How to Get More Home Listings: 6 Must-Know Tactics for Real Estate Agents

In today’s competitive market, real estate agents need a strong strategy to attract home sellers and secure more listings. Whether new to the industry or a seasoned pro, these six proven tactics will help you generate leads, build trust, and grow your business.
1. Target Your Ideal Seller with Direct Mail
Direct mail remains one of the most effective ways to reach potential home sellers. Sending market updates, just-sold postcards, and home valuation offers help you stay top of mind when homeowners are ready to sell.
2. Use Video Marketing to Engage Sellers
Homeowners want to work with agents who showcase their expertise. Create short videos explaining the home-selling process, market trends, or success stories from past sellers.
Post these on YouTube, Facebook, Instagram, and LinkedIn to build credibility and attract sellers searching for guidance.

3. Build Relationships with Local Businesses
Partner with moving companies, home stagers, mortgage brokers, and contractors who frequently interact with homeowners preparing to sell. Offer referral incentives or collaborate on events to educate homeowners about selling.
4. Create a “Seller Concierge” Program
Differentiate yourself by offering exclusive seller services such as free home staging consultations, pre-listing home inspections, or deep-cleaning services. Position this as a value-added service to encourage homeowners to list with you over competitors.
5. Target Absentee Owners & Expired Listings
Absentee homeowners (e.g., landlords and vacant property owners) are often motivated sellers. Send direct mail, emails, or even make calls offering a free property evaluation and insights into market conditions.
Re-engage expired listings by presenting a fresh marketing plan and explaining how you can help them successfully sell their home.
6. Host Local Home Seller Workshops
Educating homeowners on selling builds trust and positions you as an expert. Hosting webinars or in-person events about market trends, home staging, and pricing strategies can generate warm leads.
Getting more listings requires a mix of proactive marketing, relationship-building, and leveraging technology.
By implementing these six tactics, you can increase your visibility, attract motivated sellers, and grow your real estate business.
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