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Thursday, April 25, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Toni’s last marketing material ordered was the Homes & Life Magazine (shown above). To learn more, Click Here.

    Congratulations, Toni Ann Callari, on winning this week’s contest!

    Toni had the following words to say about her success sending marketing out from ProspectsPLUS!,

    “I began using this vendor a little over a year ago for all of my mailings and recently for a new customized Homes & Life Magazine. The product quality is great, the design and ordering platform is user friendly, and the cost is very reasonable.

    The most important aspect for me, however, is customer service, and they deliver with high marks.

    Their Customer Service team is easily accessible and very responsive. Even their Chat reps are super helpful and very timely in their responses.

    The company also shows appreciation with special deals and discounts, which I have taken advantage of and never suffered any less quality or service; it never appears “gimmicky.” I would highly recommend partnering with ProspectPLUS! for high-quality professional marketing!”

    -Toni Ann Callari

    Toni, thank you for taking the time to share this extraordinary feedback. We truly appreciate you and your support.
    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
    What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
    • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
    • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
    • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
    • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

    HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave a review on Google HERE.
    Leave a review on Facebook, HERE.

    *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!

    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

    3. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      Home sellers, so used to being in the real estate market’s driver’s seat, have no idea that they may soon be riding shotgun instead. The days of multiple offers for a home that sold overnight and for well over the asking price are dwindling.

      This doesn’t stop the runaway enthusiasm they’ll feel when Joe down the street lets them know about the crazy high price he got for his home. Neighbor Joe failed to remind these sellers, however, that his home sold months ago when prices and demand were still high.

      Now, this isn’t to say that the market is full of nothing but doom and gloom for home sellers. In fact, there’s an urgency in the air for homeowners who truly need to sell to get their homes listed before the market is full of doom and gloom.

      The good news for listing agents and their clients

      “Home prices will continue to rise, but at a slower pace,” according to Realtor.com’s 2023 Housing Forecast. With the recent barrage of negative media reports about the housing market, you at least have this silver lining to offer your listing clients.

      Here’s an example, and although it’s hyper-local to Minnesota’s Twin Cities, it’s an apt anecdote to pass on to your clients.

      Both the number of listings and the number of sales in the Twin Cities have declined. In fact, pending sales in November were the lowest in more than a decade, according to Jim Buchta at StarTribune.com. 

      Interestingly, home prices there continue to rise (the median sales price in November was 4.1% higher than this time last year), and homes are selling quickly.

      To add even more silver to the lining that nobody seems to be noticing is that Freddie Mac tells us that “… the average 30-year fixed-rate mortgage declined again to 6.31%,” Buchta says.

      The Real Estate Times Campaign is shown above. To see more, Click Here.

      More misconceptions

      A recent Zillow survey of real estate agents finds that home sellers are still operating under the assumption that they will receive more than their list price, entertain multiple offers and enjoy a quick sale. 

      They also don’t anticipate the possibility of having to eventually cut their list price to get the home sold.

      Although Zillow’s “… research finds a rapid drop in home values is unlikely,” the analysts there also predict that prices will pretty much flatten throughout 2023. By the end of next summer, prices will have increased by only 1.3%. 

      Additional rises in interest rates should also serve as a caution to any of your listing clients who are sitting on the fence. Urge them to put their home on the market now.

      Keeping your clients and potential clients up-to-date on market conditions is critical in a changing market. Providing the information against a backdrop of what it means to them personally is immensely valuable.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here


      2. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        Pat’s last marketing postcard she sent was from the First Time Buyer Series (shown above). To see more postcards from this series, Click Here.

        Congratulations, Pat Ridout, on winning this week’s contest!

        Pat had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “I love how easy and resourceful ProspectsPLUS! is, I can find any type of marketing I need. Great Job ProspectsPLUS!“

        – Pat Ridout

        Pat, thank you for taking the time to share your feedback. We truly appreciate you and your support.
        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
        What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
        • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
        • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
        • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
        • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave a review on Google HERE.
        Leave a review on Facebook, HERE.

        *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!

        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

        3. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        The Take a Listing Today Podcast

          It’s crazy how many blog posts nowadays seem like they were written by the same person. Have you noticed that?

          They contain the same stilted language, the same lack of real substance, the same repetitiveness and they reveal a similar lack of knowledge about the real estate industry.

          Welcome to free content via ChatGPT. 

          If, on the other hand, you are still writing your own content, good for you. Not only will yours stand out more than the robot-written stuff but it will be immensely more sharable.

          Overcoming writer’s block

          Believe me, I am quite familiar with those dreaded days when I just couldn’t come up with a topic. One way around that is to swipe from someone else. No, I’m not advocating plagiarism. Never.

          But what I do recommend is that you read other blogs to get ideas for topics that you can then make your own.

          Start by visiting Zillow.com. Why?

          Consider the amount of research the company does when coming up with blog topics and keywords. They’ll check the amount of traffic they can expect for those keywords and choose the highest ranking to assign to a writer.

          Take advantage of their hard work and write your own blog posts on these topics. Make it longer, meatier, and more engaging and you’ll have yourself a winning strategy!

          Oh, and by the way, don’t stop with Zillow’s blog. Any large real estate related corporation that posts a blog will have swipe-worthy topics.

          The Real Estate Times Series is shown above. To learn more, Click Here.

          Using book reviews

          Now you need to head over to Amazon.com. Head to the books section and search for books on buying and selling homes. Pick out the books with low ratings and read the reviews. 

          It’s amazing the information that people are craving and not getting from these books. Let’s take a look at a few snippets from Amazon reviews of real estate books. This first is a review of a book for FSBOs:

          “Most of the content is either basic common sense or so lightly covered that it is of no real value. I thought I might gain some real insights into things like effective pricing strategies, marketing, or how to best leverage the digital tools and platforms available today.”

          Bingo! Take a look at the bolded words, above. Those are some amazing topics.

          Let’s take a look at another review.

          “There should have been more content such as, what is the 28/36 rule, and should you follow it? What is a jumbo loan? or How should you think about HOA fees?”

          Again, some excellent blog topics.

          This last review is more of a cautionary tale for the agent when composing content.

          “The authors have decades of marketing and real estate experience, but it doesn’t feel like they have worked with first-time homebuyer clients recently. Like the ivory tower professor, the author’s long years of experience away from the trenches causes them to focus on a different set of details and concerns than what you might care for.”

          In other words, be very, very basic in your vocabulary, grammar, and in your explanations of topics. These may come second nature to you because you deal with them daily. But the average real estate consumer needs a beginner’s walk-through.

          Remember your audience and their concerns and your blog posts will be amazing!

          When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

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