Monday, April 6, 2020

Lisa Gray

Lisa Gray
215 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

How do you plan your week to optimize productivity?

Try following these simple steps:

Step 1. Review Monthly Goals – review or create a list of your goals for the month.

Step 2. Plan of Attack – determine what needs to be completed under each goal and the time it will take.

Step 3. Schedule Tasks – plot out your month based on the time each goal will take and add the tasks associated with that goal to your calendar for that month.

Step 4. Plan Your week – The night before your week begins, review what tasks need to be completed during your coming week and determine, based on time needed, when you will complete these tasks.

Step 5. Week-end Review – At the end of your week, review the tasks that needed to be completed. If something on your list didn’t made the cut, add it to your coming week, with a new plan of attack for completion.

Have a productive rest of your week!

Remember at ProspectsPLUS! we are always here to help you in anyway we can! Please reach out if you need our assistance at 866-405-3638.

 

 

 

Agent Strategy Challenge Do-Over

Our October Strategy Challenge was such a hit we are hitting it again. It’s an Agent Strategy Challenge Do-Over!

And Guess What? If you entered this challenge in October – You’re still entered for a chance to win in November!!

Now that’s what I’m talking about.

As we said last month, there is no better real estate agent marketing strategist than YOU! You are in the trenches, fighting the fight every day, win, lose or draw. Therefore, get in on this challenge and post one of your marketing strategies on our Facebook Page in the comments with the hashtag #agentstrategychallenge for your chance to win.

This is the perfect win-win scenario. Your strategy will help inspire others to continue pushing hard to finish the year strong. And, you have a chance to win the first prize, $250 ProspectsPLUS! Gift Card!

To Enter:
  1. Post one of your marketing strategies on our facebook page in the comments.
  2. Use hashtag #Agentstrategychallenge in your post (that’s it).

Are you in? Then, don’t wait. Share your strategy now, Go Now!

Gear up For selling real estate to Generation Z

85 Million Strong & They Want Homes

Here’s a hot tip: While the rest of the real estate industry is distracted — lusting after millennials, ignoring Gen Xers and barely tolerating baby boomers – get to know the next big thing, Generation Z.

Gen Z is expected to count nearly 85 million members by 2020, making up almost 25 percent of the nation’s population, according to a study published by Fung Global Retail & Technology.

The oldest members of this generation turn 23 in 2018 and there are already statistics showing that they will be buying homes.

Known as “digital natives,” this generation is the first to be oblivious to “life without technologies and services such as smartphones, iPads, Facebook, Instagram,” according to the study.

Who they are

If you’re an agent of a certain age, I have some scary news for you: your grandkids are about to enter the housing market.

What’s even more frightening is that, according to The Center for Generational Kinetics, members of Gen Z think millennials are “old.” Imagine what they think about their grandparents – the baby boomers.

If you’re a member of the latter, the good news is that your grandkid can be your laboratory when you decide to pursue this younger generation. The rest of the real estate industry has a steep learning curve ahead of them because members of Gen Z, although more like boomers than millennials, have little in common with any generation that came before.

What they’re like

To the so-called “super entrepreneurs of tomorrow,” business and making money are already top-of-mind, but don’t look for them to get there using the same, conventional methods.

Non-conformists, much like their grandparents’ generation, these digital natives are “a generation whose entire world and self-views are crafted by technology, immediacy and access,” Sherry Chris, president and CEO, Better Homes and Gardens Real Estate tells RISMedia’s Maria Patterson.

Although young, they seem to be learning from their predecessors, already socking away money for retirement. In fact, according to the Center for Generational Kinetics, nearly a quarter of Gen Zers had a savings account before they turned ten.

How will this group’s fiscal responsibility impact the real estate market?

Almost all of the Gen Zers surveyed in a Better Homes & Gardens ® survey say they will buy a home and 80 percent believe that homeownership will lead them to the American Dream.
What will it take to work with them

It’s amazing the things scientists are able to measure. Attention spans, for instance. Apparently Gen Zers’ attention spans (eight seconds) are four seconds less than millennials’, according to Anna Fieler, executive vice president of marketing at POPSUGAR.

Remember, this is the demographic that dominates on Snapchat and Instagram (they claim Facebook is for “older people,” according to Andrea V. Brambila at Inman.com), so communicating with them means getting to the point almost immediately. They are practically attached to their smart phones, so texting will get you a lot further than an email.

“In fact, the rise of Gen Z should sound the alarm for all that a targeted Internet strategy is vital for reaching this cohort …,” warns Allen Shayanfekr, CEO and Founder of Sharestates.

While social proof is important to millennials, gen Zers won’t consult Yelp or Zillow reviews to find an agent. It’s their friends’ opinions they rely heavily on, so providing the kind of customer service that garners referrals will be more important than ever.

Gen Z represents a pool of very motivated real estate consumers. Start gearing up for them now and you’ll be a step ahead of your competition. Take advantage of our Mailing List Page Option 2 Demographic Search to create a targeted mailing list of Gen Z’s.

Related: Great Customer Care Equals Long Term Results

Need help creating your targeted list or anything else? Contact our marketing team at 866.405.3638. They’re incredibly knowledgeable, and ready to help get you suceed!