Unveiling the Truth: Can Facebook Truly Generate New Real Estate Leads?

Aug 8, 2023

Over the past few weeks, we’ve been bringing you up-to-date on the various social media platforms’ demographics. If you missed them, you’ll find Tik Tok here and Instagram’s demographics here.

Today we unpack the numbers for Facebook. But before we do that, it’s important to remind you that choosing a social media platform or two on which to market your real estate business is vastly different from choosing where to meet up with friends and family and post photos of the pets and where you had dinner last night.

As we mentioned in the last post: “The platform should be used heavily by those in your target demographic. If that includes both buyers and sellers, you’ll want to hang out where baby boomers do.”

This is because older folks comprise the majority of both the buyer and seller pools at this time. They also make the ideal clients because most of them have a home to sell before buying the new one.

The latest issue of Homes & Life Magazine is shown above. To learn more, Click Here.

Let’s take a look at Facebook for real estate agents

Facebook appeals to a broad age range. In the U.S., Millennials dominate, with nearly 24% of them hanging out there. In second place are baby boomers, with 22.2% using the platform.

Older millennials and Gen Z round it out, with 18.4% and 18.1%, respectively, on Facebook. (Statista.com) Here are some additional stats to ponder:

A “… Google study showed that there are more Facebook users 65 and above than users in the 13 – 17 range.” (ComingofAge.com)
Boomers are more likely to share posts than other generations, according to a Pew study.
Why do baby boomers use Facebook? For leisure and entertainment. Go light on the marketing. Make it entertaining and not overtly self-promotional.

What else to post?

Posts with photos draw the most engagement, according to the folks at Hootsuite.com. This doesn’t mean you should go overboard posting photos of your listings and open houses.

Use local photos of landmarks, parks, and popular neighborhoods.

Check back soon when we’ll take a deep dive into LinkedIn.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

Beyond the Horizon: Unraveling the Real Estate Market’s Path Ahead

Aug 7, 2023

Remember last year, even possibly the year before, when the most burning question on the minds of real estate consumers was whether or not there would be a burst housing market bubble?

At that time, the media and economists detailed the reasons why the market then was nothing like that of 2008.

So what are these economists saying now?

Recently, Lawrence Yun, chief economist at the National Association of Realtors, stated, “The recovery has not taken place, but the housing recession is over.”

During the NAR Forecast Summit on August 2nd, Lawrence presented slides to support this claim, including one demonstrating inflation’s steady decline in recent months.

He elaborated, “Homebuilders are beginning to see some recovery happening. They are back to pre-covid activity. Furthermore, their stock prices are rising, and they are making profits”.

Yun emphasized, “Ask any home buyers across the country what their biggest frustration is; it’s lack of choices and lack of inventory.” What a great quote to share with potential home sellers.

The Local Real Estate Market Stats Series is shown above. To learn more, Click Here.

Whether we’re in another correction or are heading toward a stabilized market remains to be seen. Knowing the economic signs that help signal the direction the market is headed can be empowering information to share with your market.

The number of home sales is but one metric

One of the early signs of a potential housing market correction is a significant decline in home sales. When the demand for housing weakens, and buyers hesitate to enter the market, especially across multiple regions, it suggests a broader trend signaling an impending market correction.

What do foreclosure rates tell us

A consistent decline in home prices, coupled with other factors, can signal a housing market correction. As you know, a prolonged period of declining home prices can erode homeowner equity, increase foreclosure rates, and dampen consumer confidence.

Thankfully, “After steadily declining for seven months in a row, housing prices have increased for the second straight month,” according to Ruben Caginalp at BankRate.com, citing the latest Case-Shiller U.S. National Home Price NSA Index.

According to NAR, the median existing-home sale recently hit $410,200, which is the second-highest price ever recorded.

Attom Data Solutions reported “… a total of 95,712 U.S. properties with foreclosure filings during the first quarter of 2023, up 6 percent from the previous quarter,” according to their most recent Foreclosure Activity Report.

While those numbers pique our interest, they remain well below what we experienced during the 2008 housing market crash.

Pay attention to jobs numbers

The U.S. Bureau of Labor Statistics releases its jobs report once a month. You can find the calendar online at BLS.gov. It’s important to keep an eye on what’s happening with employment.

The overall health of the economy is intertwined with the housing market. During an economic downturn, job losses and rising unemployment rates can significantly impact the housing sector.

The stability and performance of the housing market have a profound impact on professionals who work in the industry, consumers, and the overall economy.

Given its significance, the question of whether there will be a housing market correction this year demands continued observance so you can counsel your market and keep any overinflated fears at bay.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

The Get-More-Listings Solution: Launch a Neighborhood or City Blog

Jul 31, 2023

Here’s a question for you: Why is it called “a sellers’ market” when sellers aren’t selling?

We are facing nearly 26% “… fewer homes newly listed for sale compared to last year,” according to recent NAR research. This is despite a 7.1% rise in homes actively for sale compared to last year at this time.

OK, so how do we make this sellers’ market a true sellers’ market? To start, more listing leads would be nice, right?

One effective strategy is to become a neighborhood or city expert. Sure, tons of agents pay that title lip service, but you, my friend, are actually going to live it.

Not only will a neighborhood – or city-specific blog brand you as the area expert, but it will boost lead generation as well.

The Holiday Series is shown above. To see more, Click Here.

And how will it do that?

With the organic website traffic that comes from your neighborhood or city blog.

“Real estate had the highest monthly organic traffic, on average,” of all the industries in the finance category of a recent SEO report published by Conductor. They go on to state that “… searchers looking into real estate are most likely not tied to a brand. This makes investing in SEO and the website experience more crucial since the ROI could be significant if your site provides the desired property solution.”

In other words, done right, and with the current state of SEO, your little blog could pay off big by providing a steady stream of leads.

Remember, this website/blog is in addition to your IDX website

This website/blog will focus on showcasing your in-depth knowledge, expertise, and passion for the city or the neighborhood. Here are some topics you might want to cover:

Neighborhood Profiles: Provide detailed information on different neighborhoods within your target area, highlighting their unique features, amenities, schools, and local attractions. Including lots of photos.
Local Market Updates: Regularly update your website or blog with the latest trends, market statistics, and insights specific to the neighborhood.
Home Improvement Tips: Share practical advice on enhancing the value of homes in the area, such as remodeling ideas, landscaping tips, and cost-effective renovations.
Local Events and Activities: Promote community events, festivals, charity drives, and other neighborhood activities to foster a sense of belonging and showcase the vibrant community spirit.
Local Business Profiles: Where to get the perfect cup of coffee or a yummy breakfast or dinner. Best yoga studios, hair stylists, auto mechanics, etc. You can find ideas for these on Yelp.com or join your Nextdoor.com neighborhood and read neighbors’ reviews.

Consider inviting local business owners, experts, or community leaders to contribute guest posts or interviews on your website or blog. This not only adds diverse perspectives but also increases the likelihood of them sharing your content with their own networks.

Don’t forget to cross-post every piece of content to social media.

DIY a WordPress site or have one done for you?

While WordPress might be the least expensive way to set up a blog or website, there is another option and that is what is on offer at ParkBench.com.

Dubbed “the only service in the world that actually builds community websites for real estate agents” by the company’s CEO and co-founder Grant Findlay-Shirras, it’s certainly a service worth a look.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

LinkedIn Magic: How an Optimized Profile Attracts Real Estate Prospects

Jul 23, 2023

As you are well aware, first impressions matter, and your LinkedIn profile is the digital representation of your professional brand. Ensure that your profile is complete, engaging, and showcases your expertise in the real estate industry.

Use a professional headshot, write a compelling headline, and craft a concise and captivating summary that highlights your unique value proposition. Remember, you want to make a strong impression and entice potential clients to connect with you.

By the way, pages with complete information get 30% more weekly views.

Build your network

LinkedIn is all about connections, so start by connecting with your existing network of clients, colleagues, friends, and family.

Then, expand your network strategically by engaging with industry professionals, local business owners, and influential individuals in your community.

Join relevant LinkedIn groups and participate in discussions to establish yourself as an authority in the real estate field.

Aside from area-specific groups, consider joining these, recommended by the pros at outboundengine.com:

You’ll also find several referral groups as well.

Content is still king

Creating and sharing valuable content is key to capturing the attention of your target audience. Instead of pushing sales pitches, focus on providing information and insights that homebuyers and sellers will find useful.

Remember, your audience on LinkedIn is markedly different than on other platforms. Consider the following topics that might be of interest:

How to defer capital gains taxes by using a 1031 Exchange when selling
The current state of the local housing market
Local housing market predictions
Create a freebie report that they can download from your website
Discuss the option of borrowing against their 401(k) funds to purchase a home
Create an article about the pros and cons of tapping into current home equity with a HELOC to purchase a second home

Utilize LinkedIn Pulse

LinkedIn Pulse is a publishing platform that allows you to reach a wider audience by sharing long-form content.

“When you write an article on Pulse, everyone you’re connected to will be notified of the new content,” according to the folks at Sprout Social. “It’s also possible to share Pulse pieces as separate content on LinkedIn and on other social media profiles, too,” they conclude.

More exposure? Twist my arm, right?

Write informative articles that address common questions and challenges faced by homebuyers and sellers. Share success stories and showcase your unique approach to real estate.

Engagement is key

Finally, engage with your LinkedIn connections as often as possible. Like, comment on, and share posts with others in your network. Always check your messages and respond as quickly as possible to them.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Summer Reading Essential: 3 Must-Read Books for Real Estate Agents!

Jul 17, 2023

We hope you’re able to take time this summer to relax and enjoy some downtime with friends and family. Even a solo day by the pool or at the beach would be cool, right?

Summer lounging and books are pretty much inseparable, and we’ve come up with a list of three that are worth checking out.

1. “Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No” Jeb Blount

Handling objections is one of the more challenging aspects of a real estate agent’s job. Trying to get inside someone else’s head to figure out where the reluctance is coming from seems impossible.

“Objections” by Jeb Blount helps you make it possible. Blount, a seasoned sales expert, provides valuable insights and strategies to help readers navigate through objection busting effectively and close deals successfully.

Each chapter focuses on a specific aspect of objection handling. We like the practical examples and real-life scenarios that make them relatable.

One of the strengths of “Objections” is its emphasis on the mindset and psychology behind objections.

Then, he provides actionable strategies and techniques to handle objections effectively.

The content might be considered repetitive at times, as certain concepts and strategies are reiterated throughout the book.

Overall, “Objections” is a valuable resource for any real estate agent who finds objection-busting challenging and is seeking ways to improve their negotiation skills.

Available at Amazon.com, BarnesandNoble.com, and AbeBooks.com

2. “Mindset Reset for Real Estate Success: How to Become #1 in Your Market While Enjoying a Balanced Life,” Orly Steinberg

“Mindset Reset for Real Estate Success” by Orly Steinberg is a compelling guide tailored specifically for real estate professionals.

One of the standout features of this book is Steinberg’s emphasis on work-life balance. The author acknowledges the demanding nature of the real estate industry and offers practical strategies to help readers avoid burnout and find harmony between their personal and professional lives.

Additionally, the book offers valuable insights into building and nurturing relationships with clients, which is always important in real estate.

Steinberg’s writing style is engaging and relatable, making it an enjoyable and informative read for both experienced agents and newcomers to the field.

Available at Amazon.com.

3. “The Real Real Estate Agent: Generate More Leads, Clients, and Referrals by Being Yourself, Having More Fun, and Making a Difference” by Aarin Chung

Judging by Amazon reviews, agents are loving this book. “The Real Real Estate Agent” by Aarin Chung focuses on authenticity, enjoyment, and making a positive impact.

Chung encourages readers to embrace their unique qualities, passions, and strengths rather than conforming to a generic mold of what a real estate agent should be.

Chung also explores the importance of having fun in the real estate business. The author believes that enjoying the process and finding joy in the work can have a significant impact on success.

The book also provides practical guidance on the basics: generating leads, acquiring clients, and maximizing referrals.

What we like best about the book is that Chung also addresses the importance of making a positive difference in the community. By giving back and being socially responsible, agents can create a meaningful legacy and enhance their reputation.

“The Real Real Estate Agent” is written in a conversational and relatable style, making it an enjoyable read for real estate professionals at all stages of their careers.

Readers who are already well-versed in personal branding and leveraging social media may find the book’s insights and strategies too basic or familiar. Available at Amazon.com, BarnesandNoble.com, and BooksAMillion.com.

The Real Estate Times Series is shown above. To see more, click here.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Seeing Beyond the Present: How the Right Perspective Propels Real Estate Success

Jul 16, 2023

I recently listened to Brian Buffini’s, Bold Predictions 2023: Mid-Year Update and was inspired by his perspective and convictions regarding the remainder of 2023 and what he predicts for 2024.

It made me contemplate the power of perspective in the success of any endeavor.

There are always different viewpoints available on topics that matter, and plenty of economic and housing experts have weighed in on their predictions for the remainder of this year and 2024.

The only question that remains is, what viewpoints are you going to internalize, and what of those are you going to discard? The answer comes down to perspective.

In the journey toward success, challenges are inevitable. They test our resolve, push us outside our comfort zone, and often force us to question our abilities.

However, it is our perspective that determines whether we crumble under the weight of challenges or rise above them.

The power of perspective lies in its ability to shape our mindset, fuel resilience, and unlock opportunities for growth and success.

Here are four ways to adopt an empowering perspective that will pave the way to achieving success, regardless of challenges.

1. Embrace a Growth Mindset

Rather than viewing challenges as insurmountable obstacles, see them as opportunities for learning and personal development.

By embracing a growth mindset, you can approach challenges with a sense of curiosity, seek solutions, and adapt your strategies to overcome obstacles.

2. Find Opportunities in Adversity

Perspective allows us to see beyond the immediate difficulties and recognize the hidden opportunities within challenges. Every setback presents a chance for growth, innovation, and self-discovery.

Adversity often uncovers unexplored paths and possibilities. By shifting our perspective to focus on the opportunities within challenges, we can transform setbacks into launching pads for success.

3. Cultivate Resilience

A resilient mindset allows you to view challenges as temporary and solvable, something I think Brian Buffini is brilliant at doing.

Rather than being overwhelmed by failures or setbacks, see them as stepping stones to success. Embrace challenges as learning experiences, adapt your strategies, and remain determined to achieve your goals.

4. Harness the Power of Positive Thinking

Positive thinking, driven by a constructive perspective, can significantly impact our ability to achieve success. It allows us to shift our focus from problems to solutions, inspiring creativity and innovation.

By maintaining a positive outlook, we can tackle challenges with enthusiasm, attract positive opportunities and empower ourselves to achieve extraordinary outcomes.

Remember, success is not defined by the absence of obstacles but by our ability to confront them head-on, armed with a powerful perspective.

Embrace the power of perspective, and let it propel you towards the remarkable achievements that await on the other side of challenges.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Inspiring Books for Real Estate Agents to Read on Vacation This Summer

Jul 15, 2023

Taking a vacation is a perfect time for real estate agents to unwind and gain fresh perspectives, and books are a low-key way to accomplish this.

By learning from the experiences and strategies of top agents, you can develop a more effective business approach, ultimately leading to higher profits and greater client satisfaction.

Additionally, books can help you stay motivated and inspired in your career. Real estate can be demanding, and maintaining a positive mindset is crucial for long-term success.

Incorporating the habits and routines of successful individuals into your daily life can improve your overall well-being and effectiveness as an agent.

Here are some inspiring books to read this summer that will relax and motivate you.

1. “The Real Estate Agent’s Handbook” by Bridget McCrea (2021)

Bridget McCrea’s handbook is a practical guide with tips, strategies, and tools for real estate agents. It covers everything from marketing and negotiation to managing client relationships and closing deals, making it a valuable resource for agents at any career stage.

2. “Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed” by Karen Briscoe (2021)

Karen Briscoe’s book provides daily tips and insights that can help real estate agents achieve success. Each tip is designed to be read in just five minutes, making it ideal for busy agents looking to improve their skills and productivity incrementally.

3. “Shift: How Top Real Estate Agents Tackle Tough Times” by Gary Keller, Dave Jenks, and Jay Papasan (2022)

This book offers strategies and insights from top real estate agents on thriving during challenging market conditions. It provides practical advice on adapting to market shifts, leveraging technology, and maintaining a positive mindset to succeed even in tough times.

These inspiring books blend practical advice, motivational stories, and essential skills, making them ideal for real estate agents to read and reflect on during their summer vacation.

Bonus Reads:

“The Book of YES” by Kevin Ward

“The Book of YES” is an excellent resource for improving sales skills. Kevin Ward shares proven scripts and strategies for overcoming objections and closing deals. This book is particularly useful for agents who want to refine communication techniques and boost their confidence in client interactions.

“Never Split the Difference” by Chris Voss

Negotiation is a key skill in real estate and former FBI hostage negotiator Chris Voss provides powerful techniques in Never Split the Difference. This book offers practical advice on negotiating effectively, making it invaluable for agents looking to enhance their negotiation skills.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

Overcoming Homeowner Fears: Encourage Sales with the Power of Empathy

Jul 12, 2023

Engaging homeowners who are hesitant to sell their properties requires a delicate approach. One that is rooted in empathy, understanding, and effective communication.

By having open and honest conversations, you can address homeowners’ concerns, alleviate their fears, and empower them to make informed decisions about selling their homes.

Begin By Creating a Safe and Welcoming Space

Establishing trust is crucial when communicating with homeowners who are afraid to sell. Create a safe and welcoming space where they feel comfortable expressing their concerns and fears.

Listen actively and empathetically to their worries, demonstrating genuine understanding and compassion.

Avoid judgment and assure them that their feelings are valid. By demonstrating an atmosphere of openness, you lay the foundation for effective communication.

Consider conducting a pre-listing interview over the phone, or you can use a free resource like SurveyMonkey.com to create a pre-listing survey for your potential homeowner to complete.

Here’s a “List of Essential Questions to Ask Homeowners to Alleviate Selling Concerns Amidst Market Uncertainty“. You can download it for free HERE.

Educate and Inform

Homeowners often fear selling because of the uncertainties and complexities involved in the process.
Help ease their apprehension by providing clear and concise information about the current real estate market, trends, and recent sales in their area.

Educate them about the potential benefits of selling, such as capitalizing on market conditions, unlocking equity, or downsizing to a more suitable home.

By offering well-researched insights, you empower homeowners with knowledge, enabling them to make informed decisions.

Highlight Personalized Solutions

Recognize that each homeowner’s circumstances are unique, and there is no one-size-fits-all solution. Tailor your communication to address their specific concerns and desires.

Highlight potential solutions that align with their goals, such as offering flexible timelines, assisting with the search for alternative housing, or connecting them with trusted professionals who can help with specific areas of need.

By showing that you understand their individual needs and are committed to finding personalized solutions, you build trust and credibility.

Provide Clarity on Financial Matters

Financial considerations often play a significant role in a homeowner’s fear of selling. Provide clarity on the potential financial implications, including estimated proceeds from the sale, costs involved, and any tax implications.

Offer resources or connect homeowners with financial experts who can provide comprehensive advice on managing the financial aspects of the transaction.

By addressing their concerns about money and ensuring transparency, you instill confidence and help homeowners make informed decisions.

Share Success Stories

Illustrate recent success stories of homeowners who overcame their fears and achieved positive outcomes by selling their properties. Share testimonials from satisfied clients who experienced a smooth selling process, obtained desirable offers, or successfully transitioned to their next home.

Real-life examples help homeowners see that selling can lead to favorable results and reinforce the notion that their concerns are not insurmountable obstacles.

Hearing others’ experiences can inspire confidence and provide reassurance that they, too, can navigate the selling process successfully.

Effectively communicating with homeowners who are afraid to sell their homes requires empathy, understanding, and tailored solutions. By creating a safe space, educating and informing, providing financial clarity, and showcasing success stories, you can empower homeowners to overcome their fears, make informed decisions, and embark on a positive selling journey.

Remember, effective communication lays the groundwork for building trust and fostering successful transactions.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

AI’s Role in Real Estate: Revolutionizing the Way Agents Work

Jul 9, 2023

Artificial intelligence, or AI, has been the hot topic of news coverage lately. It seems like we can’t get away from it.

While some experts provide scary future scenarios, others are hailing AI as akin to a wonder drug.

Data analysis and insights

The truth is, right now, AI can provide significant benefits to real estate agents. Here are some ways in which it can enhance your work.

AI can analyze vast amounts of real estate data, including property listings, sales data, market trends, and demographics.

This helps agents make informed decisions, such as determining the right pricing strategy, identifying profitable investment opportunities, and understanding market demand.

Lead generation and management

AI-powered tools can automate lead generation by analyzing online user behavior, social media data, and other sources to identify potential buyers and sellers.

AI can also assist in lead management by categorizing and prioritizing leads based on their likelihood of conversion, allowing agents to focus their efforts on the most promising leads.

Property recommendations

AI algorithms can analyze buyers’ preferences, budgets, and other factors to provide personalized property recommendations. This saves time for real estate agents by narrowing down the options and presenting clients with properties that best match their requirements.

Virtual property tours

AI technologies like virtual reality (VR) and augmented reality (AR) enable brilliant immersive virtual property tours. Real estate agents can provide clients with more realistic virtual walkthroughs of properties, allowing them to explore and evaluate properties remotely. This saves time for both agents and clients by minimizing unnecessary in-person tours.

Natural language processing and chatbots

AI-powered chatbots can handle basic customer inquiries, provide property information, and schedule appointments. Natural language processing enables these chatbots to understand and respond to user queries effectively.

This automation will free up a lot of time, allowing you to focus on more complex tasks and personal interactions.

Market predictions

Here’s where it gets super exciting.

AI algorithms can analyze historical data and market trends to predict future real estate market conditions. Real estate agents can leverage these insights to anticipate changes, make proactive decisions, and develop effective marketing strategies.

AI is poised to be a valuable tool to augment the real estate agent’s skills and efficiency, ultimately enhancing the overall client experience.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

How to Nurture Your Home Buyers through a Tough Market

Jun 29, 2023

If ever there was a time that your real estate clients needed your experience and expertise to lean on, it’s right now.

At this point, to say the real estate market is confusing the daylights out of them would be an understatement.

Right now, consumers feel it’s a great time to sell a house (although too few are doing so) and a lousy time to buy one. (Fannie Mae Home Purchase Sentiment Index, June 7, 2023)

Housing analysts are now describing the market as “resilient.” Keep that word in mind because it may become your mantra when discussing all things real estate-related.

Now is the time for all good agents to put themselves in their client’s shoes. Listen more. Nurture more. Help them, counsel them, and go to battle for them.

There’s so much to learn

As you know from working with clients, buying a home brings confusion, fear, and excitement. It’s an odd combination, but there you have it.

Think back to when you bought your first home. If you weren’t an agent, you can probably relate to how homebuyers feel.

Keep that memory alive so you can better relate to your first-time buyers or any client feeling anxiety over the process.

If you don’t hold buyer consultations, now would be a good time to start. These get-togethers not only offer counsel to your homebuying clients but help you as well. A knowledgeable client is the best type to have.

Go step-by-step into explaining the purchase process and what they can expect from you. Keep the jargon out, if possible, and use simple language to ensure they understand.

Ask questions and then listen to the answers.

Keep in touch

Responding as quickly as possible to calls, texts, and emails from your buyers will go far in allaying some of their stress and providing memorable customer service.

Even if there’s no news about the transaction, reach out to them and let them know you’re still working hard from your end.

In fact, everything you do with your buying clients, from beginning to end, should be another step to building a foundation for a long-term relationship.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Magnify Brand Visibility and Stay Connected the Easy Way with Automated Marketing!

Jun 14, 2023

When clients need a real estate agent, it pays to have an easily recognizable name at their fingertips. But coming up with fresh, eye-catching content and sticking to a regular schedule of sending this content out is incredibly time-consuming.

An automated, recurring marketing campaign is the easiest way to maintain brand exposure and stay relevant; while freeing up time for more high-level tasks.

Put Your Time to Better Use

Automating your marketing ensures you adhere to your long-term marketing strategies because you never miss sending out a campaign.

Scheduling postcard campaigns to go out automatically allows you to focus on prospecting, handling listing appointments, and developing other business growth strategies.

Meanwhile, targeted campaigns are working in the background to drive customer engagement and
ensure clients have your name in mind when it is time to list a home or find a new property.

The Content Card Series Campaign is shown above. To see more, Click Here.

Scheduled postcard campaigns give you the competitive edge

Regardless of speculated market shifts, homebuyers and homeowners will continue looking to trade up or relocate and will reach out to agents to take the plunge.

With an ongoing scheduled postcard campaign, you ensure your name is front and center with your target market when they are ready to strike.

In addition, various campaigns are available with customized messaging to fit certain niche markets. For instance, many fence-sitting homeowners are unsure if this is the right time to sell. The Fence Sitter postcard campaign is designed with the ideal message that speaks to their looming concerns and calms their fears.

The smart money is on automation

According to Lenskold Group, 78% of marketers reported that marketing automation increased revenue.

And 75% of brands saw a return on investment within 12 months due to using automated marketing campaigns (Focus Research study).

Launching an automated marketing campaign is the best way to make every moment count in your business, raise your brand profile, and stay relevant.

To get started launching a scheduled campaign or learn more, Click Here.

To check out our FREE Contact Manager, Click HERE.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Guess Which Buyers Have Joined the Luxury Homebuyer Ranks?

Jun 8, 2023

The media love to promote the idea that our millennial generation is so saddled by student debt that they require a bailout from the American taxpayer.

Guess what? That’s hogwash.

In reality, according to an Experian survey of student loan debt, Gen X and baby boomers, each hold more student loan debt than millennials.

According to a different Experian survey, fewer than half of millennials (42 percent) claim they have never been denied credit. Most surprising is that “… 66 percent of millennials have no student debt at all,” claims the Boston Globe’s Beth Akers.

More important, at least for real estate agents targeting millennial homebuyers, there are more than half a million millionaires in the millennial generation, and “… 93% of them have a net worth ranging from $1 to $2.49 million,” according to Mark Politi at LinkedIn.com, citing Coldwell Banker research.

Recent Engel & Völkers Trend Report surveys find that many have a higher net worth. Of the Americans looking to buy a home for more than $3 million dollars (so-called “peak luxury buyers”), nearly 60% are members of the millennial generation.

The number of younger millionaires will explode with the baby boomer inheritance wealth transfer over the next few decades. And according to the Coldwell Banker Global Luxury study, they will shop for high-end homes.

How can you position yourself to be the go-to agent for this cohort?

Carve out your space on social media

Yes, it takes time, but engaging with others on social media is critical to attracting these luxury homebuyers. Remember, the millennial generation was our first to grow up online.

However, not every social media platform is right for real estate agents. Keep your target market in mind in choosing where to market. For instance, millennials, born between 1977 to 1995, are, in 2023, between the ages of 28 and 46.

Older 40+ millennials are the wealthiest, with the top 1% net worth at nearly $8 million. The top 1% in the 35 to 39 age group is worth more than $4 million. The youngest group’s top 1 percent is about $600,000, according to Levi Rasmussen at WallStreetSurvivor.com.

These statistics should help when choosing which platform to use. Check its demographics to ensure it attracts your target audience.

“There is often a misconception among luxury brands and marketers that digital marketing is incompatible with the luxury industry,” according to Rumble Romagnoli with Relevance, a “… luxury digital marketing agency.”

People believe that UHNWIs [Ultra-High-Net-Worth Individuals] do not engage in social media, do not make online purchases, etc., or that if they do, it is only through super-exclusive social media sites or at private member’s clubs. This is absolutely not the case,” he concludes.

LinkedIn and Facebook are two of the best social media platforms an agent can use to target this audience. You might also consider Instagram ads, Romagnoli suggests.

Concentrate on emphasizing your expertise in both the luxury market and the local real estate market in general.

Erin Nicole Davis, citing an Engel & Volkers luxury homebuyer trend report, adds that “… real estate professionals who provide a personalized, high-touch experience when working with these buyers” will be the winners.

Bonus: You may just end up rolling in referrals!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 12-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

Lisa Gray

Let’s take a look at Facebook for real estate agents

What else to post?

The number of home sales is but one metric

What do foreclosure rates tell us

Pay attention to jobs numbers

And how will it do that?

Remember, this website/blog is in addition to your IDX website

DIY a WordPress site or have one done for you?

Build your network

Content is still king

Utilize LinkedIn Pulse

Engagement is key

1. “Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No” Jeb Blount

2. “Mindset Reset for Real Estate Success: How to Become #1 in Your Market While Enjoying a Balanced Life,” Orly Steinberg

3. “The Real Real Estate Agent: Generate More Leads, Clients, and Referrals by Being Yourself, Having More Fun, and Making a Difference” by Aarin Chung

1. Embrace a Growth Mindset

2. Find Opportunities in Adversity

3. Cultivate Resilience

4. Harness the Power of Positive Thinking

1. “The Real Estate Agent’s Handbook” by Bridget McCrea (2021)

2. “Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed” by Karen Briscoe (2021)

3. “Shift: How Top Real Estate Agents Tackle Tough Times” by Gary Keller, Dave Jenks, and Jay Papasan (2022)

Bonus Reads:

“The Book of YES” by Kevin Ward

“Never Split the Difference” by Chris Voss

Begin By Creating a Safe and Welcoming Space

Here’s a “List of Essential Questions to Ask Homeowners to Alleviate Selling Concerns Amidst Market Uncertainty“. You can download it for free HERE.

Educate and Inform

Highlight Personalized Solutions

Provide Clarity on Financial Matters

Share Success Stories

Data analysis and insights

Lead generation and management

Property recommendations

Virtual property tours

Natural language processing and chatbots

Market predictions

There’s so much to learn

Keep in touch

Put Your Time to Better Use

Scheduled postcard campaigns give you the competitive edge

The smart money is on automation

Carve out your space on social media