Every industry has ineffective practices that should’ve been dumped long ago and real estate is no exception.
Going into the summer listing season, let’s vow to leave these four dated real estate practices behind.
1. Not making scripts your own
Yes, I know I may get flack for this one but I’ll be brave and use it anyway.
Do you have any idea of how many agents hound FSBO’s and expireds, using the exact same script?
I’ve been the victim of these calls so I can tell you that, more often than not, those unsolicited callers were using the same script.
Some delivered it better than others, but the words were always the same.
I get that there are certain turning points in some scripts that work to get the homeowner rolling in the direction you want them to go.
But even the best scripts don’t work if they are identical to every other agent in town or if they can’t be delivered in a natural way.
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2. Not customizing and localizing template websites
Templates are just another version of scripts. How do consumers feel about your template emails, texts, and direct mail letters? “They are just basically form letters,” one homeowner told the Austin Business Journal.
And what about the agents who spend time and lots of money on building a website that will hopefully generate leads and then not change the canned content that came with it?
All that time and money spent creating it is wasted. The agents who don’t take the time to customize their sites are missing out on valuable opportunities, chief among these are organic traffic and trust-building.
If you haven’t done so yet, make this summer the time you pay attention to your site, localizing it wherever possible, adding gorgeous local images, and using those testimonials for all they are worth.
3. Take listings without the budget it takes to market them properly
If you can’t afford to (or don’t want to) pay for a professional real estate photographer, virtual tours, and other marketing tactics, you are doing the seller a disservice by taking the listing.
Perhaps you can work with buyers until you’ve built up enough of a budget to work with sellers.
4. Not being social on social media
In case you haven’t heard, posting your listings and open houses, ad nauseum, is annoying. Not only that, it just doesn’t get results.
It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people.
A new year will be upon us before we know it. Vow to leave the dated aspects of your business behind now and get a head start on taking your real estate business to the next level.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here
2. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here