Simple Methods for New Real Estate Agents to Track Marketing ROI

    As a new small business owner navigating the marketing of your business can consume a lot of your time.

    Sure, determining a budget should come first, followed by how you’ll allot that money. 

    Over time, however, it’s also important to track how well those dollars are working for you and which marketing methods give you the biggest bang for your buck.

    Fortunately, there are several easy and practical methods you can employ to track the ROI of your marketing dollars without breaking the bank or requiring advanced analytics expertise.

    Before you do anything else

    Before diving into any marketing campaign, it’s essential to establish clear and measurable objectives. When it comes to marketing, whether it’s marketing to increase eyes on your website or making the phone ring, the end goal is to generate leads.

    Define your goal with each marketing vehicle you plan on using. Whether it’s increasing website traffic, generating leads, or boosting sales, defining specific goals will provide you with a benchmark against which you can measure your ROI.

    The Empty Nest Series is shown above. To learn more, Click Here.

    Use Google Analytics to track your marketing performance

    For instance, if you are considering social media marketing, you might want to use Google Analytics. 

    The service,  “… under search traffic, will tell you where your visits are coming from. You will be able to see returning visitors through that tab, which will allow you to then calculate your related ROI,” according to a user and social media agency owner.

    Other metrics to track, such as website traffic, bounce rate, and conversion rates, will help you assess the impact of your marketing efforts on your online presence. 

    Put your email marketing platform to work

    Plan on marketing via email? Platforms such as Constant Contact and Mailchimp make it easy to track the performance of your email campaigns and identify areas for improvement.

    Take the time now, before you become the busy agent we know you’ll be, to get to know your platform, inside and out.

    Regularly Review and Adjust

    Tracking ROI is an ongoing process that requires continuous monitoring and tweaking. Regularly review what you’re doing to identify what’s working well and what areas need improvement. 

    When you find a marketing method (or several) that works, pour more money behind it and dump the stuff that isn’t working. You can always revisit them in the future. Right now, though, as a new agent, every penny should count.

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.