How to Get More Home Listings: 6 Must-Know Tactics for Real Estate Agents

    In today’s competitive market, real estate agents need a strong strategy to attract home sellers and secure more listings. Whether new to the industry or a seasoned pro, these six proven tactics will help you generate leads, build trust, and grow your business.

    1. Target Your Ideal Seller with Direct Mail

    Direct mail remains one of the most effective ways to reach potential home sellers. Sending market updates, just-sold postcards, and home valuation offers help you stay top of mind when homeowners are ready to sell.

    2. Use Video Marketing to Engage Sellers

    Homeowners want to work with agents who showcase their expertise. Create short videos explaining the home-selling process, market trends, or success stories from past sellers.

    Post these on YouTube, Facebook, Instagram, and LinkedIn to build credibility and attract sellers searching for guidance.

    The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.

    3. Build Relationships with Local Businesses

    Partner with moving companies, home stagers, mortgage brokers, and contractors who frequently interact with homeowners preparing to sell. Offer referral incentives or collaborate on events to educate homeowners about selling.

    4. Create a “Seller Concierge” Program

    Differentiate yourself by offering exclusive seller services such as free home staging consultations, pre-listing home inspections, or deep-cleaning services. Position this as a value-added service to encourage homeowners to list with you over competitors.

    5. Target Absentee Owners & Expired Listings

    Absentee homeowners (e.g., landlords and vacant property owners) are often motivated sellers. Send direct mail, emails, or even make calls offering a free property evaluation and insights into market conditions.

    Re-engage expired listings by presenting a fresh marketing plan and explaining how you can help them successfully sell their home.

    6. Host Local Home Seller Workshops

    Educating homeowners on selling builds trust and positions you as an expert. Hosting webinars or in-person events about market trends, home staging, and pricing strategies can generate warm leads.

    Getting more listings requires a mix of proactive marketing, relationship-building, and leveraging technology.

    By implementing these six tactics, you can increase your visibility, attract motivated sellers, and grow your real estate business.

    WATCH THIS VIDEO   Target your local market and generate more listings with ease. Learn how the Local Market Stats Postcard Series AUTOMATICALLY adds local stats to your postcard FOR YOU.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

     

     

    2. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.