Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Kevin Baksh recently sent a holiday postcard. To learn more about holiday series postcards, Click Here.
Congratulations, Kevin Baksh, on winning this week’s contest!
Kevin Baksh had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I’m always impressed by their outstanding patience, understanding of my questions, and how they help me with my orders! Customer service is outstanding!”
-Kevin Baksh
Kevin, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Although the return on investment for home improvements isn’t as significant as it once was, some home renovations are still wise investments and increase value, especially in a changing or down market.
The latest research finds that curb appeal can add “… up to 7% of a home’s value when sold,” according to associate professor Sriram Villupuram who led a study from the University of Texas at Arlington (UTA).
“The curb appeal premium is more pronounced during housing market weakness …” the study concluded.
Let’s look at some of the study’s findings that you can pass on to your listing clients to help them get more money at the closing table.
The Curb Appeal postcard from the Content Card Series is shown above. To see this card or more options, Click HERE.
New siding/paint
When considering ways to increase curb appeal, you can’t go wrong by recommending your clients get new siding.
This will increase the homeowner’s “… home value by about $12,500, claims CreditKarma.com’s Andrew Dunn, citing a recent real estate Cost vs. Value report. “This also assumes that about 1,250 square feet of new siding were installed and represents a 67% return on investment,” he concludes.
If your listing lacks siding, urge your clients to paint the home’s exterior. While estimates of the ROI for fresh paint are varied, “…it’s the least expensive investment for the biggest return,” according to Jennie Norris with the International Association of Home Staging Professionals.
Be the agent-in-the-know by offering suggestions on current trends. These include “… colors in the ‘greige’ family,” suggests Mekaila Oaks at Redfin.com. She claims that Kelly Moore’s ‘Gallery Gray,’ with ‘Desert Shadow’ as an accent color, will have buyers getting out of their cars and in the front door.
Add new windows
Not only will the addition of new, energy-efficient windows offer an 85% return on your client’s investment, but they may just be able to get a nice tax credit to boot.
Suggest to your clients a visit to energy.gov to learn how to shop for energy-efficient windows.
Spiff up the landscaping
Landscaping renewal’s ROI has been the subject of many studies over the past decade. “Numerous studies have shown that trees increase the value of a property from 3.5 to 27 percent,” according to the experts at the Arbor Day Foundation.
They go on to say that “An analysis of 844 single-family homes that sold in Athens, Georgia, revealed that houses with an average of five trees (regardless of species) in the front yard sold for 3.5 to 4.5 percent more than comparable houses without trees.”
Recommend that your sellers visit ArborDay.org’s tree database to find trees growing well in your area.
Then, suggest they remove weeds, green up the lawn, plant some color and apply fresh mulch to the beds.
There are workarounds to the uncertainty of the current market. Ensure your clients understand that curb appeal can either compel buyers to get out of the car to view the rest of the house or drive to their next showing.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
“A recent poll revealed 66% of Americans aren’t friends with their neighbors,” according to Susan Meyer at thezebra.com. More than one-fourth of those surveyed, however, took part in neighborhood groups online.
While the internet has whittled away many Americans ‘real-life relationships, all it takes is one person to rally neighbors into turning a neighborhood into a community.
Your position in the community as a facilitator in home purchases and sales makes you the perfect person to get the ball rolling.
Did we also mention that it’s an amazing lead-generation strategy as well?
Getting to know the neighbors
There are plenty of ways to get to know your neighbors. If you like to walk, make it a point when folks are out and about, working in the yard or the garage. Stop and say hi, introduce yourself, and ensure that you remember their names.
If this tactic doesn’t expose you to enough neighbors, try door knocking, leaving postcards, or door hangers introducing yourself on the doors unanswered.
The Photo Introduction Series is shown above. To learn more, Click HERE.
Become a one-person welcome wagon
Visiting new neighbors with a housewarming gift in hand not only makes them feel a sense of community but it’s something they won’t forget. You’ll be forever memorable.
The gift can be as simple as a list including contact information for:
Utility companies they’ll need to call
Pool service providers
Handyman/woman
Highly rated doctors, dentists, and veterinarians
Child care options
Any other mentions you think someone new to the neighborhood may appreciate
Create an event to bring everyone together
This idea can be used later in your relationship with neighbors or as a first step instead of visiting each one individually.
The type of event you create depends on how many neighbors you expect to show up and your budget.
It could be as simple as a barbecue at your home, a neighborhood cleanup event, or the ever-popular movie-in-the-park.
Whatever you choose to do, ensure you take lots of photos and then follow up with each attendee.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Donna Caccioppo recently ordered a postcard from the Content Card Series, shown above. To see more from this series,Click Here.
Congratulations, Donna Caccioppo, on winning this week’s contest!
Donna Caccioppo had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I love the customer service provided by ProspectsPLUS! as well as their robust design tool. It is extremely easy to create your own material and when you are done, it looks so professional. I have had people hold onto my postcards for years because they knew they would want to sell their homes one day. Guess what? I got those listings; thank you, ProspectPLUS!!”
-Donna Caccioppo
Donna, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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