Shown above: Postcards from various Just Sold Series and Donna Perri’s Just Sold postcard. See more Just Sold postcards HERE
Congratulations, Donna Perri you are the winner of this week’s $120 gift card!
Donna had the following words to say about her success after sending a Just Listed postcard through ProspectsPLUS!,
“I send these postcards to a 3-5 mi radius of each and every sale. They pay for themselves over and over. I have gotten five listings in six months from ProspectsPLUS!. I will continue using them in my marketing plan for sure. It makes farming easy and effective.” – Donna Perri
Thank you, Donna! You are a real estate rock star! Keep it up!
NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
FARM, Call to Action Series Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
So, what methods are you using to get listing leads? Cold calls? Pursuing FSBOs and Expireds? Throwing random methods against the wall to see what sticks?
If you’re like many other agents, employing one of those methods is how you spend a good portion of your workday.
There is another, way to go and it includes hanging out with people who know, like, and trust you.
Maybe it’s time to concentrate on SOI marketing for real estate.
That advice you got as a rookie to depend on the people in your sphere for business was spot on and remains so to this day.
If you’ve been running your business intelligently, you have a CRM full of warm leads to which you can make warm calls.
All the time and energy convincing a stranger to like and trust you is better spent tending to your sphere of influence, nurturing the amazing possibilities in your CRM.
The SOI, Inspiration Series Scheduled Campaign is shown above. Learn more HERE
For the newbies
The term “sphere of influence” didn’t originate as a sales term, but a political one. It first popped up in the late 1880s and it described a country that exercised “… exclusive or predominant control over a foreign area or territory,” according to britannica.com.
Today, the term is applied to a “business model” in which the aim is to attract customers and clients from people one knows instead of strangers.
Yes, it can be a terribly long list. It should include relatives, friends, friends of friends, the parents of your children’s friends, your parent’s friends and more.
Everyone you know. That is a lot of prospects.
These are people who will recognize your name on a direct mail piece and who won’t hang up on you when you call.
What can happen when you focus solely on your SOI?
Year after year, the NAR reports that home sellers sign up with the first agent they speak with. There are most likely a number of reasons that they do so but, primarily it’s because they forgot which agent sold them their home.
I recently read a blog post and, I apologize because I can’t remember who authored it and the website on which it appears.
In it, the author mentioned a real estate team whose coach advised them to focus on growing their SOI.
At the time, their CRM contained around 280 members of the team’s SOI. Within four years after heeding their coach’s advice, the team’s revenue skyrocket from zero to nearly $100 million.
It’s inspiring, isn’t it?
Like most lead generation methods, this won’t make you an overnight sensation. But if you’d prefer doing business with people you know, making warm calls instead of cold, it just may be the perfect way to generate listing leads.
The Fence Sitters Scheduled Campaign is currently on sale for 10% OFF the first month– 3 More Days!
Fence Sitters Scheduled Campaign (shown above). Learn more, HERE
TO LAUNCH A FENCE SITTERS CAMPAIGN:
Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer) and select the Fence Sitter Series.
USE PROMO CODE: FENCE10 to get 10% Off at check out.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires 9/25/21.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
The odds of winning a Powerball lottery jackpot are 1 in 292.2 million.
The very best professional baseball player hits the ball once for every four attempts. This means that the crème of the crop succeeds only one time out of four.
Life is full of numbers games, but is the practice of real estate one of them? Old school agents were told by their brokers that, yes, real estate is nothing but a numbers game. Younger agents, however, are challenging that idea.
The Old Days
Back in the day, new agents fresh out of real estate school, if they were lucky enough to hang their licenses with a broker that offered training, were typically told to determine something along the lines of the following:
How many cold calls does it take to get a contact?
How many contacts does it take to get an appointment?
How many appointments does it take to get paid?
While this is great information to have, it was challenging for new agents, with no history of lead generation, to determine any of that. What the brokers were getting at, though, is that real estate is a numbers game. Figure out the numbers and you win the game.
Some of those numbers could be pretty hairy, especially for inexperienced agents with no sales skills. How disappointing it was to learn that it might take upwards of 100 cold calls (or “smiling and dialing” as it was known) or door knocks just to get one lead.
Then, it may take another big number of “touches,” over a significant time period, to convert that lead to a sale.
Jun Choo, Senior Vice President, Buyer and Seller Products at Zillow Group, is a firm believer in real estate’s numbers game label.
I spoke with him a few years back and he claimed that once an agent determines how much money she wants to make, she then needs to figure out the numbers required to obtain it.
“The average agent makes $35,000 a year” he begins. “. . .to get that, your average commission will need to be about $6,000, one closing a month, with 12 transactions a year,” Choo continued (I believe he is assuming a 50/50 broker split.)
“Then the question becomes: to reach that goal, how many prospects do you need in your database?”
So, even though Choo is not from the old school, he still finds that keeping track of your numbers pays off.
How many leads you need also depends on how well you convert them, he said.
“On average, four percent will convert,” he explains. “Online leads will be less while referrals will be more,” Choo continued.
He went on to figure that the agent in his scenario will require 300 leads over the course of a year, or 25 a month.
That is “the reason this is a numbers game,” Choo claimed. “You can challenge the assumptions, but this is just math.”
Today
Times have changed, according to Darrin Persinger of Productivity Junkies. He claims that “Real estate is not a numbers game. It’s a relationship business.” Well, that sounds nice, but what does it mean?
“It’s not about how many calls you made today it’s about did you connect with anyone?” asked Persinger. He likens the old school numbers game concept to “A woodpecker that pecks one time on a thousand trees.”
He then goes on to further poo-poo the “numbers game,” and provides the readers with an alternative involving their sphere of influence, but a numbers game nonetheless.
Sigh.
Basically, what has changed is the daunting number of cold contacts that agents of yore had to make to get a deal. With technology, that number is whittled down to where agents are now making warm contact with lots of prospects at once – think social media here.
It appears that lead generation truly is a numbers game. As we’ve seen by those that insist it’s not, it always comes back to numbers. Ignore them if you like, but they aren’t going away.
Start now getting the numbers game working in your favor.
Launch a fence sitter scheduled campaign of at least 200 prospects over a one-year period and see how repeated contact over time changes the numbers in your favor.
Did you know our Farm, Fence Sitter Scheduled Campaign is currently on sale 10% OFF the first month?
Farm, Fence Sitter Scheduled Campaign is shown above. Learn more, HERE
TO LAUNCH A FENCE SITTER CAMPAIGN:
Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Fence Sitter Series of postcards.
USE PROMO CODE: FENCE10 to get 10% Off at check out.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires on 9/25/21.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Shown above: Postcards from various Just Listed/Just Sold Series and Anita Blue’s postcard. See more Just Listed postcards HERE
Congratulations, Anita Blue you are the winner of this week’s $120 gift card!
Anita had the following words to say about her success after sending a Just Listed postcard through ProspectsPLUS!,
“ProspectsPLUS! not only has a variety of postcards to choose from, they also deliver my postcards in a timely manner. It makes farming easy and effective.” – Anita Blue
Thank you, Anita, for your supportive feedback. We are cheering you on!
NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
FARM, Call to Action Series Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
Just Sold Follow-up Scheduled Campaign shown above, learn moreHERE
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
