It may seem like buyers are buyers, from one year to the next. Buyers’ agents understand, however, that no two clients are alike, and...

Realtor.com is out with its 2019 hottest ZIP code list. And, no, a California ZIP code is nowhere to be seen among the top...

A couple of years ago, I read an article about a woman in St. Paul, Minnesota who, for 15 years, had led exercise classes...

What a year, right? With 2019 pretty much in the rearview mirror, the experts are whipping out their crystal balls to prognosticate what we...

There’s a lot to do when those shiny new real estate boots hit the ground. While your head was pumped full of real estate...

It’s not as if listings were a dime-a-dozen over the past few years. You worked your rear end off to even generate seller leads,...

You work hard to establish your bona fides as a real estate agent. Hopefully, you work as hard at keeping in touch with past...

The 3-7-27 Law of Branding.  It takes 3 memorable touches (direct mail, phone call, in-person, commercial) for someone...

It’s a rare home buyer or seller who isn’t highly motivated if they’re willing to buy or sell in winter. Even in parts of...

Schedule a One-Year SOI Campaign Imagine if each agent in your office brought in an extra 3 closings...

I recently read an online article that gave 42 examples of “real estate business cards that help you close the deal.” Because, you know, your...

Who knew that decades after Sumner Redstone first declared it, that content would still be king? Consumers want content that helps them make a more...