5 Ways You Can Optimize your Real Estate Website to Get More Eyes on it
Quick! What is the purpose of your real estate website? It’s a given that some of the most common purposes are to showcase your listings, offer IDX for home shoppers, and create brand awareness.
All worthy goals for real estate agents.
Reaching those goals requires website traffic, otherwise, you’re just whistling in the wind.
If you want your real estate website to attract visitors and generate leads, you need to pay attention to it. Today, we take a look at five ways you can optimize your real estate website to get more eyes on it.
1. Is your real estate website design responsive?
“A responsive web design automatically adjusts for different-sized screens and viewports,” according to the folks at bluecorona.com.
Why is this important?
U.S. adults spend more than five hours per day on their smartphones, generating more than “… 60% of website traffic,” according to Robin Layton at allconnect.com, a broadband marketplace.
This means that the chances are excellent that your website traffic will come via potential clients searching on their smartphones. If your site isn’t responsive they most likely won’t stick around to see what you have to offer.
You can test your website, free, with Google’s Mobile Friendly Test.
2. What keywords are you targeting?
Real estate agent websites seem to draw more traffic when keywords are local.
Oh, imagine that! All real estate really is local.
If I want to purchase or sell a home in Las Vegas, NV, I won’t be asking Google to show me homes for sale or listing agents in Nevada.
Since all real estate is local, all keywords on your site should be local as well. This includes specific neighborhoods.
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3. Are you consistently adding new content to the site?
The best way to do this is by blogging, consistently.
Keep visitors up-to-date on what’s happening in the local market. Offer reviews of places you like to eat, drink (coffee or cocktails!), get your dog groomed, etc. The topics are endless.
Be sure to send copies of business reviews to the business owners. You may just earn a spot on their blog! Instant traffic.
Don’t forget to shoot these blog posts out to your social media platforms as well.
4. Include testimonials
This tip isn’t so much to help generate traffic as it is to help impress the visitors you are able to attract.
Sure, you can toot your own horn, but that will most likely go in one ear and out the other.
Social proof is far more convincing and relatable and can positively impact their choice of an agent.
Visitors are also more likely to stick around longer. After all, others find you trustworthy, so why shouldn’t they?
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