Friday, March 29, 2024

Lisa Gray

668 POSTS 0 COMMENTS
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Tanya Curran recently ordered the following marketing material, the Just Sold Postcard, shown above. To see more designs, Click Here.


    Congratulations, Tanya Curran, on winning this week’s contest!

    Tanya had the following words to say about her success sending marketing out from ProspectsPLUS!,

    “ProspectsPLUS! makes mailing my postcards quick & easy. I’ve been using their service for several months now, and I’m extremely pleased with the quality of work and turnaround time. Give ProspectsPLUS! a try, and you’ll be a customer for life.”

    -Tanya Curran

    Tanya, thank you for this wonderful feedback. We truly appreciate you and your support!

    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
    What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
    • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
    • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
    • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
    • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

    HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave a review on Google HERE.
    Leave a review on Facebook, HERE.

    *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

    3. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      Recessions used to be painfully easy to spot. Lately, however, the definition of the word “recession” seems to stymie even the most experienced and well-regarded economists.

      Is it any wonder that the general public, and real estate consumers in particular, are now confused about the economy? 

      Whether or not your real estate practice is feeling the financial pinch that many other small businesses are experiencing, it very well may be in the future. 

      Should you discontinue marketing during the downturn? 

      Your competition may be tempted to do so. Which is the biggest reason you should absolutely not stop marketing.

      Over the next few weeks, we’ll be bringing you several tried-and-true real estate business marketing methods that, although some are time-consuming, will be easy on your budget.


      The Market Update Series is shown above. To see more, Click HERE.


      Consider increasing your content marketing

      Content marketing, by definition, is not meant to promote your brand (although it often does) but to attract and spark interest in your real estate services.

      Right now, consumers (whether ready to buy or sell or wait it out) want to be kept abreast of the economy and the housing market and get tips on how to solve challenges in buying or selling in this market.

      Blogging is one of the best and least expensive ways to accomplish this. Before you put your fingers to the keyboard, however, let’s take a look at some of the plusses of blogging:

      • Have a blog on your website? If you consistently add content to it, you may receive 97% more inbound links than the agent who doesn’t have an active blog. “Inbound links boost a website’s authority, which is a major page-ranking factor.” (Fundera.com)
      • Marketing advisory firm DemandMetric finds that “… companies with blogs generate 67% more monthly leads than those without.”
      • Their research also finds that you’ll spend 62% less on content marketing than on other forms of marketing.
      Structure your blog posts for easy-reading

      Most of us have landed on a blog post that hits us like a wall of words. And many will pass it by for just that reason. 

      Blog content needs to be easy to read, so break up long paragraphs and create additional interest by inserting bullet points, numbered lists, and lots of white space. 

      The folks at SEMRush find that a bulleted list every 500 words produces an average of 70% more traffic than posts that don’t contain these breaks.

      Then, vow to add some spice to each post

      Plan on adding images to each post. Types of engaging images include:

      • Stock photos
      • Screenshots that help explain the content
      • Infographics
      • Charts

      According to the SEMrush State of Content Marketing 2020 Global Report, your blog posts’ images are critical to getting more traffic.

      Blogging consistently during an economic downturn shows your website visitors that you’re still engaged in the industry, despite the slowdown. It demonstrates that you understand their concerns and are ready to assist them.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


      2. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Laurie Courtney Johnson recently ordered the following marketing material, the Just Sold Postcard, shown above. To see more designs, Click Here.


        Congratulations, Laurie Courtney Johnson, on winning this week’s contest!

        Laurie had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “Making postcards with ProspectsPLUS! is affordable and easy! Even if you don’t have your own ideas – design ideas are available that are functional and relevant. Marketing has never been easier; even the database upload is simple, and the postcards can go out now or later.”

        -Laurie Courtney Johnson

        Laurie, thank you for this wonderful feedback. We truly appreciate you and your support!

        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
        What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
        • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
        • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
        • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
        • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave a review on Google HERE.
        Leave a review on Facebook, HERE.

        *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.  – Click Here

        3. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          Some call the current housing market a “correction,” while others describe it as “in transition.” The truth is, none of us know for sure what’s coming. 

          We know today’s real estate market is nothing like what we’ve become accustomed to. If you’re the adventurous type, this is an exciting time.

          To help you weather the current market, let’s unpack the various forecasts floating around online and try to make some sense of them. 

          Concessions, concessions everywhere

          When was the last time you saw an offer to purchase replete with buyer concessions? It’s pretty much unknown to new agents who’ve joined the industry in the past couple of years. Today, however, rate buydown requests, money for repairs, help with closing costs, etc., are making a comeback, according to research by Redfin.

          “Home sellers gave concessions to buyers in 41.9% of home sales in the fourth quarter … That’s up from just over 30% in both the previous quarter and the fourth quarter of 2021,” claim Lily Katz and Taylor Marr at Redfin.com.

          In 2022, San Diego saw concessions included in 73% of home sales, while 62.9% of Phoenix contracts contained concessions.


          The Real Estate Times Campaign is shown above. To see more, Click HERE.


          Will rates quit their upward trajectory?

          Experts are all over the place on this one. Greg McBride, Bankrate’s chief financial analyst, says that rates for a 30-year mortgage will sit at 5.25% by the end of 2023.

          Between now and then, our survey of various experts shows:

          • “Fannie Mae sees the average rate of a 30-year fixed getting to 6.8% in 2023,” claims Kevin Graham at Rocket Mortgage.
          • Freddie Mac is predicting the 30-year rate will be 6.4%. 
          • Bob Broeksmit, the Mortgage Bankers Association’s president, projects a 5.2% 30-year rate by the end of this year. (HousingWire.com)

          As you can see, the experts are all over the map when it comes to predicting future mortgage rates. To get a better feel for what to expect in the spring real estate market, the pros with Motley Fool urge us to keep an eye on the March Fed meeting (March 21 and 22, 2023).

          Will there be buyers?

          The ShowingTime Showing Index®, at the time of this writing, reports that home showings fell by more than 30% nationwide. This drop is due, in large part, to the typical winter slowdown, so it’s not as scary as it appears on the surface.

          According to a survey at NBC.com, more than half of homebuyer respondents say that the economy is causing them to reconsider buying a home. The good news is that nearly 1/3 of respondents replied that they are still considering buying.

          If the Fed plays nice, we may just have a decent spring real estate market. Keep in touch with your sphere and farm, and you’ll be way ahead of the game.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


          2. The Free 12-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here