get more listings

Generate MORE LISTINGS by Going After the Probate Market

May 13, 2021

Probate is the legal process “through which a deceased person’s estate is properly distributed to designated beneficiaries. If any debt is owed it is paid off to creditors,” according to the experts at LegalZoom.com.

The probate process varies according to state. For instance, your potential new “listing client” is considered the contact person for the decedent in a probate case. However, the term used to define this person is just one of the aspects of probate that varies based on where they live.

In Hawaii, he or she is called the decedent’s “personal representative.” In California, you’ll need to find the name of the executor or executrix.

This representative is tasked with coming up with an inventory of the deceased’s estate and the disposal of the assets, including the home, according to the decedent’s wishes.

Findlaw.com offers a handy chart that displays specific probate laws and terms for each state, here.

Probate real estate is a growing niche

You, as a real estate agent experienced in probate sales (which you will be after your first probate transaction), are the decedent’s biggest assets.

All housing market eyes are on members of the baby boomer generation when it comes to potential, future probate cases.

And the interest is justified, considering that older Americans currently own 40 percent of the country’s housing stock.

Fannie Mae calls this the “departure of older adults from the homeowner market.” What they mean is their departure from the earthly realm, but they’re far too kind to put it that way.

Get More Probate Clients by Launching an *Agent Definition Series* Scheduled Campaign. Learn More, **HERE**

While Baby Boomers are living longer than previous generations, they will “exit homeownership” during this new decade. Statistics show they will exit at a rate of 42 percent higher than the previous decade, according to Fannie Mae’s Economic & Strategic Research Group.

The learning curve for real estate agents

If you lack enough first-hand knowledge of the process to get you started, you’ll need to learn all you can about the probate process in your area.

Start by visiting the Findlaw.com link we mentioned earlier. Then, call your MLS or local association to find out if they offer probate educational opportunities.

For instance, the Orange County Association of Realtors, in California, at one time offered probate training by a local probate attorney (not sure if they still do).

If you’re willing to pay the cost of online probate real estate courses, you’ll find them offered at AllTheLeads.com. They also have a podcast on the topic. We know nothing about the courses, so perform your due diligence before signing up.

Some of us prefer the self-taught method of learning. If you’re among this group, you’ll find loads of information online:

Then you’ll need to generate probate leads

Starting out, you may opt for buying leads, and that’s ok. While we don’t know anything about the following companies, it may be worth it to check them out.

DIY agents should know that probate records are public. But that doesn’t mean it’s easy to access them.

There are two ways to approach the search, initially:

Choose a county you’re interested in working in. Call the probate court for that county and ask how you can obtain a list of probates. Can’t find a “probate court” in that county? Call the circuit court.
Do an online search for “[Name of County] probate records.” This should help you find the .gov site that will outline the steps to get copies of the court records.

An additional source for purchasing probate prospect lists is with Rebogateway.

Probate clients aren’t like other real estate clients

You’ll meet a variety of clients when you start specializing in probate real estate. Some will be grief-stricken over the loss of a parent and the loss of the family home. Others are happy to help you sell the home in the shortest amount of time possible.

Often, it becomes a group undertaking, where all the details need to be ok’d by all siblings.

Emotions may run high so if you aren’t good at dealing with them, you may want to reconsider this niche.

If, on the other hand, you’re not afraid of others’ emotions, probate real estate can be a lucrative and rewarding specialty.

Ready to generate more listings by going after the probate market?

After you grab your prospect list, launch a weekly Get More Listings Scheduled Campaign to let them know you’re ready to help them sell their home.

FARM, Get More Listings Campaigns are currently on sale 10% OFF the first month. But ONLY for 3 MORE DAYS! (sale ends 5/15/21).

*FARM, Get More Listings* Scheduled Campaign (shown above). Learn more, **HERE**

TO LAUNCH A FARM CAMPAIGN:

Hit “CLICK HERE”, below, to get started on your FARM, Get More Listings Scheduled Campaign (from a desktop or laptop computer).

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

Launch a FARM, Get More Listings Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. Become a Listing Legend Free eBook

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Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

6. The Free Online ROI Calculator

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Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

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The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

Confessions of Home Sellers: 3 Things They Wish You Knew

May 6, 2021

No matter how many homes your client has sold, the whole process of selling may still tie them up in knots.

Why? Ninety-five percent of the time the homeowner doesn’t know you from Adam, yet here they are, putting what might be their biggest investment in your hands.

You breeze in, hand them a pen and a contract and walk out mumbling something about the MLS and a sign and lockbox.

Home sellers probably won’t express their fears to you (you are a stranger, after all), but they’ll stay awake at night, scary thoughts running through their heads.

If they were to confess their fears to you, what do you suppose they would tell you and how can you help them overcome their anxiety? Here are three things that weigh on their minds.

1. How does this work?

If you purchased your home before you joined the real estate industry, you’ll no doubt recall how weird the whole process felt. Your agent threw words around that you may have never heard before and she seemed to expect you to know what they meant.

Escrow, earnest money deposit, contingency and comps – these are words that aren’t in the non-real estate person’s lexicon. How exactly does the MLS work, anyway? Why does the buyer have to pay an earnest money deposit and a down payment?

While not completely understanding the listing and sales process may not keep your client awake at night, there’s always that nagging fear of what may be coming next.

The fear of the unknown is common and so easy to remedy when it comes to your listing clients.

SOI, Get More Listings Scheduled Campaign, Learn More, **HERE**

Walk them through it. Write up a Home Selling 101 course, in basic English, and include it in your listing package. Step-by-step, teach them how it’s done so they don’t have to guess at – or fear — what’s next.

2. I’m Nervous

Buyers don’t have a corner on the anxiety market. Sellers are anxious that the home won’t sell, that they won’t get the price they need or that they may end up with two house payments or, worse yet, end up homeless.

Even though the housing market has pretty much recovered from the pandemic, homeowners also still harbor a lingering sense of dread over how much equity they may have lost, regardless of how much they’ve regained.

The great-big fear that you’ll purposefully underprice the home to get a quick sale is usually not mentioned by the homeowner. It exists, nevertheless.

Again, knowledge is power. Take the mystery out of the whole issue of market value by giving them a basic tutorial on how it is determined, both by you and by the lender’s appraiser.

There are also ways around the “should I sell before I buy” conundrum, so that one is easy to deal with.

If it’s equity they’re worried about you can help them find out exactly what they owe on the home. You are the problem solver, and they should know that. It might just put them at ease enough to share other concerns with you.

3. I’m Scared of Someone Stealing from me

Believe it or not, this is a huge fear for homeowners. Will people rifle through their drawers? Will they steal from them? It’s an understandable worry – there are strangers wandering through their home.

You know how to deal with this, but for the new agent, let’s walk through it. All items of value, especially small, pocket-size pieces should be either locked away or removed from the home while it’s on the market. This includes prescription medications and, especially, weapons.

Don’t throw this suggestion out half-heartedly. Let your client know that thefts do happen and the only way to protect their belongings is to remove the temptation for those less-than-honest folks who may be going through their house.

Honorable Mention

If you work with seniors, even occasionally, take the previously mentioned angst, multiply the fear factor by three and throw in the following:

More than one-third of seniors who are moving are afraid of change. They are anxious about leaving the familiar for a strange place.
Many are sad about leaving their neighbors.
Many have an intense emotional attachment to the home.

Understanding that your listing client may harbor these concerns allows you to face them head-on, before he or she gets seller’s remorse.

While nobody expects you to be part psychologist in a real estate transaction, it’s important to understand that your listing client’s curious behavior may stem from confusion about the process.

You, as his or her agent, are the only person in a position to ease the anxiety and all it takes to do so is slowing down long enough to provide clear, basic guidance and advice.

If you knew that your client is a nervous wreck, what would you do or say to help? It’s important to dig deep to find out, first, if they’re anxious, and, second, why. Then you can help solve the problem.

Keep in touch with potential home sellers by launching an SOI Campaign.

SOI Campaigns are currently on sale 10% OFF the first month? But ONLY for 3 MORE DAYS! (sale ends 5/8/21).

*SOI, Content Series* Scheduled Campaigns (shown above). Learn more, **HERE**

TO LAUNCH A SOI CAMPAIGN:

Hit “CLICK HERE”, below, to get started on your SOI Scheduled Campaign (from a desktop or laptop computer).

Launch an SOI Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

This Week’s $120 ProspectsPLUS! Gift Card Winner (April 30th)

Apr 30, 2021

(Shown above: Fence Sitter Series postcards similar to the ones Jasleen Allyse sent out) Learn more, Here

Jasleen Allyse, You’re This Week’s $120 Gift Card Winner!

Jasleen had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,

“I’ve so enjoyed the experience I’ve had with ProspectPLUS!. The price is very reasonable and they are always offering more and more marketing options so I can increase my business. I’m a fan and a customer for life!”.

Thank You, Jasleen!

NEW CONTEST: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)

*Farm, Fence Sitter Scheduled Campaign* shown above. Schedule HERE

Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free).

HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

Leave a review on Google, HERE.

Leave a review on Facebook, HERE.

Don’t forget to watch out for next Friday’s email announcing the weekly winner!

**Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?**

*Get More Listings Scheduled Campaign* shown above, schedule HERE

Launch a Scheduled Campaign today and save time on your marketing by automating it!

You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

Sphere of Influence
Geographic Farm
Renters
Absentee Owners
Expireds
FSBOs
Fence Sitters*
Get More Listings*
Empty Nesters*
Move-Up Market*
(*Located under Farm Campaigns)

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

TO GET STARTED:

STEP 1: Create your prospect list using our mailing list tools, HERE.

STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

Launch a Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

Considering Instagram? Make Sure You’re Fishing Where the Fish are

Apr 29, 2021

Sure, social media marketing for real estate agents should be an important part of your overall marketing plan.

But, for pity’s sake, fish where your fish are. Nobody goes fishing for marlin in a stream or lake, right?

The truth is:

The majority of real estate consumers aren’t active on Instagram

We aren’t dissing the social media platform; it’s a fun place to hang out and catch up on the latest trends. But if you’re on it for business reasons and not for personal enjoyment, maybe it’s time to reconsider your social media strategy.

A lot of what you hear and read is hype

I’ve noticed that the biggest Instagram cheerleaders for real estate agents also have the biggest agendas. They’ll lure you in with vague statistics that actually have nothing to do with real estate or buyers and sellers.

Stop listening to the bloggers who tell you that:

You can find your “Dream Listing” on Instagram and that “Instagram is the best free advertising a real estate agent will find.” This comes from a company that offers, for a large fee, “automated tools” to help you create your real estate social media strategy and campaigns.
You can rule the ‘Gram like a Pro” with “these tips” (from a company that provides, for a fee naturally, social media management and marketing).
“Using Instagram to market your real estate business is a sound strategic move.” This one is from a former agent who now runs a “real estate technology company.”
This is one of my favorites. In a post titled “Instagram Tips for Real Estate Agents,” the author gives the same meaningless statistics but she also posts a demographic breakdown of Instagram users from Pew Research. Demographics from 2015.

The truth is that, as a real estate agent, you are targeting a very specific population: home sellers. This means that the majority of your “fish” are between the ages of 42 and 75 (Gen X and baby boomers), according to NAR’s latest statistics.

These two cohorts comprise 70% of all home sellers and represent your target audience.

Nearly 60% of U.S. Instagram users are between the ages of 13 and 34, according to the number crunchers at statista.com.

So, where are my fish?

That depends. If you want to target baby boomers, go big on Facebook. According to a recent Pew Research study, boomers’ two favorite social media hangouts are Facebook (nearly half of them chose this as number one) and Pinterest.

There was some overlap in the study that finds LinkedIn (largest demographic is age 46 to 55) to be popular with both Gen X and boomers, so you may want to dabble in both.

But Instagram? You’ll spend, on average, “… 30 minutes to an hour and 25 minutes …” (jennstrends.com) to create a post that in all likelihood will generate zero leads.

Listings aren’t easy to come by right now and your time is precious. Fish where your fish are and you’ll meet with more success.

Do some fishing for new clients by launching a monthly Holiday Campaign to your Sphere or Farm.

Holiday campaigns are currently on sale 10% OFF the first month? But ONLY for 3 MORE DAYS! (sale ends 5/1/21).

*Holiday* Scheduled Campaigns (shown above). Learn more, **HERE**

TO LAUNCH A HOLIDAY CAMPAIGN:

Hit “CLICK HERE”, below, to get started on your Holiday Scheduled Campaign (from a desktop or laptop computer).

Launch a Holiday Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

How to Attract Home Sellers and Whip up New Listings

Apr 15, 2021

In March 2021, the average list price reached an all-time high of $370,000, up 15.6% compared to this time last year.

Home sales were 9.1% higher than one year ago and although the mortgage rates have increased slightly to the highest levels this year at 3.09% for a 30-year fixed, there are reasons to believe the housing market will continue to be strong throughout 2021 (NAR source).

This means it’s still a seller’s market, which is the key point you’ll want to make when communicating with the homeowners in your CRM.

1. Nothing better than a warm call

Comb through your CRM for the warmest leads among your homeowners and start your campaign with these people as your target audience. Yes, even friends and family and past clients.

Pick up the phone and start dialing for dollars. And, naturally, during the conversation you’ll want to let them know how desperate homebuyers are for homes in the area and, oh, by the way, “Do you know anyone who might be considering selling their home?”

You’ll most likely not get the name of a red-hot listing lead, and that’s ok. You are now top-of-mind with these people.

2. Go back after lost listings

Not taking the listing after a presentation is painful. But, remember another old real estate lesson: “Stay in touch until they list – and beyond.”

St. Paul, MN broker Teresa Boardman once spoke about one of her most cost-effective listing generating techniques that you can copy.

Go through your CRM, looking for homeowners for whom you gave a listing presentation over the past three years.

Check the MLS to find out if the home ever sold with another agent. If not, take this condensed list of sellers and send them a Real Estate Times postcard. Catch them up on the current hot market and explain why now is the perfect time to join it.

Or stay in front of this hand-picked list for six months or more with a scheduled FARM, Get More Listings campaign. Learn more, HERE.

Remember, #StayHome made millions of homeowners overly familiar with their homes, and many have found that the home no longer fits their needs.

Always let these potential listings know how ideal the market is for sellers, how much equity they’ve built up, and about the super low current mortgage rates.

Very early in her campaign, Boardman had taken one listing and another homeowner felt like a “real strong possibility.” A third was debating renting out her home or selling it.

3. Don’t forget social media, especially now

Connecting with people on social media is so easy right now. Since the outbreak of the pandemic over one year ago, internet usage has increased 70%, according to Mark Beech at Forbes.com.

Studies from Pew Research claim that more than half (53%) of “… Americans say the internet has been essential in the past year.

The amount of time that Americans spend on social media platforms, in particular, has increased from 79 minutes per day in 2019 to 86 minutes per day in recent months.

There is a lot of engagement to be had right now online, particularly on social media.

Use all that important information you have up your sleeve to let sellers know that they won’t find a better time to sell their homes and to convince buyers that they should remain in the market.

Yes, inventory is super tight and many homeowners still aren’t getting what an amazing time this is to sell their homes for top dollar.

This is also the ideal time for real estate agents to market to niche prospects such as empty nesters, high-income renters, move-up market, fence-sitters, and more.

With nine campaign categories to choose from, it’s now quick, easy, and affordable to schedule a targeted campaign.

Hurry! FARM Scheduled Campaigns are on sale 10% OFF the first month for ONLY 3 MORE DAYS! (sale ends 4/17/21).

Fence-Sitters Series, one of 19 FARM Scheduled Campaigns (shown above). Learn more, **HERE**

TO LAUNCH AN FARM CAMPAIGN:

Hit “CLICK HERE”, below, to get started on your FARM Scheduled Campaign (from a desktop or laptop computer).

Launch an FARM Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

This Week’s $120 ProspectsPLUS! Gift Card Winner (January 22nd) is…

Jan 22, 2021

Shown above: Just Listed postcards like those Lacy Sprinkles sent out recently.

Lacy, you’re the winner of this week’s $120 Gift Card!

Lacy had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to GET MORE CLIENTS,

“I enjoy using ProspectsPLUS! they make the whole process easier and their customer service is great. I also loved the sample packet that they sent me. I use it to show my sellers’ various ways that I might market their property and it is always a hit”.nd ProspectsPLUS! saves me TIME! Worth every dollar spent!”

Thank You, Lacy, and congratulations on your listing!

**NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)**

Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.

The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).

HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

Leave a review on Google, HERE.

Leave a review on Facebook, HERE.

Don’t forget to watch out for next Friday’s email announcing the weekly winner!

**Ready to Schedule an SOI, Farm, Absentee Owner, Renter, Expired, or FSBO Campaign?**

Launch a Scheduled Campaign today and save time on your marketing by automating it!

You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

Sphere of Influence
Geographic Farm
Renters
Absentee Owners
Expireds
FSBOs
Fence Sitters*
Get More Listings*
Empty Nesters*
Move-Up Market*
(*Located under Farm Campaigns)

And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

Launch a Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

DWIGHT ATKINSON YOU WON!

Jan 15, 2021

Shown above: Just Listed postcards similar to those Dwight Atkinson sent out to generate more revenue for his real estate business!

Dwight, you’re the winner of this week’s $100 Gift Card!

Dwight Atkinson had the following words to say about his success using ProspectsPLUS! marketing materials as part of his strategic marketing plan to GET MORE CLIENTS,

“ProspectsPLUS! is my go-to for direct mail. Fast, clean, and professional. Always up to date with Notification regarding the mailers etc. A must-have in your arsenal for marketing and is cost-effective. I recommend for new and seasoned agents. The data shows it works! Stay consistent with them! In our industry time is money and ProspectsPLUS! saves me TIME! Worth every dollar spent!”

THANK YOU, DWIGHT ATKINSON, YOU ROCK!

**NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)**

Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.

The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).

HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

Leave a review on Google, HERE.

Leave a review on Facebook, HERE.

Don’t forget to watch out for next Friday’s email announcing the weekly winner!

**Ready to Schedule an SOI, Farm, Absentee Owner, Renter, Expired, or FSBO Campaign?**

Launch a Scheduled Campaign today and save time on your marketing by automating it!

You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

Sphere of Influence
Geographic Farm
Renters
Absentee Owners
Expireds
FSBOs
Fence Sitters*
Get More Listings*
Empty Nesters*
Move-Up Market*
(*Located under Farm Campaigns)

And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).

Why wait until tomorrow for what you can get done today?

Because what GETS SCHEDULED, GETS DONE!

Launch a Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

Make 2021 the Year for Real Estate Domination! Here’s the Plan.

Jan 12, 2021

If you’re still putting the finishing touches on your 2021 business goals, read on, for some great, actionable insight on how to make this year, your year for real estate domination.

If you don’t want to end up someplace else…

You need to know where you’re going, according to the late Yogi Berra. Unless, of course, you want to spend the entirety of this year, flailing about for leads, for prospects, for income.

For your Free *One-Page, Interactive Real Estate Business Plan*, Click Here

Decide on a destination, a goal to shoot for by year’s end. Whether that’s a specific GCI or a certain number of closed deals, this goal should define how you run your business in 2021.

And, how about making a vow that the journey to that destination is one that you’ll enjoy?

“There is no one pathway to success. Set goals you enjoy traveling to not just goals that check out with your Broker, Team Lead, or Coach,” suggests David Serpa at labcoatagents.com.

Learn from the past

Dig out your business plan from 2020 and take some time to ask yourself some questions:

Did you reach your goals?
If not, why? Were they unrealistic, was it due to the pandemic? Get clear on the why.
What is within your power to change so that you will hit your 2021 target?

Then, get clear on how many contacts you’ll need to make to get the leads and prospects required to hit your income goal. The Free One-Page, Interactive Business Plan, and Free online SOI calculator are both perfect tools to help you do this fast.

Dust off your real estate business marketing plan

Marketing your services in a way that will grab consumers’ attention is one of the most challenging aspects for many agents. With so many agents in a market, you may feel it’s almost impossible to stand out from the crowd.

The 2021 Real Estate Marketing Planner is not only Free-To-You but an incredible tool that will help you to plan your marketing for the entire year.

Free, 2021 Real Estate Marketing Planner

When the pandemic broke out, in-person marketing, such as holding events, door knocking, and the like, were put on hold. If these were among your chosen marketing methods, you may need to still “pivot” in 2021.

Direct mail marketing will always remain a highly effective vehicle for agents.

Direct mail marketing is also an affordable way to put something tangible into the hands of your potential clients.

For instance, on ProspectsPLUS.com you can schedule a monthly campaign, that includes 150 jumbo-sized postcards, mailed standard-class for only $121.00.

Consider the potential outcome of these 150 postcards, touching your specified market every month – it’s truly all upside.

Is this the year you’ll hire help?

Determining your goals for the new year and how you’ll reach them financially is the backbone of your business plan.

If your plan is aggressive, and it calls for making a massive move to the next level, you should probably consider hiring help of some kind. If you’re brave enough to take your business to the next level, you shouldn’t even wince at the thought of bringing someone on staff to help you.

Whether virtual or in-person, an assistant or transaction coordinator is a must, so tack on another transaction or two so you can pay him/her.

The time is now to let go of areas you fell short of your business goals in 2020, pivot, where necessary and move forward, armed with the tools and strategies needed to dominate in 2021.

Start your 2021 domination today by scheduling a Geographic Farm, Get More Listings Campaign.

And, remember, with Scheduled Campaigns YOU DON’T PAY until each month’s mailing goes out (you can change or cancel up until the night before mailing).

Don’t put off until tomorrow what can get done today, because what GETS SCHEDULED, GETS DONE!

TO GET STARTED:

STEP 1: Choose the Geographic Farm Campaign, Get More Listings Series.
STEP 2: Then, choose your “Start Date” (See image illustration below), which postcards to send & for how long. It’s that easy!

LAUNCH A CAMPAIGN NOW, CLICK HERE

New *Master Marketing Magazine*, Click Here

The article, above, is highlighted in our New, Free Master Marketing Magazine.

You don’t want to miss this magazine. It’s overflowing with informative, actionable articles that will assist you in achieving your goals this year. To check it out now, Click Here.

Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free One-Page Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

It’s a New Year, Ready for Some New Business?

Jan 5, 2021

What if I told you that sending out 200 marketing postcards for less than $150 (postage included) could potentially net you five new listings?

Barbara Todaro, a Franklin, MA agent, sent 200 Just Listed postcards to an area that surrounded her new listing and her mailing resulted in just that number – five new listings.

Todaro’s advice, “Never eliminate a method because it’s basic, those are often the best methods. The reality is, everyone reads their mail”.

Yes, real estate postcard marketing has been around for a while, but clearly – IT WORKS.

Did you know?..

Direct mail outperforms email, social media, and all digital forms of marketing by 700 percent, according to research from the Data and Marketing Association (DMA).

In addition, 48% of people retain direct mail for future reference and 40% will try new businesses after they receive direct mail.

A customer of ours recently discussed his return to direct mail marketing, specifically Just Listed/Just Sold postcards, after spending some time away.

“My business was starting to be flat. I was still a top producer but where I used to have more listings than I did buyers, I now had twice as many buyers as I did listings”, Joe Cooper stated.

“I took a hard look at my business model and realized that it had been around two years since I’d used Just Listed/Just Sold postcards. I decided to start back up and see if it made a difference. Well, it has. Almost immediately, my listings have picked up!”

Get Started…

To usher in a new year full of new listings, do what Joe did and begin sending Just Listed and Just Sold postcards with every new listing and sale that you achieve this year. Get started today by clicking, HERE.

To continue reading…

The above article is an excerpt from our New, Free Master Marketing Magazine. The complete article is titled, “Business Flat? How to Blaze a New Trail of Business”.

To read the rest of this informative article, go to the New Master Marketing Magazine and turn to Page 18, CLICK HERE.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free One-Page Real Estate Business Plan

This image has an empty alt attribute; its file name is Business-Plan-3D-Book-New1-270x300.png

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our Online Real Estate Business Plan. – Click Here

3.Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

WEEKLY $100 PROSPECTSPLUS! GIFT CARD WINNER (DECEMBER 18TH)

Dec 18, 2020

Congratulations Tamarah DeWolf on being our $100 ProspectsPLUS! Gift Card Winner!

Tamarah shared this story regarding her experience using marketing pieces from ProspectsPLUS!,

“I cannot say enough about ProspectsPLUS! my campaign hit the market yesterday and BAM, I got a listing call that day!! Money well spent! My newest, easiest and greatest tool in my pocket for my business!! Thank you ProspectsPLUS! I am a customer for life“.

Tamarah recently sent out postcards from the Get More Listings Series (below).

Need help targeting the perfect niche of buyers or sellers? Use our prospecting list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

Real Estate Circle Prospecting: It’s Geographic Farming on Steroids

Aug 17, 2020

Goals. We all have them, some of us have more than others. Reaching them is the true challenge in any business.

ChicagoAgentMagazine.com recently published the results of a survey of agents asking about their lead generation goals through the end of 2020.

One of the questions asked was how much money they plan to spend on marketing this year. Nearly half of the agent respondents said they will spend between $0 and $150 a month. Sadly, of these agents, 23% will spend between $0 and $75 a month.

Naturally, the cheapest lead generation and marketing methods were the most popular. For instance, 65% of respondents plan on “making better use of social media.”

Then, 62% will be organizing their CRM to become more efficient in their marketing. Third on the list was “spending more time with family and friends.”

Hey, if you spend only $75 a month marketing your business, you’ll have loads of time to spend with family and friends.

Increase that amount just a smidge, however, and you may just need to pencil-in that “time with family and friends.” And, that’s a good thing, at least for your bank account.

Americans, by and large, are staying home a lot more.

Some states are “pulling back on re-openings,” according to Paul Davidson at USAToday.com.

There is a bright spot for real estate agents. Millions of people are spending lots of time at home, and direct mail has become one of the best means of communicating with them.

Choose a neighborhood

Yup, it’s time to start focusing on farming, if you haven’t already. Well, farming with a twist, circle prospecting to be precise.

Circle prospecting is an amazing way to get your name and branding in front of consumers without violating safety protocols.

With this type of prospecting you aren’t obviously fishing for leads, but spreading some news – homes in the neighborhood (or nearby) that have been listed for sale, are under contract, have sold or are being held open.

You’re offering something of value.

The first step in the process is to choose the area in which you’ll prospect. If you currently have a listing, or someone in your brokerage does (let’s hope so!), choose that neighborhood and, perhaps, those adjacent to it. Then, create a targeted mailing list.

There’s more than one way to circle prospect

Some agents are actually comfortable and successful with door-knocking around listings.

More agents, however, are more comfortable with direct mail. And, with social distancing mandates in place, this method of circle prospecting is the most responsible.

The bonus is that, right now, direct mail is the method most likely to meet with success, and for a number of reasons:

1. Many agents have cut their marketing budgets, while some have stopped spending on marketing. With the pool of competition all but drained in this regard, your chances of success increase exponentially.

2. Those agents who are still marketing are gravitating to free marketing, such as promoting themselves to their friends, family and followers on social media. Others are going heavy on email marketing. Again, this lessens the mail arriving at consumers’ homes, heightening the chance that your mailed pieces will get the eyes on them.

3. “Checking the mail” is something most of us can do without exposing ourselves to the virus. It also gives us something to do while we’re stuck at home. For instance, how many catalogs have you leafed through that you would’ve otherwise thrown away?

4. Then, there are the facts about the effectiveness of direct mail:

92% of consumers say they prefer direct mail over digital when making shopping decisions
70% of them prefer USPS-delivered mail, according to William Boynton at Postalytics.com, citing a report from the National Association of Advertisers (ANA).
Nearly 15% of millennials surveyed feel that print messages are more trustworthy than those that are digitally delivered, according to a report from the USPS.

What’s next?

Now that you have your list and your strategy (prospecting around listings, solds or open houses), it’s time to round up the resources you’ll need to kick off and maintain your circle prospecting campaigns.

Naturally, we recommend checking out the brilliant array of targeted postcards offered here. From Get More Listings postcards to the Mega-sized, Market Dominator (with 100% impression rate) you’ll find what you need to get your campaign going and keep it going.

Send the More Inventory postcard from the Get More Listings Series to an area where you want more listings.

Need help targeting a specific niche of buyers or sellers? Use our Demographic Search Tool to create the ideal list (it’s easy). Or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

2. The Free Real Estate Mailing List Guide

3. The Free 12 Month Done-For-You Strategic Marketing Plan

This image has an empty alt attribute; its file name is 2020-Planner-3D-999x1024.jpg

4. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Level Up: How to Go From Farmer to Market Maker

Jul 8, 2020

I recently spent some time talking to Todd Robertson, Director of the Market Dominator, about how agents are relying on their farms even more to keep business going during the pandemic. Todd shared some new and exciting things he’s doing to help agents level up and go from farmer to market maker.

Farming a geographic area is a time-tested, proven method for achieving new listings and referrals. Yet Todd says for many agents insecurities over what to send, how often to send it, and how to budget stops them from taking advantage of this real estate game-changer.

Those who understand the power of farming forge ahead putting systems in place, cultivating and developing lucrative relationships over time.

This results in branded awareness that keeps their name at the forefront when someone is ready to buy or sell or knows someone who is and it’s that agent who receives the call.

“These agents understand the key to successful farming is consistent marketing that allows them to stand out from the pack,” says Todd.

“I believe this is why the Market Dominator is such a popular marketing tool for agents. It’s a content-rich marketing piece, automatically sent every month, that’s literally larger-than-life”.

“And, I’m not kidding when I say larger-than-life,” Todd exclaimed, “At 12×15 in size, the Market Dominator is the largest legal size allowed by USPS. It’s a mailbox show stopper that can’t be ignored”.

That combined with content designed by industry professionals, the use of budget-friendly EDDM, and carrier route exclusivity is what Todd says makes the Dominator an agent favorite.

The leap from Farmer to Market Maker

Although the Market Dominator has been incredibly well received by agents, Todd said the current climate got him thinking it was time to do more.

With certain parts of the country just opening up again, it left many agents with only six months of 2020 to hit their annual goals. Todd said this knowledge caused him to go back to the drawing board to come up with a way to help agents level up during this remaining time.

And he found an answer. He decided to help agents go from successful farmer to market makers.

Instead of them following the traditional agent path of matching buyers and sellers, listing by listing, Todd’s helping them find a way to truly control their market and explode their growth.

He says they’ve added a new valuable resource to the Market Dominator by providing agents with a Renter Prospect List from within or around their carrier route (at no cost to the agent).

And, they’re also going to pay for the first campaign out to this renter prospect list using postcards from the Rent By Numbers Series.

“Offering this additional tool is the ultimate progression for an agent who wants to truly begin to control their market,” says Todd.

Now they’re starting to cultivate relationships with some of the very people who will be interested in buying homes in their carrier route.

“Imagine how your listing appointment will go when you show an area map of potential buyers you’ve been communicating with to the homeowners,” says Todd.

“How powerful is that?” Todd continued, “Regardless of who else is competing for this listing, they can’t win. You’ve shown up with potential buyers in hand”.

Telling a homeowner you’ve already been looking for their home’s buyer for months is a strong statement. Especially considering there’s a high probability that their home’s buyer is on this list.

While other agents are discussing what they’ll do to find a buyer once the listing agreement is signed, todd says you stand alone because you’ve already done the work.

To learn more about the Market Dominator, watch this excerpt from a recent Q&A Todd did below.

For additional questions, you can reach Todd at 866-405-3638 or Todd.Robertson@prospectsplus.com or go to Market Dominator for more information. To download Todd’s book, “Become a Listing Legend”, scroll down it’s available under Free Resources, below.

If you’re interested in generating your own Renter Prospect List to market to in your Farm click here from a desktop computer to get started or watch the video below to learn how.

PLUS: When you have time…here are some Free resources we’ve made available to support your success.

1. The Free Real Estate Mailing List Guide

2. The 12 Month Done-For-You Strategic Marketing Plan

3. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here

4. Become a Listing Legend Free eBook

5. The Free Online ROI Calculator

6. The Real Estate Marketing Guide “CRUSH IT”

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