Shown above: Hansel Duran’s Just Sold postcard and other Just Sold postcard designs. See more Just Sold postcard designs HERE
Congratulations, Hansel Duran you are the winner of this week’s $120 gift card!
Hansel had the following words to say about his success after sending marketing from ProspectsPLUS!,
“They are less expensive than the previous company I used for mailers and better software to upload your own file or edit their templates. Also, a lot of great material for free if you signup for their emails. The scheduled campaign I’ve launched was a great experience!”
-Hansel Duran
Thank you, Hansel, for all of your kind words!
NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
FARM, Get More Listings Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Anyone who has been a listing agent for more than a minute understands that the number one priority for your clients (as well as yourself) is to get their homes sold for the most money possible, in the least amount of time.
But, what do they expect their agent to do to accomplish this? Many first-time sellers may have no idea, while repeat homeowners most likely have a range of experience on which to base their expectations this time around.
For the answers, we turn to the National Association of Realtors who, each year, asks homeowners what they want from their listing agents.
The number one home seller expectation for the last decade is to help the seller meet their timeframe for selling.
The second and third top “wants” are to help achievea competitive price for the home and help market the home.
Seller timeframes
Listing agents understand that the time it takes to sell a home varies, according to certain factors and that the home’s price is chief among them.
Other factors include:
The type of market. Right now, for instance, our red-hot sellers’ market is causing lightning-quick DOM stats. According to a Redfin analysis, homes remained on the market an average of 16 days in May, compared to 37 days in May of last year.
Condition. Again, the current buyer pool is gobbling up even substandard homes. In a balanced market, however, there may be a different story.
Location. Another factor that buyers are ready to compromise on right now is location. It won’t always be this way, as you well know.
Once you understand your client’s timeline, communication is key. Be honest about how realistic the timeline is, according to the market, the home’s condition, and location.
The one nugget of information that all homeowners lie in wait for during a listing presentation is your suggested list price.
Many don’t have a clue how you arrived at this figure and some don’t care. Agents we’ve spoken with suggest that listing agents ask their clients what they’re hoping to get for the home before compiling the CMA.
This way you’ll have time to lay out a plan to explain just why your clients’ estimation is so far off the mark (if that is the case), rather than be blindsided by finding out during the presentation.
Marketing
That marketing, currently, is in third place when it comes to seller expectations should come as no surprise. In the present market, not as many homes require an in-depth marketing campaign.
If your clients’ home will only require a basic marketing campaign, let them know that and the reason why. Even if you think it’s common sense that everyone knows, communicate what you’re thinking and planning.
Communication, in fact, is key in meeting all three of these home seller expectations. That, and following through on your promises is one of the best ways to build referrals.
Discover Empty Nesters in your area and get the first 100 prospects for free – for 3 MORE DAYS!
Right now, the first 100 on an Empty Nest Prospect Listare FREE TO YOU! (sale expires Oct. 16th).
HOW TO DISCOVER EMPTY NESTERS IN YOUR AREA.
Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.
USE PROMO CODE: EMPTY100 to get the first 100 prospects free.
This sale expires on 10/16/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Every year, the NAR publishes a survey. And, every year we learn that consumers, despite saying they’d use their previous agent, go with the first agent they meet.
On the face of it, that seems like a pretty sad state of affairs—unless you can use that behavior to your advantage.
The need for speed
An older study of call response times to leads shows that from 35% to 50% of sales go to whoever reaches the prospect first.
This same study revealed that the chances you’ll actually make contact with a lead diminish the longer you wait to call. In fact, it decreases by more than 10 times in the first hour.
Unless you’re a one-woman or man show, wearing all the hats in your real estate business, it’s crazy not to do this ONE THING every time – call leads back a.s.a.p.
Within 5 minutes is optimal
Consider this: A red-hot lead is an online visitor who takes the time to enter her real name and real contact information.
Red-hot leads require your immediate attention. After all, they don’t typically come along every day. These people expect to hear from you and the other five agents they reached out to.
Be the first agent they talk to.
Do the call-back within 5 minutes and you’ll not only have the best chance of reaching the party, but call-backs within those 5 minutes convert better than call-backs made later. If you wait for a half-hour, your chances with the lead plummet 21%.
Mortgage Options, Direct Response Free Report, see HERE
What not to say
First, be prepared for the call-back. If the lead expressed interest in a particular property, print out the listing and familiarize yourself with it fully.
Then, don’t be overly salesy. Or talkative. Let the lead take the lead and be prepared to answer all questions.
Many sales coaches say that the first follow-up call should be informative, friendly, and very brief. Again, follow the lead. If he or she is chatty and doesn’t seem in a rush to get off the phone, keep chatting.
If, on the other hand, the lead is all business and seems rushed, take that as a clue to keep it brief.
What to Say
“Hi John, this is Anita Deal with World’s Best Real Estate Brokerage. I’m following up on your request for information on the home for sale at 123 Main Street. How can I help?”
Now, zip it and listen. Answer the lead’s questions and gauge whether he’s got time to talk or needs to be let go.
If it’s the former, ask non-threatening qualifying questions. These include:
Are you working with a real estate agent?
When do you plan on moving?
Have you seen a lender?
Do you have a home to sell before buying?
Don’t let the lead hang up without getting permission to follow up by phone, text or email.
If you offer a lead magnet, such as a free special report, offer to send it.
“May I email you my free report, “4 Mortgage Options With Low Down Payments”. Online leads are among the best you’ll get in real estate. Be brief, don’t be salesy, and get permission to follow up.
Keep it simple and human
Your UVP needs to be simple, both in length and in word choice. Here’s an example of what not to do:
We are “… a dominant online presence with a combination of innovative marketing and strategic outreach. Cutting-edge lead capture and unique tracking URL’s ensure exposure and buyer retention.”
Put yourself in the shoes of a consumer reading this UVP on the group’s website.
What is “lead capture?” And “cutting edge” these terms have become absolute turn-offs. Tracking URL’s? Buyer retention? Where is the part of the UVP that allows the reader to clearly understand the value this team offers?
Then, ironically, this same UVP shows up on seven other real estate websites. Seven agents trying to prove what makes them different share a UVP with seven other brokerages.
Here’s another that we found. “Our astute team creates a plethora of assets unique to your home.”
Aside from dumping the words “astute” and “plethora,” this real estate team needs to describe exactly what “assets” they will “create.”
If you can save consumers money on their real estate deal, make the process easier, or make it quicker, you’ve got yourself the makings of a UVP that will attract real estate clients.
Thinking of going after the Empty Nest niche market for more leads? Right now, get the first 100 prospects on an Empty Nest list for FREE!
Discover Empty Nesters in Your Area and Get the First 100 for FREE with the Demographic Search Tool.
HOW TO DISCOVER EMPTY NESTERS IN YOUR AREA.
Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.
USE PROMO CODE: EMPTY100 to get the first 100 prospects free.
This sale expires on 10/16/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Shown above: Jim Denison’s Just Sold postcard and other Just Sold postcard designs. See more Just Sold postcard designs HERE
Congratulations, Jim Denison you are the winner of this week’s $120 gift card!
Jim had the following words to say about his success after sending marketing from ProspectsPLUS!,
“When my new home project came to an end last fall, I decided to go back to ProspectsPLUS! because I had used them before. The only listing I had turned into a sale and my postcard campaign of Just Listed, Pending, and Sold has led to $5 mil in sales and I still have $2.1 in listings with $1.1 mil due to close in October. I can’t thank ProspectsPLUS! enough for their quick processing and professional postcards.”
-Jim Denison
Thank you, Jim! You are ON FIRE. Congratulations on all of your success!
NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
FARM, Call to Action Series Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
