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Tuesday, November 19, 2024

Free Reports

At the risk of sounding cliched, content is even more of a king now than when Sumner Redstone coined the “Content is King” mantra.

Gone are those days when a 100-word post, unartfully packed with keywords and links, ranks anywhere near Google’s first-page search results.

It’s not merely content that is king, it’s quality content. Writing for the reader and not the search engine, with relevant, valuable and shareable content is today’s challenge.

If you struggle with content creation, read on.

Determine a content strategy

Your content strategy is best determined by first figuring out your goal in writing it. Sure, we all hope to generate leads with content, but go deeper than that. Are you looking to close more deals, build a referral base or maybe set yourself apart as a niche expert?

Once you’ve nailed your ultimate goal, you’ll need to figure out your target audience or audiences. Creating personas helps you narrow down your audience and helps you provide more relevant and, thus, valuable content.

Need help? Hubspot.com has available, Make My Persona, as a fun tool to help you build your target audience’s persona.

All of your content must be appropriate and of value to this audience. Kelton Ried at Coppyblogger.com calls this an “audience-first mentality.” He goes on to suggest that “Without a deeper understanding of the needs, hopes, desires, and dreams of your audience, you’re doomed to turn them away.”

You have your goal in mind and you know who to target, so let’s get started creating a content strategy action plan.

Creating content to help you meet your goal

If you’ve taken our advice and you are clear on your target audience’s persona, you’ll find that writing becomes a whole lot easier.

If you specialize in a niche, writing content is even easier. An agent who specializes in military relocation, for instance, has an endless number of topics to write about. The same holds true for condo, ranch, waterfront, and luxury real estate specialists.

Generalists, on the other hand, just need to keep the focus on what type of information is valuable to their target audience. Buyers naturally want to know about mortgage rate changes, how to get a mortgage, the mortgage process broken down into layperson’s terms, information on the area’s neighborhoods and, of course, they want to see listings.

TIP: Ask the pros in other industries to write guest posts. This might include your home inspector, favorite title company representative, and lender. Hang on to these for those days when you’re too busy or too writer-blocked to come up with a post.

Make your content work hard

Content should act as a magnet to draw people to your website and it can’t do that if you don’t promote it. The best place to do that is on social media.

Remember, posting a piece of content to your website isn’t the end of that piece. Push it out on social media.

Since most social media platforms are visually oriented, repurpose your content into quick, easy to read infographics. The most commonly shared post on Facebook, by the way, is an image.

Whatever you post, ensure that it grabs the eye – use Canva.com or a graphics program to create compelling photos.

Create a content schedule

 Ask any SEO specialist how often to post content and you’ll get a ton of different responses.

We think it’s important to come up with a posting schedule that meshes with your business schedule. Sure, you can promise yourself that you’ll write and post content three times a week, but if you don’t have an assistant or you get busy, the posts won’t get written, posted or promoted.

The best time of day to post and promote your content is another hotly contested issue. Many of the big SEO pros we follow to claim that mid-day or lunchtime is ideal.

The name of the game when considering a content schedule is to bite off just enough that you can chew and stick to it. Consistently.

Start by writing some content centered around the Free Report, “How to CHOP $24,000 & 4 Years OFF Your Mortgage”. Order 100 of this Free Report today to have on hand for requests.  

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you STILL CRUSH IT in 2018!

1. Become a Listing Legend Free eBook.

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

2. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Update Your Community Pages

What if we told you that you can increase organic traffic to your site by as much as 40 percent just by updating old content?

“It’s one of the quickest (and easiest) ways to make Google recognize you and bring your rankings back from the graveyard,” according to Neal Patel. He goes on to explain how the co-founder of Ninja Outreach increased the site’s organic traffic by 40 percent just by resurrecting old content.

The best content on your site to bring back from the dead resides on your community or neighborhood pages.

Why?

Because these pages, if done right, are your most valuable when it comes to showing up in organic real estate searches.

Let’s find the walking dead posts
  1. Find the posts that have been bringing in the most traffic. The Google Search Console website is a handy tool for this step. We prefer the old version, which you can reach by clicking the link on the bottom left side of the page.
  2. Go to “Search Traffic” and then click on “Search Analytics.”
  3. Now you have a list of your most popular content. Click on “CTR,” located above the list.

To identify the posts that will “give you the most bang for your buck,” according to David Schneider, co-founder of Ninja Outreach, look for the following on your most popular pages:

  • A CTR lower than 1 percent
  • A high impression rate
  • A “position” between 1 and 30
What to change

It can be pretty embarrassing looking at your old blog posts but you’ll need to do so before going into the site’s backend to tweak them.

First, check the page’s overall appeal. Does it include enough photos, subheadings and white space? Then, check the page for broken links.

Make note of any issues you need to fix and then head over to the backend of your site.

Next, look for the following:

  • Fix or update links on the page. Cyrus Shepard suggests that you should update the text surrounding the links as well, claiming that it helps search engine spiders more readily see that the page has been updated.
  • Consider removing any content that isn’t evergreen. This includes mentions of the community’s average home price, which, as you know, can become quickly outdated.
  • If you haven’t yet added alt text to your images, do so now.
  • Consider adding additional text to the page to make the word count longer. Have there been changes to the area since you wrote the original content? Any changes planned for the future? Longer content tends to rank higher so if there is anything you can add to beef up skimpy content, it’s worth it to take the time to do so.
  • Is there enough white space on the page? Break up paragraphs so that each contains no more than five sentences, add bulleted lists, subheadings, and additional photos.
  • Ensure your CTA is clear and compelling.
  • Check the copy for grammar, punctuation and spelling errors.

Once you hit publish, head over to your social media pages and post your new and improved content.

One additional note: Patel suggests checking that blog posts don’t compete with your community pages for “SEO authority.”

“For example, you create an amazing page for your primary neighborhood focused on ‘real estate-centric’ keywords,” such as ‘homes for sale in (name of community).

Then, you later publish blog posts for the same neighborhood using the same keywords in prominent locations, such as the title, URL & headings – that would be a mistake,” Patel cautions.

Keep track of the pages’ progress

SEO experts suggest taking a screenshot of the Google Console results we walked you through earlier. Then, when you check for changes in a month or two you’ll have something to compare the new results too.

Keep tweaking as needed until you get the results you’re looking for.

Homebuyers demand local knowledge and neighborhood or community pages are an ideal way to meet that demand. But letting information go stale isn’t a good strategy.

In fact, it could be costing you money.Realtor marketing postcards for neighborhood updates with a free offer

A great way to keep your Geographic farm updated with local knowledge is to send the Neighborhood Update postcard with a Free Offer.
Send out at least 100 in an area where you want more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you CRUSH IT in 2018!

1.  The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

how to get hyper-local with your real estate blog posts
Rank Higher in Search & Get More Traffic

Ok, are you ready for the “duh” remark of the year?

Real estate is local.

Sure, it’s a well-known fact, but reading through some agents’ websites and blog posts, it seems as if many in the industry have forgotten this fact.

If you hope to compete against the “big guns” to reach the first page of Google, you need to get hyper-local. And, we happen to have three easy tips to get you started.

 Help out your SEO with local titles

We recently read an article about SEO on a website that sells IDX sites to agents. The author suggested teasing your blog posts on your homepage – adding snippets of several to get folks to hop over to your blog to read more.

Good suggestion. The example he showed, however, included titles such as “When is the right time to sell?” and “6 tips for first-time homebuyers.”

Really? Not only are neither of these titles compelling, they lack a local focus. At the very least the agent should have included the name of her town in the titles: “When is the right time to sell your Anytown condo?” “6 tips for first-time homebuyers in Anytown.”Neighborhood Update Agent update Homes for sale and sold

Don’t just toss out national statistics

Here’s an example of a recent post we read on an agent’s site about spring home maintenance.

“This time of year tends to have more rainfall than any other season. Did you know that for every one-inch of rainfall on a 1,000 square foot roof, you will collect 600 gallons of water? That is why so many homeowners across the U.S. have chosen to install rain barrels to take advantage of this great resource and use it for their landscaping.”

Although there’s some great information in this post, the agent has blown the perfect opportunity to stand out by offering hyper-local information. There is nothing in that passage that speaks to the reader who lives in this guy’s market.

Don’t just grab and use national statistics; take some extra time to localize them to your area. For example, the aforementioned agent works in the Rochester, NY area. He would serve his readers so much better had he taken an additional five minutes to research his local area’s rainfall average.

We did, and we learned that Rochester gets about 11.5 inches of rain each spring, on average. So, the new and improved section would read:

“Get ready to take advantage of those spring showers. Did you know that every 1-inch of rainfall on a 1,000 square-foot roof results in 600 gallons of water? Here in Rochester, with our average 11.5 inches of rain in the spring, that means you could collect 6,900 gallons of water each spring.

Smart homeowners across Rochester are realizing this and installing rain barrels to tap into this amazing, free resource to use on their landscaping. You can purchase your barrels at Joe’s Hardware (123 Main St.), Home Depot (3000 No Name Ave.) and even online at Amazon.com.”

Not only did we localize the statistics, but we added local places to buy the rain barrels. His readers won’t find that information on Zillow.

Photos matter too

The occasional stock image on your site is fine, but when it’s completely filled with them, and little local photography, your site becomes anonymous. Even if you take the photos yourself, use as many easily-identified landmarks as possible.

Then, ensure that the images are optimized with ALT attributes for local search. Describe what the image is and “include relevant keywords,” suggests Shane Barker at BrightLocal.

“For local SEO, you should include the city/locality/region you’re targeting when creating the ALT attributes,” he continues. Here’s an example of what Barker is referring to:

img alt=”Anytown Mulberry Hill Homes for Sale”

Just as real estate is local, so goes search, at least if you hope to rank in the search engines. The more local you get on your site, the better your chances.Free Report agent opt in tool.

Another way to serve the traffic landing on your Blog is to offer a Free Report such as, “5 Facts That Drive a Successful Home Sale”  in exchange for their email address.
Order this Report today so you have some on hand for open houses, listing presentations and more.
Stand out from the crowd and show them YOU’RE the expert!

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you CRUSH IT in 2018!

1.  The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero (BTW, you also get a $25 Gift Card too, now that’s what I’m talking about)!

Give Them the Facts

We are a nation of DIYers and fixer-uppers (or folks who think they are). We’re also a thrifty bunch, looking for any possible way to save a buck on purchases.

Put these two characteristics together and we end up with the real estate consumer seeking a bargain in the form of a fixer.

As an agent, you know which of your clients can take on all the work and money that a fixer might require.

“A fixer can be a perfect solution when your clients have long lists with a lot of requirements and if they’re willing to do the work,” David Bailey with Keller Williams, Beverly Hills tells HGTV.

So, yes, sometimes suggesting purchasing one is wise.

But it’s up to you to determine if it’s right for each client that hopes to buy one and then how to help that client make the decision.

Guess who likes fixers? Yeap the Millennials

 The National Association of Realtors conducted a study a while back and discovered, in their efforts to avoid “cookie cutter” homes, Millennials were interested in fixers.

In fact, “about 30 percent of millennials surveyed say they prefer a ‘fixer-upper’ home rather than a home that needs only a few repairs,” according to RealtorMag.

Since Millennials make up the lion’s share of the first-time buyer pool, counseling and supplying facts will be your most important task when working with them.

To get your client thinking realistically, ask the following questions:
  • Does your client or his family or friends have carpentry, flooring, painting, plumbing, electrical skills? They can hire professionals, but doing some work will keep costs down.
  • Speaking of costs, does your client have rehab funds set aside or do they need to borrow the money?
  • Is your client willing to wait to move into the home (maybe six months)?

If your client becomes fixated on a home in need of work, yank her back to reality by helping her understand the scope of the work required.

Bring in a contractor to help them determine if it’s possible to bring the home up to standards and to get an estimate of the cost.

Not only does this offer a reality check, but it gives your client an idea of how much to offer for the home.

How to finance the purchase

Unlike in the past, homebuyers have some attractive options when it comes to financing a home that needs work.

“Future value” loans are the most popular. These loans aren’t based on current market value but on the future value (after rehab) of the home.

First-time buyers and those on a budget typically opt for a government-backed mortgage that wraps the cost of the rehab into the loan. These programs include the Fannie Mae HomeStyle Renovation and the FHA 203(k) programs.Just Listed Just Sold Property Showcase Real Estate Postcards

If your client opts for one of these

These programs aren’t quick, easy or painless. If your client goes with the FHA 203(k) loan, he or she will need to come out of pocket to pay for a consultant.

The project must use the same contractor, from start to finish. If the client becomes dissatisfied with her choice, she’s stuck.

Then, the entire amount of money needed for the project is determined in advance and it’s a set amount. As one homeowner who used the FHA program notes “it is to the contractor’s benefit to do cheap work so they can pocket larger margins.”

Choosing a contractor will be one of your client’s biggest challenges.

Getting the loan

Rehab loans take far more time to complete than your typical residential purchase loan, so remind your client to get the loan process started as soon as possible.

You’ll have tasks to complete as well, such as helping your clients come up with a list of the work required and an estimate of cost. This will help you counsel them on how much to offer on the home.

You’ll need to structure the offer so that it’s subject to FHA 203(k) loan approval and the seller’s acceptance of any other HUD or lender-required improvements to the home.

Of course, FHA isn’t the only option for a client who falls in love with the idea of rehabbing a home to fit their lifestyle. Recommend that he or she meet with a lender and always consult their accountant.

Do you need to attract buyers interested in a fixer you have listed?

 Send a Property Series postcard with an offer for the Free Report, “Top Ten Renovations that Reap Returns”.
Extend the offer to your Facebook audience and on your website, as well.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you CRUSH IT in 2018!

1.  The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

Also…check out these cool tools 

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero (BTW, you also get a $25 Gift Card too, now that’s what I’m talking about)!

Convert More Leads to Listings

If your blog isn’t performing in a way that is resulting in new potential listing traffic, it may be time for a tune-up.

Yes, we get that you’re busy, but this process is painless and can be done in pieces so you won’t have to take an entire day or evening to get it done.

Best of all, these tips will help improve your site’s visibility, your visitor’s experience and you won’t have to hire a web developer.

Fix broken links

Broken links on your blog return 404 errors to your users. They become frustrated and click away. As a result, you’ve lost them and probably for good. Broken links also impact your search engine ranking.

In essence, broken links are broken promises, so the first step in the blog tune-up is to check for and fix them.

There are several easy and free ways to do this:

  • WordPress site? Install “Broken Link Checker”. You can find a walk-through of the process (it’s quite easy) at Org.
  • Check My Links – a Chrome browser extension that checks all the links on a page. Find it in the Chrome Webstore.
  • Xenu Web Sleuth – it’s a rather odd-looking website, and you’ll need to download the software, but according to many, it’s one of the best, free ways to check for dead links.

Remove any dead links that can’t be replaced and update those that can.

While you’re in “link” mode

How is your internal linking structure? Linking from one blog post to another on your site keeps your reader engaged longer on your blog. In addition, search engine spiders love internal links.

Go through some of your most popular blog posts and find opportunities to link to other posts on your site.

Add some bling

Blog posts with compelling images are read more often than those that offer poor images. Therefore, check your blog post images and replace any that may be doing more harm than good.

Try using Canva.com to create overlays on your photos to give them that Pinterest look. It’s free and, once you get the hang of it, quite easy to use.

You can find free images online at:

  • Pixabay
  • Pexels
  • Morgue File
  • New Old Stock (vintage photos)
  • SkitterPhoto (click on “Browse Free Photos)
  • Unsplash

Fix blog format problems

The name of the game when writing a blog post is “white space.” Don’t torture your visitor with great, big blocks of text. Break it up with short paragraphs, the use of images, quotes, subheadings and bulleted lists.

Throw out everything you learned in English composition. You aren’t writing for a teacher, you’re writing for someone who typically scans text online. If it appears on the first scan to be too much of a chore to read, they’ll leave.

A good rule of thumb is to break up any paragraph that exceeds five sentences in length.

How’s your call to action?

If you hope to convert your blog visitors to leads, you’ll need effective “calls to action”. Any money and effort you expend to drive traffic to your blog is wasted if your posts lack this critical component.

Your call to action must consist of the following:

  • Make it unique
  • Use enticing offers
  • It must be prominent
Check your post titles

We get it, you’re not a copywriter. That doesn’t mean, however, that you should neglect the most important component of each post, the title.

A compelling, descriptive headline can mean the difference between the reader leaving or staying. It also impacts whether they click on the post’s link when you share it on social media.

Look at each headline and ask yourself if you would be compelled to read on if it weren’t your blog. If not, fix the ones that don’t work.

Magazine covers are ideal places to look for ideas on how to write catchy blog titles.

Order at least 100 of the Free Report, “5 Reasons Why Your House May Not Sell”, and use them as an opt-in on your blog site.
Also, for extra lift add them as a “call to action” on all of your marketing pieces.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here  – Click Here

Also…check out these cool tools 🙂

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them Here. THEY get a Free $25 Gift Card and YOU become their hero!

Thank you to all of our Contestants in our April Contest!

The time and effort you have taken to give us feedback on your experience with a ProspectsPLUS! product or service is incredibly meaningful to us!

Remember, if your name wasn’t announced in this month’s contest, a new contest starts soon with new opportunities to win!

Ring Video Doorbell First Prize Winner – Tracy Fraim

 

Tracy had exciting feedback about his experiences with ProspectsPLUS! as a new agent.

“Great product, great service, huge selection. A real attention grabber for sure. Just started out and already got two listings.”

That’s right Tracy has been sending out the Market Dominator for just four months (including April) and has already received two listings from this marketing piece.

There’s a reason we call this product the “Market Dominator”. Anyone who is serious about becoming a neighborhood brand and dominating a specific market should check this product out.

It’s a slam dunk.

Tracy Fraim’s Latest Marketing Purchases –  Market Dominator & Free Report,”5 Reasons Why Your House May Not Sell”

$100 Second Prize Winner – Myrna Eisenlauer

 

Mryna shared her experience using ProspectsPLUS! over the years with the following feedback.

“We have been using Prospects Plus for years. We mail Just Sold Postcards to the perimeter of our listings. It really helps with name recognition and shows our success in getting homes sold.”

Just Listed and Just Sold Postcards are some of our most popular marketing pieces. We offer them in ten different designs and 18 logo color choices. Check them out Here.

A service that works perfectly with our Just Listed/Just Sold Postcards for busy agents interested in working smarter not harder is our MLS Mailings service. This automated service integrates with your local MLS and makes sending out your Just Listed and Just Sold postcards something you can do in your sleep.

Using MLS Mailings takes one major ongoing task off of a busy agent’s “To Do” list. To learn more, Click Here.

Mryna & Her Team’s Latest Marketing Purchases – Just Sold Postcards

Take advice from Mryna and her successful neighborhood branding strategy and send Just Listed/Just Sold Postcards to the area around your listing. Start the process of declaring yourself the neighborhood expert now!

Need help targeting the perfect niche of sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

Time to bring your A game

New Year – New Game!

If there ever were a time to up the ante – it’s right now at the start of a New Year.

Stakes are high, competition is fierce and anyone eager to be the expert resource in their market needs to bring their A-game.

Here’s how to come out swinging

Update your headshot

Your photo is your first impression, make sure it’s current and professionally done, so you are seen in the best possible light. A great photo is money well spent. Remember your goal is for consumers to visualize your face and name first when thinking of real estate.

And, don’t forget to smile in your photo.

Studies from photofeeler.com show that people who smile in their head-shots are considered more likable, influential and competent than those who don’t.

Craft a killer bio 

On many of our marketing tools, agents have the space to share some “about me” information. You should have a long and short bio version available for different purposes. The long bio is great for your website and the short and sweet bio works perfectly for real estate brochures, flyers, and postcards.

Be sure to choose your words wisely.

Define what differentiates you from other agents in the industry and why you do what you do. Then have both long and short bio versions proof-read before you start using them.

Having these bio’s ready makes it much easier when you’re creating new marketing pieces. You aren’t trying to come up with something on the fly, which can lead to typos or inconsistent copy.

Branding that works

Too often you see agents all over the map in terms of their marketing. Different styles, colors, messages from piece to piece. While it’s good to test, you’ll find better results if you stick to a campaign that has some uniformity.

That’s why agents love our series of postcards, they have the same look and feel throughout the entire series.

For example, our popular Market Quote Series has the same branding style, with a series of messages that are both educating and compelling for the home seller.  Send one per month and keep your branding consistent for better results.

Be consistent

Sending one marketing piece then deciding you’re done has never been an effective marketing strategy in any industry. The key to becoming a brand name is 27 impressions (3-7-27 rule).

Keep showing up, and the next time someone is asked if they know anyone who sells homes, your name will be top of mind!

Don’t forget your contact information

Would you be surprised to learn how many times people do not put their phone number or contact information on their marketing materials?

They send thousands of pieces out and wonder why they don’t get a response.

Make sure people know how to reach you. And if you are inviting people to your social media platforms, don’t just say, “find me on Facebook”.  Give them a unique URL they can go to such as Facebook.com/yourrealestatepage.

Be Creative

Many of our customers use our Free Reports as a lead capture opt-in on their website. There are lots to choose from, they’re easily customizable, and they serve multiple purposes.

Use them on your site, at your open houses, in your listing presentations, or as collateral for the popular consumer meet and greets that so many agents are doing today.

Build on what you already have

Take the lists you’ve purchased for your Just Listed postcard orders and reuse them.

Put them on a drip campaign of postcards so they know you’re always in the game.  Alternate your Just List/Just Sold postcard mailings with other postcard series that we offer.

Remember, every listing is full of unlimited opportunities to gain attention.

Check out our ThreeClickPostcards.com tool – where you can order your Just Listed/Sold/Contract Pending cards on the fly — right from your phone!

Try something new

Sometimes life can start to feel like the ‘Groundhog Day Movie’ – the same day repeating over and over again.

Trying something new can add life to your day and create a fresh surge of excitement. Our Real Estate Marketing Planner is the perfect solution to a stale schedule.

Our Planner provides 12 months of strategic marketing including new ideas every month for top niche marketing segments such as your sphere and farm.

This Month’s Real Estate Marketing Planner Tip: Handwritten note cards are making a comeback. Make a commitment to send at least one a day this month.

Start Now
Order a stack of our Real Estate Note Cards and make a commitment to send them out to 100 of your past clients this month!

It’s a great time to be a real estate professional and to tap into resources that make your life easier.  We’re here to help you. Call our team today at 866.405.3638.

Get Their Hand to Raise

More often than not, today’s consumer learns everything they can about a product or service on the internet, before making a decision.

So how do you get them to raise their hand and turn to you for help?

By being the expert who consistently gives them what they want—valuable information that can help them:

  • Become more educated
  • Solve a problem
  • Make an informed decision

So whether you are delivering your content via phone call, email or direct mail – deliver what your customers want most.

3 success strategies

Make it about them – Think about the things that your customers want and are interested in most.

Make your interaction compelling, relevant and —honest. Our Newsletters and more precisely our Market Dominator are great marketing tools to use on an ongoing basis that highlight you as the expert resource to turn to in their area.

This type of marketing puts you in the position of educator, which innately denotes a level of trust. Once you are trusted you will be rewarded with happy, loyal customers.

Don’t establish trust and you have consumers who are wary of your products or services because you haven’t eliminated their fear.

Give something of high value – This can be a tough thing for some people. The idea of giving something away for free can be bothersome or make them feel as if they are de-valuing their product or service.

In reality, offering a product such as a Free Report can be an effective, value-boosting investment in your long term customer relationship.

When you consider acquiring a new customer remember it’s 4-6 times harder than keeping your current customers engaged, happy and loyal, giving value on the front end just makes sense.

Free reports are perfect hand-outs at your Open House

Make it ongoing – Before launching into this form of marketing, consider your long term goals and draw up a plan to consistently reach out to your clients month after month.

You want your customers and prospects to come to rely on your information and updates.

Become Their Resource

If they come to count on you for the answers and resources they need, it stands to reason they will turn to you for help when the time comes.

Whatever strategy you deploy, make sure your message is clear and your marketing consistent. Connect with your base of business at least every 30 days through phone calls, visits and direct marketing, and you will find your profitability, referrals and commissions right on track year round.

Related: Marketing That Pays for Itself

Need help?  Call our team today at 866.405.3638 to put the best marketing tools in place to build your business easily, and cost-effectively.

Tools You Can Use…

By Julie Escobar

Back in the DAY…(ever notice how people always say that about what they did ions ago?) I used to love working with First Time Home Buyers.  They were excited, eager,  a little nervous and usually very appreciative of an agent’s experience and help.  Today’s consumers (even the newbies) are a lot more savvy than they used to be but I still find this niche a great source of prospects (and referrals) for agents today!

One great way to attract First Time Home Buyers is by hosting Home Buying Workshops in your market.  Many agents find that holding them at the local libraries, schools (many PTAs or PTSAs would be happy to include a segment in one of their meetings for valuable information!)  In many areas, you’ll find clusters of higher end apartment complexes that you could easily target for first time home buyers.

You can even use our mailing list options to specifically search for high-end renters and create a marketing database to connect with this demographic.

Couple up with a mortgage lender and real estate attorney to help spread the word and bring more value to the table.  I’ve even known agents who invite local restaurants (especially start ups that are trying to market themselves as well) to bring in sample appetizers or refreshments in return for letting them share their contact information or coupons as well!  In today’s world, this kind of smart, intuitive shared networking is making a big difference for a lot of agents.

We’ve got a terrific free report just for agents that’s filled with lots of ‘goof-proof’ tips on how to host a
successful workshop!  We’ve even got ready made postcard invitations that you can send out in a matter of kissyourlandlordgoodbyestdthumminutes!

It’s easy to use and easy (and free) to get!  Click here to go to our Resource Page – scroll about half way down the page until you see “Free Consumer Workshops” – then just click download!  Easy, breezy!  While you’re there – also download “How to Save for a Down Payment” which is a great piece to share with those folks who WANT to buy but aren’t quite ready to just yet.  Having your mortgage lender there will be very beneficial as you can help folks sort out where they are NOW in relation to what they need to purchase a home.

Be sure to get everyone’s contact information – then put them on a drip direct mail campaign every 30-45 days so stillrentingstdthumbthat when they are ready to purchase – they’ll know JUST who to call.  Our First Time Buyers Series is perfect for that.

They really speak to the questions that these folks already have in their heads and keep you top of mind.  I always like to use the alternative back on the postcard to write a little more information and create some calls and response by offering a free list of homes, list of foreclosures, additional home buying tips, local school information, etc.  All great reasons for them to stay connected with YOU!

If you are hosting an event in your market – be sure to share that information on your social media networks, and in the rental communities you are targeting.  And if this is the demographic you want to OWN in your market, consider setting up  a Facebook page so that you can really continuously share news people can use relating to buying a home and your market.  Don’t JUST talk business though!  Share information about your local economy, schools, community garage sales, tips about new restaurants or businesses in the area.  You can spotlight standout community leaders, kids who are making a difference, teachers, local heroes, specials you run across, testimonials from happy customers and more!

Need help getting started? Call our team at 866-405-3638 today.  They’re smart, knowledgeable, friendly and here to help you suceed!

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