Saturday, July 27, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

     Your primary job is over when you all shake hands at the closing table. Sure, you need to update your buyer’s or seller’s info in your CRM so you can keep in touch, but at closing, you drive away feeling good about a job well done.

    Your client, on the other hand, has the crummiest task of all looming shortly: moving.

    We know many agents who feel their job doesn’t end at closing. Sure, some of them offer the use of a moving truck. But there are other, less expensive, and just as impressive ways to show your client’s real customer service.

    Let’s explore some less-pricey services agents have passed on to us. These services will help make you unforgettable and get you more referrals.

    Offer to take on the small stuff

    If you have an assistant, this one is for you. Offer a concierge service that includes ensuring the utilities at the old home are turned off and turned on at the new home.

    Other services you can offer include:

    • Pet licensing and updating of the address on the microchip.
    • Canceling services include pool cleaning and maintenance, landscaping, housekeeping, pest control, etc.
    • Having cable or satellite service transferred to the new home.

    Give them peace of mind

    Offer to change the locks on the new home and install a smart lock. 

    This is a task that movers often neglect, and you’re installing your closing gift simultaneously.  It’s a two-fer.

    Consider a Ring (or other brand) video doorbell camera if it’s in your budget.


    The Get More Referrals Series is shown above. To see more, Click Here.


    Get-acquainted-with-the-neighborhood list

    Here is another job for an assistant. Have him or her research your client’s new neighborhood for points of interest and everyday services. 

    Do some sleuthing on Yelp.com to find the best-rated:

    • Parks
    • Restaurants
    • Drycleaner
    • Hairstylist
    • Handyman or handywoman
    • Landscaper
    • Pool Service
    • Doctor
    • Dentist
    • Veterinarian 

    Then, make a list with the company’s website URL, phone number, and address.

    Boxes, boxes, boxes

    It’s the one thing most people don’t seem to have enough of when they’re moving. If you have the money, consider purchasing moving boxes emblazoned with your branding.

    Let clients know before closing that they won’t need to haunt the local grocery store for boxes because you have some for them.

    The essentials basket

    Create a basket with any combination of the following,

    • Grubhub, or Uber Eats gift card (so they don’t have to drag out the pots and pans to make dinner)
    • Trash bags
    • Toilet paper – you’ll need it eventually, better to grab it sooner than later
    • Paper towels
    • Light bulbs 
    • Cleaning products, sponges, and a scrub brush
    • Bottled water
    • Snacks
    • Anything else you can think of that they may need upon arrival in the new home

    Hire some help

    New homeowners typically find something wrong on their first day in the home, with no furniture present. Whether it’s aesthetic or non-functional, they want it fixed.

    Offer your clients an hour or two of handyman or woman service so they can get fixed, which will eventually drive them nuts.

    Or, consider offering a professional cleaning the day before your clients move in. The home should be broom swept so there shouldn’t be too much cleaning left.

    Customer service after the sale is the most impressive of all. Find a way to help your clients move, and they’ll remember you.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

     

     

     


     

      Adversity is an inevitable part of any business journey. What sets remarkable companies apart is their ability to survive challenging times and thrive in adversity. Here are some inspiring stories of businesses that have overcome adversity and continued to prosper.

      Learn from their journeys and discover valuable strategies for staying focused on achievement, no matter what the real estate industry headlines say.

      IBM: Reinventing the Tech Giant

      IBM, a global technology and consulting company, has experienced numerous ups and downs in its long history. One of its most remarkable comebacks came in the early 1990s. Facing dwindling market share and financial difficulties, IBM changed its strategy by focusing on software and services. This shift in direction allowed the company to reestablish itself as a leader in the tech industry.

      Apple Inc.: Steve Jobs’ Resurgence

      Apple Inc., the tech giant known for its iconic products, faced adversity in the 1980s when co-founder Steve Jobs was ousted. After Jobs returned in 1997, he initiated a series of innovations, including the launch of the iPod, iPhone, and iPad. This visionary leadership made Apple one of the world’s most valuable companies.

      Ford Motor Company: Rising from the Brink

      The Ford Motor Company has encountered multiple setbacks in its journey, one of the most notable being the 2008 financial crisis. Ford mortgaged all of its assets, including its iconic Blue Oval logo, to survive. The bold decision allowed the company to avoid bankruptcy and recover rapidly, proving that smart financial strategies can triumph over adversity.


      The Inspiration Series is shown above. To see more, click here.


      Starbucks: Brewing a Turnaround

      During the Great Recession of 2008, Starbucks faced declining sales and store closures. The company revamped its business model, closing underperforming stores and introducing new products.

      One of the most notable launches was Starbucks Ready Brew, an instant coffee product that allowed customers to enjoy Starbucks coffee on the go. In addition, they introduced a line of natural energy beverages.

      Starbucks also expanded its food selection, offering items like Bistro Boxes and La Boulange pastries. It ventured into the juice market by acquiring Evolution Fresh, launching a line of fresh-pressed juices.

      These innovations played a crucial role in Starbucks’ recovery, repositioning the brand as a provider of premium coffee experiences while broadening its product portfolio to cater to various customer preferences and demands.

      General Electric: Pioneering Innovation

      General Electric (GE), a symbol of American innovation, had to overcome major instability with its financial arm during the 2008 financial crisis. This downturn led to a substantial decline in GE’s stock value and the company’s removal from the Dow Jones Industrial Average.

      In response, GE undertook a massive restructuring effort, selling off assets, streamlining its operations, and focusing on core industrial businesses. This allowed the company to regain financial stability and shift its focus toward innovation and long-term growth in a rapidly changing global marketplace.

      Netflix: Adapting to Disruption

      Netflix, initially a DVD rental service, faced adversity when it transitioned to a streaming platform, losing a significant number of subscribers. However, its bold decision to invest in original content, including shows like “House of Cards” and “Stranger Things,” led to a comeback, making Netflix a household name in streaming entertainment.

      These stories of resilience and adaptability remind us that adversity often catalyzes innovation and growth. While each company faces unique challenges, its success lies in its ability to adapt, innovate, and persevere.

      These stories testify to the power of determination, mindset, and creative thinking when faced with adversity.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

       

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


       

        Brandi recently ordered the Holiday Scheduled Campaign (shown above). To learn more, Click Here.

        Congratulations, Brandi Wilson, on winning this week’s contest!

        Brandi had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “I have been using the just listed/just sold postcards for about a year now. It’s a great resource in my marketing toolbox. I’m looking to expand what I’m doing with ProspectsPLUS! Becky has always been quick to respond to any of my questions.”

        -Brandi Wilson

         

        Brandi, thank you for your review. We truly appreciate you and your support!


        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave feedback on Google HERE.

        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

         

        2. The Free 6-Month Strategic Marketing Planner

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          Securing a listing is critical to a real estate agent’s job, and losing out on a potential client can be disheartening.

          Understanding the reasons behind a failed listing presentation can help you refine your approach and increase your chances of success in the future. Here are some of the most common reasons your listing presentation might not have won the client.

          Lack of Preparation

          Preparation is crucial for any successful presentation. If you didn’t research the property thoroughly, failed to prepare a detailed Comparative Market Analysis (CMA), or overlooked important market trends, the client might perceive you as unprepared or unprofessional.

          Clients expect you to comprehensively understand their property and the local market.

          Poor Presentation Materials

          Using outdated or low-quality materials can negatively impact your presentation. Clients want to see polished, professional materials that reflect your expertise and attention to detail.

          High-quality photographs, clear graphics, and well-organized documents can significantly affect how you are perceived.

          Football Schedule postcards

          Ineffective communication skills are presentation killers. If you talked too much about yourself without addressing the client’s needs, failed to listen actively, or couldn’t articulate your value proposition clearly, the client might not feel confident in your ability to represent them.

          Engaging with clients and addressing their concerns is key to building trust.

          Inadequate Marketing Plan

          Clients want to know how you plan to market their property effectively. If your marketing plan lacks detail, innovation, or a clear strategy, the client might doubt your ability to attract potential buyers.

          Presenting a robust, tailored marketing plan that leverages both traditional and digital channels is essential.

           

          Failure to Build Rapport

          Building a personal connection with the client is crucial. If you come across as impersonal or don’t make an effort to understand the client’s unique situation, the client might choose an agent they feel more comfortable with.

          Showing empathy, being personable, and establishing a genuine connection can set you apart from competitors.

          Misalignment on Pricing

          Disagreements about the listing price can be a deal-breaker. If you suggest a price that seems unrealistic or doesn’t align with the client’s expectations, it could lead to a loss of trust.

          Ensuring your pricing recommendations are backed by data and communicating the rationale clearly is important.

          Inability to Handle Objections

          Clients often have concerns or objections that need to be addressed. The client might question your expertise if you can’t handle these objections confidently and convincingly.

          Being prepared to address common objections with well-thought-out responses can help reassure the client.

          By addressing these common pitfalls and continually refining your approach, you can improve your listing presentations and increase your chances of winning over clients.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

           

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here    

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here