In March 2021, the average list price reached an all-time high of $370,000, up 15.6% compared to this time last year.
Home sales were 9.1% higher than one year ago and although the mortgage rates have increased slightly to the highest levels this year at 3.09% for a 30-year fixed, there are reasons to believe the housing market will continue to be strong throughout 2021 (NAR source).
This means it’s still a seller’s market, which is the key point you’ll want to make when communicating with the homeowners in your CRM.
1. Nothing better than a warm call
Comb through your CRM for the warmest leads among your homeowners and start your campaign with these people as your target audience. Yes, even friends and family and past clients.
Pick up the phone and start dialing for dollars. And, naturally, during the conversation you’ll want to let them know how desperate homebuyers are for homes in the area and, oh, by the way, “Do you know anyone who might be considering selling their home?”
You’ll most likely not get the name of a red-hot listing lead, and that’s ok. You are now top-of-mind with these people.
2. Go back after lost listings
Not taking the listing after a presentation is painful. But, remember another old real estate lesson: “Stay in touch until they list – and beyond.”
St. Paul, MN broker Teresa Boardman once spoke about one of her most cost-effective listing generating techniques that you can copy.
Go through your CRM, looking for homeowners for whom you gave a listing presentation over the past three years.
Check the MLS to find out if the home ever sold with another agent. If not, take this condensed list of sellers and send them a Real Estate Times postcard. Catch them up on the current hot market and explain why now is the perfect time to join it.
Or stay in front of this hand-picked list for six months or more with a scheduled FARM, Get More Listings campaign. Learn more, HERE.
Remember, #StayHome made millions of homeowners overly familiar with their homes, and many have found that the home no longer fits their needs.
Always let these potential listings know how ideal the market is for sellers, how much equity they’ve built up, and about the super low current mortgage rates.
Very early in her campaign, Boardman had taken one listing and another homeowner felt like a “real strong possibility.” A third was debating renting out her home or selling it.
3. Don’t forget social media, especially now
Connecting with people on social media is so easy right now. Since the outbreak of the pandemic over one year ago, internet usage has increased 70%, according to Mark Beech at Forbes.com.
Studies from Pew Research claim that more than half (53%) of “… Americans say the internet has been essential in the past year.
The amount of time that Americans spend on social media platforms, in particular, has increased from 79 minutes per day in 2019 to 86 minutes per day in recent months.
There is a lot of engagement to be had right now online, particularly on social media.
Use all that important information you have up your sleeve to let sellers know that they won’t find a better time to sell their homes and to convince buyers that they should remain in the market.
Yes, inventory is super tight and many homeowners still aren’t getting what an amazing time this is to sell their homes for top dollar.
This is also the ideal time for real estate agents to market to niche prospects such as empty nesters, high-income renters, move-up market, fence-sitters, and more.
With nine campaign categories to choose from, it’s now quick, easy, and affordable to schedule a targeted campaign.
Hurry! FARM Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 4/17/21).
TO LAUNCH AN FARM CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your FARM Scheduled Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here