Why Hiring a Coach is the Key to Real Estate Revenue Growth
Learning on the job isn’t a bad way to become a successful agent: it’s safe to say pretty much every agent follows that path. After all, real estate school teaches nothing about how to run a real estate business.
That path, however, diverges at some point, separating the highly ambitious from the more complacent.
While those on either path can benefit from a business or life coach’s services at some point in their careers, it’s typically the former who seek them.
“Struggle + Coach = Achievement”
This is claimed by the amazing author Sean Everett at medium.com. “If you remove the struggle, there’s no need for a coach because it means you’re not working towards anything great.”
If you are working toward greatness and have hit a wall, a coach may be just what you need to break through it. But there are other benefits a coach can offer as well.
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How to know if you need a coach
If you haven’t a clue about last year’s production (hey, you’re not the only one!), let alone the past three years, if you don’t have a business plan or a marketing budget, if you have no idea how to raise your production, you need a coach.
Some top coaches on Forbes Coaches Council suggest additional symptoms of someone needing a coach:
- Feeling overwhelmed – that you don’t have control over your real estate business, or “feeling like there is too much to do and too little hours in the day.”
- You need someone to talk to about your business, to bounce ideas off.
- You’re frustrated because you know what to do yet don’t do it.
- You aren’t getting the results you want in your business.
- You feel paralyzed.
What you may get out of working with a coach
The late and legendary NFL coach Tom Landry summed up coaching in one sentence: “A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.”
All agents, even newbies, can get something out of working with a coach.
Don’t agree?
An Inman survey from a few years back shows that “the vast majority of agents working with coaches see a return on investment.” In fact, 90 percent of them said that in their first year of working with a coach, their production increased 10 percent or more.
Thirty-five percent said their business increased up to 26 percent more and nearly 10 percent saw an increase from 100 to almost 200 percent.
Convinced yet?
Think of a coach as being a fresh set of eyes. Someone who can look at you and your business in a way that you can’t.
It’s lacking that “big picture” thing that causes many of us to hit the wall. Then, paralysis sets in and we’ve no idea how to lift our legs and, if we can, which direction to tell them to carry us.
Come back soon for part 2, where you’ll learn how to choose the perfect real estate coach for your business.
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