Wednesday, July 18, 2018

Lisa Gray

Lisa Gray
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

Get Their Hand to Raise

More often than not, today’s consumer learns everything they can about a product or service on the internet, before making a decision.

So how do you get them to raise their hand and turn to you for help?

By being the expert who consistently gives them what they want—valuable information that can help them:

  • Become more educated
  • Solve a problem
  • Make an informed decision

So whether you are delivering your content via phone call, email or direct mail – deliver what your customers want most.

3 success strategies

Make it about them – Think about the things that your customers want and are interested in most.

Make your interaction compelling, relevant and —honest. Our Newsletters and more precisely our Market Dominator are great marketing tools to use on an ongoing basis that highlight you as the expert resource to turn to in their area.

This type of marketing puts you in the position of educator, which innately denotes a level of trust. Once you are trusted you will be rewarded with happy, loyal customers.

Don’t establish trust and you have consumers who are wary of your products or services because you haven’t eliminated their fear.

Give something of high value – This can be a tough thing for some people. The idea of giving something away for free can be bothersome or make them feel as if they are de-valuing their product or service.

In reality, offering a product such as a Free Report can be an effective, value-boosting investment in your long term customer relationship.

When you consider acquiring a new customer remember it’s 4-6 times harder than keeping your current customers engaged, happy and loyal, giving value on the front end just makes sense.

Free reports are perfect hand-outs at your Open House

Make it ongoing – Before launching into this form of marketing, consider your long term goals and draw up a plan to consistently reach out to your clients month after month.

You want your customers and prospects to come to rely on your information and updates.

Become Their Resource

If they come to count on you for the answers and resources they need, it stands to reason they will turn to you for help when the time comes.

Whatever strategy you deploy, make sure your message is clear and your marketing consistent. Connect with your base of business at least every 30 days through phone calls, visits and direct marketing, and you will find your profitability, referrals and commissions right on track year round.

Related: Marketing That Pays for Itself

Need help?  Call our team today at 866.405.3638 to put the best marketing tools in place to build your business easily, and cost-effectively.

What are you thankful for this year?

We know what we are thankful for.

We’re thankful that you have placed your trust in us to provide you with the marketing materials, services and content to aid in your success.

We know you have choices and are grateful you have chosen us.

Expressing and acknowledging gratitude is an addictive experience. The results of time spent on this wonderful subject are far reaching.

Did you know…

..taking 5 minutes to write down or think about what you are grateful for increases long-term well-being by more than 10 percent?

The following is a list of the top 10 studied results from expressing gratitude on a regular basis:
  1. Better night’s sleep
  2. Less pain
  3. Reduced stress
  4. Increased self-esteem
  5. Increased physical and mental vitality
  6. Reduced feelings of envy
  7. Helps with relaxation
  8. Helps foster new relationships
  9. Increases goal achievement
  10. Increases productivity

I think gratitude and giving go hand in hand. And we all know the resulting high that we receive anytime we have an opportunity to give.

Our Turkey Mission

Recently the employees of ProspectsPLUS!  were filled to the brim with wonderful feelings. We were on a mission to purchase 50 turkeys from surrounding grocery stores to donate to the Salvation Army and our local Food Bank.

Finding 50 turkeys 3 days before Thanksgiving was not an easy feat, but we were determined.

…and, our efforts paid off.
 The Result…

It was all smiles and warmth on the faces of the ProspectsPLUS! staff as we delivered the turkeys to the Manatee County Food Bank and The Salvation Army of Manatee County.

The Manatee County Salvation Army has plans to feed over 500 people on Thanksgiving day. They also provide Thanksgiving dinner baskets for families in need to take home and cook.

The Manatee County Food Bank provides food for over 60 food pantries in Manatee County. They also offer a Meals-on-Wheels program to Manatee County.

 Sharing in the Spirit of Gratitude & Giving

If you are thinking about catching our high, and sharing in the spirit of giving and gratitude, I have a couple easy ideas for you.

We currently are conducting a Dollar for Dollar campaign for St Jude Kids. If you donate to St. Jude Children’s Research Hospital® through our website we will match your donation.

Another great way to show your gratitude, that’s really close to home, is to send a hand-written personal note to your past customers. Express your heart-felt gratitude that you were chosen to help them in the past with the important task of buying or selling a home.

Placing the focus on appreciating the customers you already have served will feed your spirit and do wonders to inspire you to connect with more people in the hope of serving them in the same rewarding way.

Sending you wishes for a rewarding 2018 full of experiences to be grateful for!

Happy Thanksgiving from everyone at ProspectsPLUS!

Remember, if you ever need our assistance? We are here to help you! Call our support team a 866.405.3638. 

 The Secret to Balance

The most common misconception about real estate agents is that what you do is a piece of cake. You set your own work schedule, have plenty of free time and still rake in gobs of money.

In fact, this misconception is what leads many right to the doorstep of the real estate industry.

Sadly, the truth is that there is no “flexible schedule,” especially for the new real estate agent. It’s even rare for many established agents. And, according to a Market Leader study, established agents make up a group known as “the least happy” in the industry.

Sure, as time goes on the schedule may ease – typically to a 10- to 12-hour workday, 7 days a week.

But, it’s the agent who needs to learn flexibility, not the schedule.

Once you get this, and understand how to prioritize, delegate and, most importantly, let go of the small stuff, life in real estate land will be so much better.

As we move into the holidays, clients trail off and your schedule will lighten up. Many agents take advantage of the lull to plan next year’s business. It’s also a good time to plan on — and commit to — balancing the two competing halves of your life.

“Delegation” isn’t a dirty word

According to a rather dated statistic from NAR, 14 percent of agents use an assistant. The reason for this low number is that many agents tend to tie the timing of the hiring to a certain, albeit elusive, income target. “I’ll hire an assistant when I’m making $75,000 a year,” or something similar.

Or, perhaps by transaction count: “Once you hit 40-50 transactions per year, your production will be capped at that level unless you hire an assistant or someone else to help you manage your business,” claims Bernice Ross at

She does have a point, though – your production will be capped.

The truth is, there’s no chicken or egg thing going on here — most agents’ incomes increase when they hire an assistant.

This makes sense when you understand that your assistant relieves you of the mundane tasks that currently take you away from money-making endeavors. Answering the phones, checking email and making copies of transaction paperwork don’t make you money and they suck time.

The same holds true for writing your own blog posts (hire a writer), telephone prospecting and follow-up calls (hire a licensed assistant), posting to social media (hire a social media manager) and marketing (hire a marketing assistant).

It’s trite, but oh-so-true: It takes money to make money. Free yourself from the mundane and you’ll free up time that will help you be more productive and maybe even take a day off.

Consider taking on a partner

Ok, so you’re not ready to fork over the bucks it takes to hire help. Have you thought about partnering with another agent? If not, consider this:

“You can take vacations – real vacations – ones where you do NO work. It means that you can take days off. It means that if you’re sick you don’t have to answer the phone. It means, in short, a higher quality of life,” says Kelle Sparta, real estate trainer and coach, on her blog at ActiveRain.

There’s a lot to consider when you’re thinking about taking on a partner or forming a team.

Pick up a copy of “The Millionaire Real Estate Agent,” by Gary Keller for some tips. You’ll also find information on structuring teams and partnerships at

Your tools and systems should be working for you, not the other way around

Sure, choosing the right tools and systems for your business is a chore in itself, but because technology can help set you free, it’s time well spent.

Automating the more important aspects of your business, such as following up with leads and keeping in touch with past and present clients, will play a big role in helping you find that balance between your work life and your private life.

Two of the most popular and effective ways to automate contact with your clients and potential clients are,

    1. Automated Just Listed/Just Sold Postcards – This done-for-you service integrates with your local MLS then generates postcards for your listings when they are active and sold.
    2. Market Dominator –  A 12 x 15 poster size, 2-sided marketing piece that is delivered to your designated exclusive carrier route on a monthly basis, establishing you as the go-to professional resource able to achieve the results they’re after.

As we move into the slower pace of the season, take the time to populate your CRM, set up that automated campaign to get those marketing materials flowing to the right people and ensure that your website is doing the heavy lead-capture lifting.

Schedule “me” time

“You have to make a little time for the things that ignite your joy,” Laura Stack, author and productivity expert in Denver tells WebMD.

And, what better way to “make a little time” than by scheduling it?

Keep a log of your daily activities over the next week or two, paying close attention to those days on which nothing much is going on. Come on – we know you have one of those. By moving the activities of that day to another, or even spreading them out among six days, you can conceivably, actually, blessedly take a day off every week.

Make a commitment to remain unplugged on that day. That means taking no business calls (oh, yes, it will be painful) and no internet. In fact, get out of the house and leave the phone at home.

Guess what? The real estate world will continue to turn without your help for 24 hours.

If a full 24 hours to yourself is unthinkable right now, consider grabbing a smaller block of “me” time. Start with a half hour – get out and walk, workout, watch TV, do the laundry – anything but real estate.

Then, over the course of the next few weeks, expand that block of time by 15 minutes or half an hour.

One Detroit agent we spoke with weaned herself off the 12-hour day by leaving work 30 minutes earlier for a week. The next week she left an hour early and gradually built it up to where she eventually took an entire day off each week.

“Instead of just letting life happen, people who achieve work-life balance make deliberate choices about what they want from life and how they want to spend their time,” claims Harvey Deutschendorf at

Commit to achieving a successful balance between your work life and your personal life and put yourself in the “happy agent” camp.

Related: 4 Steps To Goal Setting Success

Need our assistance? We would love to help you! Call our support team a 866.405.3638. 

Time is Non-Refundable…Use it With Intention

It’s amazing how easily we can get distracted and before you know it hours have been lost and your day is behind you.

Time seems to have the ability to expand and contract based on how we fill it.

If only two items need to be accomplished in a day, those two items somehow end up taking most of day. Yet when a day is packed with 5 or 6 important tasks to complete somehow it takes the same amount of time.

Einstein believed that time wasn’t linear.

In fact he’s quoted saying, “The separation between past, present and future is only an illusion, although a convincing one.”

Maybe that’s not a bad idea to live by. It certainly makes it easier to focus your attention on the present moment.

However you decide to focus, make sure you focus with intention.

Prioritize the tasks that you need to complete each day. Then keep your list handy and in front of you to help you stay focused. If you find yourself getting distracted ask if your distraction trumps the importance of the items on your list.

With intention guiding you, accomplishing your daily goals becomes easier and more rewarding…

…and there’s nothing like the feeling you get from crossing items off your list at the end of the day.

Need help?  Call our team today at 866.405.3638 to put the best marketing tools in place to build your business easily, and cost-effectively.


Congratulations to Jim Smeaton from Charles Rutenberg Realty our $10,000 Contest Winner!
View his winning video Here!

We have One More Surprise…

Everyone who entered our 10k Realtor Contest will receive a $100 ProspectsPLUS! Gift Card!

Thank you everyone for your support and wonderful contributions!

Watch our Contest Winner Announcement Video that ran Live on Facebook to see all the action and our other semi-finalists Here!

Make sure to Sign-Up for our Newsletter to get the latest updates on contests and promotions for your chance to win !!!