Sunday, December 22, 2024

Agent Tools

    Real estate transaction mistakes happen. Things fall apart, you-know-what hits the fan. The problem is that, especially when it happens in a real estate deal, there are a whole lot of people impacted.

    Not paying attention to the rules and regs can blow up a deal. Assumptions can blow up a deal. Real estate-unaware clients can really blow up a deal.

    Still, some real estate mistakes happen and, according to the pros we spoke with, the following are among the most common culprits when a transaction blows up.

    1. You can’t sell what you don’t own

    “We signed closing papers last week and the day we were to take possession of our home the seller didn’t sign,” begins a tale of woe in the old “Voices” section at Trulia.com.

    “Her agent told my agent that the seller had gone bankrupt in the past year and needed court permission to sell. And also tells us the seller hasn’t made payments on the house for months. This is the first time we heard of any of this.”

    Sounds to me like someone failed to read the prelim.

    Photo Introduction Series, see more HERE

    Aside from that, the question “Do you have the legal authority to sell the home?” is a listing agent’s best friend. “Is there anyone else on the title?” is the second bf. And, as a new agent, you need to know that these should be the first questions you ask a potential listing client.

    Sometimes the seller thinks he has authority by power of attorney but doesn’t realize the power of attorney has expired.

    “It is usually a matter of an Internet search or a phone call to a title company to determine the legal owner of the property,” explains Seattle real estate attorney Evan L. Loeffler at americanbar.org.

    He goes on to add the second understatement-of-the-year warning: “It would be wise to make that call early on.”

    2. EVERYTHING should be in writing

    We all learned in real estate school that relying on verbal agreements in the sale of real estate is a recipe for disaster (Statute of Frauds, remember?). Yet, there are still agents who do it, especially when it comes to the smaller details in the contract.

    A verbal agreement from the seller to make a certain repair, or to leave the washer and dryer is just as unenforceable as a verbal agreement on price. Sure, the injured party can take the matter to court, but proving a verbal agreement isn’t easy.

    And, the deal explodes

    Never rely on a verbal promise in any part of the transaction, regardless of how seemingly small it may be.

    3. It’s not over ‘til the lender sings

    “How the heck can a lender pull out financing so close and with zero indication this would happen? We figured our home sale was a done deal,” complains a Wisconsin homeowner at biggerpockets.com.

    How sad that this seller’s agent didn’t warn him that the sale wasn’t a “done deal” until it closes. That between acceptance and closing there is a whole lot of you-know-what that might hit the fan? And, yes, right up until the last minute.

    Real estate school was only the beginning of your education. Hang around with seasoned agents, ask one to mentor you. It doesn’t take long to get the hang of it, but it does require attention to every detail.


    A Cyber Sale is going on right now! Save 10% on Standard, Jumbo, and Panoramic Postcards!

    To get 10% OFF, click the “GO NOW” button (below) and choose from 100s of targeted postcards including,
    • Holiday postcards
    • Calendar postcards
    • Recipe postcards
    • Get More Listing postcards
    • Just Listed/Just Sold postcards
    • and more…

    USE PROMO CODE: CYBER10 AT CHECK OUT

    Details: Get 10% off on standard, jumbo, and panoramic postcards (excludes postage, tax, EDDM, scheduled campaigns. Sale ends midnight December 5th, 2021).

    Money-Saving Tip: Do you have a bunch of postcard marketing that is going to happen in the coming weeks? Purchase those postcards now to get 10% off, then schedule the orders to go out at future dates.

    CLICK HERE TO GET STARTED SAVING!


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. The Automated Way to Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

      At this Thanksgiving season, our thoughts turn to you.
      We want you to know how much we enjoy serving you and how fortunate we are to work with you.
      Thank you for your support this year.
      We wish you and your family a Happy Thanksgiving!
      Your ProspectsPLUS! Team

        Shown above: Wendy Clausen’s Upload Your Own design. Learn more, HERE

        Congratulations, Wendy Clausen you are the winner of this week’s $120 gift card!

        Wendy had the following words to say about her success after sending marketing from ProspectsPLUS!,

        “It was easy to set up and customize my postcards. I was able to upload my own mailing list which was nice. The turnaround was quick and a good quality product”

        -Wendy Clausen

        Thank you, Wendy!


        NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)

        FARM, Fence Sitter Scheduled Campaign shown above. Learn more, HERE
        Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

        The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


        Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?

        Holiday Scheduled Campaign shown above, learn more HERE
        Launch a Scheduled Campaign today and save time on your marketing by automating it!

        You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

        Sphere of Influence
        Geographic Farm
        Just Sold Follow-up
        Holiday
        Renters
        Absentee Owners
        Expireds
        FSBOs
        Fence Sitters*
        Get More Listings*
        Empty Nesters*
        Move-Up Market*

        (*Located under Farm Campaigns)

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

        TO GET STARTED:

        STEP 1: Create your prospect list using our mailing list tools, HERE.

        STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

        Launch a Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          Your real estate website will be one of the most important marketing and lead-generating tools in your real estate business.

          If you’re just starting out in the industry, however, you probably don’t have a lot of money to hire one of the larger real estate website development companies.

          That’s ok. It’s important to get yourself online however you can, and a WordPress site may just be a sensible interim solution.

          What is WordPress?

          It’s surprising, but not everyone is familiar with WordPress. So, for the newbie, WordPress is an Internet-gobbling content management system, powering more than 26 percent of all websites, to a total of more than 70 million worldwide.

          If that’s still too technical, think of WP as a blogging-platform website-builder-E commerce platform. Sort of a one-stop-shop, if you will.

          Its popularity stems from the fact that it’s open-source, so modifications and improvements occur frequently and fixes happen rapidly, unlike closed-source software such as Microsoft Office or Adobe Acrobat.

          WordPress is easy

          The number one reason to consider WordPress for your agent website is that it’s so easy to use.

          It offers not only one-click installation but functionality options that allow for easy updates to your site – even if you’re completely unfamiliar with blog publishing, RSS feeds, and IDX capability.

          No developer or webmaster is needed for every little tweak you want to make.

          WordPress is customizable

          You won’t need to take coding classes to customize your WordPress site. Just think “widgets,” which are simple to use and give you design control over the WP theme.

          There are widgets for just about any use, from advertising open houses and just-sold listings to user registration and social integration.

          Google loves WordPress

          Getting your website to rank higher in search engines is important to your real estate business and WordPress helps you do just that. When you use WordPress’ built-in features, such as tags and categories, Google learns what your pages are all about and that’s good for SEO (learn more about how to supercharge your site’s SEO, here).

          Then, there are the SEO plugins that can help your site rank quickly. Best of all, they’re easy to install, even for the novice.

          Of course, you’ll still need to walk the walk and talk the talk by ensuring that your site has relevant content.

          It’s easy to add content

          Yes, content is still king when it comes to generating traffic to your website. In fact, Google’s “Quality Rater Guidelines” insist that a website’s content should be “maintained and updated regularly” to receive the highest ranking.

          And, how should agents accomplish this? By blogging, and fortunately, WordPress includes a built-in blogging platform that is a snap to use.

          It’s all about IDX

          At the end of the day, the main reason someone visits your website is to search for homes for sale in your market and they can’t do that without IDX (Internet Data Exchange) and its seamless integration into your WordPress site.

          But it doesn’t stop there. You can include interactive maps and other search features as well. These include:

          • Sharing property data on social media
          • Allowing visitors to create a list of favorite listings and share them via email or social media
          • Enabling users to subscribe to new listing alerts
          • Integration with your CRM

          Harnessing the power of WordPress and IDX for your agent site is the best step you can take right now for your new business.

          It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people. A new year will be upon us before we know it. While penciling out your 2022 business goals, vow to leave the dated aspects of your business behind, where they belong.


          Did you know our Farm, Get More Listings Scheduled Campaign is currently on sale 10% OFF the first month?

          SALE ENDS IN 3 MORE DAYS!

          Get More Listings Postcard Campaign (shown above). Learn more, HERE

          TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

          Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

          USE PROMO CODE: LIST10 to get 10% Off at check out.

          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 11/20/21.

          Launch a Get More Listings Campaign Now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. The Automated Way to Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

            Here’s a real estate myth doled out to agents from the pros at Investopedia.com:

            “A lot’s proximity to things like busy roadways and community centers may make it less desirable for resale.”

            REALTOR® Magazine gives us something similar: “If your seller’s home is in a part of the neighborhood that borders a highway, train tracks, or an industrial area, it’ll likely fetch a lower price.”

            While Investopedia is flat-out wrong (read why below), REALTOR® Magazine got it partially right.

            The takeaway from this for real estate agents is to always check with more than one source when it comes to helping a client with an investment as large and important as real estate.

            Believe it or not

            University studies about several aspects of the housing industry litter the internet. Why take advice that is, on the face of it, either agenda-driven or based on anecdotal evidence? You owe your clients more than that.

            The truth is, although “location” is critical to the present and future value of a home, the truth of the specifics of the location are a bit more complicated.

            If you truly are your area’s “real estate expert, put in the time to perform proper research. You may be surprised by what you learn.

            Location Myth: Homes near a railroad fetch a lower price

            In 2007, researchers studying the issue of rail transit’s impact on home prices cited previous studies and claimed that the conclusions were “… not uniform.”

            In other words, “location,” as you know, includes many variables. When it comes to a railroad, some of the considerations include:

            • Is the property commercial or residential?
            • Is the railroad a commuter line or heavy rail?
            • Is “railroad” referring to the proximity of railroad tracks or a station?
            • And, naturally, the addition or deduction of value for these properties depends on the region.

            In the San Francisco Bay Area, for instance, a study reveals that a home “… immediately adjacent to BART [Bay Area Rapid Transit] would sell for close to 38% more than an identical house not near any BART service.”

            Other studies find that a home located near the commuter rail in the suburbs of New Jersey and in Philadelphia also saw higher sale prices than homes further away.

            On the flip side, homes located closest to a station area in Portland were worth less, “… due to the traffic and noise.”

            We’ll feature additional location myths in the future. In the meantime, next time you hear or read that one of the drawbacks of living near a railroad is that it depresses property values, do some research on homes in the community you serve.

            You and your client may be pleasantly surprised by what you learn.


            The Fence Sitter postcard campaign is the perfect direct mail marketing tool to get prospects motivated to move forward. And, right now you can get 10% off Fence Sitter Campaigns.

            Shown above: Fence Sitter postcard campaign, available in the FARM campaign section. Learn More, HERE.

            HOW TO LAUNCH A FENCE SITTER CAMPAIGN.

            Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Fence Sitter Series.

            USE PROMO CODE: FENCE10 to get 10% off the first month of a Fence Sitter Campaign.

            Schedule a Fence Sitter postcard campaign, now, CLICK HERE!

            This sale expires on 11/13/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


            PLUS: When you have time…below are some helpful tools to support your success.

            1. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

            2. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            3. The Automated Way to Become a Neighborhood Brand

            Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

            4. The Free Real Estate Mailing List Guide

            This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

            The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

            5. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Free Online ROI Calculator

            This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

            Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

            7. The Free Real Estate Marketing Guide “CRUSH IT” 

            This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

            The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

              Shown above: Ryan Critch’s Market Dominator and Homes & Life magazine. Learn more HERE

              Congratulations, Ryan Critch you are the winner of this week’s $120 gift card!

              Ryan had the following words to say about his success after sending marketing from ProspectsPLUS!,

              “Hayley has transformed our business with the Market Dominator. Hayley’s responsiveness, willingness to help, ability to help, advise, and overall attitude make ProspectsPLUS! my favorite vendor!”

              -Ryan Critch

              Thank you, Ryan! We shared your wonderful review with Hayley!


              NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)

              FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
              Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

              The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).

              HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

              Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

              Leave a review on Google, HERE.
              Leave a review on Facebook, HERE.

              Don’t forget to watch out for next Friday’s email announcing the weekly winner!


              Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?

              Holiday Scheduled Campaign shown above, learn more HERE
              Launch a Scheduled Campaign today and save time on your marketing by automating it!

              You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

              Sphere of Influence
              Geographic Farm
              Just Sold Follow-up
              Holiday
              Renters
              Absentee Owners
              Expireds
              FSBOs
              Fence Sitters*
              Get More Listings*
              Empty Nesters*
              Move-Up Market*

              (*Located under Farm Campaigns)

              And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

              TO GET STARTED:

              STEP 1: Create your prospect list using our mailing list tools, HERE.

              STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

              Launch a Scheduled Campaign now, CLICK HERE!

              Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                Once upon a time in real estate land, agents used handouts as a large portion of their business marketing.

                Today’s real estate consumer demands and expects “value” from those with whom they do business, even down to the stuff they get free.

                While handouts may seem unnecessary to you, they’re actually an effective marketing tool to increase engagement and perfectly complement your marketing strategies.

                Real estate handouts cut out the middle-man or woman

                It’s probably not much of a stretch to claim that the average real estate agent will never make it to page one of Google’s search results for the most common real estate search terms, organically.

                Instead of going after that holy grail, the marketing experts at clientexpand.com suggest advertising within the sites that do show up on page one. An example would be Houzz.com.

                While that may make a nifty addition to your digital strategy, we think it’s best to cut out that middle step and go direct to the consumer.

                Mortgage Options Direct Response Report
                Some possible topics for real estate handouts
                How to use real estate handouts

                Handouts can be one page (a typical flyer) or multiple pages, depending on the topic and your goal. Many agents find that direct response reports make ideal flyers.

                Use them in:

                • Pre-listing packets
                • Listing presentations
                • Buyer packets
                • On your website
                • On doorknobs
                • As direct mail pieces
                • On windshields in parking lots
                • Use digital copies in your emails, on your blog, in your newsletters and as social media posts

                Offered consistently, real estate marketing handouts not only supply valuable information to homeowners or tenants but cement your brand as the area specialist.

                Going after baby boomers? The ideal handout to offer them is the direct response report 3 Easy Steps to Pain-Free Downsizing.

                And, right now, you can get 100 Baby Boomer prospect list contacts for FREE – For 3 MORE DAYS!

                HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

                Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

                USE PROMO CODE: BOOM100 to get the first 100 prospects free.

                Discover Baby Boomer Prospects in your area, now, CLICK HERE!

                This sale expires on 11/6/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                PLUS: When you have time…below are some helpful tools to support your success.

                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                2. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                3. The Automated Way to Become a Neighborhood Brand

                Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                4. The Free Real Estate Mailing List Guide

                This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                5. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Free Online ROI Calculator

                This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                7. The Free Real Estate Marketing Guide “CRUSH IT” 

                This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                  Shown above: Heather Ellong’s Just Sold postcard and other Just Sold postcard designs. See more Just Sold postcard designs HERE

                  Congratulations, Heather Ellong you are the winner of this week’s $120 gift card!

                  Heather had the following words to say about her success after sending marketing from ProspectsPLUS!,

                  “AMAZING!! I have been using ProspectPLUS! for several years now and they have ALWAYS delivered on time. GREAT quality too. The ordering process is extremely easy and typically delivered a few days after ordering. Their price is FANTASTIC. Thank you ProspectPLUS! for all the great choices available for marketing”.

                  -Heather Ellong

                  Thank you, Heather! We’re so happy that you’re so happy 🙂


                  NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)

                  FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
                  Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

                  The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

                  HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

                  Leave a review on Google, HERE.
                  Leave a review on Facebook, HERE.

                  Don’t forget to watch out for next Friday’s email announcing the weekly winner!


                  Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?

                  Holiday Scheduled Campaign shown above, learn more HERE
                  Launch a Scheduled Campaign today and save time on your marketing by automating it!

                  You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

                  Sphere of Influence
                  Geographic Farm
                  Just Sold Follow-up
                  Holiday
                  Renters
                  Absentee Owners
                  Expireds
                  FSBOs
                  Fence Sitters*
                  Get More Listings*
                  Empty Nesters*
                  Move-Up Market*

                  (*Located under Farm Campaigns)

                  And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

                  TO GET STARTED:

                  STEP 1: Create your prospect list using our mailing list tools, HERE.

                  STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

                  Launch a Scheduled Campaign now, CLICK HERE!

                  Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                    Welcome to the world of real estate, you soon-to-be-wildly successful agent. Your spanking new license, hung with a broker you probably just recently met, is your ticket to the big bucks – or so the story goes.

                    Between now and then, you may be hungry. You may be frightened about the future. You most likely will be financially challenged. Your sole focus will definitely be on securing one client – one deal – to help you stay in business long enough to get to the next one.

                    The ideal vehicle to get you to that deal – indeed, the very bedrock of your nascent real estate business — is personal branding.

                    Creating an impression, and the reputation you will eventually build, combine to generate your personal brand. Constructing your brand is job number one as soon as you’ve hung your license. Everything else falls into place once this is accomplished.

                    Read on for three essential tips guaranteed to help you fire up the iron and stick it strategically to your hide.

                    1. What makes you Remarkable?

                    “Unique” is a word that gets tossed around a great deal when it comes to discussions on branding. Among real estate agents, however, commonalities are more obvious than differences.

                    Let’s face it; the basic duties of every real estate agent are the same: you list homes, fill out paperwork, show houses and act as your client’s intermediary.

                    This is where personal branding comes into play. What makes you different from most of the others? Perhaps it’s your education – an agent with a Juris doctorate or even a staging certificate has an angle that many other agents lack.

                    Previous careers often play into an agent’s branding efforts as well.

                    As a former TV news anchor, Bob Sokoler with Re/Max Properties East in Louisville, KY is undoubtedly the best real estate video producer among the agents in the area. It makes him stand out, and he uses that as part of his branding.

                    Answer the following questions to help determine what makes you different:

                    • What are your interests and passions? What motivates you?
                    • What are your strengths? What behaviors, attitudes and abilities have consistently produced positive outcomes in your life?
                    • Consider your education and previous work experience.

                    Get clear on what makes you remarkable. Those qualities, those aspects of you, are what will keep you from being a dime-a-dozen agent.

                    Then, state those qualities, commodities, or even quirks in a declarative statement that helps you get a handle on your brand. “I am a high-end real estate agent giving the sophisticated consumer a stylish and tailor-made real estate experience,” wrote a luxury agent.

                    2. Who is your Target Client?

                    Radio DJs are taught early in their careers to get a clear image of who they’re talking to every time they open the microphone. They’re told to imagine one person and to speak directly to him or her.

                    Define your target client. It may help to create an actual profile of this person. For instance, if your passion for golf has led you to decide to concentrate on golf course homes, your ideal client is, obviously, someone who plays a lot of golf. Is he retired with lots of spare time or a weekend warrior that hits the links as soon as the tie comes off? Golf isn’t cheap, so this client most likely has disposable income.

                    Once you know who your target client is, you’ll be in a better position to start thinking about how you’ll brand yourself to attract this client and others like him.

                     “A brand has to resonate with the target market by standing out in the sea of sameness, and fit like a glove based on one’s personal preferences,” suggests Ron & Alexandra Seigel of Napa Consultants, International

                    3. Try it on

                    You know what sets you apart, you have a handle on the types of clients you’ll attract, now you need to try some stuff on and see how they fit and how they’ll be perceived in the marketplace.

                    “Are you flashy, edgy, comforting, or sophisticated? Does that fit the consumer base you’re looking for?” asks Seattle broker Sam DeBord.

                    The “feel” you want to promote dictates how you’ll build the basics of your brand, such as “logos, fonts, colors and graphics that fit the theme and relate it to your customers,” DeBord says

                    Once you’ve found a good fit, you’ll need to build that brand into your website, blog, business cards, brochures, and everything else that makes up your business’s public face.

                    “Not every agent can be the top salesperson in town, but each can find their own branding niche:  dog-friendly agent, houseboat sales team, modern design brokerage, stone-cold investment-negotiation expert,” DeBord explains.

                    “Then find visual guidelines and a business process to inform your specific customers that you are the right professional for their needs.”

                    What will you be known for in the marketplace? It pays to take the time to figure that out.

                    Are you ready to go after a specific generational niche? If so, create your targeted list HERE, then launch a scheduled Campaign in just minutes.


                    The Call to Action postcard campaign is the perfect direct mail marketing tool to get prospects reaching out to you. And, for 3 more days, get 10% off Call To Action Campaigns.

                    Shown above: Call to Action postcard campaign, available in the FARM campaign section. Learn More, HERE.

                    HOW TO LAUNCH A CALL TO ACTION CAMPAIGN.

                    Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Call to Action Series.

                    USE PROMO CODE: ACTION10 to get 10% off the first month of a Call to Action Campaign.

                    Schedule a Call to Action postcard campaign, now, CLICK HERE!

                    This sale expires on 10/30/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                    PLUS: When you have time…below are some helpful tools to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    3. The Automated Way to Become a Neighborhood Brand

                    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                    4. The Free Real Estate Mailing List Guide

                    This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                    5. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    6. The Free Online ROI Calculator

                    This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                    7. The Free Real Estate Marketing Guide “CRUSH IT” 

                    This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                      Millennials and baby boomers own the real estate market. While the former comprises the largest buyer pool (37%), the latter comes in quite close, at 32%, according to NAR’s 2021 Generational Trend report.

                      The problem with agents being so hyper-focused on millennials is that few have homes to sell. In fact, only 22% of them are sellers.

                      Boomers, on the other hand, are large and in charge of the seller’s market, owning 32% of it, right behind them, however, is that forgotten generation, Gen X.

                      While many veteran listing agents typically don’t actively pursue buyers, it may be time to change your strategy.

                      Members of Generation X, (age 45 to 56) are among the most likely to consider selling and for several reasons. Chief among them is to find a home that better fits their new normal: no more commute, working from home, homeschooling kids, and finding a large home so Mom and Dad can move in.

                      Gen X is in the house

                      While baby boomers hold the most money, Gen Xers earn the most of all living generations. They lost a lot during the recession – more than any other group. But, they’re currently the only generation to reclaim all the money lost.

                      Here’s what our research has turned up about Gen X’s home shopping wish list:

                      • Most want a single-family home, single-story, 3 or 4 bedrooms, 2,315 square feet of living space or more.
                      • The top 3 features on the wish list include exterior lighting, a laundry room, and Energy Star® rated appliances.
                      • They crave extra storage space and room for a “relaxed” home office.
                      • They care more about the home’s features than the neighborhood.

                      If you list a home that fits this description, hold it open, at least virtually, and laser-target Gen X buyers because the chances are good that they’ll be visiting or viewing.

                      How to reach these buyer/sellers

                      Chances are good this cohort has a house to sell as well, so targeting them is a brilliant strategy.

                      Suggest that the homeowners create some obvious storage solutions in the garage and stage them just enough to show that they truly are storage solutions. In other words, don’t pack them full of stuff.

                      If clients are replacing any appliances, convince them to go with Energy Star® certified appliances.

                      When staging the home, ensure that your clients’ laundry room looks amazing. You’ll find brilliant tips at:

                      If the home would work as a multi-generational home, let buyers know that up front, in your listing description and other marketing materials. Gen X is the largest cohort seeking these homes and their numbers grow every year.

                      As the generation most likely to have children younger than 18 living in the home, Gen X also craves space for the youngins.

                      This is why they’re the generation purchasing the largest and second most expensive homes.

                      Finally, if you sell real estate in the following cities (listed in order of popularity, most popular first), you’d be crazy not to target Gen X. These cities are getting the most searches from this generation, according to Lending Tree research:

                      • Memphis, Tennessee
                      • Jacksonville, Florida
                      • Atlanta, Georgia
                      • Washington, D.C
                      • Orlando Florida

                      Are you ready to go after a specific generational niche? If so, create your targeted list HERE, then launch a scheduled Campaign in just minutes.


                      The Call to Action postcard campaign is the perfect direct mail marketing tool to get prospects reaching out to you. And, right now, get 10% off Call To Action Campaigns.

                      Shown above: Call to Action postcard campaign, available in the FARM campaign section. Learn More, HERE.

                      HOW TO LAUNCH A CALL TO ACTION CAMPAIGN.

                      Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Call to Action Series.

                      USE PROMO CODE: ACTION10 to get 10% off the first month of a Call to Action Campaign.

                      Schedule a Call to Action postcard campaign, now, CLICK HERE!

                      This sale expires on 10/30/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


                      PLUS: When you have time…below are some helpful tools to support your success.

                      1. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      3. The Automated Way to Become a Neighborhood Brand

                      Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                      4. The Free Real Estate Mailing List Guide

                      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                      5. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                      6. The Free Online ROI Calculator

                      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                      7. The Free Real Estate Marketing Guide “CRUSH IT” 

                      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here