Saturday, January 28, 2023

Lisa Gray

536 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Renee recently ordered the following marketing material, the Content Card, shown above. To see more designs, Click Here.


    Congratulations, Renee Egnatz, on winning this week’s contest!

    Renee had the following words to say about her success sending marketing out from ProspectsPLUS!,

    “I started using ProspectsPLUS! in October to send postcards to my sphere of influence. The quality is great and there are a lot of very relevant cards to choose from. Many calls have already come in as a direct result of the cards sent. Plus, the price to send the cards is very competitive with other companies doing the same thing. I have a set-it-and-forget-it campaign set for the rest of the year!”

    -Renee Egnatz

    Renee, thank you for this wonderful feedback. We truly appreciate you and your support!

    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
    What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
    • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
    • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
    • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
    • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

    HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave a review on Google HERE.
    Leave a review on Facebook, HERE.

    *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

    3. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      There really is nothing quite like that “high” agents get while walking away from a home with a signed listing agreement. No matter how often it happens, I highly doubt any agent becomes jaded.

      The only problem is getting the home sold in a rapidly changing market. This is especially true of agents who were uber-busy during the hot sellers’ market. There was often not enough time to put a marketing plan to work before selling the home.

      It’s different now, as you know, and ever-changing. Depending on your local market, you may need to pull out that marketing plan, dust it off and beef it up.

      Let’s look at some of the basics you may need to spiff up to ensure your listings sell this year.


      The Looking For Listings Series is shown above. To see more, Click HERE.


      Getting the price right

      Pricing the home appropriately for the market may be a listing agent’s most challenging task right now. It’s not impossible, but the job is certainly unlike the one you’ve become accustomed to. 

      First, you may run up against a lack of available sales data. “A declining market will likely exhibit very little sales activity,” suggests the Appraisal Institute’s Guide.

      The writers go on to offer two solutions to help determine the home’s current market value:

      “1. Expand the geographic area for comp search, then adjust for location as appropriate and/or

      2. Use less recent sales, then adjust for market conditions as appropriate.”

      A lot of your calculations will depend on how much competition there is in surrounding areas. Get to know all you can about those homes and their prices. If there’s a lot of competition, “Start by pricing below the competition,” suggests Neal Templin at Rate.com.

      “If that doesn’t work and you need to adjust the price after a month or two, lower it by enough to attract a new group of buyers. It’s brutal. But you’re likely to end up with more money by getting out in front of a falling market rather than chasing it,” he concludes.

      Naturally, you want to get the highest price you can for your client in a changing market. Remind your client that speed is important right now because the market will most likely not be getting better in the near future.

      The listing description and photos

      The agent’s online listing description is many buyers’ first introduction to homes for sale. 

      “This one won’t last!” is no longer an appropriate or truthful listing description headline. Because buyers are keeping a close watch on the real estate market now, they know that the home may last much longer than the seller hopes.

      Skip the hyperbole and use that valuable real estate to talk up the features of the home, the lifestyle it offers, and the neighborhood.

      If you photograph your own listings, consider hiring a pro for any home you feel may be challenging to sell. Professionally photographed homes sell quicker and for more money, according to a Redfin survey taken a few years ago.

      Yes, the market may be challenging to get a handle on right now. But if you are taking listings, focus on the basics, such as appropriately pricing the home and nailing your best marketing tool, the MLS listing description, and photos.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


      2. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Think back to the days before you got involved in the real estate industry. Did you truly understand the workings of the housing market? 

        Sure, there are the economic geniuses among us, but many, many agents come from careers far removed from that. It’s safe to say that the teachers-turned-real-estate agents didn’t have the time or energy to pay attention to the real estate market.

        Congratulations! You’ve just put yourself in the typical homebuyer’s and seller’s shoes.

        Imagine how they’re feeling right now, and you can understand why “housing market bubble” has been a highly-searched term on Google.com in recent months.

        This is despite agents across the country doing their best to let folks know that the odds that we’re facing another burst real estate bubble are slim to none.

        If you have clients who have decided to watch the market instead of getting in it to sell their homes, you have some convincing to do.

        As we all know, if they hope to sell for a reasonable price, the time to jump into the market is right now.


        The Fence Sitter Campaign is shown above. To learn more bout this series, Click Here.


        If I were you

        I’m not. But if I were, I’d send a postcard to every potential home seller in my CRM.

        It would be simple yet effective.

        Perhaps the front of the card would say, over a lovely real estate-ish graphic, something along the lines of:

        “Home prices continue to climb”

        Under that headline, I would place this recent quote from Devon Thorsby at US News and World Report:

        “Home prices are down month-over-month but still up year-over-year annually.”

        Additional salient points to make, space permitting, of course, include:

        • Ignore month-to-month figures. As Thorsby says, “… month-to-month data is more volatile and does not signal a drastic shift in the market on its own.”
        • Home price growth is slowing, but it’s a sign of current economic conditions (higher mortgage rates, inflation, etc.), not a housing bubble.
        • The national median home sale price in November “… is 3.5% higher than the same month the year before. This represents “… the 129th consecutive month of a year-over-year increase in the median home price, the longest-running streak of increasing year-over-year prices, per NAR data.” According to Thorsby.
        • Finally, Realtor.com’s economists claim that the median list price nationwide was $416,000. This represents an 11% increase compared to the same month last year.

        Express the urgency of listing sooner rather than later. Few economists expect the price growth to last, so getting the home on the market now gives your clients the advantage of getting the most money possible for the foreseeable future.

        And this good news comes just in time for these folks to take advantage of the spring market. 

        Reach out if you need help with your postcard campaign. We are happy to help.


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


        2. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          Michelle’s last marketing material ordered was a Panoramic Calendar (shown above). To see more designs, Click Here.


          Congratulations, Michelle McCullough, on winning this week’s contest!

          Michelle had the following words to say about her success sending marketing out from ProspectsPLUS!,

          I started using ProspectPLUS! to farm some areas and send out Just Listed and Just Sold postcards. They make farming in a new area so easy. I used their map to choose an area around our local lake and have already received a couple of calls and have a new listing. Success starts here! Thank you ProspectPLUS!”

          -Michelle McCullough

          Michelle, congratulations on your amazing response from your new farm! Thank you for this wonderful feedback. We truly appreciate you and your support.

          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
          What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
          • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
          • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
          • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
          • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave a review on Google HERE.
          Leave a review on Facebook, HERE.

          *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

          3. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here