Dean Jackson takes your game up another notch by disclosing the steps to becoming a "Market-Maker".  Learn how to differentiate yourself, become the wise...

Engage the right audience Ok, I’ll say it: some real estate clients are better than others. The qualities that go into the making of the...

More words of wisdom from Dean Jackson (the king of real estate marketing). In today's article, he explains his innovative approach to converting leads...

The right audience Before you can sell anything to anyone, you must reach the right audience. Your first step in creating a marketing plan for your...

Dean Jackson (the consummate real estate marketing guru) has done it again. He's developed a way to automate the process of getting referrals and...

Why They are so Important Sure, you’ll have a chance to dance the night away, sightsee and maybe, if inclined, get tipsy when you attend...

New agents, tortured by what feels like an enormously long wait between license application and receipt, typically tend to want to hit the ground...

Door Hangers are the perfect tool for branding yourself as the neighborhood expert. They catch attention, provide the perfect reason for canvassing, and are an easy and effective...

Time vs Reward While a lot of real estate agents know about Google AdWords, there are many who don’t understand how it works and why...

With inventory in high demand and buyers eager for deals, sometimes it takes a little objection handling skill and myth-busting to turn FSBOs into...

Did you know that according to a national survey, over 75% of consumers that receive marketing postcards in the mail, not only read them...

I recently spent time interviewing Michael LaFido, a top-producing Realtor, and luxury real estate consultant. Michael is the founder of the Luxury Listing Specialist Certification...