Has cold calling officially become a thing of the past? There are more than a few agents out there and several well-known real estate coaches that would say NO.
I would say minimally, it might not be the most efficient option. Unless you consider spending 7.5 hours to make 209 phone calls to get one appointment efficient.
Generating real estate leads on social media, if done right, is not only efficient but pleasant as well.
Facebook can be a goldmine for new real estate agents.
The platform’s demographics are one of the most compelling reasons to use Facebook for real estate lead generation. The largest age group among Facebook users is 35 to 54 (right in line with the average real estate consumer). Next, nearly 75 percent of users earn more than $75,000.
Finally, a study of CRM data from various companies across the planet finds that while the highest lead conversion rates come from referrals, the second-highest can be attributed to leads generated on social media.
If you understand the power of Facebook when it comes to real estate lead generation but haven’t quite figured out how to tap it, consider starting with Facebook groups.
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Join some groups
Start by finding some groups that Facebook thinks you might like. You can do that by going here and then clicking on “Discover.”
Naturally, if you post frequently to Facebook, the algorithm is going to assume you are interested in real estate so be prepared for lots of real estate-agent-related groups among the suggestions.
There’s nothing wrong with joining these groups but to generate real estate leads, however, go where consumers hang out.
You’ll find a “Categories” list on the left side of the page. And, since “all real estate is local,” the best category for a real estate agent to peruse is “Local.”
Here you’ll find some interesting groups. Mine includes one for a popular neighborhood in my city (with 31,000 members). As an agent, I would join that one. But there are tons of others to join as well.
Choose groups with interests that you can blog about because that’s one of the ways in which you’ll be using these groups to generate real estate leads.
Don’t be “that annoying real estate agent”
When interacting in your Facebook groups, keep your focus on the “social” aspect of social media. You’re not there to sell yourself or your business but to build relationships and get your name in front of people.
Don’t just use the groups to share your blog posts; interact with other group members.
And, keep in mind that some groups have rules, so learn them and abide by them.
It’s also important to keep in mind that interacting in groups is not about getting a flood of leads right now. Like most lead gen strategies, you’re building future business.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
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Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here