scheduled campaigns

5 Ways to Use Memorial Day to Boost Visibility and Attract Sellers

Apr 27, 2025

Memorial Day isn’t just about honoring heroes — it’s also a perfect moment to reignite your real estate marketing.

According to the National Retail Federation, over 60% of Americans make major purchases or plan moves between May and July. Strategic direct mail during Memorial Day taps into this natural momentum.

1. Connect Emotionally with a Seasonal Messaging

Memorial Day themes of gratitude, community, and new beginnings create an emotional backdrop. Tie your message to these sentiments.

A heartfelt, local touch builds trust, and according to the USPS 2024 Mail Data Report, 70% of consumers feel mail is more personal than online communications.

2. Stand Out in a Busy Market

As the spring market heats up, homeowners are flooded with real estate advertising via digital ads, email, social media, and direct mail.

Holiday postcards are uniquely focused on celebrating and connecting with the homeowner receiving them. While other real estate marketing is geared more toward promoting a sale or listing, this results in you standing out in the market with a unique message.

In addition, the Association of National Advertisers reports that direct mail has a 5.3% response rate, outperforming email, paid search, and social media.

3. Showcase Listings and Special Promotions

Sending a holiday postcard doesn’t mean you forgo promoting a listing or applying a powerful call to action. Postcard backs are a perfect location for these messages. Feature new listings, free home valuations, or limited-time Memorial Day incentives on your postcard back. Any offers that create urgency, like a limited time Free Direct Response Report opt in.

Even a small “holiday exclusive” nudge can spark action — 61% of consumers say they’re more likely to engage with brands offering seasonal promotions (NRF).

4. Target Neighborhoods Strategically

Use targeted mailing lists to send postcards to neighborhoods showing high turnover or homeowner tenure of 7+ years. our Demographic Search Tool makes it easier than ever to pinpoint likely sellers in this category and a generate a mailing list in just minutes.

5. Strengthen Relationships

Even if they’re not ready to move today, Memorial Day direct mail plants seeds. Staying visible during key holidays with your sphere and farm leads to stronger brand recall when they are ready to list. Consider adding a postcard back promoting your personally branded Homes & Life Magazine.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

How 100 Real Estate Holiday Postcards Can Make a BIG IMPACT this Season!

Nov 8, 2024

Building trust and recognition within your community is essential for long-term success as a real estate professional.

One simple yet powerful way to establish and reinforce your presence is to send 100 holiday postcards to homes within a 10-mile radius of where you live.

Here are four ways this strategic outreach can stimulate new leads and listings:

1. Personal Touch Builds Trust Holiday postcards are more than just marketing materials; they are a genuine way to connect with your community.

Wishing your neighbors warm holiday greetings positions you as a friendly, relatable figure rather than just another agent. This approach fosters goodwill, reminding them that a knowledgeable and approachable real estate expert is nearby.

2. Introduce Yourself as the Local Expert Many homeowners may not know that a real estate professional lives just down the street. By sending a holiday card, you introduce yourself and share that you’re not just a neighbor but an expert ready to assist with real estate needs.

This subtle introduction plants the seed for future interactions and encourages neighbors to reach out when they need guidance on buying or selling.

The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

3. Stand Out from the Competition In the digital age, physical mail still holds an exceptional value.

A well-designed holiday postcard with a friendly photo and a personalized note helps you stand out from the flood of online advertisements.

When homeowners see your face and read your greeting, it’s a memorable touch that makes you their top-of-mind contact for real estate needs.

4. A Soft Way to Market Services Including a simple line, such as “Your neighborhood real estate expert wishing you a wonderful holiday season!” ensures that recipients know what you do without feeling like they’re being marketed to.

This non-intrusive approach invites curiosity and opens the door for conversations about their future real estate plans.

Sending 100-holiday postcards to your surrounding neighborhood is a practical, personable, and strategic way to build connections, establish credibility, and stimulate leads.

This simple investment in seasonal outreach could yield long-term relationships, referrals, and new listings, making it a win-win for your business.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

How Consistent Holiday Postcards Can Impact Your Real Estate ROI

Sep 11, 2024

Consistency in marketing is key to building recognition, trust, and long-term relationships, and holiday postcards offer a perfect, positive way to accomplish this.

Statistics show that consistent marketing yields far better results over time. According to the Data & Marketing Association (DMA), a prospect must hear from a business at least seven times before taking action.

Additionally, businesses that stay in regular contact with their audience are 60% more likely to be remembered when they are ready to make a decision.

This is why one-time mailings don’t have the same impact. Repetition builds familiarity, and familiarity builds trust, leading to a higher return on investment (ROI).

Holiday postcard marketing

Holiday postcards are especially effective because people love receiving them. They feel personal, festive, and thoughtful, making your message stand out in a positive way.

During the holidays, a well-designed postcard can convey warmth and good wishes while keeping your name and services in mind. It’s a subtle but powerful reminder of your real estate expertise without being overtly salesy.

Schedule your campaigns

Best of all, setting up a scheduled campaign on PRospectsPLUS! is incredibly easy and efficient. You can launch a campaign in just a few minutes.

Choose your design, customize your message, and schedule your postcards to be mailed monthly. Once set, your campaign runs automatically, keeping you in front of your market with minimal effort.

By committing to this consistent marketing approach, you’ll position yourself as a reliable, thoughtful agent, increasing your chances of long-term success.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

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Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

Craft the Perfect Campaign to Drive Real Estate Activity This Fall

Sep 9, 2024

As a real estate agent, this fall presents a perfect opportunity to connect with buyers and sellers through direct mail marketing.

With shifting market conditions—such as increased inventory and the potential for lower mortgage rates—your message should emphasize why this season is an ideal time for both buyers and sellers to act.

Here’s how you can craft and deliver the right message through direct mail.

Highlight More Inventory

In your direct mail to buyers, focus on the fact that housing inventory is at its highest since May 2020, providing more options and less competition. Let potential buyers know that now is the time to find their ideal home without the summer bidding wars.

Phrases like “More homes on the market mean better choices for you” or “Find your dream home with less competition this fall” can resonate well with your target audience.

For sellers, the message should emphasize that serious buyers are still looking despite the increase in inventory.

Direct mail can include a statement like, “Fall is the perfect time to sell—buyers are still actively searching and ready to make offers,” or “List your home now and take advantage of motivated buyers before the end of the year.”

Promote Lower Mortgage Rates

Another key selling point is the possibility of falling mortgage rates. Use your direct mail to inform buyers that lower rates could make homeownership more affordable.

Messaging like, “Mortgage rates are expected to drop—act now to lock in a lower rate,” or “Lower rates mean more buying power for you this fall” can help urge buyers to act quickly.

For sellers, lower rates can attract more buyers. In your direct mail, tell sellers that falling rates can bring more offers and increase competition for their home.

Consider using statements like, “More buyers will enter the market as rates drop—list now to maximize your sale,” or “Capitalize on buyer demand fueled by lower mortgage rates.”

Customize for Local Market

When crafting direct mail, tailoring your messaging to your local market is crucial. Highlight neighborhood-specific trends, including inventory levels, average home prices, and nearby amenities.

For example, “Our area is seeing a rise in new listings—don’t miss your chance to sell!” or “The perfect home in your dream neighborhood is waiting for you this fall.”

Additionally, use your direct mail to position yourself as a knowledgeable expert. Include a call to action like, “Schedule a consultation to discuss how you can make the most of this fall market.”

By using direct mail marketing that emphasizes the benefits of acting now, you can effectively reach buyers and sellers and help them seize the opportunities this fall market presents.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Two Real Estate Geographic Farms to Consider for Fall

Aug 7, 2024

So, what are your business marketing plans for spring 2024 real estate marketing? Sure, much of the decision-making will center around what’s happening with the economy.

Market soothsayers are hedging their bets when predicting what the Fed will come up with during the March meeting. The latest jobs numbers seem to be the fly in the ointment.

“But Fed officials have repeatedly indicated that they want to be sure that inflation is coming down sustainably before they’ll consider cutting rates, and a more balanced labor market is part of that,” says Molly Grace at BusinessInsider.com.

If you want to play it safe, you can rely on tried-and-true marketing methods. One of the best of these is farming.

Let’s look at three farms we think are worthy of your consideration.

Baby boomers in highly rated-school districts

This year, baby boomers will turn 60 to 78. Last year, the National Association of REALTORS’ surveys found that baby boomers now make up the largest share of both homebuyers and sellers.

In fact, this cohort makes “… up 39% of home buyers – the most of any generation – an increase from 29% last year.” That’s an astounding statistic. A 10% jump in real estate activity in one year? From a group of people who have been stubbornly sitting in the home they’ve lived in for 15 to 20 years?

They’re moving; you should be at the forefront of your market to capture this business.

Then, there are the Gen Xers and Millennial moms and dads who are still in the child-rearing phases, longing to get juniors into a good school district.

That’s the perfect starting point for an agent looking for a new marketing method: farm those baby boomers living in decently ranked school districts. I would market to all of them, particularly those who live in multi-story homes.

Stairs are hard on the knees and we’re betting they can’t wait to get into a home without the climb.

The Absentee Owner Series is shown above. To learn more, Click Here.

Absentee owners

While being a landlord isn’t quite as painful now as it was during the pandemic, the economy still isn’t where it should be, and many Americans are pinching pennies.

Because of this, many landlords are thinking about cashing out. This is an easy audience to market to because most of it is done via direct mail.

It’s somewhat quick and easy to set up, and landlords (most of them, anyway) are eager to learn about the market and what their rentals might be worth right now.

However, this one requires consistency in nurturing. Consistent mailings will keep you top-of-mind but don’t neglect the Just Listed and Just Sold postcards pertinent to the landlord’s property.

Spring will be here before we know it, so let’s get ready!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Outpace the Competition: Build Your 2024 Real Estate Marketing Strategy Now

Nov 15, 2023

The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do?

If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan.

It takes money

It may sound like a “well, duh” statement, but a marketing plan requires a marketing budget. Study your current year’s revenue numbers and commit to spending at least that on next year’s marketing.

A couple of years ago, Attom Data Solutions published the results of a survey of real estate agents, brokers, owners, and marketers to determine where they are “spending their largest portion of marketing dollars” and which method brings the best results.

Thirty-five percent of agents spent the most on social media while 20 percent spent the most on buying leads.

Regardless of how you spent your marketing dollars this year, the most important aspect of planning is that look back to figure out what worked and what didn’t. Naturally, you’ll want to reconsider underperforming real estate marketing methods and amp up anything that worked.

Chop your efforts into segments, such as:

Lead generation
Client retention
Building your SOI

Then, decide how much you’ll allocate for each in the budget. Naturally, you’ll want to spend the most on which effort brings you the best results. For some agents, client retention dollars result in the best ROI, while others may choose to go bigger on real estate lead gen.

Even if it’s just 2 percent of revenue, you’ll have enough money to engage and retain current clients “with simple tools and strategies,” according to Chris Beecher, president of thewholebraingroup.com.

Next, determine the strategies you’ll employ, such as social media, paid advertising, blogging, email, and direct mail marketing, and allocate an amount of the budget to each.

The Looking For Listings Series is shown above. To learn more, click Here.

How will you broadcast your marketing message?

How you will market in the coming year depends a great deal on your budget but also on those segments we mentioned earlier. Lead generation is costlier than client retention, so you may want to take a look at some of the less-expensive methods if you choose to focus on the former.

These might include beefing up your social media presence (by blogging more and posting to your preferred social media platforms), knocking on doors, etc.

A planner will help keep you on track

A planner is a must if you hope to keep your marketing efforts on track all year. We offer a Free 6-Month Real Estate Marketing Planner to help with this task (a new 2024 Planner will be available soon, so watch for the announcement in our weekly emails).

Although it’s important to create a coming-year marketing plan for your real estate business, don’t become a slave to it. If something doesn’t appear to be working, replace it with something else.

The key to success in real estate lead generation and client retention is consistency. Having a plan will ensure this.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Next-Level Real Estate Marketing. Fresh Ideas for Memorable Campaigns

Oct 23, 2023

Over the past few years, direct mail real estate marketing has seen a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the Association of National Advertisers (ANA).

Direct mail marketing’s “response rate ranges from about five to nine times greater than that of email, paid search, or social media,” according to the pros at datatargetingsolutions.com.

Pretty impressive, right? Yet, at least in the real estate industry, it’s still not utilized like it could be.

This leaves the door open for agents seeking an additional marketing vehicle and a way to stand out.

Niche real estate postcards

A few years ago, scientists at Temple University’s Fox School of Business Center for Neural Decision-Making teamed up with the Postal Service to study the circumstances under which email or direct mail was more effective.

Postcards were more effective in five of the nine tests performed.

The most popular postcard agents are familiar with are the time-tested Just Listed and Just Sold postcards, which are still highly effective. To stand out further in this market, consider a local market update on the postcard back or a QR code leading to a valuable direct response flyer opt-in.

To think outside the postcard box, there are a multitude of real estate niches that you can drill down and focus on to stir up interest.

Some popular niches include baby boomers, high-income renters, expired, absentee owners, FSBOs, move-up markets, and investors. The more obscure niches include divorce, foreclosure, estate sale, and notice of default.

ProspectsPLUS! has postcard designs available in all of the niches listed above, already done for you with the perfect message for the niche market.

Education Direct Response Reports

Direct response reports are a great educational tool, filled with valuable information homeowners appreciate.

You can share them on social media as a “free offer”, include them in your email newsletter as a free offer, add them to your website as an opt-in in exchange for an email address, or add them to your listing presentation folder and pre-listing packet.

Personally branded agent magazines

Consider a personally branded agent magazine to level up your real estate presence in a way that few agents do. Homes & Life Magazine is a done-for-you magazine with rich, full-color content.

It includes compelling, direct response-driven articles, and engaging lifestyle content, and costs less to send out than a greeting card!

Sphere or farm scheduled postcard campaign

When clients need a real estate agent, it pays to have an easily recognizable name at their fingertips. But coming up with fresh, eye-catching content and sticking to a regular schedule of sending this content out is incredibly time-consuming.

A scheduled, recurring postcard campaign is the easiest way to maintain brand exposure and stay relevant while freeing time for more high-level tasks.

According to Lenskold Group, 78% of marketers reported that marketing automation increased revenue.

And 75% of brands saw a return on investment within 12 months due to using automated marketing campaigns (Focus Research study).

Launching a scheduled marketing campaign is the best way to make every moment count in your business, raise your brand profile, and stay relevant.

ProspectsPLUS! offers over 40 scheduled postcard campaigns, including sphere, farm, renters, absentee owners, holiday, and other niche markets.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Overcoming Price Barriers: A Strategy for Buyer Success in a Challenging Market

Aug 13, 2023

It appears that the mortgage rate hikes have resulted in first-time buyers and others on tight budgets getting priced out of the market.

But there may be a way around this challenge.

Even though fixer homes aren’t as rock-bottom cheap as in the past, they can still present value to this pool of buyers.

And there are various loan programs that support the fixer home purchase. Let’s take a quick look at the two most popular: FHA’s 203(k) loan and Fannie Mae’s HomeStyle® Renovation Mortgage.

The FHA 203(k) Rehab Loan

If you haven’t had an opportunity to work with FHA rehab-loan buyers recently, there are a few changes you may not be familiar with.

The FHA 203(k) product, for instance, has new names for its two tiers:

The 203(k) Full loan is now known as the 203(k) Standard.
The 203k Streamline is now known as the 203k Limited.

Along with the new names came some small changes to each product. For instance, “Repairing or removing an in-ground swimming pool is allowed on both 203k Standard and 203K Limited loan programs with no dollar limitation as to bid amount,” according to the pros at Amerifirst Home Mortgage.

Other notable changes include:

The 203(k) Standard now allows for foundation work to take place even when the home isn’t going to be razed.
The Limited program now requires that the buyer submit a work plan wherein “… one or more contractors will provide the cost estimate or bids.”

Other changes were also made, and you can review them at Amerifirst Home Mortgage’s website.

Fannie Mae

Fannie Mae’s HomeStyle® Renovation Mortgage is a conventional loan backed by the GSE. The advantage this presents for your struggling clients is that “As a government agency, Fannie Mae exists to help make housing more affordable to mid- to low-income borrowers …” and those with “… poor credit histories and scores,” claims Lauren Bowling at Rocketmortgage.com.

This product is also ideal for those clients seeking a multi-unit home, such as a duplex, triplex, or quadplex, Bowling adds.

Naturally, there is a lot more to learn about these loan products, and you’ll find this information online at:

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

Summer Reading Essential: 3 Must-Read Books for Real Estate Agents!

Jul 17, 2023

We hope you’re able to take time this summer to relax and enjoy some downtime with friends and family. Even a solo day by the pool or at the beach would be cool, right?

Summer lounging and books are pretty much inseparable, and we’ve come up with a list of three that are worth checking out.

1. “Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No” Jeb Blount

Handling objections is one of the more challenging aspects of a real estate agent’s job. Trying to get inside someone else’s head to figure out where the reluctance is coming from seems impossible.

“Objections” by Jeb Blount helps you make it possible. Blount, a seasoned sales expert, provides valuable insights and strategies to help readers navigate through objection busting effectively and close deals successfully.

Each chapter focuses on a specific aspect of objection handling. We like the practical examples and real-life scenarios that make them relatable.

One of the strengths of “Objections” is its emphasis on the mindset and psychology behind objections.

Then, he provides actionable strategies and techniques to handle objections effectively.

The content might be considered repetitive at times, as certain concepts and strategies are reiterated throughout the book.

Overall, “Objections” is a valuable resource for any real estate agent who finds objection-busting challenging and is seeking ways to improve their negotiation skills.

Available at Amazon.com, BarnesandNoble.com, and AbeBooks.com

2. “Mindset Reset for Real Estate Success: How to Become #1 in Your Market While Enjoying a Balanced Life,” Orly Steinberg

“Mindset Reset for Real Estate Success” by Orly Steinberg is a compelling guide tailored specifically for real estate professionals.

One of the standout features of this book is Steinberg’s emphasis on work-life balance. The author acknowledges the demanding nature of the real estate industry and offers practical strategies to help readers avoid burnout and find harmony between their personal and professional lives.

Additionally, the book offers valuable insights into building and nurturing relationships with clients, which is always important in real estate.

Steinberg’s writing style is engaging and relatable, making it an enjoyable and informative read for both experienced agents and newcomers to the field.

Available at Amazon.com.

3. “The Real Real Estate Agent: Generate More Leads, Clients, and Referrals by Being Yourself, Having More Fun, and Making a Difference” by Aarin Chung

Judging by Amazon reviews, agents are loving this book. “The Real Real Estate Agent” by Aarin Chung focuses on authenticity, enjoyment, and making a positive impact.

Chung encourages readers to embrace their unique qualities, passions, and strengths rather than conforming to a generic mold of what a real estate agent should be.

Chung also explores the importance of having fun in the real estate business. The author believes that enjoying the process and finding joy in the work can have a significant impact on success.

The book also provides practical guidance on the basics: generating leads, acquiring clients, and maximizing referrals.

What we like best about the book is that Chung also addresses the importance of making a positive difference in the community. By giving back and being socially responsible, agents can create a meaningful legacy and enhance their reputation.

“The Real Real Estate Agent” is written in a conversational and relatable style, making it an enjoyable read for real estate professionals at all stages of their careers.

Readers who are already well-versed in personal branding and leveraging social media may find the book’s insights and strategies too basic or familiar. Available at Amazon.com, BarnesandNoble.com, and BooksAMillion.com.

The Real Estate Times Series is shown above. To see more, click here.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

Is Your Postcard Campaign Ending Soon? Avoid a Break in Your Listing Activity!

Jun 7, 2022

Keep Those Listings Coming!

And, here’s how to do it:

By ensuring homeowners are thinking of you so they call you when they’re ready to list.
Reminding people in your sphere that you’re the area real estate expert so they’ll refer you more often.
Keeping the marketing activity going all year that will ensure you achieve your annual business goals.
Completing a multitude of tasks that need to happen in your business in the most time-saving manner because “time equals money”.

And, there is ONE THING that you can do that will help accomplish everything we’ve mentioned above,

Schedule another recurring postcard campaign!

Ready to launch your next postcard campaign and keep those listings flowing? CLICK HERE.

What if You Haven’t Launched a Recurring Postcard Campaign Before?

The *Get More Listings* Postcard Campaign is shown above. See more, **HERE.**

There’s NO Better Strategy for Kicking off the Second Half of 2022 than with a Recurring Postcard Campaign!

And, you can launch your campaign in just minutes.

Here are 5 ways a scheduled postcard campaign can help you meet your goals for the second half of 2022:

You’ll get More Done – now that your marketing is on auto-pilot, you can focus on other areas of your business.
You’ll Stay in Continuous Contact – your sphere and farm will get the attention they deserve throughout the year so YOU get the listings you deserve.
You’ll Stick to your Marketing Plan – you’ll reap the rewards that a long-term marketing campaign is proven to provide.
You’ll Build New Relationships – you’ll cultivate new clients and expand your business and earning potential.
You’ll Brand Yourself an Area Expert – through continuous touches you’ll become known as the neighborhood expert in a specific neighborhood or community.

So Choose a campaign From one of our 10 categories listed below:

SOI, Farm, Holiday, Absentee, Renters, Expireds, FSBO, Investors, Recruiting, Just Sold Follow-Up.

And, remember, you don’t pay for each month’s mailing, until it goes out (and you can cancel or change your campaign at any time up until the night before each mailing – no penalties).

To get started now and keeping those listings flowing, CLICK HERE.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

New to Real Estate? Let’s Bust Two Myths About Building Your Business

May 23, 2022

Welcome to the real estate business. You’re joining more than 1.3 million other professionals, at varying stages of their careers.

In fact, nearly 30 percent of agents in the U.S. have less than two years of experience (and the largest share of that group is aged 45 to 54), according to the NAR, so you are in good company.

Your first few years in your new broker’s office will be an eye-opener. Some of your misconceptions about being a real estate agent will be corrected and you’ll hear conflicting advice on everything from how to generate leads to how best to construct your new website.

We’ve gathered some of the most common misconceptions new agents harbor and dragged them into the glaring light of reality.

By the way, since the majority of real estate agents are female, we’ll be using the feminine pronoun throughout. (Sorry guys).

SOI scheduled campaigns shown above are on sale 10% off the first month. Use promo code: SPHERESALE (offer expires 5.28.22). Campaigns shown from left to right are Recipe I, Get More Listings, Quotes, and Inspiration Series, To see more campaigns, Click Here.

Myth #1: Your broker is your boss

Reality: One of the hardest habits that new agents find hard to break free of is the “employee mentality.”

Sure, a handful of brokerages across the country hire agents as employees, but the vast majority of agents are independent contractors. They are, in reality, small business owners.

As an independent contractor, working under a broker’s license, your broker is not your boss. She cannot (according to the IRS):

Direct and control your work
Tell you where and when to work
Dictate which tools you use or where to purchase supplies and services
Limit your ability to seek out business opportunities
Guarantee a regular wage amount
Provide employee-type benefits, such as health insurance, vacation or sick pay, or a pension plan.

As a small-business owner, you create your schedule, budget, marketing plan, health insurance, and anything else required of the typical small business owner.

In other words, you are your own boss. The growth and success of your business are completely up to you.

Build a robust SOI with the Free BusinessBase Tool, **Here**

Myth #2: Your broker will provide you with leads

Reality: This one goes hand-in-hand with Myth #1. Unless your broker is your employer, you can typically count out getting leads handed to you.

As a self-employed agent, you’ll need to drum up your own business and fill your own pipeline.

How to start?

Get your real estate website up and running and fill it with hyper-local information
Offer to hold open houses for other agents’ listings
Fill your CRM with your sphere’s contact information and start calling them. Download the FREE Businessbase, HERE, for help building a robust SOI list. Then launch an SOI scheduled campaign, HERE.
Determine an area to start farming near where you live or in your own neighborhood. Launch a Farm scheduled campaign, HERE, to start branding yourself in the neighborhood.

One of the biggest myths that the public holds about real estate agents is that anyone can do your job.

Succeeding as an agent, however, requires far more than just getting your license. That being said, we know you can achieve success with the right tools and attitude.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

3. The BusinessBase, SOI building system

4. The Free Interactive Real Estate Business Plan

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

If You Need Real Estate Business, Get Out and Network

Apr 12, 2022

Remember the days when real estate agents considered themselves sales professionals?

Today, most consider themselves to be ace relationship builders and wince when anyone regards them as someone in the same category as a person who sells cars.

However, a strong, well-maintained network can sustain your business for decades to come.

But, wait, “network” isn’t only a noun

When you “… interact with others to exchange information and develop professional or social contacts,” and relationships, you are networking. Generally speaking, there are three types of networks that real estate agents participate in:

Professional
Peer
Client (or prospects and leads)

All three provide different results, but today we are addressing the potential client variety of networking.

While it’s the wise agent who schedules time to nurture their current networks, those a step ahead are also adding to it, by networking.

Networks should be diverse

Unless you’re building a professional network, choose events and opportunities outside of the real estate industry. This might include chamber mixers and school board or PTA meetings where you’ll be exposed to those who are active in bettering your community.

Diversity in your networking, however, is critical, so branch out to other opportunities as well.

Consider creating a community service network by joining the local chapter of the Lions Club, Rotary or Jaycees.

“If you consistently push your boundaries and work to broaden your sphere of connections, over time, you will run into opportunities that others would only be able to describe as luck,” suggests Maria Arauz with the Keller Center for Research at Baylor University.

The Content Card Series is shown above. See Content Card postcards, HERE. See Content Card scheduled campaign information, HERE.

Break the ice … Gently

Naturally, you’ll want your new network of possible clients to understand what you do for a living, but there’s a right way and a wrong way to let them know.

“If you go to networking events with the intention of just trying to sell to people, they won’t want to meet with you later because they know you’re going to pitch to them,” cautions author and keynote speaker Ivan Misner at entrepreneur.com.

These are the overtly salesy folks who approach others at events, business card in hand.

“Be interested, not interesting” Misner continues. “It’s not all about you.”

If you want to make a true connection, make the conversation all about them. No pitches, no asking for business.

Sure, it takes time to network. Step one is making the time. Step two is showing up.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

3. The BusinessBase, SOI building system

4. The Free Interactive Real Estate Business Plan

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

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