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Friday, December 5, 2025

Free Reports

Convert More Leads to Listings

If your blog isn’t performing in a way that is resulting in new potential listing traffic, it may be time for a tune-up.

Yes, we get that you’re busy, but this process is painless and can be done in pieces so you won’t have to take an entire day or evening to get it done.

Best of all, these tips will help improve your site’s visibility, your visitor’s experience and you won’t have to hire a web developer.

Fix broken links

Broken links on your blog return 404 errors to your users. They become frustrated and click away. As a result, you’ve lost them and probably for good. Broken links also impact your search engine ranking.

In essence, broken links are broken promises, so the first step in the blog tune-up is to check for and fix them.

There are several easy and free ways to do this:

  • WordPress site? Install “Broken Link Checker”. You can find a walk-through of the process (it’s quite easy) at Org.
  • Check My Links – a Chrome browser extension that checks all the links on a page. Find it in the Chrome Webstore.
  • Xenu Web Sleuth – it’s a rather odd-looking website, and you’ll need to download the software, but according to many, it’s one of the best, free ways to check for dead links.

Remove any dead links that can’t be replaced and update those that can.

While you’re in “link” mode

How is your internal linking structure? Linking from one blog post to another on your site keeps your reader engaged longer on your blog. In addition, search engine spiders love internal links.

Go through some of your most popular blog posts and find opportunities to link to other posts on your site.

Add some bling

Blog posts with compelling images are read more often than those that offer poor images. Therefore, check your blog post images and replace any that may be doing more harm than good.

Try using Canva.com to create overlays on your photos to give them that Pinterest look. It’s free and, once you get the hang of it, quite easy to use.

You can find free images online at:

  • Pixabay
  • Pexels
  • Morgue File
  • New Old Stock (vintage photos)
  • SkitterPhoto (click on “Browse Free Photos)
  • Unsplash

Fix blog format problems

The name of the game when writing a blog post is “white space.” Don’t torture your visitor with great, big blocks of text. Break it up with short paragraphs, the use of images, quotes, subheadings and bulleted lists.

Throw out everything you learned in English composition. You aren’t writing for a teacher, you’re writing for someone who typically scans text online. If it appears on the first scan to be too much of a chore to read, they’ll leave.

A good rule of thumb is to break up any paragraph that exceeds five sentences in length.

How’s your call to action?

If you hope to convert your blog visitors to leads, you’ll need effective “calls to action”. Any money and effort you expend to drive traffic to your blog is wasted if your posts lack this critical component.

Your call to action must consist of the following:

  • Make it unique
  • Use enticing offers
  • It must be prominent
Check your post titles

We get it, you’re not a copywriter. That doesn’t mean, however, that you should neglect the most important component of each post, the title.

A compelling, descriptive headline can mean the difference between the reader leaving or staying. It also impacts whether they click on the post’s link when you share it on social media.

Look at each headline and ask yourself if you would be compelled to read on if it weren’t your blog. If not, fix the ones that don’t work.

Magazine covers are ideal places to look for ideas on how to write catchy blog titles.

Order at least 100 of the Free Report, “5 Reasons Why Your House May Not Sell”, and use them as an opt-in on your blog site.
Also, for extra lift add them as a “call to action” on all of your marketing pieces.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 3 free ways we can help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan.

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan  – Click Here

2. The Free Online ROI Calculator. 

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here  – Click Here

Also…check out these cool tools 🙂

 Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them Here. THEY get a Free $25 Gift Card and YOU become their hero!

Time to bring your A game

New Year – New Game!

If there ever were a time to up the ante – it’s right now at the start of a New Year.

Stakes are high, competition is fierce and anyone eager to be the expert resource in their market needs to bring their A-game.

Here’s how to come out swinging

Update your headshot

Your photo is your first impression, make sure it’s current and professionally done, so you are seen in the best possible light. A great photo is money well spent. Remember your goal is for consumers to visualize your face and name first when thinking of real estate.

And, don’t forget to smile in your photo.

Studies from photofeeler.com show that people who smile in their head-shots are considered more likable, influential and competent than those who don’t.

Craft a killer bio 

On many of our marketing tools, agents have the space to share some “about me” information. You should have a long and short bio version available for different purposes. The long bio is great for your website and the short and sweet bio works perfectly for real estate brochures, flyers, and postcards.

Be sure to choose your words wisely.

Define what differentiates you from other agents in the industry and why you do what you do. Then have both long and short bio versions proof-read before you start using them.

Having these bio’s ready makes it much easier when you’re creating new marketing pieces. You aren’t trying to come up with something on the fly, which can lead to typos or inconsistent copy.

Branding that works

Too often you see agents all over the map in terms of their marketing. Different styles, colors, messages from piece to piece. While it’s good to test, you’ll find better results if you stick to a campaign that has some uniformity.

That’s why agents love our series of postcards, they have the same look and feel throughout the entire series.

For example, our popular Market Quote Series has the same branding style, with a series of messages that are both educating and compelling for the home seller.  Send one per month and keep your branding consistent for better results.

Be consistent

Sending one marketing piece then deciding you’re done has never been an effective marketing strategy in any industry. The key to becoming a brand name is 27 impressions (3-7-27 rule).

Keep showing up, and the next time someone is asked if they know anyone who sells homes, your name will be top of mind!

Don’t forget your contact information

Would you be surprised to learn how many times people do not put their phone number or contact information on their marketing materials?

They send thousands of pieces out and wonder why they don’t get a response.

Make sure people know how to reach you. And if you are inviting people to your social media platforms, don’t just say, “find me on Facebook”.  Give them a unique URL they can go to such as Facebook.com/yourrealestatepage.

Be Creative

Many of our customers use our Free Reports as a lead capture opt-in on their website. There are lots to choose from, they’re easily customizable, and they serve multiple purposes.

Use them on your site, at your open houses, in your listing presentations, or as collateral for the popular consumer meet and greets that so many agents are doing today.

Build on what you already have

Take the lists you’ve purchased for your Just Listed postcard orders and reuse them.

Put them on a drip campaign of postcards so they know you’re always in the game.  Alternate your Just List/Just Sold postcard mailings with other postcard series that we offer.

Remember, every listing is full of unlimited opportunities to gain attention.

Check out our ThreeClickPostcards.com tool – where you can order your Just Listed/Sold/Contract Pending cards on the fly — right from your phone!

Try something new

Sometimes life can start to feel like the ‘Groundhog Day Movie’ – the same day repeating over and over again.

Trying something new can add life to your day and create a fresh surge of excitement. Our Real Estate Marketing Planner is the perfect solution to a stale schedule.

Our Planner provides 12 months of strategic marketing including new ideas every month for top niche marketing segments such as your sphere and farm.

This Month’s Real Estate Marketing Planner Tip: Handwritten note cards are making a comeback. Make a commitment to send at least one a day this month.

Start Now
Order a stack of our Real Estate Note Cards and make a commitment to send them out to 100 of your past clients this month!

It’s a great time to be a real estate professional and to tap into resources that make your life easier.  We’re here to help you. Call our team today at 866.405.3638.

Get Their Hand to Raise

More often than not, today’s consumer learns everything they can about a product or service on the internet, before making a decision.

So how do you get them to raise their hand and turn to you for help?

By being the expert who consistently gives them what they want—valuable information that can help them:

  • Become more educated
  • Solve a problem
  • Make an informed decision

So whether you are delivering your content via phone call, email or direct mail – deliver what your customers want most.

3 success strategies

Make it about them – Think about the things that your customers want and are interested in most.

Make your interaction compelling, relevant and —honest. Our Newsletters and more precisely our Market Dominator are great marketing tools to use on an ongoing basis that highlight you as the expert resource to turn to in their area.

This type of marketing puts you in the position of educator, which innately denotes a level of trust. Once you are trusted you will be rewarded with happy, loyal customers.

Don’t establish trust and you have consumers who are wary of your products or services because you haven’t eliminated their fear.

Give something of high value – This can be a tough thing for some people. The idea of giving something away for free can be bothersome or make them feel as if they are de-valuing their product or service.

In reality, offering a product such as a Free Report can be an effective, value-boosting investment in your long term customer relationship.

When you consider acquiring a new customer remember it’s 4-6 times harder than keeping your current customers engaged, happy and loyal, giving value on the front end just makes sense.

Free reports are perfect hand-outs at your Open House

Make it ongoing – Before launching into this form of marketing, consider your long term goals and draw up a plan to consistently reach out to your clients month after month.

You want your customers and prospects to come to rely on your information and updates.

Become Their Resource

If they come to count on you for the answers and resources they need, it stands to reason they will turn to you for help when the time comes.

Whatever strategy you deploy, make sure your message is clear and your marketing consistent. Connect with your base of business at least every 30 days through phone calls, visits and direct marketing, and you will find your profitability, referrals and commissions right on track year round.

Related: Marketing That Pays for Itself

Need help?  Call our team today at 866.405.3638 to put the best marketing tools in place to build your business easily, and cost-effectively.

Tools You Can Use…

By Julie Escobar

Back in the DAY…(ever notice how people always say that about what they did ions ago?) I used to love working with First Time Home Buyers.  They were excited, eager,  a little nervous and usually very appreciative of an agent’s experience and help.  Today’s consumers (even the newbies) are a lot more savvy than they used to be but I still find this niche a great source of prospects (and referrals) for agents today!

One great way to attract First Time Home Buyers is by hosting Home Buying Workshops in your market.  Many agents find that holding them at the local libraries, schools (many PTAs or PTSAs would be happy to include a segment in one of their meetings for valuable information!)  In many areas, you’ll find clusters of higher end apartment complexes that you could easily target for first time home buyers.

You can even use our mailing list options to specifically search for high-end renters and create a marketing database to connect with this demographic.

Couple up with a mortgage lender and real estate attorney to help spread the word and bring more value to the table.  I’ve even known agents who invite local restaurants (especially start ups that are trying to market themselves as well) to bring in sample appetizers or refreshments in return for letting them share their contact information or coupons as well!  In today’s world, this kind of smart, intuitive shared networking is making a big difference for a lot of agents.

We’ve got a terrific free report just for agents that’s filled with lots of ‘goof-proof’ tips on how to host a
successful workshop!  We’ve even got ready made postcard invitations that you can send out in a matter of kissyourlandlordgoodbyestdthumminutes!

It’s easy to use and easy (and free) to get!  Click here to go to our Resource Page – scroll about half way down the page until you see “Free Consumer Workshops” – then just click download!  Easy, breezy!  While you’re there – also download “How to Save for a Down Payment” which is a great piece to share with those folks who WANT to buy but aren’t quite ready to just yet.  Having your mortgage lender there will be very beneficial as you can help folks sort out where they are NOW in relation to what they need to purchase a home.

Be sure to get everyone’s contact information – then put them on a drip direct mail campaign every 30-45 days so stillrentingstdthumbthat when they are ready to purchase – they’ll know JUST who to call.  Our First Time Buyers Series is perfect for that.

They really speak to the questions that these folks already have in their heads and keep you top of mind.  I always like to use the alternative back on the postcard to write a little more information and create some calls and response by offering a free list of homes, list of foreclosures, additional home buying tips, local school information, etc.  All great reasons for them to stay connected with YOU!

If you are hosting an event in your market – be sure to share that information on your social media networks, and in the rental communities you are targeting.  And if this is the demographic you want to OWN in your market, consider setting up  a Facebook page so that you can really continuously share news people can use relating to buying a home and your market.  Don’t JUST talk business though!  Share information about your local economy, schools, community garage sales, tips about new restaurants or businesses in the area.  You can spotlight standout community leaders, kids who are making a difference, teachers, local heroes, specials you run across, testimonials from happy customers and more!

Need help getting started? Call our team at 866-405-3638 today.  They’re smart, knowledgeable, friendly and here to help you suceed!

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