Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

This Week’s ProspectsPLUS! 5,000 Reward Point Winner is Sharon Dudley!

Jul 6, 2023

Sharon recently ordered copies of the Homes & Life Magazine, personally branded for agents, shown above. To see more, Click Here.

Congratulations, Sharon Dudley, on winning this week’s contest!

Sharon had the following words to say about her success sending marketing out from ProspectsPLUS!,

“I have used ProspectsPLUS! for many postcards and have recently received the magazine. It is absolutely perfect to send to homeowners looking to sell. This company has been the best, and I have used a lot of different companies for postcards and marketing. They are very reasonable with their prices as well.”

-Sharon Dudley

Sharon, thank you sincerely for your support of ProspectsPLUS!. We deeply appreciate your trust and commitment to our brand.

Don’t Forget to Enter For Your Chance to Win 5,000 ProspectsPLUS! Reward Points! (see how below)*

ProspectsPLUS! Rewards Points are part of an incentive program for prospectsplus.com customers.

Not only can you win PLUS! Points in our weekly contest, but you can also get PLUS! Points by unlocking various achievements on ProspectsPLUS.com, like placing a postcard order, purchasing a mailing list, or scheduling a campaign.

PLUS! Points can then be redeemed at any time for an account credit to be used at check out (at a rate of 1 point = $.01). To learn more about our rewards program, Click Here.

HOW TO ENTER NEXT WEEK’S CONTEST: Just leave a review or feedback on your experience using ProspectPLUS! you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

This Week’s ProspectsPLUS! 5,000 Reward Point Winner is Susan Lagle!

Jun 30, 2023

Susan recently sent a postcard from the Looking For Listing Series, shown above. To see more, Click Here.

Congratulations, Susan Lagle on winning this week’s contest!

Susan had the following words to say about her success sending marketing out from ProspectsPLUS!,

“Everything I have ever ordered comes quickly and is of great quality – it looks very professional. Thank you ProspectPLUS!”

-Susan Lagle

Susan, thank you sincerely for your support of ProspectsPLUS!. We deeply appreciate your trust and commitment to our brand.

Don’t Forget to Enter For Your Chance to Win 5,000 ProspectsPLUS! Reward Points! (see how below)*

ProspectsPLUS! Rewards Points are part of an incentive program for prospectsplus.com customers.

PLUS! Points can then be redeemed at any time for an account credit to be used at check out (at a rate of 1 point = $.01). To learn more about our rewards program, Click Here.

HOW TO ENTER NEXT WEEK’S CONTEST: Just leave a review or feedback on your experience using ProspectPLUS! you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

How to Nurture Your Home Buyers through a Tough Market

Jun 29, 2023

If ever there was a time that your real estate clients needed your experience and expertise to lean on, it’s right now.

At this point, to say the real estate market is confusing the daylights out of them would be an understatement.

Right now, consumers feel it’s a great time to sell a house (although too few are doing so) and a lousy time to buy one. (Fannie Mae Home Purchase Sentiment Index, June 7, 2023)

Housing analysts are now describing the market as “resilient.” Keep that word in mind because it may become your mantra when discussing all things real estate-related.

Now is the time for all good agents to put themselves in their client’s shoes. Listen more. Nurture more. Help them, counsel them, and go to battle for them.

There’s so much to learn

As you know from working with clients, buying a home brings confusion, fear, and excitement. It’s an odd combination, but there you have it.

Think back to when you bought your first home. If you weren’t an agent, you can probably relate to how homebuyers feel.

Keep that memory alive so you can better relate to your first-time buyers or any client feeling anxiety over the process.

If you don’t hold buyer consultations, now would be a good time to start. These get-togethers not only offer counsel to your homebuying clients but help you as well. A knowledgeable client is the best type to have.

Go step-by-step into explaining the purchase process and what they can expect from you. Keep the jargon out, if possible, and use simple language to ensure they understand.

Ask questions and then listen to the answers.

Keep in touch

Responding as quickly as possible to calls, texts, and emails from your buyers will go far in allaying some of their stress and providing memorable customer service.

Even if there’s no news about the transaction, reach out to them and let them know you’re still working hard from your end.

In fact, everything you do with your buying clients, from beginning to end, should be another step to building a foundation for a long-term relationship.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

No Client Should be a “Former Client.” Five Strategies to Reconnect

Jun 26, 2023

Nurturing. It’s the most effective method of moving leads and prospects through the sales funnel. Do it right, and you end up with clients who, if nurtured, can provide you with referrals.

Nurturing your past clients requires reconnecting with them consistently after the transaction.

1. Ensure that your customer service is unforgettable

No, you don’t need to present them with a whirlwind trip worldwide at closing. It’s the small things that, when added up, will leave the best impression and one that will last far into the future:

Keep probing, gently, until you fully understand their wants and needs.
Return calls as quickly as possible.
Reach out consistently to keep them abreast of the transaction’s process or see how they’re doing and if they have any questions or concerns.
Listen to your clients—really listen.
Let them know, in word and deed, that they are never alone during the transaction.

2. Keep them abreast of the latest local housing market news

Create a customized housing market news report template to send to former clients quarterly, semi-annually, or annually.

Homeowners love to know how their home is holding or not holding its value. Keep it simple to understand by using lots of visuals.

3. Just Listeds and Just Solds

Be alert for just listed or sold homes in your former clients’ neighborhoods. This is the perfect time to reconnect and show that you’re keeping abreast of local real estate. You’ll find some brilliant Just Listed and Just Sold postcards right here.

4. Celebrate with them

Hopefully, you’ve kept track of important dates in your former clients’ lives. This includes birthdays and anniversaries (especially the anniversary of when they purchased their home).

Mark those dates to send a small gift to the former client’s office.

Why the office?

Ask anyone who has received a bouquet of flowers at work how many of their co-workers asked who they were from and what the occasion was.

Just think how much free word-of-mouth advertising you’ll get when your former client tells coworkers that the gift is from their real estate agent to celebrate the anniversary of their home purchase.

5. Send an updated CMA

Your past client reconnection efforts should include an annual CMA to keep them abreast of how their home stacks up regarding market value. They may not be considering selling, but they are most likely curious about their home’s current market value.

Make sure you put this task in your CRM so you won’t forget about it.

Reconnecting with folks you’ve done business with is a tried-and-true referral generator.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine