You work hard to establish your bona fides as a real estate agent. Hopefully, you work as hard at keeping in touch with past...

The 3-7-27 Law of Branding.  It takes 3 memorable touches (direct mail, phone call, in-person, commercial) for someone...

It’s a rare home buyer or seller who isn’t highly motivated if they’re willing to buy or sell in winter. Even in parts of...

Schedule a One-Year SOI Campaign Imagine if each agent in your office brought in an extra 3 closings...

I recently read an online article that gave 42 examples of “real estate business cards that help you close the deal.” Because, you know, your...

Who knew that decades after Sumner Redstone first declared it, that content would still be king? Consumers want content that helps them make a more...

Reading housing market news is an exercise in frustration. For every so-and-so “sees stronger housing market this fall” and stories of the various “hot” real...

As the season begins to slow in the coming months, one way to remain productive is to spend your time reflecting on your marketing...

This time of year is ideal for reviewing and reestablishing strategies that have been successful in the past. With this in mind, let's look at...

Once a year we like to take a look at the late-summer real estate market. What we’ve been reading in the media lately is pretty...

You know those times in your business where you seem to hit the groove? You cruise blissfully along, engulfed in it, with heightened awareness,...

If you follow the annual “The 1000” list from RealTrends, you may wonder how those agents make it so big in real estate. In our...