Listing Agents: Steal These Home Staging Tips for Your Clients
If I were to ask you which room in a home is most important to stage, what would you say?
Kitchen, right? Or, perhaps, bathroom.
According to a NAR survey of buyers’ agents, however, “Staging the living room was found to be most important for buyers.”
So, the kitchen and/or bathroom must be second in importance, right?
Actually, slightly more than 40% of buyers’ agents recommend staging the master bedroom.
Staging the kitchen came in third.
The folks at homelight.com surveyed nearly 1,000 buyers’ agents and learned that more than half of them feel that “… staging increases a home’s value from anywhere between 1% to 10%.”
Nearly 30% of the aforementioned NAR survey respondents claimed that staging a home had no impact on the sales price. Twenty percent of them claimed that “… staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged.”
While the Real Estate Staging Association claims that staged homes sell 73% quicker than homes that aren’t staged.
As you can see, whether or not staging is valuable to the seller depends on who you ask. If you have a challenging listing, however, staging should be a must.
If you don’t offer staging as one of your sellers’ services, at least give your listing clients some tips on how to do it themselves.
Who will likely buy the home?
Read any staging website and you’ll learn that most stagers aim for the impossible: “universal appeal.” You, as a real estate agent who works with real estate consumers on a daily basis, know how impossible this is. Nothing is universally appealing.
Perhaps what stagers are alluding to are aspects of staging that appeal to a broad spectrum of homebuyers, such as:
- The homes and the closets are light and bright.
- The home has been depersonalized. Despite what many real estate bloggers claim, this doesn’t mean removing personal items such as photos and certificates. It means personal items, such as toiletries, toothbrushes, feminine hygiene products and even used bars of soap, according to a study by Andrea Angott, Ph.D at Duke University.
- Each room’s purpose is immediately evident. Remove office paraphernalia from the dining room and baby stuff from the master bedroom.
- Each room gives the perception of lots of space. Remove excess items from the pantry, closets and cupboards so that they appear larger. Ensure the lighting is bright in closets. Remove oversized furniture.
As the listing agent, it’s important that you have a good idea of who makes up the buyer pool for each listing you take. Often, it’s obvious. Others, not so much.
If the home is a penthouse condo with a city view the buyer won’t likely be a family with young children. If the home is in a good school district, on the other hand, you can almost guarantee a family will buy it.
Once you have a good idea of the buyer pool you can offer more specific staging tips.
How do you get those new listings that you’ll be helping stage? How about launching a Get More Listings Campaign?
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Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
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