Off-market or “hidden” listings make up a staggering 1.2 million U.S. home sales—nearly 30% of all residential transactions this year.
Many of these sellers seek discretion, control, or a faster deal without the stress of public listings.
The Price of Privacy
Various Just Listed Series are shown above. To see more, Click Here.
However, listing privately comes at a cost: Zillow’s 2025 data shows that off-MLS sellers leave a median of $4,975 on the table, compared to those who list on the MLS. As agents, your value lies in helping homeowners uncover the right balance between privacy and profit.
Where to Find Hidden Inventory
Expired & withdrawn listings can reveal overlooked sellers. FSBOs, which still account for about 6% of sales, often need guidance.
Also, look for unlisted homes with signs of preparation to sell, such as dumpsters or fresh landscaping—approach these owners with a helpful pitch.
Scripts That Start Conversations
“Hi, I noticed you’re updating your home—you might be thinking about selling. Would you like a quick market estimate?” This soft opening positions you as an advisor, not a sales pitch, and often prompts meaningful conversations.
Leverage Your Network & Mail Campaigns
Build referral relationships with other agents—real estate pros report 15–20% of their deals are off-market. Use targeted mailers or door‑hangers in specific neighborhoods to proactively reach potential sellers who haven’t listed yet.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Summer is more than just a season of sunshine and vacations; it’s a strategic period for real estate agents to cultivate relationships that can lead to listings in the fall.By implementing effective farming strategies now, agents can position themselves as the go-to experts in their chosen neighborhoods. National Association of REALTORS®
Why Summer is Ideal for Farming
The summer months offer a unique opportunity to engage with communities.With longer days and numerous local events, agents can increase their visibility and connect with potential clients in a more relaxed setting.Engaging in community activities and attending local gatherings can significantly enhance an agent’s profile. styldod.com
Effective Farming Techniques
Consistent Direct Mail Campaigns: Regularly sending newsletters, market updates, and personalized messages can keep agents top-of-mind.According to the National Association of REALTORS®, consistent communication is key to building trust within a community.
Hosting Local Events: Organizing neighborhood events or sponsoring local activities can provide direct interaction with residents, fostering relationships that may lead to future listings.
Leveraging Social Media: Maintaining an active online presence by sharing local market insights, success stories, and community highlights can attract and engage potential clients.
Geographic Farming Campaigns are shown above. To learn more, Click Here.
The Long-Term Benefits
Investing time and resources into farming during the summer can yield substantial returns in the fall.As the market picks up, agents who have established trust and familiarity within a community are more likely to be contacted for listings.Building these relationships takes time, making the summer an ideal period to start.
By proactively engaging with communities during the summer through consistent outreach, event participation, and a strong online presence, real estate agents can lay the groundwork for a successful fall season.Planting the seeds now ensures a bountiful harvest of listings later.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
In a fast-moving market, the most successful agents don’t wait for homeowners to find them—they secure their attention well before the sign goes up.
Winning a listing early requires positioning, presence, and consistent value. Homeowners often start thinking about selling weeks or even months before they take action, and that early awareness phase is where intelligent agents shine.
Stay Visible with Consistent Marketing
Top agents stay visible in their farm areas through consistent marketing: direct mail postcards, market update reports, and neighborhood branding.
But it’s not just about being seen once—it’s about being seen repeatedly over time.
The Multi-Property Series is shown above. To see more, Click Here.
Studies show that it takes an average of 7 to 11 impressions before someone remembers a brand or takes action. A single postcard or email might get noticed—but ongoing visibility is what makes a lasting impression.
This kind of repetition builds familiarity, and familiarity builds trust. When homeowners consistently see your name over weeks and months, they see you as the trusted expert in the area.
So when it’s time to list, you’re not just a name—they feel like they already know you. And that’s why you’re the one they’re most likely to call.
Build Relationships That Lead to Listings
Relationship-building is key. Agents who regularly reach out with valuable, relevant content—like recent sales, tips for preparing to sell, or equity updates—build trust over time.
Beyond mail and digital content, local engagement is a powerful way to connect. Hosting community events or sponsoring neighborhood gatherings shows you’re invested in the area and care about more than just transactions.
Simple events like block parties, local meetups, or seasonal celebrations can help establish your name as a trusted community figure.
You can also distribute high-quality brochures or personalized neighborhood magazines in high-traffic local spots like coffee shops, dental offices, medical clinics, or salons.
These print pieces should include homeowner tips, real estate updates, and contact info—subtly reinforcing your expertise and visibility.
These consistent, low-pressure touchpoints build familiarity and recognition over time. When homeowners see your name and face associated with community involvement and valuable insights, they’re much more likely to reach out when they’re ready to list.
Earn Trust Before the Sign Goes Up
The goal is to be top-of-mind before the listing conversation even begins. By the time the sign goes up—or before it even needs to—you’ve already earned their trust.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Marcy recently sent out a Get More Listings Postcard (shown above). To see more postcards from this series, Click Here.
Congratulations, Marcy Cheatham, on winning this week’s contest!
Marcy had the following words to say about sending out marketing from ProspectsPLUS!
“Love the templates and ability to customize. Effectively helps promote my business with ease. Very efficient.”
-Marcy Cheatham
Thank you for your excellent review! We truly appreciate your support.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Terri recently sent out a Get More Listings postcard (shown above). To see more postcards from this series, Click Here.
Congratulations, Terri Callahan, on winning this week’s contest!
Terri had the following words to say about sending out marketing from ProspectsPLUS!
“As a Real Estate Agent in a competitive market, I love how easy it is to use direct mail postcards from ProspectsPLUS! to reach prospective clients. The choices and options for the subject matter of the cards are huge, and I always find one that meets the goal of the mailing. So glad I found ProspectsPLUS!” -Terri Callahan Thank you, Terri, for your awesome review! We truly appreciate your support.
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
When a home goes up for sale in a neighborhood, there’s a strong chance that another one will follow.
This phenomenon often called the “listing contagion effect,” suggests that one home listing can spark a chain reaction, leading to more listings in the same area.
Why Does This Happen?
The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
Market Awareness
Many homeowners are uncertain about when to sell. When they see a neighbor list their home, it raises awareness about local market activity.
Confidence Boost
If a home in the neighborhood gets listed at a high price, other homeowners may feel encouraged to test the market themselves.
Life Cycle Similarities
Many neighborhoods develop simultaneously, meaning homeowners may reach similar life stages—upsizing, downsizing, or relocating.
Competitive Motivation
Some homeowners may be waiting for the right moment, and seeing a neighbor list might push them to act before market conditions change.
Agents can capitalize on this natural momentum by strategically reaching out to homeowners when a listing appears in their farmed neighborhood.
If one home is listed, there’s a good chance another will be soon—be ready to seize the opportunity!
WATCH THIS VIDEO: See what happens when an agent consistently markets in a specific neighborhood for eight weeks.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Shannon recently sent out a postcard from the Get More Listings II Series (shown above). To see more information about this series, Click Here.
Congratulations, Shannon Oberman, on winning this week’s contest!
“I’ve told so many of my fellow agents about the lists I’ve bought and cards I’ve ordered – but the flyers on Sundays are amazing! They’ve bolstered my listing and buyer consultation folders to be so professional! I share your website with every agent I mentor as a means to be more professional!!” -Shannon Oberman
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Katina recently ordered the Get More Listings Series (shown above). To learn more, Click Here.
Congratulations, Katina Bodden on winning this week’s contest!
Katina had the following words to say about her success sending marketing out from ProspectsPLUS!,
“Professional marketing materials with a great selection of topics for various newsletters. It helps me keep my clients informed with reliable real estate news. I’m fully convinced about ProspectPLUS!” – Katina Bodden
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Studies indicate it takes a tenth of a second to begin to form an impression of someone you don’t know.
Therefore, be aware that a potential client may start to decide about hiring you while you are still standing on their doorstep. This is why it’s important to ensure your first impression is amazing.
Here are three tips to master your listing presentation and win that client.
1.Send a pre-listing packet
I couldn’t find any statistics about how many listing agents send a pre-listing presentation packet to homeowners. I hope you will be among those who do.
The pre-listing packet is part of your curb appeal, so make it as compelling as possible.
We have spoken with our customers about what they include in theirs:
Current local market conditions
Your agent bio, in the form of a personal brochure (so classy and so professional!)
Information about your brokerage, including any impressive sales stats
A mock-up of Just Listed marketing pieces you will use if you get the listing
Client testimonials (a must-have)
A blank listing agreement (you may want to watermark it)
A step-by-step explanation of the listing process.
Direct response reports such as “Inventory is LOW, Now is the Time to Sell,” “What If I Sell My Home and Can’t Find One to Buy”, and “Reasons Why Your Home May Not Sell”. All of these reports are available, HERE.
Ensure that the packet is ultra-professional and client-centric (in other words, not a lot of overt self-promotion), and highlights the value of working with you. Send it out to the homeowner at least three days before the listing presentation appointment.
2. Prepare to impress
The groundwork begins when you get that first phone call from a homeowner requesting to meet with you. Ask the important questions now, so that you are better prepared during the actual listing presentation.
Experts state to include the following questions:
May I ask why you’re selling?
Is there a date by which you need to be out of your current home?
How long have you owned the home?
Have you remodeled or renovated your home? Any repairs?
Is anyone else on the title? Is it possible he/she/they could be present when we meet?
How did you hear about me?
Take notes of each answer so that you don’t repeat these questions during the listing presentation.
Your last step should be to take a drive by the home you’ll be listing (hopefully!). Take note of its curb appeal, or lack thereof, the neighborhood, and any nearby amenities that will positively or negatively impact value.
3.Take a deep breath
You may have heard from more experienced agents that “People do business with those that they know, like, and trust.”
It’s a big challenge to achieve all three of those in the time it takes to give a listing presentation, especially for agents who are new to the industry and lack the confidence that experience brings.
Be genuine; people can tell in a heartbeat if you’re faking it. “You can’t force rapport,” claims the president of the RAIN Group, Mike Schultz.
Walk up to the door, stretch, shake your hands to get the jitters out, and take a deep breath. And don’t forget to smile.
During the presentation, listen carefully, and nod to acknowledge that you’re listening. Take notes if you need to.
You’ve got this.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
We all know that referrals are the lifeblood of a real estate business. Nothing beats the trust and credibility that come with a word-of-mouth recommendation. But how do you get those golden referrals flowing? Read on.
Develop a reputation for providing excellent client service
First things first: knock it out of the park with your current clients. When you provide stellar service, people remember. Go above and beyond in every interaction. Be available, listen to their needs, and solve problems before they even arise.
Stay connected
Out of sight, out of mind, right? Keep in touch with past clients through regular follow-ups. This doesn’t mean bombarding them with sales pitches. Instead, send a friendly email or a holiday card, or give them a quick call to check-in. A postcard or newsletter campaign can serve this purpose brilliantly. If you don’t reach out, they may forget you. “If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place.”Nora Roberts
Ask for referrals
It might feel a bit awkward, but don’t be shy about asking for referrals. The key is timing and approach. When you’ve just closed a deal and your clients are thrilled, that’s a perfect moment. Something like, “I’m so glad we found your dream home! If you know anyone else looking to buy or sell, I’d love to help them out, too,” can go a long way.
Put some skin in the game
Who doesn’t love a little incentive? Set up a referral program that rewards clients for sending new business your way. This could be a gift card or even a donation to a charity of their choice. Make sure it’s something valuable enough to motivate them but still within your budget.The Market Dominator Trifold Newsletter is shown above. To learn more, Click Here.
Network, network, network
Is networking still a thing? Sure is, so get out there and mingle! Join local business groups, attend community events, and participate in online forums. Building a strong network of connections increases your chances of getting referrals from other professionals and community members.
Use social media for all it’s worth
Your social media platforms are powerful tools for staying engaged with your audience. Share your successes, post testimonials from happy clients, and offer helpful real estate tips. Warning: Do this only on your business page, not on those you visit.Give the content a local angle and all the better.
Show appreciation
Always, always thank your clients for their referrals. A handwritten note, a small gift, or even a heartfelt email can go a long way. Gratitude encourages repeat referrals and solidifies your relationship.Getting real estate referrals doesn’t have to be challenging. Focus on building relationships, providing outstanding service, and staying connected with your past clients.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
In today’s competitive real estate market, establishing a strong brand is crucial for real estate agents looking to attract sellers and stand out from the crowd.
A well-defined brand not only sets an agent apart but also instills confidence in potential clients.
Here are some key strategies for real estate agents to establish a strong brand that attracts sellers:
Define your unique value proposition
Identify what sets you apart from other agents and articulate this clearly in your branding. Whether it’s your expertise in a particular neighborhood, your personalized approach to client service, or your innovative marketing strategies.
Your unique value proposition should resonate with potential sellers and differentiate you from the competition.
Craft a compelling brand story
Your brand story should convey your passion for real estate, your commitment to client satisfaction, and the results you’ve achieved for past clients.
Use storytelling techniques to create an emotional connection with potential sellers and demonstrate why they should choose you as their agent.
The Join the Market Campaign is shown above. To learn more, Click Here.
Invest in professional branding materials
Your branding materials, including your logo, website, business cards, and signage, need to be a reflection of the quality and professionalism of your services.
Choose a cohesive color scheme, typography, and visual elements that convey your brand identity and leave a lasting impression on potential sellers.
Leverage marketing to amplify your brand
Establish a strong online presence through social media channels, a professional website, and direct mail marketing.
Share valuable content, such as market updates, home buying tips, and success stories, to position yourself as a knowledgeable and trusted authority in the real estate industry.
Prioritize client relationships and referrals
Word-of-mouth marketing is incredibly powerful in the real estate industry, so focus on providing exceptional service to your clients and encouraging them to refer you to their friends and family.
Building strong relationships with your clients will not only lead to repeat business but also generate valuable referrals that can help grow your brand and attract more sellers in the competitive market.
By implementing these strategies, real estate agents can establish a strong brand that resonates with sellers and positions them for success in a competitive market.
Yes, there’s still time! Here are six ways to help you stir up more activity in your market before the year-end.
1. Stick to the plan (or create one if you haven’t yet)
A marketing plan does much more than let you know how much money you’ll spend for over a period of time promoting your services. Chief among the additional benefits is that it helps you fill your days with prolific and directed activity.
That forward-thinking stuff you need to create a plan forces you to carefully consider each option, both in terms of its financial impact and effectiveness.
“Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.
If increasing listing activity is your goal, hammer out a marketing plan for the next three months and stick to it.
2. Adhere to a regular prospecting schedule
Whether you door-knock, cold-call, chase after expireds and FSBOsor use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.
Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert into new listings.
3. Nurture those relationships
People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.
Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks, and to do it right, you need a way to keep track of leads, prospects, clients (both current and past), and just about everyone else you know.
While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.
HOT TIP: We offer a free CRM, the Contact Manager,on ProspectsPLUS.com. With the Contact Manager, you can tag entire mailing lists or just one contact within a list, building one highly targeted list for your marketing materials.
In addition, you own your list, so you can export and download your CRM list anytime if you decide to move it. Now schedule time on a daily/weekly basis to reach out to the contacts in this database and nurture these relationships.
You can’t turn a lead into a prospect that you’ll convert into a listing if you don’t respond to their initial contact promptly.
The short and sweet of it is that you have five minutes to respond to an incoming lead if you hope to reach the person live and get them into your sales funnel, according to InsideSales.com research.
In fact, the agent who responds within this period is nearly 25 percent more likely to snag the lead. Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.
5. Start farming, via direct mail, if you haven’t already
Farming is a low-cost, effective, and easy way to reach out to many people simultaneously and build relationships over time.
The fact remains that direct mail is one of the most powerful marketing methods available. Mix that with a focus on a specific farm, and you have something powerful working for you.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
