Thursday, August 6, 2020

Lisa Gray

Lisa Gray
243 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Why direct mail?

    According to a CMO survey (a company that collects the opinions of top marketers), only 16.3 percent of marketers “are confident about recommending investing in social media marketing.”

    If professional marketers aren’t able to justify spending their clients’ money on social media marketing, then you may want to pass for now, specifically if you’re working with a tight budget.

    So where do you spend your marketing dollars when you’re funds are limited?

    The proof is in the numbers

    Direct mail’s marketings response rate, according to the DMA Response Rate Report, stands at nine percent to warm leads and five percent to cold.

    In addition, the DMA states 56% of consumers believe print marketing is the most trustworthy of all marketing channels.

    The email marketing response rate is one percent. Online display ads are even worse, at 0.30 percent.

    Clearly, if you are looking for the best place to spend your limited marketing dollars, the answer is direct mail marketing.

    How much should you allocate
    Free Home Market Analysis postcard from Call to Action Series

    Before getting clear your budget you must understand your revenue goals and objectives.

    As a guide, businesses spend, on average, 9.8 percent of revenue on marketing, according to the aforementioned CMO survey.

    We see you wincing. But consider this: according to NAR, the overall budget item that agents spend the most money on every year is on their automobiles.

    Cars aren’t exactly lead-generating machines, yet there you have it.

    So, determine a percentage that you can feel comfortable with, based on your goals, and commit to spending that budget during the remainder of the year.

    The following are three tips to get the most bang for your direct mail marketing budget
    1. The List

    For any marketing campaign to be successful you must know your audience. This is even more critical when you’re on a tight budget. Now is not the time to attempt to be all things to all people.

    The easiest way to whittle down the audience is by first figuring out if you’re going after buyers or sellers. Make a choice.

    This not only ensures that what you mail is relevant to the recipient, but helps you choose a farming area (subdivision vs apartment building, for instance).

    Be very picky who you mail to. Throwing stuff against the wall to see what sticks is a sure way to burn through your budget with nothing to show for the time and money spent.

    Once you have defined your target markets, use our prospect list tools to create your prospect lists. Then pair your list with the correct targeted marketing pieces on ProspectsPLUS!.

    Free Real Estate Consultation postcard Call to Action Series
    2. The mail piece

    After taking into account how many mailed pieces your budget will allow you to send, it’s time to determine an economic format. Postcards are most likely your best bet. They’re inexpensive to print and to mail.

    If your budget is super tight, consider foregoing postage costs and delivering door hangers. The advantages to using door hangers include that they stand out more (unlike mailed pieces which typically arrive in a stack of mail) and because you’ll save on postage your list can be larger.

    Disadvantages include the labor intensiveness of having to visit each home on your list. Also, door hangers aren’t quite as effective when used in neighborhoods where people routinely enter their homes through the garage.

    3. Offer something

    Come up with a compelling offer and feature that on your direct mail piece. A free evaluation of home value is one idea or consider offering free staging to anyone who lists with you, an informative E-book with a snazzy title, or a free pre-listing home inspection.

    The idea is to move recipients to act or, at the very least, hang on to your postcard until they’re ready to act.

    Bottom line

    Now, when your budget is tight, isn’t the time to take chances with marketing your real estate business.

    Jumping on time-consuming and costly social media bandwagons that don’t deliver your target audience or wasting time and resources on an email that may not be opened, let alone read, can wait.

    Use your budget on marketing that has the highest response rate – direct mail marketing.

    Comparative Market Analysis postcards from Call to Action Series
    Send the Comparative Market Analysis postcard from the Call to Action Series to an area where you want more listings.

    Need help targeting a specific niche of buyers or sellers? Use our Demographic Search Tool to create the ideal list (it’s easy). Or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    3. The Free One-Page Real Estate Business Plan

    This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

    4. Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    5. The Market Dominator

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      What if all of your clients knew exactly what to expect during the real estate transaction? Imagine how comfortable they would be, how less likely they will be to freak out over the smallest bump in the road. Taking the time to educate your clients takes this premise and makes it a reality.

      Even better is to educate your prospects before they become clients.

      Let’s take a look at some of the ways agents across the country are educating prospects in their efforts to create savvy clients.

      Educate the masses with virtual webinars

      Homebuyer seminars are hardly innovative – agents and lenders have been organizing them for decades. The only necessary change, with the current distancing guidelines, is to turn your seminar into a virtual webinar.

      Agent Deb Tomaro spoke about her buyer educational events, “Sure, the events help pull in prospects, but once converted, these people turn into the best kind of clients”.

      “They know what to expect, they know the process, so I’m not having to micromanage them,” Tomaro explained. “They are able to keep things in perspective, they understand the big picture, and they know what they’re doing.”

      The most important step when considering holding a virtual webinar is to determine your audience. This should be easy if you practice in a real estate niche. If you are a generalist, consider some of these audiences:

      3 Critical Steps Direct Response Report
      • First-time homebuyer
      • Vacation property buyer
      • Government loan programs featuring low or no down payment
      • Senior buyers
      • Immigrant buyers
      • Mobile home buyers
      • New home buyers
      • Veterans
      • Horse property buyers

      The toughest part of the process is the planning, but the Real Estate Buyer’s Agent Council of the National Association of REALTORS (REBAC) has a handy online pamphlet that walks agents through each step.

      Radio still has its place

      Less than 1 percent of real estate agents use radio or television, according to Matt Wagner, founder of Radio and Television Experts.

      Of the two, radio is by far the preferred medium if you plan on buying advertising or hosting your own real estate show. The main advantage of radio over television is the cost – radio is far less expensive.

      For the purposes of educating prospects, you’ll need more than a 30-second spot. The back and forth of a call-in talk show is ideal for educating prospects.

      How much will this cost? It depends on the size of the market, the station’s ratings and the time of day you choose. Stations in New York City and Los Angeles charge far more for advertising than those in Grand Forks, N.D., and Casper, Wyo.

      Thankfully, real estate talk shows typically occur on weekends, when air time is the least expensive. If you live in a small enough market, and a station is in need of content, you may even end up with free air-time. But that would be the exception, not the rule.

      Otherwise, many agents pound the pavement, or the telephone, to drum up sponsors for the shows, in exchange for mentions on the air. Good prospects are title companies, home inspectors and lenders.

      Of course, there are ad agencies, radio air-time brokers and others, who will actually do all the groundwork for you, for a fee.

      Mortgage Options Direct Response Report
      Teach through print

      Although the final eulogy has yet to be written, newspapers are expected to someday go the way of the Pony Express. Only the largest, according to some forecasters, will survive.

      Like real estate, however, print journalism is quite local. While many real estate consumers rely on the Internet for real estate listings and information, in some towns, it’s the local newspaper that is still the go-to source.

      Robin Shapiro, broker-owner of Robin Shapiro Realty in the Rockaways, finds great success with her hometown paper, The Wave. Before it was put online “people would actually cross over the bridge to buy it,” she said.

      If that sounds like the paper in your town, it may just be the place to offer your services as their real estate advice columnist. Call the editor and make the pitch.

      Even if you don’t fancy yourself a writer, you can hire an inexpensive freelance editor to go over your copy before sending it on to the paper.

      Blog topics that educate

      Blogging helps you educate prospects on a range of real estate issues. It’s a great way to let them know about current market trends so they know what to expect when they decide to enter the market.

      Examples of blog topics that help educate include:
      • Financing — this is such a confusing topic for real estate consumers. Make it easy for them to understand.
      • Common real estate terms and what they mean – just go through your listing or purchase agreement and you’ll find a plethora of jargon that befuddles most real estate consumers. What’s a contingency? What is “arm’s length?”
      • Closing – aside from financing, the closing process is probably the most mysterious they’ll encounter. Demystify it by explaining what happens, who will be there and the paperwork they’ll be confronted with.

      While there are many ways to educate your clients, why not choose a method that reaches a massive amount of people and combines lead generation with education?

      Even if you have to pay for the method, you can bask in the fact that you’re getting two results in one go.

      Home Seller Mistakes Direct Response Report
      Offer the 4 Home Seller Mistakes Direct Response Report in all of your marketing as an opt-in (including your emails, direct mail, and on your website).
      Also, keep a stack available to add to your listing presentations and to give out at open houses.

      Need help targeting a specific niche of buyers or sellers? Use our Demographic Search Tool to create the ideal list (it’s easy). Or call our support team for assistance at 866.405.3638!

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      2. The Free 12 Month Done-For-You Strategic Marketing Plan

      This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      3. The Free One-Page Real Estate Business Plan

      This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

      4. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      5. The Market Dominator

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        However, you envisioned your year 2020 to unfold back in January is no longer relevant. It’s now time to let go of the past and focus your attention on the remaining year and what is possible.

        Here are eight ways to help increase your closings for the remainder of 2020.

        1. Create and stick to a marketing plan

        A marketing plan does a lot more than let you know how much money you’ll spend for the remainder of the year promoting your services. Chief among the additional benefits is that it helps you strategize.

        That forward-thinking stuff you’ll need to do to create the plan forces you to carefully consider each option, both in terms of its financial impact and its effectiveness.

        “Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.

        If increasing closings is your goal, start with a marketing plan, and then stick to it.

        COVID-19 Series Looking For Listings postcards
        2. Adhere to a regular prospecting schedule

        Whether you door-knock, cold-call, chase after expireds and FSBOs or use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.

        Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert to clients.

        3. Update, maintain and backup your CRM

        People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.

        Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks and to do it right, you need a way to keep track of leads, prospects, clients (both current and past) and just about everyone else you know.

        While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you.

        Then, ensure that you do use it, keep it safe, and back it up.

        4. Find a mentor, coach or mastermind partner

        “Coaching works,” according to the authors of a study, “Evaluating the effectiveness of executive coaching: beyond ROI?”

        If it is something that helped former Presidents Bill Clinton and Barack Obama, entertainers such as Oprah Winfrey and athletes like Michael Jordan, perhaps you should consider it as well.

        New agent? Consider latching on to a mentor. Not only is this a way to quickly learn the nuts and bolts of the business, but to begin to nurture new habits that will help you immensely in the long run.

        Mentors, coaches, and even mastermind groups can propel you to the next level in productivity, thus increasing your closings.

        Check out our in-depth guide to finding a real estate mentor.

        5. Increase your activity on social media sites

        Social media can be a major time stealer if you aren’t diligent. Get in, do your thing, and get out. Easier said than done, right?

        The key is to wisely choose the platforms you use so that your engagement is strategically focused to your chosen audience.

        We compare social media platforms for real estate agents and suggest how to choose the most effective in the following article here.

        COVID-19 Series Looking For Listings postcards
        6. Fine-tune your response time to leads

        You can’t turn a lead into a prospect that you’ll later convert to a client if you don’t respond to their initial contact in a timely manner.

        The short and sweet of it is that you have a maximum of five minutes to respond to an incoming lead if you hope to reach the person and get him or her into your sales funnel, according to InsideSales.com research.

        In fact, the agent who responds within this time period is nearly 25 percent more likely to snag the lead.

        Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.

        7. Reach out to your SOI – relentlessly

        Now that you’ve spiffed up your CRM, reaching out to your real estate SOI will be a lot easier. Efficiency is so amazing, isn’t it?

        If you haven’t already, get every single person onto a touch campaign, according to their current status (homeowner, potential buyer, seller, etc.).

        8. Start farming, via direct mail

        Farming is a low-cost, effective, and easy way to reach out to a bunch of people at once. I know, it sounds self-serving coming from someone who works for a company that helps real estate agents with direct mail marketing solutions.

        The fact remains that direct mail is one of the most powerful marketing methods today.

        Mix that with consistent farming, and you’ve got yourself an increase in closings.

        Learn more about how to kick off your farming efforts and how direct mail postcards just might be the magic bullet of lead generation. We show you how, here.

        COVID-19 Series Looking For Listings postcards
        Send the No Better Time postcard from the COVID-19 Looking For Listings Series to an area where you want more listings.

        Need help targeting a specific niche of buyers or sellers? Use our Demographic Search Tool to create the ideal list (it’s easy). Or call our support team for assistance at 866.405.3638!

        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        2. The Free 12 Month Done-For-You Strategic Marketing Plan

        This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        3. The Free One-Page Real Estate Business Plan

        This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

        4. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        5. The Market Dominator

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          No matter how many homes your client has sold, the whole process of selling may still tie them up in knots.

          They’re scared.

          Heck yeah, they’re scared. Ninety five percent of the time the homeowner doesn’t know you from Adam, yet here they are, putting what might be their biggest investment in your hands.

          You breeze in, hand them a pen and a contract and walk out mumbling something about the MLS and a sign and lockbox.

          Home sellers probably won’t express their fears to you (you are a stranger, after all), but they’ll stay awake at night, scary thoughts running through their heads. Tempers are short in a seller’s home.

          If they were to confess their fears to you, what do you suppose they would tell you and how can you help them overcome the anxiety?

          More Buyers postcard, Get More Listings Series
          1. How does this work?

          If you purchased your home before you joined the real estate industry, you’ll no doubt recall how weird the whole process felt. Your agent threw words around that you may have never heard before and she seemed to expect you to know what they meant.

          Escrow, earnest money deposit, contingency and comps – these are words that aren’t in the non-real estate person’s lexicon. How exactly does the MLS work, anyway? Why does the buyer have to pay an earnest money deposit and a down payment?

          While not completely understanding the listing and sales process may not keep your client awake at night, there’s always that nagging fear of what may be coming next.

          The fear of the unknown is common and so easy to remedy when it comes to your listing clients.

          Walk them through it. Write up a Home Selling 101 course, in basic English, and include it in your listing package. Step-by-step, teach them how it’s done so they don’t have to guess at – or fear — what’s next.

          2. I’m Nervous

          Buyers don’t have a corner on the anxiety market. Sellers are anxious that the home won’t sell, that they won’t get the price they need or that they may end up with two house payments or, worse yet, end up homeless.

          Even though the housing market has pretty much recovered from the pandemic, homeowners also still harbor a lingering sense of dread over how much equity they may have lost, regardless of how much they’ve regained.

          The great-big fear that you’ll purposefully underprice the home to get a quick sale is usually not mentioned by the homeowner. It exists, nevertheless.

          Again, knowledge is power. Take the mystery out of the whole issue of market value by giving them a basic tutorial on how it is determined, both by you and by the lender’s appraiser.

          There are also ways around the “should I sell before I buy” conundrum, so that one is easy to deal with.

          If it’s equity they’re worried about you can help them find out exactly what they owe on the home.  You are the problem solver, and they should know that. It might just put them at ease enough to share other concerns with you.

          Wanted: Listing Inventory postcard, Get More Listings Series
          3. I’m Scared of Someone Stealing from me

          Believe it or not, this is a huge fear for homeowners. Will people rifle through their drawers? Will they steal from them? It’s an understandable worry – there are strangers wandering through their home.

          You know how to deal with this, but for the new agent, let’s walk through it. All items of value, especially small, pocket-size pieces should be either locked away or removed from the home while it’s on the market. This includes prescription medications and, especially, weapons.

          Don’t throw this suggestion out half-heartedly. Let your client know that thefts do happen and the only way to protect their belongings is to remove the temptation for those less-than-honest folks who may be going through their house.

          Honorable Mention

          If you work with seniors, even occasionally, take the previously mentioned angst, multiply the fear factor by three and throw in the following:

          • More than one-third of seniors who are moving are afraid of change. They are anxious about leaving the familiar for a strange place.
          • Many are sad about leaving their neighbors.
          • Many have an intense emotional attachment to the home.

          Understanding that your listing client may harbor these concerns allows you to face them head-on, before he or she gets seller’s remorse.

          While nobody expects you to be part psychologist in a real estate transaction, it’s important to understand that your listing client’s curious behavior may stem from confusion about the process.

          You, as his or her agent, are the only person in a position to ease the anxiety and all it takes to do so is slowing down long enough to provide clear, basic guidance and advice.

          If you knew that your client is a nervous wreck, what would you do or say to help? It’s important to dig deep to find out, first, if they’re anxious, and, second, why. Then you can help solve the problem.

          Take Advantage of the Market postcard, the Get More Listings Series
          Send the Take Advantage of the Market postcard from the Get More Listings Series to promote your new listing to the surrounding area.

          Need help targeting a specific niche of buyers or sellers? Use our Demographic Search Tool to create the ideal list (it’s easy). Or call our support team for assistance at 866.405.3638!

          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          2. The Free 12 Month Done-For-You Strategic Marketing Plan

          This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          3. The Free One-Page Real Estate Business Plan

          This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

          Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

          4. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          5. The Market Dominator

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here