door hangers

This Week’s $125 ProspectsPLUS! Gift Card Winner is Sofiela Hoagland!

Jun 6, 2024

Sofiela recently purchased the Get More Listings Door Hangers (shown above). To learn more, Click Here.

Congratulations, Sofiela Hoagland on winning this week’s contest!

Sofiela had the following words to say about her success sending marketing out from ProspectsPLUS!,

“Great quality of door hangers. This is my first time ordering through ProspectPLUS!. Very happy with the paper quality. They also included extra copies and a $5.00 gift card. Fast delivery. Looking forward to using all my door hangers and hope this will lead to more customers.”

-Sofiela Hoagland

Sofiela, thank you for your review. We truly appreciate you and your support!

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Strategic Marketing Planner

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

5 Effective Ways to Go From Dread to a Door Knocking Genius

May 29, 2019

Ditch that stage fright

One thing I learned during my time in sales is you don’t have to be on a stage to experience “stage fright” door knocking is just as intimidating.

The heart-pounding, parched mouth, tight throat, trembling, sweating and nausea can happen when doing something as simple as merely contemplating making a cold call.

Worse, it comes on in spades when considering knocking on a stranger’s door to ask about his plans for the future.

Professionals in psychology and psychiatry call this “performance anxiety,” an aspect of social anxiety, and claim that the malady is “ … fairly common, occurring in as much as 13% of the population,” according to James W. Jefferson, MD, at the National Institutes of Health.

Stage fright can be overcome and you can be knocking your way to real estate riches.

1. Overcoming the jitters

According to the pros, the best cure for the jitters is preparation, so practice your door-knocking approach until it becomes second nature.

“Don’t focus on what could go wrong,” suggests the professionals at WebMD.com. “Instead focus on the positive. Visualize your success.”

They also suggest concentrating on connecting with your audience. When Mrs. Homeowner opens the door, smile, make eye contact with her and don’t think of her as the enemy.

Tony Robbins says that to become successful at anything, “model someone who is already getting the results that you want.” In fact, he credits this technique with being “the number one secret for the things in my life that I’ve mastered.”

We watched a lot of agent-advice videos on scripts and other approaches to door-knocking and, by far, we feel that Borino (former rags-to-riches agent and current real estate coach), does a brilliant job. He’s definitely someone you can learn from, and copy.

2. Make a game out of it

Instead of approaching a day of door-knocking as drudgery, make a game out of it. Don’t concentrate on how many leads you need to pick up from the session but go for the no’s instead. Investor Sal Williams walks you through his game of “I need 39 ‘no’s’ in his YouTube video.

Related: Score Big with Door Hangers

3. Don’t go empty-handed

No, leaving a business card with the homeowner isn’t enough.

Rachel Adams Lee began her mega-agent career by knocking on 200 doors per week. She shares some tips on creating a handout that offers value to the homeowner in her YouTube video.

But, really, anything that offers value to the homeowner will be welcome. This might include a neighborhood market update on one side of a postcard or flyer and general homeowner information on the other. Valuable info for homeowners includes:

How to take an insurance inventory of their home’s contents.
How to solve the “should I buy first or sell first” dilemma.
A story about how much equity local homeowners have regained since the recession ended.
Which remodeling projects add value to a home and which to avoid.

One very successful agent we know commissioned a freelance writer to ghostwrite a seller’s handbook that walks homeowners through the entire selling process.

Handing an actual paperback book to a potential client, with the agent as an author, not only offers value to the homeowner but establishes her as an expert in real estate.

4. One ingenious tip for the chronically shy

Despite knowing the scripts verbatim and watching the videos of the masters, some agents just can’t bring themselves to shake the “Ew, I’m a slimy salesperson” feeling by knocking on strangers’ doors.

We learned a tip from Minneapolis agent Shannon Brooks that we think you’ll love. In fall and spring, Shannon door-knocks, but not for the reasons other agents do. She’s collecting non-perishable food donations for local food banks.

And, she takes it a step further by branding the bags she leaves with homeowners.

It started off with basic paper bags,” Brooks tells smartzip.com’s Gina Thelemann. “but now it has evolved into a branded bag with my name and brand, and my lender and title partner’s brands, too!”

It also started with the aim of helping the community but she quickly learned what an amazing strategy it could be for the chronically shy agent. The initial conversation is easier to start, it’s non-threatening to the homeowner and it allows you to follow-up when you return to pick up the donated items.

5. Which doors to knock on

Good for you if you already have a geo farm. If you don’t, now is the time to choose one. But, choose intelligently.

First, check the tenure of current homeowners in your chosen area. In 2017, the average home seller had lived in her home for 10 years, according to the NAR. So, seek out a farming area in which the homeowners have lived there at least 8 or 9 years.

Then, consider your income goals and narrow down your choice of neighborhoods to those at the right price point to help you meet your goals.

Coach Tom Ferry says to start with between 250 and 500 homes and then expand “as saturation and ROI is accomplished,” according to coach Kay Fairchild.

Another approach, as explained by coach Kevin Ward, is to target certain homeowners, not neighborhoods. Ward calls these homeowners “turbo leads” and they include FSBOs, expired listings, and homeowners who’ve received notice of defaults.

“They have already exhibited a need or a desire to sell their property,” he explains. In his video, he walks you through how to approach the homeowner in a way that lessens the chance of resistance.

Like all marketing methods, it takes time and requires keeping organized records of your contacts and following-up.

Time to dive in and order at least 100 door hangers to attract more buyers, more sellers or advertise your open house or new listing!

Remember to also keep FSBO and Expired Door Hangers in your car for that spontaneous drive by.

You might also like:

How to Overcome First Phone Call Fears

Three Ways to Prove Your Neighborhood Expertise

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

4. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here

5. The Free Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

New agent success: Generate listing leads

Lead Generation

Nov 12, 2018

Who started the thing where new agents should go after buyers? Sure, right now there are lots of buyers in the market, but it isn’t always like this.

And, there is a truism in real estate: If you list, you last.

So, let’s get you some listings before you stereotype yourself as a strictly buyers’ agent.

Do it right

While shooting a bunch of arrows into the air may result in you eventually hitting something, a planned, disciplined approach to lead generation works far better.

This means choosing which methods you will use, planning your marketing approach carefully and scheduling a time to perform the necessary follow-up.

Most important of all is that, should you seek advice from your colleagues, ignore the unsuccessful among them and definitely pay close attention to anything offered by the most successful agents.

Target neighborhoods

You’ll often hear this approach to real estate lead generation referred to as “geographic farming,” and for good reason.

To be successful requires certain farming techniques, such as choosing a fertile plot of land, planting marketing “seeds,” and having patience while these seeds germinate.

Then, you need to nurture them along.

To find that fertile plot of land, research. While there’s no consensus among the experts, many suggest that you start with an area of about 500 homes. Ultimately, it comes down to your budget – how much money you have for marketing – that will determine the size of your initial farm.

To narrow down the choice of area, agents use different techniques. Some choose an area based on its current sales activity.

“Look for movement,” suggests Martin Bouma with The Bouma Group in Ann Arbor, MI in an interview with Gary Keller.

Others choose by home price point. For instance, if you know how much you want to make in gross commission income, it’s easier to hit your target if you’re consistently listing homes in a particular price range.

Bouma suggests that you research each area of interest to determine how many commission dollars were earned last year (by all agents) and then determine if any particular agent dominated in listings. If the dollars are high and competition is low, go for it.

Ok, so you’ve chosen your ideal geographic farm – now what?

It’s time to start communicating with these people. Again, how you’ll do this depends on how much money you have to spend on marketing.

If you aren’t crunched for money, consider using “things that people will hang on to,” Bouma suggests. He mails 4-page market reports in a color-magazine-like format.

Successful lead-generating marketing ideas include postcards, flyers and door hangers with the following information:

Introduce yourself as the area expert
Announce just listed or sold homes in the farm area
Advertise an open house that you’ll be holding (hopefully, someone in your office has a listing in the area and they’ll allow you to hold it open)
The advantages of buying over renting (for the tenants in the area)
An invitation to contact you to learn what’s happening with home values in the area (ideal for absentee owners)
Offer a CMA

How often?

“If I was brand-new I think I’d do it every month,” suggests Bouma.

More important than how often, however, is that you reach out consistently. Gary Keller calls consistency “the magic pill” and Bouma agrees: “I just keep reaching out in a bunch of ways, consistently.”

“The medium is the message”

In the 1960s, Canadian professor Marshall McLuhan studied the media as a way of understanding society. He coined the phrase “the medium is the message” to describe how the medium is as, if not more important than the message, because of its enormous influence on how the message is perceived.

What medium (or mediums) will you choose for your message?

While digital messaging can be inexpensive, it’s also hit and miss in its effectiveness. This doesn’t mean you shouldn’t do it. Consistent blogging and social media use coupled with direct mail, however, is the bullseye you should aim for.

Postcards, capture the recipient’s attention instantly making them less likely to be thrown away than something sent in an envelope.

If you’re a door-knocker, consider printing up your message on door hangers. You can blanket an entire neighborhood (up to 400 homes) for less than $200.

“Having the right attitude is probably more important than any other factor,” when trying to become a top listing agent, according to Phoenix mega-agent Russell Shaw.

“A complete willingness to do whatever is necessary and to have the viewpoint that you are going to persist until you have arrived.”

Get started now, send out at least 100 Free Home Market Analysis postcards from the Free Offer Series to an area where you want more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 4 free ways we can help you STILL CRUSH IT in 2018!

1. Become a Listing Legend Free eBook.

2. The Free 2019 Real Estate Business Plan.

3. The 12 Month Done-For-You Strategic Marketing Plan.

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

4. The Free Online ROI Calculator.

Also…check out these cool tools

Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

Door Hanger Challenge Winner!

Contests

Oct 7, 2018

Congratulations to our $250 Gift Card Winner of our September Door Hanger Challenge!

Barbara Adams!

Here’s what Barbara had to say about how she responded to our September Challenge!

“Right after I read your email, I looked up FSBO’s online and personally dropped off several door hangers.”

“I also followed up with one FSBO prospect who had his email address on his For Sale Flyer. The homeowner called me and was so impressed I have a new listing!”

Now that’s the way to respond to a challenge! Great job, Barbara and congratulations on your NEW LISTING!

By the way, Barb used the I Have More Buyers Door Hanger to snag her NEW LISTING!

For more information on our NEW October Strategy Challenge, Go Now!

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are 2 free ways we can help you STILL CRUSH IT in 2018!

1. The 12 Month Done-For-You Strategic Marketing Plan.

2. The Free Online ROI Calculator.

Also…check out these cool tools

Three Click Postcards – Just snap a home photo & create a postcard all from your mobile phone

MLSmailings.com – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Want to Refer a friend or colleague? Refer them, Here. THEY get a Free $25 Gift Card and YOU become their hero. BTW, you also get a $25 Gift Card too (now that’s what I’m talking about)!

September Door Hanger Challenge

Agent Challenge

Sep 10, 2018

Ready to Finish This Year Strong?

Well, I have a highly effective marketing technique to help with that – Door Hangers.

You know what’s great about Door Hangers? Aside from affordability. When you are out hanging them, there is a good chance you will run into the very people you are trying to get to know better (what is not to love about that)?

Plus, they’re a tangible that the homeowner can touch and feel and save for future reference – perfect!

Are you currently in search of MORE listing inventory? Great! Compel sellers to pick up the phone and call you by offering a Free Home Market Analysis with the Free Offer Door Hanger Series.

Or Hang the Ready to Sell Door Hanger or I Have More Buyers Door Hanger on their doors to peak their interest and get them excited about selling.

Do you have an Open House coming up? Congrats! Hang an Open House Series Door Hanger on the doors in the surrounding neighborhood to get the word out.

Whatever niche you plan to go after, there is a targeted Door Hanger available. We even offer FSBO and Expired Door Hangers too.

The September Challenge: Choose your areas of focus, then order 100 Door Hangers and make a commitment to get all 100 Door Hangers hung in the month of September.

Post your story of how you got Door Hangers hung on doors during the month of September on our Facebook page with the hashtag #doorhangerchallenge

By the way, the prize for the most fun/clever story is a $250.00 ProspectsPLUS! Gift Card!

Are you up for the challenge? GO NOW!

Score BIG with Door Hangers

Agent Tools

May 7, 2018

Door Hangers are the perfect tool for branding yourself as the neighborhood expert. They catch attention, provide the perfect reason for canvassing, and are an easy and effective leave behind.

Here are seven ways to SCORE BIG using Door Hangers.

1. Content is key

The right door hanger for the right situation is key. Who are you trying to attract? Our Listing Inventory Series of Door Hangers are designed specifically to help agents find more sellers.

We also offer FSBO’s Door Hangers and Expireds Door Hangers, which are handy to have in the car when you come across a FSBO that just popped up or see an expired come off the market that’s close by.

In addition, you can use door hangers to brand yourself, spotlight a new listing, or advertise an open house. The possibilities are endless.

2. Include a call to action

Often agents will put time and energy into getting their message right, then forget to tell their prospects what they want them to do next. Always make sure there is a call to action that’s simple and direct on your marketing pieces. For a memorable call to action select our Free Competitive Market Analysis Door Hanger.

3. Know your neighborhood

Know how many homes are in the neighborhood you are canvassing. Then, based on the number of homes, come up with a strategic plan for conquering the whole area over time. An easy way to confirm how many homes are in a neighborhood is to use a tool available on our EDDM page (HERE). Once there click the “Get Started” link. On the next screen, there is a link to “choose your carrier route” this tool will allow you to find out how many homes are in a given area so you’re sure to order enough door hangers.

4. Keep them readily available

Keep a variety of door hangers available to address different niche markets so you are prepared for any opportunity that might cross your path. Many agents stock their trunks with various materials including, objection handling brochures, extra business cards, listing agreements, presentation folders, and door hangers. As the saying goes, “To be prepared is half the victory”.

5. Timing is everything

If you want to just get the hangers on the door without actually talking to many people, mornings (after people leave for work) are good. If shaking hands and making connections with potential sellers and buyers is what you are after, then early evening after people have made their way home, is a smart choice.

6. Blitz an Area

Take your team along and create a plan of attack that includes breaking up the canvassing in sections. Then blitz the neighborhood from all sides and begin the process of branding the area and officially introducing everyone to the new area experts.

7. The layered approach

Prior to delivering door hangers to a specific neighborhood or in conjunction with this effort, make a few phone calls, send some agent introduction postcards or a community newsletter. That way when you are meeting face-to-face, your prospects will be more likely to recognize you as the ‘neighborhood expert.’ If you’re using the listing inventory door hangers, we have Listing Inventory Postcards that compliment them nicely. You can find them here.

Get prepared for your next FSBO sighting by ordering 100 FSBO Door Hangers today to have available to leave on the door of the next home you see with a FSBO sign.

Need help targeting the perfect niche of sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: Get Instant Access below to 3 FREE tools that will help you CONQUER Your Market this year!

1. An Easy & Effective Agent Business Plan – Treating your business like a business it is crucial to your success. Our one-page simple, yet powerful agent business plan is the answer! – Click Here

2. Marketing Dollars Success Tool – Enter your numbers into our Free online calculator to find out how to get the best ROI from your marketing dollar, instantly! – Click Here

3. Get a 12 Month Expert Marketing Plan – Get a free 12-month plan for What marketing to do when. Four key target markets included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check out these cool tools created to make YOUR life easier 🙂

Turn One Listing Into Many – All From Your Mobile Phone, Click Here

Automatically Send Your Just Listed/Just Sold Postcards – Work Smarter Not Harder, Click Here

Become a Neighborhood Brand – With the Market Dominator System, Click Here

March Contest Winners!

Contests

Apr 2, 2018

Thank you to all of our amazing contestants in our March contest!

We were thrilled to see the successful experiences everyone is having with our products and services. It is especially enjoyable to read about the experiences of so many new agents. Remember, if your name wasn’t announced in this month’s contest, a new contest is starting soon with new opportunities to win!

Amazin Fire TV Prize Winner – John Kilpatrick

John had wonderful feedback about his experiences with ProspectsPLUS! as a new agent.

“I recently had an opportunity to use ProspectsPLUS for the first time. As a new real estate agent I ordered door hangers introducing myself to my neighbors. I placed the order and received them before the end of the week. They looked great.”

“Thank you ProspectsPLUS for your professionalism and high-quality standards.”

John Kilpatrick’s Latest Marketing Piece Purchases – Just Sold Postcards & Door Hangers

Amazon Fire TV Prize Winner – Letterly Foster

Letterly shared her recent experiences using ProspectsPLUS! as a new agent.

“I LOVE ProspectsPLUS!!!! As a new agent, I am always looking for marketing ideas and new ways to find buyers. ProspectsPLUS has all the tools I need and more to help my business grow. I’ve ordered calendars, door hangers, neighborhood information postcards and they never disappoint. My products are shipped on time. It’s super easy to set up an account with them and reorder past marketing materials and they are affordable. The customer service representatives are out of this world.”

“They really want to see you flourish and I can appreciate that. Customer for life and I recommend ProspectsPLUS to every agent I know. I can’t thank you enough”

Letterly’s Latest Marketing Piece Purchases – Door Hangers & Calendar Magnet Series

Join in on Letterly and John’s successful use of Door Hangers by ordering 100 Door hangers from our Door Hanger Series and have them sent to your home. Commit to hanging them on the doors of 100 homes in your Geographic Farm in April.

Always know that we are here to help you in any way we can. Call our support team at 866.405.3638 if you would like help creating your new mailing lists or marketing materials.

7 Smart Tips for Using Doorhangers

Agent Tools

Jan 31, 2018

A Time-Tested Tool

If there’s a tool that’s literally been ‘around the block’ (probably millions of them to date!) it’s the Real Estate Door Hanger. Why? They work.

They catch attention.

They’re a great reason to canvas. And they are an easy-to-use leave-behind for potential clients.

Here are some strategic tips agents are using to help garner more listings and increase their market share.

1. Content is key

One series of door hanger that’s really popular with agents right now is the Listing Inventory Series, designed specifically to help agents find more sellers.

But we also have hangers for FSBO’s and Expireds, which are handy to have in the car when you come across a FSBO that just popped up or see an expired come off the market that’s close by.

You can use them to brand yourself, spotlight a new listing, advertise an open house. The possibilities are endless! Get creative!

2. Include a call to action

Many times, agents will put a lot of time and energy into getting their message just right, and forget to direct their prospects as to what they want them to do.

With ANY marketing piece, always be sure to have a call to action that’s simple and direct!

3. Keep them readily available

Many savvy agents keep a ‘rolling tool chest’ in their trunk. Filled with the forms they need on the fly, objection handling brochures, extra business cards, listing agreements, presentation folders, and door hangers.

That way they, just like the scouts, are ‘always prepared’.

4. Going door to door

Know how many homes are in the neighborhood you are canvassing, but don’t try to do it all at one time if you are flying solo. You can visit our EDDM page here and look for the link on the right to choose your carrier route.

Even if you’re planning to use the door hangers and not Every Door Direct Mail – this is a handy tool to find out how many homes are in a given area so you’re sure to order enough door hangers!

Wear your name badge, some comfortable shoes, and your best smile and get out and meet some people!

5. Timing is everything

If you want to just get the hangers on the door without actually talking to very many people, mornings (right after people leave for work) are good.

If shaking hands and making connections with potential sellers and buyers than early evening is good after people have made their way home.

6. Make a block party of it

Get a group together! Take your team along for the day and break the canvassing up in a grid to lighten the load. Start at your local Starbucks for a caffeine fuel first and share your door hangers with the customers there!

7. A little pre-canvas legwork

If you are planning to deliver door hangers to a neighborhood or neighborhoods, it’s a good call to warm things up a little by sending postcards with your name, picture and information first.

That way when you are meeting face-to-face, consumers will be more likely to recognize you and realize you’re there as the ‘neighborhood expert.’

If you’re using the listing inventory door hangers, we have Listing Inventory Postcards that compliment them nicely. Find them here!

These are just a few great ways agents are making door hangers part of their marketing plan. They are a great addition to your spring or fall marketing – because of their low cost and high impact.

From Your Desktop Computer, You Can Browse All Our Door Hanger Templates by Visiting: Prospectsplus.com/DoorHangers

Need help? Give our team a call at 866.405.3638 or click through to see the variety of terrific options for Real Estate Door Hangers that we have to offer!

PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The Free 2018 Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan – Click Here

2. The Online Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

3 Click Postcards – Just snap, tap, send all from your mobile phone

MLS Mailings – Automated Just Listed, Just Sold Postcards

Market Dominator System – Become a neighborhood brand

Make Those Face-to-Face Connections

Agent Success

Nov 2, 2017

In Step with Broker Lisa DiBernardo

By Julie Escobar

Some brokers have a knack for touching on the really important strategies that agents need to utilize to stay at the top of their game. One of our amazing customers, broker Lisa DiBernardo is an extraordinary example of that kind of broker. We caught up with her to learn what she is doing to thrive in her market and what you may want to do to get the same kind of great results she is getting.

Here’s what we learned in our interview:

Q: Thanks for sharing your ideas with us! Can you first tell our readers a little about yourself?

A: You’re welcome. I became licensed and started working as a full-time real estate agent in 2004. Before that, I worked in the computer industry for about 24 years, the last dozen or so years managing network engineering and desktop support units. I think my background and my education, I have a Bachelor’s Degree in business, has helped me succeed and get where I am today. My experience with project management and logistics has been incredibly helpful. Three years ago, I opened my own brokerage and it’s the best thing I’ve ever done. I love it! I work in both residential and commercial real estate and have completed the sale and/or leasing of a wide variety of properties; single family homes, multi-families, condos, town homes and vacant land, as well as office, industrial and retail transactions. On the personal side I am a New Hampshire native, I have one daughter, a fiancé and a naughty cat named Rondo. I love New England and the beautiful seasons we are blessed with, even though it gets mighty chilly in the winter!

Q: From your Master Marketing Schedule entry – I love that the Just Listed/Just Sold postcards are your go-to marketing tool. They are a time-tested favorite! Tell me why they work for you?

A: I send them out for every single listing I take on. I think it shows my farm areas that I am not only active in their neighborhood but that I am successful at getting property sold. I supplement with other types of postcards too. Sometimes I’ll send out Under Contract or Pending cards and last month I sent out the football schedule cards for the first time. I also use traditional advertising to help build name recognition in my market area.

Q: You also use the Listing Inventory postcards, which are another favorite for agents. What drew you to them?

A: I want to keep sending out “something” each month, whether I have new listings in my farm areas or not. So, I supplement with the listing inventory cards and other types in-between listings to keep my name and company in the front of their minds each month.

Q: What are some strategies you use to stay top of mind with your sphere and farm?

A: I stay in touch with my sphere by calling and/or emailing at least once a quarter and as I mentioned above, I send something to my farm areas every month. I’ve been contemplating starting up a newsletter for my sphere and sending that out quarterly. I’ve just been waiting for the market to cool off a bit, so I can figure out the best way to do that and maybe utilize a new technology that I haven’t used yet; maybe a mailing service or social media.

Q: One of the hardest things for agents to do is to follow up on their marketing. Do you have any words of wisdom for those agents?

A: Well, it is a tough thing for most people. It’s tough for me too! But getting out there in the neighborhoods you farm and making face-to-face connections is the best way for them to remember you and it makes it personal. I know some people make cold calls, but I don’t. I only call the people in my sphere or people they refer to me. It’s too time-consuming to try to figure out who is and isn’t on the do-not-call list for cold calls. I’d rather pick a nice day and walk around the neighborhood with door hangers.

Q: What sets you apart from your competition?

A: Well I like to think it’s my ability to follow-up in a timely manner and my professionalism. I have a personal rule that no call or email goes unanswered for more than an hour, even if it’s just to say, “Hi, I received your message but I’m at an appointment right now. I’ll be back in touch soon.” I also think it’s my use of technology; it’s a strength of mine from my past career so I find it easy to develop and manipulate documents electronically and I’m able to use my phone for the majority of my work.

Q: It’s a busy time in our business. Any advice for agents in regard to finding some balance in life?

A: You have to carve out down time or maybe it would be better described as offline time. I try not to answer the phone or do work after 8pm and I don’t work Sundays unless I absolutely have to. Of course, if there’s a negotiation in play, I’ll work all night long! But I need to have at least one day off each week to unwind and to spend with my fiancé and family or I don’t feel balanced at all.

Q: If agents have a referral for you, how can they reach you?

A: They can call me directly at 603-809-3399, email me at lisa@dibernardorealestate.com, use my contact page on my website, www.dibernardorealestate.com or stop by my office at 100 Derry Street, Hudson, NH 03051. Thank you!

Awesome Lisa! Thank you so much for sharing your strategies with our readers!

If you’d like to learn more about Lisa – visit her website and connect! If you’d like to learn more about the marketing tools she’s using to stay ahead of her competition – connect with our marketing team at 866.405.3638 today!

Be like Lisa! Jump into the contest!

CLICK HERE TO LEARN HOW YOU CAN WIN $10,000.