Real estate agents are always looking for ways to increase their exposure and generate leads. One effective marketing strategy that has stood the test of time is sending Just Listed and Just Sold postcards.
If you’re wondering why even the highest-producing agents still spend time on this marketing tactic, read on.
Five Reasons Why Smart Real Estate Agents Continually Send Just Listed/Just Sold Postcards:
Builds brand awareness
Just Listed and Just Sold postcards are an excellent way to build brand awareness. By sending regular updates on your recent listings and sales, you remind potential clients of your expertise in the field. This can help you stand out in a crowded market and increase the likelihood that clients will choose you over competitors.
Even if you don’t have any current listings or solds of your own, you can still send a postcard announcing to your farm or targeted neighborhood what property was just sold or just listed in the area.
Or highlight a property listed or sold by someone in your office. This can still trigger inbound leads for you.
Targets potential clients
Sending postcards to a targeted audience can help you reach potential clients looking to buy or sell a property. You can purchase mailing lists segmented by location, income, and occupation, making it easy to target your ideal demographic.
Creates a personal touch
In today’s digital age, getting lost in the noise of email and social media is easy. By sending a physical postcard, you can create a personal touch that sets you apart from competitors. A postcard is tangible, and people are more likely to remember it than an email or a social media post.
And I often hear of agents who show up to a listing appointment and are shown the collection of their postcard mailings that have been kept by the homeowner.
It’s cost-effective marketing
Compared to other forms of marketing, sending postcards is a relatively inexpensive and fast way to get in front of prospects in your market. This makes it an affordable way to reach potential clients and generate leads.
Just Listed and Just Sold postcards can generate referrals from your existing clients. When people receive your postcard, they may share it with friends or family members who are interested in buying or selling a property. This can help you generate leads without having to do any additional marketing.
Just Listed and Just Sold postcards are a highly effective marketing strategy that has been proven effective time and time again.
By sending regular real estate activity updates to potential clients, you can build brand awareness, target your ideal demographic, create a personal, tangible touch, and generate referrals.
If you’re a real estate agent looking to increase your exposure and generate leads, consider adding Just Listed and Just Sold postcards to your marketing strategy.
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