Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Abril recently sent out a Just Listed postcard (shown above). To learn more, Click Here.
Congratulations, Abril Greathouse on winning this week’s contest!
Abril had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I have used ProspectsPLUS! for about 3 years now. I send out recipe postcards and find people who tend to save them (with all of my contact information) because of the recipes. Then, they go to their kitchen to get out the card when they’re ready to buy or sell a property! Great service from this company!!!
-Abril Greathouse
Abril, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
With countless tasks to juggle, from client meetings and property showings to negotiations and paperwork, real estate agents need tools that can help streamline their workflow.
Here are some of the best time management apps for busy real estate agents and why they are essential.
1. Trello:
Trello is a versatile project management tool that uses boards, lists, and cards to help you organize tasks visually.
For real estate agents, Trello can be used to track client interactions, manage property listings, and coordinate marketing campaigns.
Its intuitive drag-and-drop interface makes it easy to move tasks through different stages of completion, ensuring nothing falls through the cracks.
2. Evernote:
Evernote is a powerful note-taking app that helps you capture and organize information from multiple sources.
Real estate agents can use Evernote to store client details, property descriptions, and meeting notes.
With its robust search functionality and ability to sync across devices, you can access your notes anytime, anywhere.
3. Google Calendar:
Google Calendar is an essential tool for scheduling and managing appointments.
Its integration with other Google services, like Gmail, allows for seamless event creation and reminders.
Real estate agents can set up multiple calendars to separate personal and professional commitments, ensuring they stay on top of their busy schedules.
4. Todoist:
Todoist is a task management app that helps you keep track of daily to-do lists and long-term projects.
Its simple yet powerful interface allows you to prioritize tasks, set deadlines, and create recurring tasks. For real estate agents, Todoist can be invaluable for managing client follow-ups, property showings, and administrative duties.
The Get More Listings Scheduled Campaign is shown above. To learn more, Click Here.
5. Buffer:
Social media is a crucial component of modern real estate marketing, and Buffer helps you manage your social media presence efficiently.
With Buffer, you can schedule posts across multiple platforms, analyze performance metrics, and maintain a consistent online presence. This ensures that your social media marketing efforts are effective without taking up too much of your time.
6. RescueTime:
RescueTime is a productivity app that tracks how you spend your time on digital devices.
By providing detailed reports on your activity, it helps you identify time-wasting habits and focus on high-priority tasks. Real estate agents can use RescueTime to optimize their workday and increase productivity.
By incorporating these time management apps into their daily routines, real estate agents can better manage their tasks, stay organized, and ultimately, enhance their productivity.
These tools not only help streamline workflows but also ensure that agents can provide exceptional service to their clients, leading to greater success in the competitive real estate market.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Busy buyers’ agents are familiar with the client who has a long list of must-haves and a very small budget. It’s frustrating trying to bring them back down to earth, of course. But, these folks aren’t alone in their delusion.
According to an early 2023 study commissioned (Harris Poll) by NerdWallet.com, “… 83% [of the adults surveyed] say buying a home is a priority for them.”
They also said they expected to spend $269,200. At a time when the median home price was $388,000 and change.
Unsurprisingly, the updated poll for 2024 finds that only 23% of these potential homebuyers were able to make the dream a reality.
Obviously, there’s a huge gap between what they want in a home and think they can afford and the reality of the current housing market.
The mainstream media tries to get the word out and bless their hearts. But there is nothing better than hearing housing market information from someone who is involved in the market on a daily basis.
Experienced real estate agents, in my opinion, are the best qualified to keep these hopeful home buyers and sellers in the loop about what is really happening in the real estate market.
The Holiday Scheduled Campaign is shown above. To learn more, Click Here.
So, how can you educate your leads, prospects, and current clients about the current real estate market?
Newsletters work amazingly well
Any long-term marketing method requires consistency, and newsletters fall into that category.
If you publish monthly or even bi-monthly, you have an opportunity to educate the recipients on current market conditions.
Homeowners thinking of selling are particularly eager for this information.
Your real estate website’s blog
Good for you if you are fortunate enough to have a lot of visitors to your blog. Not only can you get the word out about the market on a routine basis, but you can also cross-post to your social media, getting even more eyes on your content.
Seminars
Buyer and/or seller seminars are amazing not only for obtaining new clients but to educate them on what they can expect when they jump into the market. And if you invite your favorite title company rep or mortgage guy or gal to participate, even better.
Yes, the planning and scheduling is the hardest part, but it’s well worth the effort according to agents we’ve spoken with. Need help getting started? Check out this brilliant article at LinkedIn.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Brenda recently sent out a Recipe Series postcard (shown above). To learn more, Click Here.
Congratulations, Brenda Koeller on winning this week’s contest!
Brenda had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I have used ProspectsPLUS! for about 3 years now. I send out recipe postcards and find people who tend to save them (with all of my contact information) because of the recipes. Then, they go to their kitchen to get out the card when they’re ready to buy or sell a property! Great service from this company!!!
-Brenda Koeller
Brenda, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Sure, it’s all about you, but does your bio resonate with the reader? Does it compel them to read on to learn about what you can do for them?
Crafting an effective online bio is essential for making a strong first impression on potential clients. Your bio not only serves as an informal introduction, but it should also provide insight into what sets you apart in the real estate world.
Here’s how to ensure your bio intrigues the reader.
Be human
The “About me” section on your website is your chance to connect with clients on a personal level while also, subtly, showcasing your expertise. Avoid vague statements and instead focus on clear messages that resonate with potential clients.
A good way to do this is to highlight personal connections to neighborhoods and skills you have that enhance your real estate knowledge. This might be construction skills, home improvement experience, décor, design, etc.
Remember, clients are looking for a professional with real estate skills first, so while personal details humanize you, focus on your experience and what you bring to the table.
The Get More Referrals Series is shown above. To learn more, Click Here.
Make them excited to work with you
Stand out from the crowd by providing specific reasons why clients should choose to work with you. Again, general statements offer little value, so throw in pertinent personal information but remain professional.
On the other hand, be mindful of including hobbies and/or skills that don’t add value for the consumer. Strike a balance between personal and professional to showcase both your personality and your real estate wisdom.
Make it error-free
Before publishing your bio, make sure to thoroughly proofread it for errors. Misspellings and improper punctuation can be distracting and detract from your professionalism.
While minor errors may not be deal-breakers, they can create a less-than-ideal first impression. Take the time to review your copy carefully to ensure it is error-free and polished.
Putting together an engaging and error-free bio is an important opportunity to prove your value and to set you apart from all the other agents they may be considering.
Overall, ensure that your bio answers their primary question: “What’s in it for me to work with you?” and you’ve got yourself a client!
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
One lesson real estate folks have learned, painfully, is that new legislation often brings significant changes.
One such piece of legislation making waves is the “End Hedge Fund Control of American Homes Act”.
Proposed to reshape the housing market, this act aims to address the growing concern that institutional investors, particularly hedge funds, are exerting significant control over residential properties.
So, what does this mean for real estate agents and brokers?
Understanding the Act
In a nutshell, the “End Hedge Fund Control of American Homes Act”… would force owners of a large number of “… single-family residences to sell their swath of homes to family buyers,” according to Shannon Thayer (New York Post) citing The Wall Street Journal.
It’s been bad enough that homebuyers face low inventories and high mortgage rates. To have to compete against the deep-pocketed investment firms makes it all but impossible for many buyers to remain in the market.
Under the proposed act, institutional investors would face restrictions on the number of single-family homes they can acquire.
Additionally, they would be required to hold these properties for a minimum duration before selling, aiming to prevent speculative practices that can destabilize local housing markets.
The Get More Listings Series is shown above. To learn more, Click Here.
What does this mean for real estate brokers and agents?
1. Increased Opportunities for Individual Buyers.
With hedge funds facing limitations on their acquisitions, individual buyers may find competing in the housing market easier.
This could lead to an increase in demand for your services, which is always a good thing, right?
2. Greater Stability in Local Markets
By curbing speculative practices and reducing the influence of institutional investors, the act aims to promote greater stability in local housing markets.
Real estate agents may benefit from a more predictable market environment, where fluctuations in inventory and pricing are less volatile.
3. Potential Challenges
While the act holds the promise of a more balanced housing market, it may also present challenges for real estate agents. Adapting to new regulations and navigating changes in market dynamics can require time and effort.
Additionally, some real estate professionals who have relied heavily on transactions involving institutional investors may need to diversify their client base.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Ruth recently launched an Upload Your Own postcard (shown above). To learn more, Click Here.
Congratulations, Ruth on winning this week’s contest!
Ruth had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I have been using ProspectsPLUS! for years and they have been consistently perfect.” -Ruth Abeckjerr Ruth, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Think of the home purchase process as a journey. I know, sometimes it feels like a never-ending one, but stick with me for a minute.
On any journey, we all look for signs: city names, arrows, freeway exits, and mile markers. These signs guide us as we travel. You, as the buyer’s agent, need to be your client’s sign during the purchase process.
Like all effective signs, you should convey clear, simple information and give it enough time for your client to provide a proper response.
In other words, don’t put the yield sign in the middle of the merge lane. Especially at the last minute. Give your client enough time to safely pull into an adjacent lane before the big semi-truck is on top of him.
Granted, the home purchase road is one full of potential potholes, but it’s up to you to keep your client from falling into one of them. Here are some considerations when guiding a client through a purchase.
The First Time Buyer Series is shown above. To learn more, Click Here.
Does the buyer have what it takes to keep going?
While many of today’s buyers are savvy about the market (thanks to all the media attention), and assume they have the stomach for the process, it may be a whole different story when your client is knee-deep in it.
Be honest with her about the things that may go wrong and how you will handle these issues if they come up. Don’t sugarcoat anything about the process. The last thing you want is for her to feel disillusioned after you’ve put time and effort into the deal. If she’s going to bail, then get her to bail upfront.
Communication is critical
Our goal as business owners is, overall, to build our businesses through repeat and referral clients. The client that refers you to her friends is one that was satisfied with your work.
The key to client satisfaction is communication. This is never more important than when working with a nervous first-time homebuyer. Not only do you want a client for life, but you want this particular deal to come to a successful conclusion.
Remember, you’re a signpost. Guide the client with clear communication every step of the way and she’ll get to her destination.
This is So Exciting!
While it’s tempting to think of yourself as keeping this buyer “on a hook,” it’s important to remember that she’s not a fish. She’s a person with hopes and dreams and the biggest of these right now is this house.
Excitement and enthusiasm are, thankfully, contagious. Get excited. Yes, this may not be your only client, but she may be your most frightened and frustrated. If you’re excited about her new house, she will be too. And excitement is a powerful motivator.
Keep her future-oriented. Where will she put the sofa? What color has she chosen for the living room?
Yes, you’re a new agent and learning the ropes as you go. Focus on your client, however, and before you know it, you’ll have more of them!
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Uh oh, here comes summer; the busiest season for real estate consumers and agents.
Well, it used to be anyway. At this writing, new listings, nationwide, are down a smidge. But, as we know, all real estate is local and your mileage may vary, depending on where you practice real estate.
Las Vegas, for instance, has seen a 9.4% increase in homes for sale and agents are celebrating!
Since online marketing of your business is so important, and we are heading into the busiest season, I’ve decided to dive into some various tried-and-true online tactics you may want to try out to bring in more listings.
There’s a form of online advertising to fit every agent’s budget
Choosing the form of advertising comes right after you promise yourself that your ads will be laser-targeted. Go after one segment of the market; listings, for instance. Then, focus solely on that in your ads.
Where to advertise? Here are three places that are easy to start:
Facebook ads
Google ads
On your website (and cross-promote to social media)
Figure out your chosen audience’s pain points and focus on solving those. Since we’re talking about listings, what’s keeping folks from selling their homes?
High-interest rates, if they hope to buy another home, is most likely the biggest fear. Many have such a low interest rate currently, they’re hesitant to trade for one that is much higher.
But other reasons are keeping homeowners from selling. If you need tips on what these reasons are, reach out to former clients and ask. Even if they aren’t considering selling, ask them the hypothetical “If you needed to sell right now, what would be your biggest challenge (or fear or whatever).
Not only does this count as a “nurture” call, you may also get some good information, and, who knows? A listing?
Let’s take a look at some other traditional yet effective ways to get your name out there.
Email newsletters
I receive several real estate newsletters via email every month. I love them! But I only subscribe to those that are hyper local and offer timely advice and information.
Cookie-cutter newsletters are fine, but reword what you can so that the information fits your market.
Social Media
Social media is ideal not only for fishing for listings but for the bait, as well. The bait?
Those hyper-local posts that readers find so compelling. Lure them onto your social media platforms and blog and then go fishing. Subtly.
Summer is full of events in most towns. If all else fails, review places folks can cool off, such as the best ice cream shop in town, the best public swimming pool, and reviews of nearby public beaches.
Social media (again)
Facebook groups are well worth the time you will spend interacting with members.
We aren’t talking about real estate groups, but consumer groups, such as decorating, gardening, home improvement, home maintenance, and anywhere else that homeowners may hang out.
If the topic of the group is something you enjoy, all the better. Posting informative posts is a brilliant way to attract the attention of home sellers. Be subtle, though, in your mentions of what you do for a living.
If you’ve put off planning your ad campaigns, now is the time to step up and get it done.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Rochelle recently launched an Upload Your Own postcard (shown above). To learn more, Click Here.
Congratulations, Rochelle on winning this week’s contest!
Rochelle had the following words to say about her success sending marketing out from ProspectsPLUS!,
“The weekly Sunday free report download as well as the postcards are simply amazing! I always suggest ProspectsPLUS! for my colleagues!” -Rochelle Hobbs
Rochelle, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
The year’s second quarter has begun, yet you still have time to implement strategies to ensure you head into summer strong.
Here are 6 tactics to help you prepare for a booming summer selling season.
1. Ramp up marketing efforts
The spring season is an excellent time to intensify your marketing efforts. Consider hosting a spring-themed event in your community to drum up new interest or as a way to showcase your properties.
Create engaging content on social media platforms to attract potential buyers and sellers actively searching during the spring.
A postcard from the Spring Series is shown above. To learn more, Click Here.
2. Targeted client outreach
Reach out to your existing client database with personalized holiday greetings; through direct mail, phone calls, and in person. We make it easy with our numerous Holiday postcards already done for you!
This simple gesture can keep your name in the forefront through the spring and summer seasons, reminding past clients of your services, and encouraging referrals.
3. Network and collaborate
Attend community functions, networking events, and industry-related gatherings, and sponsor or host an event yourself.
A few creative ideas include collecting donations in your area for local food banks, setting up a spring decor or garden contest in the community where you farm with a fun prize, or sponsoring a neighborhood block party or garage sale.
Collaborate with other professionals in the real estate industry, such as mortgage brokers, home inspectors, or interior designers, to provide comprehensive, unique service propositions to your market.
4. Strategic pricing & preparation
Adjust pricing strategies to attract serious buyers and sellers and ensure you offer competitive property pricing.
Highlight any special deals or incentives you currently offer in your marketing, including social media, postcard mailings, emails, and your website.
Make sure you’re well-prepared for quick transactions. The summer selling season can ramp up quickly with buyers and sellers motivated to complete their transactions, while the kids are off before the fall school season begins. So streamline your processes and ensure you have the necessary resources available.
5. Focus on client experience
Providing excellent customer service is always essential, but it can be particularly impactful during the spring and summer selling seasons. Go the extra mile to ensure your clients have a smooth and enjoyable experience. And, as always, check in with your clients often, and answer calls quickly, even if you have your assistant or team member do it.
Stay updated on market trends and local real estate news. Being well-informed in this continually changing market allows you to provide valuable insights to your clients and market and to position yourself as an industry leader.
The Content Card Series is shown above. To learn more, Click Here.
6. Reflect and set goals
Finally, reflect on your accomplishments and challenges from the first quarter. Use this reflection to set clear, achievable goals for this spring and summer. A roadmap will give you a solid start to the next quarter and beyond.
By implementing these strategies and maintaining a proactive mindset, you can start the summer selling season strong and set the tone for a promising third and fourth quarter as well.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Marty recently launched a monthly Comfort Food Recipe campaign (shown above). To learn more, Click Here.
Congratulations, Marty on winning this week’s contest!
Marty had the following words to say about her success sending marketing out from ProspectsPLUS!,
“Creating marketing campaigns with ProspectsPLUS! is SO easy and definitely gives me the best ROI for my marketing budget. Once I create my campaign, I can set it and forget it. They also make it easy to edit my campaigns and update my mailing lists as needed. The postcards are high quality and they help me present my business to prospective clients in the most professional way possible.” -Marty Harris
Marty, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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