Curl Up with a Good Book and Improve Your Real Estate Business

    Fall has its good and not-so-good points. Cleaning leaves from your home’s gutter gets tiresome. Firing up the fireplace on a chilly fall evening, on the other hand, is something to look forward to after a long day slinging real estate.

    Grab an afghan, pull up a comfy chair, and crack open a good book. Read on to find two suggestions we think will help get you motivated, back on track, and ready to take on 2022.

    “The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results,” Gary Keller and Jay Papasan

    Published in 2013, Keller and Papasan’s book has garnered plenty of accolades. With 10,255 ratings at, 81% gave it 5 stars. But, that’s not all.

    From the book’s Amazon page, we learned that “The ONE Thing” has earned:

    • The number 1 spot with Wall Street Journal, USA Today and the New York Times
    • A dozen book awards
    • Goodreads’ “Top 100 Business Book of All Times”
    • A spot-on national bestseller lists more than 575 times

    What do Amazon reviewers say?

    • “… one of the best books I’ve ever read”
    • “amaaazing”
    • “… I am sooo happy I bought this book”
    • “This book helped me focus more on my business goals”

    Oakland, California super-agent Kenny Truong, credits Keller’s book “… with helping him ignore the temptation to branch out to too many markets and refocus on his core farm area…,” according to Paul Hagey at

    Only 1% of the reviewers gave the book one star. Among these reviewers, one says that the authors claim as their own a very old concept, another is that the authors could’ve gotten the point across in a blog post and yet another says “The entire book was fluff. It just constantly spoke in general terms.”

    There’s still time to get your holiday cards out! See more, HERE

    We recommend “The One Thing” for all agents, but especially beginners. Get your business habits off to a solid start by reading this book.

    Find it at and

    “The High 5 Habit: Take Control of Your Life with One Simple Habit,” Mel Robbins

    Ms. Robbins’ publisher begins the explanation of her latest work thus:

    “In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.”

    In case you’re not familiar with Robbins, she is a former criminal defense attorney for Legal Aid in NYC, a CNN legal analyst, best-selling author, wife, and mom of three.

    She has lived what she preaches and, apparently, it works.

    Eighty-nine percent of Amazon reviewers award the book 5 stars. They rave about the encouragement they found within the book’s pages, especially welcome in present-day America.

    Here are samples of a handful of Amazon reviewers:

    • “Written with total abandon and enthusiasm, it’s easy to be drawn into these pages …”
    • “The … version is now covered in notes and 4 days later I am already feeling huge benefits from implementing things in this book.”
    • “This is not just fluff, it is practical, life changing tools, you can really use, and for me it is making a huge difference …”

    If you find your mind cluttered with self-doubt, if you crave serving an eviction notice to the “nagging critic” in your head, if you’re unable to celebrate your success because you’re too focused on what might go wrong, you may want to curl up with this book.

    Find “The High 5 Habit” at and

    Ready to target Baby Boomers? Right now, you can get 100 Baby Boomer prospect list contacts for FREE



    Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

    USE PROMO CODE: BOOM100 to get the first 100 prospects free.

    5 Reasons to Go After Baby Boomers RIGHT NOW –

    1. Two sales in one (downsizing & selling one home then buying another smaller home)
    2. Baby boomers make up nearly half the seller’s market
    3. They’re seasoned buyers/sellers. They’ve sold homes before and understand the process.
    4. They know what they want. Making for an easier transaction.
    5. They have a higher amount of equity in their home than most sellers, meaning more money to spend on a new home.

    Discover Baby Boomer Prospects in your area, now, CLICK HERE!

    This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

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    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

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    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

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    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.