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Thursday, November 12, 2026

Just Sold

    Real estate agent reviewing a ready postcard campaign before mailing it to a neighborhood

    A real estate direct mail campaign is a ready postcard series you choose and personalize, then send to the people you want to reach. ProspectsPLUS! prints each card and mails it for you. You do not design a piece from scratch, study postal rules, or build a production plan before the first order.

    Pick the campaign that matches the job you already have in mind, then add your name, photo, and phone number. Choose a list on the order, or upload one you already have, and let the schedule carry the next cards. That is the whole start.

    Launch a campaign when you know who should get the mail.

    Start a real estate direct mail campaign with a ready series

    The campaign page is organized by who you want to reach, so you can start from the audience instead of a blank design. Sphere of influence, just sold, holiday, geographic farming, absentee owners, high-income renters, expired listings, for-sale-by-owner, investors, and recruiting each have their own series. You choose the one that fits rather than inventing the message first.

    Each series already has professionally written copy and a finished design. Keeping that copy is the easy default, and most agents should leave it in place. Change a headline, an offer, or a call to action only when you want a different message. A just-sold card can show the home you sold. A sphere card can use a recipe, a market note, or a light check-in. The template still does the heavy work.

    One campaign should do one job, because a single card works better with a single reason to mail. A just-sold series tells the neighbors who sold the house, a sphere series keeps past clients easy to remember, and a farm series stays with the same streets. Mixing those jobs on one card makes the message fuzzy, so two jobs deserve two campaigns.

    Here is a simple example. You closed a listing on Maple Street. Open the one-year just-sold campaign, keep the written copy, add the property photo and your phone, and mail the surrounding owners. You are done planning. The series keeps you in front of those owners for the year.

    Choose who gets the mail

    The audience is a choice on the order, not a research project you finish before you are allowed to mail. Use a list you already trust, build a mapped list, or start from a scored list, and then stop adding names. A bigger pile of names is not a better campaign.

    People you already know

    Past clients and your sphere already know your name, so this campaign is about staying easy to remember. A scheduled series of useful cards keeps that memory warm without asking for a listing every month. The job is referrals and repeat business, which means you upload the names you have and let the series run.

    That repetition still matters, because most people hire an agent. The National Association of REALTORS® reported in its 2025 profile that 88% of buyers and 91% of sellers used one.

    A neighborhood you want to own

    A geographic farm is a set of streets you can picture. On a geographic farm campaign, you can search by radius or pinpoint, keep owner-occupants or absentee owners, include or exclude streets, and preview the list before you mail. The same streets get the same kind of card on a steady rhythm. That repetition is what makes your name familiar when someone decides to move.

    Owners flagged as more likely to list

    Listing Lens AI℠ gives every single-family home a predicted Sellability Score from 1 to 1,000. A higher score means the home is more likely to list within 180 days. It is a targeting aid, not proof that an owner is ready to sell, and it does not promise you the listing.

    Use it when you want a shorter list with a reason behind it. Scored records are $1 each, with a 25-record minimum, so the first 25 records are $25. Printing and mailing are priced separately. Purchased lists do not refresh themselves. Because you cannot know the week an owner will call, the useful pattern is a short series across that window, not one postcard.

    A mapped list and a scored list are different tools. Mapped records fit farming, just-listed, and just-sold mail. A scored list costs more per name because you are paying for the score. Current mapped-list prices are on the targeted mailing lists page, separate from a file you upload yourself.

    Who you want to reach. A simple way to start. What ProspectsPLUS! handles.
    Past clients and your sphere. Upload names you already have and pick a sphere series. Printing and mailing on the schedule you set.
    Streets around a listing or a farm. Map the homes, preview the list, and drop streets that do not fit. Addressed mail to the names you kept.
    Owners more likely to list soon. Order a short Listing Lens AI℠ list and mail it through the window. The scored file, then print and mail if you add them.
    A whole carrier route. Choose route coverage when you want every delivery point on that route. Route mailing instead of a named-address list.

    Personalize the card, then leave the design alone

    Personalizing means adding you to a finished card, not rebuilding the layout. Put your photo, your phone, and one local proof point on it, such as a nearby sale, the streets you are mailing, or a simple market note. You do not lay out panels, pick a paper stock from a spec sheet, or send the file somewhere else to be checked.

    Match the piece to the job, using designs that already exist. Just-listed and just-sold postcards fit a listing milestone. A farm series fits the same streets month after month. A sphere or holiday series fits people who already know you. A standard card carries a short note. A larger card carries a photo and one clear next step. Pick the template that already does that job.

    Give the reader one action, and make that action easy to spot. Ask for a home-value conversation, point to the sale on their street, or invite a call. Because a card with three asks gives people a reason to do none of them. Put your phone in the same place on every card in the series so a familiar reader does not have to hunt for it.

    The first card introduces you, and later cards can ask for more once the name is familiar. Someone who has not decided to move does not need a hard listing pitch on card one. A clear photo of a nearby sale, or a short market note, fits that first touch better.

    Let the schedule do the follow-up

    One card is only a sample of what the campaign can do. A campaign is the next cards going out without you rebuilding the order each time. Scheduling is what cuts the ongoing work. You choose the rhythm once, and each mailing goes out on its own.

    ProspectsPLUS! scheduled postcard campaigns use one set of terms: pay as you go, with no upfront charges. Cancel, change, or pause at any time without penalty. The processing cutoff is separate. On geographic farm and just-sold campaigns, changes to the next card have to be in before the night before it is scheduled to mail. You are not buying a year of postage on day one.

    Use the rhythm that matches the campaign you picked:

    1. Sphere and past clients: monthly, or on a holiday calendar, so you stay easy to remember.
    2. Geographic farm: a steady card to the same streets. Swapping the farm every month throws away the repetition.
    3. Just sold: the one-year follow-up to the homes around that sale, so the neighbors keep seeing who got it done.
    4. Listing Lens AI℠: about every two weeks across the 180-day window, so your name is in the house while the owner is deciding.

    You do not need a second plan for card two, because the series already knows when the next card mails. Approve it, then leave it alone unless you want to change a later send. A shorter list you keep mailing beats a huge list you abandon in February. And a busy month is a reason to pause the next send rather than start over.

    What you pay, and what you can ignore

    Price follows the choices on the order. Quantity, size, mail class, data selections, and postage all move the number. Mailed postcard orders include addressing and postage. A list you buy, or a scored file, is a separate line. Read the price for the size and quantity you actually want. A sample price is not your monthly bill.

    On a scheduled campaign, the charge is the next mailing. There is no upfront charge for the mailings after it. A monthly farm is one print bill each time a card mails. A biweekly scored series is the same idea across a shorter window. If the first send feels high, drop names or step down a size. You do not have to rewrite the campaign to make it affordable.

    You can also ignore a pile of work that used to sit in front of a mailing. You do not confirm dimensions, study mail classes, or plan a production calendar. The template is already built for real estate. ProspectsPLUS! prints it and mails it. Your job is the audience and the personal details.

    Three campaigns, started the simple way

    The same four steps work for very different jobs. Choose the series, personalize it, pick the audience, and leave printing and mailing to ProspectsPLUS!. The examples below are the kind of order an agent can place the week a listing changes, not a project that needs a deck.

    The street around a sale

    You sold 18 Maple. The neighbors are the audience. Open the just-sold campaign, keep the professionally written copy, add the photo and your phone, and map the surrounding owner-occupants. Preview the list and drop a street that is not really part of the neighborhood. The one-year series does the rest. You can still cancel or change a later card before its cutoff.

    The farm you want to be known in

    You want the 400 homes north of downtown to know your name before they list. Build that list by map, keep the streets that fit, and choose a geographic farm series with copy you are happy to send every month. Personalize the phone and the photo. Then let the monthly card go out. The point is recognition, not a new slogan each time.

    A short list with a score behind it

    You would rather mail 40 homes than 400, and you want a reason for the shorter list. Order Listing Lens AI℠ scores for single-family homes in that pocket. Keep the highest scores, expect about $1 per scored record, and attach a Listing Lens campaign that mails about every two weeks.

    Tell the truth in your own head while you do it. A high score is a better chance of a listing inside 180 days, not a seller raising their hand. The series simply keeps your name there while they decide.

    How to tell the campaign is working

    Look at a few simple things after the mail is out. Did the cards go to the list you approved? Did anyone call, ask about a home value, or book a conversation you can tie back to that card? When someone contacts you, ask how they heard about you, and write the answer down.

    Give a new series a few drops before you judge it, because one quiet week is not a verdict. The first card introduces you, and the cards after it are what people remember. If you change something, change one thing: fix the list when the wrong homes got the card. And change the offer only after the right homes have seen you more than once.

    You will not see every conversation the mail influenced, and that is normal for a mailbox. A short note of the drop, the quantity, and the calls you did get is enough to decide whether to keep the series. Pause it, or point it at a different street. You do not need a formal report before you are allowed to continue.

    Put the next campaign in motion

    You already know which job you want the mail to do. Stay in front of past clients, farm one neighborhood, follow a sale down the street, or mail a short scored list. Pick that campaign, personalize the finished design, and choose the audience. ProspectsPLUS! prints and mails it, and the next sends stay pay as you go.

    Get started on the series that fits. If you would rather talk through a list, call (866) 405-3638.

    Frequently asked questions

    How do I start a real estate direct mail campaign?

    Choose a ready campaign, personalize it with your photo and phone, and select or upload the audience. ProspectsPLUS! prints and mails each card. Pay as you go, with no upfront charges. Cancel, change, or pause at any time without penalty. A change to the next card still has to be in before its processing cutoff.

    Do I need to write the postcard myself?

    No. The template already includes professionally written copy. Keeping it is the easy default. Change a headline, an offer, or a call to action only when you want a different message. You do not design the card from a blank page.

    What list should I use?

    Use names you already have for past clients. Map the streets for a farm, a just-listed, or a just-sold. Use Listing Lens AI℠ when you want fewer homes and a predicted Sellability Score behind the pick. Upload your own list any time you already trust the names.

    Do I pay for the whole series today?

    No. Pay as you go, with no upfront charges. Cancel, change, or pause at any time without penalty. The processing cutoff is separate: a change to the next card has to be in before that cutoff, which on geographic farm and just-sold campaigns is the night before it mails.

    Does the campaign guarantee listings?

    No. A campaign puts a clear card in front of the right people more than once. It does not promise a listing, a lead, or a sale. Listing Lens AI℠ scores are a prediction, not confirmed seller intent.

    Real estate agent comparing two printed postcards on a kitchen table

    Real estate mailers that work make the next step easy for the right audience. The strongest pieces usually combine one clear campaign goal, a useful offer, a format that fits the message, and follow-up that keeps the campaign organized. You do not need to start with a blank page or manage production yourself. With ProspectsPLUS!, you can choose a professionally written and designed real estate template, personalize the details, and place an order for the campaign you want to run.

    Browse real estate postcard designs and start an order

    What makes real estate mailers work?

    A useful mailer gives the recipient a reason to look, a reason to remember the sender, and a clear way to respond. That does not mean every piece needs a dramatic promise. It means the message should be specific enough for the recipient to understand what the agent is offering and why it may be relevant to them.

    Begin with one campaign job. A just-listed mailer can introduce a new property to nearby households. A just-sold mailer can share a real neighborhood milestone and invite a conversation. A geographic-farming piece can give residents a helpful local reason to remember the agent. A sphere message can keep an existing relationship active without sounding like a generic advertisement.

    Once the job is clear, align four decisions:

    • Audience: Who can use or appreciate this message?
    • Offer: What can the recipient ask for, view, or discuss?
    • Format: What presentation gives the message enough visibility and room?
    • Follow-up: What will the agent do when someone responds, and how will the campaign be reviewed over time?

    These decisions work together. A well-written offer is more useful when it reaches an audience that can act on it. A strong design is easier to evaluate when it has a specific job. A follow-up plan helps an agent learn from responses without assuming that one mailing or one quiet period tells the whole story.

    Choose a mailer format that fits the campaign

    Postcards are a practical choice when an agent wants the message to be visible quickly and easy to scan. A standard postcard can carry a listing announcement, a recent-sale message, or a concise neighborhood prompt. A larger postcard can provide more visibility as well as more space for a property image, supporting details, or a stronger visual hierarchy. The right choice depends on what the recipient needs to understand, not on a rule that one size is always better.

    Brochures and magazines can make sense when the recipient needs more context or when the agent wants to share several related pieces of information. A brochure may also be useful in person at an open house, listing presentation, or property showing. A postcard, brochure, magazine, or other printed piece is a format. A recurring campaign is the strategy that determines how a chosen format is used over time. Keep those decisions separate so the format does not carry more copy than the reader needs.

    Mailer format or approach When to use it
    Standard postcard Use for one listing announcement, sale update, or concise local message. Track inquiries and the campaign source.
    Larger postcard Use when a property image or message needs more visibility. Track the response before changing the creative.
    Brochure or magazine Use for more detail or an in-person handoff at a showing or presentation. Follow up with people who request information.
    Recurring campaign Use to stay visible with one defined audience over a planned series. Review responses, appointments, and listing conversations.

    ProspectsPLUS! provides real estate designs for campaign goals such as just listed, just sold, geographic farming, and sphere outreach. Start with the collection that matches the job instead of asking one generic piece to speak to every audience. You can browse just-listed and just-sold postcard designs when the campaign is tied to a listing milestone.

    Build an offer people can understand

    An offer is the useful reason to respond. It can be an invitation to ask about a nearby listing, a request for a local market question, an opportunity to discuss preparing a home, or a simple prompt to view more information online. It does not have to be a discount, a complicated promotion, or a promise of a particular result.

    Use these questions to shape the offer:

    • What does the recipient receive? Name the information, conversation, or next step in plain language.
    • Why is it relevant now? Connect the offer to the listing, sale, neighborhood, season, or relationship.
    • What is the easiest response? Give one main action, such as visiting a page, calling, or asking a question.
    • Does the destination match the promise? A postcard about a listing should lead to that listing or a relevant property page, not an unrelated general page.
    • Are the terms clear? State important limits or timing when they affect what the recipient can request.

    A just-listed offer might invite the reader to request property details or view the listing online. A just-sold offer might invite homeowners to discuss what a recent neighborhood sale could mean for their own plans. A farming offer might answer a common local question or offer a conversation about preparing for a future move. A sphere offer can be warmer and more personal because the audience already has a relationship with the agent.

    Keep the claim within what the agent knows. Do not suggest that a selected homeowner is ready to sell, imply a guaranteed value, or promise a listing, lead, profit, or response rate. A specific, supportable invitation is more welcoming than a claim that asks the reader to accept too much.

    Use professionally designed templates to simplify the process

    Effective direct mail does not require an agent to write every line, lay out every panel, or produce a piece from scratch. A done-for-you template can provide the structure, visual balance, and campaign language needed to get started. Personalization still matters: add the agent’s name, contact details, listing information, local context, and the call to action that fits the campaign.

    That division of work keeps the agent focused on the decisions that require local knowledge. Choose the audience, select the campaign goal, personalize the relevant details, review the proof, and place the order. The professional design does the heavy lifting on presentation while the agent makes the message specific to the people receiving it.

    When reviewing a template, look for a clear hierarchy rather than trying to fill every available space. The recipient should be able to see the main point, identify the sender, and understand the next action quickly. Use one primary offer. A secondary contact option can help, but several competing calls to action make the piece harder to act on.

    ProspectsPLUS! offers campaign options for real estate agents so you can move from a campaign idea to a relevant design and order path. Choose a template that fits the audience and personalize it with information the recipient can use.

    Make scheduled campaigns easier to manage

    Scheduling can make consistent marketing easier without requiring you to remember every future mailing. Choose the campaign, select the audience and timing, and let the scheduled plan keep the work moving while you focus on listings and clients. ProspectsPLUS! scheduled campaigns are pay as you go: you only pay when a mailing goes out, with no upfront charges for future mailings.

    You can cancel, change, or pause future mailings at any time without a penalty. If you want a change to affect the next send, make it before the scheduled mailing cutoff shown in your account. That flexibility lets you adjust the audience, timing, or message when your business changes instead of staying locked into a plan that no longer fits.

    Use the professionally written copy in the template as the easy default. The copy is ready to retain, so you do not have to invent a headline, offer, or call to action before you can order. Changing those elements is optional: personalize the name, listing details, local context, or response path when useful, and leave the existing copy in place when it already fits the campaign. The template and schedule do the routine work; your judgment stays focused on choosing the right audience and campaign goal.

    Explore scheduled campaign options to choose a professionally designed series that fits your audience. You can start with the existing copy, customize what matters, and pause or adjust future mailings as your priorities change.

    Match the audience to the message

    A mailer is easier to evaluate when the audience and offer make sense together. A property announcement belongs with people who may reasonably want to know about that property. A neighborhood message should be relevant to the area receiving it. A sphere message should sound like a relationship update rather than a cold introduction.

    Do not treat every recipient as if they have the same history with the agent. A person who received an earlier postcard is not automatically an established customer or an existing contact. Keep records and permissions accurate, and describe the relationship honestly. Existing contacts and prospect audiences can both be valuable, but they call for different wording and expectations.

    For a broad neighborhood campaign, use a message that most households can understand. For a more defined audience, use the information available to make the offer more relevant. In either case, avoid assumptions about a recipient’s plans, finances, or readiness to move. Relevance comes from the campaign message and the reason for contact, not from claiming to know a homeowner’s intent.

    ProspectsPLUS! also offers geographic-farming campaign options for agents who want to build recognition in a defined area. A farming campaign is not a promise that every recipient will respond. It is a way to organize consistent, useful local messages for an audience the agent has chosen to serve.

    Plan follow-up around the response you want

    Follow-up starts before the mailer is ordered. Decide what will happen if someone calls, visits the page, scans a code, asks for information, or starts a conversation. Test the response path, make sure the person handling inquiries has the campaign details, and record which mailer prompted the response.

    1. Prepare the next step. Make sure the phone number, page, form, or other response option works and reflects the offer on the mailer.
    2. Record the campaign. Note the audience, offer, format, send date, and response channel so the results are not mixed with another campaign.
    3. Respond to the actual question. If the recipient wants listing details, provide listing details. If they ask about a neighborhood sale, answer that question before introducing another service.
    4. Respect the relationship. Follow up in a way that fits the available permissions and contact preferences. Helpful communication is more valuable than repeating the same pitch.
    5. Review over time. Look at inquiries, page visits, appointments, and listing conversations connected to the campaign. Use what you learn to refine the offer, audience, or format.

    A single Just Listed or Just Sold mailing can generate a response, especially when the message is timely and relevant. Repeated outreach can also support recognition, particularly for geographic farming and relationship-based campaigns. Treat a series as a way to learn and stay visible, not as a universal requirement or a guarantee that a certain number of touches will produce a result.

    The ANA’s 2023 Response Rate Report is useful industry context for thinking about direct-mail measurement, but broad benchmarking is not a prediction of real estate postcard performance. Track the action your own mailer requested and compare campaigns using the same definitions.

    Review the campaign without overreacting

    Give the campaign enough structure to learn from it, while recognizing that no universal cutoff can diagnose every mailing. Review the message, audience, format, and follow-up together. If people respond but ask a different question than the mailer anticipated, clarify the offer. If the page receives visits but few conversations, improve the next step. If the audience is not a fit, adjust the audience before assuming that direct mail itself is the problem.

    Change one important variable at a time when practical. Keeping the offer steady while testing a different audience can answer a different question than keeping the audience steady while testing a new format. Record the change and the result. This makes the next decision more useful than relying on a general feeling about whether mail “works.”

    Choose a campaign rhythm that fits the goal and the agent’s capacity. A one-time listing announcement, a relevant just-sold follow-up, and an ongoing farm can all be appropriate. Monthly outreach may suit one farm, while a different campaign may use another verified schedule. The important point is to choose a plan the agent can manage and connect it to a clear audience and offer.

    When you are ready to move from planning to ordering, explore real estate direct-mail options and select the design or campaign that matches the job. ProspectsPLUS! helps agents choose a professional template, personalize the message, and place an order without taking on unnecessary production work.

    Launch a campaign with a done-for-you real estate mailer or call (866) 405-3638 for help choosing an option.

    Frequently asked questions

    What type of real estate mailer should an agent try first?

    Start with the campaign goal and audience. A just-listed or just-sold postcard fits a specific listing milestone, while a geographic-farming or sphere campaign supports ongoing recognition. Choose a professionally designed template you can personalize and order, then prepare the response path before the piece goes out.

    What should a real estate mailer offer?

    Offer one useful next step that matches the message. That could be property information, a local market conversation, a question about preparing a home, or a relevant page to visit. Keep the offer specific and supportable, and avoid implying that the recipient is ready to sell or promising a particular result.

    Are larger postcards better?

    Not always. A larger postcard can provide more visibility and more room for a strong image or supporting detail. A standard postcard may be the better fit for a concise announcement. Choose the format that helps the recipient understand the offer quickly.

    How often should an agent send real estate mailers?

    It depends on the campaign goal, audience, and schedule the agent can manage. A one-time Just Listed or Just Sold mailer can be timely, while a farming or sphere campaign may use a recurring series. Review responses over time rather than treating a single mailing or a universal number of touches as the answer.

    Do agents have to design real estate mailers from scratch?

    No. Professionally written and designed templates can simplify the process. The agent can choose a relevant campaign, personalize the name and local details, confirm the offer and response path, and place the order without taking on all the copywriting, layout, and production work.

    Real estate agent reviewing a postcard campaign at a desk

    Real estate mailers keep your name in front of the people who already know you and the neighborhoods you want to work. ProspectsPLUS! makes that simple. You choose a professionally designed template, personalize it, pick who should receive it, and order printing and mailing. Production, and the mailing included with that order, is handled for you.

    Get started with a mail campaign

    What should real estate mailers accomplish?

    Give each piece one job. A just-listed postcard tells nearby households a home is available. A just-sold mailer shares a local result and opens a conversation with owners who may be thinking about a move. A farming series builds recognition over time. A note to your sphere gives people who already know you a useful reason to stay in touch.

    The job decides the words. A listing card should show the property, the price, and one way to ask a question. A just-sold card should share the result and invite a local conversation, not a list of every service you offer. A farming piece should feel like the next note in a series the neighborhood already recognizes. A sphere piece can be warmer, because those readers already know your name.

    Pick one next step for the reader. That might be a request for a home-value conversation, a visit to a listing page, or a simple reply. One clear invitation is easier to answer than a card that tries to say everything.

    Who should receive the mailer?

    Choose the people before you choose the design. A listing announcement usually goes to households around that property. A farming campaign goes to a neighborhood you want to stay visible in. A sphere mailing goes to people already in your contact file, such as past clients and the people they refer.

    Those are different lists, and they should stay that way. Neighbors around a new listing want the property. A farm wants a steady presence on the same streets. Your sphere wants a personal note, not a card written for strangers. Mixing those messages is how a good mailer gets ignored.

    ProspectsPLUS! targeted mailing lists let you select recipients by area and by the kind of household the campaign is meant to reach. You can also upload a list you already have. On a geographic farming campaign, you can build the list with a radius or a pinpoint search, include or exclude streets, and preview the records before you launch. The choices sit inside the order. You are not sent off to research the mailing on your own.

    Which campaign fits the moment?

    Agents mail for more than one reason, so the useful choice is the campaign, not a blank design. ProspectsPLUS! groups ready campaigns by the job they do. Each one starts from a template built for real estate, including designs for specific niches, so the piece already looks like it belongs in an agent’s mailbox.

    When this is the job. A campaign that fits. What you do.
    A home just came on the market Just listed postcard Personalize a listing template and mail it nearby.
    A sale just closed Just sold postcard Share the result with a neighborhood message.
    You want recognition on certain streets Geographic farming series Choose a farming campaign and stay visible.
    You want to stay close to people you know Sphere of influence series Pick a ready theme and mail your contacts.

    A just-listed template already has a place for the photo, the price, and your contact line. A just-sold template is written around the result and the neighborhood. A farming series repeats a look the street will recognize, with a new useful message each time. A sphere series uses themes written for people who already trust you, such as a monthly note rather than a cold announcement.

    Picture a street where you want the next listing. This month the card can be the home you just sold two blocks away. Next month it can be a short note for owners who have lived there for years. Both pieces come from templates. You are not inventing a theme, a font, or a layout the night before. You add the local detail and send the campaign on.

    Start with the collection that matches the job. Browse just-listed and just-sold postcards for a listing milestone. Open geographic farming campaigns for a neighborhood series. Use sphere of influence postcards for people who already know you.

    Which postcard format fits the message?

    Once the campaign is clear, the format is a size choice. ProspectsPLUS! prints postcards in five sizes. You match the space to the message instead of designing a piece from scratch. The cut sizes below are the finished card.

    • Standard, 5.5 by 4.25 inches: A short announcement, such as a photo, a price, and one invitation.
    • Jumbo, 8.5 by 5.5 inches: A listing story that needs a larger photo and a few details.
    • Panoramic, 11 by 5.5 inches: A wide property photo or a street scene that should stretch across the card.
    • Mega, 11 by 8.5 inches: Room for a featured home, a short local note, and your contact details.
    • Super Mega, 15 by 12 inches: A large piece for a message you want noticed in the mailbox.

    A larger card is not automatically better. A just-listed announcement is often clearer on a standard or jumbo card, because the reader only needs the photo and one next step. A farming piece that includes a short local note may need the mega size so the type stays easy to read. A panoramic card earns its width when the photo is the message, such as a wide view of the property or the block.

    Templates are already laid out for these sizes. Many are built for a specific niche, so a luxury listing, a first-time buyer area, or a farm of longtime owners does not have to start from a generic frame. You personalize the wording and the photos. You do not build the layout, pick the type, or invent a theme for each month.

    How do scheduled campaigns keep you visible?

    A single postcard is one touch. A scheduled campaign is how you stay visible without rebuilding the plan before every mailing. You choose the series once. The later cards go out on the schedule you set, using the template and the list already on the campaign.

    On a ProspectsPLUS! geographic farming campaign, you choose the list and the series, and you pay when a mailing goes out. You can cancel or make changes up to the night before the next card is scheduled to mail. You do not have to manage the schedule, the audience, or the budget ahead of every mailing. The campaign keeps going until you decide to change it.

    That is the practical version of planning ahead. Pick a series whose themes are already written. A farming sequence can carry a local note, a homeowner tip, and a listing update across the year without a new design session each month. A sphere series can do the same for past clients. If your focus changes, update the campaign before the next card. The same setup runs across the scheduled postcard campaigns, from neighborhood farming to your sphere.

    Consistency is the advantage. Neighbors start to recognize the look. Past clients keep seeing your name between transactions. You spend the week on appointments instead of rebuilding a mailer every time the calendar turns.

    What does a real estate mailer cost?

    Pricing depends on the product you select, the quantity, the audience, and the mailing options on that order. The final total is shown while you order. You see the price for the choices you made before you check out.

    There is no separate worksheet to build. You are not asked to price printing, addressing, and postage as three projects. Choose the template, the recipients, and the mailing option, then read the total in the order.

    Some pieces are mailed to the recipients. Others are shipped to you for an open house or a listing presentation. Those are different orders. Each one shows its own total before you check out. Pick the version that matches how you plan to use the piece.

    How do you order without starting from a blank page?

    The usual obstacles are the design, the list, and the trip to the mailbox. ProspectsPLUS! takes those off your week. You are not asked to research mailing rules, plan a panel, or build artwork from an empty file. The order itself is short.

    1. Choose a professionally designed template made for real estate. Use a niche design when you want the piece to feel specific to the homes you sell.
    2. Personalize the headline, the photos, and your contact details. The layout and the theme are already done.
    3. Select the recipients from a ProspectsPLUS! list, or upload a list you already have.
    4. Order printing and mailing. Production, and the mailing included with that order, is handled for you.

    A typical afternoon looks like this. You pull a just-sold template, drop in the photo and the sale price, choose the streets around the listing, and place the order. The next time that neighborhood hears from you, it can be the next card in a farming series you already scheduled, not a new project you have to invent.

    You can also call (866) 405-3638 if you want help choosing a template or a campaign. The phone line is a backup. The fastest path is the order itself.

    What should you track after it mails?

    Keep a simple record of what the mailer set in motion. When someone calls, writes, or mentions a card at an appointment, note the campaign and how they heard about you. Count three things: inquiries, appointments, and listings that started with that mailing.

    A just-sold card that produces two valuation appointments is a useful result, even before a new listing is signed. A farming series that earns one listing conversation a quarter is doing its job if you can point to the cards that started those calls. Write down the campaign name next to the contact. After a few mailings, you can see which series your market actually answers.

    Use those notes to pick the next campaign. You do not need a complicated report. The National Association of Realtors found that 91 percent of sellers in its 2025 Profile of Home Buyers and Sellers sold with an agent. For-sale-by-owner sales in that same report fell to 5 percent. Staying visible between transactions is how your name is the one they already know. Repeat mailings do more for that than one impressive drop.

    A simple log is enough. Write the date, the campaign, and what happened next. A March farm card that led to two calls and one listing appointment is worth recording. So is a June just-sold card that prompted one homeowner to ask for a value. That record tells you which template to order again. It also gives you a true story when a neighbor asks what kind of marketing you do.

    Plan your next mail campaign

    Real estate mailers work best when they are easy to repeat. Choose the campaign, personalize a template, and let ProspectsPLUS! print and mail it.

    Frequently asked questions

    What are real estate mailers?

    Real estate mailers are printed pieces agents send to homeowners, neighbors, or past clients. Common examples are just-listed postcards, just-sold postcards, and a scheduled series for a neighborhood or a sphere of influence. ProspectsPLUS! prints them from ready templates and can mail them for you.

    Do I need to design a mailer myself?

    No. Start with a professionally designed template, including designs made for specific real estate niches. You personalize the text and photos, choose the recipients, and order printing and mailing. The layout is already done.

    How often should an agent mail?

    A listing milestone can be a single mailing. Recognition in a neighborhood or a sphere usually comes from a scheduled series. You set the campaign up front. You can change or cancel a ProspectsPLUS! farming campaign until the night before the next card mails.

    Can I mail to my own contacts?

    Yes. Upload your list for a sphere mailing, or choose a ProspectsPLUS! list when you want to reach households in an area. Sphere templates are written for people who already know you. Farming templates are written for a neighborhood.

    How do I know what a mailer will cost?

    The price depends on the product, the quantity, the audience, and the mailing options you select. The order shows the final total before you check out, so you can decide with the real number in front of you.

      Real estate agent preparing postcards for a neighborhood mailing

      Real estate seller leads come from homeowners who know your name before they decide to list. Pick the group most likely to need an agent. Send a useful postcard from a finished template, then answer the people who reply. ProspectsPLUS! handles the printing and the mailing that comes with the order. You can spend the time on listing conversations.

      Call (866) 405-3638 to get started with a mailing campaign

      Find real estate seller leads before they call

      Not every homeowner is ready to list now. Real estate seller leads get easier when you start with a clear audience instead of mailing every door without a plan. Use Listing Lens AI℠ to prioritize eligible prospects, or choose a campaign built for a specific situation, such as a nearby sale, an expired listing, or a home for sale without an agent.

      Listing Lens AI℠ can help you prioritize outreach with a predicted Sellability Score. Use the score to decide which eligible prospects to contact first, then match the message to the neighborhood and the conversation you want to start.

      Treat the score as a ranking signal, not a fact about a family’s plans. A higher predicted score is not confirmed intent to sell, and it is not a reason to tell a homeowner they are about to move. For example, an agent farming two neighborhoods could use the score to prioritize a focused postcard sequence while keeping a broader neighborhood campaign for visibility. The product is a way to organize outreach, not a promise of listings.

      Match each seller opportunity to a campaign

      Different homeowners need different messages. A neighbor who just watched a house sell is in a different moment from an owner whose listing expired. An owner who lives out of state is in a different moment again. Pick one opportunity, then open the campaign built for it. You do not have to build a data project to get started.

      Seller opportunity. Who you reach. ProspectsPLUS! path. A useful first message.
      Predicted sellers. Prospects prioritized with a higher predicted Sellability Score. Listing Lens AI℠. A short market note and an invitation to ask about timing.
      Geographic farm. Homeowners in a neighborhood or group of streets you serve. Geographic farm campaigns. A neighborhood update that keeps your name familiar.
      Just listed. Owners near a newly listed property. Just listed postcards. The new listing, plus an offer to talk about local market timing.
      Just sold. Owners near a completed sale. Just sold campaigns. The completed sale, plus an invitation to discuss what it may mean locally.
      Absentee owners. Owners who live away from the property. Absentee owner campaigns. A local update and an offer to talk through options.
      Expired listings. Sellers whose listing already came off the market. Expired listing templates. A fresh plan for getting the home sold.
      For sale by owner. Owners marketing the home without an agent. FSBO postcards. A checklist or a second opinion, not a lecture.

      Build recognition in the neighborhoods you serve

      Geographic farming helps you become the agent neighbors already know. Choose a neighborhood, a group of streets, or a small set of towns you can actually serve. Then mail those owners on a schedule so your name is familiar before anyone decides to move. The geographic farm campaigns page walks through the two steps: build the list, then launch the campaign.

      Build the list with a radial or pinpoint search. You can keep owner-occupants, pull absentee owners, include or exclude streets, and preview the records before anything mails. If you already have the addresses, you can upload them and skip the search. Review the available list details while you place the order so you can choose the audience that fits your campaign.

      A practical farm looks like this. An agent picks 400 owner-occupied homes around a listing presentation she wants to win next year. She chooses a neighborhood series, adds her photo and phone number, and sets the campaign to mail on a regular schedule. She only pays when a card goes out, and she can change or cancel the next card up to the night before it mails.

      Turn a real sale into the next conversation

      A just listed or just sold card works because it reports something specific. Neighbors want to know what a new listing or completed sale might mean for them. The just listed and just sold postcards give you professionally designed templates for those announcements. The just sold campaign can then keep the follow-up going over time, so you remain visible after the sign comes down.

      Use the real event. Name the area, share a fact you can stand behind, and invite the owner to ask what it could mean for their home. Do not turn one closing into an unsupported valuation of the property next door. A scheduled series gives you a practical way to stay in touch without inventing a new card for every mailing.

      Reach owners who are not living in the home

      Absentee owners often want a local update more than a sales pitch. They may not see yard signs, open houses, or neighborhood chatter. Absentee owner campaigns let you build that list with a radial or pinpoint search. Keep the out-of-area owners, include or exclude streets, and preview the records before you mail.

      A useful first card offers a short property update or a conversation about value and timing. For example: “You own a home on Maple, and I work that neighborhood. I can send a one-page look at recent sales if you want it.” That gives a distant owner a local contact. It does not assume they have decided to sell.

      Talk to expired listings and for-sale-by-owner sellers

      Some sellers have already raised a hand. An expired listing is a home that was on the market and did not sell. A for-sale-by-owner is a home the owner is trying to sell without an agent. Both groups deserve a specific message, not a generic farm card.

      For expired listings, start with the expired listing templates. The designs are already aimed at sellers who need a new plan. Personalize one with your name and a concrete offer, such as a fresh pricing conversation or a review of how the home was shown. Keep the tone helpful. The owner just had a disappointing result.

      For owners selling on their own, use the FSBO postcard collection. ProspectsPLUS! does not provide an FSBO mailing list for these campaigns, so you must upload your own FSBO prospects. The series number refers to the number of designs in the set; changing the included copy is optional. Adapt the timing and message to the property’s status, and offer a seller-prep checklist, a second set of eyes on showings, or a no-pressure talk about what happens if the home does not sell. Do not argue with the owner’s decision to try it alone.

      Choose a template and personalize it

      You do not design seller mail from scratch. ProspectsPLUS! templates are already laid out for real estate niches, including farms, just sold announcements, expired listings, and for-sale-by-owner outreach. You choose the series that matches the conversation, then personalize it with your photo, your name, your phone number, and one clear offer.

      Pick the message before you pick the artwork. The professionally written copy is the easy default, and you can keep it as provided. If you want to personalize it, a farm card might offer a short note when something sells nearby. A just sold card reports the sale and invites a question. An expired card offers a new plan. An FSBO card offers a checklist. Changing a headline, offer, or call to action is optional.

      Uploading your own finished artwork is an optional path on orders that allow it. It is not the normal way to start. Most agents should open the collection, preview the designs, add their contact details, and move on to the audience. The template already handles type, layout, and the look of the card.

      Keep the wording accurate. Say what you will actually do when someone calls. If the card offers a neighborhood sales report, have that report ready. If it offers a valuation conversation, show up ready to look at the home and the recent sales. Listing or sale prices can be appropriate when they are accurate and supported; avoid presenting an unsupported valuation of the recipient’s property. For more on the kinds of mail that earn listing appointments, see this guide to getting more listings.

      Let a scheduled campaign carry the consistency

      Seller trust builds over repeated touches. Doing that by hand means remembering dates, reprinting cards, and checking a list every month. When you enroll in a scheduled ProspectsPLUS! campaign, you choose the series, audience, and schedule once, and the campaign helps maintain visibility with less ongoing work.

      Scheduled postcard campaigns are pay as you go, with no upfront charges for future mailings. You can cancel, change, or pause future sends without a penalty, subject to the account cutoff for changing the next send. That gives you control if a property sells, your offer changes, or the neighborhood needs a different message.

      Match the rhythm to the opportunity. A just sold follow-up can keep neighbors seeing you after the sign comes down. A geographic farm can provide a steady neighborhood presence. An FSBO sequence can be adjusted to the property’s status rather than forced into one rigid schedule. The point is consistent, useful visibility, not sending the same message forever.

      An agent can run two scheduled campaigns without living in a spreadsheet. She enrolls 150 prioritized prospects in one campaign and keeps a separate farm campaign for the wider neighborhood. If she wants a different headline before the next send, she changes the eligible mailing by the account cutoff; the rest of the schedule stays in place.

      Turn a reply into a listing conversation

      Mailing creates two jobs, and they are not the same job. One is answering the person who reached out. The other is staying visible to homeowners who have not responded yet. Mix them up and you either over-contact quiet owners or leave a hot reply waiting.

      When someone responds, answer the request they actually made. Three common replies, and what to do with each:

      1. They ask what their home is worth. Book a time to walk the property or review it together. Bring recent nearby sales you can explain. Give the range in the conversation, after you have seen the home, not as a number printed on the postcard.
      2. They want the neighborhood sales report. Send the one-page report you offered, then ask if they want to talk through what those sales mean for their street. The report is the reason to call. The listing conversation comes after they have read it.
      3. They are curious, not ready. Thank them, answer the question, and ask if you can keep them on the postcard sequence. Then leave the timing with them.

      Homeowners who do not reply still get the sequence. That is the visibility job. The next card should add something new: another local sale, a seasonal market note, or a reminder of the same offer. Stop mailing someone who asks you to stop. Take a home off an expired or FSBO list when it sells, lists with an agent, or leaves the market.

      Write down four things after each drop. Note the inquiries, the appointments you booked, the listing agreements that followed, and the cost of that order. As a hypothetical example, an agent who mails 80 prioritized homes might log three report requests and one valuation appointment. Those numbers are illustrative, not promised results; use your own response and cost data over time when deciding whether to repeat or change the offer. For a wider look at how mail fits the rest of your prospecting, read about organizing real estate lead generation.

      Place the order and review the total

      Ordering is a short set of choices. Pick the product, pick the audience, pick the quantity, and choose the mailing option that fits. A mailed order includes the printing, addressing, and postage that come with that product, and the cards go to the homeowners. A shipped order comes to you when you want cards in hand for a listing presentation or an open house.

      Quantity, size, and any list data you add all change the total. You see those choices, and the final amount, while you place the order. You do not need to study postal rules before you start. If a line item is unclear, check it on the order screen. You can also call (866) 405-3638 and have support walk through it with you.

      A clean first seller-lead order looks like this. An agent opens Listing Lens AI℠ and prioritizes 50 homes in her farm. She chooses a Listing Lens postcard series, adds her photo and a neighborhood-report offer, and checks out a mailed order. If she wants recurring visibility, she explicitly enrolls those homes in a scheduled campaign; that enrolled campaign sends the next card according to its schedule. An individual mailed order does not automatically create recurring mailings.

      Keep claims on the card true, and follow your brokerage’s advertising rules. Say you can help. Do not say a homeowner has decided to sell, and do not promise a price, a buyer, or a sale date. The postcard’s job is to earn the conversation.

      Launch a campaign

      Start the seller conversation this week

      Pick one group of homeowners, choose the template made for that conversation, and launch the mailing. Listing Lens AI℠ can point you at higher-scoring homes. A farm, a just sold series, an absentee list, an expired template, or an FSBO series covers the other real opportunities. Then answer the people who reply, and let the schedule keep you visible to everyone else.

      Open the postcard campaigns and get started online. If you want a person to help you choose the first series, call (866) 405-3638.

      Frequently asked questions

      How do agents find real estate seller leads with direct mail?

      Start with homeowners who have a reason to hear from you. Use Listing Lens AI℠ to rank single-family homes by predicted listing likelihood. Or choose a campaign for a farm, a just sold area, absentee owners, expired listings, or owners selling on their own. Then send a useful postcard and follow up on the replies.

      What is a Sellability Score?

      Listing Lens AI℠ provides a predicted Sellability Score that can help you prioritize outreach. A higher predicted score is not a confirmed plan to sell. Use it to decide who to mail first, then choose a message that fits the actual opportunity.

      Which ProspectsPLUS! campaign should I use first?

      Use the campaign that matches the opportunity. Geographic farm campaigns build familiarity on the streets you serve. Just sold campaigns follow a real sale for a year. Absentee, expired, and FSBO campaigns speak to those specific owners. Listing Lens campaigns focus on higher-scoring homes.

      Do I have to design the postcard myself?

      No. Choose a professionally designed template for that niche and personalize it with your photo, name, phone number, and one offer. Uploading your own artwork is optional on orders that allow it, not the standard starting point.

      How should I follow up after a seller postcard?

      Answer inquiries directly. Book a valuation conversation, send the neighborhood sales report you offered, or keep a curious owner on the sequence. Keep mailing homeowners who have not replied to maintain visibility, and track inquiries, appointments, and listing agreements so the next card is based on what people asked.

      Does ProspectsPLUS! provide an FSBO mailing list?

      No. Agents upload their own FSBO prospects. The FSBO postcard collection provides the designs; choosing an FSBO postcard or campaign does not supply the addresses.

        With the recent NAR settlement being enacted, real estate professionals must be more diligent than ever in ensuring their marketing efforts align with the new rules.
        The settlement has introduced changes that require greater transparency, particularly in how commissions and business practices are communicated to clients.
        As a result, you may need to adapt your direct mail marketing to clearly and accurately reflect how you conduct your real estate business to stay compliant and maintain trust with your audience.

        Customizable Marketing Solutions from ProspectsPLUS!

        This is where ProspectsPLUS! Becomes an invaluable resource. We offer a wide range of fully customizable marketing templates for postcards, brochures, newsletters, and more.

        This flexibility is crucial in the current climate, as it allows you to adapt your marketing materials to meet the requirements set forth by the NAR settlement.

        Adapting Your Marketing to Meet New Requirements

        For example, if you are choosing marketing materials, you need to clearly explain how commissions are handled or how your business operates; you can easily modify the verbiage on our marketing materials in our editor.

        ProspectsPLUS! templates are designed to be user-friendly, enabling you to quickly and easily make the necessary adjustments without compromising your materials’ professional look and feel.

        Stay Compliant While Reaching Your Audience

        In a time when clarity and transparency are not only recommended but required, it is essential to be able to tailor your marketing to meet these demands.

        Our priority is to continue providing the tools you need to ensure your marketing aligns with the new regulations, helping you stay compliant while effectively reaching your target audience.

        As you navigate the new landscape of real estate marketing post-NAR settlement, rest assured that with ProspectsPLUS!, you have the flexibility and support to keep your business thriving while staying within the rules.

        Please call our support team at 866.405.3638 with questions or if there is anything we can do to help you succeed.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

         

          Real estate agents are always looking for ways to increase their exposure and generate leads. One effective marketing strategy that has stood the test of time is sending Just Listed and Just Sold postcards.

          If you’re wondering why even the highest-producing agents still spend time on this marketing tactic, read on.

          Five Reasons Why Smart Real Estate Agents Continually Send Just Listed/Just Sold Postcards:
          Builds brand awareness

          Just Listed and Just Sold postcards are an excellent way to build brand awareness. By sending regular updates on your recent listings and sales, you remind potential clients of your expertise in the field. This can help you stand out in a crowded market and increase the likelihood that clients will choose you over competitors.

          Even if you don’t have any current listings or solds of your own, you can still send a postcard announcing to your farm or targeted neighborhood what property was just sold or just listed in the area.

          Or highlight a property listed or sold by someone in your office. This can still trigger inbound leads for you.

          Targets potential clients

          Sending postcards to a targeted audience can help you reach potential clients looking to buy or sell a property. You can purchase mailing lists segmented by location, income, and occupation, making it easy to target your ideal demographic.

          Creates a personal touch

          In today’s digital age, getting lost in the noise of email and social media is easy. By sending a physical postcard, you can create a personal touch that sets you apart from competitors. A postcard is tangible, and people are more likely to remember it than an email or a social media post.

          And I often hear of agents who show up to a listing appointment and are shown the collection of their postcard mailings that have been kept by the homeowner.

          It’s cost-effective marketing

          Compared to other forms of marketing, sending postcards is a relatively inexpensive and fast way to get in front of prospects in your market. This makes it an affordable way to reach potential clients and generate leads.

          Generates referrals

          Just Listed and Just Sold postcards can generate referrals from your existing clients. When people receive your postcard, they may share it with friends or family members who are interested in buying or selling a property. This can help you generate leads without having to do any additional marketing.

          Bottom line

          Just Listed and Just Sold postcards are a highly effective marketing strategy that has been proven effective time and time again.

          By sending regular real estate activity updates to potential clients, you can build brand awareness, target your ideal demographic, create a personal, tangible touch, and generate referrals.

          If you’re a real estate agent looking to increase your exposure and generate leads, consider adding Just Listed and Just Sold postcards to your marketing strategy.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


          2. The Free 12-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            It takes more than a statement on your website or business card to truly be considered a neighborhood expert.

            There are many agents using this title as a marketing tool, while not doing the necessary work to make the title a reality.

            Let’s consider some ways to prove to potential clients that you are what you say you are.

            1. Prove it in your marketing materials

            True neighborhood experts, by and large, market to farm areas.

            Whether that is a condo community, a specific zip code, or by subdivision, focusing on a smaller pool of homeowners is a brilliant way to become known as the expert in a community.

            The best way to reach these homeowners or tenants or whomever you are targeting is via direct mail. It’s quick, it’s inexpensive and it works.

            Shown above, FARM, Get More Listings postcard campaign. Learn more, HERE
            Geographic Farm marketing

            Here’s an idea of what to send to your chosen neighborhood: the Get More Listings postcard campaign.

            Be sure to include on the back of the postcards an offer for a free “local market stats” report, that details home listings and sales in that area.

            It shows them that you know your stuff and are on top of what’s happening in their area.

            And, when homeowners reach out for this report, ensure that your explanation is in plain English. Unless you explain the meaning, avoid insider jargon, such as:

            • “absorption rate”
            • “months’ supply of real estate inventory” (what does months’ supply and “inventory” mean?),
            • “the median price range” (explain median vs. average)
            • “time on market” or “days on market” (why is this important to the average homeowner thinking of selling?)
            We found lots of other examples online of what to AVOID in your Market Stats or CMA reports, such as:

            “During this quarter, sales dollar volume increased year over year by 3% to $599,080,374. New listings rose 22% to 2,820, active listings increased 21% to 5,840 and pending sales increased 11% to 2,452. Monthly housing inventory increased by 0.4 months to 2.3 months.”

            “Sales dollar volume” is meaningless to a homeowner. We would reword the paragraph to read more like a narrative than a dry list of statistics:

            During this quarter, 22 percent more homeowners put their homes on the market here in Any town than in October. As quickly as they’re listed, however, buyers snap them up. One indication of that is the increase in pending sales, which were up 11 percent more than pending sales during the previous quarter of 2021.”

            Since potential home sellers are your primary audience when farming, leave out the increase in inventory unless it’s significant (0.4 months isn’t). And, if you must express inventory in “months,” do the readers a solid and explain what that means.

            Additional effective farming pieces include:

            • Just listed and just sold postcards (even if you haven’t sold or listed the property, if the agent in question has chosen not to announce this news, use their loss as your gain and send these postcards out).
            • A Just Sold Follow Up Campaign
            • The Market Dominator, an automated mega-newsletter that’s sent to an exclusive carrier route monthly through the use of EDDM.
            2. Prove your neighborhood expertise on your website

            Your website provides the ideal platform to strut your neighborhood expertise. Start by ensuring it’s localized.

            So many agents pay the big bucks for a professional website and fail to remove or change the template text that comes with it.

            Add your market area everywhere possible, starting with the above-the-fold area on your home page. Don’t make visitors wonder where on earth you sell real estate.

            Create a neighborhoods section on your site and fill it with valuable, hyper-local content. In-depth neighborhood descriptions, quotes from folks who live in the neighborhood about why they love it, links to listings, and lots of photos are the bare necessities for neighborhood pages.

            Finally, if you don’t have a blog, start one. It’s the ideal place to post local content and, if promoted across your social media platforms, it will help drive traffic back to your site.

            Related: Ramp Up Your Website’s Neighborhood Page

            3. Prove it in person

            Get your face known around your chosen neighborhood(s). There are many ways to accomplish creating visibility. Here are a few:

            • Hold home seller seminars in the area.
            • Join the PTA.
            • Sponsor a community sports team and, in exchange, ask that your banner be displayed at games. And, do attend the games.
            • Join the neighborhood YMCA or gym.
            • Attend the HOA meetings.
            • Host a monthly coffee-and-pastry or happy hour event at the neighborhood café or watering hole.
            • Patronize neighborhood merchants and introduce yourself. Become a repeat customer.

            Your aim is for people to think that they see you everywhere they go. Talk to folks, hand out your business card.

            If you are truly the neighborhood expert, you need to prove it. It’s a brilliant way to stand out among the pretenders.

            Ready to prove You’re the REAL DEAL When it Comes to Neighborhood Expertise?

            Get Started by Creating Your Geographic Farm Prospects List While They’re on Sale 15% 0ff!

            Why Build Your Geographic Farm List Now?
            Because You Want The Following Things to Happen in 2022?
            • Strategic focus – Centralized sales in one area. No more driving across town for a listing.
              To become a neighborhood expert – You’re committed to a specific neighborhood where you will become known as the expert.
            • Increased growth – You’re building toward the future instead of “just getting by” working on whatever comes your way.
            • A branded business – You’re branding yourself and your business within a community and building relationships over time with the people who live there.
            • Increased demand for your service – Sellers and buyers want to work with real estate agents who are experts in the community where they are buying and selling, and that’s YOU.

            Build a geographic farm list (from a desktop or laptop computer) using the MapMyMail tool.

            Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the MapMyMail listing building tool.

            USE PROMO CODE: FARM15 to get 15% off of your geographic farm list.

            Get started building your geographic farm list now, CLICK HERE!

            For Help Creating Your Geographic Farm List, Watch This Video Below.

            This sale expires on 12/25/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

            PLUS: When you have time…below are some helpful tools to support your success.

            1. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            2. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            3. The Automated Way to Become a Neighborhood Brand

            Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

            4. The Free Real Estate Mailing List Guide

            This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

            The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

            5. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Free Online ROI Calculator

            This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

            Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

            7. The Free Real Estate Marketing Guide “CRUSH IT” 

            This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

            The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

            While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

              Anecdotal evidence claims that when one home in a neighborhood goes on the market, another three or so will be listed within the next few months. Whatever the mysterious reason behind this phenomenon, I’m sure that you’ve seen it in action.

              The trick is to reach these thinking-of-selling homeowners before other agents do. They’re already curious and possibly considering selling, so you’ll be reaching them at the most opportune time.

              How do you reach out to these possible sellers? Cold call?

              Come on, how does that intrusion make you memorable?

              Here’s one way to stir up some interest that begins with a Just Sold postcard, then takes your game to a whole new level with a subsequent Follow-Up Campaign.

              Just Sold postcard, Color Series, HERE
              Still doubt the effectiveness of direct mail?

              Agents are fond of reminding people that they aren’t salespeople because “real estate is a relationship business.” In fact, we typed that phrase into Google, and here is just a very small sample of what we found:

              • The Secret to Building Relationships for Your Real Estate Business
              • Real Estate is, Indeed, a Relationship Business
              • Stats Don’t Lie – Real Estate is a Relationship Business
              • Real Estate: Relationship Business Built on Trust
              • Real estate is all about building relationships

              Since building relationships with prospects is so critical, the initial approach must be well-thought-out. And a cold call isn’t always the wisest use of this über-important task.

              Especially now, when Americans are feeling more than a bit beat up by real estate agents. Ready for another Google search? “Why are real estate agents calling me?”

              • I Had a Client Ask… Why Are All These Realtors Calling Me?
              • Why am I getting texts/calls from a million realtors all of a sudden?
              • Real Estate Agents, Stop Calling Me Darn It
              • How do I stop Realtor Harassment?

              Ok, cold calling doesn’t help build relationships. And, yes, this may sound self-serving because I work for a real estate direct mail company, but the Just Sold postcard and Just Sold Follow-Up Campaign are probably the most effective listing tools for you right now.

              According to the U.S. Postal Service, nearly 70% of Americans feel that “… direct mail is more personal than the internet.” Nearly 80% of millennials say that they actually read direct mail ads.

              The stats about the effectiveness of direct mail are astounding.

              How to Launch a Just Sold Scheduled Campaign video, shown above
              Targeted marketing via direct mail works

              Narrowing down the audience is a must for all marketing campaigns. Since we are talking about listings here, homeowners are the target.

              Let’s narrow down that audience even further: homeowners within a certain radius of a new listing.

              You decide on the radius, but agents we’ve spoken with who use this method usually choose the entire subdivision or within a 1-mile radius.

              Wait, we aren’t done yet. Let’s make this mailing list ideal: remove homeowners who recently purchased their homes (again, you decide on the time frame). We’ll use 5 years for this scenario.

              Now you have a list of homeowners who live in the same subdivision (or within a 1-mile radius) of a just-sold home and who have owned their homes for at least 5 years, some of whom are most likely considering selling.

              What better way to catch their interest than to let them know one of their neighbors just sold their home with a Just Sold postcard?

              What better way to get them to realize how much equity they’re sitting on than to see find out what other homes sold for (if that’s cool in your market)?

              Then, continue the momentum by routinely reaching out to the prospects on this mailing list. Consistency is key.

              And, there’s no better way to do this than with a Just Sold Follow-Up Campaign.

              Happy new listings!

              Ready to Turn Curious Homeowners into New Listings? Launch a Just Sold Follow-Up Campaign!

              Just Sold Follow-Up Campaign is shown above. Learn more, HERE

              TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:

              Hit the “CLICK HERE”, link below (from a desktop or laptop computer).

              And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

              Launch a Just Sold Follow-Up Campaign now, CLICK HERE!

              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

              PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

              1. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

              2. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              3. Become a Neighborhood Brand

              Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

              4. The Free Real Estate Mailing List Guide

              This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

              The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

              5. Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              6. The Free Online ROI Calculator

              This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

              Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

              7. The Free Real Estate Marketing Guide “CRUSH IT” 

              This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

              The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                The reality is, there is never enough time in the day to get all of your necessary work done, including marketing.

                And certain important aspects of your work can only be done by YOU. This forces you to make hard choices about where to dedicate your time.

                But what happens to the rest of the work?

                Go from overwhelmed to an opportunity multiplier

                Lets look at marketing activities.

                The success of direct response marketing for branding and generating new clients is well known. This is especially true for Just Listed and Just Sold postcards.

                However, the effort involved in uploading home photos, adding copy, and creating a targeted mailing list can drain you of valuable time.

                We know the importance of getting Just Listed and Just Sold postcards out with every listing and sold. It’s the road map top agents follow to maximize each opportunity and ensure no money is left on the table.

                And we also understand that you can’t stop in the middle of an already over-booked day to send out a Just Listed or Just Sold postcard.

                Which means, very often, these postcards just don’t go out…and money gets left behind.

                Related: Find out your marketing ROI. Try our Free ROI Calculator

                Therefore, automating this important area of your business plays a big role in cultivating ongoing business success…and growth.

                Meet your problem solver – MSLmailings.com.

                It’s the answer that frees you from this time-consuming work, yet provides you with the desired results.

                You continue doing the work most important to your business – prospecting and going on appointments. MLSMailings.com takes care of sending out your Just Listed and Just Sold postcards – ensuring no money is left behind.

                MLSMailings.com is like your own “invisible marketing assistant”.

                It really is easy to maximize your opportunities

                You may be thinking, “but I’m so busy, I don’t even have time to execute a process like this”.

                Not so, using MLSMailings.com is easy.

                Here’s how it works.

                MLSMailings.com automatically generates postcards for your listings when they are active and sold. The data is received directly from your MLS and a postcard is generated automatically.

                You receive an email 24 hours prior to printing, giving you the option to opt out. If you want the postcard to go out, you do nothing and the postcard is mailed to surrounding home owners of the property address.

                That’s it!

                There is no commitment for you to use this service and you can stop using it when ever you want.

                However, it’s doubtful you’ll stop.

                Once you’ve been freed of a time consuming activity and able to focus all of your attention on growing your business there will be no turning back.

                There’s no longer a reason to leave money on the table. Your opportunity multiplying Just Listed and Just Sold postcards can go out EVERY TIME.

                Go Now to MLSMailings.com and start freeing up time for the important tasks ONLY YOU can do for your business!

                Order Free printed sample postcards from MLSMailings.com, here.
                You might also like:

                Creative Marketing: Be Daring, Be Memorable

                Avoid These 4 Common Real Estate Agent Marketing Mistakes

                Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

                PLUS: When you have time…here are Free killer tools to help your success this year!

                1. Become a Listing Legend Free eBook 

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                 

                 

                2. “Get More Listings” Free Online Webinar

                 

                “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

                 

                 

                3. The 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                 

                 

                4. The Free One-Page Real Estate Business Plan

                Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

                 

                 

                5. The Free Online ROI Calculator

                Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                Whether or not to give gifts to real estate clients at or after closing is an often-debated topic.

                Those in the “yes” camp struggle with coming up with a gift that is personal, but not too personal, and whether or not the gift should include the agent’s branding.

                It’s a tall order, but, thankfully, we’ve checked with our agent network and, as usual, have some brilliant real estate closing gift ideas to share.

                Stop hating on gift cards

                No, a gift card isn’t highly original and whether or not to choose one as a gift depends on your relationship with each particular client. But, it is sure to be a welcome and much-appreciated closing gift for clients on a strict budget (maybe your FHA buyers?).

                You can’t go wrong with a gift card from Lowe’s or Home Depot or any of the large home décor stores. If your client is an avid gardener, check if your local nursery offers gift cards. And, if you’re still stuck for ideas, how about a gift of delivery service with an Instacart or Uber gift card? The latter can also be used for Uber’s ride-sharing service. 

                Artwork

                Snap a photo of your clients and their kids and/or pets standing in front of their new home. Then, send it to an artist who can turn it into something family-room-wall-worthy.

                Or, have the portrait made into “Just Moved” cards for the clients to send to friends and family. Pre-stamping the envelopes, by the way, is a thoughtful step that they won’t expect.

                The internet is the best place to find talented, reasonably-priced artists who specialize in creating portraits from photographs. And, you can often find one who will do so in your preferred medium, from pencil to watercolor to oil.

                Here are several websites I found while doing some online sleuthing:

                • Paint your Life
                • Portrait Painting
                • Instapainting
                • Portraits on Demand
                • A number of artists on Etsy offer portraits from photos 
                The gift that keeps on giving, keeping you top-of-mind

                How can a former client forget you when, each month, something amazing is delivered to their door?

                No, they aren’t cheap (although some are surprisingly affordable), but subscription boxes are appreciated.

                • Meal boxes (there are a number of choices, such as Blue Apron, Plated, Hello Fresh)
                • Fresh flowers
                • Bagels
                • Bark Box or Rescue Box (for the dog “Mom” or “Dad”)
                • FilterEasy (yes! No more schlepping to Home Depot to pick up HVAC filters)
                • Gardening
                • Beauty items (for female clients, Birchbox is among the most popular)

                Find other popular subscription services at impactbnd.com.

                Consider keeping it local by gifting several hours of services that you know your client will use. These include:

                • Dog walking
                • House cleaning
                • Landscaping
                • Pool cleaning and servicing
                • Handyman
                • Organizing
                • Errand running 
                Techster clients will love these

                I joined my neighborhood’s forum on NextDoor.com and the most popular conversations among neighboring homeowners involve home security. Most of the homeowners either own or are interested in purchasing the Ring video doorbell. They’re offered at a variety of price points, with the least expensive starting at about $100.

                Google Home Mini for less than $50 (a smart speaker with Google Assistant built in) is so popular that the folks at Google say they’ve sold “more than one device every second since they started shipping in October” of last year.

                Instead of the keys to their new home, imagine handing your homebuying clients a smart lock instead. Yes, they’re pricey, but the popular 3rd generation of the August Smart Lock sells for only $129 and the Kwikset Kevo Blue Tooth Deadbolt is priced at slightly less than $150.

                While the topic of whether or not to gift your clients at closing seems to be a matter of personal preference, most agree that if you will be giving a closing gift, keep your branding off of it.

                Then, put some thought behind it. If it’s a gift card your clients truly need, then, by all means, gift them with one. If not, we hope our list helps guide you to the perfect real estate closing gift.

                With client appreciation on your mind, right now is the perfect time to all of your incredible clients with a Customer Appreciation postcard.
                Send the All My Thanks postcard to all of your past clients and let them know just how much they mean to you.

                Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

                PLUS: When you have time…here are 2 free ways we can help you STILL CRUSH IT in 2018!

                1.  The 12 Month Done-For-You Strategic Marketing Plan.

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

                2. The Free Online ROI Calculator. 

                Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

                Also…check out these cool tools 

                 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

                MLSmailings.com – Automated Just Listed, Just Sold Postcards

                Market Dominator System – Become a neighborhood brand

                Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

                Keep Buyers Interested

                The importance of video within the real estate industry applies more to listing agents than buyers’ agents, at least according to a six-year-old study. Results of the study found that 73 percent of homeowners want a listing agent who uses video to market homes.

                Avoid the top 3 mistakes

                Despite knowing that videos may not be popular with all homebuyers, offering them to your listing clients is mandatory. As mentioned above, most want a video of their home and they expect it. Not giving your listing clients what they want is a big mistake.

                As long as you are committed to creating a video, why not create one without the mistakes, so often seen online:

                • Overly-dark videos
                • Camera shake
                • Amateur/homemade look

                The following are the three most common listing video mistakes and how to correct them.

                Mistake 1- Penny-pinching

                The old saying that “you get what you pay for” might not have been coined by a real estate agent who pinched pennies and obtained poor quality work, but I wouldn’t be surprised if it was.

                Videographers do charge money for their services, but they may not be as expensive as you think. In fact, we did an informal, non-scientific, cursory web search for prices and find professionals offering their services for as little as $200.

                There are some photographers who offer packages which include a video walkthrough of the home. For instance, one Phoenix, Arizona photographer charges a reasonable $400 for a package that includes 25 photos, HD walkthrough video, twilight photos and a virtual tour.

                Remember, your listing videos will most likely become examples in the marketing plan you show potential listing clients. Will they be examples of how you cut corners or will they show home sellers that you will pull out all the stops to sell their homes?

                Mistake 2 — Not ensuring your videos do double duty

                Sure, the purpose of the video is to market your listing, but videos do double duty, according to Forrester Research. Videos are 50 times more likely to show up on the first page of Google search results than text pages, if they’re optimized, according to research.

                Why not leverage the power of YouTube to benefit your business while also promoting your client’s listing?

                The Fix:

                Mashable’s Nate Elliot suggests doing the following:

                • Use your keywords in the video’s title, tags and description when you upload it to YouTube.
                • After uploading the video to YouTube, embed it on your website. According to Elliot, Google considers “how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube.”
                • Create a video sitemap.
                Mistake 3 – Too long, didn’t watch

                When something becomes such a common, annoying practice that an acronym is created (tl;dw) stands for “too long, didn’t watch”, you know it’s best to avoid the practice.

                Americans are busy. We also tend to have the attention span of a kitten – and are as easily distracted. YouTube says that visitors typically watch for 3.5 minutes.

                The National Center for Biotechnology Information, on the other hand, claims that the average amount of time spent on a single video is 2 minutes and 42 seconds.

                And, if you don’t get their attention in the first 10 seconds, kiss them goodbye.

                In fact, research shows that you’ll lose 30 percent of viewers within the first 30 seconds of your video and, when it reaches the one-minute mark, another 45 percent will leave.

                So, plan on putting the most important stuff up front and keep the entire video as short as possible.

                Nearly 90 percent of the homebuyers surveyed by NAR found “photos very useful,” while only half of them said the same for real estate videos. Don’t make the common mistakes of other agents that result in unwatchable videos.

                Follow the above guidelines to produce listing videos that enhance your marketing and sales efforts and keep your clients smiling.

                Another way to capture the attention of home buyers is to send Property Showcase Just Listed postcards to the area surrounding your new listing.

                Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

                PLUS: When you have time…here are 3 free ways we can help you CRUSH IT in 2018!

                1. The Free 2018 Real Estate Business Plan.

                Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

                2. The Free Online ROI Calculator. 

                Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

                3. The 12 Month Done-For-You Strategic Marketing Plan.

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here  – Click Here

                Also…check out these cool tools 🙂

                 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

                MLSmailings.com – Automated Just Listed, Just Sold Postcards

                Market Dominator System – Become a neighborhood brand

                Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero!

                The Success Mind-Set

                Success begins with the right mindset. Real estate sales is not just a job; it is a business. A business that requires planning, organization and systems to maintain balance, accountability and forward momentum. The following details the 3 steps to epic success.

                Step 1: Have a Plan

                Planning is critical to realizing your goals, generating consistent income and creating an exit plan. The proper exist plan ensures you have a valuable “book of business” that you can sell when you are ready to retire. Your plan should:

                • be written out and clearly defined
                • have a realistic and comprehensive budget
                • be based not only on your goals, but also on your family’s goals (very important to maintaining the support system necessary during long days or tough weeks!)
                • outline the number of transactions you need to reach those goals based on commission dollars, list-to-close ratio and fall-through rate
                • outline the number of contacts, appointments scheduled/.attended you need to realize your transaction goal
                • break your numbers down into daily, weekly and monthly activities so that you ALWAYS know where you are in relation to your goal

                Be sure to share your plan with a manager, coach or partner so that you can set up a system of accountability.

                Step 2: Employ Smart Marketing

                In today’s competitive arena, effectively marketing yourself and your business requires both consistency and laser focus.

                Countless agents send single marketing pieces to thousand of consumers, with no intention of following up. This approach is a waste of time, energy and valuable marketing dollars.

                The truth is, you should be in contact with your sphere of influence at least every 30-45 days. One month, send a postcard, letter, newsletter or flyer. Many of our customers find the Listing Inventory Series, Content Cards, and Market Dominator among their favorites.

                The following month, call with a friendly event reminder, helpful hint, or just to say hello.

                During the third month, arrange to see them via a networking event, social gathering or in-person visit. Drop off a small token, informational item or card. Then start the “rotation” over again.

                Such consistency creates vital ‘top-of-mind’ awareness. This awareness becomes “the key to the kingdom” when growing your referral base and creating a reliable income.

                Gone are the days when agents could afford to take a “shotgun” approach-casting a wide net in the hopes of “catching a few”.

                Response rates increase dramatically when you speak directly to the needs and interests of a particular group.

                Wise agents seek out demographics or geographics that they relate to or have a history of success with.

                The more comfortable you become speaking to a particular group or segment, the more you become recognized or thought of as a specialist in that field.

                Related: Niche Marketing and the Law of Attraction

                mailing list
                Targeted marketing examples:

                • First-time homeowners – Try MapMyMail to quickly create a list of local renters. Send a postcard that explains the advantages of home ownership.
                • Builders – Offer to help builders eliminate their #1 worry: standing inventory. Create a list of every builder in your area and send a flyer explaining how you can find their perfect customer.

                lifestyle

                • Find a new niche – With our Lifestyle Interest data, you can reach consumers who are just the demographic you want to work with. Think Golfers, Boaters, Fitness Lovers and more.
                • FSBOs – There are many effective search products for this demographic. Fear leads many agents to steer clear of FSBOs, which eliminates at least a portion of your competition.

                real estate fsbo marketing postcards

                • A New Geographic Farm – Find an area in your market that is beginning to see turnover, but doesn’t currently have another agent with more than a 10% market share.  Start connecting month after month using the Neighborhood Update/Free Offer series. This series will present yourself effectively as the turn-to agent in your market.
                Step 3: Put Solid Systems in Place

                Without systems, you’re like a hamster on the wheel-spinning without really getting anywhere. Systems are the only way to maintain the delegation, automation and streamlining that will continuously work on your business. Systems allow you to:

                • manage your time effectively
                • create a consistent standard of service
                • assure clients that their needs are being met by a “team”
                • provide checks and balances for fine tuning your business
                • promote efficiency and accuracy
                •  reduce training time when bringing on new team members

                What systems should you have in place?

                The success mind-set requires dedication and a commitment to the activities that earn you top dollar and allow you to “feed” the career you’re building.

                Related: 3 Tools That Drive More Business

                Need our help?  Contact our support team today at 866.405.3638. They’re more than happy to help you.

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