Two Important Factors to Consider When Choosing a Geographic Farm

    One area of real estate marketing that can’t be ignored if you intend to enjoy long-term growth in your real estate business is Geographic Farming.

    Why? Because it alleviates the ongoing frustration of constantly chasing new commissions.

    You’re working strategically with a focus that will benefit you now and well into your future, ensuring you don’t end up like 85% of agents who continue to struggle.

    The secret to choosing the right geographic farm

    Adequate research is the key to locating the right farm for you and your business.

    Even if you find a geographic farm that you think works for you based on location and number of homes your research isn’t done yet. There are two more crucial factors that can’t be missed.

    Two Important Factors:

    1. Turn-Over Rate – Ideally you want a location with at least a 10-15% turnover rate. You can easily determine the turnover rate by dividing the number of homes in the farm by the number of homes that have sold.
    2. Competition – If you choose a farm that already has an agent who appears to have achieved penetration in that market, you will find yourself working much harder and longer to see any positive results. It’s preferable to find an area where an agent has less than 10% of market share. Or an area where a previously aggressive agent has slowed or stopped marketing.
    Time to Take Action

    Once you’ve chosen the perfect farm it’s time to take action.

    Get out and meet the people in this location (weather and restrictions permitting) It’s time to make your name, face, and brand as visible as possible, to begin the process of becoming identified as the neighborhood expert.

    Canvassing a neighborhood may be old school, but it also makes you highly competitive.

    In a market where so many agents are relying on email and social media to spread the word, walking your farm gives you a definitive advantage.

    Shown above, Holiday postcards. Mail first class by December 18th to arrive on time for Christmas. See more, HERE

    Your goal is to help people get to know you, like you, and trust you enough to do business with you.

    You can’t do that sitting in your office. In fact, statistically, it takes 27 contacts to create effective branding of who you are and what you do.

    In addition, to walking your farm, send out direct mail marketing at least once a month and call them at least once a quarter.

    A great marketing piece to send this time of year is a holiday postcard.

    Work Smart – Automate

    So, how do you free up the extra time your farm will need from you? By automating your marketing wherever you can.

    The perfect place to begin your automation is with a postcard campaign. This ensures you are in front of your homeowners consistently no matter how busy you get.

    More importantly, as the people in your farm become familiar with your face, they will begin to identify you as the real estate expert in their neighborhood.

    And, people choose real estate agents who:

    • Know their neighborhood
    • And, know how to get results in their neighborhood
    The Top 7% of Agents

    The top 7% of agents in the country have one thing in common – they have strategic, focused long-term marketing in place.

    They aren’t leaving things to fall through the cracks or living commission to commission. They’re following a solid, systematic plan to generate business utilizing a farm as one of their main areas of focus.

    So, join the 7% by getting started choosing your geographic farm. Then launch a Get More Listings postcard campaign and begin the process of branding yourself as their neighborhood expert!

    Right now, Geographic Farm Campaigns are on sale 10% off the first month!

    Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.

    To Launch a Farm Campaign,

    Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

    USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.

    Start now, CLICK HERE!

    Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

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    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

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    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

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    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.