Laura, you’re the winner of this week’s $120 Gift Card
Laura had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“This is my first time to use ProspectsPLUS! They took all of the difficulty out of targeting an area! Pricing is good and materials are easy to edit.”
Thank You, Laura!
Laura recently scheduled a 10-month Get More Listings Campaign. We can’t wait to hear about her success!
NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)
Farm Scheduled Campaign shown above
Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?
Farm Scheduled Campaign shown above
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
We’re almost done with the first quarter of 2021 and as we continue through the year your number one goal should be…
Don’t allow anyone in your Sphere to complete a real estate transaction with an agent other than you.
NAR has a statistic that states 75% of buyers and sellers choose the first agent they speak with instead of calling their previous agent.
We’re highlighting three ways to make sure your Sphere continues to be your best source for repeat clients and referrals now and through 2021.
1. Take your Sphere engagement to the next level with the Free BusinessBASE™
Free BusinessBASE™
The key to business growth is to become more visible, more likable, and get more people to remember you.
In three easy steps, the BusinessBASE™helps you do this by cultivating and growing the three groups of people that will provide the majority of your repeat business and referrals (family, friends, and close acquaintances).
According to NAR the average person moves every 5 – 9 years.
Not all of the people in your BusinessBASE™ will move this year, but approximately 15% of them will.
Are you going to be the agent that helps them do this or is someone else?
By following the BusinessBASE™ guidelines you should do at least 50 transactions a year as a result of your efforts.
The BusinessBASE™ includes numerous contact suggestions to help build your base, as well as, 30 effective ways to connect with your base, 30 creative reasons to use for calling your base, the ideal information to include in each contact profile, and the method behind send-call-see.
To get your FREE BusinessBASE™ download, Click Here.
2. Pick up the phone and call
Go through your CRM and pick out past clients and those in your SOI who you haven’t been in touch with over the past year and give them a call.
The call serves several purposes:
It’s a personal touch – and those are always memorable
It’s a reminder to them that they know a real estate agent (just in case someone asks!)
Ask the right questions and you’ll be able to fill in missing information in their CRM file
What will you say?
Ask how they are faring during the pandemic. If they have a family, inquire about their well-being.
If asked about the current market, explain it without sounding salesy.
Most of all, listen.
3. Schedule an SOI campaign
Statistics show that 66% of the business generated by top agents (closing 50+ transactions a year) comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.
Consistently marketing to these groups is the key to the growth of your real estate business.
And a Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.
In addition, right now, ProspectsPLUS! is offering an incredible guarantee when you schedule an SOI campaign.
We believe so much in the power of Scheduled Campaigns and what they will do for your business we’re guaranteeing “3 extra closings a year” from scheduling a 12 month SOI campaign or your money back.
Just launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE™, we will refund the money spent on your campaign.
The best part about a Scheduled Campaign is you don’t pay until your mailings go out and you can change or cancel your mailing up until the night before.
This degree of flexibility has made Schedule Campaigns a big hit with agents nationwide.
Bottom line
Year after year, the NAR surveys say that although buyers and sellers claim they will use their agents in the future, most of them don’t.
Don’t assume that because you worked with a client in the past, they will remember you years from now. They won’t unless you keep in touch consistently.
Your Sphere has the ability to be a repeat client and referral generating machine, don’t let that opportunity pass you by!
Hurry! SOI Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 3/6/21).
Launch an SOI Scheduled Campaign, Content Card Series, HERE
TO GET STARTED:
STEP 1: Grab your SOI List.
If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Has this ever happened to you? Suppose you’re seeking the perfect recipe for apple crisp (or instructions on how to paint something, clean something, build something, etc.). You scour the internet, looking for those how-to blog posts with good reviews and, finally, you find it: the 5-star apple crisp recipe.
What should be a straight-forward list of ingredients and instructions is, instead, a 3,000-word discourse, starting with the author’s childhood reminiscences of the scents in gramma’s kitchen, tons of photos and, finally, if you manage to slog waaaay down to the bottom of the page, the actual recipe.
It’s posts like these that created the invention of Tl;dr (Too long; didn’t read). But, it’s not just the overly-long introduction that ticks off many a reader, it’s the fact that the title of it promised an answer to a question and then made us work hard to find the answer.
This is but one way bloggers can tick off their audiences. Since consistently blogging is the best way to gain organic online traffic to your real estate website, angering your readers is something you should avoid at all costs.
Let’s take a look at ways to do just that.
Who are you “talking” to?
Radio dee-jays are taught that, before they open the mic, they should picture their audience. One guy or gal, maybe driving, cooking dinner or working. The trick, they’re told, is that they should be talking to one person.
This works for writing as well. Don’t try to be everything to everyone. If you’re writing a blog post about an aspect of homebuying, write it to one homebuyer. Get inside his or her head, feel the confusion and angst and offer a solution.
Each post should have a very particular audience and address a specific solution or action for that person.
Skip the overtly sales stuff
There’s a time to market your business and this isn’t it. Blogging is meant to educate, entertain and build website traffic. Save the self-promotion for other areas of your website.
When it comes to real estate blogging, take a cue from Ernest Hemmingway: “Show the readers everything, tell them nothing,”
Yes, you’re the agent they should hire and because you are writing about what you know, your expertise will shine through without having to overtly state it.
The over-promise and under-delivery blogger
The headline and intro to your blog post are a promise to your reader: what follows is the solution.
If the solution is thin or weak, you’ve broken your promise. You’ve wasted the reader’s time. That kind of stuff frustrates people. They will find the answer–on someone else’s blog. Most likely, they’ll hesitate ever returning to yours.
The way to avoid over-promising and under-delivering is to keep your topic at the top of your mind while writing.
It’s ok to ride a stream of thought, as long as it’s in the first draft of your post. But to publish a post in which you’ve veered far off course is to break your promise.
Along with keeping focused on the topic:
Don’t confuse a blog post’s topic with its title. Keep focused on the topic while writing, but write the title last.” “Before you write your headline, you need to know you’ll back up the promise it’s making,” suggests James Chartrand at copyblogger.com.
Let the thoughts flow on the first go-round.
Allow the piece to sit for a time and then go back and read what you’ve written.
Ensure that the post delivers on its promise.
The last thing you want when trying to establish trust and credibility is to leave readers feeling deceived.
SOI Scheduled Campaigns are on sale right now for 10% OFF the first month (sale ends 3/6/21)!
Launch an SOI Scheduled Campaign, Get More Listings Series, HERE
TO GET STARTED:
STEP 1: Grab your SOI List.
If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Fran, you’re the winner of this week’s $120 Gift Card
Fran had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I had been reviewing postcard companies and the protocol that other companies follow. Upon engaging with ProspectsPLUS! the process was seamless and rapid. While spending money we were actually saving money with lots less stress. Automating the program was a set and forget. So happy I made the decision. I believe you will be happy with ProspectsPLUS! I know I am.”
Thank You, Fran!
NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)
Farm Scheduled Campaign shown above
Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?
Farm Scheduled Campaign shown above
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
