Once upon a time in real estate land, agents used handouts as a large portion of their business marketing.

Welcome to the world of real estate, you soon-to-be-wildly successful agent. Your spanking new license, hung with a broker you probably just...

Millennials and baby boomers own the real estate market. While the former comprises the largest buyer pool (37%), the latter comes in...

In the medical field, a physician that deals with the masses is a general practitioner. In the real estate industry, an agent...

Why direct mail? According to a CMO survey (a company that collects the opinions of top marketers), only...

STEP ONE: Send a List to the Contact Manager To send contacts from a list to the Contact...

Every year, the NAR publishes a survey. And, every year we learn that consumers, despite saying they’d use their previous agent, go...

If I were to ask you which room in a home is most important to stage, what would you say?

Social media. Pay-per-click. Email. Digital marketing is hot with real estate agents. This provides an amazing opportunity for the...

Have you ever puzzled over what value you offer potential and existing clients that no other agent (or few others) offer?

So, what methods are you using to get listing leads? Cold calls? Pursuing FSBOs and Expireds? Throwing random methods against the wall...

Most real estate agents know that staged homes sell faster and for more money. Some, however, go beyond merely suggesting staging to...