real estate marketing

More Listings, More Money: The Impact of Professional Photography

May 27, 2024

Someday, probably sooner than we imagine, sellers will be competing for buyers, while buyers will have vastly more choices in homes. First impressions matter, but never more so than when there aren’t enough buyers in the market.

When it comes to showcasing your listings, high-quality photography can make all the difference. If you’ve never used the services of a pro real estate photographer, you’ll want to read on to learn why you should.

And, most importantly, discover the questions you should ask to ensure you get the right photographer for your real estate business.

Why clear, compelling listing photos are important

It makes a great first impression

Your listings are essentially your products, and first impressions are crucial. Compelling photographs are the first point of contact for prospective buyers, drawing them in and sparking their interest.

Showcases a property’s best features

Skilled real estate photographers know how to capture a property’s strengths and minimize its weaknesses. They use their expertise in lighting, composition, and post-processing to make a home look its absolute best.

Increases online visibility

We already know from the various ocular movement studies that buyers’ eyes go right for the photo as soon as they pull up a listing. If there is no photo, they leave the page.

If the photo is dark, crooked, or otherwise amateur in nature, most will also leave.

Results in faster sales and higher prices

Properties with professionally photographed online listings tend to sell faster and often at higher prices.

The Inspiration Series is shown above. To learn more, Click Here.

Helps you ace your listing presentations

Who is more likely to ace the listing presentation, the agent with DIY photographs of past listings or the one with gorgeous, jaw-dropping photographs?

Here are the questions to ask when interviewing a photographer

Can I see your portfolio? Reviewing a photographer’s previous work will give you a sense of their style and the quality of their work.
Are you insured? Ensure that the photographer carries liability insurance in case of any accidents or damages during the shoot.
What equipment do you use? Ask about the type of camera, lenses, and lighting equipment they use to ensure they have the necessary tools for the job.
Do you offer post-processing services? Inquire about their editing and retouching capabilities to enhance the final images.
What is your availability? Confirm that the photographer can accommodate your scheduling needs, including weekends and evenings if necessary.
Do you provide virtual tours or drone photography? These additional services can enhance your listings and attract potential buyers. Yes, hiring a professional photographer will eat into your commission check. But without one, you may not even get the listing.

With the right photographer, you’ll have the tools to make a lasting impression and close deals more effectively.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Planner

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Online Real Estate Business Plan

The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here

4. The Become a Listing Legend Free eBook

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

Don’t Make These Mistakes with Expired Listing Leads, Part II

Dec 14, 2022

On a popular website devoted to helping small businesses, an agent and “Real Estate Sales and Marketing Analyst” offers up an article that includes several examples of expired listing letters “that work.”

Letter number two is my least favorite. It begins, “Dear Homeowner.”

If I received that letter, I would think that if the agent couldn’t even take the time to personalize his marketing letter, how much better will he do when marketing my home?

But the best one of the bunch is when the agent explains that he offers “clients a different, unique approach to getting their home sold despite the market conditions.”

And, what does he offer clients that’s so “unique” and so “different?” Here it is, in a nutshell:

“The effective use of the internet to maximize exposure for your home”
a CMA
an MLS listing
a virtual tour
and a bunch of other stuff that every single listing agent on the planet offers.

Then, there’s the advice on a Trulia thread from an agent who suggests agents should always visit the expired listing homeowner in person.

The Just Sold Follow-Up Campaign is shown above. To see more, Click HERE.

He describes the conversation you should have right up to what he calls his “big closing question,” the “money maker.”

He tells the homeowner that he never had a chance to visit the home while it was listed. “ … would it be okay if I had a quick peek at it right now?”

As a homeowner, my question when he asked to look at my home would be: If you’re the neighborhood expert and a mega-agent, why didn’t you look at the home during the 90 days it was listed?

Should you visit the homeowner? Sure, if you want to truly cement the idea that real estate agents are a bit aggressive.

Thankfully, you’re different

The one indisputable fact about expired listings, you will have a ton of competition when pursuing them. But, your competition will often approach the homeowner using ineffective advice offered by real estate gurus.

This should make it much easier to create a positive impression for the agent who can manage to come off as human, as empathic, and professional.

Those three qualities alone will set you apart from the agents you’ll be in competition against. So, personalize all communications with the homeowner, don’t be salesy, and come up with your unique value proposition – that “stuff” you offer or do that makes you better than most.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

3 Simple Rules to Gain Your Market’s Attention and Get Them Calling

Mar 29, 2022

Before you launch your next direct mail marketing campaign, make sure to add these rules to your list of must-do’s.

Rule #1 Provide a Compelling Call-to-Action

Retailers have an easy time with calls-to-action. Offering a percentage off, free shipping, or buy-one, get-one-free are all popular examples.

What about real estate agents though? What kind of call-to-action can you provide that might compel a recipient of your postcard to contact you for more information?

The following are a few examples that are attention-getting and have the potential to engage homeowners and get them requesting more information.

• Free Downsizing Review and Strategy
• Free Home Equity Analysis
• Free Vacant Home Sales Strategy
• Free Home Price Analysis

The Call to Action Series of postcards is shown above. To learn more about sending a one-time mailing, Click Here. To learn more about sending a recurring campaign, Click Here.

Keep in mind, however; the number of hoops you force your prospects to jump through to take advantage of these offers does impact the response rate, according to Bob McCarthy at DMNews.com. The more they have to do to receive that offer, the lower the response rate.

Rule #2 Utilize Standout Designs

“One strategy we use to get our highest response rates is to make the call-to-action the centerpiece of the direct mail piece,” McCarthy claims.

Whether you choose to include an image representing the free offer or use text to describe it, mention it boldly and repeatedly. Your message (its length and graphic requirements) determines the size and style of the medium.

Plan on keeping it plain and simple? A standard-sized postcard may do the trick, although jumbo, panoramic, and mega-sized postcards stand out in mailboxes, which makes for a genuinely lasting impression.

If it is graphics-heavy and you include substantial copy, using one of the larger postcard sizes (jumbo or panoramic) becomes even more important.

Choose a font that is easy to scan as people sift through their mail. As direct mail experts, we recommend using a sans serif font, such as Arial, rather than Times New Roman or another serif font.

Consider varying the font size throughout the text. For example, you can highlight important items with a larger version of the font you choose.

Additional design tips to keep in mind include ensuring your headline is bold and compelling, yet short and specific. Use lots of white space to make the piece appear to be easily digestible.

Subheadings are important, as they help guide the reader through the text.

Don’t forget to use high-resolution photographs, and avoid placing text over photos. Last note, ensure that your call-to-action stands out and that your contact information is easy to find.

Rule #3 Track Your Results

Tracking your results is vital to long-term marketing success.

In fact, the only way to continue to improve your marketing results, and achieve a higher ROI, is to understand what has worked and hasn’t worked in the past.

Of course, the easiest way to track your marketing is to make it a habit of asking each person who calls how they heard about you.

Another way is to make your free offer unique for easy tracking. When you receive incoming calls you will know immediately what marketing piece inspired their call based on the offer they inquire about.

One more popular method used by agents is to create a dedicated landing page on your website. The URL should be unique to the campaign, so you are able to learn your exact response rate (number of responses divided by the total number of pieces sent).

Marketing experts vary when quoting an “average response rate” for direct mail.

The most recent figure puts it at 9%. How close or far you are from that figure depends on how closely you follow the guidelines outlined above.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

How to Knock Their Socks Off BEFORE the Listing Appointment

Feb 22, 2022

You counsel your listing clients about staging their homes and improving their curb appeal.

Now it’s your turn to take your own advice. Amp up your professional curb appeal with a brilliant pre-listing package that will knock any prospective client’s socks off.

New to the biz?

A pre-listing packet contains information about you, your services, your track record, and what you do to successfully market homes.

Just as you want your clients’ homes to offer a brilliant first impression, so it goes with creating the same for yourself.

And you won’t have a lot of time to do that during the listing presentation. In fact, you’ll have exactly one-tenth of one second to make that first impression in-person, according to research by Princeton psychologists and researchers Janine Willis and Alexander Todorov.

So, knock their socks off before the listing appointment.

What to include in your pre-listing packet

Naturally, everything you include in the packet should be branded. Here are a few ideas on what to share with your potential listing clients:

About you and your team (if you have one)
Impressive sales statistics. Lacking those, consider using the brokerage’s statistics. Again, if they are impressive.
Success stories with testimonials as proof.
Your marketing plan, including examples of past marketing efforts, a list of websites and other vehicles you will turn to in your marketing efforts.
Anything that makes you stand out from other agents. For example, if you offer free staging and few others do in your market, that’s a value proposition worth mentioning.
Consider including the contracts and other paperwork that they will be signing when they list with you. Yes, you should still explain them when they list, but they’ll be familiar with the documents, allowing you to save time during the presentation.
A diagram or infographic of the steps they can expect to take during the sales process.

This list is by no means exhaustive, but it should give you an idea of what to include in a pre-listing packet.

Pretty it up

Upload Your Own Folders. See more **HERE**

The pre-listing packet doesn’t necessarily need to be a physical, bound handout. If you prefer, make it virtual. Many agents like to include their marketing videos, listing videos, and other virtual goodies, creating a virtual introduction to their services is ideal.

If you decide to go the other route, ensure that the presentation is professional, polished and reflects your business style and values, and is targeted to your potential client.

If you need help with design, check out fiverr.com. For a virtual pre-listing presentation, visit highnote.io. And don’t forget to check out our pre-designed presentation folders or design-your-own, HERE.

PLUS: When you have time…below are some free tools to help support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The BusinessBase, SOI building system

3. The Free Interactive Real Estate Business Plan

4. The Become a Listing Legend Free eBook

5. The Take a Listing Today Podcast

The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

We’re here to support you.

Your ProspectsPLUS! Team

3 New Year’s Resolutions for Hungry Real Estate Agents

Dec 30, 2021

If you’ve been in the real estate business for at least 5 years, congratulations! It’s a testament to your tenacity.

If you’re still struggling to achieve the level of success you desire, you’re not alone. However, now is the time to put the past behind you and start off 2022 committed to making your real estate business dreams a reality.

You can do this by executing at least one of the following 2022 New Year’s resolutions listed below.

Or adopt them all and truly DOMINATE IN 2022!

1. Resolve to let go of old expectations

Remember your pre-agent days when you thought that, to make the big bucks, all a real estate agent had to do was buy a fancy car, dress like Serhant, and schmooze with folks?

Not only that but there’s no boss in charge of your workday. You can come and go as you like and it won’t matter to anyone. Your pocketbook may take a hit, but you’re free and in control of your life.

Here’s a sample of some additional rookie agent assumptions and expectations:

Your broker will supply you with what you need to become wildly successful.
You’ll receive expert training on the day-to-day business aspects of real estate.
You are not accountable for your success.
You can work short days and weeks, take lots of vacations and still make a killing in real estate as a newbie.

If you still harbor any of these misconceptions, do yourself a favor and let them go. They aren’t serving you or your business growth.

2. Promise yourself to pursue more listings in 2022

2022 Real Estate Marketing Planner, **HERE**

Why? Because “when you list, you last.”

Sure, buyers are abundant in the current market, and finding a homeowner willing to sell is like trying to find gold in a silver mine.

But if you’re going to focus on one area of your business in 2022, and you hope to be wildly successful without putting in so many hours that you become a stranger to family and friends, concentrating on becoming a listing agent is critical.

Yeah, it’s a bit like trying to eat an elephant, but start slow and start small, taking one bite at a time.

The 2022 Real Estate Business Plan will walk you through just how many more listings you will need in 2022 to meet your goals.

3. Resolve to enter the new year with a solid marketing plan

Every business needs a roadmap for the upcoming year. Marketing goals and objectives are part of this roadmap. To meet them, you’ll need to know how to get there and the 2022 Real Estate Marketing Planner is the ideal guide to help you.

Check Out Two More Free Marketing Tools to Help You achieve Your Goals:

Online ROI Calculator
Online SOI Calculator

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

Become Unforgettable with the RIGHT Elevator Pitch. Here’s How

Aug 31, 2021

What do you tell people when they ask what you do for a living?

“I’m in real estate” is a common answer to the question. So is “I’m a real estate agent (or REALTOR®). Sure, those are answers to the question, but they aren’t exactly memorable.

Here’s how to craft a real estate agent elevator pitch that will make you unforgettable.

20 to 30 seconds

According to a Princeton University study, people form an opinion based on facial appearance within one-tenth of one second. Pass that test and then you’ll have a mere 20 to 30 seconds to wow them with your real estate elevator pitch.

Yup, it’s not much time, but if you can squeeze vital home information into the puny word count the MLS allows, you can certainly sell yourself in half of a minute.

It’s a tool you’ll use a lot

From responding to online leads to introducing yourself at cocktail parties and in marketing materials, a real estate elevator pitch is something you’ll find quite useful.

I love NextDoor.com, especially when a neighbor posts that he or she is looking for a real estate agent. Unfortunately, I’ve yet to see a really compelling response from agents. And, even sadder is that the agent responses are so similar they could be mistaken to have come from the same person.

“I go the extra mile” and “I go above and beyond” are common refrains. If that is your USP as well, please, do the industry a favor and dump it.

Agents can buy a NextDoor Neighborhood Sponsorship and, in my neighborhood at least, only three have done so. What they pay for, is an ad that looks like this (image left):

I haven’t come across an agent-sponsored ad yet that answers the questions suggested by the platform. Yet, they pay for the space.

Here’s a Sponsorship ad from another business (image right):

This phone and computer repair person understands the value of what he’s paying for and uses the space for all it’s worth with his or her elevator pitch.

Create your own real estate agent elevator pitch

“You know [the real estate pain point]? Well, I [solution]. In fact, [proof].”

That’s the formula for the ideal elevator pitch, according to author Allan Dib. “Good marketing takes the prospect through a journey that covers the problem, the solution and, finally, the proof,” according to Dibs.

Keep it quick. Keep it simple. Ensure it’s not too promotional.

Put in real estate terms, Dibs’ formula may look like this:

“You know how people who want to buy a home are having a hard time finding one? What we do is reach out to the homeowners in our database with a list of our buyers’ needs. This has been so successful that we have found homes for 25 of these clients just in the past 30 days.”

Go ahead and plug your elevator pitch into the formula or feel free to steal ours, if it fits.

Another way to grab your audience’s attention and keep it is with a Real Estate Times Series Campaign. The Real Estate Times Series has timely real estate news and statistics that is of value to homeowners.

Did you know, the Real Estate Times Scheduled Campaign is currently on sale for 10% OFF the first month?

Real Estate Times Scheduled Campaign (shown above). Learn more, HERE

TO LAUNCH A REAL ESTATE TIMES CAMPAIGN:

Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

USE PROMO CODE: TIMES10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires 9/4/21.

Launch a Real Estate Times Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

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Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

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The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

SURVEY SAYS! What Marketing Matters MOST to Real Estate Agents

Jul 15, 2021

There is nothing more important to us than helping real estate agents succeed. We continually work to discover new ways to make your work life easier and more effective.

This is why we conduct ongoing surveys, to find out what aspects of real estate marketing are most important to you for your success.

Below are the results of our recent nationwide survey revealing how agents across the country weigh in on all aspects of real estate marketing.

The results may surprise you.

Survey Question #1. How Close are you to Achieving Your Income Goals for This Year?

Survey Question #2. Where do you Focus Most of Your Marketing/Lead Generation Efforts?

Survey Question #3. How Many Contacts in Your SOI Do You Communicate With on a Monthly Basis or More?

Survey Question #4. How Much Do You Spend Per Month on Marketing and Promotion?

Survey Question #5. Which Niche Markets Have You Targeted With the Most Success?

Survey Question #6. What Marketing Challenges Consume Most of Your Time?

Survey Question #7. If You Were Guaranteed 3 Extra Closings a Year From a One-Year Scheduled SOI Campaign, or Your Money Back, Would You Do it?

Survey Question #8. Do You Know How Many Contacts You Should Have in Your SOI Based on Your Income Goals?

The Free Online SOI Calculator

To learn how many contacts should be in your Sphere of Influence based on your income goals, try the Free Online SOI Calculator now, CLICK HERE

The SOI Scheduled Campaigns “3 Extra Closings a Year” Guarantee

Statistics show that 66% of the business generated by top agents comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.

Consistently marketing to these groups is the key to the growth of your real estate business.

A Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.

Our 3 Extra Closings a Year Guarantee

We believe so much in the power of Scheduled Campaigns and what they will do for your real estate business we’re offering a guarantee.

Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

*SOI, Content Card* Scheduled Campaign (shown above). Learn more, **HERE**

With Scheduled Campaigns, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

Click the “GO NOW” link, below (from a desktop or laptop computer) to get started.

I’m Ready to Start Growing My Real Estate Business by Launching a Scheduled Campaign – GO NOW

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

The Second Half of 2021 Starts Now!

Jul 1, 2021

Are You on Track to Accomplish Your Goals?

To provide you with every tactical advantage during the second quarter of 2021, we’re giving you two free gifts.

The FREE 12-month Real Estate Marketing Planner
The Easy Online Business Plan (a weekly revenue-generator)

If you already have these tools, NOW is the time to revisit them to ensure you’re doing everything to stay on track and MEET your 2021 revenue goals!

1.The Free Real Estate Marketing Planner –

A powerful weekly guide that tells you where to focus your marketing attention each week of the year to achieve more closings. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence.

To Download your FREE Real Estate Marketing Planner, click the “GO NOW” button below.

2.Interactive Business Plan –

2021 Business Interactive Real Estate Business Plan

An easy online business plan that breaks down how many prospects, listings, and closings you’ll need on a weekly basis to hit your revenue goals for the remainder of the year.

To complete your FREE Interactive Business Plan online in just minutes, click the “GO NOW” button below.

Want More Referrals? Stay connected to your Sphere with a Content Card Campaign.

It’s currently on sale 10% OFF the first month – sale ending in 3 days.

SOI, Content Card Scheduled Campaign (shown above). Learn more, HERE

TO LAUNCH AN SOI, Content Card CAMPAIGN:

Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer). Use promo code: CONTENT10 to save 10% off the first month.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

Launch an SOI, Content Card Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

2. The Free Real Estate Mailing List Guide

3. Become a Listing Legend Free eBook

4. The Free Online ROI Calculator

5. The Free Real Estate Marketing Guide “CRUSH IT”

6. The Free 12 Month Done-For-You Strategic Marketing Plan

7. The Free Interactive Real Estate Business Plan

6 Podcasts to Keep you Motivated and on Track Throughout the Year!

Feb 4, 2021

What’s your plan for staying motivated with your real estate business this year? Whether lofty or grounded, it’s always a good idea to pencil in some “you” time.

Time for personal growth pursuits, time to dig deeper into various aspects of your business, time to get pumped up after those long, weary days that tend to wear us down.

We’ve rounded up 6 podcasts to help you out. Not all are real estate-related but we think they’re worthy of a listen.

1. “Happier,” with Gretchen Rubin

You can’t go wrong getting happiness advice from the author of “The Happiness Project” and four other bestsellers and a woman that the New York Times calls “the queen of the self-help memoir.”

Her sister, Elizabeth Craft, joins her in her award-winning podcast to discuss good habits, happiness and more.

We recommend Podcast 303, where the sisters discuss finding a ritual that will help you “Exorcise 2020 … Tips for Sticking to a Schedule When Working from Home,” and more.

This podcast does include ads and lots of chatter in the beginning. If you want to get to the meat of the episode, fast-forward to 7:25.

2. “The Tim Ferriss Show”

Tony Robbins says that to become the best at what you do, you need to study and learn from the best.

The author of the wildly popular book, “The 4-Hour Workweek,” Tim Ferriss helps you out with interviews of guests from a variety of industries, breaking down “… the habits and routines that contributed to that person’s success.”

Have you ever felt “stuck?” Yeah, most of us have. If so, you’ll love Ferriss’ interview with actor and author Matthew McConaughey, a man who grew up in a home where kids could cuss, but they were forbidden from saying the word “can’t.”

Launch an SOI Scheduled Campaign, **HERE**

The official title of this episode is “The Power of ‘No, Thank You,’ Key Life Lessons, 30+ Years of Diary Notes, and The Art of Catching Greenlights”

McConaughey steps in at 6:30, in case you want to skip the intro stuff.

3. (flashbooks) “The Greatest Salesman in the World” (Episode #12)

If you listened to the interview with McConaughey, mentioned above, you know that he credits Og Mandino’s “The Greatest Salesman in the World” for his success. Ever read it?

Have it read to you by host Dean Bokhari at flashnotes.com. This ingenious podcast is custom-made for the busy business person with no time to read.

If you haven’t read Magdino’s book, catch this episode because Bokhari reads it in full (it’s a short book).

4. “GSD Mode” with Joshua Smith

Phoenix agent Joshua Smith has garnered a spot on Wall Street Journal’s Top Realtor in America list as well as NAR’s “30 under 30.”

The voice and wisdom behind GSD, (short for Get Sh!t Done) Smith imparts his own experience and wisdom as well as provides interviews with other top performing agents and team leaders from across the country.

Although they are all worth a listen, we recommend two podcast episodes in particular:

“How to Handle any Objection,” from buyers, sellers, leads, etc.

“5 Tips To Help MASTER Lead Generation As A Real Estate Agent”

5. Women Rocking Real Estate

It’s astounding. The majority of real estate agents in this country are female yet few are hosting podcasts. It’s especially troubling when one considers that the top five agents in the country (sales volume), according to the RealTrends list, are women.

Thankfully, the industry isn’t completely bereft of female voices. Check out “Women Rocking Real Estate” with Canada’s Jennifer Percival.

Percival is also a coach, helping “women in real estate build a thriving, predictable business without using old school tactics.”

We recommend Episode #34, Reboot your Business in 9 Key Areas. Fast-forward to 6:40 (Percival is a bit chatty).

6. Take a Listing Today Podcast

The Take a Listing Today podcast is a show focused on providing marketing strategies with easy, actionable steps that help agents taking new listings and grow their real estate business.

They also have a Youtube channel, where they show step-by-step walkthroughs of many of their new marketing ideas. Making it super easy to know exactly how to launch the ideas for your business.

The show is hosted by Jim Studebaker and Todd Robertson, two experts in the field of real estate marketing.

We recommend Episode #70, Want More Listings With LESS Work? Schedule an SOI Campaign.

Whomever you choose to follow online and off, we hope you meet with great success in 2021.

There’s no better time than right now to launch an SOI Scheduled Campaign.

But Hurry! SOI Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 2/6/21).

Launch an SOI Scheduled Campaign, Content Card Series, **HERE**

TO GET STARTED:

STEP 1: Grab your SOI List.

If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.

Cowboy’s phone: 877-351-3663. Email: cowboy@prospectsplus.com.

STEP 2: Choose SOI Campaign, from the Campaign page, select your series, start date, and add your list, HERE.

And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

Launch a Scheduled Campaign now, CLICK HERE!

Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Has technology killed the real estate business card?

Oct 23, 2019

I recently read an online article that gave 42 examples of “real estate business cards that help you close the deal.”

Because, you know, your business card is a deal closer. At least in somebody’s universe.

In the real world, your real estate business card does serve several important functions, but closing deals isn’t among them.

Agent Introduction postcards are available in the postcard section under the Agent Introduction Series.

If it’s been a while since you’ve updated your cards, dive into the tips below to be ready for your 2020 real estate leads.

Start with the basics

The name of the game with business cards in 2020 is “simplicity.” This means dumping the fax number, paring down the superfluous and including only the basics necessary for a lead to contact you. At the least, include your:

Name
Title
One phone number
Email address
Company logo
Website URL — dump the protocol and prefix (https://www.) using only your domain name (ProspectsPLUS.com).

Reconsider adding your physical address; it isn’t necessary and it takes up gobs of space.

Here’s an example of simplicity in action that we found at 99Designs.com.

Don’t pinch pennies

Like your website and other marketing materials, your business card is a reflection of your brand image. Often, it’s among the first impressions you’ll give to a potential client.

You counsel your selling clients about the importance of curb appeal to their home’s first impression, right? The same holds true about marketing you and the services you offer.

Kick down the money necessary to create a professional, aesthetically-pleasing real estate business card.

If you’re creating one from scratch, be prepared for how intimidating a 3.5×2-inch blank slate can be. It’s tempting to fill every part of it with something – anything – but resist the temptation.

Lacking inspiration? Turn to your website’s branding concept and considering using those elements on your business card.

Pay close attention to font choice and use lots of white space.

Your final decision will be card stock. Naturally, you don’t want it to be flimsy, but how thick is thick enough?

The printing experts at Staples claim that most business cards are printed on 14 to 20 pt. card stock. They also suggest that you don’t go any lower than 14 pt. if you want your card to feel professional.

About that mug shot

“We’ve all seen those cheesy real estate agent business cards that always seem to have a photograph of them next to their contact information,” begins an online article about whether or not to include a headshot on a business card.

“It’s so common in this niche that you could practically make a template of what to expect … What’s the value when everyone else is doing it?” the author wonders.

Ouch.

There are good arguments on both sides of the issue, including the results of a test performed by an attorney and adjunct professor Eric Bryn.

His group sent 2,000 postcards containing identical messages. The only difference is that half had photos of a real estate agent and half didn’t.

Nearly 200 recipients responded to the mailing. All of them from the group that received the photo-less postcard.

Not one response came from a recipient of a card that included the agent’s photo.

The professor went on to explain that they’ve used this same testing method on other types of real estate agent marketing, such as business cards and websites. The results are always the same – pieces lacking an agent photo get better responses than those that include the photo.

If you decide to use a photo, check out our agent photo tips.

Technology has killed many old-school business practices, but the business card isn’t yet among them.

Sure, you can easily swap contact information with someone you meet at a convention via a smartphone, but swapping brand information requires something more.

Something like a real estate business card.

Order business cards with QR Codes and make it super easy for recipients to add your contact information.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here

5. The Free Online ROI Calculator

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