3 Quick-Read Books Every Real Estate Agent Should add to Their Summer List 

    Summer and books – why reading has its own season is a mystery. Perhaps it’s because we supposedly have more leisure time in the summer. You know, lounging by the pool, sunning ourselves on golden sands next to the sea, or lazing away the day in a hammock at home.

    We know that although real estate agents love to keep up with the latest book trends, and crave ways to improve their work-life balance and lead generation, they don’t have a lot of time to devote to reading longer works.

    So, we’ve narrowed down our choices to books that won’t take you months to finish reading but offer tons of value in as few pages as possible. 

    “The Dip: A Little Book That Teaches You When to Quit (and When to Stick),” Seth Godin

     “Winners never quit,” right? In “The Dip,” Godin makes the claim that it’s a “spectacularly bad piece of advice.”

    “Never quit wetting your bed?” he asks. Never quit “… that job you had at Burger King in high school?”

    His advice is to “… never quit something with long-term potential just because you can’t deal with the stress of the moment.”

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    For many agents, the stress of the moment may be that there’s no commission check on the horizon, or converting leads seems impossible.

    Don’t quit until you consider Godin’s “3 questions to answer before quitting.” 

    “The Dip” isn’t one of Godin’s more recent offerings, but we think it’s one of his best. At only 96 pages, it’s a quick summer read.

    Find it at Amazon.com and BarnesandNoble.com.

    “Getting Things Done: The Art of Stress-Free Productivity,” David Allen

    Another oldie but goodie, New York Times best-selling author David Allen shows the reader how to become better organized and, thus, more productive.

    A few of the reviews claim that Allen seems to be stuck in the past with some of his tips—advocating the use of actual file folders rather than using the cloud or your hard drive. Overall, however, he garners 4.5 out of 5 stars at Amazon.com with glowing reviews.

    Learn how to get things done in 352 pages. Heck, you can read this over at your Starbucks tomorrow morning.

    Find Allen’s book at BarnesandNoble.com and Amazon.com.

    “Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time,” Brian Tracy

    For me, it was picking up the phone to make that first cold call of the day. For you, it may be something else, but agents seem to all have one thing they need to do that they just don’t like doing.

    Brian Tracy has the cure with 21 strategies to get around procrastination. “Read the book, eat your frog by 10:00 a.m., and then feel free to find a restaurant that serves cocktails at lunch,” sums up Laura Vanderkam at FastCompany.com.

    Tracy teaches us how to avoid common distractions, especially prevalent when so many agents are working from home.

    All that, in 144 pages. 

    By the way, get the 3rd edition (published in April 2017) because it contains two chapters that the previous editions don’t offer.

    Buy Tracy’s book at Amazon.com and BarnesandNoble.com.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card!Click Here

    2. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.