5 Reasons Smart Agents ALWAYS Send Just Listed/Just Sold Postcards

    Real estate agents are always looking for ways to increase their exposure and generate leads. One effective marketing strategy that has stood the test of time is sending Just Listed and Just Sold postcards.

    If you’re wondering why even the highest-producing agents still spend time on this marketing tactic, read on.

    Five Reasons Why Smart Real Estate Agents Continually Send Just Listed/Just Sold Postcards:
    Builds brand awareness

    Just Listed and Just Sold postcards are an excellent way to build brand awareness. By sending regular updates on your recent listings and sales, you remind potential clients of your expertise in the field. This can help you stand out in a crowded market and increase the likelihood that clients will choose you over competitors.

    Even if you don’t have any current listings or solds of your own, you can still send a postcard announcing to your farm or targeted neighborhood what property was just sold or just listed in the area.

    Or highlight a property listed or sold by someone in your office. This can still trigger inbound leads for you.

    Targets potential clients

    Sending postcards to a targeted audience can help you reach potential clients looking to buy or sell a property. You can purchase mailing lists segmented by location, income, and occupation, making it easy to target your ideal demographic.

    Creates a personal touch

    In today’s digital age, getting lost in the noise of email and social media is easy. By sending a physical postcard, you can create a personal touch that sets you apart from competitors. A postcard is tangible, and people are more likely to remember it than an email or a social media post.

    And I often hear of agents who show up to a listing appointment and are shown the collection of their postcard mailings that have been kept by the homeowner.

    It’s cost-effective marketing

    Compared to other forms of marketing, sending postcards is a relatively inexpensive and fast way to get in front of prospects in your market. This makes it an affordable way to reach potential clients and generate leads.

    Generates referrals

    Just Listed and Just Sold postcards can generate referrals from your existing clients. When people receive your postcard, they may share it with friends or family members who are interested in buying or selling a property. This can help you generate leads without having to do any additional marketing.

    Bottom line

    Just Listed and Just Sold postcards are a highly effective marketing strategy that has been proven effective time and time again.

    By sending regular real estate activity updates to potential clients, you can build brand awareness, target your ideal demographic, create a personal, tangible touch, and generate referrals.

    If you’re a real estate agent looking to increase your exposure and generate leads, consider adding Just Listed and Just Sold postcards to your marketing strategy.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.