Thursday, January 21, 2021

Lisa Gray

Lisa Gray
294 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Most real estate agents know that staged homes sell faster and for more money. Some, however, go beyond merely suggesting staging to their listing clients.

    Rather than lay the burden of staging on their clients, these agents bring in a staging team, at no expense to the homeowner.

    What seller services do you offer? Does that list on your real estate website include the usual?
    • “Complimentary home value analysis!”
    • “Open Houses & Broker Tours”
    • “Your home will be entered into the MLS”
    • “Your home will be featured on our website”
    • “Place a distinctive [name of brokerage] for-sale sign on the property”
    • “Active promotion to my expansive network”
    • “I will bring the buyers to you” (for more information on how to do this by becoming a Market Maker, watch this video)

    These are actual “Seller Services” offered by agents on their websites.

    If you are tired of not getting the listing and want to truly offer value, thereby standing apart from the crowd, it’s time to change things up. Read on for some tips.

    Get More Listings Scheduled Campaign (shown above)
    Complimentary Pre-Sale Home Inspection

    As you know, when a problem is unearthed by the inspector, the entire transaction is at risk.

    Why not be proactive and head off as many challenges as possible before putting the home on the market? Offer your listing clients a free, pre-market home inspection.

    Yes, some agents balk at the idea, claiming that the inspection now becomes a disclosure item. And that’s true.

    The flipside to this is that the items on the pre-sale inspection list will most likely show up on the buyer’s inspection report as well.

    A pre-market inspection allows the homeowner to make the repairs that the lender or buyer will most likely demand.

    If for some reason your client can’t or won’t make repairs, you’ll have the time to determine upfront how to deal with repair requests and to have that heart-to-heart about lowering the asking price.

    Professional Photography

    I don’t need to tell you that there are far too many agents out there who are still snapping listing photos on their smartphones.

    Since the first showing of a home typically happens online, it’s needs to be ultra-compelling.

    We know many successful agents who have left the old ways behind and offer the services of a professional photographer to snap the marketing photos. Yet, that service isn’t listed on any of the websites we researched for this blog post.

    Virtual Tours

    Over the past few months, the popularity of 3D tours has outpaced other types of virtual tours, including video.

    In fact, a recent study by the NAR claims that “Consumers Strongly Prefer Listings With 3D Tours.” Here are a few other things you should know about virtual tours:

    • “About 55% of survey respondents say they’d even consider buying a property sight unseen if there was a 3D tour available in the online listing.” (NAR)
    • Agents who use 3D tours in their marketing of listings sell them 20% quicker and for 9% more than agents who don’t use them. (Matterport survey)
    • Almost 80% of real estate consumers say they would switch to a real estate agent who offers 3D tours of homes for sale [Matterport survey]

    Consumers are demanding more than a video of a home’s interior. They want the ability to virtually tour homes without someone else deciding what they can and cannot view.

    If other agents in your market offer this service and you don’t, the chances are pretty good that you won’t get the listing.

    Do yourself a favor and earmark some marketing dollars for at least one, true, seller service in 2021.

    Schedule a Call to Action Campaign.
    Start promoting “Seller Services” that will help you achieve more listings (The Call to Action Campaign is available under Farm Campaigns).

    And, remember, with Scheduled Campaigns YOU DON’T PAY until each month’s mailing goes out (you can change or cancel up until the night before mailing).

    Don’t put off until tomorrow what can get done today, because what GETS SCHEDULED, GETS DONE!

    TO GET STARTED:

    STEP 1: Create your prospects list (if you don’t have one), using our mailing list tools, HERE.
    STEP 2: Choose the “FARM” Campaign, then click on the “Call to Action” Series. Choose your “Start Date”, which postcards to send, & for how long (see image below).

    LAUNCH A CAMPAIGN NOW, CLICK HERE

    Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      “… why are so many business owners still creating, producing, printing, and mailing real newsletters?”

      Interesting question.

      There’s a perception out there that digital wears the crown as king-of-marketing-methods (placed there primarily by digital marketing companies).

      Why would any business actually pay to mail a newsletter?

      It’s Kim Walsh-Phillips, author and founder of Powerful Professionals, a multi-seven-figure business, who is asking that question. She hangs out on stages across the globe with the likes of Tony Robbins and Gary Vaynerchuk.

      She claims that the effect of printed, mailed newsletters “… cannot be replicated.”

      “My business empire has been built with print newsletters as its foundation and a centerpiece around which everything else orbits,” Walsh-Phillips explains.

      “Well over 50% of my high-value private clients rise up out of my newsletter subscriber base …”

      She’s not alone.

      The Market Dominator (shown above)

      In the category of “highly-effective” real estate newsletters, the Market Dominator is a branding masterpiece, that stands alone.

      Not only is the Market Dominator automated, making your life easier, it’s updated every month with New, relevant content, including direct response offers to promote inbound calls.

      Visually, the Dominator packs a punch with its 12 x 15 mega-size is impossible to miss in the mailbox.

      If you’re interested in adding a newsletter to your marketing arsenal this year, the Market Dominator is the ideal choice.

      Here’s the proof

      “Print and direct mail marketing boasts a 9% customer response rate compared to other digital marketing channels, which hover around 1% … or less,” according to a study cited at rcbrayshaw.com.

      The Direct Mail Marketing Association finds a minimum 15% ROI from direct mail pieces.

      You do understand, don’t you, that your email newsletters are most likely not even opened? A recent study by SuperOffice Marketing finds that only a smidge over 22 percent of business emails were opened.

      The response rate, or CTR, is even more abysmal, at slightly more than 2.5%. Compare that to direct mail’s response rate of 9%.

      When you think about why there’s such a vast difference, it makes sense.

      “Direct mail advertisements give people time to think,” notes Chris Barr, director of marketing for Taradell, LLC at neilpatel.com.

      “With print advertisements, we’re not anticipating the next click … We’re not bombarded with competing ads from half a dozen alternatives who bid for our attention … It’s quiet,” he concludes.

      Don’t have a newsletter?

      While we consider the real estate newsletter as the cornerstone of any successful real estate practice, we are a bit biased. Our Community Newsletters are packed with valuable information for both potential clients and homeowners.

      You can even upload your own creation to our website, and we’ll take it from there.

      Here are some tips to ensure you create a successful real estate newsletter:

      • Keep it engaging
      • Create an eye-catching design.
      • Keep content focused on one audience. You may need to create several iterations of your newsletter; one for buyers, one for sellers, one for past clients, one for tenants, another for landlords, etc.
      • Use lots of photos.
      • Brand it.
      • Ensure the content is professionally written and of high value.
      • Give them the news they want, not what you want them to know.
      • Sneak in a testimonial or two here and there.
      • Add an occasional human-interest story.
      The Market Dominator
      Make 2021 the year you ditch the email newsletters that don’t get opened, let alone read and focus on a newsletter that delivers on ROI like the Market Dominator.

      Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        Shown above: Just Listed postcards similar to those Dwight Atkinson sent out to generate more revenue for his real estate business!

        Dwight, you’re the winner of this week’s $100 Gift Card!

        Dwight Atkinson had the following words to say about his success using ProspectsPLUS! marketing materials as part of his strategic marketing plan to GET MORE CLIENTS,

        “ProspectsPLUS! is my go-to for direct mail. Fast, clean, and professional. Always up to date with Notification regarding the mailers etc. A must-have in your arsenal for marketing and is cost-effective. I recommend for new and seasoned agents. The data shows it works! Stay consistent with them! In our industry time is money and ProspectsPLUS! saves me TIME! Worth every dollar spent!”

        THANK YOU, DWIGHT ATKINSON, YOU ROCK!

        NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)

        Farm Scheduled Campaign shown above
        Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.

        The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


        Ready to Schedule an SOI, Farm, Absentee Owner, Renter, Expired, or FSBO Campaign?

        SOI Scheduled Campaign shown above
        Launch a Scheduled Campaign today and save time on your marketing by automating it!

        You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

        Sphere of Influence
        Geographic Farm
        Renters
        Absentee Owners
        Expireds
        FSBOs
        Fence Sitters*
        Get More Listings*
        Empty Nesters*
        Move-Up Market*
        (*Located under Farm Campaigns)

        And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

        Why wait until tomorrow for what you can get done today?

        Because what GETS SCHEDULED, GETS DONE!

        Launch a Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          There seems to be this weird dichotomy that rules many real estate agents:  that the money they spend promoting their business cuts into the amount of money they’ll have for personal use.

          In the short-term this may be true. But if you plan to be in the real estate business for the long-term, not promoting your real estate business, or not promoting it well, is crazy.

          You’ll remain on that hamster wheel, spinning and spinning and spinning in your efforts to earn more.

          “Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”

          While it’s an old and somewhat tired adage, it really does “take money to make money.”

          SOI Campaign
          What comes first, the spending or the making?

          Almost a decade ago, the folks at ActiveRain.com published the results of a survey of 2,000 agents in the form of an infographic, “How Much do REALTORS® Work, Earn & Spend.”

          The “average” agent (those earning, on average, $35,000 a year) spend only $1,070 a year on marketing. That’s $89 a month. They spend more on their car than on promoting their businesses.

          Agents who earn, on average, $100,000 a year spend five to ten times more on marketing than those that make $35,000 per year.

          It’s easy to assume that “Well, yeah, they have the money to spend.” It could be, however, that they understand the value of promotion and aren’t afraid to spend the money.

          Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what we drive and what we wear.

          The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.

          So, while it’s important to invest money in continuing education, professional development and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.

          Overcome your fear

          In a commission-based business, parting with money is frightening. Who knows when you’ll close another escrow? What if you make the wrong marketing decision?

          It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are especially hard to spend. What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.

          One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan.  Then, once the money is budgeted, consider it spent.

          And, make careful, informed decisions about where to spend the money when it comes time to do so.

          The bottom line is that if you really want to succeed in your real estate business, you’re going to have to spend some money on it – whether it’s on marketing, staff or technology.

          So, overcome the fear and lose the death grip on the pocketbook.

          Start your strategic plan to “Make More Money” today by scheduling an SOI Campaign with the Content Card Series.

          And, remember, with Scheduled Campaigns YOU DON’T PAY until each month’s mailing goes out (you can change or cancel up until the night before mailing).

          Don’t put off until tomorrow what can get done today, because what GETS SCHEDULED, GETS DONE!

          TO GET STARTED:

          STEP 1: Choose the SOI Campaign, Content Card Series.
          STEP 2: Then, choose your “Start Date” (See image illustration below), which postcards to send & for how long. It’s that easy!

          LAUNCH A CAMPAIGN NOW, CLICK HERE

          Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here