Tuesday, November 5, 2024

get more listings

    Uh oh, here comes summer; the busiest season for real estate consumers and agents.

    Well, it used to be anyway. At this writing, new listings, nationwide, are down a smidge. But, as we know, all real estate is local and your mileage may vary, depending on where you practice real estate.

    Las Vegas, for instance, has seen a 9.4% increase in homes for sale and agents are celebrating! 

    Since online marketing of your business is so important, and we are heading into the busiest season, I’ve decided to dive into some various tried-and-true online tactics you may want to try out to bring in more listings.

    There’s a form of online advertising to fit every agent’s budget

    Choosing the form of advertising comes right after you promise yourself that your ads will be laser-targeted. Go after one segment of the market; listings, for instance. Then, focus solely on that in your ads.

    Where to advertise? Here are three places that are easy to start:

    • Facebook ads
    • Google ads
    • On your website (and cross-promote to social media)

    Figure out your chosen audience’s pain points and focus on solving those. Since we’re talking about listings, what’s keeping folks from selling their homes?

    High-interest rates, if they hope to buy another home, is most likely the biggest fear. Many have such a low interest rate currently, they’re hesitant to trade for one that is much higher.

    But other reasons are keeping homeowners from selling. If you need tips on what these reasons are, reach out to former clients and ask. Even if they aren’t considering selling, ask them the hypothetical “If you needed to sell right now, what would be your biggest challenge (or fear or whatever).

    Not only does this count as a “nurture” call, you may also get some good information, and, who knows? A listing?

    Let’s take a look at some other traditional yet effective ways to get your name out there.

    Email newsletters

    I receive several real estate newsletters via email every month. I love them! But I only subscribe to those that are hyper local and offer timely advice and information. 

    Cookie-cutter newsletters are fine, but reword what you can so that the information fits your market.

    Social Media

    Social media is ideal not only for fishing for listings but for the bait, as well. The bait?

    Those hyper-local posts that readers find so compelling. Lure them onto your social media platforms and blog and then go fishing. Subtly.

    Summer is full of events in most towns. If all else fails, review places folks can cool off, such as the best ice cream shop in town, the best public swimming pool, and reviews of nearby public beaches.

    Social media (again)

    Facebook groups are well worth the time you will spend interacting with members.

    We aren’t talking about real estate groups, but consumer groups, such as decorating, gardening, home improvement, home maintenance, and anywhere else that homeowners may hang out. 

    If the topic of the group is something you enjoy, all the better. Posting informative posts is a brilliant way to attract the attention of home sellers. Be subtle, though, in your mentions of what you do for a living.  

    If you’ve put off planning your ad campaigns, now is the time to step up and get it done.


    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


     

      Danielle’s latest mailing is from the Get More Listing Series (shown above). To learn more, Click Here.

      Congratulations, Danielle O’Brien, on winning this week’s contest!

      Danielle had the following words to say about her success sending marketing out from ProspectsPLUS!,

      “ProspectsPLUS! has made it extremely convenient to obtain addresses that fit my target market and, also, pre-done campaigns to ensure marketing consistency. I recommend them to all my agents!” 

      -Danielle O’Brien

      Danielle, thank you for this wonderful review. We truly appreciate you and your support!


      Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

      HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave feedback on Google HERE.
      Leave feedback on Facebook, HERE.

      *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

      Don’t forget to watch for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        Candace’s latest postcard mailing was from the Get More Litings Series and is shown above. To learn more, Click Here.

        Congratulations, Candace Bradley, on winning this week’s contest!

        Candace had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “ProspectPLUS! has been great for my real estate business. They offer a variety of creative marketing campaigns and so much more! Their products are easy to edit, and the website is all-around easy to use. I’ve run some successful marketing campaigns strictly by using ProspectPLUS!. They also sent out a nice gift box unexpectedly with promotional products that I could utilize right away.”

        -Candace Bradley

        Candace, thank you for this wonderful feedback. We truly appreciate you and your support!


        Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave feedback on Google HERE.
        Leave feedback on Facebook, HERE.

        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          Here’s a question for you: Why is it called “a sellers’ market” when sellers aren’t selling? 

          We are facing nearly 26% “… fewer homes newly listed for sale compared to last year,” according to recent NAR research. This is despite a 7.1% rise in homes actively for sale compared to last year at this time.

          OK, so how do we make this sellers’ market a true sellers’ market? To start, more listing leads would be nice, right?

          One effective strategy is to become a neighborhood or city expert. Sure, tons of agents pay that title lip service, but you, my friend, are actually going to live it.

          Not only will a neighborhood – or city-specific blog brand you as the area expert, but it will boost lead generation as well.

          The Holiday Series is shown above. To see more, Click Here.

          And how will it do that?

          With the organic website traffic that comes from your neighborhood or city blog. 

          “Real estate had the highest monthly organic traffic, on average,” of all the industries in the finance category of a recent SEO report published by Conductor. They go on to state that “… searchers looking into real estate are most likely not tied to a brand. This makes investing in SEO and the website experience more crucial since the ROI could be significant if your site provides the desired property solution.” 

          In other words, done right, and with the current state of SEO, your little blog could pay off big by providing a steady stream of leads.

          Remember, this website/blog is in addition to your IDX website

          This website/blog will focus on showcasing your in-depth knowledge, expertise, and passion for the city or the neighborhood. Here are some topics you might want to cover:

          • Neighborhood Profiles: Provide detailed information on different neighborhoods within your target area, highlighting their unique features, amenities, schools, and local attractions. Including lots of photos.
          • Local Market Updates: Regularly update your website or blog with the latest trends, market statistics, and insights specific to the neighborhood.
          • Home Improvement Tips: Share practical advice on enhancing the value of homes in the area, such as remodeling ideas, landscaping tips, and cost-effective renovations.
          • Local Events and Activities: Promote community events, festivals, charity drives, and other neighborhood activities to foster a sense of belonging and showcase the vibrant community spirit.
          • Local Business Profiles: Where to get the perfect cup of coffee or a yummy breakfast or dinner. Best yoga studios, hair stylists, auto mechanics, etc. You can find ideas for these on Yelp.com or join your Nextdoor.com neighborhood and read neighbors’ reviews.

          Consider inviting local business owners, experts, or community leaders to contribute guest posts or interviews on your website or blog. This not only adds diverse perspectives but also increases the likelihood of them sharing your content with their own networks.

          Don’t forget to cross-post every piece of content to social media. 

          DIY a WordPress site or have one done for you?

          While WordPress might be the least expensive way to set up a blog or website, there is another option and that is what is on offer at ParkBench.com

          Dubbed “the only service in the world that actually builds community websites for real estate agents” by the company’s CEO and co-founder Grant Findlay-Shirras, it’s certainly a service worth a look.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. Click Here