Once upon a time in real estate land, agents used handouts as a large portion of their business marketing.
Today’s real estate consumer demands and expects “value” from those with whom they do business, even down to the stuff they get free.
While handouts may seem unnecessary to you, they’re actually an effective marketing tool to increase engagement and perfectly complement your marketing strategies.
Real estate handouts cut out the middle-man or woman
It’s probably not much of a stretch to claim that the average real estate agent will never make it to page one of Google’s search results for the most common real estate search terms, organically.
Instead of going after that holy grail, the marketing experts at clientexpand.com suggest advertising within the sites that do show up on page one. An example would be Houzz.com.
While that may make a nifty addition to your digital strategy, we think it’s best to cut out that middle step and go direct to the consumer.
Some possible topics for real estate handouts
- The benefits of owning versus renting.
- 4 low down payment mortgage options.
- Neighborhood real estate statistics (sold, pending, listed). Still one of the most-read pieces of information that homeowners receive. Especially valuable to out-of-town owners.
- Client testimonials.
- Community entertainment calendar.
- Target tenants with a list of ways to improve credit scores.
- Magnetic Football schedule cards and calendars
- Tips for the FSBOs in the area.
How to use real estate handouts
Handouts can be one page (a typical flyer) or multiple pages, depending on the topic and your goal. Many agents find that direct response reports make ideal flyers.
Use them in:
- Pre-listing packets
- Listing presentations
- Buyer packets
- On your website
- On doorknobs
- As direct mail pieces
- On windshields in parking lots
- Use digital copies in your emails, on your blog, in your newsletters and as social media posts
Offered consistently, real estate marketing handouts not only supply valuable information to homeowners or tenants but cement your brand as the area specialist.
Going after baby boomers? The ideal handout to offer them is the direct response report 3 Easy Steps to Pain-Free Downsizing.
And, right now, you can get 100 Baby Boomer prospect list contacts for FREE – For 3 MORE DAYS!
HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.
Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.
USE PROMO CODE: BOOM100 to get the first 100 prospects free.
This sale expires on 11/6/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here