Wednesday, October 21, 2020

Lisa Gray

Lisa Gray
264 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Blogging consistently can become tedious, especially when you just can’t come up with decent topics that your readers will find compelling. You know – those blog post titles that, when posted to social media, have visitors stopping by your website to read the story.

    Fall, which started on September 21 this year, goes on until December 21 (based on the Farmers Almanac). So there’s still plenty of time remaining to write blogs about the season.

    We decided to lend a helping hand and give you some tips and ideas for your fall real estate blog posts.

    1.  Real estate blog posts shouldn’t be exclusively about real estate

    Surprised? Yes, valuable information about mortgage rates, market updates, buying, and selling is important. But post after post of open houses, new listings, and what your team is doing gets boring, really fast.

    Intersperse your real estate posts with hyper-local information. Not only is this, too, of value to your visitors but it’s good for SEO as well.

    A few ideas for posts that incorporate both real estate-related topics and hyper local information include:

    Fall curb appeal

    Fall Maintenance, Content Series

    Your listing clients who are putting their home on the market soon will appreciate this information.

    Don’t just give random tips, however, let them know where they can find the things they’ll need to get the job done, such as local hardware stores, home decorating stores, and the like.

    For instance, “You’ll find colorful fall plants at Joe’s Nursery at 122 Main St. in Anytown.”

    Fall home maintenance tips

    This one is especially good for your first-time buyers. It can be in checklist form, an infographic or text.

    Fall home décor trends

    Again, this is a common topic on agent websites, but we’ve seen only a handful of agents who wring out every last drop of hyper-local SEO from it.

    Visit decorating blogs for the tips and then point your readers to the local stores that carry similar items.

    2. Thanksgiving (November 28)

    Getting the most obvious topic out of the way up front: Thanksgiving alone can provide you with an endless supply of blog topics.

    Are restaurants in your area serving Thanksgiving dinner? Write a listicle, including dining hours, safety precautions the businesses will be taking and how to make reservations.

    In many markets, pre-made dinners have long been popular. If a grocer, restaurant, or other service is offering curbside pickup of Thanksgiving dinner with all the trimmings write a blog post (or add the information to the recommendation above)

    Here’s one: “4 Restaurants to Pick-up Curbside Thanksgiving Dinner in [name of market]”

    An excellent hyper-local topic directs the reader to non-profits that need help at Thanksgiving and all through the holiday season. Entire families often sign up to serve Thanksgiving dinner to the less fortunate. Ensure you get the address and contact information in there.

    A list of binge-worthy streaming movies with holiday themes.

    Netflix is offering:

    • Jingle JangleStarring Forest Whitaker and Phylicia Rashad, it starts airing on Netflix on November 13. Watch the trailer on YouTube.com.
    • The Knight Before Christmas—Vanessa Hudgens stars in this charming time travel-ish film. Catch the trailer here.
    • Bad Moms Christmas—With Katherine Hahn, Mila Kunis, and Kristen Bell. See the trailer on YouTube.com.
    3. Best fall hikes in [name of market]

    The air is brisk, crisp and cool – perfect for a hike. If you have a favorite local hike, write about it, otherwise, give a quick overview of hiking spots in your area.

    This one can lead to similar posts, such as:’

    • Best fall hikes with your dog in [name of market]
    • Best fall hikes with your kids in [name of market]
    Fall Curb Appeal, Content Series

    Get inspiration from denverbyfoot.com, sandiego.org, azcentral.com, and democratandchronicle.com.

    4. [Name of market’s] best attractions for out-of-town visitors

    Thanksgiving is a family holiday and some of us experience an annual flock of family members from out-of-town. “How will I keep these people busy?” is a question right there in the front of your website visitor’s minds.

    You may have to do some digging, but every town has interesting attractions to visit, from art galleries to museums and parks.

    Maybe some of these pieces will get your creative blog-writing juices flowing:

    Dcist.com – “25 Places To Take Out-Of-Town Visitors When They’re Done With The Mall”

    Sacramento.cbslocal.com – “Best Places to Take Your Out-of-Town Visitors”

    Timeout.com – “The best places to take out-of-towners in NYC”

    5. Fall daytrips

    Ok, so you came up empty with attractions in your tiny town. Suggest that your readers consider a day trip. To stay super hyper-local (and incorporate those juicy local keywords), feature destinations that are the closest to your market.

    Take a tip from some of these:

    6. Best places to warm up on a chilly fall day

    I don’t know about you, but I go out of my way to avoid Starbucks and I’m not alone. Write a piece about Starbucks alternatives for the rebels of the coffee-drinking world.

    These coffee shops are generally locally-owned and loaded with personality. Here’s an example:

    Rooster Coffee House – While coffee isn’t particularly known for helping one relax, Rooster Coffee House is. With a variety of different seating options, you can tuck yourself away in a corner to get some work done (free wi-fi) or enjoy the company of friends (socially-distanced, of course). Find Rooster Coffee House in Toronto at 343 King St. E, 479 Broadview Ave., 568 Jarvis St. and online at roostercoffeehouse.com.

    Now that we have you in the blogging mood, don’t forget to use the posts to drive traffic back to your site. Post them in your email newsletters and on social media.

    Fall Staging Tips, Content Series

    Happy fall!

    Send the Fall Staging Tips postcard from the Content Card Series to promote your new listing to the surrounding area.

    Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    2. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    3. The Free 12 Month Done-For-You Strategic Marketing Plan

    This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    4. The Free One-Page Real Estate Business Plan

    This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      Congratulations Edith Dunn on being our $100 ProspectsPLUS! Gift Card Winner!

      Edith recently shared the following feedback with ProspectsPLUS!.

      “ProspectsPLUS! has provided me the greatest marketing resources ever! They offer a variety of formats like no other. Coupled with the farming mailing lists for different markets ProspectsPLUS! is phenomenal! The fact is…they offer so much you simply have to check it and try them! The marketing campaign I used with their products has more than paid for itself in 2 converted leads! Wow!“.

      Edith recently sent out postcards from the Rent by Numbers Series.

      Rent by Numbers Series

      Need help targeting the perfect niche of buyers or sellers? Use our prospecting list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

        Pandemic-related uncertainty has incentivized many Americans to want to “. . . permanently relocate to more sparsely populated areas,” according to Redfin.com’s Dana Anderson.

        “Overall, searches for homes in small towns are surging on the Redfin.com website,” she explains.

        “Pageviews of homes in towns with fewer than 50,000 residents were up 87% year-over-year recently, more than triple the 22% year-over-year increase in page views of homes in cities with more than 1 million residents.”

        Multi-Photo Series

        The ability and acceptance of working from home and new technology to make that easier has changed many home shopping wish lists on which “a quicker commute” once ranked high.

        As long as there is decent internet service, small towns and suburbia offer far more security to the new migrators.

        Residents of San Francisco, Seattle and the District of Columbia lead the way, with many expressing interest in homes in Montana and rural areas of Oregon and Colorado along with Nevada and Arizona.

        Aside from a safe haven, away from the craziness of the cities, what else are these homebuyers seeking? Right now, what we’re hearing is anecdotal, but here’s what we’ve learned.

        Space – the new frontier

        “Stayhome” is more than just a term preceded by a hashtag. Isolation, hunkering down, self-quarantine – they all describe our lives during the first two months or so of the pandemic.

        We couldn’t help but get to know our homes, flaws and all. I always knew my pantry was dinky, but two months of stuffing it full of “stocking up” supplies made it so painfully evident that I really resent it now.

        Others have mentioned clients seeking more outdoor room for the kids and pets instead of having them constantly indoors where parents are trying to work remotely.

        The desire for more elbow room is also topping the lists of luxury homebuyers. “We’re getting calls from people wanting acreage. They want grass, they want greenery, and they don’t want the city,” Colorado agent Jennifer Markus tells Mark Samuelson at DenverPost.com.

        A lot of your migrating clients may have an anti-wish list – a list of what they don’t want in their new home.

        Color Series Just Listed postcard
        Smart home security systems are all the rage

        Electronics manufacturers are already seeing a growing demand for home security solutions, according to Zack’s Vasundhara Sawalka at Nasdaq.com. Sawalka also promises that new DIY home security is being rushed to the market.

        You won’t be surprised then if you have homebuyers who are demanding such technology in the homes they view and your listings that offer it fly off the market.

        We’d love a home gym … or at least room to create one

        Gym equipment manufacturers and retailers are loving life right now. “I sold over 61,000 pounds of dumbbells, plates and kettle bells in the last eight weeks,” Stan Soboleski, operations manager at Fitness Brokers USA, told Anaridis Rodriguez at CBS Boston.

        In fact, don’t bother shopping for kettle bells in New York City because you most likely won’t find any.

        Even with many states relaxing restrictions and gyms reopening, social distancing rules create lines at the door and long waits to use equipment. Many Americans don’t plan on returning to their gym until the pandemic is over.

        Enter, the home gym. Americans have converted their guest rooms, studies and even garages to accommodate their workout equipment. When they move, they’ll want a dedicated area to put all that stuff, or at least a room that they can convert into a home gym.

        Smart agents will appeal to the gym rats in listing descriptions.

        Agents we’ve spoken with, depending on region, also mention that swimming pools, pergolas in the backyard and floorplans that allow privacy are on many homebuyers’ lists.

        When it comes to home buyers, it appears that we may have a “new normal” in the real estate world.

        Send the Multi-Photo Blue postcard from the Multi-Photo Series to promote your new listing to the surrounding area.

        Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!


        Take advantage of this week’s FREE Direct Response Report, “Are People Buying & Selling Post-Pandemic?”

        Download the “Post-Pandemic” Direct Response Report now and keep copies available and on hand. Use the PROMO CODE: FREEREPORT at check out to get this report Free (a $19.95 value). – Click Here.


        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        2. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        3. The Free 12 Month Done-For-You Strategic Marketing Plan

        This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        4. The Free One-Page Real Estate Business Plan

        This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          There seems to be this weird dichotomy that rules many real estate agents:  that the money they spend promoting their business cuts into the amount of money they’ll have for personal use.

          In the short-term this may be true. But if you plan to be in the real estate business for the long-term, not promoting your real estate business, or not promoting it well, is crazy.

          You’ll remain on that hamster wheel, spinning and spinning and spinning in your efforts to earn more.

          “Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”

          While it’s an old and somewhat tired adage, it really does “take money to make money.”

          I Have a Buyer panoramic postcard, Get More Listings
          What comes first, the spending or the making?

          Almost a decade ago, the folks at ActiveRain.com published the results of a survey of 2,000 agents in the form of an infographic, “How Much do REALTORS® Work, Earn & Spend.”

          The “average” agent (those earning, on average, $35,000 a year) spend only $1,070 a year on marketing. That’s $89 a month. They spend more on their car than on promoting their businesses.

          Agents who earn, on average, $100,000 a year spend five to ten times more on marketing than those that make $35,000 per year.

          It’s easy to assume that “Well, yeah, they have the money to spend.” It could be, however, that they understand the value of promotion and aren’t afraid to spend the money.

          Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what we drive and what we wear.

          The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.

          Activity in Your Neighborhood panoramic postcard, Get More Listings Series

          So, while it’s important to invest money in continuing education, professional development and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.

          Overcome your fear

          Remember the scene in the motion picture “Ghost,” where Whoopi Goldberg’s character is forced to hand over a $4 million check “to a bunch of nuns?” 

          She struggles with her mandate to hand it over, claiming to “just want to touch it one more time.”

          Finally, at the point of almost hyperventilating and with tears streaming down her face, Oda Mae hands the check to one of the nuns, but then refuses to let go. A tug-of-war of sorts ensues until she finally releases it and dissolves into sobs.

          Is that not exactly what you do in your mind when it comes time to part with your hard-earned money? Especially in a commission-based business, parting with money is frightening. Who knows when you’ll close another escrow? What if you make the wrong marketing decision?

          It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are especially hard to spend. What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.

          One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan.  Once the money is budgeted, consider it spent.

          Then, make careful, informed decisions about where to spend the money when it comes time to do so.

          The bottom line is that if you really want to succeed in your real estate business, you’re going to have to spend some money on it – whether it’s on marketing, staff or technology.

          So, overcome the fear and lose the death grip on the pocketbook.

          Big Question panoramic postcard, Get More Listings Series
          Send the Big Question postcard from the Get More Listing Series to an area where you want more listings.

          Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!


          Take advantage of this week’s FREE Direct Response Report, “Are People Buying & Selling Post-Pandemic?”

          Download the “Post-Pandemic” Direct Response Report now and keep copies available and on hand. Use the PROMO CODE: FREEREPORT at check out to get this report Free (a $19.95 value). – Click Here.


          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          2. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          3. The Free 12 Month Done-For-You Strategic Marketing Plan

          This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          4. The Free One-Page Real Estate Business Plan

          This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

          Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here