Monday, July 16, 2018

Why They are so Important

Sure, you’ll have a chance to dance the night away, sightsee and maybe, if inclined, get tipsy when you attend one of the multitudes of real estate conventions and conferences held every year.

But that shouldn’t trivialize the value they offer you as a business owner and real estate agent. Building relationships, gaining new knowledge and soaking in inspiration—all in one place—is multi-tasking at its finest.

Learning new ways of doing real estate

The educational opportunities offered through the workshops and by attending the lectures from well-known trainers and successful agents are worth their weight in gold.

Think about it: how much time can you devote during a typical work week to bring yourself up to date on the various tech trends agents are utilizing in their businesses?  And also find out what’s coming down the pike that may relieve some of the pressure on your schedule?

Attending a real estate convention forces you to take the time to slow down and pay attention to ideas and trends that you can employ in your own business.

Then, there are the hands-on demonstrations at the trade expos where you can actually see new products and technology in action, rather than just read about them online.

Schmoozing is good for business

Most of us have a circle of colleagues that we occasionally socialize with over a drink or a cup of coffee. Typically, we discuss clients, rarely touching on and sharing new ideas (they may be friends, but they’re our competition as well).

Getting away from the office, out of town, where you can make new connections with agents from different markets, frees you to speak more candidly. You may learn new marketing ideas (or new twists on old ideas). You’ll definitely broaden your referral base and build new relationships.

Don’t limit your networking to the event’s venue, but “look out for vendor parties and other events outside of the main stage,” suggests Kayla Matthews at inman.com. “Those outside events are great ways to deepen the connection you’ve made with other professionals at the conference during the day.”

Get inspired

From motivational lectures by some of the country’s top real estate coaches to success stories from other agents, inspiration abounds at real estate conferences.

And, no, it’s not the same as listening to a motivation CD in your car. Being surrounded by like-minded people, the applause and bright lights ratchet up the excitement level unlike what you can experience listening to a CD.

If you plan on attending Inman Connect San Francisco this year (July 16 to 20), you’ll find a long list of speakers who are sure to inspire you to higher levels of tech use, to build a team, become a better leader and more.

Tom Ferry’s next Success Summit is happening in Anaheim, CA (August 6 to 9). There you can pick up tips on lead conversion, marketing strategies and get inspired to become more efficient.

If you’ve yet to attend a REALTORS® Conference & Expo, make it a point to attend this year when it’s held in Boston from November 2 through 5. Last year’s attendees learned about their successful competitors and what they bring to the table and information that inspired them to prospect “like never before.”

Or, step outside your box

If the thought of sitting in a room with 4,000 other people who work the same grind as you makes you want to curl up in a ball, consider different types of conferences.

For instance, if you want to utilize technology more in your business, get up to speed on what’s new and what’s coming down the pike at a Growth Hackers summit. While 2018’s was held in February, consider joining them next year. They promise to offer inspiration to “people looking to grow their businesses.”

Or, niche down even smaller and attend the next Traffic & Conversion Summit and learn how to convert your website traffic, content marketing, Pinterest promoted pins, Facebook video tests and more. The speaker’s list features leading minds from the digital marketing world. This is another that was held in February of this year, so make it a point to attend next year’s.

Attending industry and even non-industry conferences give you a chance to re-evaluate what you’re doing and find tips to learn how to do it better and more efficiently. Yes, they can be expensive to attend but consider it an investment in your business and don’t forget – they’re tax deductible.

To create growth in your business right now, send the Free List of Homes postcard from the Call to Action Series to at least 100 prospects in an area where you want more listings, today.

Need help targeting the perfect niche of sellers or buyers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here  – Click Here

Also…check out these cool tools 🙂

 3 Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Think back to when you first got started in real estate. Remember that sinking feeling of knowing that you had no money coming in – and wouldn’t – until you got a deal?

The suggestion that you should start generating leads by trolling your sphere of influence is of little consolation when one is accustomed to receiving a regular paycheck.

If you took the advice, however, you now know the value of a network of people who know, like and trust you. And, never is this sphere of influence more appreciated than when it’s time to leave them all behind and start anew.

Relocating real estate agents experience a double whammy—moving their homes and families as well as their businesses. Only, the latter isn’t as simple as it might be for other business people. As a small business owner, you’re going to be starting from scratch. No family, no friends, no colleagues.

How will you do it?

You’ll need to lay some groundwork before the move and then hit that ground running upon your arrival. Other agents have successfully started over, so learn from them.

The groundwork

Before you leave your present home, make some warm calls to your present sphere. Ask if they know anyone in your destination city that might be ok with you calling them for some insider tips on the area.

Then, call and introduce yourself and begin loading up your CRM with these contacts.

Stalk other agents

If you have time before the move, get to know the major players in your new town’s real estate universe. Check websites, read Yelp reviews – do whatever it takes to familiarize yourself with the “competition.”

Pay close attention to their branding, as this is something you’ll need to do once you’re moved. If you’re seeing the same thing with most agents, differentiating yourself will be easy. If not, consider how you’ll make yourself stand out from the everyone else.

Then, look at the markets these agents are currently serving – find a niche that isn’t being served and claim it as your own. It’s a lot easier to be a big fish in a small pond than to try to be everything to everyone.

Get your web presence up and running early

With so many “fingers” in the website-creation pie, it’s not wise to depend on the developer’s estimated completion date, so get started as early as possible.

Your local internet presence will be imperative to get established.

Learn all you can about your new city

With the internet, getting to know an area is ridiculously easy and something you can begin before leaving your current city. Google Earth will even allow you to view the homes, neighborhoods and city hotspots.

Use Yelp to find out what’s popular with locals and create a Twitter list to stay on top of local events and news. To get a local’s view of the area, stalk the forums at City-Data.

After all the research, you should have a basic knowledge of the area so that when you land there, you can strike out on your own for a more intimate look.

And, now that your website’s up and running, take photos while you’re out and about and use them in blog posts about neighborhoods, eateries and city features. You’ll look like a local in no time.

Meet the folks

Your goal should be, aside from getting to know the area, building relationships in your new city.

One quick way to do this is to get involved in a community organization. Choose one that fits your passion and volunteer. Or, join a civic club, such as the Lions Club, Rotary Club or Kiwanis.

“My experience is to connect, connect, connect! Fill your pipeline. Know your market, focus and play the game daily,” recommends Christina Sanchez Hood, CEO at Silicon Valley HOODS, at Inman.com.

Get back to the basics

Starting a new real estate practice as an experienced agent is a lot different than starting as a rookie. Imagine trying to start a business where you not only don’t have a network but don’t know anything about the business as well. So, rely on your experience.

Which lead gen technique helped fill your pipeline as a rookie? Whether it was door-knocking, cold-calling, using direct mail or even floor time – if it worked then, it’ll work now. And, if it produces even one converted lead, you’ll thank yourself for putting up with the drudgery.

In fact, Patti Irwin, an agent in the Scottsdale, Arizona area relied on, among other tactics, open houses and floor time to rebuild her business after relocating from Illinois.

If all else fails, research buying leads

Yes, it’s a contentious topic and those on both sides of the issue have valid points. The fact is, if you work them right, many online leads are productive.

There are a number of companies that sell real estate leads, but it’s important to do some research before embarking on this tactic.

If you’re a new agent or have just relocated to a new area, start building your base of business today, send 100 Community Newsletters to an area where you want to become the neighborhood brand.

Always know that we are here to help you in any way we can.  Call our support team at 866.405.3638 if you would like help creating your new mailing lists or marketing materials.

PLUS: When you have a moment…here are 3 Free things to check out that will help you CRUSH IT this year!

1. The Free Real Estate Business Plan Easy Outline

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out the perfect one page Online Real Estate Business Plan – Click Here

2. The Free Marketing “Return on Investment” Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your numbers into our Free online Return on Investment Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The Free 12 Month Strategic Marketing Planner

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

Turn One Listing Into More – all from your mobile phone

Automate Your Just Listed/Just Sold Postcards – with MLS Listings

Become a Neighborhood Brand – with the Market Dominator System

Take it to the next level

7 tips to take your real estate business to the next level

If indications are right, 2018 should be quite the interesting year in real estate.

If you’ve decided it’s the year you’ll take a giant leap forward in your real estate business, well, I’ve got your back, read on for tips on how to do just that.

Treat your business as a business

It is not only a business, but it is one in which you are the CEO. So, act like a CEO.

Do you have a business plan? If not check out our Free Online Realtor Business Plan.

“If I asked you to drive from Omaha, Nebraska to San Diego, California what would be the first thing you would do? Probably mapquest and plan out the directions!” suggests Bubba Mills of Corcoran Consulting and Coaching.

“If I ask you how to do 50 transactions in one year, then shouldn’t you do the same thing?” he continues.

Those “directions” can be found in a business plan – the roadmap for your real estate business.

And, if you do have a plan, does it still require the use of outdated strategies? Update your Real Estate Marketing Plan to meet the needs of today’s real estate practice and today’s real estate consumer.

Next, build a budget, itemizing how much you’ll spend on your car, your dues, desk fees, E&O insurance, your listings and all the other things you spend money on in your business.

A budget is the only way to ensure you’ll meet your income goals by the end of the year.

Let the past guide you

Decide to focus on what has brought you success in the past and do more of it.

Perhaps choose the one tactic that worked best for you as a new agent and concentrate on that for a time.

Was it cold calling?

Sending postcards or newsletters? Door knocking? Whatever it was, resurrect those skills that worked in the past and put them to work helping you jump to the next level.

Start one new thing this year

Try your hand at something you haven’t done before such as automating your Just Listed/Just Sold Postcard mailing.

Free up time from manually handling your Just Listed Just Sold Postcard mailing and automate it instead.

It’s easy to do, affordable and takes the ongoing stress of getting those cards out in a timely manner off of your shoulders.

This leaves you more time to focus on other areas of marketing that need your attention.

How about trying your hand at sending a newsletter?

Las Vegas agent Debbie Drummond tells the story of how a newsletter helped her snag a client for a luxury high-rise condo after an agent who lived in the building failed miserably.

The couple ended up calling Debbie after they received her newsletter. “The newsletter has proven to be a money maker,” she tells Tyler Zey at easyagentpro.

Hire help

The quickest way to move your real estate business to the next level is to stop doing things that don’t make you money.

Hire an assistant to do them for you.

“If I had to touch every single piece in my system myself, I would never be able to produce multiple amounts of volume,” one of Las Vegas’ top producers tells the Las Vegas Review-Journal.

“You have to be efficient, and you have to leverage the system (by hiring).”

Think you can’t afford an assistant? Try going the virtual route first. If you choose a virtual assistant who specializes in real estate you’ll do away with the time and effort involved in training him or her.

Two to consider are Kim Hughes & Company and Real Support. Both companies specialize in supporting real estate agents.

Pay tribute

To truly move your business to the next level, you need to admit that it’s time to stop ignoring your past clients.

To drive this point home, did you know the cost to acquire a new client is five times higher than pursuing someone you’ve already worked with.

Ready for another powerful statistic? Nearly 40 percent of home sellers found their agent through a referral (according to the NAR).

If your website isn’t effective, fix it

Who in your market ranks organically for your preferred keywords?

If it isn’t you, maybe you have some website issues. Check out the sites of those who do and vow to beat them at the Google game.

What are they doing that you aren’t? Typically, it’s the agents who post content consistently that get the best organic rankings, but go through the sites, page-by-page and learn from them.

Take time off

Taking time off actually increases our productivity by 80 percent, according to researchers at Alertness Solutions.

They are a company founded by former NASA scientists that provide fatigue management consulting services.

Research from Harvard University, however, cautions that unless your vacation is planned (at least one month ahead) and you travel far from your work, you won’t get a good ROI on that time away.

Unplug – completely – while you’re away and your focus will be stronger when you return to work, according to researchers at Boston College Center for Work and Family.

Rest and recharge your way to the next level in your real estate business.

Choose a Newsletter or the Market Dominator to send to 200 homes in your Geographic Farm in the month of January! Make sure they know YOU are their neighborhood expert.

The ProspectsPLUS! Team are your biggest fans! We are here to help you succeed in 2018. Please reach out to us if there is any way we can help you at  866.405.3638.