First Impressions Matter People form opinions about your brand in just 10 seconds—a poor logo or unpolished website can cost you credibility before you even...

Why Your Database Is a Hidden Goldmine Did you know 38% of sellers choose the same agent they referred or worked with before—and 28% use...

Market Slowdown Doesn’t Stop the Best Mortgage rates are hovering near 7%, and U.S. existing-home sales just hit their slowest pace since 2009. But while...

Thora recently sent out Homes & Life Magazine (shown above). For more information on this branded magazine, Click Here. Congratulations, Thora...

Understand Why It Didn't Sell This year, even in traditionally strong seasons, listings are going stale. In Denver, for example, 35% of homes have sat...

Be Visible or Be Forgotten You may be licensed, hardworking, and skilled—but if your local audience doesn’t see you, you’re essentially undercover. According to NAR,...

Monica recently sent out a postcard from a Just Sold Series (shown above). For more information on this series, Click Here.

Why Off-Market Sellers Matter Now Off-market or "hidden" listings make up a staggering 1.2 million U.S. home sales—nearly 30% of all residential transactions this year. Many...

The Season Drives Activity Summer is the peak home-buying season. Demand typically rises during summer months, then cools in winter – and 2025 is no...

Bonnie recently sent out a postcard from a Just Sold Series (shown above). For more information on this series, Click Here.

Understand Their Concerns When homeowners say, “We’re waiting until fall to list,” it often comes from a place of uncertainty—about timing, school schedules, market conditions,...

Assessing Your Progress As we reach the midpoint of 2025, real estate agents must evaluate their performance against the goals set at the beginning of...