Has technology killed the real estate business card?

Oct 23, 2019

I recently read an online article that gave 42 examples of “real estate business cards that help you close the deal.”

Because, you know, your business card is a deal closer. At least in somebody’s universe.

In the real world, your real estate business card does serve several important functions, but closing deals isn’t among them.

Agent Introduction postcards are available in the postcard section under the Agent Introduction Series.

If it’s been a while since you’ve updated your cards, dive into the tips below to be ready for your 2020 real estate leads.

Start with the basics

The name of the game with business cards in 2020 is “simplicity.” This means dumping the fax number, paring down the superfluous and including only the basics necessary for a lead to contact you. At the least, include your:

Name
Title
One phone number
Email address
Company logo
Website URL — dump the protocol and prefix (https://www.) using only your domain name (ProspectsPLUS.com).

Reconsider adding your physical address; it isn’t necessary and it takes up gobs of space.

Here’s an example of simplicity in action that we found at 99Designs.com.

Don’t pinch pennies

Like your website and other marketing materials, your business card is a reflection of your brand image. Often, it’s among the first impressions you’ll give to a potential client.

You counsel your selling clients about the importance of curb appeal to their home’s first impression, right? The same holds true about marketing you and the services you offer.

Kick down the money necessary to create a professional, aesthetically-pleasing real estate business card.

If you’re creating one from scratch, be prepared for how intimidating a 3.5×2-inch blank slate can be. It’s tempting to fill every part of it with something – anything – but resist the temptation.

Lacking inspiration? Turn to your website’s branding concept and considering using those elements on your business card.

Pay close attention to font choice and use lots of white space.

Your final decision will be card stock. Naturally, you don’t want it to be flimsy, but how thick is thick enough?

The printing experts at Staples claim that most business cards are printed on 14 to 20 pt. card stock. They also suggest that you don’t go any lower than 14 pt. if you want your card to feel professional.

About that mug shot

“We’ve all seen those cheesy real estate agent business cards that always seem to have a photograph of them next to their contact information,” begins an online article about whether or not to include a headshot on a business card.

“It’s so common in this niche that you could practically make a template of what to expect … What’s the value when everyone else is doing it?” the author wonders.

Ouch.

There are good arguments on both sides of the issue, including the results of a test performed by an attorney and adjunct professor Eric Bryn.

His group sent 2,000 postcards containing identical messages. The only difference is that half had photos of a real estate agent and half didn’t.

Nearly 200 recipients responded to the mailing. All of them from the group that received the photo-less postcard.

Not one response came from a recipient of a card that included the agent’s photo.

The professor went on to explain that they’ve used this same testing method on other types of real estate agent marketing, such as business cards and websites. The results are always the same – pieces lacking an agent photo get better responses than those that include the photo.

If you decide to use a photo, check out our agent photo tips.

Technology has killed many old-school business practices, but the business card isn’t yet among them.

Sure, you can easily swap contact information with someone you meet at a convention via a smartphone, but swapping brand information requires something more.

Something like a real estate business card.

Order business cards with QR Codes and make it super easy for recipients to add your contact information.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

2. “Get More Listings” Free Online Webinar

“Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

3. The 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

4. The Free One-Page Real Estate Business Plan

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan. – Click Here

5. The Free Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

Choose the Right Real Estate Keywords for Better SEO

Oct 21, 2019

Who knew that decades after Sumner Redstone first declared it, that content would still be king?

Consumers want content that helps them make a more informed buying decision, whether they’re shopping for sneakers or homes.

Content that meets their needs is therefore not only of value to the consumer but to your brand as well, by positioning you as the trustworthy expert in real estate.

Even the most valuable content is wasted, however, if it can’t be found online. For that, you need the right keywords.

So, how do you find these nuggets that will hopefully propel you toward the top of search engine rankings?

The Just Listed postcard is available in the Postcard section.

Understanding what’s important to your audience – what truly matters to them (not to you or what you assume matters to them).

Who are you targeting?

Can we all agree that working with real estate clients is easier when the field of clients is narrower? To shoot an arrow, hoping it hits “anyone who wants to buy or sell a home” isn’t a strategic business move.

Generalists have a tough time getting to know their audience. Specialists, on the other hand, will find that task ridiculously easy.

Determine who you are targeting, right down to their age, marital status, and income. This is the only way to figure out their intent when they hit the internet to search for real estate-related topics.

Their intent?

Semantic search.

If you want to watch smoke come out of your ears, dive into the meaning of that phrase.

Boil down all the tech jargon, however, and “semantic search seeks to understand natural language the way a human would,” according to Aleh Barysevich at SearchEngineJournal.com.

It involves, among other requirements, an understanding of searcher intent. Google uses your location (much to our dismay, often) and searches history to come up with what the engine assumes is our intent when we type in a query.

Google’s Hummingbird update (2013) aimed to ensure that pages that better match searcher context and intent will rank better than pages that repeat context-less keywords ad nauseam,” according to Barysevich.

Two years later, Google released RankBrain, which sought to add to the search engine’s understanding of user intent when conducting a search.

The Just Sold postcard is available under the Postcard section.

Obviously, the days of packing vague keywords into content are long gone. Today, agents need to know their audience and incorporate the keywords that they use.

Keep it local

You do realize that all the common real estate keywords lead to Zillow, right?

Despite knowing this, agents are still trying to outrank the behemoth for broad real estate terms, such as “how to sell a house.”

Plug that term into Google and not one of the results on page one is from a real estate agent’s website, despite agents being the most knowledgeable about the process.

And, is the process of selling a house the same nationwide? Of course not. Many aspects of the home sale vary by region. In California, for instance, the seller must provide a California Natural Hazard Disclosure Statement to the buyer. This isn’t required in other states.

Which brings us to the importance of local keywords. Even if you made it to page one for “how to sell a house,” the chances are high that most of your visitors won’t live in your local market.

Aim strategically, starting with local keywords.

Choose your words carefully

Real estate agents tend to refer to homes in various ways:

Real estate
Property
House
Home

From our experience, most agents prefer the word “home.”

How do real estate consumers describe an abode?

“Sell my house” is searched more than twice as often as “Sell my home,” according to Google Trends.

“Sell my house” also receives more than three times the clicks as “Sell my home.”

The same holds true for buyers; “Buy a house” gets twice the clicks of “Buy a home.”

See? It pays to know your audience and how they search.

But we put our research to the test by choosing a random city, Charlotte, North Carolina.

“Buy a house in Charlotte, North Carolina” is an impossibly competitive keyword phrase. All the usual first page hogs dominate page one of the search results.

Add a tail to that already longtail search term, however, and there is hope.

The search phrase “Buy a house in Providence Park, Charlotte” includes two real estate agent websites.

Here are two more very basic real estate keywords to get you started:

How much does it cost to sell my house in [localizer]
How to buy a house in [get hyper, hyper-local here, with subdivision and city name]

The Just Listed Property postcards are available under the Postcard section.

In the end, the best way to find out the words your visitors are using to find you is by checking your site’s analytics. Then, feed them into Google Ads to determine which variants receive the most clicks.

Send out the Multi-Photo Just Listed postcard in the surrounding area of your newest listing.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator

Looking for real estate listing leads? Target landlords

Oct 16, 2019

Reading housing market news is an exercise in frustration.

For every so-and-so “sees stronger housing market this fall” and stories of the various “hot” real estate markets across the country, there’s a “Housing Market will Probably Slow” and “Housing Market may be at Risk in Recession” article.

The fact is, the housing market is sitting pretty right now, according to agents we’ve spoken with. Who knows better than those wearing the boots on the ground?

Remember, many of those who bought homes during the lowest point during the recession were investors – something the folks at CoreLogic refer to as the “investor buying fury of 2012 – 2014.”

Yes, many of these buyers were institutional investors, but the so-called “mom and pop” investors, bought a lot of homes as well.

Core Logic claims that small investor activity in the real estate market increased their share of the investor buying pool from “48% of all investor-purchased homes in 2013 to more than 60% in 2018.”

There’s your target audience: absentee owners who bought the property from 2012 to 2014.

Realtor marketing postcards for neighborhood updates — The Neighborhood Update postcard is available in the postcard section under the Neighborhood Update Series.

While homeowners may be loath to list during fall and winter, landlords are not. Especially after receiving your brilliant and laser-targeted marketing pieces, convincing them to sell.

They have tons-o-equity

Want to hear something surprising?

People “who purchased a home following the Great Recession have seen their home equity climb by 261%,” according to Alcynna Lloyd at HousingWire.com.

She calculates that the average homebuyer in 2012 “is now sitting on $141,000 in equity.”

Let that sink in. That’s a whole lot of equity, especially for a tenant-weary landlord who just wants out from under his or her investment.

The market is perfect for sellers

It’s only natural to assume that when prices skyrocket, owners sell. This market over the past year or so proves what happens when we make assumptions.

Homeowners aren’t selling.

The reasons are plenty: they’re afraid they won’t find a replacement home, they think their value will continue rising, they’re scared a recession is looming and they have no idea how much equity they have in their homes.

Investors, however, are in an entirely different situation and the bottom line for them is money.

“Investors who don’t have the longest investment horizon, who only want to do this for another five or 10 years may not want to wait and see when the next cycle comes,” Doug Imber, president of Essex Realty Group in Chicago tells Debbie Carlson at USNews.com.

Costs of owning are going up

When home values increase, property taxes do too. That’s a hunk of money that can easily turn a cap rate from good to bad.

ATTOM Data Solutions claims that in 2017, property taxes rose by an average of 6 percent in 2017 and an additional 4 percent last year.

With home prices continuing to skyrocket, it’s a safe bet that the new appraised values will bring an additional hike in taxes.

Just Listed postcards are available in the Postcard section under Just Listed Series.

Then, there’s that recession on the horizon

Landlords who needed to sell their properties during the last recession and had to sit on them instead may be nervous about a coming recession.

Never mind that home values have gone up in all but the last recession (which was largely caused by the bursting of the housing bubble). When it comes to our pocketbooks, common sense leaves the building.

Although most economists don’t expect the coming recession to impact the housing market, nothing is guaranteed.

A recession could very well impact their profit margins. If the competition is lowering rents, it puts pressure on all landlords to follow suit.

And, if mortgage rates remain low and rent high, it makes more sense for their tenants to buy a home instead of rent.

Rents won’t rise forever

Our research into how much rents have risen yielded numbers that were all over the map. ApartmentList.com claims that the national average, year-over-year rent growth is only 1.4 percent.

“Our national rent index fell by 0.1 percent month-over-month,” the report claims. “This is the second straight monthly decline in the index following robust rent growth through the summer, indicating that this year’s peak rental season has come to an end.”

Other points to highlight include:

Rents are outpacing income and that’s not sustainable
Building costs will soon outpace rental rates
The market is set to change, and supply could catch up with or outpace demand

The bottom line in all of your marketing pieces is one question: “Does this particular real estate investment still make sense?”

How to lure landlord leads

The first step in drilling down into the landlord niche is to choose a farm area. This might be a condo community or two or it could be a subdivision or even a ZIP Code.

Then, come up with a strategy:

Ensure your online presence shines.
Determine which marketing vehicles you’ll use to reach out to landlords. Think old-school on this one – postcards are ideal (and, no, not just because we sell them!).
Ask your title company rep for a list of absentee owners in your chosen farm area and take a look at our mailing list options.

Your first mailing can be anything from a current neighborhood update report to a just-listed or sold postcard.

The most important aspect of this lead gen method is to come up with a follow-up plan and then keep to it, consistently, at least once every two months.

The Tired of Being a Landlord postcard is available in the Postcard section under the Rental For Sale Series.

Happy prospecting!

Send the Tired of Being a Landlord postcard to a targeted mailing list of landlords.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator

Three Brilliant Ways to Remain Productive as the Season Slows

Oct 9, 2019

As the season begins to slow in the coming months, one way to remain productive is to spend your time reflecting on your marketing efforts and determine what’s been working and what hasn’t. This way, you’ll have all your ducks in a row to kick off 2020 with a brand-new and ultra-strategic marketing plan.

Stop being a generalist

One of the most interesting dichotomies apparent in real estate professionals is between the longing to stand out and the strict adherence to the standard way of doing business.

This results in marketing messages that are nearly identical, which is why the public claims “all real estate agents are alike.” If you truly want to stand out from everyone else you need to do something different. Start with your business structure.

Instead of trying to convince potential clients that you’re good at everything, why not concentrate on being THE BEST in one area? Ditch the rookie mentality that too many agents hang on to – that you are an all-purpose generalist who “specializes” in all areas of real estate. There’s nothing unique about that.

Be great at one thing

Decide that you’ll stop trying to be good at everything and concentrate on being GREAT at one thing. Be productive during your slower time and think long and hard about becoming the true expert in a niche area of real estate.

Think about what you like best about your current practice. Are there certain clients you enjoy working with more than others? Buyers? Sellers? First-timers, Baby Boomers, families?

Are there certain properties that you’ve worked with more often than others? Maybe waterfront, ranches, condos or vintage homes.

Speak the same language

If all else fails, imagine your ideal client and then create a profile of that person. For example, suppose I’m a veteran and I’ve always felt most comfortable assisting other veterans in their real estate transactions.

After all, we have shared experiences and speak the same “language.” There’s my niche right there.

Maybe you’re an equestrian and love working with other horse owners. Horse properties may be what you should specialize in.

Now you have someone specific to speak to. You understand their needs and can speak directly to them, instead of speaking in vague terms to all real estate consumers. Your content then becomes more valuable, your brand is better defined and your entire real estate practice is unique.

I once interviewed Steve Israel, owner/broker of Buyer’s Edge in Bethesda, MD. Notice his niche is in the brokerage’s name – buyers.

But, not just any buyers. Israel specializes in condos in downtown D.C. I asked him how he came up with this specialization.

He told me that his clientele was, by and large, first-time homebuyers. He also realized that “the condo market is a very vibrant part of the local market and that it lends itself well to being a niche.”

His first productive step was to create a website packed with information and details about the various condo communities. Yes, it was time-consuming, which is why we suggest that you use the slow season to get this started.

Niching your real estate practice works best if you work in a medium to large market. Those in small markets may not find it quite as valuable.

The Demand is High postcard is available in the Postcard section under the Content Card Series

We are rapidly approaching a new year. Consider being productive and using the slower times to create something unique and prosperous that results in a powerful jump-start for the new year.

Send at least 100 of the Demand is High & Inventory is Low postcards from the Content Card Series to an area where you want more listings.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator

A refresher Course in Attracting New Clients

Oct 7, 2019

This time of year is ideal for reviewing and reestablishing strategies that have been successful in the past.

With this in mind, let’s look at three strategies that have proven successful at attracting new clients, for many agents.

Strategy 1: Start with what’s warm

Remember when you first started in real estate? The answer to “how do I attract new clients?” was typically met with “reach out to everyone you know.” And, that advice is still pertinent.

Dust off your CRM and dig into it, starting with the warmest contacts. Reach out to family, friends, former colleagues, parents of your kids’ friends, and anyone else who you have even a modicum of a relationship. Ask them who they know that may be thinking of selling their home.

Our Holiday Postcards are a fun, easy way to reach out to your Sphere without feeling too salesy. Or choose a handwritten notecard, for a more intimate way of saying hello and reminding your Sphere you’re only a phone call away.

Don’t be discouraged if your contacts don’t respond with interest after the first mailing. You’ve begun the process of making yourself top-of-mind for the time when their interest changes or that of their friend.

Now, take a look at all the potential clients you’ve spoken with in the past – especially anyone that requested or received a listing presentation but ended up not selling. Find out what their current status is and reach out.

This tactic worked for St. Paul broker Teresa Boardman. First, she determined that they hadn’t listed with someone else and then she contacted them.

Shortly after starting the tactic she reported that “One homeowner, I’m going to list for sure and another one looks like a real strong possibility and another is trying to decide if he should rent out the house or sell it.”.

Strategy 2: Go where others won’t

If you think that every other agent in town is pursuing canceled, withdrawn and expired listings, Tom Ferry coach Tom Toole would beg to differ with you.

He looks at an expired listing as an ideal opportunity, because “most people are afraid to call them.”

And, it works for him. In a case study at tomferry.com, Toole reports that his annual gross commission income from working with expired listings is $525,000. His marketing investment is $3,000 a month.

He makes those icy-cold calls and those that aren’t ready to re-list go into a drip campaign of direct mail marketing. This is where newsletters and postcards can really pay off.

If you are getting ready to go after this lucrative niche our Expired Postcard Series is an effective solution.

Let them know you can get their home sold (Available under the Expired Series in the postcard section)

Strategy 3: Cast a wider net

With the media running endless stories of rapidly escalating home prices and potential rate hikes, it’s understandable that homeowners can be reluctant to sell.

Which makes now the perfect time to add another niche to focus on by going after homeowners who don’t have to sell – absentee owners.

Our Get More Listings Series offers postcards with content that effectively reaches out to these absentee owners.

Depending on how far away they live from their investment property they may have no idea how values have skyrocketed and the equity they’re currently sitting on.

Nearly 80 percent of landlords plan on owning their properties for five years, so seek out those who have owned for at least three years. You can get that specifically targeted mailing list here.

Consider these suggestions for direct mail marketing to absentee owners, from Louisville, Kentucky real estate investor Sharon Vornholt:

Personalize your direct mail – Use the owner’s name, instead of “Homeowner.”
Use the same “best practices” for this mail as you do your blog posts: Lots of white space, subheadings and bulleted points.
Don’t talk about you or your brokerage. Get to the point quickly and address the benefits for the homeowner (such as an increase in value).

Nobody knows what the foreseeable future holds for the real estate market. However, there’s one thing we do know and that is to last you need to continue to list.

Therefore, there’s nothing more important, as you finish this year and make plans for 2020 than to reacquaint yourself with the best ways to attract clients.

Notecards are available under the Notecard tab on ProspectsPLUS.com

Order personal Notecards and send out a couple handwritten notes every day to your Sphere of Influence.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator

The real estate market: Perception and Reality

Sep 25, 2019

Once a year we like to take a look at the late-summer real estate market.

What we’ve been reading in the media lately is pretty confusing.

If it baffles people who work in the industry, imagine how the average buyer or seller, or even potential buyer or seller, feels right now. Talk about “fake news!”

Here’s one example among the many misleading news pieces we’ve read.

Late last month, Yahoo Finance published an article titled “Goldman Sachs reveals what’s holding back the housing market.”

So, what did Goldman Sachs base its gloomy conclusion on? Chief among the reasons:

Just Listed postcards are available in the postcard section under the Just Listed Color Series.

Tax Reform:

“The reduced tax incentives effectively increases a home’s cost of ownership.” What they neglected to add, which is significant, considering the average Yahoo Finance reader isn’t a 1 percenter or isn’t even remotely connected to anything Goldman Sachs-ish, is that this primarily affects wealthy homeowners, not the average homeowner.

Construction Labor Market:

Apparently, tightening illegal immigration policies have diminished the number of low-cost laborers these multi-billion-dollar corporations choose to hire.

“In the real world, however, there is a very limited number of potential employees in any given labor market. To attract more workers, you need to raise the wage rate,” according to Scott Sumner at the Library of Economics and Liberty.

Makes sense, right?

Instead of offering higher wages for American unemployed workers, the Associated General Contractors of America (AGC) has turned to the federal government with pleas to allow more of these immigrants to work here legally.

“When a reporter stops by, you [the builder] tell her that you face a “shortage” of workers, even though there’s someone willing to do the job” for a higher wage, Sumner concludes.

In other words, the reporter (and thus, the public) isn’t told that the reality is that there isn’t a labor shortage, there is a living wage shortage among those who hire the labor.

The truth is, the unemployment rate in the construction sector is 0.4 percent higher this summer than last and it’s among the top four unemployed industry sectors.

These are American workers, sitting on the sidelines.

Start paying more and the labor “shortage” will turn into a glut. Therefore, Goldman Sach’s claim of a labor shortage is quite misleading.

This is the perception that real estate consumers are receiving from many in the media.

Just Sold postcards are available in the postcard section under the Just Listed Color Series.

The people spreading the perception may be folks who aren’t told the truth, such as the aforementioned reporter. They are definitely people who haven’t spent a day listing and selling real estate in the current market.

The reality is quite different

Holding back the housing market?

Many regions across the country (Rockford, IL; Houston, TX and Lexington, KY, for example) are experiencing record-breaking sales.

Certain housing sectors boast the same. For instance, multi-family housing showed quite positive gains in late August, according to MPMag.com.

While existing home sales increased 2.5 percent, nationwide, housing starts fell 4 percent in July. But the number of building permits, on a national basis, increased 8.4 percent.

Even the roller-coaster-like new-home (single-family) sector doesn’t tell a tale of woe. While sales are down, they’ve been up for the previous couple of months.

Additionally, SFR, condo and apartment builder sentiment is rosy, according to WorldPropertyJournal.com. Add to that Fannie Mae’s numbers that show consumer confidence in housing is at a record high.

So, why all the doom and gloom about the real estate market?

The “R” word

Recession. The U.S. is years overdue for one so it’s not a question of if the economy will contract, it’s when. After all, we’re now in the longest economic expansion in our history.

The “R” word, however, scares the public. Few mainstream Americans are aware that recessions are a natural part of the U.S. economic cycle and place the blame on the president, congress or whoever holds the current bogeyman title.

The last recession was largely caused by the real estate market, the memories of which are giving current real estate consumers the jitters.

Most economists say that the impending recession will not be caused by the real estate sector. Therefore, we can look to past recessions (with the exception of the last) to learn how real estate was affected.

If we’re about to experience a global economic downturn, as some doom and gloomers in the media are claiming, it certainly isn’t affecting many foreign housing markets.

News out of Australia claims “Australian homes fly at auctions in a boon for prices.” Toronto, Canada is enjoying a healthy real estate market as well as is Manilla, PH and even Vietnam. The UK is seeing a more-than 6 percent jump in home sales over this time last year.

You may need to talk your prospects down off the ledge with all of this anti-market hype. It’s only natural for them to be completely confused right now and you can help them clear it up.

Write a blog post stating the truth about the market and then share it on social media. Send infographics with the “Myths and the Realities” of the current market to your prospects.

Most of all, let your potential sellers know that they can relax because the chances are good that their homes may actually increase in value when we enter a recession,

The media is doing a disservice to not only real estate consumers but to our country’s economy as well. The misleading headlines, the omissions of positive aspects of the market lead to a widespread perception of a problem that simply doesn’t exist.

Show consumers homeowners are selling by sending out the Multi-Photo Just Listed postcard from the Multi-Photo Series.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator

5 podcasts for the burned-out, stressed-out, ready-to-quit real estate agents

Sep 23, 2019

You know those times in your business where you seem to hit the groove? You cruise blissfully along, engulfed in it, with heightened awareness, and everything just seems to fall perfectly into place.

“Hitting on all cylinders” is what some call it. Whatever the label, it may last a day, a week or even longer. But it does end, and with it comes the let-down.

Some agents get stressed, others paralyzed. Both are symptoms of burn-out from the ups and downs (especially those dratted downs) of life in real estate.

Thankfully, help is easy to find — encouragement, insight, and tips from others that can propel you back to at least a semi-groove state.

You can visit a counselor, talk to your coach, read one of nearly 130 million published books, watch an inspiring video or listen to motivational podcasts.

Which is the perfect segue into our offering today: 5 podcasts that we think can lift the funk.

Tony Robbins Podcasts

“Why live an ordinary life, when you can live an extraordinary one?” Tony Robbins asks in one of his most famous quotations. If your life is feeling rather ordinary right now, take a cruise over to Robbins’ podcasts and turn it all around.

When it comes to dispensing motivation, nobody does it better than Tony Robbins.

Worth a listen: “If you’re ready for a major breakthrough in your business, hungry for change and you’re hungry for growth,” we recommend learning “momentum shifting” in “From Home Business to Billion Dollar Fitness Empire.” (Skip to 52 to jump right in).

Also, check out “Fear will Destroy you or Drive you.” Fast forward to 4:09 to skip the intro.

The School of Greatness — Lewis Howes

Once upon a time, a New York Times bestselling author built a wildly successful online media company, becoming known as among the “5 Internet Gurus Who Can Make You Rich.”

Easy for him to say, right?

Howes promises, however, to help you “learn the wisdom, skills, and tools to write your own story” and he does that through his weekly interviews with someone sure to inspire.

The Dangers of Overpricing Free Report is available on ProspectsPlus.com under the Free Report tab.

Worth a listen: Rise Above your Circumstance (forward to 2:28) and Set Yourself up for Success (skip to 1:45).

Invisibilia (from NPR)

Invisibilia is, according to publisher NPR, a podcast that “discusses the invisible concepts that control our behaviors, including beliefs, assumptions, cultural norms, and emotions.”

Slickly produced and professionally narrated, Invisibilia is most definitely easy on the ears as it captures the listener’s imagination.

They promise to “help you learn new things, or they take a common concept and present it in a new light, so you walk away with a completely different perspective.”

And, a new perspective may be just the answer for the burned-out, stressed-out, ready-to-quit real estate agent.

Worth a listen: If you think you have problems, you’ll love this! The End of Empathy

Aware Broadcasting – The Ziglar Show

The late Zig Zigler is still known as “America’s most influential and beloved encourager and believer that everyone could be, do and have more.”

He and a couple of partners, in fact, invented the modern sales seminar, traveling the country, teaching salespeople skills they didn’t know they needed.

Zig Ziglar motivated millions of people for many years, and The Ziglar Show continues his legacy by teaching you how to be the best you can be.

The next time you feel rejected by a client or prospect, think about Ziglar. His first book was rejected 39 times before finally being published.

His son, Tom, and Kevin Miller host the Aware Broadcasting podcasts, offering up enough motivation to get you back to lead generating like the real estate Rockstar you are.

We recommend “Find your motive or abandon the effort.”

Burnout to Breakthrough

Not as slickly produced as some of the above, but Dr. Eric Shuemake offers up some brilliant tips to deal with burnout.

Tip number one? Don’t quit – redefine your business. “Only do the things that only you can do,” he suggests.

We recommend: “What is Burnout Costing You?” Not just in money, but in time, health and quality of life?

And, Don’t Forget: Take a Listing Today

Actionable strategies to get you out of the office and taking a listing today. Brought to you by ProspectsPLUS! A popular episode is “How to Up Your Game & Scale-Out.”

Download the “Chop Your Mortgage” Free Report and use it in all of your marketing (direct mail, emails), and on your website as an opt-in.

The Chop Your Mortgage Free Report is available on ProspectsPlus.com under the Free Report tab.

Make sure you stay top-of-mind with the people that matter most!

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator

Want to make more money? Consider one of these real estate niches

Sep 18, 2019

If you follow the annual “The 1000” list from RealTrends, you may wonder how those agents make it so big in real estate.

In our opinion, the list tends to be a bit misleading, with team agents often listed as solo and vice versa.

Then, there’s Ben Caballero, always ranking number one in the “Individuals by Transaction Volume” category.

He is most likely an excellent agent. But he is not your traditional “solo” agent, as the category implies.

He “oversees a team of 22 people” who helped him sell “$2.2 billion worth of homes in 2018,” according to BusinessInsider.com.

For the purposes of this blog post, however, he makes all that money by specializing in a real estate niche. He sells only one type of home, which happens to be first on our list of profitable real estate niches.

New Home Sales

Caballero “only sells new-construction residential properties and he only works with volume builders, or companies that build several hundred homes per year — sometimes up to 3,000,” according to BusinessInsider.com’s Katie Warren.

He and his team sell, on average, 92 homes per week.

The niche is competitive and requires a bit of education before pursuing it. There is additional paperwork and, often different contracts than you’re accustomed to.

Financing may be tricky, and if the buyers don’t have an agent, your job description grows exponentially to include assisting the buyers through not only the purchase process but helping them choose a lot, floor plan, options and more.

Some builders require the agent to come up with a marketing plan, track and follow up with leads and develop relationships with title reps, lenders and others.

Some new home sales agents are employees, with employer-offered health insurance benefits, retirement plans, paid time off and bonuses.

Obviously, Caballero is proof positive of the amount of money it’s possible to make in this real estate niche.

The Luxury Market postcard is available in the postcard section under the Luxury Market Series.

If you’re curious about who is hiring new home sales agents and the job requirements, check out some online job boards, such as at Indeed.com and Monster.com.

Luxury Homes

When discussing lucrative real estate niches, luxury home sales is sort of a no-brainer. High-end homes are more expensive so commission checks are bigger. If you can develop a decent volume, you’ll be all set.

Knowing you want to specialize in luxury property and knowing how to go about it, however, are two different things.

First, you’ll need to truly understand your target audience. What are their needs? How do they differ from buyers and sellers of lower-priced homes?

Then, you’ll want to know how to reach the affluent. Marketing to them isn’t the same as marketing to other real estate consumers.

Finally, consider micro-concentrating within the luxury home niche. Choose to work with certain luxury clients, such as those who share common interests (belong to the same country club, work in a certain industry).

The Picture Yourself Here postcard is available in the postcard section under the Millennial Series.

If you plan on specializing in listing luxury property, check out this video from Michael LaFido.

Focus on a Generation

There are currently four generations of Americans who are most actively involved in buying and selling real estate.

Our youngest cohort is Gen Z, born between 1996 and today. This means that the oldest turned 23 this year. Believe it or not, these “youngsters” are buying homes. And, as the generation ages, more will be jumping into the real estate market.

Next in time are the millennials, born between 1977 and 1995 (they are between the ages of 24 and 42 in 2019). They number 83 million, more than the baby boomer cohort.

According to NAR, millennials are currently the largest group of homebuyers in the U.S. at 37 percent. That’s five percent more than baby boomers.

Forget the moaning and groaning over how “broke” they are. Yes, many have student loan debt. Many others, however, are finding ways to pay down this debt and acquire a decent credit rating.

Millennials, on average, boast an average FICO® Score of 665, squarely in the “fair” range according to Fair Isaac. The older of the group have the best scores and purchase more expensive homes.

Next comes Generation X, born between 1965 and 1976. They’re often referred to as the “forgotten generation,” ignored by the media and marketers.

These folks, in our opinion, are those the savvy agent will pursue. Why?

They are in their peak earning years, they (by and large) need larger homes and they typically have a home to sell. Plus, they have experience with real estate so they don’t require as much education and hand-holding as the younger generations.

Finally, we take a look at baby boomers. Born between 1946 and 1964, this group is now between the ages of 55 and 73. Since the most common age to retire is 62, many of the members of this cohort are still working and make up the nation’s highest wage earners.

Since NAR studies show that the average real estate agent is a woman in her 50s, this may just be the ideal real estate specialty. Marketing is so much easier when you have something in common with your target audience.

Get more information on how to market to Gen Z and millennials at the Center for Generational Kinetics’ website. Target boomers more effectively by reading up on them at KEAP.com (be aware, though, that the author got generational birthdates wrong) and SmallBizTrends.com.

There are also a number of baby boomer-specific blogs that are worth a look:

nextavenue.org
boomercafe.com
sixtyandme.com
The Too Much House postcard is available in the postcard section under teh Life Event Series.

Send the Too Much House postcard from the Life Event Series to a targeted list of Baby Boomers.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator

Stop wondering how you’ll get business in 2020 – Get serious about your database

Sep 16, 2019

Imagine what life would be like if you could stop cold calling, door knocking or chasing after FSBOs – or at least cut down on those activities.

Ditching the more distasteful aspects of your real estate lead generation routine is possible, if you vow, right now, to chase after referrals, and get serious about your database.

Warm calls are so much more pleasant and knocking on doors where people are happy to see you beats the alternative.

Make building better relationships with people you already know, the center of your 2020 marketing plan.

How’s your sphere of influence?

Agents who have been in the business for more than a minute tell horror stories about friends and even family members who “forgot” that they were in real estate and listed their homes with another agent.

In fact, NAR statistics say that “The typical REALTOR® earned 13 percent of their business from repeat clients and 17 percent from referrals from past clients and customers.” (The study doesn’t explain what they mean by “customers.”)

Look at those numbers – they’re pathetic, aren’t they? Especially when NAR surveys say that nearly 90 percent of real estate consumers say they would use their agent again in the future.

Past clients know you and, hopefully, they like and trust you. Shouldn’t agents be getting more than 17 percent of their business from referrals from them?

We get it. Agents have a ton of irons in the fire during the typical work week and keeping in contact with their SOI typically ends up as a low priority.

What would happen, though, if you moved it up on the list? Made those warm contacts (instead of contacting strangers) a priority? You’ll end up top-of-mind with your sphere when someone mentions buying or selling a home.

The Barking postcard is available in the postcard section under the from the Sphere/Farm Animal II Series.

Step 1 to get your real estate business on the referral track

Organize your database. Yeah, doesn’t sound like a whole lot of fun, but it’s necessary to keep you on track.

If you already have an organizational method, you’re one step ahead. If not, let’s create a simple one.

Start by grouping your contacts. There are many ways to group them, so choose labels that make sense to you. Some suggestions include:

Hot leads (people you don’t know yet)
Cold leads (again, people you don’t know)
Sphere (or “family,” “friends” “ladies I play tennis with” “past clients”)
Vendors

Feel free to create subgroups, if it will help you to stay organized. Some of these may include:

Immediate family members
Extended family
Closest friends
Acquaintances
Neighbors
People you met through your kids

The All Ears postcards is available in the postcard section under the Sphere/Farm Animal II Series.

Thanks to the folks at TopProTraining.com for some of those ideas. Check out their list for more.

Kim Hughes at KimHughes.com suggests that the next step in setting up your database to help you succeed should be to go through all of the leads, checking the information you have on them and adding anything that comes to mind.

At a minimum, Hughes says you should have the contact’s full name and the name of immediate family members. Naturally, you won’t have family member info for some contacts, such as leads.

Pick up the phone and start calling people. Start with folks you know, like past clients, relatives and friends.

Tell them you’re updating your database and want to ensure you have their correct contact information:

Verify that the addresses, both snail and email, are current.
Best phone number to contact them.
Birth date is an important one (folks LOVE getting birthday greetings). The birthdate might be a tough one to ask, but tell them you like to reach out to people on their birthdays. You don’t need a year, so that may make the question “Hey, when is your birthday?” a bit easier to ask.

Get ideas for these conversations at TheRealEstateTrainer.com.

Listen carefully to their end of the conversation for any tidbits you can add to their spot in your database – “something such as an upcoming surgery, new baby or vacation,” Hughes suggests.

Then schedule a follow-up call, or a reminder to send a gift or flowers, depending on what they’ve told you.

This is a project that, although it needs to get done sooner, rather than later, is one that can be done in chunks. Hughes brilliantly recommends starting the organization process with your past clients.

But do schedule those time chunks and vow to stick by the schedule. Before you know it, you’ll have an organized, clean database, making your real estate lead generation a snap.

The Fall Maintenance postcard is available in the postcard section under the Content Card Series.

Send out the Fall Maintenance postcard from the Content Card Series to your Sphere and Farm.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator

5 Ways to Make Sure You Finish Strong This Year

Sep 11, 2019

With a little over three months left in the year. Right now is the ideal time to go over your current years goals and make sure you have everything in order to finish strong. The following review should help keep you on track and ensure your success.

Review your numbers

Don’t wait another day to get a handle on your year-to-date numbers, if you haven’t already.

Figure out what you need to do to accomplish your goals with the time remaining. Figure out how many closings it will take and how many listings are needed to achieve those closings?

Work the math to see how many new contacts you need to make, to get the number of appointments to secure a listing, based on your closing ratio. This will tell you the number of listings needed to realize your goals.

Once you have this number, break it down to its simplest form. How many new contacts do you need to make weekly and daily? Then create a daily schedule to meet these goals. Make a commitment to stick to this schedule and not allow anything to throw you off track.

Leverage the opportunities to connect

This time of year is filled with holiday gatherings and neighborhood invites. And the holidays make it super easy to reach out and connect with your customer base and farm.

Autumn marketing postcard for agents — The Hello Autumn postcard is available in the postcard section under the Holiday Series.

Take advantage of all the opportunities to connect with everyone throughout the season with Fall, Halloween, Thanksgiving and Christmas Holiday Postcards.

Don’t forget to layer and add to the effectiveness of your postcard marketing with a phone call.

As you head into the holiday season, call every existing customer you have, and wish them a happy holiday. Be sure they know you’re on top of anything related to real estate and are the expert resource to turn to for all of their real estate needs.

Ask for referrals

Before you hang up – ask for the referral. I know it is uncomfortable to ask someone for what feels like a “favor”, but remember you are doing them a favor by providing expert help to someone they know.

I personally enjoy the opportunity to refer a great restaurant, hairstylist, repairman, or health professional to someone I know. The reason for this is because I know how difficult it is to discover great resources. We’re all searching for the “best of the best” and love sharing this information once a business is discovered.

The people in your customer base are no different. Allow them the opportunity to become the provider of a great resource. Most people will forget to make a referral unless something or someone jogs their memory. Be the person to jog their memory while on the phone with them!

Don’t leave your marketing to chance.

This time of year it’s easy to get busy. That’s when things like marketing and prospecting fall through the cracks or take a back seat. Put a plan in place today to make sure you have marketing systems active and scheduled through the end of the year, so you stay top-of-mind all the way through the season.

This plan includes showcasing your Just Listed, Just Solds, and Open Houses for the greatest impact, exposure, and results. Remember, if you did an especially impressive job of getting that new listing under contract fast or at a great list-to-sale price ratio, add that subheading to your Just Sold Postcard! This information can be the differentiator in a competitive market making you stand out head and shoulders above the rest.

Set aside 20-30 minutes each week to review what changes you need to make to your current marketing plan based on your previous week’s activity. Then get your order out for whatever Holiday postcards, Just Listed/Just Sold, or Open House postcards you need to send that week. Knocking out your marketing at one time each week gives you a lot more time to prospect, present and close – the three things closest to your bottom line.

Commit to the extra mile

As they say, it’s never crowded along the extra mile. With three months remaining, this is an ideal time to push beyond your commitment goals a bit. If your goal is to make 10 phone calls a day, consider what would happen over the next month if you pushed that goal to 15 calls a day?

Here’s a goal to add to your list that will provide long-term success and make things interesting, commit to adding at least one new person to your prospect list each day regardless of what it takes. This means if you’ve made 15 phone calls and some neighborhood cold calling, yet still don’t have a new person to add to your prospect list, you keep going until you do.

If you only committed to that goal for the next three months, it would result in over 90 additional prospects by the end of the year.

The truth is the bottom 80% of agents in your industry won’t be doing any of these things over the next 90 days. Many will look at how far they are from their goal and give up. Many will do the basics and continue to live commission check to commission check. It will be those of you who strike out and stay laser-focused who will end up on top this year, crushing your goals and kick-starting 2019 with passion.

Where do you want to be in three months? The top 20% or bottom 80%? What you do in the next three months will make all the difference in how your year ends and the new year begins.

Kick off your year-end goal countdown by ordering at least 100 Holiday postcards to send out to your Sphere and Farm!

Make sure you stay top-of-mind with the people that matter most!

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator

August $250 Gift Card Drawing Winner!

Sep 2, 2019

We have two winners!

A first place $250 Gift Card winner & a second place $100 Gift Card winner!

1. Congratulations Quantella Simmons-Kinard on winning the 1st Prize $250 ProspectsPLUS! Gift Card

Quantella shared the following feedback with ProspectsPLUS!,

“ProspectsPLUS! is my #1 go to for all of my postcard needs. The look nice, cost efficient, and ship fast!

Quantella’s latest marketing pieces she’s sent out include – Just Listed & Just Sold, Upload Your Own postcards.

2.Congratulations Amy Call on winning our 2nd Prize $100 ProspectsPLUS! Gift Card!

Amy shared the following feedback with ProspectsPLUS!

“The postcards are amazing!

I have always sent out Just Listed postcards. I recently was at a listing presentation, telling the couple I was one of the few agents that sent out postcards. The wife smiled and pulled out a “Just sold” postcard she received from me months earlier.

I was hired as their agent!

From this one postcard I closed the sale of that home, I ended up bringing the buyers to that sale as well, and I got the listing on the buyers home! I will continue faithfully sending “Just Listed” and “Just Sold” postcards!!!

Amy’s latest marketing pieces she’s sent out include – Just Listed and Just Sold postcards.

Take the lead from Quantella and Amy and send at least 100 marketing pieces to an area where you want more buyers or sellers!

You might also like:

Master the Art of Writing Listing Descriptions That Sell

Downsizing: How to Help Your Older Real Estate Clients

Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

How to Choose a Real Estate Website That Won’t Break the Bank

Aug 28, 2019

Once the ink dries on your business and marketing plans (including a budget), it’s time to take the next step on your journey to wild success as a real estate agent and choose a website.

All real estate agents need a website (with IDX), in our opinion.

If that sounds like a blanket statement, it is. But that doesn’t mean it’s not accurate.

Real estate agent websites offer far more than the ability for consumers to search for homes for sale. If done right, a real estate website offers content to help homebuyers and sellers learn about the process, tips on how to be prepared to buy and sell and lots of local information.

For the agent, again, if done right, a website offers lead generation and a spot on the world wide web for potential clients to get to know you.

We get it – you’re probably not flush with money at this point, and every penny counts until you get that first commission check.

So, we set out on a mission to find real estate website providers who won’t put you in the poor house yet offer attractive, feature-rich websites to help you launch your new business.

The “Sell Faster” Free Report is available under the Free Report tab on ProspectsPLUS.com.

Boomtown

Boomtown is basically a lead generator that sells websites with a CRM, mobile app and more.

And, since two of the tools you’ll need from day one includes a CRM and a website, you can’t go wrong with Boomtown’s offerings.

It’s also one of the quickest and easiest real estate websites to customize, which is ideal for the new agent.

Best of all, we know from personal experience that Boomtown’s customer service is second-to-none.

Agents who leave positive reviews for Boomtown sites say that the sites are easy to use. Complaints include that customization of the sites has limitations.

Pricing is not published on the company’s website. Vanessa Doctor at FitSmallBusiness.com was able to locate prices on a third-party website (as of March 2019). Prices vary according to which of the four plans you choose. We can’t vouch for the accuracy of these prices, however.

Main plan: $1500 setup fee and then $1500 a month.
Launch: $750 setup fee and $1000 a month. Doctor also found that subscribers to this package are required to spend $250 or more per month on pay-per-click advertising.
CORE: $1700 setup fee and $1300 monthly.
Team/brokerage package: The same price as the Main plan.

Placester

Placester offers a reasonably-priced IDX website, perfect for the beginning agent. At $99 a month, you can’t beat the price. Plus, it’s only $99 to set it up.

If you’ve joined the NAR, you’ll get an even better price. Right now, Placester is offering $59 monthly plan. You’ll find details at Placester.com.

The sites offer basic lead capture (which you can upgrade), IDX listing integration capability, tools to help with email marketing and more.

Positive reviews we found online mention:

“Easy to set up and use”
“Great looking professional templates”
“The standard templates are very clean and optimized for mobile”

While the low price is a big plus, some reviewers have found drawbacks and limitations with a Placester website:

“Difficult to contact customer service.” Complaints about poor customer service popped up frequently in agent reviews of the company that we read.
The basic site is “lacking highly in customization.” The same reviewer said that color themes are limited and “you are only able to choose from a limited selection of pages.”
“a canned theme website”
The “Can Cost Thousands” Free Report is available under the Free Report tab on ProspectsPLUS.com.

Easy Agent Pro

If you are seeking a robust lead generation website right out of the gate, check out Easy Agent Pro’s offerings. Called “Leadsites,” they offer a number of apps to help you with marketing and lead capture.

We like the “Brag Wall,” a brilliant way to share reviews from clients to Zillow, Yelp, Facebook and more.

From squeeze pages to Instafarm and done-for-you-blogging, Easy Agent Pro is one you should definitely check out.

We reached out to the company’s marketing manager, Lukas Termini, for pricing information. “The lowest price is $149, the “Basic package,” he said in an email.

“It’s usually recommended for brokers because it doesn’t have IDX. But $179 is the standard option most folks go with,” he added.

Considering what’s included in that $179, we think EAP wins, hands down.

Positive reviews we found online include:

“Features a bold, modern, fun design. Fun add-ons and tools available. Great squeeze pages for lead generation.”
“They make very impressive websites for a reasonable cost.”
“Easy Agent Pro EDUCATES you AND demonstrates with their own marketing program that they truly understand how Google Ranking works.”
“I have gotten more closings from having this website then I did in the previous 12 years using other website providers.”

And, on the flipside:

“Takes some setup and management”
“The only problem is you don’t own the website.”

We searched and looked for more than an hour for negative reviews of Easy Agent Pro sites and the company and those two were all that we were able to round up.

The second complaint, by the way, was from a real estate agent podcast in which the reviewer began his comparison of Easy Agent Pro and Placester by saying that “Easy Agent Pro is top on my list.”

Even if you finally settle on a DIY WordPress site, you’ll be one step ahead of the other newbies in your market.

Here’s wishing you much success as a real estate agent.

The “Get More Money” Free Report is available under the Free Report tab on ProspectsPLUS.com.

Download the Free Report, “9 Ways to Get More Money” and use it in all of your marketing (direct mail, emails), and on your website as an opt in.

Need help targeting the perfect niche of buyers or sellers? Use our mailing list too l to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

PLUS: When you have time…here are Free killer tools to help your success this year!

1. Become a Listing Legend Free eBook

2. “Get More Listings” Free Online Webinar

3. The 12 Month Done-For-You Strategic Marketing Plan

4. The Free One-Page Real Estate Business Plan

5. The Free Online ROI Calculator