Friday, June 21, 2019

Lisa Gray

Lisa Gray
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

“The holiday season is a perfect time to reflect on our blessings and seek out ways to make life better for those around us.” – Terri Marshall

What a perfect quote for Realtors.

You help people discover the place they embrace as home, where they raise children, nurture relationships, and seek comfort and peace – and that help truly makes life better.

So when you are reflecting on blessings, include the combination of characteristics and skills that you have, that allow you to help people in such a positive, life-changing way.

Then take some time to reflect on everything you have accomplished in 2017.

In the daily grind we get so close to what we are doing, the outcome we are after, and the high stakes associated with that outcome, we can lose sight of the bigger picture.

We forget that little wins throughout the year can add up to meaningful big wins overtime.

For instance, at ProspectsPLUS! we had an important goal of our own.

A committment to raising $50,000 for St Jude Children’s Research Hospital®. We matched contributions on our website, dollar for dollar, and offered 1, 5, & 10 optional donations at check out. With smaller donation levels you might think our goal is a bit too big.

But we achieved it!

Little by little, donation by donation, we climbed that hill to an incredible joint success with our amazingly generous customers!

That’s how goals often are accomplished…

In small steps – a few forward a few back – all the while keeping an eye on the prize until you get there.

Now it’s your turn, to take a look back at the goals you set last year and the effort ‘over time’ that went into achieving them.

It’s a great precursor to deciding what it is you want to accomplish in the new year.

Once you are done, take a few moments to celebrate your accomplishments!

…Then prepare your new goals for an explosive 2018!


PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The 2018 Online Real Estate Business Plan

Treating your business like a business is a vital component to succeeding long term in this industry. While some agents put together elaborate business plans, detailing every aspect of their marketing plans, business goals and budget needs, there is something powerful to be said for keeping it simple. Check out our one page Online Real Estate Business Plan.

2. The Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer.

3. A 12 Month Strategic Marketing Plan

The Master Marketing Schedule is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence.

Remember, we are always here to help you in any way we can. Reach out to our support team at 866.405.3638 for help with new mailing lists and marketing materials for 2018. 

How long is long enough?

Heading into the new year with visions of grandeur floating in your head?

How this year is going to be the year that’s…


If only you could figure out the answer that nagging question swirling around in your head, “I spent time and money on a bit of marketing last year and it went nowhere, how will this year be any different?”

Well, here’s what statistics tell us —

If you’ve sent out a few marketing pieces throughout the year in the past, it’s going to take much more than that, to get the results you are after.

But how much more?

A strategic ongoing focus

A strategic focus that includes mailings, phone calls, emails, door knocking and community involvement — to be specific.

Don’t forget the 3-7-27 marketing rule of success discussed in the last blog (3 contacts for name recognition, 7 to associate your name with your business, and 27 to be known and trusted enough to do business).

The bottom line,

Don’t be tempted to stop your marketing efforts after a few sporadic tries. Understand the science and psychology behind marketing.

Historically most transactions or calls happen after five to seven contacts or more.

An effective month by month plan

A successful marketing plan includes a combination of the following:

Ongoing monthly direct mail with periodic direct response offers, interspersed with email marketing, phone calls, and neighborhood visits.

Follow this strategy and you are well on your way to putting yourself on the map.

What to send for impact 

Holiday Postcards:

Every month you have the opportunity to add a seasonal timely touch to your marketing.

Be sure to include a personal message on the back and follow this card up with a friendly, “anything I can do for you?” phone call every few months.


Free Offer Postcards:

These are great direct response pieces to send that highlight compelling free offers such as, free market analysis, list of homes and list of resources. These offers encourage interest and low-risk hand raising.

Content Postcards:

These powerful, content-rich cards have timely topics with consumer-friendly information that sets you up as the expert resource in your market.

When to scale back?

How about never?

During the holidays many agents slow down their marketing as social obligations gear up and the industry appears to take a breather.

Be the agent who takes the opposite approach.

Stay top of mind without any lag in exposure so you can hit the ground running in January while other agents are just getting back in the game.

This coming year CAN be your BIGGEST and BRIGHTEST ever!

By expanding your ongoing marketing actions and touch points throughout the year, to ensure your business continues to thrive and grow.

Start making a great impression today, then do it again next week, next month, and so on.

Your business and your bottom line will thank you for it.

Interested in a strategic one year marketing plan that has already been done-for-you? Take a look at our Master Marketing Schedule. Need our assistance?  Our team at ProspectsPLUS! is available at 866.405.3638 and excited to answer your questions.