Get Their Hand to Raise
More often than not, today’s consumer learns everything they can about a product or service on the internet, before making a decision.
So how do you get them to raise their hand and turn to you for help?
By being the expert who consistently gives them what they want—valuable information that can help them:
- Become more educated
- Solve a problem
- Make an informed decision
So whether you are delivering your content via phone call, email or direct mail – deliver what your customers want most.
3 success strategies
Make it about them – Think about the things that your customers want and are interested in most.
Make your interaction compelling, relevant and —honest. Our Newsletters and more precisely our Market Dominator are great marketing tools to use on an ongoing basis that highlight you as the expert resource to turn to in their area.
This type of marketing puts you in the position of educator, which innately denotes a level of trust. Once you are trusted you will be rewarded with happy, loyal customers.
Don’t establish trust and you have consumers who are wary of your products or services because you haven’t eliminated their fear.
Give something of high value – This can be a tough thing for some people. The idea of giving something away for free can be bothersome or make them feel as if they are de-valuing their product or service.
In reality, offering a product such as a Free Report can be an effective, value-boosting investment in your long term customer relationship.
When you consider acquiring a new customer remember it’s 4-6 times harder than keeping your current customers engaged, happy and loyal, giving value on the front end just makes sense.
Free reports are perfect hand-outs at your Open House
Make it ongoing – Before launching into this form of marketing, consider your long term goals and draw up a plan to consistently reach out to your clients month after month.
You want your customers and prospects to come to rely on your information and updates.
Become Their Resource
If they come to count on you for the answers and resources they need, it stands to reason they will turn to you for help when the time comes.
Whatever strategy you deploy, make sure your message is clear and your marketing consistent. Connect with your base of business at least every 30 days through phone calls, visits and direct marketing, and you will find your profitability, referrals and commissions right on track year round.
Related: Marketing That Pays for Itself
Need help? Call our team today at 866.405.3638 to put the best marketing tools in place to build your business easily, and cost-effectively.