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Wednesday, January 15, 2025

(It’s More Than Just Money!)what you lose by not staying in touch

By Julie Escobar

We frequently share the BENEFITS of building and maintaining a salable book of business or sphere-of-influence such as knowing where your next commission is going to come from, developing long-term friendships and relationships, solid referrals you can count on, etc.  What we don’t usually talk about is the flip side of that coin.  What is it COSTING you when you DON’T stay in touch and follow up with your sphere or farm?

What if ONE prospective seller or buyer fails to call you when they are ready to sell or buy because they ‘forgot’ you were in real estate since you didn’t stay top of mind?  Because you didn’t follow up when you said you would?  Because you stayed in stealth mode, waiting for the phone to ring?  Because you didn’t create a database to manage your lists, so they simply slipped through the lack of system?

We know that on average, top agents get more 66% of their business (or more) from their sphere.  (People who know you, like you, trust you, and you’re top of mind with.)  We also know that 1 in 12 will deliver a transaction or referral per year on average.  So let’s run SIMPLE numbers using our SOI calculator…

If I wanted to make $200,000 per year in real estate and my average commission was $6,000 that would mean I would need AT LEAST 33 transactions in a year (plus whatever your fall-through rate is) to reach that goal.  If 66% of that is coming from my sphere – that means I can count on 22 of those transactions coming from the people I am staying in touch with. If 1 in 12 are sending me that business, then I’ll need at least 264 in my sphere to hit the numbers.

The reverse of that is this…22 commissions LOST. That’s $132,000.  But it’s even more than that-right?  Because let’s face it, if good news travels fast, bad news travels faster-doesn’t it? So, for every broken promise, lack of follow up, or poor customer experience you provide, that can mean a loss of not just a customer, but every referral they might send your way.  Add social media in the mix, “don’t use Agent X because they don’t follow through” – and you’ve got a slippery slope that’s tough to recover from.

  1. Commission loss per seller or buyer? _____________ (Average commission)
  2. Loss of referral?  ______________ (Average commission x let’s just say 2 referrals)
  3. Loss of re-list and future sale? _____________ (Average commission x average homeowner moves – lists, sells, and buys new – every 9 years)
  4. Loss of marketing dollars spent on those sellers and buyers not recaptured? ________________

Lastly, loss of reputation as a turn-to, stand-up, get-the-job-done agent.  That’s really too much to calculate, isn’t it? And that’s not YOU anyway!  You’re the stand-up agent-right?  Besides, staying top-of-mind is an easy, and affordable investment.  Remember that SEND-CALL-SEE + NETWORK approach I’ve shared in the past.

Start with how many you need in your sphere by heading over to our Sphere of Influence Calculator.  

SEND – let’s take our example from above – if I needed to stay in touch with my sphere of 264 customers listing-inventoryevery 30 days to stay visible, (and help earn that $132,000) – and I wanted to send a standard sized postcard first class, that would be 62¢ per card  or $163.68 per month.  Or you could choose jumbo cards, or newsletters, our Dominator, or even handwritten cards – or better still a combination of all of the above. See what your budget allows and start somewhere, but be consistent every 30-45 days.

CALL – you should call your customers every three months.  If you break down that 264 number over 12 weeks — that means you just have to call 22 per week to reach everyone.  Easy FEB-Dominator-FRONT-Largepeasy!

SEE – you should see your customers at least two times a year.  Many agents host open houses, holiday events, or even neighborhood block parties (with sponsors for each) which gives them a chance to see many customers at once.  Take that top 20% of your list – the ones who consistently send you business – and be sure to spend some one on one time with them.  Take them to lunch.  Drop by a gift. Deliver tickets to the movies for their family.  Our Master Marketing Schedule has some terrific ways to creatively connect each month.

NETWORK – In today’s hyper-connected world, networking has to be part of the equation. From social media to joining local groups, to developing a mastermind of like-minded people to share with — networking is a key source of knowledge AND referral business.

Don’t lose any more dollars, branding, or reputation to lack of connectivity.  You are your business.  The connection you have with each and every one in your sphere will determine whether they stay a client (and a referral source) or whether you take a loss.

Need help? Contact our team at 866.405.3638 today.

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Visit us today to get yours!  For higher denominations, or assistance, please phone our marketing team at 866.405.3638!

Tracking on a Tech Business Chart Art

Taking the Guesswork Out of Real Estate Marketingtrack it

By Julie Escobar

You’ve got to love technology right?  As real estate professionals in today’s competitive world, every marketing step counts – and every marketing dollar is important.  We get that.  That’s why we put systems in place to track 100% of all postcard and mailing orders.  That way, you know what’s been delivered, when there’s an issue and exactly when you can start following up on your important real estate marketing mailing.

Here’s a quick video to show you how it works:

As you kick your marketing and momentum into high gear – here are four things you should know:

1.       Track My Mail is a Resource You Can Trust.  We know that every dollar counts and you want to know that your marketing is not only being sent, but is being delivered.  We want the same.  Every time you place an order, you will be sent a link when that order is shipped so you can track your mail every step of the way. When we deliver it to the post office, when and where it’s routed, and when it gets delivered.  That way you’ve got total confidence that your marketing is working for you. There’s no extra cost, no fuss, no questions.  We’ve got you covered.

2.       There are LOTS of options available.  Marketing is a big decision for agents today, and budgets are a jl-cards-2giant factor.  We’ve got tools that can match any budget, and can help you reach as far or as limited a target as you are comfortable with.  From Every Door Direct options that allow you to blanket entire geographic areas, to Just Listed/Just Sold Postcards which are a foundation for any real estate marketing plan, to the collateral pieces you need for fair trade items, blog fodder, consumer friendly website downloads and presentation content and more.  We can work with you one-on-one to meet your budget and extend your reach with ease.

3.       By real estate professionals for real estate professionals.  With our organization, you’ll know that your marketing is being written and produced by people who have long ties and experience in this industry we love.  We’re constantly watching market trends so we can keep you on the cutting edge when it comes to always having tcommunitynewsnovthumbsfront4he right piece for the right person at the right time.  It’s the difference – that makes all the difference.

4.       Totally editable.  We get that creating is HARD and clicking is EASY.  That’s why we try to do as much of the ‘heavy lifting’ as possible so that when you choose your marketing materials  – be they real estate postcards, newsletters, flyers, brochures, or even kits – you don’t HAVE to change a thing if you don’t want to.  You can simply have our system apply your contact and profile information and go – but if you want?  You can totally change whatever you like.  Change the words. The images. Upload your own piece even.  Flexibility is key in today’s busy world.  You have our commitment to continuously make that an easy solution.

Get started today!

We know that a successful agent is a busy agent.  And time – is really of the essence.  So giving you the options, materials, resources and support you need  is our top priority.  Call us today at 866.405.3638 and speak to one of our marketing professionals about building your book of business this year. We’ve got just what you need to succeed.

Then Putting the Who, What, and When Together

By Julie Escobar

As we head into the final months of the year, a lot of agents are already wisely getting into planning mode. One sticking point that stumps a lot of real estate professionals is building the right marketing lists to fuel their pipeline of business.  Let’s take a look at some simple strategies to put into place:

Sphere, Farm, Niche – it’s the real estate agent’s version of lather, rinse, and repeat.  Success in this business stems from staying in touch, staying positioned, and top of mind for the folks in all three.  I’m often asked by agents, “Where do I start?” The obvious is ‘the sphere’, aka – your sphere of influence or book of business.

Now, if I had a dollar for every agent that said ‘no” when asked if they had ever taken the time to actually put their sphere (those people that already know you, like you, trust you, and would do business with you) into a database, I could buy a very large piece of property – like an island or something! So don’t let yourself fall into THAT category! Savvy agents understand that their best customers, are the ones they’ve built and nurtured relationships with consistently.  Who should be in in your sphere?  Family, friends, neighbors, colleagues, past clients – and all those folks whose lives you touch and touch yours back. businessbase

Sphere:  For a list of 250 people that SHOULD be in your book of business, download a pdf of our BusinessBASETM at no cost today.  Then make THIS the week you make putting YOUR sphere into a working, viable, referral-generating database.  Need help inputting all the data?  There are lots of college students home for the summer already that would be perfect for that kind of task.  Or hire a Virtual Assistant for the project.  Your highest and best use of time is prospecting, presenting, and closing – so gather up the data – and delegate it to someone to make it happen.

Four great marketing pieces for your sphere:

  1. Holiday postcards – there’s something every month that can be sent as a friendly hello.
  2. Recipe cards – many agents swear by these as customer ‘keepers’.
  3. Newsletters – these powerful tools are perfect for connecting with your sphere.
  4. Content cards – these are content-rich, consumer-friendly postcards filled to the brim with valuable information that people love.

Farm:  Pick an area – but not just ANY area.  I asked Coach Todd Robertson for a little how-to advice for map my mail dataagents on choosing the right farm area for them.  He shared, “I work with a lot of agents to help them really fine tune what area they want to market.  Even if you find a geographic farm that you think works for you location wise with commission-friendly price ranges, you still need to be mindful of two other factors:  The turn-over rate, and the competition.  Ideally, we want to help position you to receive a 20% market share in a geo farm. If you start in a farm where another agent already has that or higher, you’re going to work much harder and have to be at it longer to see the results you’re seeking.  Finding an area where any one agent has less than 10% market share is preferable, or if you see an area where a previously aggressive agent has slowed or stopped their marketing.  In terms of turnover rate, ideally you want a one that is at least 10-15%.  You can easily determine the turnover rate by dividing the number of homes in the farm by the number of homes which have sold.”  That’s a great starting point.  So take a snapshot of your market area – look at the neighborhoods that may fit that criteria close to you, then use our MapMyMailSM system to easily capture mailings lists from those areas.  You can choose a radial search by address, or choose to search by zip code or counties. Talk to your broker, look at your options – then map out your marketing list! Once you have that – then remember to stay CONSISTENTLY in touch with these folks – month after month.    For a great read and more tips from Todd – read The Smart Scoop on Geographic Farming.

Three great tools for connecting with your farm:

  1. Neighborhood Update/Free Offer series: People want two things: to know the agent they work with can get results – and that they have the resources they need.  These cards present you as the agent with both!
  2. Listing Inventory Series: These postcards speak to the mindset of potential sellers with the right questions and direct response offers.
  3. The Market Dominator: For agents serious about dominating a geographic farm and earning a 20% market share.  This powerful, direct-response piece is 12×15 and attention grabbing.  It also takes advantage of Every Door Direct Mail, so the cost is even more affordable.

Niche:  Top agents don’t stop at just marketing to a sphere and farm. They specialize in a demographic that resonates with them.

Here are some ideas for working a niche:pp demographic search data

  • Investors: Use our MapMyMailSM – choose the demographic search option, then custom, then choose records with a household income of $150,000 or higher.  You can also look for REI or REIA websites to learn more about real estate investors.   Use our Investor Series postcards to reach out to these lists each month.
  • FSBOS & Expireds: There are great services such as LandVoice that offer data for FSBOs & Expireds in market areas all across North America.  Use our 7 Series for FSBOs or Expireds – send 3-7 postcards in rapid succession (every 3-5 days) as soon as you see a new prospect for these demographics, offer a free report such as 5 Factors That Cause a Property Not to Sell, and follow up after you’ve sent the postcards with a direct response offer.  Offer to perform a Merchandising Review to ensure that the home gets sold for the best possible price in the fastest possible time.
  • First Time Home Buyers: Use the MapMyMailSM system to find local renters.  Offer a variety of free reports such as How to Save for a Down Payment, or Top Ten Checklist for Choosing an Agent. Send our First time home buyer/renter series of postcards monthly with a fair trade offer to connect.
  • Seniors: You can use that same MapMyMailSM technology to find Baby Boomers and older.  Send our Senior series of postcards to these fine folks!
  • Get creative: From motorcycle enthusiasts, to local sports team members, to boaters, to farmers, and everything in between.  Finding the group of people that you really connect with and would love to serve and work with is a great way to get continuously better as an agent and build a powerful referral network.  You can edit our holiday, inspiration, recipe, content cards, or even image series to alter your message for each and every demographic.

We also have powerful Specialty Data Selects Using Nielsen’s PRIZM Codes available on the site to help you tap into incredibly detailed data segments to help make their marketing easier – and more effective. What is PRIZM segmentation? According to Nielsen, “Segmentation links your customer data with household-level and neighborhood-level demographics, syndicated survey and primary research data to reveal exactly what types of consumers are currently using your products or services. Any customer files, lists or survey data with complete addresses or at least a ZIP code can be coded with Nielsen’s segmentation systems. This allows you to identify your best prospect segments with the greatest efficiency for effective marketing strategies that align with marketplace demands.”

Smart, right? So what does that mean to YOU as a real estate professional? It means that marketing just got more interesting. See our Nielsen PRIZM options here.

For all three marketing avenues – your sphere, farm, and niche – be sure to connect every 28-45 days consistently to ensure that you maintain that top-of-mind awareness.  Armed with your database and marketing materials, and a reminder system to FOLLOW up with the folks in each will give you the competitive edge in your market that will allow you to develop and maintain a long and prosperous career.  Ready, set – GO!

Need help getting started? Contact our marketing professionals today at 866.405.3638.  They are an amazing resource – and they truly care about your success.  Happy Listing!

 

Meet Gideon!  Baby Gideon is a handsome little guy with a ready smile. Just three days after it was found Gideon had stage 4, high-risk neuroblastoma, he was receiving his first dose of chemotherapy at St. Jude little gideonChildren’s Research Hospital®. His long and intensive cancer treatment plan involves surgery, antibody therapy and a bone marrow transplant – but his smile has never waned.

Gideon’s dad said, “As soon as we got here, it was abundantly clear that St. Jude was by far the best place to be in a terrible, terrible situation.”

Gideon’s great-grandmother has been giving faithfully to St. Jude for over 25 years, never expecting she would personally know anyone who needed St. Jude – much less be a member of a St. Jude family herself. Like all families at St. Jude, Gideon’s will never receive a bill for treatment, travel, housing or food – because all a family should worry about is helping their child live. “Those concerns evaporate when you’re here, because of the supporters,” said Gideon’s mom.

If you’d like to help us help kids just like Gideon, please donate today.  We will match your donations dollar for dollar!  Learn more at blog.prospectsplus.com/st-jude/.

By the way – for EVERY football schedule postcard order through September 15th, we’re also donating 10% (less postage, tax and shipping) to St. Jude Children’s Hospital. Get started today.

Expanding Your Marketing Options and Opportunity

By Julie Escobar

it’s good to have options–right?  Especially when you are building a brand, and growing your business. That’s what our customers tell us every week — and it’s why we continuously work to deliver exceptional options to agents all across North America. One of the features of our site that our customers tell us they love having is the Upload Your Own option.  Why?  It gives those of you who’ve already had branded materials created and just need print resource and those of you who are pretty handy, creative and tech-savvy to create the exact pieces you want for your marketing and STILL have a means to get them printed, shipped and sent to your book of business or to yourself quickly, easily and best of all – AFFORDABLY.

Let’s face it.  Printing up all your materials yourself and getting them the way you want them on your home printer isn’t always a walk in the park.  And I can’t tell you how many times I’ve hit crunch time only to find my printer is (NATURALLY) out of INK.  And for agents who like to have their marketing materials on-hand presentation foldersand professionally printed and looking sharp – this really is the best of both worlds.

What are agents printing using the UPLOAD YOUR OWN option on our new site?

  • Pre-listing packages:  (This is a great one because all that collated and matching everything up is a pain for most agents!  And now we have really cool, branded presentation folders as well that they can just tuck each one into!)
  • Feature Property or Open House flyers:  This is especially handy if you’re using an InfoBox and need to print a lot of them at a low cost so you can keep replenishing your supply.
  • Pre-designed and branded marketing pieces:  Many of you have spent considerable time, effort and flyersenergy to create branded personal brochures, notecards and stationery – but just need a reasonable source to get them printed that you can rely on for short-run ability, good pricing and reliability.
  • Large files:  No burning up your ink jet with large files that need printing – we’ve got it! (For Less!)
  • Brochures:  Having the right brochures on hand for open houses, presentations, leave-behinds at local businesses and more is vital to your business.
  • Invitations:  Invites to community events, fundraisers, client appreciation parties or real estate workshops are easy and fast to reproduce.
  • Posters, Postcards and Print Outs – Oh my! Anything you need printing – we can find a way to
    Spaccommodate.  From the postcards or printouts that you design yourself to the event pieces you might need for your sphere, farm or community.
  • Magnets: Many agents like to print out sports event calendars, regular calendars, recipes, top marketing tips with a magnetic back (way to STICK around for your sphere.) By the way – our Football Schedule Series is a super popular marketing tool. See them here. It’s easy!

There are so many options you can now choose and we’re thrilled to bring them to you.  Whether you would like ready-made marketing tools such as our free reports, postcards, stationery, niche kits, presentation folders or if you prefer to create your own and just choose to print it offsite – we hope you’ll discover how simple, affordable and service-focused we are to work with.

Make sure your artwork is sized to fit our printing requirements by visiting our Artwork Specifications Link here.

And if you are NOT a do-it-yourself kind of guy or gal — head over to our Specials Page and see what agents across the nation are sending this month!

Got questions?  Call us today at 866.405.3638 to get the help you need printing the marketing pieces you want to help you grow your business and get those phones ringing!

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners August 2nd!  Congratulations everyone!

Our $250 Winner is Tina Fitch who shared, “This was SO easy! I customized my postcard in less than 5 min. and I am NOT ‘techy’ at all. I made a onetime payment over the phone, and then I was notified that the cards were sent out today to the neighbors around my latest listing. I think they all came to the open house but I wanted to remind them that I’m working hard to find them their new neighbor and they should be too! I will definitely do this again!”NOT ‘techy’ at all. I made a one time payment over the phone, and then I was notified that the cards were sent out today to the neighbors of my latest listing. I think they all came to the open house but I wanted to remind them that I’m working hard to find them their new neighbor and they should be too! I will definitely do this again!

Our $100 Winner is Doreen Horton who shared, “ProspectsPLUS! has great prices and are always fast with mailings! Thank you and keep up the great work! As a Realtor needing to market my business on a regular basis, you need someone you can count on. They get the job done right and fast.”

‎Our $50 Winner is Stacey Kwiat who shared, “I ordered postcards and the process went very smoothly. I received a call from the company to preview the cards before they went out as adjustments had to be made. Great experience and friendly customer service!”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is August 2nd!

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude

And if you’re in the mood to see what’s NEW – head over to our Specials Page and see all the new marketing tools for June and get your 10% savings promo codes! 

Real Estate Door Hangers Saint Jude Donation
REAL ESTATE AGENTS WHO WANT TO HELP DONATE TO ST. JUDE CAN NOW DO SO BY SIMPLY PURCHASING DOOR HANGERS ON OUR WEBSITE. 
During the Entire Month of June we will be DONATING 10% of Every Single Door Hanger that is Ordered to the Kids of St. Jude Children’s Research Hospital (excluding tax and shipping charges)
This Includes Over 50 Pre-Designed Templates to Choose From:
– Just Listed
– Listing Inventory
– Open House
– FSBO
– Expired Listings
– Call to Action and more! 
Also, You Can Easily Find the Perfect Tool for Canvassing Your Local Neighborhoods and Help a Very Good Cause in the Process!
From Your Desktop Computer You Can Browse All Our Door Hanger Templates by Visiting: Prospectsplus.com/DoorHangers 
Questions? Call our Support Team at 866.405.3638 Today.

The word Webinar handwritten with white chalk on a blackboard

We had a great showing on our timely webinar last week — How to Pick the PERFECT Geographic Farm for Your Market.  It was filled with terrific tools and step-by-step strategies for choosing the best geographic farm based on turnover ratios, home price points, and homeowner to renter ratios.

We then shared some of the tools and strategies top producers across the country are using to effectively, and consistently market to their geographic farms to gain market share — and a steady stream of referrals and commissions.

We’ve got it for you on demand now!  Watch below!

Interested in finding out of if the ReboGateway tool for choosing farm areas is right for you? Call their support team today at 866-887-0206  or email them today to set up a one on one demonstration at sales@benutech.com.

Interested in finding out whether the Market Dominator System is available in your preferred carrier routes for exclusivity?  Call  Todd Robertson at 702 683-1867.

As always – if you have questions about any www.prospectsplus.com products or services – please contact us at 866-405-3638.

 

Getting the Inside Scoop to See If EDDM is Right for YOU and Your Business

By Julie Escobar

Wow.  We’ve had a lot of calls recently about this powerful (and affordable) service now provided by the U.S. Postal Service.  It allows you to literally get in EVERY DOOR in a geographic area for as low as 18.3 cents in postage per piece.  But there are a LOT of questions out there – and a lot of folks unsure about which way to go in terms of getting their message in the right hands to help brand themselves in a market.  So I put on my fact-finding hat so that I could give you guys the inside skinny on some things you need to know about this service to determine if it is really right for you.

Fact #1:  According to direct marketing statistics, businesses which get the majority of their clients from within a 3 mile radius of their office are:  REALTORS®, mortgage brokers, insurance agents, dentists, chiropractors…(the list goes on – but did you catch that first one?) Love that!

Fact #2:   This is the most cost-effective means to deliver your message to an ENTIRE market area.  As a SATURATION mailing tool – you can literally send up to 5,000 pieces each day (to be delivered to EVERY SINGLE mailbox on your chosen carrier route) still pay no more than 18.3 cents in postage per piece.

Fact #3:  There is no postage permit necessary – only the required indicia which is fairly small needs to be placed on your mailing piece.  (We’ve got that for you- no worries!)

Fact #4 – You don’t need a mailing list.  This is a biggie!  One of the toughest components that agents find in building their book of business is developing their LIST.  While it IS one of the best practices you can ever do to build long-term referrals and keep your customers and clients calling YOU back for the duration of your career – it is a stumbling block for many.  So while you’re waiting to get your list together (go ahead and hire a broke college kid to start data entry today – they need the money and you need a database!) – the EDDM™ system is the perfect way to start branding yourself and discover NEW PROSPECTS to put into your sphere!

Fact #5:  You can send standard mail flats, irregular parcels, periodicals, and bound printed flats.  But – your
Dominator April 16mailing piece cannot be more than 15′ long, 12′ high and .75′ thick.

Fact #6:  The common mailing pieces for EDDM™ used by REALTORS® are newsletters, open house postcards, just listed postcards, just sold postcards, introduction/neighborhood specialist announcements or workshop invitations (first time home buying seminars, short sale seminars, workshops for seniors, renters. buy workshops, etc.)

Fact #7:  You can select whether or not you want your mailing delivered to P.O. Boxes and Farm mail routes!

Fact #8:  Your mailing will saturate every consumer within your carrier route AND  it can also include delivery to businesses.  However – you CANNOT just send to businesses.

Fact #9:  When choosing your carrier routes – remember to choose WISELY.  With this system – you must mail to EVERY home on the carrier route.  So it’s important to look at the market you want to saturate and budget accordingly.  If your route has 1,000 homes in it – then you’ll need to provide mailings for every home.  The average carrier route has about 250-500 homes in it.  When using the carrier route selection tool from USPS – we always recommend ‘de-selecting all’ first – when you get to that screen so it doesn’t pull up every route in your zip code (that can be a little intimidating!)  Then, based on YOUR budget, you can choose the carrier routes in your market with the number of homes you can comfortably afford to send to repeatedly.

Fact #10:  To piggyback on #9, while this is a much more affordable mailing option for most agents, contentremember this is still direct marketing.  So if you can only afford to (or care to) send a mailing ONCE to an area – then it will more than likely not glean you the results you are looking for.  Keep that 3-7-27 rule in mind.  It takes 3 impressions for someone to recognize your name, 7 impressions to put your name with your business and 27 to become a ‘top of mind’ brand name in someone’s head.  So better to mail to 300 people ten times for example than to send one mailing of 3,000 if you want to build that awareness and trust.

Fact #11:  You’ll need to include a form (PS Form 3587) with your mailing that identifies the carrier routes, number of homes in the route, etc.  It’s a government form so – while it’s a little mind-boggling – it’s not too bad!  (And with our service we’ll even fill it out for you so no worries!)

Fact #12:  Your mailers have to be bundled and banded in groups of 100 and include a “facing slip” on each bundle.  So that’s not a lot of fun – but again – we do that for you if you like.  Besides – you’ve got to think about those delivery folks!  Can you image if you gave them one giant stack?  Yikes!

Fact #13:  If your best target market is actually in other cities or states, you can use Priority Mail® to ship your Every Door Direct Mail mailings to the Post Office in that area.  How cool is that?  This is especially helpful if you are working with vacation properties or investors.

Fact #14:  You have OPTIONS.  Whether you’re an all-hands-on-deck kind of person and want to do everything yourself or whether you just want to choose your mailing piece, pick your routes and have the rest all done for you – we’ve got a solution that works for you, your market and your budget.  Learn more about how Every Door Direct Mail – just click here!

Fact #15:  You don’t have to do it BY YOURSELF.  The truth is, this is an exciting and affordable opportunity to saturate a market with your message but there are variables, budgets and geographic areas to consider.  Sometimes (all right – most of the time) it’s good to have another person to help walk you through the process.  Our EDDM specialists have the experience and knowledge to do just that – just give them a call at 866.405.3638.  They’re happy to help. 

Hope that helps!  Happy marketing!

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