Tuesday, July 8, 2025

marketing strategies

    Summer and books – why reading has its own season is a mystery. Perhaps it’s because we supposedly have more leisure time in the summer. You know, lounging by the pool, sunning ourselves on golden sands next to the sea, or lazing away the day in a hammock at home.

    We know that although real estate agents love to keep up with the latest book trends, and crave ways to improve their work-life balance and lead generation, they don’t have a lot of time to devote to reading longer works.

    So, we’ve narrowed down our choices to books that won’t take you months to finish reading but offer tons of value in as few pages as possible. 

    “The Dip: A Little Book That Teaches You When to Quit (and When to Stick),” Seth Godin

     “Winners never quit,” right? In “The Dip,” Godin makes the claim that it’s a “spectacularly bad piece of advice.”

    “Never quit wetting your bed?” he asks. Never quit “… that job you had at Burger King in high school?”

    His advice is to “… never quit something with long-term potential just because you can’t deal with the stress of the moment.”


    Content Card postcards, shown above, are on sale 10% off right now. Use promo code: SPHERESALE (offer expires 5.28.22). Click Here.


    For many agents, the stress of the moment may be that there’s no commission check on the horizon, or converting leads seems impossible.

    Don’t quit until you consider Godin’s “3 questions to answer before quitting.” 

    “The Dip” isn’t one of Godin’s more recent offerings, but we think it’s one of his best. At only 96 pages, it’s a quick summer read.

    Find it at Amazon.com and BarnesandNoble.com.

    “Getting Things Done: The Art of Stress-Free Productivity,” David Allen

    Another oldie but goodie, New York Times best-selling author David Allen shows the reader how to become better organized and, thus, more productive.

    A few of the reviews claim that Allen seems to be stuck in the past with some of his tips—advocating the use of actual file folders rather than using the cloud or your hard drive. Overall, however, he garners 4.5 out of 5 stars at Amazon.com with glowing reviews.

    Learn how to get things done in 352 pages. Heck, you can read this over at your Starbucks tomorrow morning.

    Find Allen’s book at BarnesandNoble.com and Amazon.com.

    “Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time,” Brian Tracy

    For me, it was picking up the phone to make that first cold call of the day. For you, it may be something else, but agents seem to all have one thing they need to do that they just don’t like doing.

    Brian Tracy has the cure with 21 strategies to get around procrastination. “Read the book, eat your frog by 10:00 a.m., and then feel free to find a restaurant that serves cocktails at lunch,” sums up Laura Vanderkam at FastCompany.com.

    Tracy teaches us how to avoid common distractions, especially prevalent when so many agents are working from home.

    All that, in 144 pages. 

    By the way, get the 3rd edition (published in April 2017) because it contains two chapters that the previous editions don’t offer.

    Buy Tracy’s book at Amazon.com and BarnesandNoble.com.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


      Welcome to the real estate business. You’re joining more than 1.3 million other professionals, at varying stages of their careers.

      In fact, nearly 30 percent of agents in the U.S. have less than two years of experience (and the largest share of that group is aged 45 to 54), according to the NAR, so you are in good company.

      Your first few years in your new broker’s office will be an eye-opener. Some of your misconceptions about being a real estate agent will be corrected and you’ll hear conflicting advice on everything from how to generate leads to how best to construct your new website.

      We’ve gathered some of the most common misconceptions new agents harbor and dragged them into the glaring light of reality.

      By the way, since the majority of real estate agents are female, we’ll be using the feminine pronoun throughout. (Sorry guys).


      SOI scheduled campaigns shown above are on sale 10% off the first month. Use promo code: SPHERESALE (offer expires 5.28.22). Campaigns shown from left to right are Recipe I, Get More Listings, Quotes, and Inspiration Series, To see more campaigns, Click Here.


      Myth #1: Your broker is your boss

      Reality: One of the hardest habits that new agents find hard to break free of is the “employee mentality.”

      Sure, a handful of brokerages across the country hire agents as employees, but the vast majority of agents are independent contractors. They are, in reality, small business owners.

      As an independent contractor, working under a broker’s license, your broker is not your boss. She cannot (according to the IRS):

      • Direct and control your work
      • Tell you where and when to work
      • Dictate which tools you use or where to purchase supplies and services
      • Limit your ability to seek out business opportunities
      • Guarantee a regular wage amount
      • Provide employee-type benefits, such as health insurance, vacation or sick pay, or a pension plan. 

      As a small-business owner, you create your schedule, budget, marketing plan, health insurance, and anything else required of the typical small business owner.

      In other words, you are your own boss. The growth and success of your business are completely up to you.

      Build a robust SOI with the Free BusinessBase Tool, Here
      Myth #2: Your broker will provide you with leads

      Reality: This one goes hand-in-hand with Myth #1. Unless your broker is your employer, you can typically count out getting leads handed to you. 

      As a self-employed agent, you’ll need to drum up your own business and fill your own pipeline.

      How to start?

      • Get your real estate website up and running and fill it with hyper-local information
      • Offer to hold open houses for other agents’ listings
      • Fill your CRM with your sphere’s contact information and start calling them. Download the FREE Businessbase, HERE, for help building a robust SOI list. Then launch an SOI scheduled campaign, HERE.
      • Determine an area to start farming near where you live or in your own neighborhood. Launch a Farm scheduled campaign, HERE, to start branding yourself in the neighborhood.

      One of the biggest myths that the public holds about real estate agents is that anyone can do your job.

      Succeeding as an agent, however, requires far more than just getting your license. That being said, we know you can achieve success with the right tools and attitude.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


      2. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      4. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      5. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      6. The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


        The latest postcard from Diane’s Farm, Recipe Series postcard campaign is shown above. To see more Farm campaigns, Click Here.


        Congratulations Diane LeBlanc on winning this week’s contest!

        Diane had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “I have been using ProspectPLUS! for a few months now. The customer service has been outstanding! They have helped me immediately with any questions I have and they offer training. I have been very impressed and I am excited as a real estate agent to continue to run my campaign to my farm and see the returns!”.
        -Diane LeBlanc


        Diane, thank you for your wonderful feedback and congratulations on launching your first automated postcard campaign. We’re really excited about your results as well!


        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
        What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
        • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
        • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
        • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
        • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

        We’re here to support you.

        Your ProspectsPLUS! Team


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        The Take a Listing Today Podcast


          Every industry has ineffective practices that should’ve been dumped long ago and real estate is no exception.

          Going into the summer listing season, let’s vow to leave these four dated real estate practices behind.

          1. Not making scripts your own

          Yes, I know I may get flack for this one but I’ll be brave and use it anyway.

          Do you have any idea of how many agents hound FSBO’s and expireds, using the exact same script?

          I’ve been the victim of these calls so I can tell you that, more often than not, those unsolicited callers were using the same script.

          Some delivered it better than others, but the words were always the same.

          I get that there are certain turning points in some scripts that work to get the homeowner rolling in the direction you want them to go.

          But even the best scripts don’t work if they are identical to every other agent in town or if they can’t be delivered in a natural way.


          Sale: Get the first 100 prospects on a baby boomer list for free (offer expires 5/17/22). Use promo code: BOOM100. Start here.


          2. Not customizing and localizing template websites

          Templates are just another version of scripts. How do consumers feel about your template emails, texts, and direct mail letters? “They are just basically form letters,” one homeowner told the Austin Business Journal.

          And what about the agents who spend time and lots of money on building a website that will hopefully generate leads and then not change the canned content that came with it?

          All that time and money spent creating it is wasted. The agents who don’t take the time to customize their sites are missing out on valuable opportunities, chief among these are organic traffic and trust-building.

          If you haven’t done so yet, make this summer the time you pay attention to your site, localizing it wherever possible, adding gorgeous local images, and using those testimonials for all they are worth.

          3. Take listings without the budget it takes to market them properly

          If you can’t afford to (or don’t want to) pay for a professional real estate photographer, virtual tours, and other marketing tactics, you are doing the seller a disservice by taking the listing.

          Perhaps you can work with buyers until you’ve built up enough of a budget to work with sellers.

          4. Not being social on social media

          In case you haven’t heard, posting your listings and open houses, ad nauseum, is annoying. Not only that, it just doesn’t get results.

          It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people.

          A new year will be upon us before we know it. Vow to leave the dated aspects of your business behind now and get a head start on taking your real estate business to the next level.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


          2. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          4. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          5. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


            Finding the time in a busy schedule to sit at a keyboard and pound out blog posts isn’t an easy task. If you’re looking for leads, however, building organic search traffic for your website is an integral part of a well-rounded lead-gen strategy.

            The best way to build this traffic is by blogging and promoting the posts, consistently.

            The best real estate agent blogs offer something for everyone. Yes, this includes buyers and sellers, but also those readers interested in home décor, gardening, DIY projects, and more. 

            Let’s go fishing for topic ideas.

            Internet sources you may not have thought about

            Answering common real estate consumer questions is a good place to start when making a list of blog topics. You know the basics, such as “Should I sell my home before buying another?,” “What renovations should I make before selling?” and “What credit score do I need to buy a home?”

            Sure, these are common questions and, yes, they should be answered. But there are so many other topics that real estate consumers may find interesting.


            The Farm, Animals I Series is shown above. To see more, Click Here.


            Check out the Porchlight section at Zillow.com. They haven’t updated the section in about two years but there are so many posts there you’ll have no trouble finding evergreen stuff to help inspire you:

            • Interviewing Real Estate Agents: Best Questions to Ask Listing Agents
            • How to Reduce the Stress of Selling a Home
            • What Is Escrow?
            • How much is a down payment for a house?

            You’ll find more ways to get your creative juices flowing at Redfin.com:

            • How to Avoid a Delayed Closing
            • How Much Does it Cost to Stage a House?
            • How to Calculate the Square Footage of a House
            • 4 Low-Cost Remodels That Increase Home Value

            Find additional topic ideas at magazine.realtor, Better Homes & Gardens Real Estate, and realtor.com.

            Online shopping for blog topics

            Love it or hate it, Amazon.com seems to offer something for every shopper. Including you. But what you’ll be looking for won’t cost you a penny.

            When seeking consumers’ pain points so that you can help solve them, you can’t go wrong with Amazon’s best-selling products list.

            For instance, right now, the second-best-selling product in the Home and Kitchen category is liquid ant bait. How about a blog post for the homeowners in your CRM on how to get rid of ants?

            Get hyper-local

            Even real estate buyers and sellers enjoy local content. It’s also one of the best ways to build organic traffic.

            If your city boasts a regional magazine, head straight to its website to mine for topic ideas. For example, Austin, Texas is home to Austin Monthly magazine. Here’s a sample of some articles that would make excellent hyper-local blog fodder:

            • 15 Free Things to Do in Austin this April
            • Austin’s Top Doctors for Kids 2022
            • Five Essential Gardening Shops in Austin

            Hyper-local blog posts, most of all, make you appear to be connected to and knowledgeable about the community you serve.

            Ok, you’ve found some topic ideas. You’ve written and published your blog posts. Don’t skip the last step: push those posts out on social media, linking back to your website.


            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

            Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


            2. The Free 12 Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The BusinessBase, SOI building system

            The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

            4. The Free Interactive Real Estate Business Plan

            The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

            5. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            6. The Take a Listing Today Podcast

            Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


              One of my agent friends, a veteran of the industry, once told me that to get agents to attend her broker opens, she would serve food. Not cookies and coffee, but actual buffet-worthy goodies. Now, this was way before serving food at these events became commonplace. 

              She explained that not only do agents appreciate something to munch on early in the morning but that they also LOVE anything that’s free.

              If you’re among the freebie lovers in the industry, take a look at the following list of free stuff that’s perfect for real estate agents.

              1. DottoTech Videos on YouTube

              Thanks to the amazing Melissa Zevala’s website for information on this freebie. Hosted by Steve Dotto, these tech videos seem custom-made for the real estate agent.

              A random sampling of his YouTube channel’s home page finds videos about Google Maps, Google Docs, Zoom tutorials, graphics tutorials, and more. If you’re searching for anything regarding tech, content creation, and productivity, stop by Dotto’s channel.


              The Looking For Listings scheduled campaign is shown above. To see more, Click Here.


              2. Zoom

              Ok, so it’s not new. It is, however, among the coolest and most useful freebies an agent can have. Virtual appointments free the busy agent from the time suck that is driving all over town to visit clients in person.

              “We’ve seen clients take multiple listings a day [via Zoom], and never leave their house. That’s amazing,” says Brian Icenhower at therealestatetrainer.com. He also suggests using Zoom for client check-ins, especially listing clients.

              “Simply share your screen and show your clients the numbers firsthand! This is huge for your customer service, and a huge value add for your clients.”

              Zoom offers several pricing packages and the lowest price one (which is free) includes:

              • Hold as many meetings as you want with a 30-hour time limit per meeting (yes, the website says “30 hours”).
              • Group and private chat
              • The ability to host up to 100 participants

              See the rest of what comes with the free package at zoom.us.

              3. Canva

              Created in Australia and launched in 2013, Canva is hardly a piece of new technology. And at almost 20 years of age, it’s hard to believe that most of its functionalities are free.

              A graphics creation app, or as Dotto calls it, a “template-based graphics app,” Canva is ideal for creating presentations, fliers, graphs and charts, social media graphics, business cards, photo editing, and more.

              If you’ve never used Canva, you’ll be happy to know that online tutorials abound. Canva, in fact, has an entire library, known as their “design school,” that you’ll find at canva.com. Need more? Head on over to YouTube.com.

              Once you create a direct mail piece on Canva you can upload your design to ProspectsPLUS! to mail out. To make sure you have the correct dimensions to upload to ProspectsPLUS! check out this easy how-to.

              While the above freebies are quite well-known, we’ve learned that they’re highly recommended among real estate agents. If you have never used them, check them out!


              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

              Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


              2. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The BusinessBase, SOI building system

              The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

              4. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              5. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              6. The Take a Listing Today Podcast

              Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


                A postcard from Harold’s recent Get More Listings automated campaign is shown above. To see more of this scheduled campaign, Click Here.


                Congratulations Harold Vives on winning this week’s contest!

                Harold had the following words to say about his success sending marketing out from ProspectsPLUS!,

                “Great company and love the automatic campaign option to send postcards to potential future clients. I would highly recommend them.

                – Harold Vives

                Harold, thank you for your wonderful feedback! You’re 5-year Get More Listings automated campaign looks fantastic!


                Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
                • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

                HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                Leave a review on Google, HERE.
                Leave a review on Facebook, HERE.

                *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

                Don’t forget to watch out for next Friday’s email announcing the weekly winner!


                Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                We’re here to support you.

                Your ProspectsPLUS! Team


                PLUS: When you have time…below are some helpful tools to support your success.

                1. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                2. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                The Take a Listing Today Podcast


                  When real estate consumers visit your website they are typically searching for three things:

                  • Listings
                  • Knowledge of the selling/buying process
                  • Information about what it’s like to work with you

                  The latter includes answers to certain burning questions common among these visitors, such as will you sell their house for what it’s worth and in the time frame they desire? Will you make the process smooth and easy for them? 

                  Oh, you may be thinking, “so all I have to do is fill my website with my sales stats, my tenure in the business, and brag about community expertise.”

                  Nope. It’s not that easy

                  We live in a world where consumers are overly bombarded with sales pitches and have learned to not only tune them out but to distrust them.  

                  Tell them until the cows come home that you’re the “neighborhood expert” or the king or queen of local real estate and they may or, more likely may not, believe you.

                  Steer them to a website full of helpful information that shows your expertise and provides a sprinkling of strategically placed client testimonials that prove your real estate chops, and now we’re talking.

                  How to choose testimonials that will attract buyers

                  It’s easy to get carried away when posting testimonials to your website. Many agents post all of their positive reviews, which results in a TLDR (too long, didn’t read) situation. The visitor becomes overwhelmed and, if they read any of them, it will most likely be the first three or four listed.

                  Many visitors won’t read any of them.


                  Real Estate Times Series is shown above. To see more, Click Here.

                  If you’re wondering which of your testimonials have the most power with consumers, take a look at these takeaways from NAR’s Homebuyers and Sellers Generational Trends study:

                  • “… an agent who is honest and trustworthy” is the most important criterion used when homebuyers choose their agent.
                  • When working with a buyers’ agent, helping them understand the buying process “… was most beneficial to buyers 30 years and younger at 84 percent and for buyers 31 to 40 years at 71 percent.”
                  • When asked about the most important benefits their agent provided, 61% said that their agents “Pointed out unnoticed features/faults with the property.” Slightly less than half appreciated their agent’s ability to negotiate “… better sales contract terms.” 

                  You can find NAR’s entire study at nar.realtor.

                  Now, go through your buyer testimonials and select only those that mention the aforementioned. For instance: “Jack helped us understand the entire process, from start to finish.” 

                  Testimonials to attract sellers

                  Now you’ll want to do the same with your testimonials from sellers. 

                  When choosing an agent, homeowners look at the agent’s reputation, evidence of honesty and integrity, and the agent’s knowledge of the seller’s neighborhood.

                  Once they choose a listing agent, they expect the following: 

                  • the agent to get the home sold within the client’s timeframe
                  • their agent to suggest an appropriate and competitive listing price
                  • the agent to aggressively market the home to buyers

                  Finally, go through all of your testimonials to find the very best, either buyer or seller. This is the one you’ll want to place, prominently, above-the-fold on the home page of your website.

                  The rest can be sprinkled on your other pages.

                  Sure, there’s a time and place for self-promotion, but when every page of your website is devoted to describing your accomplishments you become the Selfie King or Queen of real estate.

                  Skip the self-hype and let your past clients speak for you.


                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                  Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


                  2. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The BusinessBase, SOI building system

                  The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                  4. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  5. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  6. The Take a Listing Today Podcast

                  Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                    Will’s recent Looking For Listings Series Postcard mailing is shown above. To see more of this series, Click Here.


                    Congratulations Will Wauson on winning this week’s contest!

                    Will had the following words to say about his success sending marketing out from ProspectsPLUS!,

                    “I sent out 125 postcards to my neighborhood and have already received my first listing”.

                    -Will Wauson

                    Will, thank you for your wonderful feedback, and congratulations on your listing! It doesn’t get any better than that. What a great story.


                    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                    What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                    • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                    • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
                    • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                    • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

                    HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                    Leave a review on Google, HERE.
                    Leave a review on Facebook, HERE.

                    *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

                    Don’t forget to watch out for next Friday’s email announcing the weekly winner!


                    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                    We’re here to support you.

                    Your ProspectsPLUS! Team


                    PLUS: When you have time…below are some helpful tools to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                    The Take a Listing Today Podcast


                      On Sunday, May 8, 2022, we celebrate Mother’s Day.

                      Women comprise 64% of the population of real estate agents in the U.S., according to the NAR, and  60% of licensed brokers. 

                      With 57 as the median age of a real estate agent, it’s safe to say that among the ranks, there are lots of moms.

                      So, to all of the mothers out there, I wish you an early Happy Mother’s Day!

                      How the holiday got its start

                      Although it’s easy to assume that Hallmark created this holiday, it did not. In fact, this annual celebration of motherhood has an interesting path.

                      It was the brainchild of Anna Jarvis who was seeking a way to pay tribute to her mother as well as mothers across the globe.

                      A tireless campaign

                      Jarvis’ mother, who gave birth to 11 children had a dream that someone someday would found a memorial to mothers commemorating them for their service. 

                      Jarvis, along with her supporters, started a letter-writing campaign to city officials. She also spoke frequently on the topic at her church.

                      However, nobody was interested in Mother’s Day. But, she kept at it and, in fact, was able to get assistance from John Wanamaker, a Philadelphia philanthropist.

                      It took them two more years to make West Virginia, Jarvis’ home state, the first in the nation to set aside a day to honor mothers.  

                      Four years later President Woodrow Wilson made Mother’s Day an official national holiday and set aside the second Sunday in May just for moms.

                      Retail hijacks another holiday

                      What should have been a happy ending for Jarvis turned to frustration when retailers jumped on the holiday as a way to increase their profits. From florists to chocolatiers to gift card retailers, Mother’s Day became a retail holiday.

                      An ironic twist

                      Anna Jarvis felt that her mother’s idea had been hijacked, so she decided to throw her energy into a campaign to have the holiday rescinded. She organized boycotts and spent the rest of her life campaigning to have Mother’s Day repealed.

                      Regardless, of how the story ended for Anna, I truly enjoy celebrating Mother’s Day and honoring the mothers in my life.

                      If you’re interested in sending out a celebratory greeting to the mothers in your sphere, there’s still time. Send Mother’s Day postcards out first-class mail by April 29th to ensure they arrive in time.


                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                      Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


                      2. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The BusinessBase, SOI building system

                      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                      4. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      5. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                      6. The Take a Listing Today Podcast

                      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                        Debra’s recent Recipe Series Postcard is shown above. To learn more, Click Here.


                        Congratulations Debra Kline on winning this week’s contest!

                        Debra had the following words to say about her success sending marketing out from ProspectsPLUS!,

                        “I have been using ProspectsPLUS! for a few years now, I have used their postcard campaigns and used my own design. Postcards go out on time and are delivered quickly even using standard mail. Customer service is very responsive and knowledgeable if you need help”.

                        -Debra Kline

                        Debra, thank you for your generous feedback. We truly appreciate you and are excited for your results as well!


                        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                        What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
                        • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                        • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
                        • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                        • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

                        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                        Leave a review on Google, HERE.
                        Leave a review on Facebook, HERE.

                        *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

                        Don’t forget to watch out for next Friday’s email announcing the weekly winner!


                        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

                        We’re here to support you.

                        Your ProspectsPLUS! Team


                        PLUS: When you have time…below are some helpful tools to support your success.

                        1. The Free 12 Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        2. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                        The Take a Listing Today Podcast


                          The odds of winning a Powerball lottery jackpot are 1 in 292.2 million.

                          The very best professional baseball player hits the ball once for every four attempts. This means that the crème of the crop succeeds only one time out of four.

                          Life is full of numbers games, but is the practice of real estate one of them? Old school agents were told by their brokers that, yes, real estate is nothing but a numbers game. Younger agents, however, are challenging that idea.

                          The Old Days

                          Back in the day, new agents fresh out of real estate school, if they were lucky enough to hang their licenses with a broker that offered training, were typically told to determine something along the lines of the following:

                          • How many cold calls does it take to get a contact?
                          • How many contacts does it take to get an appointment?
                          • How many appointments does it take to get paid?

                          While this is great information to have, it was challenging for new agents, with no history of lead generation, to determine any of that. What the brokers were getting at, though, is that real estate is a numbers game. Figure out the numbers and you win the game.


                          The Looking For Listings Series is shown above. To see more, Click Here.


                          Some of those numbers could be pretty hairy, especially for inexperienced agents with no sales skills. How disappointing it was to learn that it might take upwards of 100 cold calls (or “smiling and dialing” as it was known) or door knocks just to get one lead.

                          Then, it may take another big number of “touches,” over a significant time period, to convert that lead to a sale.

                          Jun Choo, Senior Vice President, Buyer and Seller Products at Zillow Group, is a firm believer in real estate’s numbers game label.

                          I spoke with him a few years back and he claimed that once an agent determines how much money she wants to make, she then needs to figure out the numbers required to obtain it.

                          “The average agent makes $35,000 a year” he begins. “. . .to get that, your average commission will need to be about $6,000, one closing a month, with 12 transactions a year,” Choo continued (I believe he is assuming a 50/50 broker split.)

                          “Then the question becomes: to reach that goal, how many prospects do you need in your database?”

                          So, even though Choo is not from the old school, he still finds that keeping track of your numbers pays off.

                          How many leads you need also depends on how well you convert them, he said.

                          “On average, four percent will convert,” he explains. “Online leads will be less while referrals will be more,” Choo continued.

                          He went on to figure that the agent in his scenario will require 300 leads over the course of a year, or 25 a month.

                          That is “the reason this is a numbers game,” Choo claimed. “You can challenge the assumptions, but this is just math.”

                          Today

                          Times have changed, according to Darrin Persinger of Productivity Junkies. He claims that “Real estate is not a numbers game. It’s a relationship business.” Well, that sounds nice, but what does it mean?

                          “It’s not about how many calls you made today it’s about, did you connect with anyone?” asked Persinger. He likens the old school numbers game concept to “A woodpecker that pecks one time on a thousand trees.”

                          He then goes on to further poo-poo the “numbers game,” and provides the readers with an alternative involving their sphere of influence, but a numbers game nonetheless.

                          Sigh.

                          Basically, what has changed is the daunting number of cold contacts that agents of yore had to make to get a deal. With technology, that number is whittled down to where agents are now making warm contact with lots of prospects at once – think social media here.

                          It appears that lead generation truly is a numbers game. As we’ve seen by those that insist it’s not, it always comes back to numbers. Ignore them if you like, but they aren’t going away.

                          Start now getting the numbers game working in your favor.


                          PLUS: When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                          Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                          Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here


                          2. The Free 12 Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          3. The BusinessBase, SOI building system

                          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                          4. The Free Interactive Real Estate Business Plan

                          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                          5. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          6. The Take a Listing Today Podcast

                          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here