Shown above: Get More Listings Campaign similar to the one Susan Gerkin sent out! See more, HERE
Susan had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I’ve had great luck with ProspectsPLUS! their emails for sending out mailers always arrive at a time when I need them. Thanks for all your mailing options and service!”
Thank You, Susan! Congratulations on scheduling your first Get More Listings Campaign! It looks fantastic!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Anecdotal evidence claims that when one home in a neighborhood goes on the market, another three or so will be listed within the next few months. Whatever the mysterious reason behind this phenomenon, I’m sure that you’ve seen it in action.
The trick is to reach these thinking-of-selling homeowners before other agents do. They’re already curious and possibly considering selling, so you’ll be reaching them at the most opportune time.
How do you reach out to these possible sellers? Cold call?
Come on, how does that intrusion make you memorable?
Enough of the questions, let’s take a look at how effective the Just Sold postcard and subsequent Follow-Up Campaign can be.
Agents are fond of reminding people that they aren’t salespeople because “real estate is a relationship business.” In fact, we typed that phrase into Google, and here is just a very small sample of what we found:
The Secret to Building Relationships for Your Real Estate Business
Real Estate is, Indeed, a Relationship Business
Stats Don’t Lie – Real Estate is a Relationship Business
Real Estate: Relationship Business Built on Trust
Real estate is all about building relationships
Since building relationships with prospects is so critical, the initial approach must be well-thought-out. And a cold call isn’t always the wisest use of this über-important task.
Especially now, when Americans are feeling more than a bit beat up by real estate agents. Ready for another Google search? “Why are real estate agents calling me?”
I Had a Client Ask… Why Are All These Realtors Calling Me?
Why am I getting texts/calls from a million realtors all of a sudden?
Real Estate Agents, Stop Calling Me Darn It
How do I stop Realtor Harassment?
Ok, cold calling doesn’t help build relationships. And, yes, this may sound self-serving because I work for a real estate direct mail company, but the Just Sold postcard andJust Sold Follow-Up Campaign are probably the most effective listing tools for you right now.
According to the U.S. Postal Service, nearly 70% of Americans feel that “… direct mail is more personal than the internet.” Nearly 80% of millennials say that they actually read direct mail ads.
The stats about the effectiveness of direct mail are astounding.
Targeted marketing via direct mail works
Narrowing down the audience is a must for all marketing campaigns. Since we are talking about listings here, homeowners are the target.
Let’s narrow down that audience even further: homeowners within a certain radius of a new listing.
You decide on the radius, but agents we’ve spoken with who use this method usually choose the entire subdivision or within a 1-mile radius.
Wait, we aren’t done yet. Let’s make this mailing list ideal: remove homeowners who recently purchased their homes (again, you decide on the time frame). We’ll use 5 years for this scenario.
Now you have a list of homeowners who live in the same subdivision (or within a 1-mile radius) of a just-sold home and who have owned their homes for at least 5 years, some of whom are most likely considering selling.
What better way to catch their interest than to let them know one of their neighbors just sold their home with aJust Sold postcard?
What better way to get them to realize how much equity they’re sitting on than to see find out what other homes sold for (if that’s cool in your market)?
Then, continue the momentum by routinely reaching out to the prospects on this mailing list. Consistency is key.
Ready to Turn Curious Homeowners into New Listings? Launch a Just Sold Follow-Up Campaign!
ust Sold Follow-Up Campaign is shown above. Learn more, HERE
TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:
Hit the “CLICK HERE”, link below (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
(Shown above: Absentee Owner Campaign similar to the one Towanda Lahor sent out) Learn more, Here
Towanda Lahor, You’re This Week’s $120 Gift Card Winner!
Towanda had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“Using their postcards has produced several new listings for me! I use several different campaigns including “Geographic Farming”. I also use Three Click postcards… I highly recommend ProspectsPLUS! for your business!“
Thank You, Towanda! Congratulations on the Absentee Owner and Get More Listing Campaigns that you scheduled. They look fantastic!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Get More Listing Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Here are six ways to help increase your closings for the remainder of this year.
1. Stick to the plan (or create one if you haven’t yet)
A marketing plan does a lot more than let you know how much money you’ll spend for the remainder of the year promoting your services. Chief among the additional benefits is that it helps you strategize.
That forward-thinking stuff you’ll need to do to create the plan forces you to carefully consider each option, both in terms of its financial impact and its effectiveness.
Free Real Estate Marketing Planner, learn more, HERE
“Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.
If increasing closings is your goal, start with a marketing plan, and then stick to it.
And, if you already have a marketing plan in place, review your plan for its effectiveness over the last five months and make changes where needed.
2. Adhere to a regular prospecting schedule
Whether you door-knock, cold-call, chase after expireds and FSBOs or use another method of prospecting, ensure that it gets done by making it a part of your daily or weekly schedule.
Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert to clients.
3. Nurture those relationships
People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.
Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks and to do it right, you need a way to keep track of leads, prospects, clients (both current and past) and just about everyone else you know.
While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.
Now schedule time on an ongoing basis to reach out to the contacts in this database and nurture these relationships.
One easy way is to schedule an SOI Campaign. It takes only minutes to set up, can run as long as 2-years, and you don’t pay until each mailing goes out (cancel or change at any time up to the night before mailing). Learn more, HERE.
4. Find a mentor or mastermind partner
“Coaching works,” according to the authors of a study, “Evaluating the effectiveness of executive coaching: Beyond ROI”.
If it is something that helped former President Bill Clinton, Oprah Winfrey, and athletes like Michael Jordan, perhaps you should consider it as well.
New agent? Consider latching on to a mentor. Not only is this a way to quickly learn the nuts and bolts of the business, but to begin to nurture new habits that will help you immensely in the long run.
Mentors, coaches, and even mastermind groups can propel you to the next level in productivity, thus increasing your closings.
You can’t turn a lead into a prospect that you’ll later convert to a client if you don’t respond to their initial contact in a timely manner.
The short and sweet of it is that you have a maximum of five minutes to respond to an incoming lead if you hope to reach the person and get him or her into your sales funnel, according to InsideSales.com research.
In fact, the agent who responds within this time period is nearly 25 percent more likely to snag the lead.
Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.
6. Start farming, via direct mail, if you haven’t already
Farming is a low-cost, effective, and easy way to reach out to a bunch of people at once. I know, it sounds self-serving coming from someone who works for a company that helps real estate agents with direct mail marketing solutions.
The fact remains that direct mail is one of the most powerful marketing methods today.
Mix that with consistent farming, and you’ve got yourself an increase in closings.
Or, turn your just sold listing into MORE LISTINGS with a Just SoldFollow-Up Campaign!
Just Sold Follow-Up Campaign is shown above. Learn more, HERE
TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your Just Sold Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
