Tuesday, December 11, 2018

Update Your Community Pages

What if we told you that you can increase organic traffic to your site by as much as 40 percent just by updating old content?

“It’s one of the quickest (and easiest) ways to make Google recognize you and bring your rankings back from the graveyard,” according to Neal Patel. He goes on to explain how the co-founder of Ninja Outreach increased the site’s organic traffic by 40 percent just by resurrecting old content.

The best content on your site to bring back from the dead resides on your community or neighborhood pages.

Why?

Because these pages, if done right, are your most valuable when it comes to showing up in organic real estate searches.

Let’s find the walking dead posts
  1. Find the posts that have been bringing in the most traffic. The Google Search Console website is a handy tool for this step. We prefer the old version, which you can reach by clicking the link on the bottom left side of the page.
  2. Go to “Search Traffic” and then click on “Search Analytics.”
  3. Now you have a list of your most popular content. Click on “CTR,” located above the list.

To identify the posts that will “give you the most bang for your buck,” according to David Schneider, co-founder of Ninja Outreach, look for the following on your most popular pages:

  • A CTR lower than 1 percent
  • A high impression rate
  • A “position” between 1 and 30
What to change

It can be pretty embarrassing looking at your old blog posts but you’ll need to do so before going into the site’s backend to tweak them.

First, check the page’s overall appeal. Does it include enough photos, subheadings and white space? Then, check the page for broken links.

Make note of any issues you need to fix and then head over to the backend of your site.

Next, look for the following:

  • Fix or update links on the page. Cyrus Shepard suggests that you should update the text surrounding the links as well, claiming that it helps search engine spiders more readily see that the page has been updated.
  • Consider removing any content that isn’t evergreen. This includes mentions of the community’s average home price, which, as you know, can become quickly outdated.
  • If you haven’t yet added alt text to your images, do so now.
  • Consider adding additional text to the page to make the word count longer. Have there been changes to the area since you wrote the original content? Any changes planned for the future? Longer content tends to rank higher so if there is anything you can add to beef up skimpy content, it’s worth it to take the time to do so.
  • Is there enough white space on the page? Break up paragraphs so that each contains no more than five sentences, add bulleted lists, subheadings, and additional photos.
  • Ensure your CTA is clear and compelling.
  • Check the copy for grammar, punctuation and spelling errors.

Once you hit publish, head over to your social media pages and post your new and improved content.

One additional note: Patel suggests checking that blog posts don’t compete with your community pages for “SEO authority.”

“For example, you create an amazing page for your primary neighborhood focused on ‘real estate-centric’ keywords,” such as ‘homes for sale in (name of community).

Then, you later publish blog posts for the same neighborhood using the same keywords in prominent locations, such as the title, URL & headings – that would be a mistake,” Patel cautions.

Keep track of the pages’ progress

SEO experts suggest taking a screenshot of the Google Console results we walked you through earlier. Then, when you check for changes in a month or two you’ll have something to compare the new results too.

Keep tweaking as needed until you get the results you’re looking for.

Homebuyers demand local knowledge and neighborhood or community pages are an ideal way to meet that demand. But letting information go stale isn’t a good strategy.

In fact, it could be costing you money.Realtor marketing postcards for neighborhood updates with a free offer

A great way to keep your Geographic farm updated with local knowledge is to send the Neighborhood Update postcard with a Free Offer.
Send out at least 100 in an area where you want more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you CRUSH IT in 2018!

1.  The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Convert More Leads to Listings

If your blog isn’t performing in a way that is resulting in new potential listing traffic, it may be time for a tune-up.

Yes, we get that you’re busy, but this process is painless and can be done in pieces so you won’t have to take an entire day or evening to get it done.

Best of all, these tips will help improve your site’s visibility, your visitor’s experience and you won’t have to hire a web developer.

Fix broken links

Broken links on your blog return 404 errors to your users. They become frustrated and click away. As a result, you’ve lost them and probably for good. Broken links also impact your search engine ranking.

In essence, broken links are broken promises, so the first step in the blog tune-up is to check for and fix them.

There are several easy and free ways to do this:

  • WordPress site? Install “Broken Link Checker”. You can find a walk-through of the process (it’s quite easy) at Org.
  • Check My Links – a Chrome browser extension that checks all the links on a page. Find it in the Chrome Webstore.
  • Xenu Web Sleuth – it’s a rather odd-looking website, and you’ll need to download the software, but according to many, it’s one of the best, free ways to check for dead links.

Remove any dead links that can’t be replaced and update those that can.

While you’re in “link” mode

How is your internal linking structure? Linking from one blog post to another on your site keeps your reader engaged longer on your blog. In addition, search engine spiders love internal links.

Go through some of your most popular blog posts and find opportunities to link to other posts on your site.

Add some bling

Blog posts with compelling images are read more often than those that offer poor images. Therefore, check your blog post images and replace any that may be doing more harm than good.

Try using Canva.com to create overlays on your photos to give them that Pinterest look. It’s free and, once you get the hang of it, quite easy to use.

You can find free images online at:

  • Pixabay
  • Pexels
  • Morgue File
  • New Old Stock (vintage photos)
  • SkitterPhoto (click on “Browse Free Photos)
  • Unsplash

Fix blog format problems

The name of the game when writing a blog post is “white space.” Don’t torture your visitor with great, big blocks of text. Break it up with short paragraphs, the use of images, quotes, subheadings and bulleted lists.

Throw out everything you learned in English composition. You aren’t writing for a teacher, you’re writing for someone who typically scans text online. If it appears on the first scan to be too much of a chore to read, they’ll leave.

A good rule of thumb is to break up any paragraph that exceeds five sentences in length.

How’s your call to action?

If you hope to convert your blog visitors to leads, you’ll need effective “calls to action”. Any money and effort you expend to drive traffic to your blog is wasted if your posts lack this critical component.

Your call to action must consist of the following:

  • Make it unique
  • Use enticing offers
  • It must be prominent
Check your post titles

We get it, you’re not a copywriter. That doesn’t mean, however, that you should neglect the most important component of each post, the title.

A compelling, descriptive headline can mean the difference between the reader leaving or staying. It also impacts whether they click on the post’s link when you share it on social media.

Look at each headline and ask yourself if you would be compelled to read on if it weren’t your blog. If not, fix the ones that don’t work.

Magazine covers are ideal places to look for ideas on how to write catchy blog titles.

Order at least 100 of the Free Report, “5 Reasons Why Your House May Not Sell”, and use them as an opt-in on your blog site.
Also, for extra lift add them as a “call to action” on all of your marketing pieces.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here  – Click Here

Also…check out these cool tools 🙂

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them Here. THEY get a Free $25 Gift Card and YOU become their hero!

Most agent website problems are easy fixes. Let’s take a look at the three most common agent website problems and see if we can get them fixed for you.

 1. Lack of focus

Many agent websites seem to reflect a common agent mindset: “I am a jack of all trades and master at none.” When agents are trying to reach every, last conceivable prospect, their websites end up with a vague and meaningless focus.

No, “Buyers” and “Sellers” aren’t target audiences – at least not in a way that sets you apart from every other agent in town. If you truly want these two, overly-broad groups as a target, create two websites, one for each.

Your buyer’s site can then be narrowed down even further. Are you looking to work with first-time buyers? Condo buyers? Move up buyers? Retirement buyers? Luxury or ranch home buyers?

The same holds true for the seller-focused site: first-time sellers, downsizers, selling the luxury or waterfront home, for instance.

“One of the biggest marketing mistakes is to attempt to appeal to everyone at once.”

Suggests Tom Hallissey at Fat Guy Media. “The most-efficient way to reach more qualified consumers is to target smaller, more specific groups.”

We once worked with a woman who specialized in mobile home buyers. Sure, one mobile home here and there seems hardly worth the effort, but this lady specialized and marketed herself as the expert. She made a killing in the mobile home market and, her website was one of her best lead generation tools.

2. Overly-focused on the wrong things

Real estate prospecting is all about building relationships and each visitor to your site is a prospect. What happens then when visitors are immediately bombarded by how great you are, how many homes you’ve sold and how much money you make?

Is the braggadocio the person you would want to build a relationship with? Of course not. Self-important bragging is unattractive and doesn’t tell your website visitor one thing about “what is in it for them”.

So, skip the hype about you and, instead, make your website client-focused. If your ideal prospects visit your website, what do they want to know? How can you help them find it? Use your knowledge of and experience in real estate to demonstrate why you are the agent they should hire.

3. Wait … isn’t real estate all about location?

We recently read a Facebook post from an agent who was complaining that, after six months, his website just wasn’t “working.” He was blaming the website company.

Yet, one look at his site points the finger right back at the agent. The only mention of his market – his geographic location – was in his email address, posted at the bottom of the page.

He bought a template website and did nothing to customize it, except to plaster his own name all over it. This, despite there being numerous opportunities on the home page alone to stick in at least the name of his town.

His neighborhood pages consisted of his IDX for the area. That’s it.

According to NAR’s 2017 study, Real Estate in the Digital Age, nearly half of homebuyers using the internet are interested in neighborhood information.

Many agents ignore this section (if they even have one) of their websites, and it’s a pity. What’s it like living in a particular community? What are the good points? Why would I – as a first-time buyer, a move-up buyer, a commuter, retirement buyer, someone with a family or any other type of buyer want to live there?

Use your website to show pictures, discuss local news and events in your blog posts and anything else that captures why this neighborhood is a great place to live.

If your website isn’t converting as you hoped it would consider tweaking it to be more consumer-focused and offer the information they’re craving.

Start providing your farm with the neighborhood information they crave today.
Send at least 100 Neighborhood Update postcards to your farm or an area where you want more listings.

Need help targeting the perfect niche of sellers or buyers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here  – Click Here

Also…check out these cool tools 🙂

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand