scheduled campaigns

Curl Up with a Good Book and Improve Your Real Estate Business

Dec 9, 2021

Fall has its good and not-so-good points. Cleaning leaves from your home’s gutter gets tiresome. Firing up the fireplace on a chilly fall evening, on the other hand, is something to look forward to after a long day slinging real estate.

Grab an afghan, pull up a comfy chair, and crack open a good book. Read on to find two suggestions we think will help get you motivated, back on track, and ready to take on 2022.

“The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results,” Gary Keller and Jay Papasan

Published in 2013, Keller and Papasan’s book has garnered plenty of accolades. With 10,255 ratings at Amazon.com, 81% gave it 5 stars. But, that’s not all.

From the book’s Amazon page, we learned that “The ONE Thing” has earned:

The number 1 spot with Wall Street Journal, USA Today and the New York Times
A dozen book awards
Goodreads’ “Top 100 Business Book of All Times”
A spot-on national bestseller lists more than 575 times

What do Amazon reviewers say?

“… one of the best books I’ve ever read”
“amaaazing”
“… I am sooo happy I bought this book”
“This book helped me focus more on my business goals”

Oakland, California super-agent Kenny Truong, credits Keller’s book “… with helping him ignore the temptation to branch out to too many markets and refocus on his core farm area…,” according to Paul Hagey at Inman.com.

Only 1% of the reviewers gave the book one star. Among these reviewers, one says that the authors claim as their own a very old concept, another is that the authors could’ve gotten the point across in a blog post and yet another says “The entire book was fluff. It just constantly spoke in general terms.”

**There’s still time to get your holiday cards out! See more, HERE**

We recommend “The One Thing” for all agents, but especially beginners. Get your business habits off to a solid start by reading this book.

Find it at ThriftBooks.com and Amazon.com.

“The High 5 Habit: Take Control of Your Life with One Simple Habit,” Mel Robbins

Ms. Robbins’ publisher begins the explanation of her latest work thus:

“In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.”

In case you’re not familiar with Robbins, she is a former criminal defense attorney for Legal Aid in NYC, a CNN legal analyst, best-selling author, wife, and mom of three.

She has lived what she preaches and, apparently, it works.

Eighty-nine percent of Amazon reviewers award the book 5 stars. They rave about the encouragement they found within the book’s pages, especially welcome in present-day America.

Here are samples of a handful of Amazon reviewers:

“Written with total abandon and enthusiasm, it’s easy to be drawn into these pages …”
“The … version is now covered in notes and 4 days later I am already feeling huge benefits from implementing things in this book.”
“This is not just fluff, it is practical, life changing tools, you can really use, and for me it is making a huge difference …”

If you find your mind cluttered with self-doubt, if you crave serving an eviction notice to the “nagging critic” in your head, if you’re unable to celebrate your success because you’re too focused on what might go wrong, you may want to curl up with this book.

Find “The High 5 Habit” at Amazon.com and BarnesandNoble.com.

Ready to target Baby Boomers? Right now, you can get 100 Baby Boomer prospect list contacts for FREE

BABY BOOMER LISTS ARE ON SALE FOR 3 MORE DAYS!

HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

USE PROMO CODE: BOOM100 to get the first 100 prospects free.

5 Reasons to Go After Baby Boomers RIGHT NOW –

Two sales in one (downsizing & selling one home then buying another smaller home)
Baby boomers make up nearly half the seller’s market
They’re seasoned buyers/sellers. They’ve sold homes before and understand the process.
They know what they want. Making for an easier transaction.
They have a higher amount of equity in their home than most sellers, meaning more money to spend on a new home.

Discover Baby Boomer Prospects in your area, now, CLICK HERE!

This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. The Become a Listing Legend Free eBook

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Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

6. The Free Online ROI Calculator

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Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

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The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

Hey Neighborhood Expert: Are You Walking the Walk?

Dec 7, 2021

Think back to the Great Recession. “Banks seized more than 1 million homes in 2010,” compared to 100,000 in 2005, according to the staff at theweek.com.

Mysteriously, almost overnight, scores of real estate agents across the country became “short sale experts,” promising underwater homeowners that they could help them avoid foreclosure.

Today, we have “neighborhood experts.”

Many of these agents, however, pay lip service to the title. After all, it sounds like a good thing to say—everyone else is doing it—so they slap the phrase on their websites, hoping it’ll give them cred.

It doesn’t. Within two minutes of speaking with them, real estate consumers figure out that it’s all smoke and mirrors.

If you’re going to talk the talk you need to walk the walk. Trust us, it’ll impress even the most skeptical homebuyer or seller.

The Market Dominator and Homes & Life Magazine shown above, learn more, **HERE**

How to walk the walk

Like many of us, real estate consumers have become suspicious of common marketing practices and expect proof that we aren’t merely paying lip service to a slogan.

So, be prepared to commit yourself to yours in a substantial way:

Tour all new listings in your chosen neighborhood. This way, if asked, you’ll be able to answer, immediately, instead of having to look up the information in the MLS. Impressive.
Keep an eye on what city officials may be proposing for the area in which you specialize. Being able to share this info, off the top of your head, will be impressive.
Join the Next Door pages of your neighborhood. Become the resource for information about everything from the area’s recreational amenities to who to call to fix a broken window.
Consider holding an annual event for the entire neighborhood. One agent we know gives away pumpkins near Halloween, another holds an annual crab feed and, yet another, has a wreath decorating party at Christmas.
Publish local information such as a relocation guide or area resource guide.

Get the word out that you’re their neighborhood real estate expert

The best way to get the word out to the neighbors about your expertise is with direct mail. Provided the area you’ve chosen isn’t too large, it’s cheap and it’s quick.

Then, keep the campaign ongoing to ensure that your name remains top-of-mind when it comes time for one of them to buy or sell real estate.

What to send? The tried and true, of course:

The mega-sized Market Dominator newsletter
Just sold and just listed postcards
Market reports

Ensure whatever you send is branded and includes your website’s URL to help generate traffic so they can learn even more about why YOU are the neighborhood expert.

The bottom line? Build your image and reputation by becoming so closely woven into the neighborhood that you become part of its fabric.

Ready to go after Baby Boomers in your area market? Right now, you can get 100 contacts on a Baby Boomer Prospect list for FREE!

HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

USE PROMO CODE: BOOM100 to get the first 100 prospects free.

5 Reasons to Go After Baby Boomers RIGHT NOW –

Two sales in one (downsizing & selling one home then buying another smaller home)
Baby boomers make up nearly half the seller’s market
They’re seasoned buyers/sellers. They’ve sold homes before and understand the process.
They know what they want. Making for an easier transaction.
They have a higher amount of equity in their home than most sellers, meaning more money to spend on a new home.

Discover Baby Boomer Prospects in your area, now, CLICK HERE!

This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

Happy Thanksgiving!

Nov 25, 2021

At this Thanksgiving season, our thoughts turn to you.

We want you to know how much we enjoy serving you and how fortunate we are to work with you.

Thank you for your support this year.

We wish you and your family a Happy Thanksgiving!

Your ProspectsPLUS! Team

Real Estate Myth #2: Living Near a Highway Destroys a Home’s Value

Nov 23, 2021

“Environmental noise caused by traffic can reduce property values,” according to an online article from Road Engineering Journal, citing research from the 1970s and 1980s.

Other blanket statements such as “… the vroom, vroom, vroom of traffic right outside a bedroom window …” will negatively impact the value of a home, are far from accurate. In fact, these stereotypes can keep you from maximizing your near-a-busy-street listing’s potential.

There are pros and cons for homebuyers who purchase a home near a highway. The experts who’ve extensively studied the highway issue claim that results are a mixed bag.

Get your holiday postcards ordered now, HERE

Noise level

We found an interesting study on freeway noise, published by the Transportation Research Record Journal of the Transportation Research Board.

In it, the researchers found that “Freeway construction may have an adverse impact on some properties, but in the aggregate, property values tend to increase with freeway development.”

They also claim that the effect of freeways on property values varies according to the type of property.

The value of single-family homes experienced a negative impact while multi-family dwellings, such as condos, apartments, and commercial properties found a rise in value.

Finally, the study found that “… the most important factor in determining negative impact on property values appears to be the level of traffic on any major roads in the proximate area …”

The level of traffic implies the level of noise, which produced a more significant impact on values “… than the presence of a freeway per se.”

Consider a home in an inner-ring suburb near a highway compared to a home further out near a highway. The latter will experience less traffic and, thus, less noise and less of an impact on value.

Two additional considerations

Commuters may be willing to pay more to be able to hop on the freeway in the morning. Those who cherish a quiet night’s sleep, on the other hand, probably shouldn’t be looking at homes near a highway.

Then there’s this random tidbit: Those homes located near a depressed freeway are valued higher than those located near at-grade or elevated freeways.

Again, do the research required because what’s happening outside that bedroom window in your client’s chosen neighborhood may just have a positive impact.

While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

Right now Holiday scheduled campaigns are on sale!

Shown above: Holiday postcard campaign. Learn More, **HERE**.

HOW TO LAUNCH HOLIDAY SCHEDULED CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

USE PROMO CODE: HOLIDAY10 to get 10% off the first month of a Holiday Campaign.

Schedule a Holiday campaign, now, CLICK HERE!

This sale expires on 11/27/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche markets, geographic farming, sphere of influence, and past clients. –Click Here

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

New Agent: Get Online Now with THIS Easy Real Estate Website Platform

Nov 18, 2021

Your real estate website will be one of the most important marketing and lead-generating tools in your real estate business.

If you’re just starting out in the industry, however, you probably don’t have a lot of money to hire one of the larger real estate website development companies.

That’s ok. It’s important to get yourself online however you can, and a WordPress site may just be a sensible interim solution.

What is WordPress?

It’s surprising, but not everyone is familiar with WordPress. So, for the newbie, WordPress is an Internet-gobbling content management system, powering more than 26 percent of all websites, to a total of more than 70 million worldwide.

If that’s still too technical, think of WP as a blogging-platform website-builder-E commerce platform. Sort of a one-stop-shop, if you will.

Its popularity stems from the fact that it’s open-source, so modifications and improvements occur frequently and fixes happen rapidly, unlike closed-source software such as Microsoft Office or Adobe Acrobat.

WordPress is easy

The number one reason to consider WordPress for your agent website is that it’s so easy to use.

It offers not only one-click installation but functionality options that allow for easy updates to your site – even if you’re completely unfamiliar with blog publishing, RSS feeds, and IDX capability.

No developer or webmaster is needed for every little tweak you want to make.

WordPress is customizable

You won’t need to take coding classes to customize your WordPress site. Just think “widgets,” which are simple to use and give you design control over the WP theme.

There are widgets for just about any use, from advertising open houses and just-sold listings to user registration and social integration.

Google loves WordPress

Getting your website to rank higher in search engines is important to your real estate business and WordPress helps you do just that. When you use WordPress’ built-in features, such as tags and categories, Google learns what your pages are all about and that’s good for SEO (learn more about how to supercharge your site’s SEO, here).

Then, there are the SEO plugins that can help your site rank quickly. Best of all, they’re easy to install, even for the novice.

Of course, you’ll still need to walk the walk and talk the talk by ensuring that your site has relevant content.

It’s easy to add content

Yes, content is still king when it comes to generating traffic to your website. In fact, Google’s “Quality Rater Guidelines” insist that a website’s content should be “maintained and updated regularly” to receive the highest ranking.

And, how should agents accomplish this? By blogging, and fortunately, WordPress includes a built-in blogging platform that is a snap to use.

It’s all about IDX

At the end of the day, the main reason someone visits your website is to search for homes for sale in your market and they can’t do that without IDX (Internet Data Exchange) and its seamless integration into your WordPress site.

But it doesn’t stop there. You can include interactive maps and other search features as well. These include:

Sharing property data on social media
Allowing visitors to create a list of favorite listings and share them via email or social media
Enabling users to subscribe to new listing alerts
Integration with your CRM

Harnessing the power of WordPress and IDX for your agent site is the best step you can take right now for your new business.

It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people. A new year will be upon us before we know it. While penciling out your 2022 business goals, vow to leave the dated aspects of your business behind, where they belong.

Did you know our Farm, Get More Listings Scheduled Campaign is currently on sale 10% OFF the first month?

SALE ENDS IN 3 MORE DAYS!

Get More Listings Postcard Campaign (shown above). Learn more, HERE

TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

USE PROMO CODE: LIST10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 11/20/21.

Launch a Get More Listings Campaign Now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Reach Out to Your Sphere This Holiday Season

Nov 16, 2021

If you send holiday greetings to clients every year and haven’t even had time to think about them this year, time’s a-wastin’!

Although it’s still not too late to design and print your own greeting, you may opt for our nice array of holiday postcards.

Even if you don’t typically send greetings, if you hold an annual charity program or something similar, let folks know about it, while simultaneously reinforcing your brand into their awareness.

Thinking of sending email greeting?

Please. Don’t. Do. That.

Sure, it’s cheap and easy. But, email greetings during the holidays most likely won’t even be opened. They might also:

Give a feeling of not alot of thought in your greeting
Get lost in all of your other year-end emails

If an email holiday greeting is the best you can do, consider not sending greetings at all.

Use the good old U.S. Postal service or, deliver your card in person. Either of these methods is far more personal than a dashed-off email with a greeting cut and pasted from the internet.

Holiday Postcards are shown above, see more, **here**

Words, words, words

What will you say?

“Never mention ‘Christmas,’ ‘Hanukkah,’ or any other particular holiday,” says one online writer.

She states it’s important to be inclusive of everyone and warns not to alienate anyone.

Overall, it’s probably not a bad idea. But if you have folks in your sphere that you know, without a doubt, celebrate one of the religious holidays, a card specific to them would not only be appreciated, but they’ll know that you remembered them.

Dig deep for enough cash to buy a few different cards or postcards for these leads, former clients, or those in your sphere. Be daring and actually wish them a Merry Christmas (December 25) or Happy Hanukkah (which begins the evening of November 28, 2021, and ends on December 6, 2021).

Here’s an even better idea

Some people find Hanukkah cards offputting. Judith Martin, aka Miss Manners, calls them “insensitive,”.

So, consider skipping the winter holiday greetings and sending New Year cards instead. Not only will you avoid offending anyone in your sphere but your cards will arrive when the mailbox isn’t crammed full of other cards.

When to send

If you’ll be ordering your postcards online, it’s a good idea to get that head start that the department stores are so fond of. Order them a.s.a.p. On ProspeectsPLUS! you can schedule an order to go out anytime you like.

We also offer an array of holiday cards and New Year cards to choose from. Check them out, here.

While you’re online scheduling your Holiday postcards to go out, schedule a Get More Listing campaign as well. Right now you can get 10% off of Farm, Get More Listings campaigns.

Shown above: Get More Listings postcard campaign, available in the FARM campaign section. Learn More, **HERE**.

HOW TO LAUNCH A GET MORE LISTINGS CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

USE PROMO CODE: LIST10 to get 10% off the first month of a Get More Listings Campaign.

Schedule a Get More Listings postcard campaign, now, CLICK HERE!

This sale expires on 11/20/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Before Believing THIS Real Estate Myth, Check Your Sources

Nov 8, 2021

Here’s a real estate myth doled out to agents from the pros at Investopedia.com:

“A lot’s proximity to things like busy roadways and community centers may make it less desirable for resale.”

REALTOR® Magazine gives us something similar: “If your seller’s home is in a part of the neighborhood that borders a highway, train tracks, or an industrial area, it’ll likely fetch a lower price.”

While Investopedia is flat-out wrong (read why below), REALTOR® Magazine got it partially right.

The takeaway from this for real estate agents is to always check with more than one source when it comes to helping a client with an investment as large and important as real estate.

Believe it or not

University studies about several aspects of the housing industry litter the internet. Why take advice that is, on the face of it, either agenda-driven or based on anecdotal evidence? You owe your clients more than that.

The truth is, although “location” is critical to the present and future value of a home, the truth of the specifics of the location are a bit more complicated.

If you truly are your area’s “real estate expert, put in the time to perform proper research. You may be surprised by what you learn.

Location Myth: Homes near a railroad fetch a lower price

In 2007, researchers studying the issue of rail transit’s impact on home prices cited previous studies and claimed that the conclusions were “… not uniform.”

In other words, “location,” as you know, includes many variables. When it comes to a railroad, some of the considerations include:

Is the property commercial or residential?
Is the railroad a commuter line or heavy rail?
Is “railroad” referring to the proximity of railroad tracks or a station?
And, naturally, the addition or deduction of value for these properties depends on the region.

In the San Francisco Bay Area, for instance, a study reveals that a home “… immediately adjacent to BART [Bay Area Rapid Transit] would sell for close to 38% more than an identical house not near any BART service.”

Other studies find that a home located near the commuter rail in the suburbs of New Jersey and in Philadelphia also saw higher sale prices than homes further away.

On the flip side, homes located closest to a station area in Portland were worth less, “… due to the traffic and noise.”

We’ll feature additional location myths in the future. In the meantime, next time you hear or read that one of the drawbacks of living near a railroad is that it depresses property values, do some research on homes in the community you serve.

You and your client may be pleasantly surprised by what you learn.

The Fence Sitter postcard campaign is the perfect direct mail marketing tool to get prospects motivated to move forward. And, right now you can get 10% off Fence Sitter Campaigns.

Shown above: Fence Sitter postcard campaign, available in the FARM campaign section. Learn More, **HERE**.

HOW TO LAUNCH A FENCE SITTER CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Fence Sitter Series.

USE PROMO CODE: FENCE10 to get 10% off the first month of a Fence Sitter Campaign.

Schedule a Fence Sitter postcard campaign, now, CLICK HERE!

This sale expires on 11/13/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Why NOW is the Time to Re-Think Real Estate Handouts

Nov 4, 2021

Once upon a time in real estate land, agents used handouts as a large portion of their business marketing.

Today’s real estate consumer demands and expects “value” from those with whom they do business, even down to the stuff they get free.

While handouts may seem unnecessary to you, they’re actually an effective marketing tool to increase engagement and perfectly complement your marketing strategies.

Real estate handouts cut out the middle-man or woman

It’s probably not much of a stretch to claim that the average real estate agent will never make it to page one of Google’s search results for the most common real estate search terms, organically.

Instead of going after that holy grail, the marketing experts at clientexpand.com suggest advertising within the sites that do show up on page one. An example would be Houzz.com.

While that may make a nifty addition to your digital strategy, we think it’s best to cut out that middle step and go direct to the consumer.

Some possible topics for real estate handouts

The benefits of owning versus renting.
4 low down payment mortgage options.
Neighborhood real estate statistics (sold, pending, listed). Still one of the most-read pieces of information that homeowners receive. Especially valuable to out-of-town owners.
Client testimonials.
Community entertainment calendar.
Target tenants with a list of ways to improve credit scores.
Magnetic Football schedule cards and calendars
Tips for the FSBOs in the area.

How to use real estate handouts

Handouts can be one page (a typical flyer) or multiple pages, depending on the topic and your goal. Many agents find that direct response reports make ideal flyers.

Use them in:

Pre-listing packets
Listing presentations
Buyer packets
On your website
On doorknobs
As direct mail pieces
On windshields in parking lots
Use digital copies in your emails, on your blog, in your newsletters and as social media posts

Offered consistently, real estate marketing handouts not only supply valuable information to homeowners or tenants but cement your brand as the area specialist.

Going after baby boomers? The ideal handout to offer them is the direct response report 3 Easy Steps to Pain-Free Downsizing.

And, right now, you can get 100 Baby Boomer prospect list contacts for FREE – For 3 MORE DAYS!

HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

USE PROMO CODE: BOOM100 to get the first 100 prospects free.

Discover Baby Boomer Prospects in your area, now, CLICK HERE!

This sale expires on 11/6/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

3 Essential Branding Tips For The New Real Estate Agent

Oct 27, 2021

Welcome to the world of real estate, you soon-to-be-wildly successful agent. Your spanking new license, hung with a broker you probably just recently met, is your ticket to the big bucks – or so the story goes.

Between now and then, you may be hungry. You may be frightened about the future. You most likely will be financially challenged. Your sole focus will definitely be on securing one client – one deal – to help you stay in business long enough to get to the next one.

The ideal vehicle to get you to that deal – indeed, the very bedrock of your nascent real estate business — is personal branding.

Creating an impression, and the reputation you will eventually build, combine to generate your personal brand. Constructing your brand is job number one as soon as you’ve hung your license. Everything else falls into place once this is accomplished.

Read on for three essential tips guaranteed to help you fire up the iron and stick it strategically to your hide.

1. What makes you Remarkable?

“Unique” is a word that gets tossed around a great deal when it comes to discussions on branding. Among real estate agents, however, commonalities are more obvious than differences.

Let’s face it; the basic duties of every real estate agent are the same: you list homes, fill out paperwork, show houses and act as your client’s intermediary.

This is where personal branding comes into play. What makes you different from most of the others? Perhaps it’s your education – an agent with a Juris doctorate or even a staging certificate has an angle that many other agents lack.

Previous careers often play into an agent’s branding efforts as well.

As a former TV news anchor, Bob Sokoler with Re/Max Properties East in Louisville, KY is undoubtedly the best real estate video producer among the agents in the area. It makes him stand out, and he uses that as part of his branding.

Answer the following questions to help determine what makes you different:

What are your interests and passions? What motivates you?
What are your strengths? What behaviors, attitudes and abilities have consistently produced positive outcomes in your life?
Consider your education and previous work experience.

Get clear on what makes you remarkable. Those qualities, those aspects of you, are what will keep you from being a dime-a-dozen agent.

Then, state those qualities, commodities, or even quirks in a declarative statement that helps you get a handle on your brand. “I am a high-end real estate agent giving the sophisticated consumer a stylish and tailor-made real estate experience,” wrote a luxury agent.

2. Who is your Target Client?

Radio DJs are taught early in their careers to get a clear image of who they’re talking to every time they open the microphone. They’re told to imagine one person and to speak directly to him or her.

Define your target client. It may help to create an actual profile of this person. For instance, if your passion for golf has led you to decide to concentrate on golf course homes, your ideal client is, obviously, someone who plays a lot of golf. Is he retired with lots of spare time or a weekend warrior that hits the links as soon as the tie comes off? Golf isn’t cheap, so this client most likely has disposable income.

Once you know who your target client is, you’ll be in a better position to start thinking about how you’ll brand yourself to attract this client and others like him.

“A brand has to resonate with the target market by standing out in the sea of sameness, and fit like a glove based on one’s personal preferences,” suggests Ron & Alexandra Seigel of Napa Consultants, International

3. Try it on

You know what sets you apart, you have a handle on the types of clients you’ll attract, now you need to try some stuff on and see how they fit and how they’ll be perceived in the marketplace.

“Are you flashy, edgy, comforting, or sophisticated? Does that fit the consumer base you’re looking for?” asks Seattle broker Sam DeBord.

The “feel” you want to promote dictates how you’ll build the basics of your brand, such as “logos, fonts, colors and graphics that fit the theme and relate it to your customers,” DeBord says

Once you’ve found a good fit, you’ll need to build that brand into your website, blog, business cards, brochures, and everything else that makes up your business’s public face.

“Not every agent can be the top salesperson in town, but each can find their own branding niche: dog-friendly agent, houseboat sales team, modern design brokerage, stone-cold investment-negotiation expert,” DeBord explains.

“Then find visual guidelines and a business process to inform your specific customers that you are the right professional for their needs.”

What will you be known for in the marketplace? It pays to take the time to figure that out.

Are you ready to go after a specific generational niche? If so, create your targeted list HERE, then launch a scheduled Campaign in just minutes.

The Call to Action postcard campaign is the perfect direct mail marketing tool to get prospects reaching out to you. And, for 3 more days, get 10% off Call To Action Campaigns.

Shown above: Call to Action postcard campaign, available in the FARM campaign section. Learn More, **HERE**.

HOW TO LAUNCH A CALL TO ACTION CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Call to Action Series.

USE PROMO CODE: ACTION10 to get 10% off the first month of a Call to Action Campaign.

Schedule a Call to Action postcard campaign, now, CLICK HERE!

This sale expires on 10/30/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Hey Listing Agents: Go after these BUYERS

Oct 25, 2021

Millennials and baby boomers own the real estate market. While the former comprises the largest buyer pool (37%), the latter comes in quite close, at 32%, according to NAR’s 2021 Generational Trend report.

The problem with agents being so hyper-focused on millennials is that few have homes to sell. In fact, only 22% of them are sellers.

Boomers, on the other hand, are large and in charge of the seller’s market, owning 32% of it, right behind them, however, is that forgotten generation, Gen X.

While many veteran listing agents typically don’t actively pursue buyers, it may be time to change your strategy.

Members of Generation X, (age 45 to 56) are among the most likely to consider selling and for several reasons. Chief among them is to find a home that better fits their new normal: no more commute, working from home, homeschooling kids, and finding a large home so Mom and Dad can move in.

Gen X is in the house

While baby boomers hold the most money, Gen Xers earn the most of all living generations. They lost a lot during the recession – more than any other group. But, they’re currently the only generation to reclaim all the money lost.

Here’s what our research has turned up about Gen X’s home shopping wish list:

Most want a single-family home, single-story, 3 or 4 bedrooms, 2,315 square feet of living space or more.
The top 3 features on the wish list include exterior lighting, a laundry room, and Energy Star® rated appliances.
They crave extra storage space and room for a “relaxed” home office.
They care more about the home’s features than the neighborhood.

If you list a home that fits this description, hold it open, at least virtually, and laser-target Gen X buyers because the chances are good that they’ll be visiting or viewing.

How to reach these buyer/sellers

Chances are good this cohort has a house to sell as well, so targeting them is a brilliant strategy.

Suggest that the homeowners create some obvious storage solutions in the garage and stage them just enough to show that they truly are storage solutions. In other words, don’t pack them full of stuff.

If clients are replacing any appliances, convince them to go with Energy Star® certified appliances.

When staging the home, ensure that your clients’ laundry room looks amazing. You’ll find brilliant tips at:

If the home would work as a multi-generational home, let buyers know that up front, in your listing description and other marketing materials. Gen X is the largest cohort seeking these homes and their numbers grow every year.

As the generation most likely to have children younger than 18 living in the home, Gen X also craves space for the youngins.

This is why they’re the generation purchasing the largest and second most expensive homes.

Finally, if you sell real estate in the following cities (listed in order of popularity, most popular first), you’d be crazy not to target Gen X. These cities are getting the most searches from this generation, according to Lending Tree research:

Memphis, Tennessee
Jacksonville, Florida
Atlanta, Georgia
Washington, D.C
Orlando Florida

Are you ready to go after a specific generational niche? If so, create your targeted list HERE, then launch a scheduled Campaign in just minutes.

The Call to Action postcard campaign is the perfect direct mail marketing tool to get prospects reaching out to you. And, right now, get 10% off Call To Action Campaigns.

HOW TO LAUNCH A CALL TO ACTION CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Call to Action Series.

USE PROMO CODE: ACTION10 to get 10% off the first month of a Call to Action Campaign.

Schedule a Call to Action postcard campaign, now, CLICK HERE!

This sale expires on 10/30/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Build Your Real Estate Business for the Long Haul. Choose a Speciality

Oct 21, 2021

In the medical field, a physician that deals with the masses is a general practitioner. In the real estate industry, an agent that deals with the masses is . . . well, a real estate agent.

Just as there are medical specialties like neurosurgery and psychiatry, so are their specialties in real estate, yet the industry professionals have been slow to catch on.

Seth Godin, author, entrepreneur, marketer, and public speaker, in a speech to a group of real estate agents, talks about micro-specialization and claims that it’s the best way to build financial assets for the long haul.

Micro-specialization is drilling down into the various specialties you might offer and choosing just one. So, instead of being the guy or gal in town that handles everything from condos to ranches, you would be the Empty-Nest expert or the Move-Up Market, expert.

Then, you can employ hyper-targeted marketing until you own that specialty. It’s not a quick process, but if you stick with it, you will find long-term success.

Some Markets aren’t Conducive

Niche marketing in large real estate markets, such as Los Angeles or Chicago is easy. Agents in tiny markets, however, will probably find that the strategy narrows your potential client pool drastically and the benefits you might find in a large market just won’t present themselves.

Sure, it’s a Scary Thought

Many real estate agents are cut from the same cloth. They present like they’re unique in their market yet copy other agents. Does “It’s a GREAT time to buy a home!” ring a bell?

Why?

Because everyone else is doing it and because breaking away from the pack is frightening to many people. So, they allow the fear of driving away even one potential client to fuel their march, in lock-step, with every other agent in town.

Godin likens this fear to burning all other bridges in the industry. But to become memorable – to own a specialty – you must burn those bridges. You must step outside the safety zone of the pack.

The Bonus

Choosing a specialty comes with a bonus – branding and targeted marketing are a snap. Once you’ve settled on a niche, you know exactly who your audience is, you know where to find them and, sometimes, even their ages.

“Let me tell you, the day I decided to cut all the other specialties loose to concentrate on my niche, I was terrified. The future was so unsure, but I did it anyway,” one of our Florida clients recently told us.

“Am I sorry? No way!”

If you want to stop chasing business, choose a niche and own it. Become the First Time Buyer Specialist, the Absentee Owner Expert, or go after the Move-Up Market and let prospects come to you instead of you chasing after them — while competing with every other generalist in town.

You won’t be sorry.

Ready to own the Move-Up Market? Discover Move-Up Market Prospects in your area and get the first 100 prospects for free – for 3 MORE DAYS!

Right now, the first 100 on a **Move-Up Market Prospect List** are FREE TO YOU! (sale expires Oct. 23rd).

HOW TO FIND MOVE-UP MARKET PROSPECTS IN YOUR AREA.

Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

USE PROMO CODE: MOVE100 to get the first 100 prospects free.

Discover Move-Up Market Prospects in your area, now, CLICK HERE!

This sale expires on 10/23/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Direct Mail Marketing on a Budget: How to Get the Best Bang for Your Buck

Oct 19, 2021

Why direct mail?

According to a CMO survey (a company that collects the opinions of top marketers), only 16.3 percent of marketers “are confident about recommending investing in social media marketing.”

If professional marketers aren’t able to justify spending their clients’ money on social media marketing, then you may want to pass for now, specifically if you’re working with a tight budget.

So where do you spend your marketing dollars when you’re funds are limited?

The proof is in the numbers

Direct mail marketings response rate, according to the DMA Response Rate Report, stands at nine percent to warm leads and five percent to cold.

In addition, the DMA states 56% of consumers believe print marketing is the most trustworthy of all marketing channels.

The email marketing response rate is one percent. Online display ads are even worse, at 0.30 percent.

Clearly, if you are looking for the best place to spend your limited marketing dollars, the answer is direct mail marketing.

How much should you allocate

Before getting clear on your budget you must understand your revenue goals and objectives.

As a guide, businesses spend, on average, 9.8 percent of revenue on marketing, according to the aforementioned CMO survey.

We see you wincing. But consider this: according to NAR, the overall budget item that agents spend the most money on every year is on their automobiles.

Cars aren’t exactly lead-generating machines, yet there you have it.

So, determine a percentage that you can feel comfortable with, based on your goals, and commit to spending that budget during the remainder of the year.

The following are three tips to get the most bang for your direct mail marketing budget

1. The List

For any marketing campaign to be successful you must know your audience. This is even more critical when you’re on a tight budget. Now is not the time to attempt to be all things to all people.

Call to Action Postcard Campaign is shown above

The easiest way to whittle down the audience is by first figuring out if you’re going after buyers or sellers. Make a choice.

This not only ensures that what you mail is relevant to the recipient, but helps you choose a farming area (subdivision vs apartment building, for instance).

Be very picky who you mail to. Throwing stuff against the wall to see what sticks is a sure way to burn through your budget with nothing to show for the time and money spent.

Once you have defined your target markets, use our mailing list tools to create your prospect list.

2. The marketing pieces

After taking into account how many mailed pieces your budget will allow you to send, it’s time to determine an economic format. Postcards are most likely your best bet. They’re inexpensive to print and mail.

If your budget is super tight, consider foregoing postage costs and delivering door hangers. The advantages to using door hangers include that they stand out more and because you’ll save on postage your list can be larger.

Disadvantages include the labor intensiveness of having to visit each home on your list. Also, door hangers aren’t quite as effective when used in neighborhoods where people routinely enter their homes through the garage.

3. Offer something

Come up with a compelling offer and feature that on your direct mail postcards. A free home price analysis, buy first vs sell first evaluation or a free home equity analysis are all effective options.

The idea is to move recipients to act or, at the very least, hang on to your postcard until they’re ready to act.

Bottom line

Now, when your budget is tight, isn’t the time to take chances with marketing your real estate business.

Jumping on time-consuming and costly social media bandwagons that don’t deliver your target audience or wasting time and resources on an email that may not be opened, let alone read, can wait.

Use your budget on marketing that has the highest response rate – direct mail marketing.

The Move-Up Market is a great market to target right now. Especially since, with our current sale, you can get the first 100 prospects on a Move-Up Market list for FREE!

Discover Move-Up Market prospects in Your Area and Get the First 100 for **FREE** with the Demographic Search Tool.

HOW TO FIND MOVE-UP MARKET PROSPECTS IN YOUR AREA.

Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

USE PROMO CODE: MOVE100 to get the first 100 prospects free.

Discover Move-UP Market Prospects in your area, now, CLICK HERE!

This sale expires on 10/23/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

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