What Every Real Estate Agent Should Be Reading This Summer

    I hear what you’re thinking; who has time to read? We aren’t suggesting a Netflix-type binge on a book, although some of the ones we found for you are certainly binge-worthy.

    Keep it by the bed, poolside or in the car to read while waiting to meet a client.

    “Reading is to the mind what exercise is to the body,” wrote the late Joseph Addison, British essayist.

    And, apparently, he was right. Doctors in the UK have long understood the positive power of bibliotherapy to reduce stress, increase brain function and improve mental health. Added benefits include readers becoming more empathic, resulting in improved relationships.

    Let’s dive into 3 non-fiction books that may just help with your real estate business as well.

    Atomic Habits,” James Clear

    At 123 weeks on Amazon’s bestseller list and ranked 5 stars from 43,491 ratings, it’s pretty obvious that James Clear’s “Atomic Habits” is worth a read.

    Clear, “… one of the world’s leading experts on habit formation,” show readers how to deal with habits, good bad and those that will “… lead to remarkable results.”

    One reviewer at Amazon.com followed the author’s advice for 100 days and claims that “… they have sincerely worked.”

    There aren’t many negative reviews but, if you read reviews often, you know that someone always leaves one. From complaining about the forced registration on Clear’s website to another reviewer complaining that “It could be summed up in a couple of pages,” only 1% of the book’s reviews are negative. You can purchase “Atomic Habits” at amazon.com, thriftbooks.com, and walmart.com.

    Believe IT: How to Go from Underestimated to Unstoppable,” Jamie Kern Lima

    “Are you ready to believe in you?” Apparently, many people are; at least enough to help catapult author Jamie Kern Lima to the number one spot on Wall Street Journal’s bestseller list, the New York Times’ list, and the bestsellers list at USA Today.

    Fellow author Glennon Doyle recommends the book especially for female entrepreneurs (which includes, by the way, the largest pool of real estate agents in the country).

    Founder of IT Cosmetics, Ms. Lima is devoting all proceeds from the sale of this book to Feeding America and Together Rising.

    Reviewers call the book “authentic,” “inspiring” and “motivational.”

    Find “Believe IT” at amazon.com, walmart.com and barnesandnoble.com.

    Create Demand and Stop Chasing Business: Secrets From a Top Real Estate Producer,” Ron Howard 

    Perhaps best-known within the real estate industry for creating and launching contract-writing software for the residential real estate industry (ProForms), Ron Howard is also quite well-known as a local, Baltimore philanthropist.

    In fact, a Maryland newspaper named him “… as one of Maryland’s most influential people due to his non-profit work,” according to the book’s Amazon page.

    Well, that’s cool, but what qualifies him to write a book for real estate agents?

    How about 16 years as a Baltimore top producer? His team ranks consistently among the top sellers in their market and Howard, personally, “… has earned his brokerages highest annual sales award – the Diamond Club – 9 times, while also being inducted into their Circle of Legends and Hall of Fame,” according to his bio at workmansuccess.com.

    The book’s Amazon rave reviews include “Practical guidance with no BS filler,” “Ron’s approach is easily implemented in day to day life,” and “In a crowded field of real estate business books this stands out as current and relevant; worth the read!”

    Get the book at amazon.com, goodreads.com and barnesandnoble.com.

    Here’s wishing you a happy and productive summer 2021!

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    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

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    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

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    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

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    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.