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Tuesday, January 13, 2026

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Keep Those Listings Coming!
    And, here’s how to do it:
    1. By ensuring homeowners are thinking of you so they call you when they’re ready to list.
    2. Reminding people in your sphere that you’re the area real estate expert so they’ll refer you more often.
    3. Keeping the marketing activity going all year that will ensure you achieve your annual business goals.
    4. Completing a multitude of tasks that need to happen in your business in the most time-saving manner because “time equals money”.

    And, there is ONE THING that you can do that will help accomplish everything we’ve mentioned above,

    Schedule another recurring postcard campaign!

    Ready to launch your next postcard campaign and keep those listings flowing? CLICK HERE.

    What if You Haven’t Launched a Recurring Postcard Campaign Before?
    The Get More Listings Postcard Campaign is shown above. See more, HERE.
    There’s NO Better Strategy for Kicking off the Second Half of 2022 than with a Recurring Postcard Campaign!

    And, you can launch your campaign in just minutes.

    Here are 5 ways a scheduled postcard campaign can help you meet your goals for the second half of 2022:

    1. You’ll get More Done – now that your marketing is on auto-pilot, you can focus on other areas of your business.
    2. You’ll Stay in Continuous Contact – your sphere and farm will get the attention they deserve throughout the year so YOU get the listings you deserve.
    3. You’ll Stick to your Marketing Plan – you’ll reap the rewards that a long-term marketing campaign is proven to provide.
    4. You’ll Build New Relationships – you’ll cultivate new clients and expand your business and earning potential.
    5. You’ll Brand Yourself an Area Expert – through continuous touches you’ll become known as the neighborhood expert in a specific neighborhood or community.

    So Choose a campaign From one of our 10 categories listed below:

    SOI, Farm, Holiday, Absentee, Renters, Expireds, FSBO, Investors, Recruiting, Just Sold Follow-Up.

    And, remember, you don’t pay for each month’s mailing, until it goes out (and you can cancel or change your campaign at any time up until the night before each mailing – no penalties).

    To get started now and keeping those listings flowing, CLICK HERE.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

      Summer and books – why reading has its own season is a mystery. Perhaps it’s because we supposedly have more leisure time in the summer. You know, lounging by the pool, sunning ourselves on golden sands next to the sea, or lazing away the day in a hammock at home.

      We know that although real estate agents love to keep up with the latest book trends, and crave ways to improve their work-life balance and lead generation, they don’t have a lot of time to devote to reading longer works.

      So, we’ve narrowed down our choices to books that won’t take you months to finish reading but offer tons of value in as few pages as possible. 

      “The Dip: A Little Book That Teaches You When to Quit (and When to Stick),” Seth Godin

       “Winners never quit,” right? In “The Dip,” Godin makes the claim that it’s a “spectacularly bad piece of advice.”

      “Never quit wetting your bed?” he asks. Never quit “… that job you had at Burger King in high school?”

      His advice is to “… never quit something with long-term potential just because you can’t deal with the stress of the moment.”

      Content Card postcards, shown above, are on sale 10% off right now. Use promo code: SPHERESALE (offer expires 5.28.22). Click Here.

      For many agents, the stress of the moment may be that there’s no commission check on the horizon, or converting leads seems impossible.

      Don’t quit until you consider Godin’s “3 questions to answer before quitting.” 

      “The Dip” isn’t one of Godin’s more recent offerings, but we think it’s one of his best. At only 96 pages, it’s a quick summer read.

      Find it at Amazon.com and BarnesandNoble.com.

      “Getting Things Done: The Art of Stress-Free Productivity,” David Allen

      Another oldie but goodie, New York Times best-selling author David Allen shows the reader how to become better organized and, thus, more productive.

      A few of the reviews claim that Allen seems to be stuck in the past with some of his tips—advocating the use of actual file folders rather than using the cloud or your hard drive. Overall, however, he garners 4.5 out of 5 stars at Amazon.com with glowing reviews.

      Learn how to get things done in 352 pages. Heck, you can read this over at your Starbucks tomorrow morning.

      Find Allen’s book at BarnesandNoble.com and Amazon.com.

      “Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time,” Brian Tracy

      For me, it was picking up the phone to make that first cold call of the day. For you, it may be something else, but agents seem to all have one thing they need to do that they just don’t like doing.

      Brian Tracy has the cure with 21 strategies to get around procrastination. “Read the book, eat your frog by 10:00 a.m., and then feel free to find a restaurant that serves cocktails at lunch,” sums up Laura Vanderkam at FastCompany.com.

      Tracy teaches us how to avoid common distractions, especially prevalent when so many agents are working from home.

      All that, in 144 pages. 

      By the way, get the 3rd edition (published in April 2017) because it contains two chapters that the previous editions don’t offer.

      Buy Tracy’s book at Amazon.com and BarnesandNoble.com.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


      2. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

        Welcome to the real estate business. You’re joining more than 1.3 million other professionals, at varying stages of their careers.

        In fact, nearly 30 percent of agents in the U.S. have less than two years of experience (and the largest share of that group is aged 45 to 54), according to the NAR, so you are in good company.

        Your first few years in your new broker’s office will be an eye-opener. Some of your misconceptions about being a real estate agent will be corrected and you’ll hear conflicting advice on everything from how to generate leads to how best to construct your new website.

        We’ve gathered some of the most common misconceptions new agents harbor and dragged them into the glaring light of reality.

        By the way, since the majority of real estate agents are female, we’ll be using the feminine pronoun throughout. (Sorry guys).

        SOI scheduled campaigns shown above are on sale 10% off the first month. Use promo code: SPHERESALE (offer expires 5.28.22). Campaigns shown from left to right are Recipe I, Get More Listings, Quotes, and Inspiration Series, To see more campaigns, Click Here.

        Myth #1: Your broker is your boss

        Reality: One of the hardest habits that new agents find hard to break free of is the “employee mentality.”

        Sure, a handful of brokerages across the country hire agents as employees, but the vast majority of agents are independent contractors. They are, in reality, small business owners.

        As an independent contractor, working under a broker’s license, your broker is not your boss. She cannot (according to the IRS):

        • Direct and control your work
        • Tell you where and when to work
        • Dictate which tools you use or where to purchase supplies and services
        • Limit your ability to seek out business opportunities
        • Guarantee a regular wage amount
        • Provide employee-type benefits, such as health insurance, vacation or sick pay, or a pension plan. 

        As a small-business owner, you create your schedule, budget, marketing plan, health insurance, and anything else required of the typical small business owner.

        In other words, you are your own boss. The growth and success of your business are completely up to you.

        Build a robust SOI with the Free BusinessBase Tool, Here
        Myth #2: Your broker will provide you with leads

        Reality: This one goes hand-in-hand with Myth #1. Unless your broker is your employer, you can typically count out getting leads handed to you. 

        As a self-employed agent, you’ll need to drum up your own business and fill your own pipeline.

        How to start?

        • Get your real estate website up and running and fill it with hyper-local information
        • Offer to hold open houses for other agents’ listings
        • Fill your CRM with your sphere’s contact information and start calling them. Download the FREE Businessbase, HERE, for help building a robust SOI list. Then launch an SOI scheduled campaign, HERE.
        • Determine an area to start farming near where you live or in your own neighborhood. Launch a Farm scheduled campaign, HERE, to start branding yourself in the neighborhood.

        One of the biggest myths that the public holds about real estate agents is that anyone can do your job.

        Succeeding as an agent, however, requires far more than just getting your license. That being said, we know you can achieve success with the right tools and attitude.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


        2. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

          A couple of years ago I watched an online video about things that buyers do that “Realtors dislike”.

          The writer opens the video with this statement: “… there are things that buyers do that I absolutely hate.”

          Yes, those are her clients and potential clients she is talking about.

          To this day I still can’t quite wrap my head around why an agent would post something like this. Can you imagine the CEO of Olive Garden or JCPenney dissing his or her “bread and butter” in this manner?

          Instead of bemoaning the things that real estate consumers do that drive agents nuts, why not think about what agents do that drives them nuts and vow to not be like those agents?

          1. Work on your empathy

          When you’re empathic, you have “… the ability to sense other people’s emotions, coupled with the ability to imagine what someone else might be thinking or feeling,” according to Greater Good Magazine, published by the University of California at Berkeley. 

          If you feel yourself slipping into an empathy void, try to look at the situation from your client’s viewpoint. For example, the agent in the aforementioned video thought that her clients were being petty when they voiced displeasure about the color of the tile in the bathroom. 

          Take a deep breath and consider this:

          • These people are considering paying hundreds of thousands of dollars by going into decades of debt to purchase a home.
          • The down payment and closing costs alone most likely represent every penny they’ve been able to save for years. 
          • Re-tiling a tub surround can cost up to $4,000 according to the pros at Angie’s List. Tiling a walk-in shower costs from $2,500 to $5,000, but “some companies charge up to $10,000.”

          How long do you imagine they’ll have to save for that? Would you be willing to live with unpleasing aspects of a home for that long?

          There ya go! That’s empathy at work.

          Life Event Series postcards are shown above. To see more designs, Click Here. Send them out to older baby boomers and downsizing seniors.

          Need a baby boomer prospect list? Right now get the first 100 prospects on a baby boomer list for free with promo code: BOOM100.

          2. Avoid making excuses – for anything

          This may sound rude, but it’s nevertheless true: Real estate clients, unless they’re family or friends, don’t care what is going on in your personal life. They only care about ONE THING: buying or selling a home. 

          It’s not their problem that an agent’s teenage son is acting up and she had to miss an appointment to deal with him. 

          The most unprofessional thing you can do is proffer a lame excuse for not following through on something you promised. If life happens (which it does) and you can’t perform, hire someone else who can. Pay another agent in your office to do it. 

          3. Become an excellent listener

          In the digital age, the word “listening” encompasses both the spoken and written word. Nine times out of ten, not listening to a client will result in wasted time and frustration for you, your client, the listing agent, and the sellers. 

          Then there are the rest of the folks in the domino chain that might be affected, from the title rep to the lender to the inspector.

          Slow down, and take your time when speaking with or reading texts or emails from a client. 

          If you listen to your client, with empathy, if you always show up and refuse to make excuses, you’ll have a client for life.

          And they will be happy to share your name with others.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


          2. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

            Every industry has ineffective practices that should’ve been dumped long ago and real estate is no exception.

            Going into the summer listing season, let’s vow to leave these four dated real estate practices behind.

            1. Not making scripts your own

            Yes, I know I may get flack for this one but I’ll be brave and use it anyway.

            Do you have any idea of how many agents hound FSBO’s and expireds, using the exact same script?

            I’ve been the victim of these calls so I can tell you that, more often than not, those unsolicited callers were using the same script.

            Some delivered it better than others, but the words were always the same.

            I get that there are certain turning points in some scripts that work to get the homeowner rolling in the direction you want them to go.

            But even the best scripts don’t work if they are identical to every other agent in town or if they can’t be delivered in a natural way.

            Sale: Get the first 100 prospects on a baby boomer list for free (offer expires 5/17/22). Use promo code: BOOM100. Start here.

            2. Not customizing and localizing template websites

            Templates are just another version of scripts. How do consumers feel about your template emails, texts, and direct mail letters? “They are just basically form letters,” one homeowner told the Austin Business Journal.

            And what about the agents who spend time and lots of money on building a website that will hopefully generate leads and then not change the canned content that came with it?

            All that time and money spent creating it is wasted. The agents who don’t take the time to customize their sites are missing out on valuable opportunities, chief among these are organic traffic and trust-building.

            If you haven’t done so yet, make this summer the time you pay attention to your site, localizing it wherever possible, adding gorgeous local images, and using those testimonials for all they are worth.

            3. Take listings without the budget it takes to market them properly

            If you can’t afford to (or don’t want to) pay for a professional real estate photographer, virtual tours, and other marketing tactics, you are doing the seller a disservice by taking the listing.

            Perhaps you can work with buyers until you’ve built up enough of a budget to work with sellers.

            4. Not being social on social media

            In case you haven’t heard, posting your listings and open houses, ad nauseum, is annoying. Not only that, it just doesn’t get results.

            It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people.

            A new year will be upon us before we know it. Vow to leave the dated aspects of your business behind now and get a head start on taking your real estate business to the next level.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

            Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


            2. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The BusinessBase, SOI building system

            The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

            4. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            5. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Take a Listing Today Podcast

            Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

              Finding the time in a busy schedule to sit at a keyboard and pound out blog posts isn’t an easy task. If you’re looking for leads, however, building organic search traffic for your website is an integral part of a well-rounded lead-gen strategy.

              The best way to build this traffic is by blogging and promoting the posts, consistently.

              The best real estate agent blogs offer something for everyone. Yes, this includes buyers and sellers, but also those readers interested in home décor, gardening, DIY projects, and more. 

              Let’s go fishing for topic ideas.

              Internet sources you may not have thought about

              Answering common real estate consumer questions is a good place to start when making a list of blog topics. You know the basics, such as “Should I sell my home before buying another?,” “What renovations should I make before selling?” and “What credit score do I need to buy a home?”

              Sure, these are common questions and, yes, they should be answered. But there are so many other topics that real estate consumers may find interesting.

              The Farm, Animals I Series is shown above. To see more, Click Here.

              Check out the Porchlight section at Zillow.com. They haven’t updated the section in about two years but there are so many posts there you’ll have no trouble finding evergreen stuff to help inspire you:

              • Interviewing Real Estate Agents: Best Questions to Ask Listing Agents
              • How to Reduce the Stress of Selling a Home
              • What Is Escrow?
              • How much is a down payment for a house?

              You’ll find more ways to get your creative juices flowing at Redfin.com:

              • How to Avoid a Delayed Closing
              • How Much Does it Cost to Stage a House?
              • How to Calculate the Square Footage of a House
              • 4 Low-Cost Remodels That Increase Home Value

              Find additional topic ideas at magazine.realtor, Better Homes & Gardens Real Estate, and realtor.com.

              Online shopping for blog topics

              Love it or hate it, Amazon.com seems to offer something for every shopper. Including you. But what you’ll be looking for won’t cost you a penny.

              When seeking consumers’ pain points so that you can help solve them, you can’t go wrong with Amazon’s best-selling products list.

              For instance, right now, the second-best-selling product in the Home and Kitchen category is liquid ant bait. How about a blog post for the homeowners in your CRM on how to get rid of ants?

              Get hyper-local

              Even real estate buyers and sellers enjoy local content. It’s also one of the best ways to build organic traffic.

              If your city boasts a regional magazine, head straight to its website to mine for topic ideas. For example, Austin, Texas is home to Austin Monthly magazine. Here’s a sample of some articles that would make excellent hyper-local blog fodder:

              • 15 Free Things to Do in Austin this April
              • Austin’s Top Doctors for Kids 2022
              • Five Essential Gardening Shops in Austin

              Hyper-local blog posts, most of all, make you appear to be connected to and knowledgeable about the community you serve.

              Ok, you’ve found some topic ideas. You’ve written and published your blog posts. Don’t skip the last step: push those posts out on social media, linking back to your website.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

              Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


              2. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The BusinessBase, SOI building system

              The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

              4. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              5. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              6. The Take a Listing Today Podcast

              Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                One of my agent friends, a veteran of the industry, once told me that to get agents to attend her broker opens, she would serve food. Not cookies and coffee, but actual buffet-worthy goodies. Now, this was way before serving food at these events became commonplace. 

                She explained that not only do agents appreciate something to munch on early in the morning but that they also LOVE anything that’s free.

                If you’re among the freebie lovers in the industry, take a look at the following list of free stuff that’s perfect for real estate agents.

                1. DottoTech Videos on YouTube

                Thanks to the amazing Melissa Zevala’s website for information on this freebie. Hosted by Steve Dotto, these tech videos seem custom-made for the real estate agent.

                A random sampling of his YouTube channel’s home page finds videos about Google Maps, Google Docs, Zoom tutorials, graphics tutorials, and more. If you’re searching for anything regarding tech, content creation, and productivity, stop by Dotto’s channel.

                The Looking For Listings scheduled campaign is shown above. To see more, Click Here.

                2. Zoom

                Ok, so it’s not new. It is, however, among the coolest and most useful freebies an agent can have. Virtual appointments free the busy agent from the time suck that is driving all over town to visit clients in person.

                “We’ve seen clients take multiple listings a day [via Zoom], and never leave their house. That’s amazing,” says Brian Icenhower at therealestatetrainer.com. He also suggests using Zoom for client check-ins, especially listing clients.

                “Simply share your screen and show your clients the numbers firsthand! This is huge for your customer service, and a huge value add for your clients.”

                Zoom offers several pricing packages and the lowest price one (which is free) includes:

                • Hold as many meetings as you want with a 30-hour time limit per meeting (yes, the website says “30 hours”).
                • Group and private chat
                • The ability to host up to 100 participants

                See the rest of what comes with the free package at zoom.us.

                3. Canva

                Created in Australia and launched in 2013, Canva is hardly a piece of new technology. And at almost 20 years of age, it’s hard to believe that most of its functionalities are free.

                A graphics creation app, or as Dotto calls it, a “template-based graphics app,” Canva is ideal for creating presentations, fliers, graphs and charts, social media graphics, business cards, photo editing, and more.

                If you’ve never used Canva, you’ll be happy to know that online tutorials abound. Canva, in fact, has an entire library, known as their “design school,” that you’ll find at canva.com. Need more? Head on over to YouTube.com.

                Once you create a direct mail piece on Canva you can upload your design to ProspectsPLUS! to mail out. To make sure you have the correct dimensions to upload to ProspectsPLUS! check out this easy how-to.

                While the above freebies are quite well-known, we’ve learned that they’re highly recommended among real estate agents. If you have never used them, check them out!

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


                2. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The BusinessBase, SOI building system

                The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                4. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                5. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Take a Listing Today Podcast

                Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                  When real estate consumers visit your website they are typically searching for three things:

                  • Listings
                  • Knowledge of the selling/buying process
                  • Information about what it’s like to work with you

                  The latter includes answers to certain burning questions common among these visitors, such as will you sell their house for what it’s worth and in the time frame they desire? Will you make the process smooth and easy for them? 

                  Oh, you may be thinking, “so all I have to do is fill my website with my sales stats, my tenure in the business, and brag about community expertise.”

                  Nope. It’s not that easy

                  We live in a world where consumers are overly bombarded with sales pitches and have learned to not only tune them out but to distrust them.  

                  Tell them until the cows come home that you’re the “neighborhood expert” or the king or queen of local real estate and they may or, more likely may not, believe you.

                  Steer them to a website full of helpful information that shows your expertise and provides a sprinkling of strategically placed client testimonials that prove your real estate chops, and now we’re talking.

                  How to choose testimonials that will attract buyers

                  It’s easy to get carried away when posting testimonials to your website. Many agents post all of their positive reviews, which results in a TLDR (too long, didn’t read) situation. The visitor becomes overwhelmed and, if they read any of them, it will most likely be the first three or four listed.

                  Many visitors won’t read any of them.

                  Real Estate Times Series is shown above. To see more, Click Here.

                  If you’re wondering which of your testimonials have the most power with consumers, take a look at these takeaways from NAR’s Homebuyers and Sellers Generational Trends study:

                  • “… an agent who is honest and trustworthy” is the most important criterion used when homebuyers choose their agent.
                  • When working with a buyers’ agent, helping them understand the buying process “… was most beneficial to buyers 30 years and younger at 84 percent and for buyers 31 to 40 years at 71 percent.”
                  • When asked about the most important benefits their agent provided, 61% said that their agents “Pointed out unnoticed features/faults with the property.” Slightly less than half appreciated their agent’s ability to negotiate “… better sales contract terms.” 

                  You can find NAR’s entire study at nar.realtor.

                  Now, go through your buyer testimonials and select only those that mention the aforementioned. For instance: “Jack helped us understand the entire process, from start to finish.” 

                  Testimonials to attract sellers

                  Now you’ll want to do the same with your testimonials from sellers. 

                  When choosing an agent, homeowners look at the agent’s reputation, evidence of honesty and integrity, and the agent’s knowledge of the seller’s neighborhood.

                  Once they choose a listing agent, they expect the following: 

                  • the agent to get the home sold within the client’s timeframe
                  • their agent to suggest an appropriate and competitive listing price
                  • the agent to aggressively market the home to buyers

                  Finally, go through all of your testimonials to find the very best, either buyer or seller. This is the one you’ll want to place, prominently, above-the-fold on the home page of your website.

                  The rest can be sprinkled on your other pages.

                  Sure, there’s a time and place for self-promotion, but when every page of your website is devoted to describing your accomplishments you become the Selfie King or Queen of real estate.

                  Skip the self-hype and let your past clients speak for you.

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                  Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


                  2. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The BusinessBase, SOI building system

                  The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                  4. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  5. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  6. The Take a Listing Today Podcast

                  Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                    According to economists surveyed by the Wall Street Journal, they think there’s a 28% chance of a recession within the next year. This figure, by the way, is up from last year’s prediction of a 13% chance of a recession.

                    If you don’t think that your clients and potential clients are worried about a coming recession, did you know:

                    In a recent CNBC poll, “81% [of U.S. adults] say they are concerned the U.S. will face a recession in 2022.”

                    So, what will you say to your clients and potential clients when they express hesitancy to jump into the real estate market because they’ve read there’s a recession coming?

                    Here are some pointers to keep their confidence high.

                    Real Estate Times Series is shown above. See more, Click Here.

                    Can’t fault the housing market this time

                    Economists state that it won’t be a faltering housing market that causes the possible 2022 or 2023 recession. Instead, if it happens, they expect it to be triggered by the Fed’s efforts to curb it.

                    Those efforts to get prices under control come with a risk: “… the central bank will do too much, sinking the economy in the process,” according to Matt Egan at CNN.com.

                    Economists point to the differences between the market in 2008 and today. Think back to the Great Recession. That housing bubble, economists agree, was caused by the easy access to mortgages. 

                    Today’s market is influenced by supply and demand and, “… this time around, household finances are stronger and home values remain at historic highs,” claims Alcynna Lloyd at BusinessInsider.com.

                    So, how does this knowledge calm your clients’ nerves?

                    According to experts, there will be no housing bubble to explode in their faces. Therefore, remind them that anyone with a heartbeat could get a mortgage prior to the Great Recession. Today, lending rules are much more stringent, leading to far more qualified buyers looking for homes.

                    Finally, not all recessions are like the recession of 2008 and a recession doesn’t automatically equal a housing crisis.

                    Homeowners have nothing to worry about

                    If a recession comes to pass, homeowners should ride it out quite well.

                    They’re also sitting on a ton of equity right now – equity that isn’t likely to dissipate during the forecasted recession. 

                    Huh?

                    During the five recessions prior to the 2008 recession, home prices actually increased. 

                    Overall, the jobs market is so strong right now that a recession is unlikely to impact home prices and, thus, values.

                    If we listen to the experts, your clients have nothing to worry about when it comes to the real estate market. Don’t let them buy into the media hype and you’ll keep them in the market.

                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


                    2. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The BusinessBase, SOI building system

                    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                    4. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    5. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                    6. The Take a Listing Today Podcast

                    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                      On Sunday, May 8, 2022, we celebrate Mother’s Day.

                      Women comprise 64% of the population of real estate agents in the U.S., according to the NAR, and  60% of licensed brokers. 

                      With 57 as the median age of a real estate agent, it’s safe to say that among the ranks, there are lots of moms.

                      So, to all of the mothers out there, I wish you an early Happy Mother’s Day!

                      How the holiday got its start

                      Although it’s easy to assume that Hallmark created this holiday, it did not. In fact, this annual celebration of motherhood has an interesting path.

                      It was the brainchild of Anna Jarvis who was seeking a way to pay tribute to her mother as well as mothers across the globe.

                      A tireless campaign

                      Jarvis’ mother, who gave birth to 11 children had a dream that someone someday would found a memorial to mothers commemorating them for their service. 

                      Jarvis, along with her supporters, started a letter-writing campaign to city officials. She also spoke frequently on the topic at her church.

                      However, nobody was interested in Mother’s Day. But, she kept at it and, in fact, was able to get assistance from John Wanamaker, a Philadelphia philanthropist.

                      It took them two more years to make West Virginia, Jarvis’ home state, the first in the nation to set aside a day to honor mothers.  

                      Four years later President Woodrow Wilson made Mother’s Day an official national holiday and set aside the second Sunday in May just for moms.

                      Retail hijacks another holiday

                      What should have been a happy ending for Jarvis turned to frustration when retailers jumped on the holiday as a way to increase their profits. From florists to chocolatiers to gift card retailers, Mother’s Day became a retail holiday.

                      An ironic twist

                      Anna Jarvis felt that her mother’s idea had been hijacked, so she decided to throw her energy into a campaign to have the holiday rescinded. She organized boycotts and spent the rest of her life campaigning to have Mother’s Day repealed.

                      Regardless, of how the story ended for Anna, I truly enjoy celebrating Mother’s Day and honoring the mothers in my life.

                      If you’re interested in sending out a celebratory greeting to the mothers in your sphere, there’s still time. Send Mother’s Day postcards out first-class mail by April 29th to ensure they arrive in time.

                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


                      2. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The BusinessBase, SOI building system

                      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                      4. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      5. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                      6. The Take a Listing Today Podcast

                      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                        The odds of winning a Powerball lottery jackpot are 1 in 292.2 million.

                        The very best professional baseball player hits the ball once for every four attempts. This means that the crème of the crop succeeds only one time out of four.

                        Life is full of numbers games, but is the practice of real estate one of them? Old school agents were told by their brokers that, yes, real estate is nothing but a numbers game. Younger agents, however, are challenging that idea.

                        The Old Days

                        Back in the day, new agents fresh out of real estate school, if they were lucky enough to hang their licenses with a broker that offered training, were typically told to determine something along the lines of the following:

                        • How many cold calls does it take to get a contact?
                        • How many contacts does it take to get an appointment?
                        • How many appointments does it take to get paid?

                        While this is great information to have, it was challenging for new agents, with no history of lead generation, to determine any of that. What the brokers were getting at, though, is that real estate is a numbers game. Figure out the numbers and you win the game.

                        The Looking For Listings Series is shown above. To see more, Click Here.

                        Some of those numbers could be pretty hairy, especially for inexperienced agents with no sales skills. How disappointing it was to learn that it might take upwards of 100 cold calls (or “smiling and dialing” as it was known) or door knocks just to get one lead.

                        Then, it may take another big number of “touches,” over a significant time period, to convert that lead to a sale.

                        Jun Choo, Senior Vice President, Buyer and Seller Products at Zillow Group, is a firm believer in real estate’s numbers game label.

                        I spoke with him a few years back and he claimed that once an agent determines how much money she wants to make, she then needs to figure out the numbers required to obtain it.

                        “The average agent makes $35,000 a year” he begins. “. . .to get that, your average commission will need to be about $6,000, one closing a month, with 12 transactions a year,” Choo continued (I believe he is assuming a 50/50 broker split.)

                        “Then the question becomes: to reach that goal, how many prospects do you need in your database?”

                        So, even though Choo is not from the old school, he still finds that keeping track of your numbers pays off.

                        How many leads you need also depends on how well you convert them, he said.

                        “On average, four percent will convert,” he explains. “Online leads will be less while referrals will be more,” Choo continued.

                        He went on to figure that the agent in his scenario will require 300 leads over the course of a year, or 25 a month.

                        That is “the reason this is a numbers game,” Choo claimed. “You can challenge the assumptions, but this is just math.”

                        Today

                        Times have changed, according to Darrin Persinger of Productivity Junkies. He claims that “Real estate is not a numbers game. It’s a relationship business.” Well, that sounds nice, but what does it mean?

                        “It’s not about how many calls you made today it’s about, did you connect with anyone?” asked Persinger. He likens the old school numbers game concept to “A woodpecker that pecks one time on a thousand trees.”

                        He then goes on to further poo-poo the “numbers game,” and provides the readers with an alternative involving their sphere of influence, but a numbers game nonetheless.

                        Sigh.

                        Basically, what has changed is the daunting number of cold contacts that agents of yore had to make to get a deal. With technology, that number is whittled down to where agents are now making warm contact with lots of prospects at once – think social media here.

                        It appears that lead generation truly is a numbers game. As we’ve seen by those that insist it’s not, it always comes back to numbers. Ignore them if you like, but they aren’t going away.

                        Start now getting the numbers game working in your favor.

                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


                        2. The Free 12 Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        3. The BusinessBase, SOI building system

                        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                        4. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        5. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                        6. The Take a Listing Today Podcast

                        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                          The Spotlight Feature Property Magazine is shown above. To see more, CLICK HERE

                          While it certainly feels like everything we do in today’s world is digitized, printed marketing is a powerful medium with an impressive 29% average ROI.

                          In fact, many organizations are returning to print options as a facet of their overall marketing approach. Personalized magazines have a long history as an effective strategy to build brand trust and loyalty.

                          And, real estate professionals are beginning to understand this and use this unique tool to engage their audience and create relationships.

                          1. Branding sets the stage

                          Digital tools can help professionals reach a broad audience, but a personally branded print magazine is a way to create an entire atmosphere that engages readers through multiple senses.

                          A magazine can sell more than just a few properties—it can also sell the lifestyle and vibe of the property and neighborhood. People build emotional connections with homes they can see themselves thriving in, and placing a curated, personalized magazine in front of them helps them visualize the life they want.

                          The Spotlight Magazine Back Cover. Learn more, HERE
                          2. Cuts through the online noise

                          Internet listings can potentially reach a global audience, but getting lost in a vast online crowd is easy to do. Standing out is a challenge in a sea of listings.

                          Many customers respond positively to what feels like a personalized touch—and that’s where your branded magazine shines. By incorporating local activities and businesses into your magazine you can deliver an experience that feels tailored to the reader and the local area.

                          Online marketing is so ubiquitous that it becomes overwhelming, and many people tune it out. In a branded magazine, your personal showcase is part of an overall story and is far more likely to make an impression.

                          3. Partners well with other marketing

                          Personally branded real estate magazines are not the opposite of digital or social media marketing; they are the partner to it. A magazine is a tangible asset that can give potential clients something physical to browse through and engage with.

                          Links within the magazine can direct them to virtual tours, photos, and more. Pairing branded print magazines with online resources can deliver a more holistic experience for clients.

                          4. The link to luxury

                          Luxury listings often have many amenities, but simply listing them off is not very attractive. Many potential clients in the luxury market actually expect branded print magazines to be available and view them as a sign of exclusivity.

                          A tailored, slickly photographed magazine communicates that this property or area is truly something special, and now that the client has discovered it, they will want to be a part of it.

                          5. Lasts long after it’s received

                          Real estate magazines can be long-lasting gifts that keep giving. Even though the properties listed inside may have long since sold, the magazine can continue to deliver leads and positive engagement.

                          The ‘story’ that the personally branded magazine tells will still draw clients in. Additionally, statistics show that magazine media can create more positive feelings than other media types.

                          Personally branded real estate print magazines add value to clients by delivering relevant and helpful information.

                          This type of marketing also cultivates a memorable and trusting relationship. Consider integrating The Spotlight, Feature Property Magazine, and/or Homes & Life Magazine into your portfolio of client outreach for a cost-effective way to drive listings and increase meaningful engagement.

                          To send out The Spotlight Magazine or Homes & Life Magazine or learn more, click the “See Your Magazine Now” yellow button below.

                          Watch This Video Below to Learn How to Easily Send Out a Homes & Life and The Spotlight Magazine!

                          PLUS: When you have time…below are some marketing tools to help support your success.


                          1. The Free 12 Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          2. The BusinessBase, SOI building system

                          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                          3. The Free Interactive Real Estate Business Plan

                          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                          4. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          5. The Take a Listing Today Podcast

                          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

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