The ProspectsPLUS! “3 Extra Closings a Year Guarantee”, That’s What!
Not many companies offer guarantees anymore, but when they do it’s clear it’s because they know their product works.
This is the case with our SOI Scheduled Campaign.
We believe so much in what our SOI Scheduled Campaign will do for your real estate business we’re guaranteeing it.
Here’s How it Works:
Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.
It’s that simple!
Plus, with our SOI Scheduled Campaign,
There are no contracts
You pay-as-you-go
And, you can change or cancel the campaign at any time up to midnight the night before a mailing goes out.
What does it mean to you to get 3 extra closings this year risk-free?
So, what are you waiting for? CLICK HERE, to get started.
Below are a Few of the Exciting SOI Campaigns You Can Launch Today!
A QUOTE SERIES SOI CAMPAIGN
Inspire and engage your Sphere with thought-provoking quotes from The Quote Series.
Schedule any length SOI campaign using the Quote Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.
Educate and inform your Sphere while providing valuable content with the Content Series.
Schedule any length SOI campaign using the Content Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.
Excite, educate, and inspire action with your Sphere with the Get More Listings Series.
Schedule any length SOI campaign using the Get More Listings Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.
Share fun recipes, that everyone appreciates, with your Sphere with the Recipe II Series.
Schedule any length SOI campaign using the Recipe II Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.
These are just a few of the many SOI campaigns available to schedule. To see more CLICK HERE.
Are you ready to start growing your real estate business risk-free?
Take advantage of our 3 Extra Closings a Year Guarantee!CLICK HERE to get started.
Because WHAT GETS SCHEDULED – GETS DONE!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
If you find yourself craving a piping hot peppermint mocha, going home and lighting a cozy fire, and wishing you could wear your hoody to a listing presentation, it must be winter.
Winter this year started on December 21 and lasts until March 20, 2022. Before the winter season ends, there is a lot happening, although local pandemic regulations may restrict some winter events.
These festivals and other celebrations make welcome blog post topics. Today we take a look at some of what your readers are craving.
1. Winter blog posts for homebuyers
“3 must-have tips for buying a [name of town] home this winter”
Need more ideas?
What’s going on in the local market? Is inventory still low? Are prices softening or rising? What are interest rates like? Warn readers that interest rates are expected to rise in 2022, so choosing to buy now is a wise decision. Check out this example Neil Kearney of Boulder Real Estate.
Handy with Canva? Head on over there and create an infographic addressing the age-old question of whether to buy now or wait.
2. Fishing for sellers?
“3 must-have tips for selling a [name of town] home this winter”
Most potential sellers want to know what’s happening with home prices. A market update, such as the one for buyers, mentioned previously, will most likely be quite welcome.
Few agents do reader-friendly and hyper-local market updates like Kirkland, Washington’s Jim Badgley. Check it out at badgleyhomes.com.
Don’t forget to add local keywords throughout all blog posts.
3. Winter events in the community
Winter events and festivals abound in the US. There’s Wintersköl in Aspen, CO, the amazing Winter Carnival in St. Paul, MN, the Winter Festival in Portland, OR, and more.
Even non-snowy regions have winter events, like the Borrego Springs Film Festival in San Diego, CA, and Gasparilla Music Festival in Tampa Florida.
Details about these events are ideal for a hyper-local blog post. Plus, they’re immensely sharable.
Use various smaller holidays as topics. For instance, January 27th is Chocolate Cake Day. Write a listicle naming all the places in town one can get a great piece of cake.
Other holidays that are easy to hyper-localize include:
National Frozen Yogurt Day (February 6, 2022)
National Pizza Day (February 9, 2022)
Valentine’s Day (February 14, 2022)
National Puppy Day (March 23, 2022. Great opportunity to write about the various pet shelters and rescues in your area).
St. Patrick ‘s Day (March 17, 2022. Who has the best corned beef and cabbage?)
Then, there is the old standby “Best places” in your town to (or nearby):
Take out-of-town guests
Sled, ski, etc.
Celebrate Valentine’s Day
Celebrate St. Patrick’s Day
Ice skate
Indoor and Mall walking tracks in your town
There is far from a shortage of hyper-local winter real estate blog topics. Write ‘em up and don’t forget to link to them on social media.
Discover Move-Up Market Prospects in Your Area and GET THE FIRST 100 FREE!
5 Reasons To Go After the Move-Up Market Right Now!
Two sales in one (they’re selling their current home and buying another larger home.
They’ve purchased real estate before and understand the process, making for an easier transaction.
They know what they want, so less guesswork on your part.
They typically have a nice amount of equity in their home, meaning more money to spend on a new home.
They’re excited to enter the marketplace and take advantage of the low mortgage rates and buy bigger.
To get the first 100 on a Move-Up Market Prospect List Free use PROMO CODE: MOVE100
CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.
This sale expires on January 15th.
Watch this video: to learn how to create a Move-Up Market prospect list with the Demographic Search tool and launch a campaign.
Once You Have Your Move-Up Market List, Launch a Campaign
FARM, Move-Up Market Campaign shown above, learn more
Schedule a Move-Up Market Postcard Campaign in Just Minutes!
Scheduled postcard campaigns not only save you time, they’re sent standard class postage saving you money.
And, remember, YOU DON’T PAY until each month’s mailing goes out (cancel or change up until the night before mailing).
CLICK HERE(from a desktop or laptop computer) to get started on your campaign.
To send a one-time postcard mailing to the Move-Up Market postcard series, CLICK HERE
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
I think 2022 is going to be an amazing year, both for real estate agents and for the rest of us.
But it won’t be if we don’t plan. And, no, it’s not too late. Consider an old Chinese proverb:
“The best time to plant a tree was 20 years ago. The second-best time is now.”
So, let’s get to it.
Go back before moving forward
To get a clear starting point, planning for the new year requires looking back at your efforts and outcomes from last year.
What went well?
What activity should you be doing more?
What didn’t go well?
Is there a way to tweak the unsuccessful efforts or should you drop them?
Then, take stock of your systems and tools. Are you using all of them? Could your CRM use some love? Perhaps you need to update to newer, better tools or systems.
Money, money, money
An assessment of your end-of-year finances, and how you got there, will be a huge help in determining what you need to do in the coming year. Look at not only your income and outgo but the number of transactions it took to bring in the money.
Then, come up with a transaction count required to meet your 2022 financial goals. The Real Estate Business Plan is an ideal free tool to help you do this.
It takes consistent effort to increase performance.
Ensure you have the infrastructure, tools, and systems to support you. Then, go out and slay some real estate dragons.
Real estate marketing tools to help you write your 2022 success plan
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
If you’ve been in the real estate business for at least 5 years, congratulations! It’s a testament to your tenacity.
If you’re still struggling to achieve the level of success you desire, you’re not alone. However, now is the time to put the past behind you and start off 2022 committed to making your real estate business dreams a reality.
You can do this by executing at least one of the following 2022 New Year’s resolutions listed below.
Or adopt them all and truly DOMINATE IN 2022!
1. Resolve to let go of old expectations
Remember your pre-agent days when you thought that, to make the big bucks, all a real estate agent had to do was buy a fancy car, dress like Serhant, and schmooze with folks?
Not only that but there’s no boss in charge of your workday. You can come and go as you like and it won’t matter to anyone. Your pocketbook may take a hit, but you’re free and in control of your life.
Here’s a sample of some additional rookie agent assumptions and expectations:
Your broker will supply you with what you need to become wildly successful.
You’ll receive expert training on the day-to-day business aspects of real estate.
You are not accountable for your success.
You can work short days and weeks, take lots of vacations and still make a killing in real estate as a newbie.
If you still harbor any of these misconceptions, do yourself a favor and let them go. They aren’t serving you or your business growth.
2. Promise yourself to pursue more listings in 2022
Sure, buyers are abundant in the current market, and finding a homeowner willing to sell is like trying to find gold in a silver mine.
But if you’re going to focus on one area of your business in 2022, and you hope to be wildly successful without putting in so many hours that you become a stranger to family and friends, concentrating on becoming a listing agent is critical.
Yeah, it’s a bit like trying to eat an elephant, but start slow and start small, taking one bite at a time.
The 2022 Real Estate Business Plan will walk you through just how many more listings you will need in 2022 to meet your goals.
3. Resolve to enter the new year with a solid marketing plan
Every business needs a roadmap for the upcoming year. Marketing goals and objectives are part of this roadmap. To meet them, you’ll need to know how to get there and the 2022 Real Estate Marketing Planner is the ideal guide to help you.
Check Out Two More Free Marketing Tools to Help You achieve Your Goals:
One area of real estate marketing that can’t be ignored if you intend to enjoy long-term growth in your real estate business is Geographic Farming.
Why? Because it alleviates the ongoing frustration of constantly chasing new commissions.
You’re working strategically with a focus that will benefit you now and well into your future, ensuring you don’t end up like 85% of agents who continue to struggle.
The secret to choosing the right geographic farm
Adequate research is the key to locating the right farm for you and your business.
Even if you find a geographic farm that you think works for you based on location and number of homes your research isn’t done yet. There are two more crucial factors that can’t be missed.
Two Important Factors:
Turn-Over Rate – Ideally you want a location with at least a 10-15% turnover rate. You can easily determine the turnover rate by dividing the number of homes in the farm by the number of homes that have sold.
Competition – If you choose a farm that already has an agent who appears to have achieved penetration in that market, you will find yourself working much harder and longer to see any positive results. It’s preferable to find an area where an agent has less than 10% of market share. Or an area where a previously aggressive agent has slowed or stopped marketing.
Time to Take Action
Once you’ve chosen the perfect farm it’s time to take action.
Get out and meet the people in this location (weather and restrictions permitting) It’s time to make your name, face, and brand as visible as possible, to begin the process of becoming identified as the neighborhood expert.
Canvassing a neighborhood may be old school, but it also makes you highly competitive.
In a market where so many agents are relying on email and social media to spread the word, walking your farm gives you a definitive advantage.
Shown above, Holiday postcards. Mail first class by December 18th to arrive on time for Christmas. See more, HERE
Your goal is to help people get to know you, like you, and trust you enough to do business with you.
You can’t do that sitting in your office. In fact, statistically, it takes 27 contacts to create effective branding of who you are and what you do.
In addition, to walking your farm, send out direct mail marketing at least once a month and call them at least once a quarter.
A great marketing piece to send this time of year is a holiday postcard.
Work Smart – Automate
So, how do you free up the extra time your farm will need from you? By automating your marketing wherever you can.
The perfect place to begin your automation is with a postcard campaign. This ensures you are in front of your homeowners consistently no matter how busy you get.
More importantly, as the people in your farm become familiar with your face, they will begin to identify you as the real estate expert in their neighborhood.
And, people choose real estate agents who:
Know their neighborhood
And, know how to get results in their neighborhood
The Top 7% of Agents
The top 7% of agents in the country have one thing in common – they have strategic, focused long-term marketing in place.
They aren’t leaving things to fall through the cracks or living commission to commission. They’re following a solid, systematic plan to generate business utilizing a farm as one of their main areas of focus.
So, join the 7% by getting started choosing your geographic farm. Then launch a Get More Listings postcard campaign and begin the process of branding yourself as their neighborhood expert!
Right now, Geographic Farm Campaigns are on sale 10% off the first month!
Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.
To Launch a Farm Campaign,
Hit the “CLICK HERE” link, below (from a desktop or laptop computer).
USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.
Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
Sure, you can continue to throw stuff against the wall to see what sticks. It’s a common practice among real estate agents.
If you want to make more money, however, consider narrowing your focus to owning a specific real estate market or niche.
A real estate niche can be plucked from a number of categories. Take home type for example. According to a study by the folks at McKissock, a real estate education and professional development firm, agents who specialize in luxury homes are among the highest earners in the industry.
Aside from property type, there’s the location niche, type-of-client niche (first-time buyers, veterans, etc.), and others.
There are a lot of specialties from which to choose. Let’s take a look at the potential of older Americans, aka “empty nesters & baby boomers.”
Especially if you list and sell real estate in an area popular for retirees (Georgia, the Carolinas, and Florida, for instance), read on.
Empty Nest Campaign shown above. See more under FARM Campaigns, HERE
Why empty nesters & baby boomers?
Age 58 to 76 in 2022, older Americans spent much of the past two years reevaluating their priorities.
“We’re now seeing the ‘Great Retirement,’ a tsunami of Baby Boomers leaving the workforce,” according to Jack Kelly, the senior contributor at Forbes.com.
In fact, “3.2 million more of them retired in the third quarter of 2020 than did in the same quarter of 2019,” said Kathy Gurchiek with the Society for Human Resource Management (SHRM).
Most who want to sell, want to remain in close proximity to their adult children, but not necessarily in the same, large home in which they raised them.
Another reason to consider older Americans is they currently hold the most real estate wealth, owning 44% of homes in the U.S.
But, are they ready to sell?
Not all of them. Some became so freaked out over the inventory shortage that they decided to keep the home, renovate it, and age in place.
But, overall, those “… aged 65 to 73 … sold their homes at a higher rate than any other age group in 2020,” according to Natalie Campisi, a member of the Forbes Advisory staff.
And your association agrees. The 2021 National Association of REALTORS® “Home Buyers and Sellers Generational Trends Report” finds that baby boomers and empty-nesters make up the largest share of home sellers and second-largest share of buyers.
Millennials once again took the top spot in the buyers’ category.
Another area to give your attention is geographic farming
If you haven’t chosen a geographic farm to concentrate on yet, here are a few reasons to get started now,
Provides strategic marketing – You’re centralizing your sales into one area. No more driving across town for a listing.
Creates focus – You’re committing to becoming the neighborhood expert in a specific area.
Contributes to future growth – You’re building toward the future instead of “just getting by” working on whatever comes your way.
Brands you within a community – You’re branding yourself within a community and building relationships over time with the people who live there.
Increases demand for your service – Sellers and buyers want to work with real estate agents who are experts in the community where they are buying and selling.
And, right now, Farm Campaigns are on sale 10% off the first month!
Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.
To Launch a Farm Campaign Hit the “CLICK HERE” link, below(from a desktop or laptopcomputer).
USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.
Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
Fall has its good and not-so-good points. Cleaning leaves from your home’s gutter gets tiresome. Firing up the fireplace on a chilly fall evening, on the other hand, is something to look forward to after a long day slinging real estate.
Grab an afghan, pull up a comfy chair, and crack open a good book. Read on to find two suggestions we think will help get you motivated, back on track, and ready to take on 2022.
“The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results,” Gary Keller and Jay Papasan
Published in 2013, Keller and Papasan’s book has garnered plenty of accolades. With 10,255 ratings at Amazon.com, 81% gave it 5 stars. But, that’s not all.
From the book’s Amazon page, we learned that “The ONE Thing” has earned:
The number 1 spot with Wall Street Journal, USA Today and the New York Times
A dozen book awards
Goodreads’ “Top 100 Business Book of All Times”
A spot-on national bestseller lists more than 575 times
What do Amazon reviewers say?
“… one of the best books I’ve ever read”
“amaaazing”
“… I am sooo happy I bought this book”
“This book helped me focus more on my business goals”
Oakland, California super-agent Kenny Truong, credits Keller’s book “… with helping him ignore the temptation to branch out to too many markets and refocus on his core farm area…,” according to Paul Hagey at Inman.com.
Only 1% of the reviewers gave the book one star. Among these reviewers, one says that the authors claim as their own a very old concept, another is that the authors could’ve gotten the point across in a blog post and yet another says “The entire book was fluff. It just constantly spoke in general terms.”
There’s still time to get your holiday cards out! See more, HERE
We recommend “The One Thing” for all agents, but especially beginners. Get your business habits off to a solid start by reading this book.
“The High 5 Habit: Take Control of Your Life with One Simple Habit,” Mel Robbins
Ms. Robbins’ publisher begins the explanation of her latest work thus:
“In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.”
In case you’re not familiar with Robbins, she is a former criminal defense attorney for Legal Aid in NYC, a CNN legal analyst, best-selling author, wife, and mom of three.
She has lived what she preaches and, apparently, it works.
Eighty-nine percent of Amazon reviewers award the book 5 stars. They rave about the encouragement they found within the book’s pages, especially welcome in present-day America.
Here are samples of a handful of Amazon reviewers:
“Written with total abandon and enthusiasm, it’s easy to be drawn into these pages …”
“The … version is now covered in notes and 4 days later I am already feeling huge benefits from implementing things in this book.”
“This is not just fluff, it is practical, life changing tools, you can really use, and for me it is making a huge difference …”
If you find your mind cluttered with self-doubt, if you crave serving an eviction notice to the “nagging critic” in your head, if you’re unable to celebrate your success because you’re too focused on what might go wrong, you may want to curl up with this book.
This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
Think back to the Great Recession. “Banks seized more than 1 million homes in 2010,” compared to 100,000 in 2005, according to the staff at theweek.com.
Mysteriously, almost overnight, scores of real estate agents across the country became “short sale experts,” promising underwater homeowners that they could help them avoid foreclosure.
Today, we have “neighborhood experts.”
Many of these agents, however, pay lip service to the title. After all, it sounds like a good thing to say—everyone else is doing it—so they slap the phrase on their websites, hoping it’ll give them cred.
It doesn’t. Within two minutes of speaking with them, real estate consumers figure out that it’s all smoke and mirrors.
If you’re going to talk the talk you need to walk the walk. Trust us, it’ll impress even the most skeptical homebuyer or seller.
The Market Dominator and Homes & Life Magazine shown above, learn more, HERE
How to walk the walk
Like many of us, real estate consumers have become suspicious of common marketing practices and expect proof that we aren’t merely paying lip service to a slogan.
So, be prepared to commit yourself to yours in a substantial way:
Tour all new listings in your chosen neighborhood. This way, if asked, you’ll be able to answer, immediately, instead of having to look up the information in the MLS. Impressive.
Keep an eye on what city officials may be proposing for the area in which you specialize. Being able to share this info, off the top of your head, will be impressive.
Join the Next Door pages of your neighborhood. Become the resource for information about everything from the area’s recreational amenities to who to call to fix a broken window.
Consider holding an annual event for the entire neighborhood. One agent we know gives away pumpkins near Halloween, another holds an annual crab feed and, yet another, has a wreath decorating party at Christmas.
Publish local information such as a relocation guide or area resource guide.
Get the word out that you’re their neighborhood real estate expert
The best way to get the word out to the neighbors about your expertise is with direct mail. Provided the area you’ve chosen isn’t too large, it’s cheap and it’s quick.
Then, keep the campaign ongoing to ensure that your name remains top-of-mind when it comes time for one of them to buy or sell real estate.
Ensure whatever you send is branded and includes your website’s URL to help generate traffic so they can learn even more about why YOU are the neighborhood expert.
The bottom line? Build your image and reputation by becoming so closely woven into the neighborhood that you become part of its fabric.
Ready to go after Baby Boomers in your area market? Right now, you can get 100 contacts on a Baby Boomer Prospect list for FREE!
HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.
Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.
USE PROMO CODE: BOOM100 to get the first 100 prospects free.
5 Reasons to Go After Baby Boomers RIGHT NOW –
Two sales in one (downsizing & selling one home then buying another smaller home)
Baby boomers make up nearly half the seller’s market
They’re seasoned buyers/sellers. They’ve sold homes before and understand the process.
They know what they want. Making for an easier transaction.
They have a higher amount of equity in their home than most sellers, meaning more money to spend on a new home.
This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
Real estate transaction mistakes happen. Things fall apart, you-know-what hits the fan. The problem is that, especially when it happens in a real estate deal, there are a whole lot of people impacted.
Not paying attention to the rules and regs can blow up a deal. Assumptions can blow up a deal. Real estate-unaware clients can really blow up a deal.
Still, some real estate mistakes happen and, according to the pros we spoke with, the following are among the most common culprits when a transaction blows up.
1. You can’t sell what you don’t own
“We signed closing papers last week and the day we were to take possession of our home the seller didn’t sign,” begins a tale of woe in the old “Voices” section at Trulia.com.
“Her agent told my agent that the seller had gone bankrupt in the past year and needed court permission to sell. And also tells us the seller hasn’t made payments on the house for months. This is the first time we heard of any of this.”
Aside from that, the question “Do you have the legal authority to sell the home?” is a listing agent’s best friend. “Is there anyone else on the title?” is the second bf. And, as a new agent, you need to know that these should be the first questions you ask a potential listing client.
Sometimes the seller thinks he has authority by power of attorney but doesn’t realize the power of attorney has expired.
“It is usually a matter of an Internet search or a phone call to a title company to determine the legal owner of the property,” explains Seattle real estate attorney Evan L. Loeffler at americanbar.org.
He goes on to add the second understatement-of-the-year warning: “It would be wise to make that call early on.”
2.EVERYTHING should be in writing
We all learned in real estate school that relying on verbal agreements in the sale of real estate is a recipe for disaster (Statute of Frauds, remember?). Yet, there are still agents who do it, especially when it comes to the smaller details in the contract.
A verbal agreement from the seller to make a certain repair, or to leave the washer and dryer is just as unenforceable as a verbal agreement on price. Sure, the injured party can take the matter to court, but proving a verbal agreement isn’t easy.
And, the deal explodes
Never rely on a verbal promise in any part of the transaction, regardless of how seemingly small it may be.
3. It’s not over ‘til the lender sings
“How the heck can a lender pull out financing so close and with zero indication this would happen? We figured our home sale was a done deal,” complains a Wisconsin homeowner at biggerpockets.com.
How sad that this seller’s agent didn’t warn him that the sale wasn’t a “done deal” until it closes. That between acceptance and closing there is a whole lot of you-know-what that might hit the fan? And, yes, right up until the last minute.
Real estate school was only the beginning of your education. Hang around with seasoned agents, ask one to mentor you. It doesn’t take long to get the hang of it, but it does require attention to every detail.
A Cyber Sale is going on right now! Save 10% on Standard, Jumbo, and Panoramic Postcards!
To get 10% OFF, click the “GO NOW” button (below) and choose from 100s of targeted postcards including,
Holiday postcards
Calendar postcards
Recipe postcards
Get More Listing postcards
Just Listed/Just Sold postcards
and more…
USE PROMO CODE: CYBER10 AT CHECK OUT
Details: Get 10% off on standard, jumbo, and panoramic postcards (excludes postage, tax, EDDM, scheduled campaigns. Sale ends midnight December 5th, 2021).
Money-Saving Tip: Do you have a bunch of postcard marketing that is going to happen in the coming weeks? Purchase those postcards now to get 10% off, then schedule the orders to go out at future dates.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
“Environmental noise caused by traffic can reduce property values,” according to an online article from Road Engineering Journal, citing research from the 1970s and 1980s.
Other blanket statements such as “… the vroom, vroom, vroom of traffic right outside a bedroom window …” will negatively impact the value of a home, are far from accurate. In fact, these stereotypes can keep you from maximizing your near-a-busy-street listing’s potential.
There are pros and cons for homebuyers who purchase a home near a highway. The experts who’ve extensively studied the highway issue claim that results are a mixed bag.
We found an interesting study on freeway noise, published by the Transportation Research Record Journal of the Transportation Research Board.
In it, the researchers found that “Freeway construction may have an adverse impact on some properties, but in the aggregate, property values tend to increase with freeway development.”
They also claim that the effect of freeways on property values varies according to the type of property.
The value of single-family homes experienced a negative impact while multi-family dwellings, such as condos, apartments, and commercial properties found a rise in value.
Finally, the study found that “… the most important factor in determining negative impact on property values appears to be the level of traffic on any major roads in the proximate area …”
The level of traffic implies the level of noise, which produced a more significant impact on values “… than the presence of a freeway per se.”
Consider a home in an inner-ring suburb near a highway compared to a home further out near a highway. The latter will experience less traffic and, thus, less noise and less of an impact on value.
Two additional considerations
Commuters may be willing to pay more to be able to hop on the freeway in the morning. Those who cherish a quiet night’s sleep, on the other hand, probably shouldn’t be looking at homes near a highway.
Then there’s this random tidbit: Those homes located near a depressed freeway are valued higher than those located near at-grade or elevated freeways.
Again, do the research required because what’s happening outside that bedroom window in your client’s chosen neighborhood may just have a positive impact.
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
Right now Holiday scheduled campaigns are on sale!
This sale expires on 11/27/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche markets, geographic farming, sphere of influence, and past clients. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Your real estate website will be one of the most important marketing and lead-generating tools in your real estate business.
If you’re just starting out in the industry, however, you probably don’t have a lot of money to hire one of the larger real estate website development companies.
That’s ok. It’s important to get yourself online however you can, and a WordPress site may just be a sensible interim solution.
What is WordPress?
It’s surprising, but not everyone is familiar with WordPress. So, for the newbie, WordPress is an Internet-gobbling content management system, powering more than 26 percent of all websites, to a total of more than 70 million worldwide.
If that’s still too technical, think of WP as a blogging-platform website-builder-E commerce platform. Sort of a one-stop-shop, if you will.
Its popularity stems from the fact that it’s open-source, so modifications and improvements occur frequently and fixes happen rapidly, unlike closed-source software such as Microsoft Office or Adobe Acrobat.
WordPress is easy
The number one reason to consider WordPress for your agent website is that it’s so easy to use.
It offers not only one-click installation but functionality options that allow for easy updates to your site – even if you’re completely unfamiliar with blog publishing, RSS feeds, and IDX capability.
No developer or webmaster is needed for every little tweak you want to make.
WordPress is customizable
You won’t need to take coding classes to customize your WordPress site. Just think “widgets,” which are simple to use and give you design control over the WP theme.
There are widgets for just about any use, from advertising open houses and just-sold listings to user registration and social integration.
Google loves WordPress
Getting your website to rank higher in search engines is important to your real estate business and WordPress helps you do just that. When you use WordPress’ built-in features, such as tags and categories, Google learns what your pages are all about and that’s good for SEO (learn more about how to supercharge your site’s SEO, here).
Then, there are the SEO plugins that can help your site rank quickly. Best of all, they’re easy to install, even for the novice.
Of course, you’ll still need to walk the walk and talk the talk by ensuring that your site has relevant content.
It’s easy to add content
Yes, content is still king when it comes to generating traffic to your website. In fact, Google’s “Quality Rater Guidelines” insist that a website’s content should be “maintained and updated regularly” to receive the highest ranking.
And, how should agents accomplish this? By blogging, and fortunately, WordPress includes a built-in blogging platform that is a snap to use.
It’s all about IDX
At the end of the day, the main reason someone visits your website is to search for homes for sale in your market and they can’t do that without IDX (Internet Data Exchange) and its seamless integration into your WordPress site.
But it doesn’t stop there. You can include interactive maps and other search features as well. These include:
Sharing property data on social media
Allowing visitors to create a list of favorite listings and share them via email or social media
Enabling users to subscribe to new listing alerts
Integration with your CRM
Harnessing the power of WordPress and IDX for your agent site is the best step you can take right now for your new business.
It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people. A new year will be upon us before we know it. While penciling out your 2022 business goals, vow to leave the dated aspects of your business behind, where they belong.
Did you know our Farm, Get More Listings Scheduled Campaign is currently on sale 10% OFF the first month?
SALE ENDS IN 3 MORE DAYS!
Get More Listings Postcard Campaign (shown above). Learn more, HERE
TO LAUNCH A GET MORE LISTINGS CAMPAIGN:
Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer) and choose the Get More Listings I or II Series.
USE PROMO CODE: LIST10 to get 10% Off at check out.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 11/20/21.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
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