Two Important Factors to Consider When Choosing a Geographic Farm

Dec 16, 2021

One area of real estate marketing that can’t be ignored if you intend to enjoy long-term growth in your real estate business is Geographic Farming.

Why? Because it alleviates the ongoing frustration of constantly chasing new commissions.

You’re working strategically with a focus that will benefit you now and well into your future, ensuring you don’t end up like 85% of agents who continue to struggle.

The secret to choosing the right geographic farm

Adequate research is the key to locating the right farm for you and your business.

Even if you find a geographic farm that you think works for you based on location and number of homes your research isn’t done yet. There are two more crucial factors that can’t be missed.

Two Important Factors:

Turn-Over Rate – Ideally you want a location with at least a 10-15% turnover rate. You can easily determine the turnover rate by dividing the number of homes in the farm by the number of homes that have sold.
Competition – If you choose a farm that already has an agent who appears to have achieved penetration in that market, you will find yourself working much harder and longer to see any positive results. It’s preferable to find an area where an agent has less than 10% of market share. Or an area where a previously aggressive agent has slowed or stopped marketing.

Time to Take Action

Once you’ve chosen the perfect farm it’s time to take action.

Get out and meet the people in this location (weather and restrictions permitting) It’s time to make your name, face, and brand as visible as possible, to begin the process of becoming identified as the neighborhood expert.

Canvassing a neighborhood may be old school, but it also makes you highly competitive.

In a market where so many agents are relying on email and social media to spread the word, walking your farm gives you a definitive advantage.

Shown above, Holiday postcards. Mail first class by December 18th to arrive on time for Christmas. See more, **HERE**

Your goal is to help people get to know you, like you, and trust you enough to do business with you.

You can’t do that sitting in your office. In fact, statistically, it takes 27 contacts to create effective branding of who you are and what you do.

In addition, to walking your farm, send out direct mail marketing at least once a month and call them at least once a quarter.

A great marketing piece to send this time of year is a holiday postcard.

Work Smart – Automate

So, how do you free up the extra time your farm will need from you? By automating your marketing wherever you can.

The perfect place to begin your automation is with a postcard campaign. This ensures you are in front of your homeowners consistently no matter how busy you get.

More importantly, as the people in your farm become familiar with your face, they will begin to identify you as the real estate expert in their neighborhood.

And, people choose real estate agents who:

Know their neighborhood
And, know how to get results in their neighborhood

The Top 7% of Agents

The top 7% of agents in the country have one thing in common – they have strategic, focused long-term marketing in place.

They aren’t leaving things to fall through the cracks or living commission to commission. They’re following a solid, systematic plan to generate business utilizing a farm as one of their main areas of focus.

So, join the 7% by getting started choosing your geographic farm. Then launch a Get More Listings postcard campaign and begin the process of branding yourself as their neighborhood expert!

Right now, Geographic Farm Campaigns are on sale 10% off the first month!

Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, **HERE**.

To Launch a Farm Campaign,

Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.

Start now, CLICK HERE!

Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. The Become a Listing Legend Free eBook

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Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

6. The Free Online ROI Calculator

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Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

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The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

New Agent: Get Online Now with THIS Easy Real Estate Website Platform

Nov 18, 2021

Your real estate website will be one of the most important marketing and lead-generating tools in your real estate business.

If you’re just starting out in the industry, however, you probably don’t have a lot of money to hire one of the larger real estate website development companies.

That’s ok. It’s important to get yourself online however you can, and a WordPress site may just be a sensible interim solution.

What is WordPress?

It’s surprising, but not everyone is familiar with WordPress. So, for the newbie, WordPress is an Internet-gobbling content management system, powering more than 26 percent of all websites, to a total of more than 70 million worldwide.

If that’s still too technical, think of WP as a blogging-platform website-builder-E commerce platform. Sort of a one-stop-shop, if you will.

Its popularity stems from the fact that it’s open-source, so modifications and improvements occur frequently and fixes happen rapidly, unlike closed-source software such as Microsoft Office or Adobe Acrobat.

WordPress is easy

The number one reason to consider WordPress for your agent website is that it’s so easy to use.

It offers not only one-click installation but functionality options that allow for easy updates to your site – even if you’re completely unfamiliar with blog publishing, RSS feeds, and IDX capability.

No developer or webmaster is needed for every little tweak you want to make.

WordPress is customizable

You won’t need to take coding classes to customize your WordPress site. Just think “widgets,” which are simple to use and give you design control over the WP theme.

There are widgets for just about any use, from advertising open houses and just-sold listings to user registration and social integration.

Google loves WordPress

Getting your website to rank higher in search engines is important to your real estate business and WordPress helps you do just that. When you use WordPress’ built-in features, such as tags and categories, Google learns what your pages are all about and that’s good for SEO (learn more about how to supercharge your site’s SEO, here).

Then, there are the SEO plugins that can help your site rank quickly. Best of all, they’re easy to install, even for the novice.

Of course, you’ll still need to walk the walk and talk the talk by ensuring that your site has relevant content.

It’s easy to add content

Yes, content is still king when it comes to generating traffic to your website. In fact, Google’s “Quality Rater Guidelines” insist that a website’s content should be “maintained and updated regularly” to receive the highest ranking.

And, how should agents accomplish this? By blogging, and fortunately, WordPress includes a built-in blogging platform that is a snap to use.

It’s all about IDX

At the end of the day, the main reason someone visits your website is to search for homes for sale in your market and they can’t do that without IDX (Internet Data Exchange) and its seamless integration into your WordPress site.

But it doesn’t stop there. You can include interactive maps and other search features as well. These include:

Sharing property data on social media
Allowing visitors to create a list of favorite listings and share them via email or social media
Enabling users to subscribe to new listing alerts
Integration with your CRM

Harnessing the power of WordPress and IDX for your agent site is the best step you can take right now for your new business.

It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people. A new year will be upon us before we know it. While penciling out your 2022 business goals, vow to leave the dated aspects of your business behind, where they belong.

Did you know our Farm, Get More Listings Scheduled Campaign is currently on sale 10% OFF the first month?

SALE ENDS IN 3 MORE DAYS!

Get More Listings Postcard Campaign (shown above). Learn more, HERE

TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

USE PROMO CODE: LIST10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 11/20/21.

Launch a Get More Listings Campaign Now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Reach Out to Your Sphere This Holiday Season

Nov 16, 2021

If you send holiday greetings to clients every year and haven’t even had time to think about them this year, time’s a-wastin’!

Although it’s still not too late to design and print your own greeting, you may opt for our nice array of holiday postcards.

Even if you don’t typically send greetings, if you hold an annual charity program or something similar, let folks know about it, while simultaneously reinforcing your brand into their awareness.

Thinking of sending email greeting?

Please. Don’t. Do. That.

Sure, it’s cheap and easy. But, email greetings during the holidays most likely won’t even be opened. They might also:

Give a feeling of not alot of thought in your greeting
Get lost in all of your other year-end emails

If an email holiday greeting is the best you can do, consider not sending greetings at all.

Use the good old U.S. Postal service or, deliver your card in person. Either of these methods is far more personal than a dashed-off email with a greeting cut and pasted from the internet.

Holiday Postcards are shown above, see more, **here**

Words, words, words

What will you say?

“Never mention ‘Christmas,’ ‘Hanukkah,’ or any other particular holiday,” says one online writer.

She states it’s important to be inclusive of everyone and warns not to alienate anyone.

Overall, it’s probably not a bad idea. But if you have folks in your sphere that you know, without a doubt, celebrate one of the religious holidays, a card specific to them would not only be appreciated, but they’ll know that you remembered them.

Dig deep for enough cash to buy a few different cards or postcards for these leads, former clients, or those in your sphere. Be daring and actually wish them a Merry Christmas (December 25) or Happy Hanukkah (which begins the evening of November 28, 2021, and ends on December 6, 2021).

Here’s an even better idea

Some people find Hanukkah cards offputting. Judith Martin, aka Miss Manners, calls them “insensitive,”.

So, consider skipping the winter holiday greetings and sending New Year cards instead. Not only will you avoid offending anyone in your sphere but your cards will arrive when the mailbox isn’t crammed full of other cards.

When to send

If you’ll be ordering your postcards online, it’s a good idea to get that head start that the department stores are so fond of. Order them a.s.a.p. On ProspeectsPLUS! you can schedule an order to go out anytime you like.

We also offer an array of holiday cards and New Year cards to choose from. Check them out, here.

While you’re online scheduling your Holiday postcards to go out, schedule a Get More Listing campaign as well. Right now you can get 10% off of Farm, Get More Listings campaigns.

HOW TO LAUNCH A GET MORE LISTINGS CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

USE PROMO CODE: LIST10 to get 10% off the first month of a Get More Listings Campaign.

Schedule a Get More Listings postcard campaign, now, CLICK HERE!

This sale expires on 11/20/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Hey Listing Agents: Go after these BUYERS

Oct 25, 2021

Millennials and baby boomers own the real estate market. While the former comprises the largest buyer pool (37%), the latter comes in quite close, at 32%, according to NAR’s 2021 Generational Trend report.

The problem with agents being so hyper-focused on millennials is that few have homes to sell. In fact, only 22% of them are sellers.

Boomers, on the other hand, are large and in charge of the seller’s market, owning 32% of it, right behind them, however, is that forgotten generation, Gen X.

While many veteran listing agents typically don’t actively pursue buyers, it may be time to change your strategy.

Members of Generation X, (age 45 to 56) are among the most likely to consider selling and for several reasons. Chief among them is to find a home that better fits their new normal: no more commute, working from home, homeschooling kids, and finding a large home so Mom and Dad can move in.

Gen X is in the house

While baby boomers hold the most money, Gen Xers earn the most of all living generations. They lost a lot during the recession – more than any other group. But, they’re currently the only generation to reclaim all the money lost.

Here’s what our research has turned up about Gen X’s home shopping wish list:

Most want a single-family home, single-story, 3 or 4 bedrooms, 2,315 square feet of living space or more.
The top 3 features on the wish list include exterior lighting, a laundry room, and Energy Star® rated appliances.
They crave extra storage space and room for a “relaxed” home office.
They care more about the home’s features than the neighborhood.

If you list a home that fits this description, hold it open, at least virtually, and laser-target Gen X buyers because the chances are good that they’ll be visiting or viewing.

How to reach these buyer/sellers

Chances are good this cohort has a house to sell as well, so targeting them is a brilliant strategy.

Suggest that the homeowners create some obvious storage solutions in the garage and stage them just enough to show that they truly are storage solutions. In other words, don’t pack them full of stuff.

If clients are replacing any appliances, convince them to go with Energy Star® certified appliances.

When staging the home, ensure that your clients’ laundry room looks amazing. You’ll find brilliant tips at:

If the home would work as a multi-generational home, let buyers know that up front, in your listing description and other marketing materials. Gen X is the largest cohort seeking these homes and their numbers grow every year.

As the generation most likely to have children younger than 18 living in the home, Gen X also craves space for the youngins.

This is why they’re the generation purchasing the largest and second most expensive homes.

Finally, if you sell real estate in the following cities (listed in order of popularity, most popular first), you’d be crazy not to target Gen X. These cities are getting the most searches from this generation, according to Lending Tree research:

Memphis, Tennessee
Jacksonville, Florida
Atlanta, Georgia
Washington, D.C
Orlando Florida

Are you ready to go after a specific generational niche? If so, create your targeted list HERE, then launch a scheduled Campaign in just minutes.

The Call to Action postcard campaign is the perfect direct mail marketing tool to get prospects reaching out to you. And, right now, get 10% off Call To Action Campaigns.

Shown above: Call to Action postcard campaign, available in the FARM campaign section. Learn More, **HERE**.

HOW TO LAUNCH A CALL TO ACTION CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Call to Action Series.

USE PROMO CODE: ACTION10 to get 10% off the first month of a Call to Action Campaign.

Schedule a Call to Action postcard campaign, now, CLICK HERE!

This sale expires on 10/30/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Direct Mail Marketing on a Budget: How to Get the Best Bang for Your Buck

Oct 19, 2021

Why direct mail?

According to a CMO survey (a company that collects the opinions of top marketers), only 16.3 percent of marketers “are confident about recommending investing in social media marketing.”

If professional marketers aren’t able to justify spending their clients’ money on social media marketing, then you may want to pass for now, specifically if you’re working with a tight budget.

So where do you spend your marketing dollars when you’re funds are limited?

The proof is in the numbers

Direct mail marketings response rate, according to the DMA Response Rate Report, stands at nine percent to warm leads and five percent to cold.

In addition, the DMA states 56% of consumers believe print marketing is the most trustworthy of all marketing channels.

The email marketing response rate is one percent. Online display ads are even worse, at 0.30 percent.

Clearly, if you are looking for the best place to spend your limited marketing dollars, the answer is direct mail marketing.

How much should you allocate

Before getting clear on your budget you must understand your revenue goals and objectives.

As a guide, businesses spend, on average, 9.8 percent of revenue on marketing, according to the aforementioned CMO survey.

We see you wincing. But consider this: according to NAR, the overall budget item that agents spend the most money on every year is on their automobiles.

Cars aren’t exactly lead-generating machines, yet there you have it.

So, determine a percentage that you can feel comfortable with, based on your goals, and commit to spending that budget during the remainder of the year.

The following are three tips to get the most bang for your direct mail marketing budget

1. The List

For any marketing campaign to be successful you must know your audience. This is even more critical when you’re on a tight budget. Now is not the time to attempt to be all things to all people.

Call to Action Postcard Campaign is shown above

The easiest way to whittle down the audience is by first figuring out if you’re going after buyers or sellers. Make a choice.

This not only ensures that what you mail is relevant to the recipient, but helps you choose a farming area (subdivision vs apartment building, for instance).

Be very picky who you mail to. Throwing stuff against the wall to see what sticks is a sure way to burn through your budget with nothing to show for the time and money spent.

Once you have defined your target markets, use our mailing list tools to create your prospect list.

2. The marketing pieces

After taking into account how many mailed pieces your budget will allow you to send, it’s time to determine an economic format. Postcards are most likely your best bet. They’re inexpensive to print and mail.

If your budget is super tight, consider foregoing postage costs and delivering door hangers. The advantages to using door hangers include that they stand out more and because you’ll save on postage your list can be larger.

Disadvantages include the labor intensiveness of having to visit each home on your list. Also, door hangers aren’t quite as effective when used in neighborhoods where people routinely enter their homes through the garage.

3. Offer something

Come up with a compelling offer and feature that on your direct mail postcards. A free home price analysis, buy first vs sell first evaluation or a free home equity analysis are all effective options.

The idea is to move recipients to act or, at the very least, hang on to your postcard until they’re ready to act.

Bottom line

Now, when your budget is tight, isn’t the time to take chances with marketing your real estate business.

Jumping on time-consuming and costly social media bandwagons that don’t deliver your target audience or wasting time and resources on an email that may not be opened, let alone read, can wait.

Use your budget on marketing that has the highest response rate – direct mail marketing.

The Move-Up Market is a great market to target right now. Especially since, with our current sale, you can get the first 100 prospects on a Move-Up Market list for FREE!

Discover Move-Up Market prospects in Your Area and Get the First 100 for **FREE** with the Demographic Search Tool.

HOW TO FIND MOVE-UP MARKET PROSPECTS IN YOUR AREA.

Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

USE PROMO CODE: MOVE100 to get the first 100 prospects free.

Discover Move-UP Market Prospects in your area, now, CLICK HERE!

This sale expires on 10/23/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Listing Agents: Steal These Home Staging Tips for Your Clients

Oct 7, 2021

If I were to ask you which room in a home is most important to stage, what would you say?

Kitchen, right? Or, perhaps, bathroom.

According to a NAR survey of buyers’ agents, however, “Staging the living room was found to be most important for buyers.”

So, the kitchen and/or bathroom must be second in importance, right?

Actually, slightly more than 40% of buyers’ agents recommend staging the master bedroom.

Staging the kitchen came in third.

The folks at homelight.com surveyed nearly 1,000 buyers’ agents and learned that more than half of them feel that “… staging increases a home’s value from anywhere between 1% to 10%.”

Nearly 30% of the aforementioned NAR survey respondents claimed that staging a home had no impact on the sales price. Twenty percent of them claimed that “… staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged.”

While the Real Estate Staging Association claims that staged homes sell 73% quicker than homes that aren’t staged.

As you can see, whether or not staging is valuable to the seller depends on who you ask. If you have a challenging listing, however, staging should be a must.

If you don’t offer staging as one of your sellers’ services, at least give your listing clients some tips on how to do it themselves.

Who will likely buy the home?

Read any staging website and you’ll learn that most stagers aim for the impossible: “universal appeal.” You, as a real estate agent who works with real estate consumers on a daily basis, know how impossible this is. Nothing is universally appealing.

Perhaps what stagers are alluding to are aspects of staging that appeal to a broad spectrum of homebuyers, such as:

The homes and the closets are light and bright.
The home has been depersonalized. Despite what many real estate bloggers claim, this doesn’t mean removing personal items such as photos and certificates. It means personal items, such as toiletries, toothbrushes, feminine hygiene products and even used bars of soap, according to a study by Andrea Angott, Ph.D at Duke University.
Each room’s purpose is immediately evident. Remove office paraphernalia from the dining room and baby stuff from the master bedroom.
Each room gives the perception of lots of space. Remove excess items from the pantry, closets and cupboards so that they appear larger. Ensure the lighting is bright in closets. Remove oversized furniture.

As the listing agent, it’s important that you have a good idea of who makes up the buyer pool for each listing you take. Often, it’s obvious. Others, not so much.

If the home is a penthouse condo with a city view the buyer won’t likely be a family with young children. If the home is in a good school district, on the other hand, you can almost guarantee a family will buy it.

Once you have a good idea of the buyer pool you can offer more specific staging tips.

How do you get those new listings that you’ll be helping stage? How about launching a Get More Listings Campaign?

Get More Listing Campaigns are ON SALE 10% OFF the first month – 3 More Days!

*Get More Listings* Postcard Campaign (shown above). Learn more, **HERE**

TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer).

USE PROMO CODE: LIST10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 10/9/21.

Launch a Get More Listings Campaign Now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Want More Listings? Become a BIG FISH in a Small Pond

Sep 30, 2021

Social media. Pay-per-click. Email.

Digital marketing is hot with real estate agents. This provides an amazing opportunity for the agent who decides to take a different approach and become a BIG FISH in a small pond.

How do you do this? with direct mail.

Oh, I know what you’re thinking. “She works for a direct mail marketing company, of course, she will say this.”

Statistics, however, don’t lie. Direct mail marketing is not only strategic, but it can also be laser-focused to a particular audience and it works.

Why fish for listing leads in the huge ocean that is digital? Think about it; doesn’t it make more sense to cast your net in a smaller pond filled with people who you are certain ACTUALLY OWN HOMES?

Some things to consider

In a recent survey of real estate agents, 82% said their marketing goal this year is to “improve their social media presence,” according to Becky Brooks at theclose.com.

A worthy goal, but not very focused. Think about this: while they are chasing after Facebook leads, you’ll have little competition vying for attention in homeowners’ mailboxes.

With targeted direct mail you will not only reach homeowners. If you narrow your mailing list to only homeowners who have lived in their homes a certain number of years, or who live in starter homes or any other preferred criteria, you will have a far greater chance of taking listings than by randomly posting on social media.

For instance, by targeting homeowners who have been in their home for seven or more years, you’re creating a great list of potential fence-sitters to go after.

*Fence Sitter* postcard campaign shown above. To learn more, click **HERE**

Another thing to consider is the pandemic. In a recent USPS study, slightly more than 40% of Americans said that since the pandemic began, their excitement about receiving mail increased.

Nearly half of respondents said that a direct mail piece prompted them to go online to get more information about the sender.

The volume of direct mail plummeted from “… 213 billion pieces …” in 2016 to 120 billion last year. Interestingly, despite the drop in volume, the response rate skyrocketed nearly 200%.

You’ll have far less competition for eyes on your mail pieces and a better response rate than ever before.

Who makes up your potential seller audience?

Now that we’ve got you looking for listings in all the right places, what will you be sending? Keep in mind your audience – older generations, such as Baby Boomers and Gen X make up 75% of the real estate market combined.

When considering your direct mail marketing piece, don’t take valuable time out of your day to create marketing from scratch.

ProspectsPLUS! offers hundreds of marketing templates targeted specifically to your niche audience and designed by direct response experts.

Next, determine your recipient’s needs (boomers may want to downsize or move near their grown children) and offer a solution that is compelling (don’t worry ProspectsPLUS! has this covered for you as well). Check out the Empty Nest Series located under Farm campaigns.

Decide on the compelling offer to get those homeowners reaching out

A market update is always a good way to break the ice. Yes, it may be time-consuming, but it doesn’t have to be.

Direct Response Report, *Advice For Cash-Strapped Landlords*.

A simple chart of recently listeds, under contracts, and solds, along with bedrooms, baths, square footage, and prices, is something that hits my mailbox once a quarter. Do I read it?

You bet I do!

Then, there are the absentee owners to consider. Many have been hit hard by the rent moratorium and want out from under their investments. Take a look at what we offer to market to these possible listers.

If you have a freebie they can download or you can deliver, all the better. Offer them the Direct Response Report, Advice For Cash-Strapped Landlords.

Consistency is key in any lead generation campaign, so send just-listed and just-sold postcards when appropriate. Keep reminding them just how much their neighbors are getting for their homes in this on-fire sellers’ market.

FOMO (fear of missing out) is real.

Another way to keep those listings flowing? A YEAR ROUND Holiday Postcard Campaign. Staying top of mind with Your Sphere & Farm is easy with a Monthly Holiday Campaign.

And, Holiday Campaigns are ON SALE 10% OFF the first month – 3 More Days!

*Holiday* Postcard Campaign (shown above). Learn more, **HERE**

TO LAUNCH A HOLIDAY CAMPAIGN:

Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer).

USE PROMO CODE: HOLIDAY10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 10/2/21.

Launch a Holiday Campaign Now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Stop Struggling to Get Listings! Put Your Focus HERE Instead

Sep 22, 2021

So, what methods are you using to get listing leads? Cold calls? Pursuing FSBOs and Expireds? Throwing random methods against the wall to see what sticks?

If you’re like many other agents, employing one of those methods is how you spend a good portion of your workday.

There is another, way to go and it includes hanging out with people who know, like, and trust you.

Maybe it’s time to concentrate on SOI marketing for real estate.

That advice you got as a rookie to depend on the people in your sphere for business was spot on and remains so to this day.

If you’ve been running your business intelligently, you have a CRM full of warm leads to which you can make warm calls.

All the time and energy convincing a stranger to like and trust you is better spent tending to your sphere of influence, nurturing the amazing possibilities in your CRM.

The *SOI, Inspiration Series* Scheduled Campaign is shown above. Learn more **HERE**

For the newbies

The term “sphere of influence” didn’t originate as a sales term, but a political one. It first popped up in the late 1880s and it described a country that exercised “… exclusive or predominant control over a foreign area or territory,” according to britannica.com.

Today, the term is applied to a “business model” in which the aim is to attract customers and clients from people one knows instead of strangers.

Yes, it can be a terribly long list. It should include relatives, friends, friends of friends, the parents of your children’s friends, your parent’s friends and more.

Everyone you know. That is a lot of prospects.

These are people who will recognize your name on a direct mail piece and who won’t hang up on you when you call.

What can happen when you focus solely on your SOI?

Year after year, the NAR reports that home sellers sign up with the first agent they speak with. There are most likely a number of reasons that they do so but, primarily it’s because they forgot which agent sold them their home.

I recently read a blog post and, I apologize because I can’t remember who authored it and the website on which it appears.

In it, the author mentioned a real estate team whose coach advised them to focus on growing their SOI.

At the time, their CRM contained around 280 members of the team’s SOI. Within four years after heeding their coach’s advice, the team’s revenue skyrocket from zero to nearly $100 million.

It’s inspiring, isn’t it?

Like most lead generation methods, this won’t make you an overnight sensation. But if you’d prefer doing business with people you know, making warm calls instead of cold, it just may be the perfect way to generate listing leads.

Another way to grab your audience’s attention and keep it is with a Fence Sitters Campaign.

The Fence Sitters Scheduled Campaign is currently on sale for 10% OFF the first month – 3 More Days!

Fence Sitters Scheduled Campaign (shown above). Learn more, HERE

TO LAUNCH A FENCE SITTERS CAMPAIGN:

Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer) and select the Fence Sitter Series.

USE PROMO CODE: FENCE10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires 9/25/21.

Launch a Fence Sitters Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Get More Listings by Offering the Seller Services That MATTER MOST

Sep 16, 2021

Most real estate agents know that staged homes sell faster and for more money. Some, however, go beyond merely suggesting staging to their listing clients.

Rather than lay the burden of staging on their clients, these agents bring in a staging team, at no expense to the homeowner.

What seller services do you offer? Does that list on your real estate website include the usual?

“Complimentary home value analysis!”
“Open Houses & Broker Tours”
“Your home will be entered into the MLS”
“Your home will be featured on our website”
“Place a distinctive [name of brokerage] for-sale sign on the property”
“Active promotion to my expansive network”
“I will bring the buyers to you” (for more information on how to do this by becoming a Market Maker, watch this video)

These are actual “Seller Services” offered by agents on their websites.

If you are tired of not getting the listing and want to truly offer value, thereby standing apart from the crowd, it’s time to change things up. Read on for some tips.

Complimentary Pre-Sale Home Inspection

As you know, when a problem is unearthed by the inspector, the entire transaction is at risk.

Why not be proactive and head off as many challenges as possible before putting the home on the market? Offer your listing clients a free, pre-market home inspection.

Yes, some agents balk at the idea, claiming that the inspection now becomes a disclosure item. And that’s true.

The flipside to this is that the items on the pre-sale inspection list will most likely show up on the buyer’s inspection report as well.

A pre-market inspection allows the homeowner to make the repairs that the lender or buyer will most likely demand.

If for some reason your client can’t or won’t make repairs, you’ll have the time to determine upfront how to deal with repair requests and to have that heart-to-heart about lowering the asking price.

Professional Photography

I don’t need to tell you that there are far too many agents out there who are still snapping listing photos on their smartphones.

Since the first showing of a home typically happens online, it needs to be ultra-compelling.

We know many successful agents who have left the old ways behind and offer the services of a professional photographer to snap the marketing photos. Yet, that service isn’t listed on any of the websites we researched for this blog post.

Virtual Tours

Over the past few months, the popularity of 3D tours has outpaced other types of virtual tours, including video.

In fact, a recent study by the NAR claims that “Consumers Strongly Prefer Listings With 3D Tours.” Here are a few other things you should know about virtual tours:

“About 55% of survey respondents say they’d even consider buying a property sight unseen if there was a 3D tour available in the online listing.” (NAR)
Agents who use 3D tours in their marketing of listings sell them 20% quicker and for 9% more than agents who don’t use them. (Matterport survey)
Almost 80% of real estate consumers say they would switch to a real estate agent who offers 3D tours of homes for sale [Matterport survey]

Consumers are demanding more than a video of a home’s interior. They want the ability to virtually tour homes without someone else deciding what they can and cannot view.

If other agents in your market offer this service and you don’t, the chances are pretty good that you won’t get the listing.

Do yourself a favor and earmark some marketing dollars for at least one, true, seller service before the end of this year.

Another way to grab your audience’s attention and keep it is with a Get More Listings Campaign.

The Get More Listings Scheduled Campaign is currently on sale for 10% OFF the first month – 3 More Days!

Get More Listings Scheduled Campaign (shown above). Learn more, HERE

TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

USE PROMO CODE: LIST10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires 9/18/21.

Launch a Get More Listings Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Looking For Listings? How to Stir-Up Homeowner Interest

Aug 17, 2021

Anecdotal evidence claims that when one home in a neighborhood goes on the market, another three or so will be listed within the next few months. Whatever the mysterious reason behind this phenomenon, I’m sure that you’ve seen it in action.

The trick is to reach these thinking-of-selling homeowners before other agents do. They’re already curious and possibly considering selling, so you’ll be reaching them at the most opportune time.

How do you reach out to these possible sellers? Cold call?

Come on, how does that intrusion make you memorable?

Here’s one way to stir up some interest that begins with a Just Sold postcard, then takes your game to a whole new level with a subsequent Follow-Up Campaign.

*Just Sold* postcard, *Color Series*, **HERE**

Still doubt the effectiveness of direct mail?

Agents are fond of reminding people that they aren’t salespeople because “real estate is a relationship business.” In fact, we typed that phrase into Google, and here is just a very small sample of what we found:

The Secret to Building Relationships for Your Real Estate Business
Real Estate is, Indeed, a Relationship Business
Stats Don’t Lie – Real Estate is a Relationship Business
Real Estate: Relationship Business Built on Trust
Real estate is all about building relationships

Since building relationships with prospects is so critical, the initial approach must be well-thought-out. And a cold call isn’t always the wisest use of this über-important task.

Especially now, when Americans are feeling more than a bit beat up by real estate agents. Ready for another Google search? “Why are real estate agents calling me?”

I Had a Client Ask… Why Are All These Realtors Calling Me?
Why am I getting texts/calls from a million realtors all of a sudden?
Real Estate Agents, Stop Calling Me Darn It
How do I stop Realtor Harassment?

Ok, cold calling doesn’t help build relationships. And, yes, this may sound self-serving because I work for a real estate direct mail company, but the Just Sold postcard and Just Sold Follow-Up Campaign are probably the most effective listing tools for you right now.

According to the U.S. Postal Service, nearly 70% of Americans feel that “… direct mail is more personal than the internet.” Nearly 80% of millennials say that they actually read direct mail ads.

The stats about the effectiveness of direct mail are astounding.

How to Launch a Just Sold Scheduled Campaign video, shown above

Targeted marketing via direct mail works

Narrowing down the audience is a must for all marketing campaigns. Since we are talking about listings here, homeowners are the target.

Let’s narrow down that audience even further: homeowners within a certain radius of a new listing.

You decide on the radius, but agents we’ve spoken with who use this method usually choose the entire subdivision or within a 1-mile radius.

Wait, we aren’t done yet. Let’s make this mailing list ideal: remove homeowners who recently purchased their homes (again, you decide on the time frame). We’ll use 5 years for this scenario.

Now you have a list of homeowners who live in the same subdivision (or within a 1-mile radius) of a just-sold home and who have owned their homes for at least 5 years, some of whom are most likely considering selling.

What better way to catch their interest than to let them know one of their neighbors just sold their home with a Just Sold postcard?

What better way to get them to realize how much equity they’re sitting on than to see find out what other homes sold for (if that’s cool in your market)?

Then, continue the momentum by routinely reaching out to the prospects on this mailing list. Consistency is key.

And, there’s no better way to do this than with a Just Sold Follow-Up Campaign.

Happy new listings!

Ready to Turn Curious Homeowners into New Listings? Launch a Just Sold Follow-Up Campaign!

*Just Sold Follow-Up* Campaign is shown above. Learn more, **HERE**

TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:

Hit the “CLICK HERE”, link below (from a desktop or laptop computer).

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

Launch a Just Sold Follow-Up Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

New Agents: Fill Your Pipeline Quickly with Facebook Real Estate Leads

May 26, 2021

Has cold calling officially become a thing of the past? There are more than a few agents out there and several well-known real estate coaches that would say NO.

I would say minimally, it might not be the most efficient option. Unless you consider spending 7.5 hours to make 209 phone calls to get one appointment efficient.

Generating real estate leads on social media, if done right, is not only efficient but pleasant as well.

Facebook can be a goldmine for new real estate agents.

Why Facebook?

The platform’s demographics are one of the most compelling reasons to use Facebook for real estate lead generation. The largest age group among Facebook users is 35 to 54 (right in line with the average real estate consumer). Next, nearly 75 percent of users earn more than $75,000.

Finally, a study of CRM data from various companies across the planet finds that while the highest lead conversion rates come from referrals, the second-highest can be attributed to leads generated on social media.

If you understand the power of Facebook when it comes to real estate lead generation but haven’t quite figured out how to tap it, consider starting with Facebook groups.

A Memorial Day Super Sale is going on right now! Get 10% off on ALL postcards.

Use promo code: MEMORIAL10 (excluding postage, data, tax, and EDDM. Offer expires 6/4/22).

To get started saving, Click Here.

Join some groups

Start by finding some groups that Facebook thinks you might like. You can do that by going here and then clicking on “Discover.”

Naturally, if you post frequently to Facebook, the algorithm is going to assume you are interested in real estate so be prepared for lots of real estate-agent-related groups among the suggestions.

There’s nothing wrong with joining these groups but to generate real estate leads, however, go where consumers hang out.

You’ll find a “Categories” list on the left side of the page. And, since “all real estate is local,” the best category for a real estate agent to peruse is “Local.”

Here you’ll find some interesting groups. Mine includes one for a popular neighborhood in my city (with 31,000 members). As an agent, I would join that one. But there are tons of others to join as well.

Choose groups with interests that you can blog about because that’s one of the ways in which you’ll be using these groups to generate real estate leads.

Don’t be “that annoying real estate agent”

When interacting in your Facebook groups, keep your focus on the “social” aspect of social media. You’re not there to sell yourself or your business but to build relationships and get your name in front of people.

Don’t just use the groups to share your blog posts; interact with other group members.

And, keep in mind that some groups have rules, so learn them and abide by them.

It’s also important to keep in mind that interacting in groups is not about getting a flood of leads right now. Like most lead gen strategies, you’re building future business.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

Generate MORE LISTINGS by Going After the Probate Market

May 13, 2021

Probate is the legal process “through which a deceased person’s estate is properly distributed to designated beneficiaries. If any debt is owed it is paid off to creditors,” according to the experts at LegalZoom.com.

The probate process varies according to state. For instance, your potential new “listing client” is considered the contact person for the decedent in a probate case. However, the term used to define this person is just one of the aspects of probate that varies based on where they live.

In Hawaii, he or she is called the decedent’s “personal representative.” In California, you’ll need to find the name of the executor or executrix.

This representative is tasked with coming up with an inventory of the deceased’s estate and the disposal of the assets, including the home, according to the decedent’s wishes.

Findlaw.com offers a handy chart that displays specific probate laws and terms for each state, here.

Probate real estate is a growing niche

You, as a real estate agent experienced in probate sales (which you will be after your first probate transaction), are the decedent’s biggest assets.

All housing market eyes are on members of the baby boomer generation when it comes to potential, future probate cases.

And the interest is justified, considering that older Americans currently own 40 percent of the country’s housing stock.

Fannie Mae calls this the “departure of older adults from the homeowner market.” What they mean is their departure from the earthly realm, but they’re far too kind to put it that way.

Get More Probate Clients by Launching an *Agent Definition Series* Scheduled Campaign. Learn More, **HERE**

While Baby Boomers are living longer than previous generations, they will “exit homeownership” during this new decade. Statistics show they will exit at a rate of 42 percent higher than the previous decade, according to Fannie Mae’s Economic & Strategic Research Group.

The learning curve for real estate agents

If you lack enough first-hand knowledge of the process to get you started, you’ll need to learn all you can about the probate process in your area.

Start by visiting the Findlaw.com link we mentioned earlier. Then, call your MLS or local association to find out if they offer probate educational opportunities.

For instance, the Orange County Association of Realtors, in California, at one time offered probate training by a local probate attorney (not sure if they still do).

If you’re willing to pay the cost of online probate real estate courses, you’ll find them offered at AllTheLeads.com. They also have a podcast on the topic. We know nothing about the courses, so perform your due diligence before signing up.

Some of us prefer the self-taught method of learning. If you’re among this group, you’ll find loads of information online:

Then you’ll need to generate probate leads

Starting out, you may opt for buying leads, and that’s ok. While we don’t know anything about the following companies, it may be worth it to check them out.

DIY agents should know that probate records are public. But that doesn’t mean it’s easy to access them.

There are two ways to approach the search, initially:

Choose a county you’re interested in working in. Call the probate court for that county and ask how you can obtain a list of probates. Can’t find a “probate court” in that county? Call the circuit court.
Do an online search for “[Name of County] probate records.” This should help you find the .gov site that will outline the steps to get copies of the court records.

An additional source for purchasing probate prospect lists is with Rebogateway.

Probate clients aren’t like other real estate clients

You’ll meet a variety of clients when you start specializing in probate real estate. Some will be grief-stricken over the loss of a parent and the loss of the family home. Others are happy to help you sell the home in the shortest amount of time possible.

Often, it becomes a group undertaking, where all the details need to be ok’d by all siblings.

Emotions may run high so if you aren’t good at dealing with them, you may want to reconsider this niche.

If, on the other hand, you’re not afraid of others’ emotions, probate real estate can be a lucrative and rewarding specialty.

Ready to generate more listings by going after the probate market?

After you grab your prospect list, launch a weekly Get More Listings Scheduled Campaign to let them know you’re ready to help them sell their home.

FARM, Get More Listings Campaigns are currently on sale 10% OFF the first month. But ONLY for 3 MORE DAYS! (sale ends 5/15/21).

*FARM, Get More Listings* Scheduled Campaign (shown above). Learn more, **HERE**

TO LAUNCH A FARM CAMPAIGN:

Hit “CLICK HERE”, below, to get started on your FARM, Get More Listings Scheduled Campaign (from a desktop or laptop computer).

Launch a FARM, Get More Listings Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”