Monday, August 2, 2021

    Shown above: George Rosario’s Upload Your Own Postcard. Learn more HERE

    Congratulations, George Rosario you won this week’s $120 gift card!

    George had the following words to say about his success using ProspectsPLUS! marketing materials as part of his strategic marketing plan to get more clients,

    “Everything they market is professional! I use the Just Sold and Just Listed postcards as well as their brochures and have some success at getting calls! I will continue to use them. For me, it’s all about advertising dollars and quality. There truly is no better value for your buck!

    They will help you design your postcards and mailers using their easy-to-customize templates, or you can upload your own design. And they will print, stamp, and mail your mailers at a fraction of the price that it would cost you to do all three yourself. Then there is the time factor. Time = Money, so why not let them spend their time handling your mailers while you invest your time into actually producing out on the field. You look professional, get your name out there, and do it all at a truly affordable price. Thank you ProspectsPLUS! for fulfilling my advertising needs!”

    Thank You, George!


    NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)

    FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
    Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

    The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

    HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

    Leave a review on Google, HERE.
    Leave a review on Facebook, HERE.

    Don’t forget to watch out for next Friday’s email announcing the weekly winner!


    Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?

    Holiday Scheduled Campaign shown above, learn more HERE
    Launch a Scheduled Campaign today and save time on your marketing by automating it!

    You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

    Sphere of Influence
    Geographic Farm
    Just Sold Follow-up
    Holiday
    Renters
    Absentee Owners
    Expireds
    FSBOs
    Fence Sitters*
    Get More Listings*
    Empty Nesters*
    Move-Up Market*

    (*Located under Farm Campaigns)

    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

    TO GET STARTED:

    STEP 1: Create your prospect list using our mailing list tools, HERE.

    STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

    Launch a Scheduled Campaign now, CLICK HERE!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

      Once upon a time, the word “value,” in the real estate industry meant only one thing: how much a property is worth.

      Today, it also applies to marketing your services. Your “value proposition” tells the world why they should hire you instead of the agent down the street. It’s what you offer potential clients that few others do.

      “Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!” according to Dan Shewan at wordstream.com.

      We think it’s safe to say that most agents want to succeed and some mimic their fellow agents in the hopes of making that success a reality.

      Thus, real estate blog posts end up full of duplicate messaging (“Now is the Best Time to Sell!), overused slogans (“Everything I Touch Turns to Sold!”), and websites are devoid of a value proposition or with one every other agent offers.

      Let’s talk about the latter—your website.

      Figure out what real estate consumers think is valuable

      To figure out your value proposition, you need to understand your target client, especially his or her pain points. Your value proposition should quickly explain how your service solves the biggest problem.

      Another way to come up with a value proposition is to determine how the benefits of using you as their agent differ from what other agents offer. Do you offer free staging to your listing clients? Discounted commission?

      I see that look on your face, but a discounted commission to a listing client is quite valuable, as is free staging or free handyperson service to help get the home ready for the market.

      In fact, your entire website should answer a visitors’ needs, from the site loading quickly to fuss-free navigation.

      The NAR’s “Home Buyer and Seller Generational Trends” report compiles an annual list of what homebuyers find the most valuable on real estate agents’ websites. Here are the top 5:

      • Photos of homes for sale and neighborhoods
      • Detailed information about homes for sale
      • Floor plans
      • Virtual tours (not video; those came out near the bottom of the list)
      • Real estate agent contact information

      Your MLS listings will hopefully fulfill the first two wishes. Do you offer floor plans to listing clients? Buyers want them. What about 3-D tours or virtual walk-throughs?

      Finally, and it may seem quite basic, but ensure that your contact phone number is at the top of every page on your website.

      Stay in Touch With Your Sphere, Effortlessly, With a Holiday Campaign.

      They’re Currently on SALE 10% OFF the First Month – FOR 3 MORE DAYS!

      Holiday Scheduled Campaign (shown above). Learn more, HERE

      TO LAUNCH A HOLIDAY CAMPAIGN:

      Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

      And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

      Launch a Holiday Scheduled Campaign now, CLICK HERE!

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

      PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      3. Become a Neighborhood Brand

      Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

      4. The Free Real Estate Mailing List Guide

      This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

      The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

      5. Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Free Online ROI Calculator

      This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

      7. The Free Real Estate Marketing Guide “CRUSH IT” 

      This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

      The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

        In even the smallest real estate markets, at least one agent has carved out a lucrative niche by specializing in luxury properties.

        After a time, this agent (or these agents) become so entrenched and established in the niche that other agents tend to think they couldn’t possibly compete.

        Yes, it does require a somewhat hefty marketing budget and a whole lot of tenacity, but it is possible to be your market’s next luxury home specialist.

        Don’t ignore the realities

        Listing luxury homes is vastly different than listing tract homes. Sure, your seller will fill out the same forms as her tract home neighbor, but that’s just about where the similarities end.

        Specializing in luxury real estate isn’t a fake-it-until-you-make-it process. You’ll need to understand the affluent, as their wants and needs are significantly different than other homebuyers and sellers. Like getting to know any target market, this is a must.

        Marketing the luxury property requires, as mentioned earlier, a robust marketing budget and the knowledge of where your likely clients hang out so that you can properly target that marketing.

        There is a shortcut, however: find a mentor.

        I see you cringing. “I’ve been an agent for 15 years and you want me to tag along with someone else for a couple of months?”

        Yes, we do, at least if you want to take the shortcut to those very nice commission checks.

        If you’re lucky enough to secure a “sure, I’ll mentor you,” be prepared to soak up every last drop of knowledge, from how he or she runs the business and determines value on luxury property to going along on listing presentations and being present for contract negotiations.

        Oh—and ask questions. Lots and lots of questions.

        Luxury Postcards shown above, see more, HERE
        Pricing the luxury home

        If you decide to take the DIY route, you’ll have a steep learning curve ahead of you.

        Coming up with an appropriate list price may be one of the more challenging aspects. Luxury homes quite often don’t have comps.

        Before attempting to compile a CMA for a luxury property it’s important to know as much as possible about every home in the surrounding area, according to Beverly Hills luxury agent David Kean of David Kean & Associates.

        I spoke with Kean a few years ago about what he would recommend to agents seeking to enter the niche. Kean said that he tours every new luxury property listing as it comes on the market.

        Then, when he is compiling an evaluation, he has actually seen the comps, first-hand so he is better able to compare apples to apples.

        Setting a suggested list price is but one challenge when beginning your career in luxury real estate. Getting to know your most likely clientele and building a marketing budget and a vendor team are others.

        You’ll find some tips for newbies and seasoned luxury agents at luxurylistingspecialist.com.


        Keep in touch with your sphere year-round the easy way, launch a Holiday Campaign in just minutes.

        They’re currently on sale 10% OFF the first month(sale ends 7/31/21).

        Holiday Scheduled Campaign (shown above). Learn more, HERE


        TO LAUNCH A HOLIDAY CAMPAIGN:

        Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

        Use promo code: HOLIDAY10 to save 10% off the first month.

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out).

        Launch a Holiday Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


        PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

          Shown above: Bonnie Cissell’s Just Sold postcard and additional Just Listed Series postcards. See more, HERE

          Congratulations, Bonnie Cissell you won this week’s $120 gift card!

          Bonnie had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,

          “Everything they market is professional! I use the just sold and just listed postcards as well as their brochures and have some success at getting calls! I will continue to use them for my advertising needs!”

          Thank You, Bonnie!


          NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)

          FARM, Empty Nest Scheduled Campaign shown above. Learn more, HERE
          Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

          The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

          Leave a review on Google, HERE.
          Leave a review on Facebook, HERE.

          Don’t forget to watch out for next Friday’s email announcing the weekly winner!


          Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?

          Holiday Scheduled Campaign shown above, learn more HERE
          Launch a Scheduled Campaign today and save time on your marketing by automating it!

          You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

          Sphere of Influence
          Geographic Farm
          Just Sold Follow-up
          Holiday
          Renters
          Absentee Owners
          Expireds
          FSBOs
          Fence Sitters*
          Get More Listings*
          Empty Nesters*
          Move-Up Market*

          (*Located under Farm Campaigns)

          And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

          TO GET STARTED:

          STEP 1: Create your prospect list using our mailing list tools, HERE.

          STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

          Launch a Scheduled Campaign now, CLICK HERE!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.