Tuesday, April 13, 2021

Lisa Gray

Lisa Gray
320 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Here we are, four months into the new year, in the midst of the spring real estate market. Have you stuck to your marketing plan? If so, and it’s a good one, you’ll have no shortage of folks to work with this spring.

    If you’ve been slacking, take the time now to tweak the plan. Start with the digital aspect of your real estate marketing plan.

    Take a critical look at social media

    Since it’s vital that you connect with potential clients where they spend most of their social media time, re-evaluate how each social media platform you use is working for you.

    If you’re not getting a decent return on your investment (of time or money) for any platform, dump it and try something else.

    Facebook

    A good Facebook strategy, even if it’s just to get organic leads, is always worth your time. Users are, by and large, in the buyer/seller age range. Engagement, if pursued strategically, is easier than on most of the other platforms.

    A decent Facebook strategy includes posting a couple times a week. If that’s too much for your schedule, post at least once a week and make sure the post is strong.

    What’s a strong Facebook post? One in which you are aiming for engagement and shares. For instance, if your city or state is among the many “Best places” (to retire, to get a job, to buy a home, etc.) chosen each year, link to the article.

    You can find these types of articles by entering the name of your city or state into a search engine, followed by “named best” or “chosen best.”

    As an example, “Scottsdale named best” returned a ton of very cool articles that a Scottsdale agent might want to repost on Facebook.

    People love proof that where they live is the best on the planet and tend to share these types of posts.

    Instagram

    If you are among the few (very few) agents who get real estate leads from the time-suck-that-is-Instagram, congratulations. If you aren’t seeing a return on the investment of your precious time, dump it. And, don’t feel bad. There’s a reason it isn’t working.

    In December of 2019, Statista published the results of a study that found that nearly 71 percent of U.S. Instagram users are between the ages of 13 and 34.

    Let that sink in: The majority of Instagram users aren’t within every real estate agent’s target audience.

    Sadly, only 12 percent of users are in the typical buyer and seller age range. Marketing your real estate business on Instagram is like an actor playing to an empty house.

    YouTube

    Video production companies love to tout YouTube’s “more than 1.9 billion registered users.” What they don’t tell you is that it’s a worldwide figure, so it’s useless to real estate agents.

    Unless, of course, you sell real estate worldwide?

    Of those 1.9 billion users, nearly 185 million reside in the U.S. Most of these users turn to the video channel for entertainment, not tutorials.

    Males, according to Statista, primarily watch soccer or other sports while beauty videos are the most popular among women.

    Real estate is missing from the list of the 25 most-watched verticals, as of February 2020. To get an idea of what people in the United States are tuning in to watch, check out Vidooly.com.

    It should come as no surprise that YouTube isn’t the ideal digital marketing platform for most agents.

    • Videos can be expensive and time-consuming to do right.
    • The NAR’s statistics show that video isn’t always an effective way to market listings as well.

    Keep in mind, however, that walk-throughs are more popular than video among buyers. Try to talk your listing clients into a 3-D walkthrough instead.

    Just don’t rely on the platform as an awesome way to market your business, because, again, you’re playing to an empty house.

    Your website

    Nearly half of all Google searchers are looking for local information, according to Hubspot, and slightly more than 80 percent of smartphone users search for local businesses.

    This is a strong signal that your best ROI of your time is ranking in organic search for your local market.

    Start with our site’s keywords. If you’re having trouble coming up with some, research the competition – those agents who are ranking on the first page of search engine results for local searches.

    Yes, you can then use them on your site, but there’s more to it. Create content around these keywords and phrases and ensure that your content is “bigger and badder” than your competition’s.

    Marketing plans shouldn’t be set in stone, but evolve. Take a look at yours periodically throughout the year and make the changes necessary.

    RIGHT NOW! FARM Scheduled Campaigns are on sale 10% OFF the first month (sale ends 4/17/21).
    19 Different FARM Campaigns to Choose From!
    Launch a FARM, Empty Nest Scheduled Campaign, HERE

    TO LAUNCH A FARM CAMPAIGN:

    Launch a FARM Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

    And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before each mailing. The price shown at check out is per mailing, not campaign total).

    Launch a FARM Scheduled Campaign now, CLICK HERE!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      (Shown above: Get More Listings Scheduled Campaign similar to the ones Arlys Krauel sent out)

      Arlys Krauel, You’re This Week’s $120 Gift Card Winner!

      Arlys had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,

      “One of the most exciting things – was when I got a call from a FSBO to make an appointment to list their home. It was from one of the ProspectsPLUS! FSBO Fyers – that I personalized and sent with a letter showing the statics of FSBO vs. Realtor. Thank you so much ProspectsPLUS! making me look professional!”

      Thank You, Arlys, and congratulations on your FSBO listing!

      NEW CONTEST: Get the FIRST MONTH of ANY Scheduled Campaign FOR FREE! ($120 value)

      Farm, Empty Nest Scheduled Campaign shown above
      Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

      The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

      Leave a review on Google, HERE.
      Leave a review on Facebook, HERE.

      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


      Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?

      FARM, Move-Up Market Scheduled Campaign shown above, schedule HERE
      Launch a Scheduled Campaign today and save time on your marketing by automating it!

      You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

      Sphere of Influence
      Geographic Farm
      Renters
      Absentee Owners
      Expireds
      FSBOs
      Fence Sitters*
      Get More Listings*
      Empty Nesters*
      Move-Up Market*
      (*Located under Farm Campaigns)

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

      TO GET STARTED:

      STEP 1: Create your prospect list using our mailing list tools, HERE.

      STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
      Launch a Scheduled Campaign now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

        Referrals should be the lifeblood of every real estate business. Sadly, they aren’t. It truly isn’t difficult to provide the customer service that will leave your clients raving. It’s also easy to turn them off to the point they warn others not to use your services.

        When a client leaves you or doesn’t use your services for future transactions, you may be guilty of committing one (or more) of the Four Cardinal Sins of real estate.

        1. You turn into Amelia Earhart

        One of the most common complaints from consumers about their real estate agents is that they disappear. And they don’t have an out-of-fuel twin-engine Lockheed to blame.

        The practice is so prevalent that Google offers up these suggestions for searches:

        • Realtors…why don’t they answer their phones???
        • What’s with agents who don’t answer their phones?
        • Why are most agents so unresponsive?
        • What to do when your realtor ignores you
        • Realtor not responding to emails
        • Real estate agent not responding
        • Real estate agent not getting back to me
        • Am I annoying my realtor?

        We find that last one especially sad. The solution is to get clear on communication expectations on the very day that a client agrees to become a client. Not only should you learn their preferred mode of communication (phone, text, email, etc.) but how often they expect to hear from you.

        If they call, answer. At the very least respond within a reasonable amount of time.

        2. You haven’t mastered the art of listening

        All of us have heard about the agents who show homes to clients that are out of their price range or lacking in their wish list “must haves.” Both are a result of not listening.

        Are you guilty of letting your mind wander, of multitasking in your brain while a client is speaking to you?

        Sherrie Bourg Carter at psychologytoday.com suggests:

        • Good listeners don’t jump in with answers.
        • Your client should be speaking 80% of the time. The 20% of the time that you speak should be spent asking clarifying questions.

        Tune out the grocery list, the angst over your next appointment and everything else that rattles around up there and listen to your client.

        3. You’re a cut-corners-penny-pinching agent

        It’s amazing that, in this day and age, there are still amateur listing photos in the MLS.

        As a listing agent, the most important job you have is to market the home. Photos that don’t present the home in the best light possible are not acceptable. Especially when one considers how much that seller is paying in real estate fees.

        If you can’t afford a professional photographer, you can’t do your job properly. Stop taking listings and become a buyer’s agent.

        4. You are a listing-buyer

        A common complaint that we read online is about the listing agent who beats the client up, repeatedly, over lowering the listing price.

        Then, there are the listing clients who complain that their homes sat on the market while others around them sold.

        Either condition can result when an agent “buys” the listing.

        Your job as a listing agent is to recommend a list price that is close to or matches the current market value. As a real estate advisor, your job is also to counsel a client or potential client what happens to homes that are overpriced.

        To take an overpriced listing with the hopes of a price drop, later on, is shoddy customer service. If you’re guilty of committing even one of these “sins,” you may be losing clients. Think about the best customer service you’ve ever received and vow to mimic it with every single client.

        Hurry! SOI Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 4/10/21).
        One of Seven SOI Scheduled Campaign Designs (shown above). Learn more, HERE

        TO LAUNCH AN SOI CAMPAIGN:

        Hit “CLICK HERE”, below, to get started on your SOI Scheduled Campaign (from a desktop or laptop computer).

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

        Launch an SOI Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do t

        o help you with your success.


        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          (Shown above: Get More Listings Scheduled Campaign similar to the ones Scott Cook sent out)

          Scott Cook, You’re This Week’s $120 Gift Card Winner!

          Scott had the following words to say about his success using ProspectsPLUS! marketing materials as part of his strategic marketing plan to get more clients,

          “I got a listing of a farm 7 acres sending out 105 postcards “ 1st time using” Just Listed Open House cards. I had a tremendous response one listing appointment, one other possible listing, and three buyers. I plan on using ProspectPLUS! for the rest of my career in real estate. I made some fantastic friends who visited this open house and was able to help a friend get a job on a farm with an owner who needs help with his 12 acres of land. There are no boundaries and unlimited opportunities to generate more business with ProspectPLUS!. Thank you for creating this business to help us REALTORS succeed”.

          Thank You, Scott, and congratulations!

          NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)

          Farm Scheduled Campaign shown above
          Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.

          The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only first month free).

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

          Leave a review on Google, HERE.
          Leave a review on Facebook, HERE.

          Don’t forget to watch out for next Friday’s email announcing the weekly winner!


          Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?

          Farm Scheduled Campaign shown above, schedule HERE
          Launch a Scheduled Campaign today and save time on your marketing by automating it!

          You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

          Sphere of Influence
          Geographic Farm
          Renters
          Absentee Owners
          Expireds
          FSBOs
          Fence Sitters*
          Get More Listings*
          Empty Nesters*
          Move-Up Market*
          (*Located under Farm Campaigns)

          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

          TO GET STARTED:

          STEP 1: Create your prospect list using our mailing list tools, HERE.

          STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
          Launch a Scheduled Campaign now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.