Sandra recently sent out a Recipe postcard (shown above). For more information about this series, Click Here.
Congratulations, Sandra Leonard, on winning this week’s contest!
Sandra had the following words to say about sending out marketing from ProspectsPLUS!
“I have been using ProspectsPLUS! for about a year and love the tremendous selection of products and the ease of customizing to fit my mailing areas and clients. I love all of the emails keeping me up to date on offers and products to consider. I have been very pleased and think you will be too! Shipping, even directly to my lists, is always very quick!”
-Sandra Leonard
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
In today’s competitive real estate market, facts and figures alone won’t make you stand out.
Homebuyers and sellers are drawn to compelling stories showcasing your expertise and impact on others. Sharing real success stories from your career allows you to build trust, connect emotionally, and inspire potential clients to take action.
Reflect on Your Most Impactful Transactions
Think about the moments in your career that left a lasting impression. Did you help a first-time buyer navigate a competitive market? Or assist a homeowner in achieving a record-breaking sale in their neighborhood?
These impactful transactions demonstrate your skills and highlight your ability to solve challenges and deliver results.
The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
Position Your Client as the Hero
In every story you share, make your client the hero. Focus on their challenges and how you guided them to success. What problem did they face, and how did your expertise alleviate their stress?
Highlighting these emotional aspects creates a connection with potential clients who may face similar situations, making your services feel relatable and invaluable.
Diversify How You Share Stories
Success stories don’t have to be limited to testimonials. Explore creative ways to share them, such as:
Case studies that break down the journey step-by-step.
Blog posts or social media videos featuring client journeys.
Postcards showcasing “real-life” scenarios and outcomes.
These formats keep your messaging fresh and engaging while amplifying your value.
Why Stories Stick
Stories are powerful because they’re memorable and relatable. They humanize your brand and create a narrative that potential clients want to be part of.
By incorporating storytelling into your marketing strategy, you’re not just sharing your achievements—you’re inspiring others to trust you with their real estate goals.
Start crafting and sharing your success stories today, and watch your business thrive.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Direct mail remains one of the most effective ways for real estate agents to stay connected and generate new listings. However, an outdated or unfocused strategy can waste time and resources.
Follow this checklist with seven steps to give your direct mail campaigns a fresh start:
1. Define Your Target Audience
Pinpoint the neighborhoods, demographics, or homeowners groups you want to reach. A well-defined audience ensures your messaging resonates.
2. Create Clear Goals
The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
Decide what you want to achieve with your mailers—whether it’s attracting new listings, promoting just-sold properties, or generating brand awareness.
3. Choose the Right Message
Tailor your postcards, letters, or newsletters to address your audience’s needs. Highlight market trends, showcase success stories, or offer a free home valuation.
4. Invest in High-Quality Design
Professional, eye-catching designs make a strong first impression. Use clean layouts, striking visuals, and bold calls to action. ProspectsPLUS! offers multiple postcard designs in various nitches, saving you time on your marketing campaign.
5. Leverage Local Market Data
Incorporate stats on home prices, days on the market, or buyer demand to demonstrate your expertise and relevance to the community.
6. Consistency is Key
Commit to regular mailings to build trust and familiarity with your audience. Consider setting up a monthly or quarterly schedule.
7. Track and Adjust Your Campaigns
Monitor your campaign’s performance by tracking response rates, leads, and ROI. Use this data to refine your strategy and improve future mailers.
By revamping your direct mail strategy with these steps, you’ll create campaigns that engage your audience, drive leads, and position you as the go-to real estate expert in your area.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Matilda recently sent out a Market Update postcard (shown above). For more information about this series, Click Here.
Congratulations, Matilda Leka, on winning this week’s contest!
Matilda had the following words to say about sending out marketing from ProspectsPLUS!
“ProspectsPLUS! is my go to for my real estate marketing! The postcards, mailing lists, and contacts tools are the best. If you are looking to grow your leads and business, ProspectsPLUS! is the business partner you’ve been looking for.”
-Matilda Leka
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
As the real estate market evolves, staying ahead of the competition requires fresh and creative approaches to generate listings.
In 2025, agents who think outside the box will capture more attention and attract motivated sellers. Here are some innovative strategies to stimulate listings this year:
1. Host Homeowner Equity Workshops
Many homeowners are unaware of how much equity they’ve built. Host free workshops or webinars that educate homeowners on how rising home values could benefit them.
Highlight the advantages of cashing out equity to upgrade, downsize, or invest in new properties. Providing value-first education builds trust and positions you as the go-to expert when they’re ready to sell.
2. Create Targeted Neighborhood Market Updates
Take hyper-local marketing to the next level by producing customized video market updates for specific neighborhoods.
Use drone footage or short-form content to showcase local attractions, recent sales, and market trends. Post these on social media and use geo-targeted ads to ensure the right audience sees them. Personalized insights often spark interest in selling.
The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
3. Partner with Local Businesses
Collaborate with popular local businesses to offer exclusive discounts or co-host events. For example, work with a landscaping company to provide free consultations for homeowners preparing to sell or partner with a home stager for a community seminar.
Cross-promotion expands your reach and puts you in front of homeowners considering listing.
4. Launch a “Move-Up” Buyer Program
Target families looking to upgrade by offering a “Move-Up Buyer” program. Highlight the benefits of selling their home and transitioning to a larger property. Package this with preferred lender partnerships and exclusive listings to streamline the process and make it more appealing.
By embracing these creative strategies, you can differentiate yourself, provide value to homeowners, and drive more listings throughout 2025.
5. Leverage AI-Powered Predictive Analytics
Utilize predictive analytics tools that identify homeowners most likely to sell based on key indicators like length of ownership, equity growth, or life events.
Artificial intelligence (AI) platforms can analyze data trends to help you target potential sellers before they even consider listing. By reaching out to these prospects with personalized mailers or calls, you position yourself as the agent ready to assist when the timing is right.
6. Create “Pre-Market” Listing Groups on Social Media
Launch exclusive social media groups or pages for homeowners curious about listing but not ready to commit. These groups offer sneak peeks of market trends, buyer demand insights, and home preparation tips.
By fostering a community and providing valuable content, you build relationships and stay top-of-mind, ensuring that sellers turn to you first when they are ready.
These additional strategies will enhance your outreach and help you tap into hidden listing opportunities throughout 2025.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Joseph recently sent out a Just Sold postcard (shown above). For more information about this series, Click Here.
Congratulations, Joseph Bradley, on winning this week’s contest!
Joseph had the following words to say about sending out marketing from ProspectsPLUS!
“Great company and marketing materials. They sent me a beautiful package just for signing up. I look forward to using them again and again!!!
-Joseph Bradley
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
As 2024 winds down, it’s the perfect time to reflect on your accomplishments and use them as a springboard for the year ahead. Celebrating your wins—big or small—builds confidence, strengthens motivation, and sets the foundation for continued growth in 2025.
Take a look back
Start by reviewing your 2024 goals. What milestones did you hit? What unexpected victories came your way? Write them down and take a moment to appreciate the hard work that made those successes possible.
Even if you faced challenges or setbacks, recognizing the lessons learned and progress made is equally valuable.
Next, consider how these achievements can shape your goals for 2025. Ask yourself:
What worked well that I can build on?
Where did I exceed expectations?
What areas still have room for growth?
Build with your wins
Use these reflections to refine your strategies and set ambitious yet achievable targets. Celebrate your strengths and use that energy to fuel future aspirations.
Don’t forget to share your wins! Whether with your team, clients, or on social media, showcasing your progress boosts morale and positions you as a leader.
People are drawn to success, and your momentum can inspire others.
By acknowledging and celebrating the wins of 2024, you create a positive mindset that carries over into 2025.
Let your accomplishments remind you that success is a journey, and every step forward—no matter how small—paves the way for even greater achievements.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Regina recently sent a Market Dominator Trifold Newsletter (shown above). For more information about this series, Click Here.
Congratulations, Regina Harris, on winning this week’s contest!
Regina had the following words to say about sending out marketing from ProspectsPLUS!
“ProspectPLUS! is an excellent way to advertise! They have many options, and their marketing materials are exceptional! Very dependable and great customer service! I highly recommend ProspectsPLUS!” -Regina Harris
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
January is the ideal time to kick-start your real estate business for the year. While winter might seem like a slower season, strategic marketing efforts can help you generate leads, build connections, and position yourself for success.
Use this winter marketing checklist to make the most of January and maximize your leads.
1. Update Your Online Presence
Start the year fresh by updating your website and social media profiles. Highlight current listings, update market data, and add seasonal content to engage your audience.
2. Leverage Direct Mail Scheduled Campaigns
Reach out to your farm area with a scheduled postcard campaign. Include helpful homeowner tips with the Content Card scheduled campaign and stay connected to your community month after month without effort.
3. Create Valuable Content
Share blogs, newsletters, or videos featuring winter home maintenance information, market trends, and community updates. Providing value builds trust and keeps your name in front of potential clients.
4. Host a Winter Giveaway or Event
Engage your audience by organizing a winter-themed giveaway or sponsoring a local event. A free consultation, a home staging guide, or a gift card can attract attention and encourage leads to connect with you.
5. Follow Up with Past Clients and Prospects
Reach out to your sphere of influence with personalized messages. A quick call, email, or postcard wishing them a Happy New Year can rekindle relationships and generate referrals.
6. Plan for Spring Early
Begin strategizing for the spring market by identifying potential sellers and building your pipeline. The work you do now will pay off in the busy months ahead.
With this checklist, you’ll set yourself up for a productive January and position your real estate business for a strong year.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
As a new year begins, it’s the perfect time for real estate agents to set resolutions that elevate their marketing strategies and help them stand out in a competitive market.
By focusing on fresh tactics and consistent efforts, you can build stronger connections, generate more leads, and achieve greater success in 2025.
Here are six marketing resolutions every real estate agent should consider:
1. Embrace Consistent Branding
Ensure your branding—logos, colors, and messaging—is consistent across all platforms, from business cards to social media. A unified look builds trust and makes you instantly recognizable to potential clients.
2. Leverage Social Media Strategically
Commit to posting valuable, engaging content regularly. Showcase listings, share market updates, and highlight local events to connect with your audience authentically.
Focus on building your email list and creating value campaigns, like home maintenance tips, market insights, and personalized updates. Email is an effective way to nurture leads and stay top-of-mind.
4. Optimize Your Online Presence
Keep your website updated with fresh content, client testimonials, and SEO-friendly blog posts. A professional, user-friendly site is essential to attract and convert online visitors.
5. Utilize Direct Mail Marketing
Commit to using direct mail campaigns to target your farm area consistently. Postcards, market updates, and seasonal tips sent directly to homeowners can keep you top-of-mind and build trust with your local community.
6. Prioritize Community Engagement
Host events, participate in local activities, or sponsor community initiatives. Being active in your community builds trust and positions you as the go-to expert in your area.
By sticking to these resolutions, you’ll improve your marketing, deepen your relationships with clients, and grow your business in the new year.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 2025 Q1 Real Estate Marketing Guide
Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
Sandra had the following words to say about sending out marketing from ProspectsPLUS!
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
