(Shown above: Fence Sitter Series postcards similar to the ones Jasleen Allyse sent out) Learn more, Here
Jasleen Allyse, You’re This Week’s $120 Gift Card Winner!
Jasleen had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I’ve so enjoyed the experience I’ve had with ProspectPLUS!. The price is very reasonable and they are always offering more and more marketing options so I can increase my business. I’m a fan and a customer for life!”.
Thank You, Jasleen!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Farm, Fence Sitter Scheduled Campaign shown above.Schedule HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?
Get More Listings Scheduled Campaign shown above, scheduleHERE
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Sure, social media marketing for real estate agents should be an important part of your overall marketing plan.
But, for pity’s sake, fish where your fish are. Nobody goes fishing for marlin in a stream or lake, right?
The truth is:
The majority of real estate consumers aren’t active on Instagram
We aren’t dissing the social media platform; it’s a fun place to hang out and catch up on the latest trends. But if you’re on it for business reasons and not for personal enjoyment, maybe it’s time to reconsider your social media strategy.
A lot of what you hear and read is hype
I’ve noticed that the biggest Instagram cheerleaders for real estate agents also have the biggest agendas. They’ll lure you in with vague statistics that actually have nothing to do with real estate or buyers and sellers.
Stop listening to the bloggers who tell you that:
You can find your “Dream Listing” on Instagram and that “Instagram is the best free advertising a real estate agent will find.” This comes from a company that offers, for a large fee, “automated tools” to help you create your real estate social media strategy and campaigns.
You can rule the ‘Gram like a Pro” with “these tips” (from a company that provides, for a fee naturally, social media management and marketing).
“Using Instagram to market your real estate business is a sound strategic move.” This one is from a former agent who now runs a “real estate technology company.”
This is one of my favorites. In a post titled “Instagram Tips for Real Estate Agents,” the author gives the same meaningless statistics but she also posts a demographic breakdown of Instagram users from Pew Research. Demographics from 2015.
The truth is that, as a real estate agent, you are targeting a very specific population: home sellers. This means that the majority of your “fish” are between the ages of 42 and 75 (Gen X and baby boomers), according to NAR’s latest statistics.
These two cohorts comprise 70% of all home sellers and represent your target audience.
Nearly 60% of U.S. Instagram users are between the ages of 13 and 34, according to the number crunchers at statista.com.
So, where are my fish?
That depends. If you want to target baby boomers, go big on Facebook. According to a recent Pew Research study, boomers’ two favorite social media hangouts are Facebook (nearly half of them chose this as number one) and Pinterest.
There was some overlap in the study that finds LinkedIn (largest demographic is age 46 to 55) to be popular with both Gen X and boomers, so you may want to dabble in both.
But Instagram? You’ll spend, on average, “… 30 minutes to an hour and 25 minutes …” (jennstrends.com) to create a post that in all likelihood will generate zero leads.
Listings aren’t easy to come by right now and your time is precious. Fish where your fish are and you’ll meet with more success.
Do some fishing for new clients by launching a monthly Holiday Campaign to your Sphere or Farm.
Holiday campaigns are currently on sale 10% OFF the first month? But ONLY for 3 MORE DAYS! (sale ends 5/1/21).
Holiday Scheduled Campaigns (shown above). Learn more, HERE
TO LAUNCH A HOLIDAY CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your Holiday Scheduled Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
I recently had an online conversation with an agent who stated that the use of real estate video for agents is the end-all, be-all, and he had the stats (from his own site) to prove it.
My research on video for real estate says that videos addressed to homebuyers aren’t popular.
In fact, when asked how they prefer to get their real estate information, buyers prefer website content (it came in first) and video came in last – behind open houses, according to your association’s research.
So, who is right?
Is it the guy who wrote a recent article, titled “Google Loves Video?” He’s pretty persuasive, citing studies that show “A video is 50 times more likely to appear on the first page of search results than a traditional web page.”
Wait.
That just doesn’t jibe with reality, at least not for all topics. See for yourself.
Enter any real estate term that a buyer may use into Google. How many of the results are in video form?
I find zero.
The author also quoted an SEO Moz study as well, telling us that “Blog posts that include video content attract 3 times more inbound links than posts without video.”
Thankfully, he linked to both studies so I could go take a look at them.
Guess what?
Both studies are from a decade ago. As you know, in the tech world, that’s a lifetime.
So, why did he have to dig so far back to get stats that support the use of video over text?
It turns out that he works for a video company, so he has an obvious agenda.
Therefore, this is just a friendly reminder to be very careful that you check the source and dates while researching information that you hope to publish on your website.
Step 1: To ensure you’re informed
The very first thing to do when researching the veracity of statistics is to learn about the author. I instantly distrust what the author is saying when there could be an agenda behind it.
Like when real estate agents warn readers not to sell their home without an agent. There isn’t anything wrong with that, per se, but ensure you have independent, unbiased sources to back up your claims. Avoid building even a shred of distrust with your audience.
So, dig into the statistics – how old are they? Who did the study?
In the case of the previously mentioned gentleman, recent statistics to prove his claims just don’t exist.
Step 2: Check your assumptions
It’s far too easy to blindly accept a statistic when it agrees with our assumptions. For instance, some of NAR’s highly touted stats about FSBOs are not only outdated but they’ve been debunked by university studies.
A Stanford University Economics Department study, for instance, found “no evidence that the use of a broker leads to higher average selling prices. . .”
Then there’s the study by the American Economic Review, a couple of years later, that showed that FSBOs who used FSBO websites made “at least as much for their homes” as did home sellers using an agent.
If you find yourself agreeing with a statistic because it agrees with your assumptions, it’s time to dig deeper. Even if it hurts.
Whether you’re reading a news story or an industry piece, RESEARCH is your best friend.
And, when it comes to your real estate content, the only good research is recent. Your clients (and your reputation) depend on your information to be accurate.
Did you know Holiday Scheduled Campaigns are currently on sale 10% OFF the first month? (sale ends 5/1/21).
Holiday Scheduled Campaigns (shown above). Learn more, HERE
TO LAUNCH A HOLIDAY CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your Holiday Scheduled Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
(Shown above: Recipes Series, Farm Scheduled Campaign similar to the one Dawn Fantauzzi) Learn more, Here
Dawn Fantauzzi, You’re This Week’s $120 Gift Card Winner!
Dawn had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I love using ProspectPLUS! for marketing my real estate business. My most recent scheduled campaign that I launched to my target area was so easy to edit and the service is reasonably priced. Saves me so much time, which we all know is the most valuable asset to Realtors”.
Thank You, Dawn!
NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
