Sunday, April 14, 2024

Free Reports

    Once upon a time in real estate land, agents used handouts as a large portion of their business marketing.

    Today’s real estate consumer demands and expects “value” from those with whom they do business, even down to the stuff they get free.

    While handouts may seem unnecessary to you, they’re actually an effective marketing tool to increase engagement and perfectly complement your marketing strategies.

    Real estate handouts cut out the middle-man or woman

    It’s probably not much of a stretch to claim that the average real estate agent will never make it to page one of Google’s search results for the most common real estate search terms, organically.

    Instead of going after that holy grail, the marketing experts at clientexpand.com suggest advertising within the sites that do show up on page one. An example would be Houzz.com.

    While that may make a nifty addition to your digital strategy, we think it’s best to cut out that middle step and go direct to the consumer.

    Mortgage Options Direct Response Report
    Some possible topics for real estate handouts
    How to use real estate handouts

    Handouts can be one page (a typical flyer) or multiple pages, depending on the topic and your goal. Many agents find that direct response reports make ideal flyers.

    Use them in:

    • Pre-listing packets
    • Listing presentations
    • Buyer packets
    • On your website
    • On doorknobs
    • As direct mail pieces
    • On windshields in parking lots
    • Use digital copies in your emails, on your blog, in your newsletters and as social media posts

    Offered consistently, real estate marketing handouts not only supply valuable information to homeowners or tenants but cement your brand as the area specialist.

    Going after baby boomers? The ideal handout to offer them is the direct response report 3 Easy Steps to Pain-Free Downsizing.

    And, right now, you can get 100 Baby Boomer prospect list contacts for FREE – For 3 MORE DAYS!

    HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

    Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

    USE PROMO CODE: BOOM100 to get the first 100 prospects free.

    Discover Baby Boomer Prospects in your area, now, CLICK HERE!

    This sale expires on 11/6/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

      It may not seem like it, but winter is almost over. The “famine” part of the equation will be history and we can wallow in the “feast” that spring brings.

      Until then, dealing with the snail’s pace of the market at this time of year can dishearten even the most optimistic among us.

      Direct Response Reports are available under the Free Report section on ProspectsPLUS.com

      But it doesn’t have to. Check out these three tips to help you stay motivated through the final month of winter.

      1. 1. Take action, even if it’s puny

      “Your income right now is a result of your standards, it is not the industry, it is not the economy,” claims motivational coach Tony Robbins. Easy for him to say when he doesn’t work in real estate, right?

      If you’re familiar with Robbins you’ll know that he’s big on taking action – especially if it’s “massive.” Even a small step toward your goals, however, helps raise those standards he speaks about.

      “Even if you take the wrong action, if you keep changing your approach you can succeed in anything,” according to Robbins.

      Actions to consider taking during the remaining downtime include:

      • Clean up and organize your CRM
      • Prepare a mailing list of past clients
      • Research a farm area for listings
      • Organize a summer event for past clients

      One action – just one step toward a goal – taken every day can move you from inertia to progress.


      Related: 8 Things you can do to increase your real estate closings in 2020


      1. Turn the eyes upside down

      While people you hang out with can stifle your professional progress, “the what that you surround yourself with …can either propel you forward…or hold you back,” according to Amy Blaschka at Forbes.com.

      In other words, get out of the office, the car and your head by changing your environment. Samuel R. Sommers, associate professor of psychology at Tufts University claims that this one change can lead to “a burst of fresh thinking and increased drive.”

      Take the laptop to a coffee shop or, if it’s not too frosty outdoors, head to the local park. Invite a prospect for coffee or lunch. Take a walk in nature.

      Direct Response Reports are available under the Free Report section on ProspectsPLUS.com

      “Turn the eyes upside down, by looking at the landscape through your legs,” suggested the late Ralph Waldo Emerson.

      1. Watch, listen, read

      The world is filled with motivational coaches, speakers, and gurus. Take advantage of their knowledge by scheduling time each day to watch, listen to or read their works.

      If it’s a video you prefer, check out “5 Lessons to Live By” from the late Dr. Wayne Dyer and “Take Action In Your Life” with the brilliant Les Brown.

      Books more your speed? Grab Gary Keller’s “Shift: How Top Real Estate Agents Tackle Tough Times” or Ian Schechter’s “Breathe, Focus, Attack: A Triple – Threat System for Creating the Life You Want.”

      In our ears, we prefer The Zig Ziglar Show and the über-energetic Gary Vee’s Audio Experience.

      Be brave, strong and smart

      Winnie the Pooh fans will recall Christopher Robin’s admonition that “You’re braver than you believe, stronger than you seem, and smarter than you think.”

      We tend to forget this fact when we aren’t actively participating in whatever it is that reminds us of our greatness.

      Direct Response Reports are available under the Free Report section on ProspectsPLUS.com

      Fight the malaise by taking action, even if it’s one small step.

      Download the 5 Reasons Why Your Home May Not Sell Report and offer it in all of your marketing including your emails, direct mail, on your website, and as a hand out at your Open Houses and listing presentations.

      Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

      PLUS: When you have time…here are Free killer tools to help your success this year!

      1. The 12 Month Done-For-You Strategic Marketing Plan – NEW 2020!

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

       

       

       

      2. The Free One-Page Real Estate Business Plan – NEW 2020!

      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

       

       

      4. Become a Listing Legend Free eBook 

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

       

       

       

      5. The Free Online ROI Calculator

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

       

       

       

      3. Get the ALL-NEW Real Estate Marketing Guide “CRUSH IT” 

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted mailing list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

       

       

       

        “Before I got an agent, I would try to inquire about their services … and I’d say 90% of the time agents did not return my call,” complains a real estate client (Trulia reviews).

        If some agents can’t respond to a hot lead, how can a client expect them to communicate effectively during the listing period?

        Agents have come up with a lengthy list of excuses for why they don’t call. They run the gamut from “I don’t call if nothing is happening,” to “I didn’t get your message.”

        Which is why the biggest client complaint against agents is lack of communication. 

        So why aren’t agents working harder to provide this most in-demand aspect of customer service?

        Communicating with your client helps dispel the oft-repeated complaint that real estate agents don’t do anything to earn their commissions. It builds trust and it makes for a more relaxed working relationship.

        Here’s how NOT to be that agent.

        Examples go a long way

        Let them know you’re on the ball (available in the postcard section under Get More Listings)

        Explanations, walk-throughs, and examples go a long way in helping a client understand the complicated selling process, especially when working with first-time home sellers.

        “We didn’t know there were all these things we had to pay for,” says a real estate client at a Hear it Direct event (pity they aren’t doing these any longer).

        The gentleman went on to complain that his agent “never brought it up.”

        Yet another client was so disgusted by her agent’s lack of an explanation of the process that she won’t use any agent’s services in the future.

        “We’ll probably just do it on our own – we kind of feel like we are already,” she said.

        A real estate client who feels isolated during the sale of such a huge investment is not only in a sad situation, but it’s uncalled for in an industry that prides itself on “building relationships.”

        Take a tip from buyers agents who hold buyer consultations before showing homes. Take the time to walk your listing client through the entire process, from what happens immediately after signing the listing agreement to the closing table.

        Outline the costs of selling the home, what might go wrong during the process and their responsibilities.

        Explain the following during your consultation:
        • What happens after they sign the listing agreement – detail the process beginning to end. Don’t assume they know.
        • Describe your marketing plan and when and how you’ll implement it.
        • Explain what a broker’s open is and how important it is.
        • Show them a lockbox and explain how it works, what to expect from buyers’ agents and everything else they need to know about the marketing period.
        • How offers are presented.
        • The period after an offer is accepted. Explain the escrow process, the paperwork they’ll encounter, disclosure duties. Remind them that they’ll need to be accommodating to the appraiser and home inspector.
        • Explain the closing process.

          Keep them in on area real estate action (available in the postcard section under Content postcards)

        Even the smallest aspects of the home sale process may be completely foreign to a client, so don’t assume that you don’t need to explain them.

        Aside from an actual, sit-down seller consultation, there are a number of other ways to provide this information, from a book or e-book to a video or the plethora of information on your website (you have a plethora, right?).

        Ask and listen

        Ask questions—lots and lots of questions. How do they prefer to communicate, by text, email, phone? How often would they like to hear from you? Is once a week okay or do they want more frequent contact?

        How do they feel about open houses? What are their biggest fears about the process? Is there anything about it they would like to know more about?

        One home seller who vented his frustrations at CityData.com complained that “I figure an email a week telling me how many hits I’ve gotten on the various real estate sites, calls about my property (if tracked) and general market conditions would work, but I shouldn’t have to chase my agent down to hear what’s going on.”

        Asking questions isn’t enough. You need to listen to the answers and ask for clarification if needed. Ensure there are no misunderstandings about their expectations.

        Communicate often

        Toss the old advice about not saying anything if you don’t have anything nice to say. Homeowners crave communication so provide it as often as possible.

        Even if you have nothing to communicate, reach out to your client and let them know. I bet you can come up with something of value to communicate:

        • How many people toured the home during the past week?
        • How the open house went.
        • What type of feedback did they, or their agents leave?
        • Anything going on with the overall real estate market that they should know?
        • If under contract, let them know how escrow is progressing.
        • Find out if they have any questions such as, what comes next.

        The Merriam Webster dictionary defines “consultant” as “one who gives professional advice or services.” These homeowners could have chosen to sell the home without an agent but chose to go with you because of your professional knowledge.

        By consistently communicating with your clients throughout the sales process, you’ll make them very happy they chose you and, hopefully, more likely to recommend you to others.

        An effective way to communicate with and encourage prospective clients is to offer the Free Report “5 Sure-Fire Tips For a Quick Home Sale”.
        Include it in all of your marketing and offer it as an opt-in on your website.

        Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

        PLUS: When you have time…here are Free killer tools to help your success this year!

        1. The 12 Month Done-For-You Strategic Marketing Plan – NEW 2020!

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

         

         

         

        2. The Free One-Page Real Estate Business Plan – NEW 2020!

        Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

         

         

         

        3. Become a Listing Legend Free eBook 

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

         

         

         

        4. The Free Online ROI Calculator

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

         

         

         

        5. Get the ALL-NEW Real Estate Marketing Guide “CRUSH IT” 

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted mailing list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

         

          You know those times in your business where you seem to hit the groove? You cruise blissfully along, engulfed in it, with heightened awareness, and everything just seems to fall perfectly into place.

          “Hitting on all cylinders” is what some call it. Whatever the label, it may last a day, a week or even longer. But it does end, and with it comes the let-down.

          Some agents get stressed, others paralyzed. Both are symptoms of burn-out from the ups and downs (especially those dratted downs) of life in real estate.

          Thankfully, help is easy to find — encouragement, insight, and tips from others that can propel you back to at least a semi-groove state.

          You can visit a counselor, talk to your coach, read one of nearly 130 million published books, watch an inspiring video or listen to motivational podcasts.

          Free Report agent opt in tool.
          The 5 Facts Free Report is available on ProspectsPlus.com under the Free Report tab.

          Which is the perfect segue into our offering today: 5 podcasts that we think can lift the funk.

          1. Tony Robbins Podcasts

          “Why live an ordinary life, when you can live an extraordinary one?” Tony Robbins asks in one of his most famous quotations. If your life is feeling rather ordinary right now, take a cruise over to Robbins’ podcasts and turn it all around.

          When it comes to dispensing motivation, nobody does it better than Tony Robbins.

          Worth a listen: “If you’re ready for a major breakthrough in your business, hungry for change and you’re hungry for growth,” we recommend learning “momentum shifting” in “From Home Business to Billion Dollar Fitness Empire.” (Skip to 52 to jump right in).

          Also, check out “Fear will Destroy you or Drive you.” Fast forward to 4:09 to skip the intro.

          1. The School of Greatness — Lewis Howes

          Once upon a time, a New York Times bestselling author built a wildly successful online media company, becoming known as among the “5 Internet Gurus Who Can Make You Rich.”

          Easy for him to say, right?

          Howes promises, however, to help you “learn the wisdom, skills, and tools to write your own story” and he does that through his weekly interviews with someone sure to inspire.

          The Dangers of Overpricing Free Report is available on ProspectsPlus.com under the Free Report tab.

          Worth a listen: Rise Above your Circumstance (forward to 2:28) and Set Yourself up for Success (skip to 1:45).

          1. Invisibilia (from NPR)

          Invisibilia is, according to publisher NPR, a podcast that “discusses the invisible concepts that control our behaviors, including beliefs, assumptions, cultural norms, and emotions.”

          Slickly produced and professionally narrated, Invisibilia is most definitely easy on the ears as it captures the listener’s imagination.

          They promise to “help you learn new things, or they take a common concept and present it in a new light, so you walk away with a completely different perspective.”

          And, a new perspective may be just the answer for the burned-out, stressed-out, ready-to-quit real estate agent.

          Worth a listen: If you think you have problems, you’ll love this! The End of Empathy

          1. Aware Broadcasting – The Ziglar Show

          The late Zig Zigler is still known as “America’s most influential and beloved encourager and believer that everyone could be, do and have more.”

          He and a couple of partners, in fact, invented the modern sales seminar, traveling the country, teaching salespeople skills they didn’t know they needed.

          Zig Ziglar motivated millions of people for many years, and The Ziglar Show continues his legacy by teaching you how to be the best you can be.

          The next time you feel rejected by a client or prospect, think about Ziglar. His first book was rejected 39 times before finally being published.

          His son, Tom, and Kevin Miller host the Aware Broadcasting podcasts, offering up enough motivation to get you back to lead generating like the real estate Rockstar you are.

          We recommend “Find your motive or abandon the effort.”

          1. Burnout to Breakthrough

          Not as slickly produced as some of the above, but Dr. Eric Shuemake offers up some brilliant tips to deal with burnout.

          Tip number one? Don’t quit – redefine your business. “Only do the things that only you can do,” he suggests.

          We recommend: “What is Burnout Costing You?” Not just in money, but in time, health and quality of life? 

          And, Don’t Forget: Take a Listing Today

          Actionable strategies to get you out of the office and taking a listing today. Brought to you by ProspectsPLUS! A popular episode is “How to Up Your Game & Scale-Out.”

          Download the “Chop Your Mortgage” Free Report and use it in all of your marketing (direct mail, emails), and on your website as an opt-in.

          The Chop Your Mortgage Free Report is available on ProspectsPlus.com under the Free Report tab.

          Make sure you stay top-of-mind with the people that matter most!

          Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

          PLUS: When you have time…here are Free killer tools to help your success this year!

          1. Become a Listing Legend Free eBook 

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

           

           

          2. “Get More Listings” Free Online Webinar

           

          “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

           

           

          3. The 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

           

           

          4. The Free One-Page Real Estate Business Plan

          Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

           

           

          5. The Free Online ROI Calculator

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here