Thursday, March 28, 2024

Lisa Gray

668 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    The following are several housing market headlines from the past few weeks,

    “Is the US Housing Market Headed for a Crash?”

    “Will US House Prices Go Down this Year?”

    “This Might be a Housing Bubble.” 

    “Yes, this is likely the worst housing market ever for first-time buyers. But it still may be a good time to buy a home (really)”

    Is it any wonder that American real estate consumers are confused? Even some who work in the industry (especially new real estate agents) are a bit befuddled, not knowing which way to point their marketing dollars.

    Calm and focused are qualities to hang on to with all your might during these times of uncertainty.

    This is your wheelhouse 

    Many people equate being calm in the face of adversity to being fearless. The difference between the two is that “… you can’t control your fear response. Remaining calm, however, is the choice to respond a certain way despite the fear,” according to Tanner Christensen at creativesomething.net.

    And, frankly, this is something you have experience doing. Consider this, you decided to join the ranks of an industry that offers little certainty when it comes to getting paid. That, my friend, is the perfect display of a calm, focused individual if you ask me.

    That’s a memory worth hanging on to and bringing to mind when you need a boost in confidence during these crazy market headlines and industry predictions.


    The Looking For Listings Scheduled Campaign is shown above. To see more, Click Here.

    Learn more about the stuff you should know

    Becoming somewhat of an expert in the various aspects of your business will do wonders for your psyche, as well. When you’re confident in your answers to questions and solutions to problems, the unshakable factor is built-in.

    So, what do you need to expand your knowledge about? Here are a few ideas to get you started.

    Marketing: A combination of online and offline marketing is an amazing strategy. They require, however, different approaches and may have different audiences.

    Drill down to the basics, such as choosing to understand why so many agents are spending their marketing dollars on direct mail marketing as well as, choosing to automate their marketing. Once that’s mastered and direct mail marketing campaigns are in place, move on to the next marketing strategy.

    Finance: Don’t count on your clients’ lenders to teach them about mortgages. Learn or brush up on, different forms of financing a home and what the various GSEs offer. Get to the point where you can explain the mortgage process, start to finish, in just a few minutes.

    Construction basics: A NAR study finds that 60% of buyers want their real estate agent to be able to point out possible problems with a home.

    To become that agent, learn all you can about construction regulations in your area. What permits are required for various improvements? If septic systems and wells are common in your market, get to know everything you can about them.

    Much of the research can be done online. Just ensure that the source is credible.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


    2. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


      Brenda’s recent Comfort Food Recipe postcard is shown above. To see more postcards in this series, CLICK HERE


      Congratulations Brenda Koeller on winning this week’s contest!

      Brenda had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “I have been sending out postcards each month for 7 months. I received 3 transactions from them (2 sellers and 1 buyer) and comments on Facebook from people who received the recipe postcards and appreciated them. I feel like it is really helping me to get clients and get my name recognized in the community since I am a newer agent”.

      -Brenda Koeller

      Brenda, thank you for your wonderful feedback!


      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google, HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      The Take a Listing Today Podcast


        Keep Those Listings Coming!
        And, here’s how to do it:
        1. By ensuring homeowners are thinking of you so they call you when they’re ready to list.
        2. Reminding people in your sphere that you’re the area real estate expert so they’ll refer you more often.
        3. Keeping the marketing activity going all year that will ensure you achieve your annual business goals.
        4. Completing a multitude of tasks that need to happen in your business in the most time-saving manner because “time equals money”.

        And, there is ONE THING that you can do that will help accomplish everything we’ve mentioned above,

        Schedule another recurring postcard campaign!

        Ready to launch your next postcard campaign and keep those listings flowing? CLICK HERE.


        What if You Haven’t Launched a Recurring Postcard Campaign Before?
        The Get More Listings Postcard Campaign is shown above. See more, HERE.

        There’s NO Better Strategy for Kicking off the Second Half of 2022 than with a Recurring Postcard Campaign!

        And, you can launch your campaign in just minutes.

        Here are 5 ways a scheduled postcard campaign can help you meet your goals for the second half of 2022:

        1. You’ll get More Done – now that your marketing is on auto-pilot, you can focus on other areas of your business.
        2. You’ll Stay in Continuous Contact – your sphere and farm will get the attention they deserve throughout the year so YOU get the listings you deserve.
        3. You’ll Stick to your Marketing Plan – you’ll reap the rewards that a long-term marketing campaign is proven to provide.
        4. You’ll Build New Relationships – you’ll cultivate new clients and expand your business and earning potential.
        5. You’ll Brand Yourself an Area Expert – through continuous touches you’ll become known as the neighborhood expert in a specific neighborhood or community.

        So Choose a campaign From one of our 10 categories listed below:

        SOI, Farm, Holiday, Absentee, Renters, Expireds, FSBO, Investors, Recruiting, Just Sold Follow-Up.

        And, remember, you don’t pay for each month’s mailing, until it goes out (and you can cancel or change your campaign at any time up until the night before each mailing – no penalties).

        To get started now and keeping those listings flowing, CLICK HERE.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


        2. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


          Marie’s most recent postcard mailing was from the Looking For Listings postcard, shown below. To see more postcards from this series, Click Here.


          Congratulations Marie Cantave on winning this week’s contest!

          Marie had the following words to say about her success sending marketing out from ProspectsPLUS!,

          “I just started using ProspectsPLUS!, the postcards are of quality material and smudge-proof. The work is done for you, just sign up.”.

          -Marie Cantave

          Marie, thank you for your wonderful feedback!


          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
          What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
          • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
          • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
          • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
          • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave a review on Google, HERE.
          Leave a review on Facebook, HERE.

          *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

          Don’t forget to watch out for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          The Take a Listing Today Podcast