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Thursday, November 21, 2024

get more listings

    If you send holiday greetings to clients every year and haven’t even had time to think about them this year, time’s a-wastin’!

    Although it’s still not too late to design and print your own greeting, you may opt for our nice array of holiday postcards.

    Even if you don’t typically send greetings, if you hold an annual charity program or something similar, let folks know about it, while simultaneously reinforcing your brand into their awareness.

    Thinking of sending email greeting?

    Please. Don’t. Do. That.

    Sure, it’s cheap and easy. But, email greetings during the holidays most likely won’t even be opened. They might also:

    • Give a feeling of not alot of thought in your greeting
    • Get lost in all of your other year-end emails

    If an email holiday greeting is the best you can do, consider not sending greetings at all.

    Use the good old U.S. Postal service or, deliver your card in person. Either of these methods is far more personal than a dashed-off email with a greeting cut and pasted from the internet.

    Holiday Postcards are shown above, see more, here
    Words, words, words

    What will you say?

    “Never mention ‘Christmas,’ ‘Hanukkah,’ or any other particular holiday,” says one online writer.

    She states it’s important to be inclusive of everyone and warns not to alienate anyone.

    Overall, it’s probably not a bad idea. But if you have folks in your sphere that you know, without a doubt, celebrate one of the religious holidays, a card specific to them would not only be appreciated, but they’ll know that you remembered them.

    Dig deep for enough cash to buy a few different cards or postcards for these leads, former clients, or those in your sphere. Be daring and actually wish them a Merry Christmas (December 25) or Happy Hanukkah (which begins the evening of November 28, 2021, and ends on December 6, 2021).

    Here’s an even better idea

    Some people find Hanukkah cards offputting. Judith Martin, aka Miss Manners, calls them “insensitive,”.

    So, consider skipping the winter holiday greetings and sending New Year cards instead. Not only will you avoid offending anyone in your sphere but your cards will arrive when the mailbox isn’t crammed full of other cards.

    When to send

    If you’ll be ordering your postcards online, it’s a good idea to get that head start that the department stores are so fond of. Order them a.s.a.p. On ProspeectsPLUS! you can schedule an order to go out anytime you like.

    We also offer an array of holiday cards and New Year cards to choose from. Check them out, here.

    While you’re online scheduling your Holiday postcards to go out, schedule a Get More Listing campaign as well. Right now you can get 10% off of Farm, Get More Listings campaigns.

    Shown above: Get More Listings postcard campaign, available in the FARM campaign section. Learn More, HERE.

    HOW TO LAUNCH A GET MORE LISTINGS CAMPAIGN.

    Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

    USE PROMO CODE: LIST10 to get 10% off the first month of a Get More Listings Campaign.

    Schedule a Get More Listings postcard campaign, now, CLICK HERE!

    This sale expires on 11/20/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      Millennials and baby boomers own the real estate market. While the former comprises the largest buyer pool (37%), the latter comes in quite close, at 32%, according to NAR’s 2021 Generational Trend report.

      The problem with agents being so hyper-focused on millennials is that few have homes to sell. In fact, only 22% of them are sellers.

      Boomers, on the other hand, are large and in charge of the seller’s market, owning 32% of it, right behind them, however, is that forgotten generation, Gen X.

      While many veteran listing agents typically don’t actively pursue buyers, it may be time to change your strategy.

      Members of Generation X, (age 45 to 56) are among the most likely to consider selling and for several reasons. Chief among them is to find a home that better fits their new normal: no more commute, working from home, homeschooling kids, and finding a large home so Mom and Dad can move in.

      Gen X is in the house

      While baby boomers hold the most money, Gen Xers earn the most of all living generations. They lost a lot during the recession – more than any other group. But, they’re currently the only generation to reclaim all the money lost.

      Here’s what our research has turned up about Gen X’s home shopping wish list:

      • Most want a single-family home, single-story, 3 or 4 bedrooms, 2,315 square feet of living space or more.
      • The top 3 features on the wish list include exterior lighting, a laundry room, and Energy Star® rated appliances.
      • They crave extra storage space and room for a “relaxed” home office.
      • They care more about the home’s features than the neighborhood.

      If you list a home that fits this description, hold it open, at least virtually, and laser-target Gen X buyers because the chances are good that they’ll be visiting or viewing.

      How to reach these buyer/sellers

      Chances are good this cohort has a house to sell as well, so targeting them is a brilliant strategy.

      Suggest that the homeowners create some obvious storage solutions in the garage and stage them just enough to show that they truly are storage solutions. In other words, don’t pack them full of stuff.

      If clients are replacing any appliances, convince them to go with Energy Star® certified appliances.

      When staging the home, ensure that your clients’ laundry room looks amazing. You’ll find brilliant tips at:

      If the home would work as a multi-generational home, let buyers know that up front, in your listing description and other marketing materials. Gen X is the largest cohort seeking these homes and their numbers grow every year.

      As the generation most likely to have children younger than 18 living in the home, Gen X also craves space for the youngins.

      This is why they’re the generation purchasing the largest and second most expensive homes.

      Finally, if you sell real estate in the following cities (listed in order of popularity, most popular first), you’d be crazy not to target Gen X. These cities are getting the most searches from this generation, according to Lending Tree research:

      • Memphis, Tennessee
      • Jacksonville, Florida
      • Atlanta, Georgia
      • Washington, D.C
      • Orlando Florida

      Are you ready to go after a specific generational niche? If so, create your targeted list HERE, then launch a scheduled Campaign in just minutes.

      The Call to Action postcard campaign is the perfect direct mail marketing tool to get prospects reaching out to you. And, right now, get 10% off Call To Action Campaigns.

      Shown above: Call to Action postcard campaign, available in the FARM campaign section. Learn More, HERE.

      HOW TO LAUNCH A CALL TO ACTION CAMPAIGN.

      Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Call to Action Series.

      USE PROMO CODE: ACTION10 to get 10% off the first month of a Call to Action Campaign.

      Schedule a Call to Action postcard campaign, now, CLICK HERE!

      This sale expires on 10/30/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. The Automated Way to Become a Neighborhood Brand

      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        Shown above: Nancy Strickland’s Get More Listings postcard and other Get More Listings postcard designs. See more Get More Listings postcard designs HERE

        Congratulations, Nancy Strickland you are the winner of this week’s $120 gift card!

        Nancy had the following words to say about her success after sending marketing from ProspectsPLUS!,

        “Fast turn around, great price, and high-quality. I just received my 2nd order from ProspectsPLUS!; my presentation folders. They look great. The ordering process is so easy and generally only several days after ordering to receive your order and the price is FANTASTIC.”

        -Nancy Strickland

        Thank you, Nancy!

        NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
        FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
        Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

        The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!

        Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
        Holiday Scheduled Campaign shown above, learn more HERE
        Launch a Scheduled Campaign today and save time on your marketing by automating it!

        You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

        Sphere of Influence
        Geographic Farm
        Just Sold Follow-up
        Holiday
        Renters
        Absentee Owners
        Expireds
        FSBOs
        Fence Sitters*
        Get More Listings*
        Empty Nesters*
        Move-Up Market*

        (*Located under Farm Campaigns)

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

        TO GET STARTED:

        STEP 1: Create your prospect list using our mailing list tools, HERE.

        STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

        Launch a Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          Why direct mail?

          According to a CMO survey (a company that collects the opinions of top marketers), only 16.3 percent of marketers “are confident about recommending investing in social media marketing.”

          If professional marketers aren’t able to justify spending their clients’ money on social media marketing, then you may want to pass for now, specifically if you’re working with a tight budget.

          So where do you spend your marketing dollars when you’re funds are limited?

          The proof is in the numbers

          Direct mail marketings response rate, according to the DMA Response Rate Report, stands at nine percent to warm leads and five percent to cold.

          In addition, the DMA states 56% of consumers believe print marketing is the most trustworthy of all marketing channels.

          The email marketing response rate is one percent. Online display ads are even worse, at 0.30 percent.

          Clearly, if you are looking for the best place to spend your limited marketing dollars, the answer is direct mail marketing.

          How much should you allocate

          Before getting clear on your budget you must understand your revenue goals and objectives.

          As a guide, businesses spend, on average, 9.8 percent of revenue on marketing, according to the aforementioned CMO survey.

          We see you wincing. But consider this: according to NAR, the overall budget item that agents spend the most money on every year is on their automobiles.

          Cars aren’t exactly lead-generating machines, yet there you have it.

          So, determine a percentage that you can feel comfortable with, based on your goals, and commit to spending that budget during the remainder of the year.

          The following are three tips to get the most bang for your direct mail marketing budget
          1. The List

          For any marketing campaign to be successful you must know your audience. This is even more critical when you’re on a tight budget. Now is not the time to attempt to be all things to all people.

          Call to Action Postcard Campaign is shown above

          The easiest way to whittle down the audience is by first figuring out if you’re going after buyers or sellers. Make a choice.

          This not only ensures that what you mail is relevant to the recipient, but helps you choose a farming area (subdivision vs apartment building, for instance).

          Be very picky who you mail to. Throwing stuff against the wall to see what sticks is a sure way to burn through your budget with nothing to show for the time and money spent.

          Once you have defined your target markets, use our mailing list tools to create your prospect list.

          2. The marketing pieces

          After taking into account how many mailed pieces your budget will allow you to send, it’s time to determine an economic format. Postcards are most likely your best bet. They’re inexpensive to print and mail.

          If your budget is super tight, consider foregoing postage costs and delivering door hangers. The advantages to using door hangers include that they stand out more and because you’ll save on postage your list can be larger.

          Disadvantages include the labor intensiveness of having to visit each home on your list. Also, door hangers aren’t quite as effective when used in neighborhoods where people routinely enter their homes through the garage.

          3. Offer something

          Come up with a compelling offer and feature that on your direct mail postcards. A free home price analysis, buy first vs sell first evaluation or a free home equity analysis are all effective options.

          The idea is to move recipients to act or, at the very least, hang on to your postcard until they’re ready to act.

          Bottom line

          Now, when your budget is tight, isn’t the time to take chances with marketing your real estate business.

          Jumping on time-consuming and costly social media bandwagons that don’t deliver your target audience or wasting time and resources on an email that may not be opened, let alone read, can wait.

          Use your budget on marketing that has the highest response rate – direct mail marketing.

          The Move-Up Market is a great market to target right now. Especially since, with our current sale, you can get the first 100 prospects on a Move-Up Market list for FREE!

          Discover Move-Up Market prospects in Your Area and Get the First 100 for FREE with the Demographic Search Tool.

          HOW TO FIND MOVE-UP MARKET PROSPECTS IN YOUR AREA.

          Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

          USE PROMO CODE: MOVE100 to get the first 100 prospects free.

          Discover Move-UP Market Prospects in your area, now, CLICK HERE!

          This sale expires on 10/23/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. The Automated Way to Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

            Shown above: Hansel Duran’s Just Sold postcard and other Just Sold postcard designs. See more Just Sold postcard designs HERE

            Congratulations, Hansel Duran you are the winner of this week’s $120 gift card!

            Hansel had the following words to say about his success after sending marketing from ProspectsPLUS!,

            “They are less expensive than the previous company I used for mailers and better software to upload your own file or edit their templates. Also, a lot of great material for free if you signup for their emails. The scheduled campaign I’ve launched was a great experience!”

            -Hansel Duran

            Thank you, Hansel, for all of your kind words!

            NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
            FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
            Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

            The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

            HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

            Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

            Leave a review on Google, HERE.
            Leave a review on Facebook, HERE.

            Don’t forget to watch out for next Friday’s email announcing the weekly winner!

            Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
            Holiday Scheduled Campaign shown above, learn more HERE
            Launch a Scheduled Campaign today and save time on your marketing by automating it!

            You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

            Sphere of Influence
            Geographic Farm
            Just Sold Follow-up
            Holiday
            Renters
            Absentee Owners
            Expireds
            FSBOs
            Fence Sitters*
            Get More Listings*
            Empty Nesters*
            Move-Up Market*

            (*Located under Farm Campaigns)

            And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

            TO GET STARTED:

            STEP 1: Create your prospect list using our mailing list tools, HERE.

            STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

            Launch a Scheduled Campaign now, CLICK HERE!

            Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

              If I were to ask you which room in a home is most important to stage, what would you say?

              Kitchen, right? Or, perhaps, bathroom.

              According to a NAR survey of buyers’ agents, however, “Staging the living room was found to be most important for buyers.”

              So, the kitchen and/or bathroom must be second in importance, right?

              Actually, slightly more than 40% of buyers’ agents recommend staging the master bedroom.

              Staging the kitchen came in third.

              The folks at homelight.com surveyed nearly 1,000 buyers’ agents and learned that more than half of them feel that “… staging increases a home’s value from anywhere between 1% to 10%.”

              Nearly 30% of the aforementioned NAR survey respondents claimed that staging a home had no impact on the sales price. Twenty percent of them claimed that “… staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged.”

              While the Real Estate Staging Association claims that staged homes sell 73% quicker than homes that aren’t staged.

              As you can see, whether or not staging is valuable to the seller depends on who you ask. If you have a challenging listing, however, staging should be a must.

              If you don’t offer staging as one of your sellers’ services, at least give your listing clients some tips on how to do it themselves.

              Who will likely buy the home?

              Read any staging website and you’ll learn that most stagers aim for the impossible: “universal appeal.” You, as a real estate agent who works with real estate consumers on a daily basis, know how impossible this is. Nothing is universally appealing.

              Perhaps what stagers are alluding to are aspects of staging that appeal to a broad spectrum of homebuyers, such as:

              • The homes and the closets are light and bright.
              • The home has been depersonalized. Despite what many real estate bloggers claim, this doesn’t mean removing personal items such as photos and certificates. It means personal items, such as toiletries, toothbrushes, feminine hygiene products and even used bars of soap, according to a study by Andrea Angott, Ph.D at Duke University.
              • Each room’s purpose is immediately evident. Remove office paraphernalia from the dining room and baby stuff from the master bedroom.
              • Each room gives the perception of lots of space. Remove excess items from the pantry, closets and cupboards so that they appear larger. Ensure the lighting is bright in closets. Remove oversized furniture.

              As the listing agent, it’s important that you have a good idea of who makes up the buyer pool for each listing you take. Often, it’s obvious. Others, not so much.

              If the home is a penthouse condo with a city view the buyer won’t likely be a family with young children. If the home is in a good school district, on the other hand, you can almost guarantee a family will buy it.

              Once you have a good idea of the buyer pool you can offer more specific staging tips.

              How do you get those new listings that you’ll be helping stage? How about launching a Get More Listings Campaign?

              Get More Listing Campaigns are ON SALE 10% OFF the first month – 3 More Days!

              Get More Listings Postcard Campaign (shown above). Learn more, HERE

              TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

              Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer).

              USE PROMO CODE: LIST10 to get 10% Off at check out.

              And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 10/9/21.

              Launch a Get More Listings Campaign Now, CLICK HERE!

              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

              PLUS: When you have time…below are some helpful tools to support your success.

              1. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

              2. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              3. The Automated Way to Become a Neighborhood Brand

              Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

              4. The Free Real Estate Mailing List Guide

              This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

              The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

              5. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              6. The Free Online ROI Calculator

              This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

              Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

              7. The Free Real Estate Marketing Guide “CRUSH IT” 

              This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

              The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                Social media. Pay-per-click. Email.

                Digital marketing is hot with real estate agents. This provides an amazing opportunity for the agent who decides to take a different approach and become a BIG FISH in a small pond.

                How do you do this? with direct mail.

                Oh, I know what you’re thinking. “She works for a direct mail marketing company, of course, she will say this.”

                Statistics, however, don’t lie. Direct mail marketing is not only strategic, but it can also be laser-focused to a particular audience and it works.

                Why fish for listing leads in the huge ocean that is digital? Think about it; doesn’t it make more sense to cast your net in a smaller pond filled with people who you are certain ACTUALLY OWN HOMES?

                Some things to consider

                In a recent survey of real estate agents, 82% said their marketing goal this year is to “improve their social media presence,” according to Becky Brooks at theclose.com.

                A worthy goal, but not very focused. Think about this: while they are chasing after Facebook leads, you’ll have little competition vying for attention in homeowners’ mailboxes.

                With targeted direct mail you will not only reach homeowners. If you narrow your mailing list to only homeowners who have lived in their homes a certain number of years, or who live in starter homes or any other preferred criteria, you will have a far greater chance of taking listings than by randomly posting on social media.

                For instance, by targeting homeowners who have been in their home for seven or more years, you’re creating a great list of potential fence-sitters to go after.

                Fence Sitter postcard campaign shown above. To learn more, click HERE

                Another thing to consider is the pandemic. In a recent USPS study, slightly more than 40% of Americans said that since the pandemic began, their excitement about receiving mail increased.

                Nearly half of respondents said that a direct mail piece prompted them to go online to get more information about the sender.

                The volume of direct mail plummeted from “… 213 billion pieces …” in 2016 to 120 billion last year. Interestingly, despite the drop in volume, the response rate skyrocketed nearly 200%.

                You’ll have far less competition for eyes on your mail pieces and a better response rate than ever before.

                Who makes up your potential seller audience?

                Now that we’ve got you looking for listings in all the right places, what will you be sending? Keep in mind your audience – older generations, such as Baby Boomers and Gen X make up 75% of the real estate market combined.

                When considering your direct mail marketing piece, don’t take valuable time out of your day to create marketing from scratch.

                ProspectsPLUS! offers hundreds of marketing templates targeted specifically to your niche audience and designed by direct response experts.

                Next, determine your recipient’s needs (boomers may want to downsize or move near their grown children) and offer a solution that is compelling (don’t worry ProspectsPLUS! has this covered for you as well). Check out the Empty Nest Series located under Farm campaigns.

                Decide on the compelling offer to get those homeowners reaching out

                A market update is always a good way to break the ice. Yes, it may be time-consuming, but it doesn’t have to be.

                Direct Response Report, Advice For Cash-Strapped Landlords.

                A simple chart of recently listeds, under contracts, and solds, along with bedrooms, baths, square footage, and prices, is something that hits my mailbox once a quarter. Do I read it?

                You bet I do!

                Then, there are the absentee owners to consider. Many have been hit hard by the rent moratorium and want out from under their investments. Take a look at what we offer to market to these possible listers.

                If you have a freebie they can download or you can deliver, all the better. Offer them the Direct Response Report, Advice For Cash-Strapped Landlords.

                Consistency is key in any lead generation campaign, so send just-listed and just-sold postcards when appropriate. Keep reminding them just how much their neighbors are getting for their homes in this on-fire sellers’ market.

                FOMO (fear of missing out) is real.

                Another way to keep those listings flowing? A YEAR ROUND Holiday Postcard Campaign. Staying top of mind with Your Sphere & Farm is easy with a Monthly Holiday Campaign.

                And, Holiday Campaigns are ON SALE 10% OFF the first month – 3 More Days!

                Holiday Postcard Campaign (shown above). Learn more, HERE

                TO LAUNCH A HOLIDAY CAMPAIGN:

                Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer).

                USE PROMO CODE: HOLIDAY10 to get 10% Off at check out.

                And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 10/2/21.

                Launch a Holiday Campaign Now, CLICK HERE!

                Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                PLUS: When you have time…below are some helpful tools to support your success.

                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                2. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                3. The Automated Way to Become a Neighborhood Brand

                Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                4. The Free Real Estate Mailing List Guide

                This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                5. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Free Online ROI Calculator

                This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                7. The Free Real Estate Marketing Guide “CRUSH IT” 

                This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                  So, what methods are you using to get listing leads? Cold calls? Pursuing FSBOs and Expireds? Throwing random methods against the wall to see what sticks?

                  If you’re like many other agents, employing one of those methods is how you spend a good portion of your workday.

                  There is another, way to go and it includes hanging out with people who know, like, and trust you.

                  Maybe it’s time to concentrate on SOI marketing for real estate.

                  That advice you got as a rookie to depend on the people in your sphere for business was spot on and remains so to this day.

                  If you’ve been running your business intelligently, you have a CRM full of warm leads to which you can make warm calls.

                  All the time and energy convincing a stranger to like and trust you is better spent tending to your sphere of influence, nurturing the amazing possibilities in your CRM.

                  The SOI, Inspiration Series Scheduled Campaign is shown above. Learn more HERE
                  For the newbies

                  The term “sphere of influence” didn’t originate as a sales term, but a political one. It first popped up in the late 1880s and it described a country that exercised “… exclusive or predominant control over a foreign area or territory,” according to britannica.com.

                  Today, the term is applied to a “business model” in which the aim is to attract customers and clients from people one knows instead of strangers.

                  Yes, it can be a terribly long list. It should include relatives, friends, friends of friends, the parents of your children’s friends, your parent’s friends and more.

                  Everyone you know. That is a lot of prospects.

                  These are people who will recognize your name on a direct mail piece and who won’t hang up on you when you call.

                  What can happen when you focus solely on your SOI?

                  Year after year, the NAR reports that home sellers sign up with the first agent they speak with. There are most likely a number of reasons that they do so but, primarily it’s because they forgot which agent sold them their home.

                  I recently read a blog post and, I apologize because I can’t remember who authored it and the website on which it appears.

                  In it, the author mentioned a real estate team whose coach advised them to focus on growing their SOI.

                  At the time, their CRM contained around 280 members of the team’s SOI. Within four years after heeding their coach’s advice, the team’s revenue skyrocket from zero to nearly $100 million.

                  It’s inspiring, isn’t it?

                  Like most lead generation methods, this won’t make you an overnight sensation. But if you’d prefer doing business with people you know, making warm calls instead of cold, it just may be the perfect way to generate listing leads.

                  Another way to grab your audience’s attention and keep it is with a Fence Sitters Campaign.

                  The Fence Sitters Scheduled Campaign is currently on sale for 10% OFF the first month – 3 More Days!

                  Fence Sitters Scheduled Campaign (shown above). Learn more, HERE

                  TO LAUNCH A FENCE SITTERS CAMPAIGN:

                  Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer) and select the Fence Sitter Series.

                  USE PROMO CODE: FENCE10 to get 10% Off at check out.

                  And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires 9/25/21.

                  Launch a Fence Sitters Scheduled Campaign now, CLICK HERE!

                  Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                  PLUS: When you have time…below are some helpful tools to support your success.

                  1. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                  2. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  3. The Automated Way to Become a Neighborhood Brand

                  Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                  4. The Free Real Estate Mailing List Guide

                  This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                  The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                  5. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  6. The Free Online ROI Calculator

                  This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                  Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                  7. The Free Real Estate Marketing Guide “CRUSH IT” 

                  This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                  The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                    Most real estate agents know that staged homes sell faster and for more money. Some, however, go beyond merely suggesting staging to their listing clients.

                    Rather than lay the burden of staging on their clients, these agents bring in a staging team, at no expense to the homeowner.

                    What seller services do you offer? Does that list on your real estate website include the usual?
                    • “Complimentary home value analysis!”
                    • “Open Houses & Broker Tours”
                    • “Your home will be entered into the MLS”
                    • “Your home will be featured on our website”
                    • “Place a distinctive [name of brokerage] for-sale sign on the property”
                    • “Active promotion to my expansive network”
                    • “I will bring the buyers to you” (for more information on how to do this by becoming a Market Maker, watch this video)

                    These are actual “Seller Services” offered by agents on their websites.

                    If you are tired of not getting the listing and want to truly offer value, thereby standing apart from the crowd, it’s time to change things up. Read on for some tips.

                    Complimentary Pre-Sale Home Inspection

                    As you know, when a problem is unearthed by the inspector, the entire transaction is at risk.

                    Why not be proactive and head off as many challenges as possible before putting the home on the market? Offer your listing clients a free, pre-market home inspection.

                    Yes, some agents balk at the idea, claiming that the inspection now becomes a disclosure item. And that’s true.

                    The flipside to this is that the items on the pre-sale inspection list will most likely show up on the buyer’s inspection report as well.

                    A pre-market inspection allows the homeowner to make the repairs that the lender or buyer will most likely demand.

                    If for some reason your client can’t or won’t make repairs, you’ll have the time to determine upfront how to deal with repair requests and to have that heart-to-heart about lowering the asking price.

                    Professional Photography

                    I don’t need to tell you that there are far too many agents out there who are still snapping listing photos on their smartphones.

                    Since the first showing of a home typically happens online, it needs to be ultra-compelling.

                    We know many successful agents who have left the old ways behind and offer the services of a professional photographer to snap the marketing photos. Yet, that service isn’t listed on any of the websites we researched for this blog post.

                    Virtual Tours

                    Over the past few months, the popularity of 3D tours has outpaced other types of virtual tours, including video.

                    In fact, a recent study by the NAR claims that “Consumers Strongly Prefer Listings With 3D Tours.” Here are a few other things you should know about virtual tours:

                    • “About 55% of survey respondents say they’d even consider buying a property sight unseen if there was a 3D tour available in the online listing.” (NAR)
                    • Agents who use 3D tours in their marketing of listings sell them 20% quicker and for 9% more than agents who don’t use them. (Matterport survey)
                    • Almost 80% of real estate consumers say they would switch to a real estate agent who offers 3D tours of homes for sale [Matterport survey]

                    Consumers are demanding more than a video of a home’s interior. They want the ability to virtually tour homes without someone else deciding what they can and cannot view.

                    If other agents in your market offer this service and you don’t, the chances are pretty good that you won’t get the listing.

                    Do yourself a favor and earmark some marketing dollars for at least one, true, seller service before the end of this year.

                    Another way to grab your audience’s attention and keep it is with a Get More Listings Campaign.

                    The Get More Listings Scheduled Campaign is currently on sale for 10% OFF the first month – 3 More Days!

                    Get More Listings Scheduled Campaign (shown above). Learn more, HERE

                    TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

                    Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

                    USE PROMO CODE: LIST10 to get 10% Off at check out.

                    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires 9/18/21.

                    Launch a Get More Listings Scheduled Campaign now, CLICK HERE!

                    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                    PLUS: When you have time…below are some helpful tools to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    3. The Automated Way to Become a Neighborhood Brand

                    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                    4. The Free Real Estate Mailing List Guide

                    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                    5. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    6. The Free Online ROI Calculator

                    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                    7. The Free Real Estate Marketing Guide “CRUSH IT” 

                    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                      Shown above: Jennifer Penrose’s recent Upload Your Own postcard design. Learn more HERE

                      Congratulations, Jennifer Penrose you are the winner of this week’s $120 gift card!

                      Jennifer had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,

                      “I absolutely love my custom folders, ProspectsPLUS! did a great job. I also like the fact that you can upload your own design. Working on my postcards next!”

                      Thank You, Jennifer!

                      NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
                      FARM, Get More Listings Series Scheduled Campaign shown above. Learn more, HERE
                      Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

                      The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

                      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                      Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

                      Leave a review on Google, HERE.
                      Leave a review on Facebook, HERE.

                      Don’t forget to watch out for next Friday’s email announcing the weekly winner!

                      Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
                      Animal Series Scheduled Campaign shown above, learn more HERE
                      Launch a Scheduled Campaign today and save time on your marketing by automating it!

                      You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

                      Sphere of Influence
                      Geographic Farm
                      Just Sold Follow-up
                      Holiday
                      Renters
                      Absentee Owners
                      Expireds
                      FSBOs
                      Fence Sitters*
                      Get More Listings*
                      Empty Nesters*
                      Move-Up Market*

                      (*Located under Farm Campaigns)

                      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

                      TO GET STARTED:

                      STEP 1: Create your prospect list using our mailing list tools, HERE.

                      STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

                      Launch a Scheduled Campaign now, CLICK HERE!

                      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

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