There seem to be two camps when it comes to using CRM’s the “believers” and the “non-believers”. Even NAR has weighed in with their own statistics on CRM use and success.
Now we want YOUR opinion! Please make sure you’re voice is counted in this nationwide survey by responding below!
It’s been one heck of a ride, right? An amazing decade or so of a hot, hot, hot sellers’ market.
Imagine the relatively new real estate agent who joined the ranks during this period. The only market they know had homes selling within a week, bidding wars, multiple offers, and staggeringly high prices (and, thus, commission checks).
Buyers’ agents during this period were, to say the least, stressed out. Clients were repeatedly disappointed with refused offers, having to compete against other, often deep-pocketed, buyers and those whose housing budget was so stretched to the max that they dreaded the results of each Fed meeting.
How will those new agents, and listings agents in general, adapt to the “new normal” that’s about to smack us upside the head?
The First Time Buyer Series is shown above. Click Here to see more.
Since back in the day, listing agents have known that any real estate market has two sides, and the sellers’ side of a switch to a buyers’ market is tough to navigate.
Being shoved out of the driver’s seat into riding shotgun is frustrating, so these sellers are hard to convert.
They’re not going to go easy into that goodnight of lower home prices when just a month or two ago, their neighbor’s home sold for $50,000 more than your CMA’s suggested list price.
Agents may find it challenging to deal with buyers who now have the luxury of being able to nit-pick over price and terms. They’ll relentlessly compare desirable homes to the 5 others nearby that are for sale, knowing that time, for once, is on their side.
Flex your relationship-building muscles because instilling trust with clients and potential clients is critical in the early stages of a market shift.
Earning their trust through being candid, honest, and up-front can help you manage their expectations and lead them to make better decisions.
You can do this.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
How many more hours will you sit in front of the phone, trying to gin up the motivation to pick it up and dial for dollars?
Is there anything more boring? Is there anything more stressful?
If cold calling is a mega lead generator for you, by all means, have at it. But, believe it or not, there are tens of thousands of agents who are sick of it (yes, we made up that number).
For these agents, we offer alternatives. No, they’re not unique or even new. But we’ve met plenty of agents who’ve used at least one of these strategies with great success.
“Every 42 seconds, there is one divorce in America,” according to statistics gathered by Wilkinson and Finkbeiner, a San Diego, CA law firm.
We must warn you that working with divorcing couples isn’t for the timid agent. It is, however, quite profitable for those agents who pride themselves on their ability to remain impartial and have tons of patience.
Once you’re up and running with it, you’ll likely find that lead generation is positively zippy compared to cold calling.
Since “Almost 50 percent of all marriages in the United States will end in divorce or separation” (Wilkinson and Finkbeiner), you’ll have a steady stream of business.
Aside from the aforementioned impartiality and patience, divorce real estate agents must be consummate communicators, have endless patience, and exhibit utmost tact. Add to that someone who thrives on working under pressure, and you have the perfect person to work with clients in a deeply acrimonious relationship.
How to find these folks?
Get more tips from watching these videos at YouTube.com:
Sure, landlords are making bank right now, but there will always be some who just want out from under the burden of being a landlord.
Like other lead gen techniques, marketing to landlords takes persistence and consistency to work.
Again, direct mail is the most efficient way to build your pool of landlord leads. A current market report and/or CMA would be welcome and appreciated. Follow-up touches can include Just Listed/Just Sold homes near the rental and quarterly market updates.
Farming is an amazing way for people to become familiar with you and to build brand recognition.
Sure, you can create a real estate farm and cold-call homeowners, but the beauty of this lead gen technique is that you don’t have to. There are plenty of ways to keep in touch with the homeowners in your farm area that don’t involve using a phone.
Direct mail is the ideal vehicle, and you’ll find a variety of products (from Get More Listings postcards to a Market Dominator newsletter (sent through EDDM) to Homes & Life Magazines and more, right here at ProspectsPlus.com.
Check out this blog post to learn much more about farming in general and circle prospecting in particular.
None of these real estate lead gen strategies will make you an overnight sensation. But choose one or two and vow to give it your all—to be consistent and persistent — for the rest of the year, and you may just find you’ll never need to make another cold call.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Before the pandemic, the demand for paper products across multiple markets within the industry had been decreasing steadily, causing many mills to shift their focus to other types of paper or shut down completely.
Then, COVID-19 caused significant and complex supply chain disruptions as many borders closed and facilities were forced to slow or shut down to protect workers’ health.
The paper industry is a global network weaving together raw material sources, manufacturers, shippers, and suppliers. The legacy of the COVID-19 disruption is likely to linger for years to come, but there are other factors contributing to current paper shortages to consider.
However, new challenges are adding to the current difficulties in providing clients with high-quality paper products.
Because paper production is a global industry, political unrest and supply chain breakdowns resulting from Russia’s invasion of Ukraine have further threatened an already precarious issue.
Russia is the source of a significant amount of raw materials, but the loss of global certifications has impacted the amount of readily available pulp inventory.
The Content Card Series is shown above. To see more, Click Here.
In the US, increasing labor costs, environmental restrictions, and aging, expensive equipment replacements resulted in multiple mill closings.
Overseas mills supplied by overseas raw materials markets stepped into the paper production gap but are scrambling to pick up the slack in raw material supply but lack the infrastructure currently to take on additional capacity.
Additionally, many US and large overseas mills had already shifted toward paper board production as a more profitable product. Demand for certain types of paper, such as print and magazine, had declined for years.
During the pandemic, the need for cardboard and packing materials soared, and more mills shifted to accommodate this surge.
Many manufacturers in the paper industry had migrated to a “just in time” (JIT) model of production, which emphasizes a reduction in long-term inventory that can be costly to maintain in favor of relying on a nimble and responsive supply chain.
However, the combined effects of COVID-19 and multiple areas of unrest globally have exposed breaks in the chain, resulting in shortages. Post-COVID, demand across all paper products skyrocketed, and inventories are now depleted.
Companies are now shifting away from JIT as they attempt to meet the ever-increasing demand for every type of coated and graded paper.
Analysts are even raising concerns about election ballots and materials as local and state governments scramble to find sustainable suppliers.
Unfortunately, geopolitical issues, global health emergencies, supply chain disruptions, and changing consumer demand have all united to create perhaps the most challenging position the paper industry has ever seen.
However, manufacturers, suppliers, governments, and others are working tirelessly to right the ship and stabilize the industry, and there is hope on the horizon as organizations continue to work together.
You’ve heard the saying, “when they zig, I zag?”
Many marketers, including agents, have decided to step back from direct mail marketing during this paper shortage, waiting for a point down the road when their “dream” postcard paper returns.
Be sure to thank those agents if you run into them because their decision to stop marketing has resulted in less competition in the mailbox for you.
In other words, is there EVER a good time to disappear from sight when you have a business? I’ll answer that question with another famous saying, “out of sight, out of mind.”.
Don’t let your real estate business become a victim of this reality.
If COVID taught us anything about business survival, it’s that you can always find a way to overcome and adapt no matter what mountain is in front of you, as long as you keep forging ahead.
Regardless of whether direct mail is printed on 120-pound paper or 100-pound paper, the following statistics still apply:
73% of people nationwide prefer to be contacted by brands via direct mail.
90% of direct mail gets looked at and read.
Direct mail offers a 29% return on investment.
59% of consumers say they enjoy getting mail from brands
Advertising mail is kept in a household for 17 days on average.
Studies show a 125% increase in inquiries from consumers who received mail.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
QR codes are everywhere—in magazines, on supermarket shelves, and even in TV ads.
While QR codes (quick response codes) have been around since 1994, they have only recently become an integral part of advertising and marketing for businesses.
Fast forward to 2022—QR codes are more ubiquitous than ever in business marketing. But can QR codes be an effective marketing tool in real estate? You bet!
Here are five ways to effectively integrate QR codes into your real estate marketing.
Most smartphones can read QR codes and immediately route the user to a landing page or website.
Listing your agent website on the For Sale sign may generate some online traffic, but placing a QR code on the sign, as well, is more efficient. It will quickly send potential buyers directly to where you want them, such as an appointment signup form.
QR codes enable prospective buyers to instantly arrive at a virtual tour they can take anytime, anywhere.
Real estate agents can use virtual tours to show homes to a limitless number of people any time, day or night.
More people are buying homes they have never seen in person than ever before. QR codes bypass several steps and funnel people exactly where they want to go.
Call To Action Postcards with QR Code free offer URLs added. See more designs, HERE. Add a Free QR Code to your Photo Gallery, HERE.
A strong call to action is the foundation of high ROI marketing.
Use a QR code on your marketing as a quick and easy way to send people to a free home market analysis offer.
Check out the Call to Action Series of postcards for done-for-you templates that have free offers already included, HERE.
Adding a QR code to a traditional tool like a business card adds dimension and fully engages prospective buyers’ attention.
In the last three years, nearly three-quarters of people surveyed stated they turned to their phones to gather information before making a purchase. For many, a smartphone is an indispensable tool that can help them compare and contrast home features and details. Even in-person visitors will scan a QR code to ‘revisit’ the home later.
Recent studies show that 70% of consumers say mail is more personal than the internet and 40% say they will try a new business after they’ve received direct mail. Clearly, direct mail marketing continues to be one of the most effective ways to generate interest.
Recipients who receive your direct mail piece now have an opportunity to capture your QR code and store your contact information for future use.
Additionally, QR codes on direct mailers can deliver critical information to real estate agents, who can then capture this data and determine the campaign’s effectiveness.
Placing a QR code at a home showing or after bringing buyers in for a tour can encourage more honest feedback about what worked and what didn’t.
Potential clients may be reticent to talk in person and prefer leaving their impressions online. A QR code that takes people directly to a simple feedback form offers the opportunity to gather essential data, leading to more conversions.
Get More Listings II Postcard with QR Code contact info added to front & back. See More designs, HERE. Add a Free QR Code to your Photo Gallery, HERE.
Adding QR codes to your marketing toolbox can help you reach a wider audience and connect buyers and sellers more quickly. QR codes allow people to skip extra steps, saving time and making them more likely to complete the action or task.
Power up your current marketing tools like business cards and postcards with a QR code.
In the most competitive housing market in years, QR codes could give you the edge you need to beat out the competition and close the deal.
FOR YOU: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
We recently conducted a survey asking real estate agents nationwide if they were on track to meet their 2022 goals.
The results were surprising.
16.8% said they will surpass their goals. 25.5% said they will meet their goals, 21.7% said they will be within 20% of their goals, but a resounding 36% of agents stated they may not even get close to hitting their goals.
The following are three tools that will help you lay the foundation for some attainable six-month goals and then help you stay on track for the rest of the year.
As the late Yogi Berra has said, “If You Don’t Want to End up Someplace Else you need to
know where you’re going”.
Unless, of course, you want to spend the rest of this year flailing about for leads, clients, and income.
Therefore, decide on your six-month goal to shoot for achieving by year’s end. Whether that’s a specific GCI or a certain number of closed deals, this goal should define how you run your business for the remainder of the year.
And, how about making a vow that the journey to that destination is one that you enjoy regardless of where the market goes?
To get started, dig out your business plan from the beginning of the year and take time to ask yourself some questions:
Then, get clear on how many contacts you need to make to get the closings required to hit your income goal.
The free One-Page Business Plan is a quick and easy way to figure out what you need to do every week to reach your year-end income goals.
Just plug in a few easy numbers, and you are pointed to the weekly contacts, listing appointments, and closings needed to make your income goals a reality.
Another survey question that we asked agents was what marketing challenges consumed most of their time on a monthly basis.
39.5% of these agents stated that “deciding what to focus on each month” was their biggest time stealer. The second highest response at 27.2% was, “creating new marketing materials”.
This is not the first time we’ve heard these responses to this question. That’s why we created the 2022 Real Estate Marketing Planner (and made it available to you for free).
The 2022 Real Estate Marketing Planner is a powerful guide that defines what marketing to do and when. This planner offers a monthly calendar with holiday observances and weekly SEND, CALL, SEE activities.
Four key market segments are included in the weekly plan: Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence, along with their recommended corresponding campaigns.
Determining how much to allocate for your 6-month marketing budget can be challenging. However, understanding this number can dramatically increase your chances of achieving your bottom line.
The Free Online ROI Calculator, allows you to discover how much to
spend on your marketing based on your revenue goals.
Outlining your goals and how you will reach them financially is the backbone of any successful real estate business plan.
The time is now to let go of areas you fell short of your business goals in the first half of this year and move forward armed with the resources and a plan to dominate for the rest of this year!
PLUS: When you have time…below are some more marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
4. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Top real estate experts and economists have weighed in on the current housing market. Now, we want your expert opinion. We’re asking real estate agents across the country to answer the following question.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Adding borders and shadows to your real estate marketing piece is an easy way to draw attention to new listing and sold images, an agent photo, and a company logo.
Now you can showcase your gorgeous property photos with a colored border or shadow and really make them POP!
The Feature Property Flyer shown below has property shadows and a team photo border added.
The Homes & Life Magazine shown below has a team photo border added.
A Just Sold Postcard shown below has a colored property photo border added.
A Postcard Back shown below has a colored agent photo border added.
Your property photos, logo, and agent photo are now even more memorable with the addition of these easy-to-add colorful borders and shadows!
To see the quick steps to adding borders and shadows to your images on ProspectsPLUS.com in just seconds watch our video below.
“Do You Even Need a Real Estate Agent to View a Home Anymore?” asks Robert Farrington at thecollegeinvestor.com.
While he admits that “… viewing properties online will never replace checking out a property in person,” he offers two ways to view homes without an agent: “open houses, or you could simply go to the house and peek in the windows!”
Yes. He. Did.
Imagine the homeowners at the effect of this advice, with potential buyers creeping around their property, peeking in their windows.
“The only time you actually need to call a real estate agent is if you want to get inside the house without breaking in!” Farrington concludes.
One agent bravely responded to Farrington in the comment section: “Getting people who don’t know you to trust you and understand your value is hard enough without articles like this.”
So true.
When you meet a new client, there is most likely mistrust from the get-go and your first job is to win them over.
Let’s take a look at what some of the experts suggest to help you win this battle.
Your first lengthy interaction with potential buying clients is an ideal opportunity to distinguish yourself from other agents they may have spoken with. It’s also the start of building the rapport required to instill trust.
Aside from the routine questions (when they plan on buying, whether or not they’ve seen a lender, etc.) consider asking why they are buying a home.
The answer to this may give you valuable information on which to start building a relationship, so pay close attention to what they say.
Whether your potential buying clients are getting married, growing their families, or just want a suitable space for Fido, the information gleaned from asking this question is something you can use to help build rapport.
The First Time Buyer Series is shown above. To see more designs, Click Here.
Don’t be the agent so many real estate consumers complain about– “he kept showing us homes that were too big” “too small” “that didn’t have a pool” or “we’re in the wrong school district.”
As a buyer’s agent, think of all the rapport-building time that’s lost when your buyer takes a separate car and follows you from listing to listing.
Stop taking separate cars to view homes for sale. Use the driving time to get to know the client:
The time between viewings is so valuable. It provides the perfect opportunity to get to know your client and for him or her to get to know you.
In real estate, rapport is the basis of trust. The more that leads and clients get to know and like you, the more they will trust you enough to refer you.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Good job on drumming up some future business. There comes a time, however, when you’ll need to start working on converting your leads into prospects and prospects into clients.
Listen, if you got into real estate to become a full-time lead generator, that’s cool. Not much money in it, but have at it.
If, on the other hand, you aren’t converting those leads into prospects and then into clients but want to learn what it takes, read on.
There are far too many agents who think that the snake-oil peddling coach, book, or podcast will lead them to prospect conversion heaven. Sure, there are a lot of great coaches, how-to books, and podcasts out there.
But, there’s no super-secret script or dialog. A magic bullet to close prospects just doesn’t exist.
Perhaps this is because real estate is a long game. The truth is, there is no one thing that leads to conversion; it takes a combination of personal qualities, habits, knowledge, and more.
“Customers are more likely to trust salespeople who show confidence in themselves and what they are selling,” according to the experts with Business Queensland.
Knowing your business, inside and out, and knowing your “product” also help you sell the benefits:
The southern California agent I once interviewed who took the time to visit every new listing, whether he had a buyer or not, exemplifies getting to know the product.
The Looking For Listings Series is shown above. To see more designs, Click Here.
The new agent who tagged along with a mentor for a solid year ended up with more real estate knowledge than many seasoned agents. That is what knowing your business is all about.
The listing agent who was presented with a problem that might impact a home’s market value, and came up with a solution in seconds, showed an impressive amount of confidence and knowledge.
Think about challenges that you and other agents have encountered and their possible solutions. Think creatively.
Get out in the market and view listings in your typical target clients’ price range. When someone asks about the home at 123 Main St. you can offer details, confidently.
Believe me, this is impressive.
When you can answer every question a prospect throws at you, when you can offer solutions to their problems, you’re one step closer to being the conversion king or queen.
As we mentioned earlier, we have a few other brilliant tips to help you convert your leads and prospects. Keep checking back because part two is coming up soon!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
The following are several housing market headlines from the past few weeks,
“Is the US Housing Market Headed for a Crash?”
“Will US House Prices Go Down this Year?”
“This Might be a Housing Bubble.”
“Yes, this is likely the worst housing market ever for first-time buyers. But it still may be a good time to buy a home (really)”
Is it any wonder that American real estate consumers are confused? Even some who work in the industry (especially new real estate agents) are a bit befuddled, not knowing which way to point their marketing dollars.
Calm and focused are qualities to hang on to with all your might during these times of uncertainty.
Many people equate being calm in the face of adversity to being fearless. The difference between the two is that “… you can’t control your fear response. Remaining calm, however, is the choice to respond a certain way despite the fear,” according to Tanner Christensen at creativesomething.net.
And, frankly, this is something you have experience doing. Consider this, you decided to join the ranks of an industry that offers little certainty when it comes to getting paid. That, my friend, is the perfect display of a calm, focused individual if you ask me.
That’s a memory worth hanging on to and bringing to mind when you need a boost in confidence during these crazy market headlines and industry predictions.
Becoming somewhat of an expert in the various aspects of your business will do wonders for your psyche, as well. When you’re confident in your answers to questions and solutions to problems, the unshakable factor is built-in.
So, what do you need to expand your knowledge about? Here are a few ideas to get you started.
Marketing: A combination of online and offline marketing is an amazing strategy. They require, however, different approaches and may have different audiences.
Drill down to the basics, such as choosing to understand why so many agents are spending their marketing dollars on direct mail marketing as well as, choosing to automate their marketing. Once that’s mastered and direct mail marketing campaigns are in place, move on to the next marketing strategy.
Finance: Don’t count on your clients’ lenders to teach them about mortgages. Learn or brush up on, different forms of financing a home and what the various GSEs offer. Get to the point where you can explain the mortgage process, start to finish, in just a few minutes.
Construction basics: A NAR study finds that 60% of buyers want their real estate agent to be able to point out possible problems with a home.
To become that agent, learn all you can about construction regulations in your area. What permits are required for various improvements? If septic systems and wells are common in your market, get to know everything you can about them.
Much of the research can be done online. Just ensure that the source is credible.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
And, there is ONE THING that you can do that will help accomplish everything we’ve mentioned above,
Ready to launch your next postcard campaign and keep those listings flowing? CLICK HERE.
And, you can launch your campaign in just minutes.
Here are 5 ways a scheduled postcard campaign can help you meet your goals for the second half of 2022:
So Choose a campaign From one of our 10 categories listed below:
SOI, Farm, Holiday, Absentee, Renters, Expireds, FSBO, Investors, Recruiting, Just Sold Follow-Up.
And, remember, you don’t pay for each month’s mailing, until it goes out (and you can cancel or change your campaign at any time up until the night before each mailing – no penalties).
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
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