Friday, March 29, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Donna recently sent the Just Sold postcard (shown above). To see more designs from this series, Click Here.


    Congratulations, Donna Caccioppo on winning this week’s contest!

    Donna had the following words to say about her success sending marketing out from ProspectsPLUS!,

    “I have been using ProspectPLUS! for years. I love the tools they have to design your own marketing materials. As we all know, nothing is perfect, and mistakes happen from time to time, but the few times they have occurred, ProspectPLUS! immediately resolved the issue to my satisfaction 100%. I will continue using them for all of my real estate needs!! Thank you, ProspectPLUS! for providing excellent customer service!!!”
    – Donna Caccioppo



    Donna, thank you for your amazing comments, and congratulations on your recent sale spectacular sale! Wow!

    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
    What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
    • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
    • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
    • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
    • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

    HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave a review on Google, HERE.
    Leave a review on Facebook, HERE.

    *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

    Don’t forget to watch out for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


    The Take a Listing Today Podcast


      QR codes are everywhere—in magazines, on supermarket shelves, and even in TV ads.

      While QR codes (quick response codes) have been around since 1994, they have only recently become an integral part of advertising and marketing for businesses.

      Fast forward to 2022—QR codes are more ubiquitous than ever in business marketing. But can QR codes be an effective marketing tool in real estate? You bet!

      Here are five ways to effectively integrate QR codes into your real estate marketing.

      1. Hyperlink Your Signs

      Most smartphones can read QR codes and immediately route the user to a landing page or website.

      Listing your agent website on the For Sale sign may generate some online traffic, but placing a QR code on the sign, as well, is more efficient. It will quickly send potential buyers directly to where you want them, such as an appointment signup form.

      2. Show the House to Anyone, Anywhere

      QR codes enable prospective buyers to instantly arrive at a virtual tour they can take anytime, anywhere.

      Real estate agents can use virtual tours to show homes to a limitless number of people any time, day or night.

      More people are buying homes they have never seen in person than ever before. QR codes bypass several steps and funnel people exactly where they want to go.


      Call To Action Postcards with QR Code free offer URLs added. See more designs, HERE. Add a Free QR Code to your Photo Gallery, HERE.


      A strong call to action is the foundation of high ROI marketing.

      Use a QR code on your marketing as a quick and easy way to send people to a free home market analysis offer.

      Check out the Call to Action Series of postcards for done-for-you templates that have free offers already included, HERE.

      3. An Interactive Aspect in Advertising

      Adding a QR code to a traditional tool like a business card adds dimension and fully engages prospective buyers’ attention.

      In the last three years, nearly three-quarters of people surveyed stated they turned to their phones to gather information before making a purchase. For many, a smartphone is an indispensable tool that can help them compare and contrast home features and details. Even in-person visitors will scan a QR code to ‘revisit’ the home later.

      4. Make Mailers More Dynamic

      Recent studies show that 70% of consumers say mail is more personal than the internet and 40% say they will try a new business after they’ve received direct mail. Clearly, direct mail marketing continues to be one of the most effective ways to generate interest.

      Recipients who receive your direct mail piece now have an opportunity to capture your QR code and store your contact information for future use.

      Additionally, QR codes on direct mailers can deliver critical information to real estate agents, who can then capture this data and determine the campaign’s effectiveness.

      5. Gather Feedback for Retargeting

      Placing a QR code at a home showing or after bringing buyers in for a tour can encourage more honest feedback about what worked and what didn’t.

      Potential clients may be reticent to talk in person and prefer leaving their impressions online. A QR code that takes people directly to a simple feedback form offers the opportunity to gather essential data, leading to more conversions.


      Get More Listings II Postcard with QR Code contact info added to front & back. See More designs, HERE. Add a Free QR Code to your Photo Gallery, HERE.


      Adding QR codes to your marketing toolbox can help you reach a wider audience and connect buyers and sellers more quickly. QR codes allow people to skip extra steps, saving time and making them more likely to complete the action or task.

      Power up your current marketing tools like business cards and postcards with a QR code.

      In the most competitive housing market in years, QR codes could give you the edge you need to beat out the competition and close the deal.

      HOW-TO: Watch the “How to add a QR CODE to Your Marketing” Video, Below.

      FOR YOU: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


      2. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


        Michelle recently sent a Just Sold postcard (shown above). To see more designs from this series, Click Here.


        Congratulations, Michelle Huffman, on winning this week’s contest!

        Michelle had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “Simple, great customer service, good quality, and it works! Highly recommend for your marketing needs”.

        – Michelle Huffman


        Michelle, congratulations on your recent sale, and thank you for your generous words of support!

        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
        What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
        • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
        • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
        • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
        • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        The Take a Listing Today Podcast


          We recently conducted a survey asking real estate agents nationwide if they were on track to meet their 2022 goals.

          The results were surprising.

          16.8% said they will surpass their goals. 25.5% said they will meet their goals, 21.7% said they will be within 20% of their goals, but a resounding 36% of agents stated they may not even get close to hitting their goals.

          We Want to Help with the Following Free Resources

          The following are three tools that will help you lay the foundation for some attainable six-month goals and then help you stay on track for the rest of the year.

          As the late Yogi Berra has said, “If You Don’t Want to End up Someplace Else you need to
          know where you’re going”.

          Unless, of course, you want to spend the rest of this year flailing about for leads, clients, and income.

          Therefore, decide on your six-month goal to shoot for achieving by year’s end. Whether that’s a specific GCI or a certain number of closed deals, this goal should define how you run your business for the remainder of the year.

          And, how about making a vow that the journey to that destination is one that you enjoy regardless of where the market goes?

          Learn from the Past and Build for the Future

          To get started, dig out your business plan from the beginning of the year and take time to ask yourself some questions:

          • Did you reach your goals for the first half of the year?
          • If not, why? Were they unrealistic, not clearly defined? Understand why.
          • What is within your power to change so that you hit your year-end goals?

          Then, get clear on how many contacts you need to make to get the closings required to hit your income goal.

          The free One-Page Business Plan is a quick and easy way to figure out what you need to do every week to reach your year-end income goals.

          Just plug in a few easy numbers, and you are pointed to the weekly contacts, listing appointments, and closings needed to make your income goals a reality.

          6 Months of Marketing Strategies Made Simple

          Another survey question that we asked agents was what marketing challenges consumed most of their time on a monthly basis.

          39.5% of these agents stated that “deciding what to focus on each month” was their biggest time stealer. The second highest response at 27.2% was, “creating new marketing materials”.

          This is not the first time we’ve heard these responses to this question. That’s why we created the 2022 Real Estate Marketing Planner (and made it available to you for free).

          The 2022 Real Estate Marketing Planner is a powerful guide that defines what marketing to do and when. This planner offers a monthly calendar with holiday observances and weekly SEND, CALL, SEE activities.

          Four key market segments are included in the weekly plan: Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence, along with their recommended corresponding campaigns.

          Set Your Marketing Budget Based on Revenue Goals

          Determining how much to allocate for your 6-month marketing budget can be challenging. However, understanding this number can dramatically increase your chances of achieving your bottom line.

          The Free Online ROI Calculator, allows you to discover how much to
          spend on your marketing based on your revenue goals.

          Outlining your goals and how you will reach them financially is the backbone of any successful real estate business plan.

          The time is now to let go of areas you fell short of your business goals in the first half of this year and move forward armed with the resources and a plan to dominate for the rest of this year!


          PLUS: When you have time…below are some more marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


          2. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          3. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          4. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here